JANUARY/FEBRUARY 2022 | www.patioandhearthproductsreport.com
Cool & Cozy Page 18
Crafted for Strength
KOZY HEAT
TROPITONE
FIRE MAGIC
HEARTH & HOME TECHNOLOGIES
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Fun and Functional Furniture
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CONTENTS January/February 2022
70 56 Insight – Made in America By Cherise Forno By manufacturing its grilling and heating products domestically, CGProducts has escaped most supply chain snags.
92 8 Guest Editorial – Picture Perfect By Laurie Rudd An industry marketing pro shares how proper photography techniques can boost sales. 18 Spotlight – Cool Temps, Hot Tech By Greg Thompson Some of this season’s most popular fireplace designs pair “cool” technology with robust heat. 28 Hearth Retailer – Half & Half By Maura Keller A Minnesota fireplace retailer achieves success by focusing on both homeowners and homebuilders. 32 Outdoor Grilling – Built Strong By Kimberly Rodgers A former commercial construction executive makes a lucrative switch to outdoor kitchen installation and retail sales.
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36 Showroom Showcase – Sunny Days By Sharon Sanders For over three decades, Cronin’s Porch & Patio has helped loyal customers brighten up their outdoor spaces.
58 Insight – Powerful Pipeline By Larry Thomas An exciting array of new fabrics make 2022 a prolific year for Phifer and its product development team. 60 Last Word – Clean Fire By Kimberly Rodgers A hearth company offers eco-friendly options for customers who prefer to keep their home fires burning with real wood fireplaces.
40 As I See It – Radiant Rugs By Sharon Sanders Couristan’s sales skyrocket as customers turn to indoor-outdoor rugs for durability, warmth, and flair. 44 My Turn – Stylish Solutions By Laurie Rudd Inspiration and imagination play a key role in the development of Gensun’s hot-selling outdoor offerings. 48 Product Innovation – Soaring Sales By Larry Thomas German manufacturer Spartherm woos the fireplace market with its sleek designs and proprietary technology. 52 Corporate Profile – Thrive Outside By Maura Keller RST Brands shares its passion for outdoor living with myriad retail partners, designers, and customers.
91 DEPARTMENTS 6 Primal – Editor’s Message 10 Industry News 62 What’s New – 6 Hot Products to Sell Now
ON THE COVER | Hearth & Home Technologies (888) 427-3973 or www.hearthnhome.com 4
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64 Product Profiles 98 Product Profiles Directory 98 Ad Index
U N C O M P R O M I S I N G Q UA LITY
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EDITOR’S MESSAGE
BY CAROL DAUS
PRIMAL
S
everal years ago, the hearth industry noticed a troubling sign as the number of new and existing homes with fireplaces started to decline. A variety of factors were cited: the cost of installation or maintenance, environmental concerns, rules against building homes in fire-danger regions, population growth in warmer regions of the country, and widely available alternative heating solutions. These trends were a major concern within our industry. But since the start of the pandemic, sales of indoor and outdoor fireplaces have skyrocketed as consumers once again view the hearth as the heart of a room—whether it’s a family room, bedroom, dining room, or outdoor space. Today’s homeowners seek fireplaces as much for the ambiance and aesthetic as for the heat. And since they’re spending more time at home, consumers are motivated to buy a new fireplace or update their existing one. During my 15+ years in the hearth industry, I never thought about the etymology of the word “hearth.” It originates from the word, “home,” a place sacred to all of us. And if you dissect the word, you notice “earth,” “heart,” “hear,” and “art.” Each of these words evoke feelings of warmth, beauty, and community, which have been dominant themes during the past couple of years as families sheltered in their homes with loved ones. Nothing provides a greater sense of security than a family gathering in front of a cozy fire. Jeni Forman, senior vice president of marketing at Hearth & Home Technologies Inc. (Lakeville, Minnesota), best explains the appeal of a burning fireplace. “As humans, we desire the primal nature of fire…we will continue to find ways to deliver fire safely into homes for years and years, satisfying this primal need.”
Top: Carol Daus Right: Mix Collection by Jensen Outdoor
According to archeologists, the "the firstever fireplace" is about 300,000 years old and was built in the Qesem Cave, located in the rolling countryside east of Tel Aviv, Israel. Even with the passing of time, our primal need for warmth, light, comfort, and nourishment from the hearth is just as powerful as it was for our earliest ancestors. While designers have always touted the benefits of fire elements in indoor and outdoor spaces, the pandemic has played a huge role in making consumers appreciate the aesthetic benefit of owning a cozy, stylish fireplace. It’s for this reason that the demand for fireplaces will not diminish in the years ahead. Most humans find the look and sound of a fire calming and peaceful. Recognizing that fire continues to offer a sense of well-being, as well as panache, hearth manufacturers have been busy unveiling an exciting array of fireplaces and stoves that are guaranteed to attract attention. Fresh designs, more efficient and green technologies, and novel fuel options are big incentives for people who want to transform their homes into relaxing spa-like sanctuaries. In celebration of the beloved fireplace, we are devoting considerable content in this issue to the fireplace industry. Our Spotlight column (p. 18) features some the latest fireplace models appearing on showroom floors. Cool technology, contemporary lines, electric offerings, upmarket designs, outdoor fireplaces, seethrough models, and apps for smartphone connectivity are popular industry buzzwords that are piquing consumer interest and driving up fireplace sales throughout North America. We also singled out two powerhouse hearth manufacturers that offer an exciting array of new products: German-based Spartherm, featured in the Product Innovation column (p. 48) and Canadian-based ICC-RSF, profiled in the Last Word column (p. 60). It can be challenging to keep up with all the new fireplaces that have flooded the marketplace, as well as new product improvements to existing models. The best way to learn about products that your customers will want to buy is to attend this year’s HPBExpo in Atlanta on March 3-5. You will have access to interactive product demonstrations, cutting-edge industry knowledge, National Fireplace Institute Certification, not to mention the chance to network with industry veterans, new businesses, and top suppliers. You will hear what’s working
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MUST READS ∂
As fireplace and stove manufacturers embrace low-BTU and electric technologies, eco-conscious consumers have lots of options. Cool Temps, Hot Tech, p. 18
∑ A Minnesota hearth retailer, known for its complex projects and installations, receives numerous referrals from building inspectors. Half & Half, p. 28
∏ Housed in a former grocery store, this Florida patio store has prospered during the past year as more people avoid online furniture purchases and long shipping delays. Sunny Days, p. 36
π Outdoor furniture and umbrella manufacturer RST Brands is working on a digital kiosk that will give retailers access to more SKUs in a smaller footprint. Thrive Outside, p. 52
in the hearth, grill, and casual furniture industries, and how others are adapting in today’s new normal. If you haven’t already registered for HPBExpo, don’t delay. Consumer confidence is up, and sales are igniting, so it’s the perfect time to break out of our COVID cocoons and attend the industry’s largest annual in-person event!
LIFE’S BEST MOMENTS. FURNISHED.™ NEWPORT COLLECTION Visit us for an exclusive offer at SummerClassics.com/Hearth Circle Reader Service No. 7
GUEST EDITORIAL
BY LAURIE RUDD PUBLISHER Tony Ramos
PICTUREPERFECT
tramos@peninsula-media.com MANAGING EDITOR Carol Daus caroldaus@gmail.com
be viewed focusing on the particular publication or media in which your goal is to appear.
editor know from the start before it hits the production department.
Cassandra Estes
5. Go vertical, too. 1. Know the specs.
WHEN ASKED WHAT IS
the one secret I could share with regard to garnering press for products in the home industry, or any industry for that matter, my response is always short and sweet: “Photography. Period.” Of course, it should be high resolution and professionally done, if possible, but there is no dispute that photography sells. Equipping your business with quality images that transport an editor is the stuff of a publicist’s dreams and any business’s as well. Publicity, and getting the attention of the press, isn’t quite that simplistic, but it is impossible without good photography. In today’s climate of dwindling print assets and revolvingdoor editors, digital news, and the infatuation with social sites, one true hook remains—use the best photography possible. Whether capturing a cover-shotready image or an Instagram selfie, photography is vital as an element of the publicity process. A good photo can come from a lucky shot, a keen eye, or a tremendous level of expertise. The important perspective is the reception received by the editors reviewing the images. Will your product images excite or even transport? Knowing the basics can be useful either way. The following tips can increase your chances of getting into print or digital press. Be aware that there are differences in photography requirements, whether you are working with consumer or trade platforms. The following tips are general, but also include a sampling of targeted ideas. Ultimately, all photography should
Whether print or social media, the quality of the shot is paramount in how it will be received by the editor as well as the production department. Become familiar with the specifications that a publication or media publishes with regard to image submissions. Specifications are different for each, yet all are intent on providing your product and their publication in the best light.
2. Popu-less. Social sites love images with people, but trade and consumer publications prefer images to be submitted sanspeople. If a demonstration image enhances the understanding of the product, it can be included, but to be safe, include a solo product image as well.
3. Send in the silo. When creating your image library for use in publicity efforts, your exposure potential is enhanced when you include not only lifestyle shots, but silhouette images as well (i.e., those on a white background). Although lifestyle shots are great for cover imagery, offering options to editors creates greater opportunities and more chances of garnering press within such features as product showcases.
4. Stay true to the subject. One media-specific photography tip that can be helpful is staying true to the subject of the photo and staying away from Photoshop alterations. There are press syndicates, such as the Associated Press, which especially follow this rule and prefer photos that are absent of any photo altering. Although there are very sophisticated photo editing programs today, a savvy photography editor can spot alterations a mile away. Original photography is best. If alterations have occurred, own up to it and let the
ART DIRECTOR
When talking with photographers who work with multiple magazines, one tip provided is to make sure your images, especially lifestyle, include vertical options. Although the portrait layout may not capture the entire scene, providing it as an option will enhance your photo’s chances of being considered for the cover.
cassestes1968@gmail.com COPY EDITOR John Nalley STAFF WRITERS Cherise Forno Maura Keller Kimberly Rodgers Laurie Rudd Sharon Sanders
6. Nurture pho-tastic relationships. Throughout my years as a publicist, I have counted on my clients to provide the best images possible. This has included plenty of amazing images, but in some time-sensitive cases included less-than-wonderful photography possibly from the floor of an offshore manufacturing operation. When trying to transport an editor, the quality of the photography is essential while the reputation of a photographer may come into play as well. An investment in hiring a professional photographer equates to money well spent from a publicity perspective. Knowing the strengths of the photography professional can also create a positive response. On several occasions, I have been able to garner for one client front cover or prominent page opportunities based on the use of a photographer well known in the particular industry I was pitching. Editors looking for great photography can even point you in the right direction. Publicity is all about relationships and the old phrase of “it’s who you know” applies to photography circles as well. Ultimately, transporting an editor to the exact place they are looking to draw their readers is publicity gold. This can occur based on the product design, the lifestyle presented, or even a color story; but, ultimately, it is about the photography. Period.
Laurie Rudd is the owner of Laurie Rudd Public Relations and Marketing and is a staff writer of Patio & Hearth Products Report.
Larry Thomas Greg Thompson SOCIAL MEDIA EDITOR Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto CEO & PRESIDENT Tony Ramos
CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com Tony Ramos Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com Subscription Inquiries: Patio & Hearth Products Report PO Box 2190 Skokie, IL 60076-7890 Subscribe online: www.patioandhearthproductsreport.com Email: patioandhearth@omeda.com Phone: (847) 763-9261
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INDUSTRY NEWS
Hearth & Home Technologies Acquires The Outdoor GreatRoom Company
Hearth & Home Technologies announced the acquisition of The Outdoor GreatRoom Company (Lakeville, Minnesota), a leading manufacturer and supplier of premium outdoor living products. Founded in 2003 by hearth industry veteran, Dan Shimek, The Outdoor GreatRoom Company was the first to enter the gas fire pit category, positioning the company as the expert on outdoor fire. Gerry Shimek, CEO of The Outdoor GreatRoom Company, state s, “We are proud to have built on our brother Dan’s legacy by adding a full offering of outdoor gas fire pit tables, gas fire burners, outdoor kitchen islands, outdoor gas fireplaces, outdoor patio furniture and custom products
for residential and commercial use. We are excited to now be part of Hearth & Home Technologies, another great company that shares our culture of commitment to innovation and quality.” “Today, we are pleased to welcome the employees and customers of The Outdoor GreatRoom Company to the Hearth & Home Technologies family,” said V.P. Berger, president of Hearth & Home Technologies. “Outdoor living is not just a trend; it’s now a core design element as consumers appreciate the benefits of moving outside the four walls of their home to relax and entertain. We are very optimistic that the talented team mem-
Ortal’s Wilderness Collection Receives Special Honor
bers and extensive product offering of The Outdoor GreatRoom Company will put Hearth & Home Technologies in a leadershi p position in this important growth segment.” Hearth & Home Technologies, also headquartered in Lakeville, is the leading manufacturer of fireplaces, stoves, and inserts.
PSP/Deck Expo Reunites the Industry in Dallas
Ortal’s Wilderness Collection gas fireplace line has been named by Architectural Record as one of the best architectural products of 2021. A favorite of architects and interior designers for its ultra-realistic flames, the Wilderness Collection feaOrtal Wilderness Collection tures a series of highly flames. Firelog Technology allows the designed styles and varied models to gas to flow within the log media, resultfit almost any environment. ing in taller, fuller, more realistic flames, Judged by a jury of six designclosely resembling thetraditional look industry experts, the best new prodof a campfire. ucts of 2021 selections were based “This recognition is testament to the on criteria including innovation, usestyle of the Wilderness Collection, as fulness, and aesthetics. Ortal’s well as the proprietary technologies Wilderness Collection gas fireplace that make the flames of this line of luxuline was selected as one of the best in ry fireplaces the most realistic ever crethe Building Systems category. ated,” says Jon Bowsher, CEO, Ortal. “Ortal has long been on the fore“High-end architects, interior designfront of gas-fireplace innovation, develers, and builders throughout North oping new designs and technologies America are embracing the Wilderness that make its fireplaces preferred Collection when designing luxury resioptions for high-end projects,” says dential or commercial spaces.” Todd James Bertellotti, principal, All Wilderness Collection fireObjectSpace. “The Wilderness places are also equipped with interCollection and its ultra-realistic flames nal lighting, creating a lustrous are the latest example of the company’s glow within the fireplace, which emphasis on raising the bar for gas fireadds a sublime ambiance even place performance and style.” when the fire is not on. With natuThe natural-fire appearance of the ral-looking log arrangements and Wilderness Collection fireplaces is luxurious internal lighting, a unique in the industry. The look and feel Wilderness Collection fireplace eleof real fire are achieved with patentvates any space and becomes the pending Firelog Technology, which centerpiece of the room. produces unparalleled, campfire-like
The International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo), by Informa Markets, was thrilled to reunite the industry for its first in-person event since 2019. Thousands of professionals gathered in Dallas to connect and engage with their peers, discover the latest products and technology, and learn from top industry experts. The event is the first in-person colocation of PSP Expo and Deck Expo. PSP/Deck Expo is sponsored by two associations in the outdoor living space: the Pool & Hot Tub Alliance (PHTA) and the North American Decking and Railing Association (NADRA). Thousands of members (10,481) from the pool, spa, patio, decking, and outdoor living community attended PSP/Deck Expo. “Attendee and exhibitor enthusiasm was evident at this year’s event, and proof that the industry was ready to be back together in person, for connections, innovations, and growth,” says Ray Giovine, group director at Informa Markets, the parent company of PSP/Deck Expo. Giovine notes that the show’s 10
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location in Dallas—centrally located in the U.S. and in a state with a large pool market—helped drive attendance. “What an extraordinary event it was—uniting the vendors who have the latest tech with the builders, retailers, and service techs who are creating amazing outdoor spaces for their clients,” Giovine says. “That we were live and in-person is just a perfect way to cap the year.” Attendees explored 100,800 square feet of exhibit space during the three-day event. More than 350 vendors displayed the latest products, services, and technology for the pool, spa, patio, outdoor living and decking industries, including notable companies such as Hayward Pool Products, Fluidra, and Versatex. “After a long but successful year for us and our industry as a whole, it was great to come together in person and see many of our customers face-to-face again,” says Brad Park er, vice president, marketing at Fluidra. PSP/Deck Expo 2021 brought new measures and education to enhance the attendee experience, in addition to restoring special events.
The Keynote returned and featured two icons of the aquatics industry: Dr. Wallace “J” Nichols and Olympian Rowdy Gaines. Also, the BBQ Bash wrapped up the second day of the event, and Deck Workshops made their debut as a Show Floor Education area. “Our goal at this year’s Pool | Spa | Patio Expo was to create awareness of our robust offerings of programs and ways that PHTA supports our members and the industry as a whole,” says Pool & Hot Tub Alliance President and CEO Sabeena Hickman, CAE. “We had a productive week with our committees and councils and recruited over 30 new members, provided valuable training to over 500 industry professionals, and showed the industry all PHTA has to deliver. We value the partnership with Informa and appreciate all they did to launch such a successful event for our industry.” NADRA Executive Vice President Michael Beaudry was ecstatic to bring the outdoor living associations together. “The vendors we talked to were thrilled to be in Dallas, to see their customers, and to display new products,” he says. “It came down to engagement—conversations were happening, connections were being made, and attendees were learning. There is so much momentum going into next year—everyone is so well set up to have great success in 2022.”
Windward Announces Additions to Executive Team
Chad Desmett
Lisa Cobert
Steve Waszazak
Sarasota, Florida-based designer and manufacturer of casual outdoor furnishings, Windward, has expanded its corporate executive team with the addition of Chad Desmett as operations manager, Lisa Cobert as human resources manager, and Steve Waszazak as information technology manager. “These three consummate professionals bring to the Windward organization an energy and expertise that will be a tremendous asset as our company continues to grow,” says Rachel Peace, CIO. “We welcome each as a valuable resource in our efforts to position Windward as a leading casual furnishing brand.” As operations manager, Desmett joins Windward with a track record of ramping up and managing success-
Speakers Announced for ICFA Educational Conference “Running a business is more than learning about how it’s done. It’s about making decisions and taking action,” says LuAnn Nigara, keynote speaker at the International Casual Furnishings Association Educational Conference in Orlando on February 15. The recognized author, podcast host, and business consultant will kick off the twoday program with her talk, “Excellence is a Decision.” The former co-owner of Window Works, an award-winning window treatment and awning specialty store in Livingston, N.J., Nigara shifted her focus after 30 years in retailing to help other home furnishings professionals strengthen their business, sales, and negotiation skills, as well as principles for outstanding customer service. Nigara will also lead a breakout session on “Three Things You Can Do to Improve Your Outdoor Furniture Business” as well as sign copies of her best-seller, “A Well-Designed Business – The Power Talk Friday Experts,” being distributed to all attendees. ICFA’s 2022 Educational Conference is scheduled at the Walt Disney World Swan Resort on February 14-17 and features a roster of experts to address the current business environment and ways to be most successful in the outdoor furniture industry. Mark Vitner, managing director and senior economist at Wells Fargo’s Corporate and Investment Bank, will present the latest U.S. economic outlook. Vitner tracks economic conditions and produces publications on residential and commercial construction, regional economies, and issues affecting small business. Bob Phibbs, aka The Retail Doc and founder of SalesRX, will deliver the Wednesday morning keynote, “Get the Sale, Not the Order.” Phibbs has partnered with ICFA to provide an online learning curriculum designed for retail sales associates in a program largely underwritten by ICFA. He notes that store associates can be trained to integrate their unique personalities in building rapport with shoppers and fully engaging to sell merchandise and provide outstanding customer service. Tom Shay of Profits Plus Solutions will take a close look at how to beat any competitor by determining ways to do what they don’t and/or what they can’t. “8 Ways to Beat Any Competition” will explore delivering the right products and services in the right location, community, and method. Shay is a fourth-generation small business operator with knowledge of the
ful high-level furniture manufacturing plants in the U.S. He has been tasked with improving performance and quality processes as well as supervising supply chain and inventory. Oversight of budgeting, workflow, and staffing also are responsibilities. Originally from Pennsylvania, he resides in Florida. Desmett is proud to be a part of a family-owned company that relentlessly pursues quality and continues to bring jobs back to America. 11
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daily responsibilities of store owners, managers, and staff. Jeff Cortes, author of “Give Your Employees C.R.A.P. and 7 Other Secrets to Employee Retention,” will focus on how managers can utilize caring, respect, appreciaLuAnn Nigara tion, and praise effectively to strengthen their company’s human resources. He has more than 25 years of HR experience at leading corporations. Lee and Terry Resnick, experts on business succession planning, will provide updates on changes in tax laws as well as Mark Vitner impactful tax proposals that may become tax law. The presentation is key for all business owners, regardless of whether they already have an estate and/or business succession plan and also for those that are not yet thinking about their company’s future. Bob Phibbs Chris Andresen, senior vice president at Dutko GR, will report on “What’s Happening in Washington?” As part of the government relations team for ICFA, Chris specializes in identifying policy opportunities and threats in order to create legislative and regulatory strategies. The agenda also features breakout groups, roundtable discussions, and social opportunities for networking. A retail design tour to Patio Style and Summer Classics Home in Winter Park, Fla., and golfing at Disney’s Magnolia Course are optional activities on Monday before the alfresco opening reception and dinner. Attendees can register online: www.icfanet.org/2022educationalconference registration. A limited block of discounted hotel rooms can be reserved here: www.swandolphingroupres.com/index.cfm? group_code=IN5403.
With over 25 years as a human resources professional, Cobert has provided employee-oriented, high performance business cultures emphasizing productivity, standards, goal attainment, recruitment, and development of superior work forces. Cobert, who holds an SPHR certification, resides in Sarasota. “Being given an opportunity to be a part of Windward has been such a blessing for me,” she says. “To know that I can play a part in the future
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INDUSTRY NEWS success of a ‘Made in America’ organization, makes every day purposeful.” Waszazak brings over 25 years of technology expertise to his position as IT manager. Steve comes to Windward from Amazon and is an expert at using technology to positively impact customer experience and drive business value. He is a member of InfraGard, which is a partnership between the FBI and the private sector.
Jeff Jimison Retires from Tempotest USA
Jeff Jimison
Pará S.p.a. and its subsidiary, Tempotest USA, report that Jeff Jimison, national sales director,
retired at the end of 2021. Jimison served in his current position for the past eight years. During this time, Tempotest has experienced tremendous sales growth and has become a well-known brand in performance fabrics for inside and outside furniture, awning, and marine applications. “The brand and the business are both doing very well, and the future for Pará and Tempotest USAin North America is bright and unlimited,” Jimison says. “I cannot envision a better time to step away and begin my personal new life adventures knowing that what I helped build at Tempotest USA will continue to grow and prosper far into the future. I owe a huge debt of gratitude to the companies and individuals that gave a new brand on the market an opportunity to prove ourselves; nothing would have been possible without them.” Marco Parravicini, CEO of Pará, says, “It is always difficult and very sad to say goodbye to a collaborator
of the highest professional and moral values as Jeff is. Jeff, with his professionalism, his extraordinary knowledge of the product, and with his unstoppable enthusiasm, is the true architect of the success that Tempotest has had in the North American market for the last 8 years. It will not be easy to replace a professional of this level. But in this moment of great personal sadness, I must at the same time congratulate Jeff on finishing a brilliant and rewarding career and wish him to rejoice and enjoy this new phase of life that awaits him.” Pará S.p.a is a 100-year-old textile company based near Milan, Italy. It produces both indoor and outdoor performance fabrics, as well as natural fiber fabrics in piece-dyes and prints at its five plant locations throughout northern Italy. Pará also maintains a U.S.based operation for sales and distribution in Cincinnati and Jacksonville, Florida.
Alexis Maklakoff and Elaine Smith
Alexis Maklakoff Joins Elaine Smith as Executive Vice President As Elaine Smith continues to build on its industryleading luxury pillow business, the company announced that brand builder, Alexis Maklakoff, has joined the senior leadership team as executive vice president. Maklakoff will be responsible for evolving and growing Elaine Smith from a luxury pillow brand to a luxury lifestyle brand in the U.S. and globally. “When I first walked through the doors at Elaine Smith, it was immediately evident that this is truly something special. The culture is incredibly unique and I felt a sense of vibrancy, collaboration, skill, and professionalism among the team. At this stage of my career, I was not only looking for a great professional fit, but a personal one as well. This opportunity with Elaine Smith clearly accomplishes both for me. Immediately, I felt it was the right fit, like I was home,” Maklakoff says. “Elaine and I share a vision for the evolution of this brand, and we are very excited to be working together to expand the current line and introduce additional handcrafted products that are innovative and beautifully made,” Maklakoff adds.
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INDUSTRY NEWS Elaine Smith, founder and CEO, says “I am thrilled to welcome Alexis as a senior leader at this exciting time of growth of our company. I have the highest respect for his knowledge, capabilities, relationships, passion, and successful career. Alexis and I were
together.” Maklakoff brings 30 years of experience managing and overseeing virtually every aspect of sales, marketing, and product development globally. He recently served as vice president of international sales & global major
both raised in Europe and spent our early careers working in the luxury industry there, so it feels like a natural fit and perfect timing to join forces. I couldn’t be more excited to be working with Alexis, and I’m looking forward to all that we will accomplish
retail for Glen Raven/Sunbrella, where he led all sales and marketing functions of the large brick and mortar and online major retail business, working closely with global sales teams and three large manufacturing facilities in North America, Europe, and Asia.
Scott Copas Joins Shayla Copas Lifestyle Shayla Copas, CEO of Shayla Copas Lifestyle and awardwinning interior designer, author, and licensed product designer, has appointed her husband, Scott Copas, as COO of the Shayla Copas Lifestyle brand. For over four decades, Scott Copas has worked for Arkansas-based Baldwin & Shell Construction Company. Beginning as an estimator, Copas ascended to president and CEO in 2014. Under Scott’s leadership, Baldwin & Shell saw its sales grow from $80 million to over $300 million. He leaves a legacy of deep ethics and a high standard of accountability. Scott Copas’ expertise has been recognized as one of the state’s Top 50 Influential Leaders in Arkansas for 2022, as well as one of the Top 250 Executives in the state for the second year running. “I am thrilled to be joining my wife as she continues to
scale her national brands,” says Scott Copas. “Her momentum has been strong and I am proud to be beside her in her journey. I was grateful to have had the chance to reach the tremendous goals we did at Baldwin & Shell, and I am hopeful that those remaining in leadership will continue the mission of what Bob Shell and I established.” Scott Copas will oversee the company’s multidivision operations, including the nationally recognized interior design company headed by Shayla and its comprehensive lifestyle brands including Shayla Copas Interiors, Shayla Copas Travel, Shayla Copas Collections, Copas & Co Construction Consulting, and The Hive Marketing & Public Relations. “Scott and I have been great partners over the years, helping with each other’s businesses,” Shayla says. “We are excited that Scott has made this decision to join our
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team at this time, especially with the growth we are experiencing in our diverse lineup of lifestyle businesses.” Shayla Copas has compiled an extensive list of luxury interior Scott Copas design clients while adding new pillars to her brand. “The Shayla Copas Lifestyle brand has grown to a point at which having my husband as a part of my executive team will be beneficial personally as well as extremely valuable in executing the expansion we have envisioned while partnering to take Shayla Copas Lifestyle to the next level and beyond,” says Shayla Copas.
Jensen Outdoor Appoints New President Schon Duke Jensen Outdoor— known to the casual industry for crafting sustainable luxury wood furniSchon Duke ture for the North American market—has appointed Schon Duke as the new president of the company. An experienced business leader, Schon succeeded Hlodver Olafsson and assumed responsibilities as of Dec. 1, 2021. Olafsson retired as president and from his seat on the Board of Directors after a lustrous 40-year career in the wood-manufacturing industry. Olafsson’s passion and his outstanding personal commitment have helped position Jensen Outdoor as a strong brand across the U.S. and Canada. He will be greatly missed by all those who have worked with him and is wished continued success in all future endeavors. Duke is a veteran sales and marketing executive with more than 30 years’ experience, primarily positioned in the highend segment of the A&D and furniture industry. Duke comes with a successful track record in both interior and exterior furniture. “I’m excited to continue the established success of the brand,” Duke says. “Working strategically with our growing team will allow us to attain new heights in the retail, design-trade, and consumer spaces.” To ensure a smooth transition for customers and staff, Duke, Olafsson, and the Jensen team will undergo a three-month transition period where the manufacturer will work closely to continue to deliver the top-quality furniture and excellent service that clients have come to expect.
and designer segments, we feel confident our valued retailers, commercial partners and prospective customers will be served with the highest possible level of passion and professionalism.” Representing North Carolina and South Carolina, Ervin brings 26 years of experience in the casual furniture industry. Ervin is passionate about the products and people in the outdoor industry and is committed to the suc-
cess of his retail dealers. “I am energized about the opportunity to represent Windward,” Ervin says. “I love working for family-owned companies that put attention to detail in their products. Windward has many key elements that make their products superior to the competition.” Loewen will represent Washington, Oregon, Idaho, and Montana, as well as the provinces of British Colombia,
Dave Ervin and Shaun Loewen Join Windward Windward has added brand ambassadors Dave Ervin and Shaun Loewen to its sales team. With experience that spans decades in the outdoor category, the new independent sales professionals will represent and grow Windward’s American-made casual furnishings’ presence at retail as well as within designer and commercial markets. “We are excited to welcome Dave and Shaun to the Windward team,” says Charles Emmons, executive vice president of sales and marketing. “With their years of experience in the outdoor
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Alberta, Saskatchewan, and Manitoba. He brings over a decade of experience in the outdoor category coupled with his long history of product line and retail management. “I am thrilled to grow a new region with Windward and be part of a vertically integrated company, with a passion for creating new products that excite people’s lives through design, comfort, and function in and OUT of the home!”
SPOTLIGHT
Innovative technologies and sleek designs heat up the fireplace market. BY GREG THOMPSON
CoolTemps,
HOTTECH THE DEFINITION OF “FIREPLACE”
has morphed considerably in recent decades. Once a simple non-combustible box with a flu and chimney, the modern fireplace is a crucial design element. Architects, designers, and homeowners want great aesthetics, practical warmth, or virtually no heat in some circumstances. Various forms of “cool” technology have allowed fireplaces to sit near television sets, offering an attractive focal point in family rooms. Manufacturers in this issue’s spotlight have refined these concepts, offering cool technology (literally and figuratively) and brilliant tweaks applied to rustic and modern designs. TOP: Superior WRT8000 Wood Burning Fireplace from Innovative Hearth Products, manufacturer of Astria and Superior Fireplaces. MIDDLE: Stellar by Heat & Glo from Hearth & Home Technologies Inc. BOTTOM RIGHT: Bellingham 38 from Hussong MFG. Co., Inc. | Kozy Heat Fireplaces.
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TOP: Traditional (TRD) Bespoke with split log media kit from Amantii Electric Fireplaces. MIDDLE: CLEARion Elite from Napoleon. BOTTOM: Updated G5 Zero Clearance fireplace from Valor Fireplaces by Miles Industries.
“The market at the moment seems to be split between one-third traditional and two-thirds contemporary,” says Tony James, president and CFO at Woodbridge Fireplace Inc. “Many customers appreciate the clean lines of contemporary products, but the traditional look with modern upgrades will always endure.” Fireplaces have not been immune from supply chain bottlenecks that have affected so many industries, and manufacturers have responded with clear communication and creativity. “This year has been a bit crazy from a production and delivery standpoint,” says Jeni Forman, senior vice president, marketing at Hearth & Home Technologies Inc. “Many of our new products have been temporarily delayed.” Jon Bowsher, CEO North America at Ortal North America, reveals that some lead times have been extended due to shipping availability. “We continue to communicate transparently with all our dealer partners to ensure business continues as usual,” he says. “Our logistics team has also made adjustments to our inventory policies to ensure our top-selling products are available in our local warehouses. Everyone has been impacted by these supply chain challenges in some way, but we are optimistic that things will return to normal very soon.” NAPOLEON PRODUCTS Released just prior to the pandemic, the Altitude and Elevation Series direct vent gas fireplaces from Napoleon Products (Barrie, Ontario) have done well, quickly becoming top sellers due to optimal size and aesthetics. John Czerwonka, vice president of sales, decided to focus on these core products par19
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SPOTLIGHT
electric units within the last 12 to 18 months that have really started to take off as well. As a category, electric is our largest growing category.” Czerwonka attributes the electric boom to the evolution of technology over the last 10 years. “Every quarter, there is something new and exciting happening with electric technology, whether it’s the aesthetic or the features and benefits of an electric fireplace,” he says. “As we face headwinds, regulatory, or consumer changes, we’re finding that everyone still wants to enjoy the aesthetic of a hearth product in their home. However, if it’s a regulatory change of some region trying to move away from gas, it gives them a viable alternative to still delight the customer.” Electric offerings such as the Entice, Clearion, Alluravision, Allure, and Stylus feature a built-in overhead light and a charging station for customer devices. “We also have a series called Trivista,” Czerwonka says, “and then we have our Ascent and Element, which are designed for new construction where a homebuilder may have migrated away from gas products. This gives them the opportunity to install an electric product in a more traditional space.”
ticularly during these times of uncertainty. “We have delayed our product launch schedule by as much as 18 months,” he says. “We’ve pushed out new product introductions into 2022 and beyond just to make sure we’re being responsible in getting our products out the door, into the hands of our customers, and ultimately installed into the homebuyer’s house.” In addition to the successful gas offerings, electric options continue to grow “off the charts.” Czwerwonka adds, “We’ve probably launched eight to 10 new
GLEN DIMPLEX AMERICAS The IgniteXL Linear Fireplace series continues to be the best seller at Glen Dimplex Americas (Cambridge, Ontario). Along with its lifelike flame, IgniteXL features ease of installation and a five-year warranty with in-home service. “It also has the exclusive Comfort$aver Heating System, which is effective, quiet, and
TOP: The DelRay-Square from Montigo. MIDDLE: Wilderness Front with Driftwood Logs from Ortal North America. BOTTOM: Atmosphere Gi29 Gas Insert from Regency Fireplace Products.
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energy-efficient,” says Gary Kraemer, manager, marketing & communications. “The IgniteXL has earned its reputation as the go-to linear fireplace for residential and commercial projects.” With electric fireplaces, Dimplex officials have seen tremendous growth, and specia lty retailers have responded by dedicating additional space in the showroom. “Seeing those products in a realistic setting and comparing the benefits side-by-side makes it easy to sell electric fireplaces,” Kraemer says. “High-quality electric fireplaces are a profitable part of a complete hearth showroom and need the same level of consultation and installation expertise. Specialty retailers who embrace that approach never miss a sale because they always have the right product for every customer and project.” Within the highly competitive electric category, Kraemer counts flame realism as a prime differentiator. “The water vapor technology in our Opti-myst fireplaces represents a huge leap forward, because it is a true three dimensional flame,” he says. “Capturing the essence of real flame, while still providing the safety, simplicity, and convenience of electric is a game changer for residential and commercial installa tions.” With growing environmental concerns, company officials believe they offer a desirable product. “At a really high level, you can see the importance of electrification as part of a low-carbon future, but when you bring that all the way down to the individual project level, the value proposition and design versatility of electric fireplaces makes a powerful combination that will certainly continue to grow in the future.” SPARTHERM Spartherm (Melle, Germany) began the certification process for certain products in 2014 and today about 80 certified hearth specialists in North America sell the company’s products. Distribution in North America is done by longtime partner Powrmatic in Montreal, which has warehousing and distribution throughout the continent. According to Markus Aumann, national sales manager, there are two directions in the market right now: 1) EPA-tested units; and 2) decorative heating products. “The first is
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SPOTLIGHT RIGHT: Opti-myst Pro 1500 Electric Firebox from Glen Dimplex Americas. BELOW: Varia 2L-100h Fireplace from Spartherm.
limiting the creativeness of fire builders like Spartherm,” Aumann says. “In Europe, we sell 50 different sizes and forms of fireplaces and 25 different stoves. Through EPA regulations and test costing, this is reduced down to two straight models. Still, this market is growing for us because we passed the 2020 EPA testing rules. The decorative heating products give us the chance to show more of our original range, and we see a growing market in these products.” The “Collection Spartherm” is suited for upmarket projects and targeted at customers who seek to use the fireplace as a design feature, while still being able to heat the area effectively. “In 2019, we launched our ‘Gemuetlichkeit’ range of EPA-certified fireplaces, stoves, and inserts,” Aumann says. “This range is very functional and has clear lines and large unobstructed views of the fire. This range has been well received.” In 2022, Spartherm will present “The Monster” at the March 2-5 Hearth, Patio & Barbecue Expo in Atlanta. Aumann describes that unit as a decorative design fireplace for high-end customers, hotels, or restaurants—all part of a philosophy to
lines of contemporary products, but the traditional look with modern upgrades will always endure. Overall, the trend toward the creation of an outdoo r living and entertaining space has exploded over the last two years.” Specialty retailers are feeding the success with savvy displays that show off the product in its element. “Having a burning representative model of a fireplace category allows the customer to not only see the flame presentation but to feel the warmth of the appliance and visualize the product in their home,” James says. Within the fiercely competitive fireplace category, James explains that Woodbridge uses “heavier gauge materials than our competitors, and we use more solid welding in our assembly process, giving the fireplaces more structural integrity.” The extra attention bolsters durability. “All of our products are designed to far exceed industry minimum requirements.”
appeal to North American consumers who want high-end design with an eye toward innovation. “Spartherm tried to approach the North American market with products that are simply a different class and design but still fit to the existing market with a slight touch of future in it,” Aumann explains. “We try to place the fire into the environment or design of the customer who uses the fireplace. This way, the fireplace does not only heat, but it also creates an atmosphere that is felt and part of the home.”
HEARTH & HOME TECHNOLOGIES INC. Hearth & Home Technologies (Lakeville, Minnesota) launched two new electric inserts in its SimpliFire lineup, in addition to new Monessen ventfree products. Jeni Forman, senior vice president of marketing, says the company has also made improvements to its IntelliFire App, which allows homeowners to control their fireplace from anywhere. As the COVID situation continues to evolve, Forman contends that it has become even more important to reach consumers when and where they want to shop. “This means that the digital and physical spaces need to be seamless for the consumers’ buying journey,” she says. “It also means that retailers need to reinvent how they sell using digital means, brick and mortar showrooms, and in-home selling options.” On the design front, Forman sees “modern choices” continuing to grow in popularity, mostly due to the
WOODBRIDGE FIREPLACE INC. The latest three products from Woodbridge Fireplace (Mississauga, Ontario) are the DV32CV Traditional Clean-View Direct-Vent Fireplace, the Catalina See-Thru 36inch Direct-Vent Contemporary Fireplace, and the SS Series Outdoor Pier and Bay—36-inch, 48-inch, and 60-inch Fireplaces. All three have done well, mirroring a trend that has lifted many companies in recent years. “The entire outdoor category is selling well,” says Tony James, president and CFO. “Many customers appreciate the clean 22
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desire to “have the fireplace and the television on the same wall as the focal point of the home.” As a result, consumers are choosing linear fireplace options so the television can be placed above. The closeness of the TV/fireplace design fits in with the trend toward smartphone connectivity. “For us, the introduction of the IntelliFire App has been very important, since more and more homeowners want their fireplaces to be part of their overall ‘smart’ home technology.” Nevertheless, Forman does not lose sight of fire’s appeal. “As humans, we desire the primal nature of fire,” she says. “I believe that we will continue to find ways to deliver fire safely into homes for years and years, satisfying this primal need.” ORT AL NORTH AMERICA In March 2020, Ortal North America (Canoga Park, California with corporate headquarters in Israel) introduced its Wilderness Collection. Debuting at HPBExpo with about 10 different models, Ortal recently expanded the line by introducing more styles of fireplaces—specifically larger sizes and more log options. “In 2022, we plan to go even further with our Wilderness technology, bringing products to the market that our industry has not seen before,” says Jon Bowsher, CEO North America. “In addition, Ortal plans to introduce a new and improved fireplace across our entire line along with the introduction of new Island and Stand Alone units and taller viewing areas. 2022 will be a big year for Ortal and our product catalog.” With the Wilderness Collection continuing to grow, Bowsher credits the innovative technology with creating an experience of a wood-burning fire, but with the options of a modern, gas fireplace. “ The market is keen to the traditional feel of a wood-burning flame, but without the inefficiencies
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SPOTLIGHT and hassles that come with it,” Bowsher explains. “Within this collection, we offer our standard product families such as Traditional, Front Facing, Corner, and Three-Sided.” Aside from the Wilderness Collection, Bowsher reports that Ortal’s “passive cool wall technology is not only nearly silent, but it allows finished materials, even combustible, to come to the very edge of the glass.” In addition, a TV or piece of art can be hung above the fireplace without compromising the functionality of the unit. “Our clean European design and unique flame pattern creates a modern and relaxing ambiance,” Bowsher adds. “We also provide several venting options that allow the fireplace to be installed almost anywhere. In 2022, we will be introducing new products and updates.” MONTIGO The DelRay Linear and DelRay Square fireplaces from Montigo (Langley, B.C.) have done particularly well for the Canada-based manufacturer. The DelRay Series offers accent lighting and multiple log, liner, and contemporary scene options along with “Cool Wall” performance. Cool Wall allows combustible mantels to be placed as low as 4 inches above the glass, with combustible finishing materials right to the glass, and 140-degree temperatures at 4 inches above the glass. Kosta Lazos, national sales director, explains that Cool Wall gives end users the ability to place artwo rk or a TV at only 12 inches above the glass opening. Lazos contends that the biggest technological development in fireplace design is indeed “the ability to control the placement of heat, from distribution to other rooms, and cooling of wall temperatures to allow for combustible finishes and placement of art or TVs in a safe manner.” Designers, architects, and builders have responded to the technology, opting to use it in modern structures. “Manufacturers have realize d that efficiency and sustainable manufacturing practices are now being demanded by consumers,” Lazos says, “and they are stepping up to deliver products that meet those needs.” While stellar technology continues to fuel momentum at Montigo, Lazos says that current realities have created challenges. Planning ahead for these
challenges, however, has made things smoother. “We are encountering supply chain challenges on all fronts— whether it’s delays or radically increasing costs,” Lazos says. “We are dealing with it by purchasing more raw materials than we normally would, which is driving up our inventory. Fortunately, it has not yet interrupted our production.” TWIN STAR HOME In June 2021, Twin Star Home (Delray Beach, Florida) acquired Classic Accessories, a provider of products that protect and enhance outdoor living. “The combination of our companies creates an even stronger and more competitive organization positioned for greater growth,” says Lisa Cody, senior vice president, marketing. “Our new consolidated company will enable us to provide consumers with total home comfort all year long and further accelerate our growth.” “We are thrilled to add another industry leader to the Twin Star family and further diversify our growing selection of indoor and outdoor home furnishings,” adds Lori Gonzalez, CEO. “Classic Accessories has a legacy of developing high-quality products that enhance consumers’ ability to maximize their outdoor living at home. Combining our companies and unlocking the talent of our employees creates an even stronger and more competitive omnichannel market position and will enable us to bring total comfort and delight to consumers’ homes all year long.” Cody’s optimism is bolstered by innovations such as the patented Safer Plug fire prevention technology and Safer Sensor “which empower our consumers with confidence th at their family, home, and products” are safe. Cody also touts Twin Star’s CoolGlow 2-in-1 electric fireplace and fan that allows consumers “to stay warm in the colder months and keep cool when it’s hot out with the warmth of an infrared quartz electric fireplace and the cool breeze of an oscillating fan.” With an expansive product assortment, Twin Star has several core consumer segments and demographics. “While there is overlap between some of our segments, each one possesses different needs based on their lifestyle and product preferences,” Cody says. “A great example of this is that while
ClassicFlame CoolGlow Electric Fireplace from Twin Star Home.
all our consumers love electric fireplaces, some prioritize the benefit of heat while others prefer them for the ambiance more than the heating factor. Our job is to be laser focused on what our target audience wants and needs, and to develop beautiful products that delight them.” REGENCY FIREPLACE PRODUCTS When designers need help integrating fireplaces into their designs, officials at Regency Fireplace Products (Delta, B.C.) are able to assist, providing access to knowledge and tools to bring the vision to reality. “We provide support through customer service and work to continually provide required resources, assets, and training to make installing a fireplace as easy as possible,” says Kyle Grant, director of marketing. According to Grant, the Regency City Series 60 Gas Fireplaces (CST60 & CP60) bring two new styles to the designer gas fireplace lineup: The first is the Seattle See-Through 60 (CST60), a two-sided see-through gas fireplace; and the second is the Santa Monica Pier 60 (CP60), a three-sided pier gas fireplace. “The CST60 and CP60 are the perfect additions to open and transitional floor plans, allowing for clear sight lines and an airy feel with the ability to enjoy the fireplace in multiple rooms,” Grant says. “Featuring all the innovations, patented technolo gy, and flexibility of Regency City series, these two new units help round out the City 60 lineup.” The all-new Atmosphere Gi29 is yet another innovation that features patent-pending Infusion Burner Technology. “Innovative engineering 24
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and manufacturing advances allow the Gi29 to fit into more spaces while still delivering an industry-leading viewing area,” Grant says. “Mix and match accessories with almost 450 different combinations of accessories and now our most requested features come standard—making the Gi29 our most flexible, and stunning, gas insert ever.” Showing off these products properly in the showroom is of utmost importance, but Grant adds that an online presence is crucial. “If customers can see the look they want in your showroom, it makes for a much easier close. However, with the pandemic, we see customers’ shopping behavior has changed, shifting online. We’ve seen many dealers with beautiful showrooms, but their websites are dated or underdeveloped. A dealer’s website must look and feel like an extension of the showroom, with the same care and dedication to make it look as good as the showroom does.” VALOR FIREPLACES BY MILES INDUSTRIES Over the last few years, Valor Fireplaces by Miles Industries (North Vancouver, British Columbia) has largely focused on improving existing product lines, including its insert, square, and linear fireplaces. In addition to introducing the V-Class burner to many of its products, several improvements bolstered the overall line. “You see the improved flame and the updated fire beds, including the Driftwood, Traditional logs, Splitwood, and the introduction of the popular Birch,” says Berit Hansen, marketing and communications coordinator. “We’ve really tried to create a standardized look and feel throughout
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SPOTLIGHT our product lines, so our dealers and homeowners know what to expect when they choose a Valor.” Hansen reports that retailers can look forward to an updated G3 fireplace insert in 2022 with the V-Class burner, completing the introduction of the V-Class burner to the G insert series. “At the other end of the spectrum, linears are a popular style in contemporary homes that have the space and often the renovation to welcome a linear fireplace.” Valor customers are in the 35-55 age range, and Hansen says that house prices are a big determinant on who can install fireplaces. As for the popular trends, she says a “minimalist, contemporary style is definitely popular these days, as we yearn for organization and order in this time of discord. That said, we do offer several classic styles like the Portrait’s Windsor Arch or the President fireplace that never go out of style.” HUSSONG MFG. CO., INC. | KOZY HEAT FIREPLACES Hussong MFG. Co., Inc. | Kozy Heat Fireplaces (Lakefield, Minnesota) recently launched the Bellingham Series, and in late November 2021 debuted the landscape Bellingham 38. The Bellingham 38 is part of a landscape design series with a lower profile that will work with a TV above the fireplace while still providing the look of a traditional fireplace. “It [Bellingham] comes with a traditional log set and a birch log set,” says Heather Hussong Reasoner, marketing manager. “We have also launched a fourth-version electric fireplace series called the Osseo with multiple ember bed colors and flame colors.” Kozy Heat is known for a large and robust flame, and that commitment begins at the design phase. “Not only do we design our fireplaces for end users, we focus on our customers,” Hussong Reasoner says. “We are constantly researching the market and listening to our dealers, reps, and distributors finding out what works and does not work for them, and we build our fireplaces accordingly.” Heat management systems continue to evolve, and Hussong Reasoner says the appeal is clear. “With heat management systems, consumers can have their fireplace on and not overheat the family members,” she says. “It will heat up directly, out, or to a dif-
of a fireplace after a long day.” On the manufacturing side, Lewis notes that commodity prices are up and supply chains (domestically and internationally) are “a complete traffic jam with lead times extended across the board.” Lewis adds that there are “widespread labor shortages, and we deal with it every day as a manufacturer…we continue to make changes internally to find ways to be successful and help make our customers successful.” IHP has continued to launch new products despite carrying a healthy backorder. “Although this may seem counterintuitive to some, we believe that new products are a big part of growing and changing for the better,” Lewis says. “I am optimistic about the future for fireplaces. In 2020, we were forced to spend more time in our homes. Partially to my surprise, we continued to see strong fireplace demand and it hasn’t slowed down…Homeowners are choosing a fireplace as a comfort they would like in their home and anyone with a fireplace can understand why.”
ferent room. It allows consumers to have the flame they are looking for while controlling the heat output.” As for the long-term stability of fireplaces, Hussong Reasoner notes that flames have an enduring appeal that will remain a vital part of homes. “I believe the nostalgia of a fireplace is engrained in us,” she says. “It is a gathering place, a focal point, and it’s home. It is what Santa comes down to bring us presents, it’s on during a cold weekend football games. The fireplace adds warmth and comfort, and with everything that has been going on the last few years with the COVID challenges, we have focused on how our homes make us feel and what family means to us.” INNOVATIVE HEARTH PRODUCTS Innovative Hearth Products, manufacturer of Astria and Superior Fireplaces (Russellville, Alabama), is continuing its momentum with the recent launch of the Epsilon Vent Free Fireplace WRT8000. Michael Lewis, vice president of marketing & product development, believes the success of the offering is due to the increasing focus on design when selecting a fireplace. “The breadth of styles available today are drastically different from what was available 15 years ago,” he says. “There is a lot more freedom in design these days. We have championed designs that focus on the value we all get from gathering around a fire. We deliver this experience with products ranging from traditional wood-burning fireplaces with crackling, glowing logs, to contemporary linear gas fireplaces that don’t have any logs at all. Style will continue to change. The part that isn’t lost is the feeling one gets from sitting in front
AMANTII ELECTRIC FIREPLACES As of 2021, each category of electric fireplaces at Amantii Electric Fireplaces (British Columbia and Iowa) will include the Bespoke series, which has features such as Wi-Fi and Bluetooth connectivity. Users can also control the fireplace from a smartphone or tablet with use of the Amantii app. “The Bespoke series has meticulous attention to detail and highquality standards,” says Brian Richards, president of The Canned Heat Group of Companies. “The Bespoke series of electric fireplaces 26
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ABOVE: Bob Stead with Algonquin and SS72 outdoor fireplaces from Woodbridge Fireplace Inc.
is unmatched in the industry.” According to Richards, the most popular offering in the Amantii family remains the Xtra tall linear series of electric fireplaces. The Xtra tall features 50% taller viewing areas, and Richards says his competitors “have not been able to match it.” There is an Xtra Tall series within each of the company’s Symmetry, Panorama, and Tru View categories. For homebuilders, Richards contends that electrics are the fastest growing category and “new homebuilders caught in net zero areas with pressure to eliminate the use of gas fireplaces are looking for high quality electric fires as a solution.” Log sets continue to resonate with customers and Amantii aims to capitalize with sets ranging from driftwood to rustic to birch. “Our cutting-edge technology and innovation provides an ultra-realistic flame effect with adaptive lighting that provides electric perfection,” Richards says. “The cost of electric is much less than gas or wood, and the realistic flame, with modern day technology has become more important to customers.” Amantii is not immune to supply chain challenges, but Richards is optimistic: “Things won’t be stuck forever, but because of the high demand of goods, shipping containers are few and far between, which delays the shipping time. The pandemic has also done a number on raw materials needed for fireplaces. This has resulted in a delay in production all across the globe.”
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HEARTH RETAILER
HALF& HALF
A 50-50 split between the residential and commercial market is the sweet spot for this hearth retailer. BY MAURA KELLER PHOTOS BY JOHN HERMANSEN
T
ucked in the heart of Bloomington, Minnesota, you will find a 14-year-old fireplace company that offers consumers a complete one-stop-shop fireplace retail experience. Founded in 2007 by Chris Becker, Twin City Fireplace & Stone Company features a fireplace design and installation experience based on years-long expertise of both Becker and the company’s team. “I grew up in the industry and worked for my father on and off as a child, and then on a full-time basis,” Becker says. “I also worked for a couple of larger companies in my home state of Minnesota and also in Seattle, Washington.” When Becker moved back to Minnesota, he became selfemployed and did a lot of warranty and recall work for fireplace manufacturers. “I had a full skill set to not only install fireplaces, but also to remove and reinstall brick and stone
TOP: Chris Becker BOTTOM: A neat and well-stocked showroom provides inspiration for customers shopping for fireplaces and stoves.
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manufacturers are still very popular as well. Using a scalable, simple model, we rely a lot on Majestic as well, as their product offering is large. Valor gives a high-quality solution to modern and historic homes.” While featuring leading-edge fireplace products from the highest quality manufacturers—and installing those fireplaces—is the backbone of Twin City Fireplace & Stone, the company also offers exceptional brick and stone installation, mantel installation, chimney restoration and relining, as well as service or replacement on existing fireplaces and stoves.
ABOVE: A strong customer referral base has been the key to the retailer’s success. LEFT: Linear fireplaces from all manufacturers continue to sell well.
facings, mantels, etc. So I thought to myself why not look for higher-quality products and then offer a more complete installation service? That lead me to establish Twin City Fireplace & Stone Company.” A PERFECT MIX Throughout his experience, Becker has learned the importance of offering consumers a solid fireplace product selection that appeals to all design tastes. “Our business is very well balanced. About half of our business is retail with homeowners and the other half is with builders, architects, and remodeling firms,” Becker says. “Mendota is our best-selling overall brand. It works well for retail and new construction.” Twin City Fireplace & Stone also works closely in the niche of hospitality and restaurants, so the company frequently sells large, custom fireplaces for those settings. In addition, because Becker has focused on featuring exceptional high-end products, his company is in high demand within the region’s luxury home marketplace, resulting in the sales of more complex direct-vent fireplaces like Ortal, Town & Country, and DaVinci/FireplaceX. “We also sell a lot of modular masonry fireplaces as wood-burning or gas-fired appliances,” Becker says. “Of course, linear fireplaces from all 29
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AN EVOLUTION OF SORTS Throughout his tenure in the hearth industry, Becker has gravitated toward working with and offering the highest-quality fireplace design and stone craftsmanship available. Unfortunately, Becker finds the evolution of product design within the industry to be a bit underwhelming. “Today’s consumer is concerned with quality. There has been poor consumer education and expectations set for what to expect when they purchase a factory-built fireplace,” Becker says. That’s why Becker and his team take the approach to det ermine where customers are in their home, life, and what they want out of their fireplace. “For example, if it is a starter home or one a customer will not be in, we explain the benefits of our options and direct them to a product that will give them value throughout their ownership. If it is a forever home, we will usually suggest longer-lasting, higher-quality manufacturers,” Becker says. “In the end, we want them to make a decision based on education of the appliance, not our agenda.” As far as the evolution of fireplace design, Becker is seeing customers drawn to a great flame. As Becker explains, today’s homes are so much more energy efficient than before, so heat is less of a concern. “We see about a 65% split for high-efficiency fireplaces and 35% decorative, and we are in a cold climate,” Becker says. “In terms of logs versus glass or rocks, we still see more interest in realistic logs than modern fireplaces.” In addition to refined fireplace desi gn elements, today’s hearth customers are also enticed by remotes for ease of use, as well as double glass, non-heating units. “And, of course,
HEARTH RETAILER Valor’s Heat Shift began a trend for redirecting heat to open up facing and TV options above fireplaces,” Becker says. “Electric also has made a surprising leap forward in terms of demand. It still is not selling as hot as it is being inquired about, but the interest is there.” BUILDING A CUSTOMER BASE For many specialty retailers, including the hearth industry, to make inroads in a niche marketplace and become relevant to potential customers requires a lot of hard work. For Twin City Fireplace & Stone, establishing a strong customer referral base has proven to be the core marketing strategy that has led to the company’s success. “We do not advertise much if at all. We get a large variety of our business from referrals,” Becker says. “We’re known to do very difficult and detailed projects and installations that other companies say cannot be done. Of course, we always perform them within the requirements ofthe code and manufacturer’s instructions, which gives us tremendously great recognition with our building departments and inspectors.” Throughout its company history, Twin City Fireplace & Stone has received numerous referrals from inspectors. “A couple of our core values include ‘do what it takes’ and ‘make people happy.’ In today’s world of supply chain delays and labor challenges, it is sometimes tough to meet expectations, but we do our best to make sure the clientis happy at the end of the project,” Becker says. “Our com-
ing complaints, and treat your customers well. They tend to come back and refer everyone they know.
To accommodate the luxury home market, Twin City Fireplace & Stone displays many exceptional high-end fireplaces.
mercial clients appreciate our unique approach to project management, and the skill and prowess of installers. We have some very specific things we do to make sure we continue to earn their business time and time again.” In fact, beyond any marketing and social media efforts, Becker says he and his team have found three things that lead to ongoing success: Do a good job, have visible trucks with good drivers so the mobile billboards aren’t generat-
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LOOKING AHEAD Becker says that his company could conduct twice the business they will do this year, if it weren’t for COVIDera supply chain issues. “It is affecting the possible outcomes of business badly,” Becker says. “We are strategically managing our schedule and lead times to remain lean and efficient with our installations, but we could do more if the product was available. Clients also have less patience than they did a year ago.” One good thing that has resulted from the pandemic is the number of people who are working from home and, as a result, want to conduct home improvement projects, which include fireplaces and stone surrounds. “In terms of the future of the hearth market, I hope the industry is here to stay,” Becker says. “If anyone within the industry is not aware of the attack on it, it is time to wake up. ‘Net zero’ is fashionable and popular to market if you are a utility company. I have read reports that electric power is more profitable than selling gas or propane. The government is encouraging carbon neutral and net zero policies, and that will eliminate wood burning and gas burning from our futures. So there is a lot of work to do as retailers, distributors, and manufacturers to save the industry and get more innovative than we have seen in the past 20 years.”
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OUTDOOR GRILLING
Built Strong This outdoor living store offers products to withstand Nevada’s climate extremes. BY KIMBERLY RODGERS PHOTOS BY INSIGHT STUDIO
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s the owner and operator of a Reno-based commercial construction company, Ron Cohen noticed a trend taking place in Northern Nevada around 2016. After the Great Recession, the construction industry was finally on the rebound and residential building was starting to ramp up again. An influx of homebuyers from California was changing the area’s landscape quickly. At that time, Cohen’s company, Building Tectonics, specialized in casino projects and logistics; however, the company was moving away from the industry as local casinos were being bought out by larger corporations. “This was not the direction we wanted to go anymore, so we TOP: Ron Cohen BOTTOM: In just two years, Reno Outdoor Living has become Nevada’s premier outdoor living store.
started looking to provide a specialty outdoor product to new homebuyers in the area,” Cohen says. Building Tectonics shifted to constructing outdoor kitchens, along with water and fire features. Initially, a local outdoor living store provided a steady stream of referrals. However, in 2019, that store closed and Cohen decided to start Reno Outdoor Living (Sparks, Nevada), opening the doors to his newest company in May 2020. “Our goal is to be the source for building out door living environments made to withstand Northern Nevada 32
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weather, as well as the place to come for top-quality cooking appliances,” Cohen says. Equally important is his team at Reno Outdoor Living, who he adds, “Knows and understands all the products we sell, build, and install.” Noted for extreme weather swings, building in the region can be tricky. “We have a few weeks in the winter with temperatures at 10 degrees with lots of snow and ice, and summers that can reach over 100.” Cohen certainly has the background, experience, and knowledge to meet the demands of designing, building, and installing out-
TOP: Located on a busy roadway, the showroom has great exposure. BOTTOM: Installing outdoor kitchens along with built-in grills is the store's largest sales category.
door living spaces for his customers. Starting as a union carpenter at 18, Cohen worked on a variety of commercial projects. He eventually moved into project management for large-scale commercial builds before starting Building Tectonics in 2008. He has always enjoyed the challenge and variety of working in commercial construction. “It became a passion for me,” he says. “Unlike homebuilding, the projects varied from high-rise casinos and topic-themed buffets to parking garages and large-scale dormitories.” Reno Outdoor Living’s planned
opening in early March 2020 happened to coincide with the start of the pandemic. At that point, the company was not considered an essential business to stay open. “This was not going to work for us,” Cohen says. He quickly applied for a propane license to the state of Nevada to sell and exchange propane tanks, which now qualified the store as an essential business and allowed it to stay open. Looking back, Cohen says the pandemic actually helped Reno Outdoor Living go through some growing pains. “We were construction guys trying our
hand in the retail world. Business was steady but not overwhelming; the situation gave us time to learn on the job.” Almost two years after opening, Reno Outdoor Living is the area’s premier outdoor living store, offering a range of quality-built barbecue grills and accessories along with the design, build, and installation service s to complete any outdoor space. Customers can make the store a one-stop-shop for their outdoor kitchen and entertainment needs. The 2,000-square-foot showroom is located on a busy roadway with 33
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great exposure and is packed with all types of grills, smokers, rubs, sauces, and accessories. When customers walk through the doors, they receive the service and advice they simply can’t find from a big-box store. “Our footprint might be small, but our impact is large,” Cohen says. “We know our grills, cook on them, and we all use the items we sell in the store.” The staff is often cooking or smoking food in the front of the store. There are plans to move to a large space in the next couple of years. “Once supply catches up with the demand, we will be forced to expand, which we welcome.” Installing outdoor kitchens along with built-in grills are the store’s largest sales categories and, on average, the staff builds about 60 kitchens a year. There is no one favorite grill in his market, Cohen notes. “One week we sell out of the Green Mountain Pellet grill, then the next week we have large orders for Twin Eagles to place in outdoor kitchens.” He believes customers first shop online to check availability and note their top choices. “They then come into our store and if we have one of their top three choices,
OUTDOOR GRILLING they buy on the spot.” He adds, “Most people are aware of the supply chain issues and others are painfully unaware.” In response to logistic issues, Reno Outdoor Living has partnered with some local manufacturers to source product. “We have a great locally made pizza oven that can compete with any other oven on the market, and we also carry a fantastic variety of knives from a local maker,” Cohen says. The store recently started fabrication of its own off-set smoker and pellet grill, which will be available in cart or trailer models. The store’s simple, yet thorough outdoor kitchen design process has been a game changer. “We have gone from a 50% success rate on signing a project to almost 80-90%.” The process starts with a site visit to discuss placement, and to take pictures and measurements. “We talk with the customer about the flow of their yard and how they like to entertain Sales across all types of grills are strong.
guests.” Every detail of optimizing and enjoying the best use of the space is discussed. For example, the region has a strong wind from the southwest. “We let the customer know we don’t want to point the back of the grill in that direction.” Once the site visit is complete, the existing house, patio, and yard is drawn to scale with the new outdoor features in place. “This gives the customer the visual it takes to really understand the scale and size of some of features. We include the appliances and accessories in the drawing so a customer can see how they all fit,” Cohen says. A highdefinition 3D rendering or video is then made along with a proposal that includes the construction cost and process. Once approved, most of the fabrication is completed at Reno Outdoor Living’s in-house shop. The average time for a project to be installed in a backyard is three days. The same process is used for water and fire features. All outdoor projects are built using a panelized system with the product Elephant Armor—a fiberbased, zero polymer, engineered mortar with superior bond strength. In addition, the business provides service on existing outdoor appliances—a hidden need in the Reno market and an unexpected effect of opening an outdoor living retail store, Cohen notes. “We are currently the only company in our market to provide full cleaning, service, and repair of all outdoor brands and appliances.” Cohen sees continued strength in the future of the outdoor living industry. The pandemic has showed people the wonderful potential of their backyard spaces, he says. “The bar is high—people want a resort in their own yard.” Above all, he adds, homeowners want to be comfortable and enjoy time with friends and family. “I believe that everyone sees the value of having a great retreat right in their own backyard.”
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Circle Reader Service No. 35
SHOWROOM SHOWCASE
SUNNY DAYS
A Florida retailer experiences a massive performance boost as consumers spend big on outdoor products. BY SHARON SANDERS PHOTOS BY CHRIS PAYNE
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unshine, palm trees, and beach breezes—Florida is the outdoor living mecca for all seasons. Cronin’s Porch & Patio (Fort Myers) has been helping residents of Southwest Florida create personal outdoor spaces for the past 35 years, from relaxing lanais to entire backyards with lighting, seating/dining areas, firepits, and décor. Husband and wife owners Tom and Judie Cronin have poured their hearts into the business. Over the past two years, they have enjoyed unexpected profitability, which has brought renewed energy and excitement to the store. “It’s been an unprecedented time for us in terms of sales,” Judie says. The Cronins started the business in 1986 as an add-on to their construction operation. They started out selling strap patio furniture, and as the outdoor living industry grew, so did their business and product mix. It got to a point that they decided to drop the construction portion to focus full time on patio furniture and outdoor products. TOP: In-store vignettes reveal a touch of indoor luxury for outdoor spaces. BOTTOM: Pops of color are featured throughout the store.
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Retail was a natural fit for the Cronins, especially Judie who grew up going on sales calls with her father as a young girl. “It made a big impact on me. I think he brought me along so I could entertain the kids while he was selling to the parents, but it was fun,” Judie says. “I enjoy selling and I love people, which I think is the key to being a successful retailer.” Personal service has become the cornerstone of the Cronins’ business, and they have built the store’s reputation on the relationships they have developed with generations of customers. “If someone was to ask us who our target customers are, I would say anyone who wants to create an outdoor living area— young, old, and everyone in between. We really
enjoy working with customers and helping them create outdoor spaces they can relax in year-round.” The showroom is located in a converted grocery store, which gives it tons of character. The Cronins have created an experience on their showroom floor that is meant to inspire customers with possibilities. Around every corner is something interesting, beautiful, or unique that goes into creating a tropical backyard paradise. “Many people don’t realize the potential for their backyards, no matter how big or small, until they visit our store,” Judie says. “Sometimes, a shopper will be following me, and when I turn around, they are gone because they have stopped to check out something that caught their 37
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TOP: Casual living, Florida style LEFT: Cronin’s Porch & Patio is a local favorite. RIGHT: Tom and Judie Cronin
eye. It’s kind o f funny, but I love it.” When the pandemic hit in 2020, Cronin’s Porch & Patio was one of the retailers that was fortunate enough to have a warehouse stocked full of furniture that it could sell. “Our business model for the past 35 years has been to always have product on hand that could be sold immediately. Anything displayed on our showroom floor is available in our warehouse, which has turned out to be an unexpected saving grace.”
SHOWROOM SHOWCASE LEFT: Fabrics bring big personality to outdoor spaces.
Word has spread quickly that the store has patio furniture in stock, and people are willing to drive from several hours away to bring something home. Prior to 2020, the Cronins were able to run the store pretty much on their own with help from two of their sons and daughter-in-law. However, business has grown so much that they recently hired two employees to help with sales. Before the pandemic, the store had a robust special order business that has dwindled to practically nothing because of long lead times of up to 6 to 8 months—so atonce business has become its bread and butter. The Cronins work closely with their casual furniture vendors to stay on top of orders and deliveries to ensure there is always something in the pipeline. “Now, more than ever, communication is crucial,” Judie says.
Currently, a local Florida furniture manufacturer has stepped up to provide a steady flow of products without unexpected delays or freight costs. “The company is working overtime to make product and contacts us when it’s ready. They are so close we are able to pick the furniture up ourselves and bring it to our warehouse. It’s nice to have some predictability.” The store is usually able to deliver products to customers within a few hours after they leave the store. If the delivery crew is available, it’s not unusual for them to follow customers home with their purchases. “Anything on the floor (from any manufacturer) that’s not marked sold, customers can get right away.” The Cronins also have a close relationship with a local cushion manufacturer, so they can give customers
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a choice of cushion fabrics. “We are given a list of instock fabrics that we can offer as custom options to our customers,” Judie says, adding that it can still take a few weeks, but it’s much quicker than any other alternative. Despite the challenges of keeping product in stock, Tom and Judie agree that the pandemic has actually helped the store, because it has been busy steadily all year long—even during the summer, which is typically a slower time. Many customers have even come back multiple times to finish up their backyards. One trend Judie is seeing is that people aren’t buying furniture on the internet like they used to. “Everything is so backed up right now that quick delivery is not happening—and that was one of the biggest advantages of the internet. It’s actually quicker for people to stop by our store and pick up furniture in person. It’s a shift that I hope stays for a while, if not permanently.” Going forward, the Cronins have a lot of optimism for the future of the industry. “People are spending more time outside, so they are settling in and investing more time and money into making their backyards an extension of their home,” Judie says. Going into 2022, the Cronins are ramping up their business in different ways, even though Tom is 83 and Judie is 79. “We both love selling and we both love to work—so the plan is to continue doing what we love to do as long as possible. Some people want to retire. We just want to enjoy the life and business we have built.”
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AS I SEE IT
COURISTAN
RADIANT RUGS
Couristan’s eye-catching rugs add warmth and texture to outdoor spaces. BY SHARON SANDERS
INDOOR-OUTDOOR RUGS ARE A POPULAR
addition to today’s stylish outdoor rooms—and strong sales in the category reflect that fact. Couristan (Fort Lee, New Jersey) is a leader and a trendsetter when it comes to rug design, durability, and longevity. Last year, the company celebrated its 95th anniversary as a family-owned and -operated business that has taken rugs to a whole new level. Patio & Hearth Products Report sat down with Ron Couri, CEO and president, to discuss indoor-outdoor rugs and what makes Couristan an innovator. What is the story behind Couristan’s entry onto the outdoor living scene? Couri: Since 1926, Couristan has been a leading manufacturer of exceptional quality indoor rugs for the home. In 2001, the company pioneered the indooroutdoor rug category when the outdoor living industry was just starting to take off. At the time, there were no area rugs being manufactured that were washable and that could survive the outdoor elements—so we basically started a whole new industry. People loved our products. Couristan quickly made a name for itself and was recognized with the very first America’s Magnificent Carpet Award at the 2003 Atlanta Market. The company has won at least eight awards since then. Now that outdoor living has become a part of everyday life, our indooroutdoor rugs have become an inseparable part of outdoor design and comfort.
TOP: Covington BOTTOM: Mardi Gras
What is Couristan known for as an indoor-outdoor rug manufacturer? Couri: Uncompromised quality. We know what it takes to make a good indoor-outdoor rug and won’t settle for anything less. Our rugs stand up to the outdoor elements because of the way they are constructed. The main component that turns an indoor rug into an outdoor rug is the backing (weft). Indoor rugs have a jute weft that will rot, mold, and fall apart when wet. Couristan has eliminated the jute weft, replacing it with a durable polypropylene version that can withstand the weather. We also have our own branded 100% Courtron 40
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polypropylene pile surface that is easy to care for and resists wear, stains, fading, water, mold/mildew—and it’s comfortable and beautiful as well. How does Couristan guarantee performance? Couri: All Couristan indoor-outdoor rugs undergo an extensive six-point performance testing process to ensure they are the most durable rugs on the market. We test for surface flammability, ultraviolet stabilization, color resistance to water, color resistance to humidity, mold/mildew resistance, and we ensure that they are paraben free. We are proud to say that we are the only brand that holds our products to these high stan-
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AS I SEE IT
COURISTAN
dards. An icon representing each of the six points is displayed on our rug packaging to give customers complete confidence in our products. Consumers are investing more than ever in their outdoor spaces. Does this hold true for outdoor rugs? Couri: Our business has grown by double digits every year, and I think everybody in this industry has been experiencing the same. Consumers like rugs because they are the foundation that unifies the overall décor—adding color, design and brightening up a space. Couristan also offers broadloom (wall-to-wall carpet) that does very well in retail channels. Broadloom can be used to cover large surface areas like a patio or the deck around a swimming pool to provide comfort and slip resistance. It is also an ideal choice to create custom oversized or special-shaped rugs. For 2022, our broadloom offering will feature over 18 collections with a variety of patterns and colors unique to Couristan. How is the company working
with dealers to raise the profile of indoor-outdoor rugs? Couri: We want to help dealers get their customers interested and excited about rugs. One way we are doing this is with our inspirational series of online trend videos. We select five trends each year and style our videos to showcase those trends. From New York to Colorado and California, the videos feature our rugs in different settings and environments across the country, showcasing their versatility and design power. The videos can be viewed on our website (www.couristan.com) and YouTube channel, and we encourage our dealers to use them as a sales tool. We also take small video clips and incorporate them into our social media (Instagram, Pinterest) to raise awareness and show what’s trending in indoor-outdoor rugs.
up to five colors, we are at the forefront of creating a fashion statement for the exterior of the home.
What designs are trending? Couri: Geometrics have been and continue to be one of our best sellers. We are also starting to see more interest in larger floral patterns, novelty patterns, and contemporary patterns. Overall, there is a trend toward more use of color, and since Couristan rugs can go
What Couristan products are you most excited about for 2022? Couri: Our talented team of designers is always coming up with fresh and interesting products, which is what has kept the company going strong for 95 years—and 2022 is on track to be another amazing year. We are known for our cutting-edge designs and colors that are unmatched by anyone else in the industry. One exciting trend we are seeing is that outdoor rugs are not seasonal like they used to be— they are selling year-round—which is great for us and the industry.
Is the company experiencing any supply chain disruptions like other manufacturers? Couri: Fortunately, supply is not an issue for Couristan. As a company that has a significant e-commerce presence, we always maintain a deep inventory because we need to uphold our commitment of being able to ship product in 24 hours. This has been a tremendous advantage for the company during the pandemic for many reasons, and we know it will carry us through 2022 and beyond.
Do you think the outdoor rug category has more growth potential? Couri: There is so much potential because people are spending more time outdoors, especially since the pandemic. They want their outdoor spaces to have the comfort, style, and all the amenities of the indoors. We also feel the interest in outdoor rugs will continue to grow
What does the future hold for Couristan indoor-outdoor rugs? Couri: Our company is stronger than ever as we expand and fine tune our product lines in terms of design and innovation. We are constantly looking at the next big opportunity for our indoor-outdoor division and there is certainly room to further inspire people who love outdoor living.
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because of price point, the fact that they can be sold online and at brick-and-mortar stores, and the outdoor category has expanded across a number of home furnishing industries.
PATIOANDHEARTHPRODUCTSREPORT.COM
For every season XQGHU ċH VXQ In&Outdoor Fabrics tempotestusa.com
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720 Anderson Ferry Rd | Cincinnati | OH 45238 Circle Reader Service No. 43
MY TURN
GENSUN
STYLISH SOLUTIONS As customers prioritize patios and porches for outdoor updates, they turn to Gensun for high-quality, sophisticated designs. BY LAURIE RUDD
known for its expertise and commitment to quality in the manufacturing of cast aluminum products, including being awarded manufacturing accolades multiple times. Gensun’s 2022 season will expand its proficiency in cast transitional designs as well as in mixed media furnishings, fire features, and outdoor kitchens. In 2022, the efforts of the Gensun team will be found in product designs, but also in finishes and multi-construction creations. From the mixing of materials, the company has worked to create introductions that meet the demands of its varied clientele and mother nature. Coming up with the solutions to fit all the retailer requirements is a challenging task, but one that the Gensun team welcomes each season.
CREATING AN OUTDOOR SPACE WHERE FAMILY
bookings for our stocking programs.” The energy and excitement being experienced by California-based Gensun is all part of what is occurring across the entire outdoor category. For Gensun, the popularity of outdoor is also reflected in the range of customers they are serving. From catalog retailers and independent retail operations to designer trade accounts and select online retailers, Gensun’s scope is wide and diverse. Dobbins sees this expansive customer base as rooted in the company’s ability to provide each category with solutions through innovative product designs, quality manufacturing, and a welcome value equation. “We offer an industry-leading combination of style, quality, pricing, and customer service,” Dobbins says. “Our teams both at the factory and in California work hard every day to meet our customers’ expectations. Gensun’s position in the marketplace as a quality manufacturer that offers an excellent product at a fair price with exceptional customer service is the reason we continue to thrive.” For decades, Gensun has been
and friends gather to celebrate as well as rejuvenate has been a popular trend, but no more so than in recent seasons. One outdoor leader, Gensun, has embraced this surge from a perspective full of style and a commitment to deliver solutions for retail partners and casual consumers alike. “The 2022 season is shaping up very well for Gensun,” says Gray Dobbins, director of sales. “We are experiencing record demand for our products. Our retailers are anticipating another very strong season and have responded with record
Top: Aria Swivel Rocking Lounge Chairs BoTTom: modanō mobile Grill Island
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OUTDOOR LIVING SOLUTIONS The inspiration and imagination of the design team was on full display during the market season with several new products, including furniture collections, of which one was a 2021 Design Excellence winner along with innovative additions for outdoor kitchens. “For design inspiration, our team relies on our dealers, sales representatives, and overall market trends,” Dobbins says. “We also have partnered with independent designers in concert with our in-house team to develop new products and improve current product.” As evidence o f this hard work, Gensun’s Jayne Collection was recognized with a design excellence award during Casual Market Chicago. The unique daybed design is constructed with a transitional style and features an introductory finish from Gensun called Gen-Teak. This realistic teak finish provides a durable, maintenance-free alternative to natural teak accents. Capturing the relaxation of outdoor living with its enveloping softness and unique use of materials,
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MY TURN
GENSUN
the Jayne Collection’s integrated straps surround the user upon sinking into its ample cushions. The awardwinning design is also available in deep seating and dining options. Dobbins sees the design win and overall interest in Jayne being due to the realistic teak finish but also the mixing of cast aluminum, decorative finish, and allweather cushions and fabrics. Visitors to the Casual Market found its curved silhouette, modern detailing, and striking stance a winning combination. “During the Casual Market, dealers reacted strongly to all of our introductions,” Dobbins says. “Aria is another collection that was a particular hit due to style and aggressive pricing.” With transitional style, the Aria collection was marketed as delivering great comfort at an exceptional value. Aria’s mid-back height and unique wrap-around rail give the sling a sleek and soft look and feel. “Overall, transitional styling cues are in the forefront of design consideration for 2022,” Dobbins says. “Both at a new starting price point in the case of Aria and at the upper end of our price spectrum in the case of Jayne.” EXPERIENCE-MAKING SOLUTIONS Today, casual retailers are all looking to add elements for creating experiences to outdoor spaces. This can include action items to fire tables, sports pads to outdoor kitchens. This “experience-in-the-making” concept is driving design teams. “Our fire table program is probably the most extensive
in the industry,” Dobbins says. “We offer five different heights of fire table from pillow height to balcony height. Several seasons ago, we incorporated fire features into our outdoor kitchen to market a Grill and Fire table island. This gives the consumer a unique year-round experience. The ABOVE: Jayne Daybed kitchen portion helps the chef enjoy the company of his guests while they enjoy the counter height table with the built-in fire feature.” Gensun also has had tremendous success with its line of predesigned outdoor kitchens that accommodate natural gas, LP or Kamado-style grills. Based on a onepiece cabinet design with under-the-grill storage areas, these kitchens offer room for expansion. For the coming season, Gensun has built upon the category’s success and introduced mobility to its grill islands. This unique design incorporates gas grill heads for a large grill and the ease o f mobility all in one package. Available in two styles, this mobile kitchen was extremely well received at the recent market. In this season of tremendous growth, Gensun also has provided solutions for retail partners in the form of marketing tools. “Gensun’s online showroom tour is a great tool that dealers have used to shop our line,” Dobbins
Danver Stainless Outdoor Kitchens cabinetry features dozens of styles available in hundreds of sizes, all made from durable and environmentally-friendly stainless steel, powder coated in a rich palette of finishes.
danver.com | 203.269.2300 1 Grand Street, Wallingford, CT 06492
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says. “This was updated in July at premarket. Our website incorporates an outdoor room planner that helps the dealer design outdoor spaces for their customers. Dealer feedback has been excellent for both tools.” All durably appointed and infused with personal style, designs for outdoor living are in great demand. Solutions being delivered with style and innovation are the secret to meeting this demand and fueling the continued growth. “Our category will remain very strong for the foreseeable future,” Dobbins says. “As people have traveled less, there has been more emphasis on the home and related industries. Consumers have invested record dollars in their homes in the form of remodels, additions, and new living spaces while home sales and starts remain strong. This all bodes well for the industry and for Gensun.”
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PRODUCT INNOVATION
SPARTHERM
SOARING SALES Praised for its stylish German-engineered fireplace designs, Spartherm expands market share in North America. BY LARRY THOMAS
PROPELLED BY THE UNIQUE AMBIANCE
delivered by its signature viewing panes, German fireplace manufacturer Spartherm is poised to grow its market share in North America long after the consumers’ pandemic-fueled buying spree has cooled. The company said its proprietary fireplace technology, which includes features such as combustion air control, and a constant focus on new product development, will keep its European-inspired products at the forefront of the upper end of the fireplace and hearth category. “We believe the fireplace does not only heat, but it creates an atmosphere that is felt throughout the home,” says Martin Bauer, who heads Spartherm’s export business. “In addition, we realize that the taste of our customers living in North American is more and more influenced by European design and living style.” TOP: The Spartherm Collection, which adds ambiance and warmth in a contemporary setting, is very popular in the North American market. BOTTOM: The popular Arte decorative fireplace is suitable for a room divider or as a stand-alone unit.
Although the company was founded in 1986, it didn’t sell its first fireplace in North America until 2014. Bauer said Spartherm has been steadily gaining traction in the region ever since, but won’t compromise its high-quality, high-design story just to grab more market share here. Instead, Spartherm is taking a more deliberate approach. He said the company currently has about 80 certified hearth retailers that sell its products, which are distributed in North America through a partnership with Powrmatic of Canada, a Montrealbased distributor of fireplace, electrical, and heating and air conditioning equipment. “Our investment in North America is
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starting to pay off, but there is still a long way to go until North America has a solid market share,” says Bauer, who noted that the brand is much more established in Europe, where it has exported products for 25 years. “As we develop new and interesting products, we hope to increase our sales in North America.” He said a design-driven product line called Collection Spartherm has done especially well in North America, thanks to its unique upscale designs. And just two years ago, the company launched a lineup of fireplaces, stoves, and inserts that meet emissions standards set by the U.S. Environmental Protection Agency. “Our customers like to make the fireplace a design feature in their home, but
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SPARTHERM
they still want to heat the area effectively,” Bauer says. “That’s why our products have been well received in the market.” Virtually all of Spartherm’s fireplace designs feature glass panes that provide large, unobstructed views of the fire—a design element that has propelled the company’s growth in Germany and many other European countries. Bauer says the ambiance delivered by the viewing panes is unmatched in the marketplace. “We tried to approach the North American market with products that are simply a different class and design, but still fit the market with a slight touch of the future in it,” he says. “We want the fire to blend into the design of the home of the customer that uses the fireplace.” In March, Spartherm will unveil a decorative fireplace called The Monster at the Hearth, Patio & Barbecue Association Expo in Atlanta. Bauer
says the new design features glass panes that are 4 feet by 2.5 feet in size—among the largest viewing panes the company produces. “This unit is the ultimate fireplace for high-end homes, hotels, or restaurants,” he says. According to Bauer, decorative heating products such as The Monster present significant growth opportunities in the United States because they don’t require EPA certification. He said the certification process, which includes extensive testing to ensure the product is heating efficiently with minimal emissions, has hampered the company’s creativity. In Europe, he said the company has more than 50 fireplace designs and 25 stoves on the market, but less than a dozen of those models have passed EPA testing here. In addition, some U.S. states—notably California—have their own environmental rules in place, and that adds another layer of complexity.
With its oversized glass panes that offer views from multiple angles, the Varia collection has been a hit with U.S. consumers.
“But still, the North American market is growing for us,” Bauer says. “Our goal is to grow our market share in a balanced and calculated way. Spartherm would like to supply product that is different and unique in the market.” He wouldn’t reveal what percentage of the company’s sales come from North America but said about 35% of the units produced at its two factories are exported. Its products currently are sold in more than 55 countries, and the lineup of fireplaces, stoves, combustion chambers, storage heaters, and outdoor products remain strongest in upper-end markets throughout Europe. “In Eur ope, we have been exporting there for 25 years, have our own subsidiaries in five countries and have a long history with our (retail and distribution) partners,” Bauer says. “We are known to be at the forefront of fireplace design and technology, but our products must become cleaner and more efficient constantly. Consumers have made it clear they want green products.” Spartherm is headquartered in Melle, Germany, a town that is about 220 miles west of Berlin in the German sta te of Lower Saxony. In just over three decades, it has grown from a tiny workshop with only two employees to a factory and warehouse that encompasses about 86,000 square feet and has more than 1,000 employees. Its administrative offices occupy another 19,000 square feet. In the early 1990s, the company opened a factory in Poland, where the steel bodies for most of its units are produced. Final assembly, including production of its swivel glass doors and viewing panes, takes place at the Melle factory. Bauer says both factories are 100% owned by Spartherm and are considered state-of-the-art. Robotics are used extensively to ensure consistent product quality. “All units, no matter which country they’re made for, are sent out from Germany,” he says. “That gives us complete control over the process from start to finish, and our customers can have confidence that everything is of the highest quality.”
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CORPORATE PROFILE
RST BRANDS
THRIVE OUTSIDE RST Brands’ inspiring designs make outdoor living spaces shine.
PRIOR TO THE PANDEMIC ALTERING
the consumer experience, many homeowners had set their sights on creating outdoor rooms, where outdoor furnishings and hearth products created an entirely new living space. Now that COVID has forced many consumers to spend a considerable amount of time in their homes for work, school, and daily living, even more people are focusing on creating welcoming outdoor environs. And that’s where RST Brands comes in. Founded in 2004, RST Brands’ mission is to deliver superior quality outdoor products and create a best-in-class omnichannel experience through solid partnerships, technology, and design innovation. The company is passionate about outdoor living, offering product lines in multiple categories: fire, shade, dining, seating, estate sets, and small spaces. One area that RST Brands has established a strong reputation in is the ir leading-edge umbrellas, which receive stellar reviews and are extremely popular. Specifically, RST Brands features 10-foot and 12foot umbrellas that come in a variety of colors—all in Sunbrella fabric. According to CEO Bill Apgood, RST Brands has three patents on the umbrella. “We have solved all the pain points in using a huge umbrella.
TOP: The Portofino Comfort 7-Piece Motion Seating Set in classic Laguna Blue BOTTOM LEFT: RST Brands’ state-of-the-art corporate campus features a 20,000-square-foot showroom. BOTTOM RIGHT: The Portofino Comfort 10-foot Resort Umbrella in Heather Beige
It’s easy to open and close with our patented crank system. You can easily rotate the entire umbrella 360 degrees around its pole to follow the sun,” Apgood says. “Umbrella bases need to be heavy and are always difficult to move, especially alone. Our umbrella can be moved by a single person with our patented wheel system. It allows you to move the umbrella in any direction on a flat surface with minimal effort. Our umbrellas are loved by everyone who has used them.” RST Brands also boasts its Colorway Collection, a group of 10 premium outdoor collections with the RST Brands’ patented cushion cover system of Sunbrella fabrics. Bianca Villa, head of creative & brand experience, says retailers are excited about the Colorway Collection because they can offer customers 10 cushion colors in 10 different outdoor furniture styles. “This cover system allows customers to update the look of their furniture set whenever they want to refresh their outdoor space—which means return and repeat purchases and upsell opportuni52
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BY MAURA KELLER
ties,” Villa says. “Our umbrellas and our Colorway Coll ection are just some of our patented designs.” Indeed, RST offers a wealth of outdoor dining chairs, dining tables, chaise lounges, and other lounge furniture options that more and more consumers are gravitating toward. GROWTH POTENTIAL As consumers’ interest in outdoor living continues to grow, outdoor casual furniture products have significantly evolved and are more reminiscent of the quality furniture found inside of a home. Quite simply, today’s outdoor furniture is not the plastic folding gems that graced your grandparents’ backyard. According to Apgood, there are several innovations of outdoor casual furniture that are grabbing consumers’ attention. The top three trends the RST team is seeing include sustainability, functionality, and color customization/personalization. “The focus on functionality, or multifunctionality, has been more vital than ever,” says Mehdi Gold, vice president of business development. “As customers become more conscious about the value
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CORPORATE PROFILE of their purchases, they expect outdoor furniture to be versatile in function, style, and design. This trend also covers growing interest in indoor-outdoor furniture pieces, and people are yearning for ways to extend their favorite indoor spaces.” One of RST’s top sellers is the Portofino Comfort Collection. It is well-loved because it is designed to sit deep, has 6-inch T-cushions, and has ample back support—taking outdoor comfort to another level. It is also available in many configurations, from a fivepiece seating set up to a 19-piece estate set that includes dining components. “It has endless possibilities, and you can grow the set as needed by adding pieces to the collection as your patio space expands,” Gold says. “And because it has the highest quality, handwoven resin wicker, it can live through many seasons, especially if you purchase and use the custom-fitted storage covers.” Becaus e of the strong interest in its Colorway Collections, RST Brands knows that the demand for customization and personalization in outdoor furnishings is huge. “Customers want to
RST BRANDS
create exterior spaces that are extensions of their indoor spaces and personal style that they can quickly update through seasons and holidays,” Gold says. The consumer interest in sustainable goods also is growing rapidly, and RST does everything possible in the company’s sourcing and manuf acturing to support a friendly ecosystem. “We have FSC certificates for our wood goods. And we are constantly seeking ways to get better,” Apgood says. RST further sets itself apart through quality, patents, and designs; best shipping with a fulfillment lead time of 48 hours; and after-sales customer service. “We are committed to continuing to find ways to leverage technology and solid partnerships to elevate our products and services,” Gold says. “And we start by listening to what customers want and need.” The RST team also pays close attention to the evolving marketing strategies that have amplified the outdoor living industry. Some of the key marketing strategies that RST has seen work within the casual furniture retailer envi-
ronment include micro-influencers and digital kiosks. “Working with micro-influencers is becoming more critical in staying relevant and gaining credibility for a product, collection, or brand,” Villa says. “As for digital kiosks, we see this trend in other industries and we know that there’s an opportunity to apply it in the furniture world. We are currently working on a digital kiosk that will give retailers access to more SKUs in a smaller footprint.” In addition to understanding the consumer trends facing this segment of the industry, RST is also working hard to meet the growing demand of its products, which is no small feat during a pandemic where supply chain issues continue. “The demand for outdoor furniture has increased during the pandemic, and it was challenging to keep up,” says Franco Meccola, vice president of product development. As a result, RST Brands has dedicated time planning and leveraging the company’s relationships with suppliers and freight partners to stay ahead of the game.
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And because of the company’s reputation for providing high-quality outdoor living products, as well as understanding the nuances of consumer trends within the industry, RST Brands is in a unique position to grow its sales channels. “We are constantly increasing our dealer base, and we are focused on keeping retailers and customers engaged,” Gold says. “We are expanding in new designs, increasing SKU count within our catalog, and growing our footprint in the U.S. to bring more inventory and fulfill more quickly.” Looking ahead, as people continue to stay home, the demand for innovative outdoor product is expected to continue. As a result, a focus on innovations will become important because a lot of vendors and retailers have not been able to meet face-to-face. “People will be more eager to attend to meet with suppliers to prepare for future outdoor seasons,” Meccola says. “There are so many possibilities, and we are excited. We are working on new, state-of-the-art designs that are innovative and unique—so keep an eye out.”
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INSIGHT
CGPRODUCTS
MADE IN AMERICA
CGProducts avoids supply chain issues by manufacturing its outdoor products in the U.S. BY CHERISE FORNO
BUILT ON DECADES OF EXPERIENCE AND
hard work, CGProducts has established itself as a supplier of high-quality outdoor kitchen equipment, fireplace gas logs, outdoor heating, and other outdoor living enhancements. “We’re a multi-channel business with a long, rich history,” says Jeff Cunningham, owner of CGProducts. Founded in 1949 by Jeff’s grandfather and later operated by his parents as Cunningham Plumbing Co., they have continued evolving and growing. “Our company follows three simple principles—work hard, be honest, and treat others how you expect to be treated.” Today, CGProducts has diverse business outlets, including two retail stores, a wholesale distribution operation of various brands, and an order fulfillment system serving online retailers nationally. In 2015, the company also acquired the production and national sales of rustic items with Haggard’s Rustic Goods, which sells unique, handmade indoor and outdoor items made in Texas, such as bars and patio sets, coolers, frames, and accessories. CGProducts has grown its distribution and sales from humble beginnings
ABOVE: The American Renaissance Grill comes in three different models with many features and add-ons, plus two side burners.
with its first 40 Falcon grills and 100 Peterson Real Fire gas logs that it sold. The company’s outside sales force now covers Louisiana, Texas, Oklahoma, and Arkansas. Overall, it has a staff of 35 team members across four states. The fourth generation of the family is already on board working for the company as well. With the creation of Renaissance Cooking Systems seven years ago, selling outdoor kitchen products throughout the country, CGProducts became a force to be reckoned with in the manufacturing component of the outdoor kitchen products industry. “It’s a product line that we developed,” Cunningham says. “It’s a brand we are building nationally. It’s America’s best value in outdoor cooking products
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since 2014, when it began.” Cunningham explains how the company decided to focus on manufacturing in America. Not only did it want to diversify its offerings, but CGProducts noticed a high demand for Americanmade products. “The reason we expanded to manufacturing in the U.S. is because of a real American Renaissance,” he says. “Many people today desire products manufactured in the U.S.” Cunningham notes that the company wanted to control the brand and not rely on a single manufacturer or manufacturing location. This control over the process allows for CGProducts to ensure the quality of its products, while keeping lead times short and consistent. “In January 2021, we launched American Renaissance Grill, which is a
ABOVE: The Renaissance Cooking Systems lineup includes ice makers, refrigerators, and sinks. RIGHT: American Renaissance Grill (made in the U.S.)
subset of Renaissance Cooking Systems,” Cunningham says. “During the initial development process, with suggestions from several dealers, we realized that designing a grill that offered premium features at an affordable price needed to be a priority. So when we developed this product, we wanted to give customers the most value possible, especially when compared to other premium grills in the marketplace. As a result, the American Renaissance Grill line has been well-received by both dealers and consumers.” Cunningham notes that having a diverse business has helped CGProducts adapt to the ever-changing market during changes brought on by COVID-19. “In the past 18 months, the world has faced life-changing issues,” Cunningham says. For example, he explains how many manufacturers today are quoting six months or more for grill delivery times during a widespread shipping crisis. Last year, Cunningham had the foresight to invest heavily in acquiring much more inventory, which necessitated more warehouse space—almost 12,000 additional square feet in 2021. “Pretty much all grill manufacturers are facing some serious supply chain issues. We continue to invest a ton of money in inventory, placing our orders with all of our suppliers, well in advance of the seasons. CGProducts does not expect the demand for outdoor living products to slow down anytime soon, so it wil l continue to prioritize investing in inventory and manufacturing. Cunningham notes how tragic the pandemic has been in many ways. Still, he is grateful for the opportunities CGProducts has had to step up to the challenge and make necessary changes to thrive in a difficult time. He credits his family’s faith in God for the company’s success and the values the Cunningham family has embedded into their company’s culture. “We’re learning how to adjust and adapt,” Cunningham says. “By the grace of God, it just keeps growing. My wife, Robben, and I are blessed to have an incredible staff of hard-working, dedicated folks that make this company run.”
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INSIGHT
PHIFER
POWERFULPIPELINE Phifer’s potent supply of exciting new products proves promising for the outdoor fabrics maker. BY LARRY THOMAS
WHILE UNPRECEDENTED BACKLOGS
and mind-numbing supply chain headaches have caused many furniture manufacturers and suppliers to cut back on product introductions, outdoor fabric producer Phifer has taken a markedly different approach. The company, founded in 1952 as a weaver of aluminum insect screening, hasn’t taken its foot off the product development gas pedal and, if anything, is mashing the accelerator with more force than normal. “We’re still aggressive with developing new lines and new looks,” says Hugo Benitez, national sales manager for design fabrics. “Our customers (primarily outdoor furniture manufacturers) are asking for different looks and different products so they can diversify their own product lines.” That has kept the company’s product development teams busy throughout the pandemic —even though travel restrictions and Zoom meetings have become commonplace. “They’ve done a great job under very difficul t circumstances,” Benitez says. As a result, 2022 will see one of the most significant product launches in years with the introduction of a lineup of PVC fabrics for cushions. The new line, which features a proprietary technology giving the fabric a softer hand than PVC fabrics used for sling furniture, will be produced domestically and kept instock. Benitez said that should eliminate the long lead times that have plagued the cushion fabric marketplace, in particular. “We’ve done very well in the past year keeping our customers supplied with inventory for the sling market, with no back ordering for our in-stock line and meeting promised lead times for custom fabrics,” he says. So the company will be taking the same
TOP LEFT: Phifertex fabrics from the 2021-2022 Trend Collection Playzone TOP RIGHT: Phifertex Resort Collection – Straw Mat Melon BOTTOM: Phifertex Plus Metallica Lagoon
approach for the new cushion fabric line, with an eye on gaining market share for its cushion products. When Benitez joined Phifer 35 years ago, he notes that PVC was the dominant fabric used in cushions. But over time, acrylic and other filaments have taken over and PVC has been pushed aside. However, he predicts that the company’s new technology, which gives the product a softer hand, will allow PVC to take back market share from acrylics. Benitez says development of the technology began well before the pandemic, but the timing of the launch could provide greater
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than expected benefits, given the current supply chain issues and long lead times in the industry. “Business has been strong across the board. It’s crazy,” he says. “But we expect demand to be strong again in 2022. As things have become more expensive because of raw materials increases, we thought we might see some pullback, but everything has been very strong, even with the price increases we’ve had to implement.” He notes that customers are saying the so-called cocoon effect is still very much in play, even though travel restrictions have continued on page 96
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LAST WORD
RSF FIREPLACES
CLEANFIRE With top performance and better efficiencies, wood-burning fireplaces give homeowners more options. BY KIMBERLY RODGERS
IT’S OFTEN SAID TIMING IS EVERYTHING.
Indeed, when the pandemic first began almost two years ago, families all over the world isolated together to work, attend virtual school, and entertain themselves from the safety and comfort of their own homes. This gave people the time and opportunity to identify and undertake all types of home remodeling projects, including upgrading their existing fireplaces or adding a new one. In Summer 2020, RSF Fireplaces, a division of Industrial Chimney Company (Saint-Jérôme, Québec) hit the market with two new certified wood-burning fireplace models: the Pearl 3600 and the Focus 3600. Since their introduction, the reception and orders for both products have been phenomenal, says Dan Bonar, vice president of residential products. “We have seen nothing but overwhelming success and demand for each.” While Bonar notes this buying frenzy and need for residential hearth
products is the case for every RSF real wood fireplace and, no doubt, for all appliances across many types of manufacturers, he adds, “It just happened that these two units were introduced at a very opportune time.” For those homeowners who desire an authentic fireplace experience, RSF stands apart in the industry by engineering, designing, and manufacturing a variety of beautiful wood-burning fireplaces along with outstanding performance. In fact, the company provides some of the
TOP: Opel 2 Plus BOTTOM: Pearl 3600
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cleanest and most efficient wood-burning units available today. Since one of ICC’s primary businesses is designing custom chimney systems, RSF distinguishes itself from other wood-burning brands through its deep knowledge and understanding of draft dynamics. The chimney is the engine that drives a fireplace or stove and where the design process needs to start, Bonar explains. “All of our units are designed from scratch to draft and perform well in almost any situation.” Combining its in-depth knowledge of draft dynamics with the company’s own innovative technologies enables RSF to offer some of the cleanest wood-burning fireplaces available in North America. All RSF units are built-in, and some models incorporate the home’s ducts and fans to effectively move heat from the fireplace to other rooms using a thermostat. An RSF fireplace can heat up to 3,000 square feet, including heating the basement with a fireplaceinstalled in the living room. The built-in advantage of an RSF fireplace combined with the company’s own innovative technologies further enhances the hearth’s performance. For example, RSF’s exclusive Smart BurnRate (SBR) air control system is a heat-activated (non-catalytic) system that balances airflow to optimize combustion and the fireplace’s burn rate.
The user controls the length of the burn time—less wood for a short burn or more wood for longer burns. As the fireplace heats up, SBR restricts air flow without user input or electricity. This allows the fire to remain in the sweet spot—one that is beautiful to watch but also incredibly efficient and clean-burning. RSF is not tied down to one system. Catalytic, noncatalytic, or SBR technology is used to optimize the performance of each unit. This includes the king of the company’s product lineup: the Opel Plus, a large catalytic model. The Opel offers everything, including a big view (3.6-cubic-foot firebox), enough heat for 3,000 square feet, the biggest forced air option in the industry, and extremely low emissions at 0.7 grams per hour. Since its establishment in 1991 by co-founders Doug Singer, Ray Bonar, and Andre Bibaud, Industrial Chimney Company has developed a reputation for building and maintaining solid relationships with its customers. Still very active in the business today, the partners have forged this mindset throughout all the company’s divisions, which also include Renaissance Fireplaces, ICC Residential Chimney, and ICC Industrial Chimney. Currently, ICC has 1,200 dealers selling chimney products, 500 RSF dealers, and 300 Renaissance Fireplace dealers that cover all of the U.S. states and Canadian provinces. While RSF has always been on the forefront of bringing innovative tech nologies in wood-burning appliances to the industry, Bonar says it’s a difficult
time to advance newer innovations. Potential significant changes in regard to U.S Environmental Protection Agency (EPA) testing methods makes it impossible to develop new technology when, he adds, “We don’t know what target we are aiming for, or what tools we can use to hit a target.” He is hopeful progress will be made as the Hearth, Patio & Barbecue Association (HPBA) has had discussions w ith the EPA on some changes. In addition, the Northeast States for Coordinated Air Use Management (NESCAUM) has developed its own test method in hopes it will become the new standard. “We will always continue to innovate, but we need to know where the boundaries are first.” Nonetheless, RSF continues to work on new products, including one that is particularly interesting in the lab at the moment, Bonar says. The company is deciding on when to introduce its latest offering as starting production on any new product will push back existing orders. It’s safe to say, he notes, that attendees will see the new product at the March 2022 HPBExpo in Atlanta. “It’s a bit of a departure from anything we have done before and very exciting.” RSF has been reasonably successful in navigating the ongoing supply chain issues, Bonar notes. Although the company is experiencing some shortages on necessary parts, the company’s purchasing team has been exceptional in sourcing materials. However, two issues—labor and material costs—have become even more critical to the
production line. “We have had to implement a temporary surcharge to help with increased material costs and have increased wages to help with the manpower shortage.” He adds, “The high volume of orders and limited labor has generated extended lead times.” Bonar remains cautiously optimistic about the future of wood-burning residential fireplaces. Many people across North America prefer the coziness, warmth, and ambiance a real fireplace experience provides. Moreover, many homeowners also rely on wood-burning appliances for supplemental heat or, as a backup heat and cooking source in case of power outages. This is especially true for people living in rural areas. Furthermore, with the price of residential home heating oil increasing to an all-time high, using wood can be more economical for many homeowners with an abundant supply across many species. The segment’s future will depend on future legislation and standards with some individuals and government agencies clearly intent on dismantling the woodburning industry completely, Bonar comments. “These entities fail to recognize that wood products are renewable and make up an important part of the energy choice for citizens, particularly in an energy crisis.” He believes that consumers will continue to enjoy having the option to he at with and burn wood. “I think for that reason, despite the current threats, wood-burning appliances will continue to be a part of people’s energy choices in the future.”
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www.amantii.com
ELECTRIC FIR REPLACES Circle Reader Service No. 61
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1.877.850.9458
WHAT’S NEW Cibolo Collection
6 Hot Products To Sell Now
The Cibolo collection from OW Lee offers the relaxed summer comfort of an Adirondack chair, with the iconic turn-of-the-century sophistication inspired by Gustav Stickley. A Modern-Americana design with a distinctly rustic appeal, the Cibolo collection is available in lounge chair, love seat, sofa, side table, and occasional table, and it features plush comfort cushions and the Sytex seating system. Unique to this collection, Cibolo also features an 18” round stool/ottoman and 36” round ottoman. Contact: (800) 776-9533 or www.owlee.com. Circle Reader Service No. 101
Tempotest USA DelRay Square Introducing the newest sizes of the DelRay Square 42 and 46 series, with a brand-new universal burner that gives consumers a more flexible fireplace they can redesign anytime! Montigo has developed a high efficiency, mobile home compatible fireplace that is ready to customize with stunning log sets, contemporary scenes, and seven decorative liners. Additional features include heat distribution systems, propane conversion kits, halogen downlighting, trim kits, and the ability to finish with a combustible facing material. Contact: (800) 378-3115 or sales@montigo.com or www.montigo.com.
In addition to one of the most extensive and stylish collections of woven solution-dyed fabrics in the world, Para Tempotest also offers digitally printed outdoor PET fabrics. These bright and vibrant prints are offered in four base cloths: canvas, shantung slub, basketweave, and a base that passes FR standards including NFPA 701 and IMO standards. These are printed to order and can be colored to suit your customers’ needs for a modest 40-yard minimum! Contact: (972) 512-3534 or www.tempotestusa.com. Circle Reader Service No. 105
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Hearthrite Vent-Free Stove The new Hearthrite stove is in stock and ready to ship. Featuring a dual burner with five-piece ceramic fiber logs as well as a decorative arch screen, the Hearthrite stove is perfect for the budget-minded customer. Add even more value with the optional blower or remote control. Contact your sales representative today. Contact: (800) 851-3153, www.whitemountainhearth.com, or www.americanhearth.com. Circle Reader Service No. 103
Ready-to-Finish Outdoor Fireplaces Be the visionary for your outdoor living area! Readyto-Finish linear fireplace enclosures are made from HardieBacker cement boarding and G90 marinegrade galvanized steel framing. These are designed to be finished on-site to match your landscaping, hardscaping, or exterior design with stone or other non-combustible materials. Have a unique vision for your design? Contact sales@outdoorrooms.com for more information on custom capabilities. Many standard sizes available in both single-sided and seethrough styles. Contact: (866) 303-4028 or www.outdoorrooms.com.
Countertop Table The new Countertop Table from Danver Outdoor Kitchens presents a versatile solution for any space. Designed by architect, designer, and Danver Creative Director Daniel Germani, the Table is equipped with under-table storage and optional, hidden induction cooking capabilities. This latest release can function as a kitchen island and/or workspace in outdoor kitchen areas. The induction, produced by InvisaCook, provides a cooking solution for small spaces or where a grill may not be practical. Contact: (203) 935-8357 or www.danver.com.
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New Polymer & Powdercoat Colors
New Cushion & Sling Fabrics
New 2022 Products
NEW for 2022!
Propane Patio Heater Perfect for free-standing or under a dining, balcony or bar table!
Visit www.TelescopeCasual.com to see more of what 's new for 2022! Circle Reader Service No. 63
PRODUCTS Trex Outdoor Kitchens Newport Cabinet Door Style
The Newport Cabinet Door Style by Trex Outdoor Kitchens offers the look and feel of an indoor kitchen with durability for the outdoors. Designed to pair seamlessly with any aesthetic or lifestyle, the Newport door style features two stiles and rails with a center stile that empowers homeowners and design professionals to create an outdoor oasis rooted in functionality and timeless design. Contact: (203) 935-8357 or www.danver.com.
Sport Pit The HPC Sport Pit Series is a dream for campers, tailgaters, and backyard hangers. With a lid that spins on with the twist of a wrist, keeping the glass media in place and providing a handle for easy transport, it’s the fire pit for anyone on the go. There is a quick LP Tank hookup that allows for easy setup and teardown, so you never miss a moment. Contact: (877) 585-9800 or www.hpcfire.com.
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Andover Collection
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Transform any patio with the casual luxury of Tropitone Andover. Its soft lines and graceful curves create a soothing silhouette that invites relaxation. The collection features front armrests with a gently arched waterfall curve and sculpted rear legs that join the armrests midway to create a continuous flow. Andover features cushion, sling, and padded sling seating that can be customized with a wide selection of fabrics and finishes. Contact: (949) 951-2010 or www.tropitone.com.
New Forest Electric 48” The New Forest Electric 48” takes flame technology to the next level. The LED flame visuals offer deep, realistic fires and spread throughout the reflective liner, utilizing every angle. The signature logs are crafted from high-quality materials that perfectly fit together to capture every detail you would expect to see when walking in the New Forest, England. Distributed across North America by Miles Industries Ltd. To experience the New Forest’s next-level electric flame technology, visit a local authorized dealer to learn more. Contact: (800) 468-2567 or www.britishfires.ca.
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Stellar by Heat & Glo Enlight Collection Luxury Fireplaces
Origins Solid Surface Acrylic Table Top Selection
Don’t just push the limits—redefine them in a showcase experience that indulges the senses. The Enlight Collection transforms modern luxury fireplace design with big, bold flames and unique luxury features in the only UL factory-certified luxury fireplace. Put your personal style on display with six stunning configurations in many lengths and heights that are easy to specify and install. These innovative designs mesh seamlessly with a variety of home types and décor themes. Pictured: Stellar Enlight Collection Single-Sided luxury gas fireplace in a clean finish with driftwood logs, crystal media, mirrored back panels and LED lighting. Contact: (888) 427-3973 or www.heatnglo.com.
Made entirely in the USA, Telescope Casual’s beautiful all-onepiece Origins Avonite Solid Surface Acrylic Table Top is supported by a durable powder-coated aluminum frame. Constructed with no seams to collect dirt or grime, the nonporous, heat resistant Solid Surface Acrylic is 68% denser compared to the already high-density Marine Grade Polymer and over 4x stiffer! Available in the patterns on accessory, dining, balcony, and bar height tables and fire tables. Contact: (518) 642-1100 or www.telescopecasual.com. Circle Reader Service No. 112
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COLLECTION
Gi29 GAS INSERT
It’s time to re-imagine inserts Elevate realism, elevate design, elevate expectations with the Atmosphere Collection from Regency®.
INFUSION BURNER FEATURING OUR LATEST TECHNOLOGY Gas inserts unlike anything you’ve seen before with the new Regency ® Infusion Burner: Burner raised & infused into the logs Beautiful handcrafted realistic log sets True 3-dimensional depth & natural, wrapping flames Experience the most realistic flame package available.
Learn more about Atmosphere Collection at:
regency-fire.com/atmosphere
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PRODUCTS Big Green Egg Cast Iron Grill Press The NEW Big Green Egg Cast Iron Grill Press creates perfect “smash” burgers with crispy edges and a juicy center, and prevents curling when cooking bacon or ham. A true multipurpose tool, the Grill Press will also help you achieve those perfect sear marks when grilling steaks and seafood, and it is a great tool for creating paninis and other pressed sandwiches. The cool-grip spiral handle provides a safe, comfortable grip. Contact: (770) 938-9394 or www.biggreenegg.com.
Bellingham 38 Introducing the Bellingham 38, which finishes out the series as the smallest Bellingham. The landscape view will pull your customer’s room together, even with a TV above the fireplace. Features the same great options as the Bellingham 44 & 52—including, but not limited to, heat distribution, power vent system, and two different media options— traditional and birch log set, and, not to forget, the Kozy Heat flame we all know and love. Contact: (800) 253-4904 or www.kozyheat.com.
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Single Slide-in Pro Side Burner with Cover
Cimarron Timbers Cimarron Timbers incorporates Hargrove’s Radiant Heat Technology into a vent-free set. Now, instead of heat rolling out the top opening of the fireplace, it is reflected off the logs and felt in the room immediately. Cimarron Timbers is available in millivolt, variable flame, and electronic ignition in 24” and 30” sizes. Contact: (800) 725-4166 or www.hargrovegaslogs.com.
Bring the power and versatility of the indoor kitchen to the outdoors with the super powerful Bull Single Slide-in Pro Side Burner. Perfect for boiling stocks, heating sauces, or sautéing foods that require more controlled temperature than your grill, this side burner offers the convenience of range top cooking and comes with a removable ring used to stabilize traditional rounded Woks. Contact: (800) 521-2855 or www.bullbbq.com.
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Born in Texas, Made in America Renaissance Cooking Systems’ newest line of made-in-America products is just what your customers want in their backyard. This lineup, along with RCS doors/drawers, sinks and refrigeration options, offer your customers high-quality products they can enjoy for a lifetime. Contact: (800) 833-5998 or www.rcsgasgrills.com.
White Cove 72” Gas Fire Pit Table The White Cove 72” Linear table is the perfect addition to any outdoor space. The natural appearance of the white Supercast concrete lets the focus be on the stunning Crystal Fire Plus burner. The organic nature of the concrete is unique to each fire pit. Color variations and casual pitting are common attributes to the fire pit. The Outdoor GreatRoom Company has many products in stock and ready for delivery. Contact: sales@outdoorrooms.com or (866) 303-4028 or www.outdoorrooms.com.
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PRODUCTS Montigo Tornado This exciting new product uses a unique air vortex torch-style burner to create a stunning 3foot spiraling column of flame. Ideal for creating a show-stopping centerpiece in any room, the Tornado commercial fireplace system is a highly customizable unit that can be placed almost anywhere. Dealer inquiries welcome. Contact: (800) 378-3115 or sales@montigo.com or www.montigo.com.
New Forest Electric 63” The New Forest’s rear glass perfectly mimics every detail of the fire bed to create a stunning visual appearance. Choose between three log and glass effects to match your style. The Air Curtain Technology heater system is thermostatically controlled using the remote handset and displays the setting on the LCD screen. Choose a temperature between 63° and 81°F and the fire will do the work to heat the room up effectively. Contact: (800) 468-2567 or www.britishfires.ca.
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Afterglow Phifer introduces its Afterglow collection of designed fabrics. Unwind with Afterglow, as shades of Moroccan sand blend with burnt oranges and muted yellows to transport us to the heartwarming moments of life. Be inspired in the moment that comes after the blaze has died down. Made from reclaimed fibers, GeoBella fabrics boast the plush texture and comfort of indoor furniture along with the stability, strength, and durability needed for outdoor cushion applications. Woven from durable, vinyl-coated polyester yarns, Phifertex Resort fabrics are UV and fade resistant to ensure long-lasting, vibrant color. Built-in Microban antimicrobial protection provides an added level of defense against bacteria, mold, and mildew. Contact: (800) 221-5497 or www.phifer.com.
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Nexus 72 Patioflame Table Bring ambiance and coziness to your favorite outdoor spaces with the Nexus 72-Inch Rectangular Patioflame Table. Also available in the Nexus 36-Inch Half Sphere Patioflame Table and the Nexus 56 Patioflame Table. Contact: (866) 820-8686 or www.napoleon.com.
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The Cannes Collection The Cannes Collection by RST Brands is a timeless set that provides unmatched quality and craftsmanship. It features artisanal two-toned, handwoven wicker specially designed for the outdoors. It also offers comfort with deep seating, sloped arms, multi-layered fast-drying foam cushions, and accent pillows to match. Available in 10 Sunbrella fabric colors and multiple seating configurations, Cannes’ versatility makes it an outstanding collection for maximum comfort with long-term durability. Contact: (714) 585-4787 or www.rstbrands.com.
Kensington The Kensington collection is the perfect balance of modern appeal with neo-classical elements popular in Victorian England. Inspired by the West London Borough, home to Kensington Palace, this collection offers remarkable comfort and exquisite design. Kensington is a full-line collection offering dining, bar, traditional deep seating, chaise lounge, and features plush comfort cushions and a Sytex seating system. Contact: (800) 776-9533 or www.owlee.com.
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PRODUCTS Estate Grill New Propane Patio Heater
The American Made Grills Estate Grill is a luxury gas grill series that is designed and built entirely in the USA. The Estate comes fully loaded with Red Brass Burners, Rotisserie Kit, Drop-In Infrared Sear Burner, Smoker Box, and Grill Cover. The built-in model allows you to craft the perfect outdoor environment, building it into a custom outdoor kitchen island. Available in 30”, 36”, 42”, Built-In or Cart Models. Featuring the Gold Standard Lifetime Warranty. Contact: (800) 966-8126 or www.americanmadegrills.com.
New for 2022, Telescope Casual’s Propane Patio Heater is the perfect outdoor dining solution. Convenient Electronic Ignition, fueled by a standard 20-pound propane tank (not included), the burner is 46,000 BTU. This item can be used as a free-standing product or under several dining, balcony, and bar height tables. Only from Telescope Casual! Contact: (518) 642-1100 or www.telescopecasual.com. Circle Reader Service No. 128
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CROSSFIRE Burner: Octagonal The Warming Trends CROSSFIRE Brass Burner utilizes cutting-edge jet technology to produce a taller, brighter, more natural flame—all while consuming less gas. Compatible with either circular or square openings, these octagonal burners are available to fit interior dimensions from 18” to 42” and come in a wide range of BTUs for either natural gas or liquid propane. Custom options are also available. Contact: (303) 346-2224 or www.warming-trends.com.
Fire Magic is improving its popular Magic View window feature for 2022. The new larger Magic View window, an option on all Echelon and selected Aurora model grills, offers a taller more expansive opening – up to 50% larger, making it even easier to view food as it cooks. Contact: (800) 332-3973 or www.firemagicgrills.com.
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Madrona Traditional (Square Front in Black Cast Iron)
Cast Stone Tables
Fire Magic New Larger Magic View Window
Available in arched and square styles, the traditional Madrona projects warmth and ambiance in any living space. In addition to the clean lines and cast-iron craftsmanship, this functional unit provides energy efficient, radiant heating throughout your home. Contact: (800) 468-2567 or www.valorfireplaces.com.
The Summer Classics Cast Stone Collection brings stunning sculptural style to outdoor and indoor rooms. Crafted from cast stone in a Natural Stone finish, the collection offers generous surface space, and the neutral tone makes them easy to mix with a wide array of styles. The tables’ bases feature linear striations, giving them a highly tactile and visually captivating appearance. The tabletops have a smooth finish that’s unaffected by natural elements, assuring long-lasting enjoyment and good looks. Contact: (888) 868-4267 or www.summerclassics.com.
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PRODUCTS Kodiak Timbers Double Stack The Kodiak Timbers is a large-style log set that utilizes the Double Stack burner system. The Ceramic Fiber logs allow the set to glow unlike any other large set. It consists of ceramic fiber logs and is available in 21, 24, 30, or 36-inch sizes. Contact: (800) 725-4166 or www.hargrovegaslogs.com.
Le Griddle – Tasty Cooking The greatest innovation in outdoor grilling since the invention of the BBQ. Your customers will love to complete their outdoor kitchen with the most versatile griddle ever made and share new, exciting cooking experiences with family and friends. Perfect for any meal, cook mouth-watering dinners, lunches and even breakfast. Come see Le Griddle at the HPBExpo March 3-5 at Booth #2150. Le Griddle is currently adding more dealers across the U.S. Contact: (800) 833-5998 or www.legriddleus.com.
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Playzone New in Phifer’s line of 2022 Fall Fabrics Collections is Playzone. Reconnect with tones that spark joy inspired by nostalgic or sensorial experiences of the past. Playzone features textural hues that are soft and kind, but optimistic and invigorating. They are also easy on the eyes and full of vibrancy. Made from reclaimed fibers, GeoBella fabrics boast the plush texture and comfort of indoor furniture along with the stability, strength, and durability needed for outdoor cushion applications. Woven from durable, vinyl-coated polyester yarns, Phifertex Resort fabrics are UV and fade resistant to ensure long-lasting, vibrant color. Built-in Microban antimicrobial protection provides an added level of defense against bacteria, mold, and mildew. Contact: (800) 221-5497 or www.phifer.com.
It’s more than a fireplace. Meet the NetZero Waterplace, fueled by one of our most plentiful, safe, and renewable resources—pure, simple water. With color-changing LED lights, logs, media, and liners, let NetZero Fire help you show customers how to reinvent their fire with H2Ohhh. Go-anywhere ventless designs with minimal or zero clearance give you the freedom to introduce fire into rooms where traditional fireplaces dare to tread. No gas lines required. Contact: www.netzerofire.com.
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Experience the NetZero Waterplace
Atmosphere Gi29 Gas Insert Introducing Regency’s newest gas insert, the Atmosphere Gi29, featuring its revolutionary Infusion Burner Technology. A refined firebox provides an extra-large viewing area while allowing the Gi29 to fit into more spaces. The all-new Infusion Burner Technology delivers an unparalleled realistic log and flame picture. With a burner embedded into the log set, the infusion burner allows the flames to wrap elegantly around the logs to create an unmatched realistic look. Contact: (800) 442-7432 or www.regency-fire.com.
Memphis Stone Islands Offer Turnkey Outdoor Kitchen Solutions A beautiful custom outdoor kitchen is as easy as 1-2-3 with a premier Memphis pellet grill, coordinating stainless steel doors and drawers, and one of the stunning new stone islands. Available in three sizes and three stone and granite finishes, the islands are easy to assemble and uniquely designed to fit the patented IntelliBurn grills that smoke, sear, roast, and bake with the most efficient and clean burn available in wood fire cooking today. Contact: (888) 883-2260 or www.memphisgrills.com.
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PRODUCTS Big Green Egg Folding Beer Can Chicken Roaster Vertical roasting produces tender, fallingoff-the-bone chicken that is unbelievably moist on the inside and perfectly crispy on the outside. When beer-can roasting, the chicken cooks vertically, which allows juices to collect in a drip pan under the rack for making a delicious pan gravy this will become your go-to technique for roasting a whole chicken. Use with a can of your favorite fruit juice, soda, or beer for the most flavorful poultry you’ve ever tasted. Contact: (770) 938-9394 or www.biggreenegg.com.
Ortal Island 70 Introducing the Ortal Island 70, Stand-Alone Fireplace. A smaller version (26”) of our bestselling, Island 130, this new fireplace is visible from all four sides, making it a great centerpiece for any room! Available with or without decorative hood and base options, it allows total design flexibility. Learn more at HPBExpo, Booth #135! Contact: (844) ORTAL-FIRE or www.ortalheat.com.
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Universal Paver Kits Warming Trends Universal Paver Kits are easy to install and are designed to work with a variety of paver company block kits including Techo-Bloc, Belgard, Keystone and many others. Just match the UPK kit to the interior dimensions of your fire pit and Warming Trends will include everything you need to complete or convert the paver fire feature project. Options available for circular, square, and rectangular openings. Contact: (303) 346-2224 or www.warming-trends.com. Circle Reader Service No. 139
AirDeco I The next generation of authentic Ecofan stove fans is here! The AirDeco series features an award-winning, patent-pending design that offers superior performance, silent operation, and lower start temperatures. The 8203 AirDeco I helps to spread warmth throughout your home with a tested and proven airflow of 160 CFM and complements contemporary stove designs with cooler surfaces. Proudly designed and manufactured in Canada and comes complete with a 4-year warranty. Contact: (800) 567-3556 or www.caframo.com. Circle Reader Service No. 140
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PRODUCTS MOKS MOKS is a complete, ready-to-assemble outdoor kitchen that allows consumers to choose from various design layouts in one of six colors—grill and appliances included. With innovative interlocking channels, MOKS takes 60 minutes or less to assemble, using only a screwdriver and as few as two people. The new Coyote Flat Top Grill brings the capabilities of your indoor cooking appliance outside. Teppanyaki-style grilling is a versatile way of cooking, perfect for preparing breakfast, lunch, and dinner. Contact: (855) 520-1559 or www.coyoteoutdoor.com.
Modular Fire Box with Base Options The Modular 600 & 700 series is a freestanding stove that sits on a base and can be used in different combinations. Beautifully crafted by Spartherm in Germany from the finest steel, these units offer a heating solution with style. The Modular firebox can be placed in different locations on the bench or used with nobench at all. The bench also functions as wood storage underneath. Special features include four bench options, an air control adjustment, a large full-size firebox that fits a log size up to 18” and a built-in outside air connection option. Enjoy the compact and contemporary style, simplicity, and high heating power. Contact: (914) 764-5679 or www.wittus.com.
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Double Trash/Recycling Drawer in Stainless Steel The Bull Double Trash/Recycle Drawer offers a stylish solution to separate your general waste from your recyclable material. Constructed of 304 Stainless Steel, the Bull Double Trash/Recycle Drawer comes with two, 32-quart cans and features a set of heavy-duty slide rails that have a soft closing feature. The Bull Double Trash/Recycle Drawer is a perfect addition to any Outdoor Kitchen and matches the rest of Bull’s award-winning grill and Outdoor Kitchen equipment. Contact: (800) 521-2855 or www.bullbbq.com.
Madrid Windward’s Madrid collection features sleek bold lines that add distinctive contemporary coastal elegance to any outdoor space. Sculpted powder-coated aluminum frames and beautiful weather-resistant sling fabrics bring handcrafted made-in-the-USA modern luxury to any home. Contact: (941) 359-0890 or www.windwarddesigngroup.com.
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New Jayne Collection by Gensun
McCalloway TV stand with 42” Electric Fireplace
Gensun’s new Jayne collection is a 2021 ICFA Design Excellence Winner. The Jayne collection captures the relaxation of outdoor living with its enveloping softness and unique use of materials. Jayne’s seamlessly integrated straps surround you as you sink into its cloud-like cushions, and the GEN-Teak-finished aluminum arms give the warm look of wood without the maintenance. With its gracefully curved silhouette, modern detailing, and striking stance, Jayne is an inviting addition to any outdoor space. Contact: (866) 964-4468 or www.gensuncasual.com.
Twin Star Home McCalloway TV stand with a ClassicFlame CoolGlow 2-in-1 electric fireplace and fan with 3D flame effect (42MMP646-PW72). Keep warm in cooler months with the infrared quartz heater and cool when it is hot out with an oscillating fan. TV console holds most flatscreen TVs up to 80” (90 pounds) while the USB charging station built into the media bay keeps two devices charged. Contact: (561) 330-3201 or www.twinstarhome.com.
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ADVERTORIAL
FIREINSPIRED
AS A LEADING MANUFACTURER OF GAS FIRE AND fire-and-water features for residential and commercial applications, HPC Fire Inspired™ has prospered by focusing on technology and safety in product development. HPC Fire Inspired™ maintains that considerable momentum through consistent investment in research and design, relying on an engineering team that supports innovation through better (and safer) technology. HPC’s dedicated R&D team puts each design through rigorous testing to ensure quality appliances that are not only safe and reliable, but stand the test of time. “Fire features are our area of expertise, and our team strives to ensure customer satisfaction,” says Sean Steimle, CEO of HPC Fire Inspired.™ “What truly sets HPC’s fire designs apart from other brands is the cutting-edge technology that elevates the customer experience.” HPC’s Electronic Ignition (EI) with integrated Bluetooth technology is largely considered to be the company’s flagship product. All of HPC’s modules are CSA Certified and factory tested for reliability, and the EI series comes fully assembled and ready to install. “This technology is a true game-changer and Sean allows customers many benefits such as the ability to Steimle control the level of the fire and the length of time the fire burns using the timer feature,” Steimle says. “Tracking overall usage with the official burn time clock is also a great feature, and it displays how many hours each unit has operated. This modern convenience allows consumers to maintain their fire features. After installing one of our EI High/Low models, accessing these amenities are as easy as downloading the HPC Fire App from Google Play or the App Store.” Dealers who are already fans of the EI have come to embrace HPC’s expansion into the realm of pizza ovens with the acquisition of Forno de Pizza. The HPC Forno de Pizza philosophy is that wood-fired ovens are like architecture: They must be beautiful, functional, and made to last. So far, the product has proved popular. Steimle confirms that HPC is looking to introduce new technology and accessories in 2022 to continue to build on HPC’s outdoor dining category.
Back in the high-tech category, Augmented Reality (AR) Technology has revolutionized the consumer experience. “HPC knew that AR could elevate customer engagement, but the number of increased downloads has surpassed predictions,” Steimle says. “This technology allows dealers to engage with customers virtually when in-person interaction is not an option. The HPC Fire AR App allows consumers to select various design options. Next, the consumer scans the installation area, enabling the HPC design to be placed in the selected space. The AR App is easily operated and allows designs to be manipulated, making changes to aesthetics and specs. In addition, changing the orientation of the appliance is an added feature, allowing visuals of the HPC design from every angle.” HPC’s legacy of technological innovation spans more than a decade, starting in 2010 when the company became the first to offer Electronic Ignition for the HPC fire feature. Far 79
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from “technology for technology’s sake,” the innovations listed below are a testament to the company’s focus on innovation that improves the customer experience. It’s the kind of innovation that sparks enthusiasm among dealers and customers alike. 2010: The first to offer Electronic Ignition for the HPC fire feature 2010: The first to be certified to the new CSA outdoor decorative flame standards 2011: The first to offer batteryoperated push-button ignition—no power, no problem 2012: The patented Penta™ burner —less gas, more flame 2013: Fire & Water—winner of two Vesta Awards and the first to combine fire and water in a feature 2016: First to launch integrated Bluetooth smart app controls 2019: HPC launches 3D installation instructions and smart app 2020: Outdoor Dining—acquires Pizza Oven 2021: Introduces SST Torpedo™ Burner series, providing the tallest flame in the industry with no sacrifice to safety 2021: HPC’s Augmented Reality App—the specialized Augmented Reality App allows patrons to choose their designs and see them in their space, simplifying the planning stages
PRODUCTS Freestyle 365 All-in-1 The All-in-1 is the perfect accessory for a charcoal kettle grill. The North American made 304 stainless steel ring allows the conversion of a kettle into a smoker, pizza oven, asado, bread or tandoori oven. This 2019 Vesta Award-winning accessory, which even supports rotisseries, will make you discover wood oven restaurant-type pizzas in the comfort of your home. Portable, it’s also easy to bring with you when you go camping! Contact: (450) 693-1227, x173 or www.bbq-experts.com/growth.
The Freestyle 365 Gas Barbecue is a compact grill with premium features and unbeatable value. Three stainless steel burners are ignited by the instant JETFIRE ignition system that lights your barbecue with a jet of flame easily and every time. Get the perfect sear over the cast iron porcelainized enamel cooking grids. Also available is the Freestyle 425 with four burners. Contact: (866) 820-8686 or www.napoleon.com.
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Plaza Barrier Glass Fireplace Plaza fireplaces are crafted with design flexibility in mind. By utilizing innovative heat redistribution, a television, artwork, or mantel can be safely installed as close as 8 inches above the fireplace. Bring any finishing material right up to the opening of the fireplace— no need for non-combustible material or special framing. Unobstructed views are possible, thanks to the Plaza’s unique venting configuration, which allows for windows to be installed above the fireplace. The Plaza also utilizes power vent technology, which means greater vent run lengths and the ability to vent down below the fireplace. Become an exclusive showroom today! Contact: info@plazafireplace.com or www.plazafireplace.com. Circle Reader Service No. 149
4-Burner Ultimate Griddle Innovation meets versatility with the Ultimate Griddle by Pit Boss Grills. The Pit Boss Ultimate 4Burner Lift-Off Griddle perfectly blends power, portability, and precision to create a one-of-akind grilling machine that delivers a—Bigger. Hotter. Heavier.—outdoor cooking experience unlike anything on the market today. Fitted with an all-new proprietary non-stick armored ceramic cooking surface, the Ultimate Griddle delivers an unrivaled user-friendly cooking experience. This exclusive surface is a dream to clean, needing just a gentle wipe after use. As an added bonus, the ceramic coating also protects the griddle from scratches and rust, keeping your unit looking better for longer. Backed by a best-in-class two-year warranty, the choice is simple. Contact: (877) 303-3134 or www.pitboss-grills.com. Circle Reader Service No. 150
CD-Series Fixtures The powerful dual-element CD-Series fixtures from Infratech provide concentrated heat for larger-scale applications in high visual impact locations. CD-Series features include minimal clearance requirements, recessed mounting options, inset brackets that create a “floating” effect, and mounting heights between 7-12 feet. These heaters are available in a range of colors to coordinate with your interior or exterior environment. Choose from brushed stainless steel or eight standard color options. All are proudly made in the USA. Contact: (800) 421-9455 or www.infratech-usa.com Circle Reader Service No. 151
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PRODUCTS Pathra 4 Piece Wicker Seating Set
Electric Fireplaces
Pathra by RST Brands is a beautiful open wicker set that complements modern and traditional outdoor settings. It features sturdy, powder-coated aluminum frames, with arms wrapped in resin wicker engineered for the outdoors, paired with high-density, fast-drying foam cushions for comfort and convenience. This lightweight collection requires minimal assembly and is simple to arrange in any outdoor living space. Contact: (714) 585-4787 or www.rstbrands.com.
Kozy Heat has now introduced a line of Electric Fireplaces, the Osseo electric fireplace. The Osseo electrics come in four different sizes. The Osseo linears come in two sizes, the 45 and the 60, with several different media options. The Osseo Inserts come in two sizes, the 29 and the 34. The Osseo inserts have the ability to fit most Chaska screen fronts and work with Kozy Heat’s custom shrouds. Contact: (800) 253-4904 or www.kozyheat.com.
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Fluted Refractory Panels Fluted wall panels are the new trend in all architectural publications. Why not bring them into your showroom? Golden Blount offers a new contemporary fluted refractory panel for the traditional Skyscraper HD4240TV, and side refractory panels in modern linear models LFP9618, LFP7218, & LFP6018. Colors available are charcoal and antique red. Customers will love this sophisticated new offering. Contact: (800) 833-1139 or www.goldenblountinc.com. Circle Reader Service No. 154
Patio Comfort Portable Patio Heater The PC02 Model Patio Heater is designed to provide warmth, comfort, and enjoyment to your outdoor spaces year-round. Completely self-contained and portable, it offers a clean and draft-free circle of heat. Patio Comfort Heaters utilize infrared heat, which heats people and solid objects instead of wasting energy by heating the air. This creates a clean and more efficient heating source. With long-term durability, safety, and performance in mind, all materials are made from commercial-grade aluminum, stainless steel, aluminized steel, or brass. Contact: (949) 474-3070 or www.aeicorporation.com. Circle Reader Service No. 155
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PRODUCTS House of BBQ Experts
Ultimate 5 Gas Logs The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainless-steel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com.
With unrivaled dedication to share the passion of grilling, House of BBQ Experts offers a selection of sauces, rubs and dry marinades, inspired by international BBQ competitions’ participation, each of them exceptional on the grill or as dipping sauces. Adding to these flavors are a collection of reinvented accessories and flavorful fuel types, designed and tested by experts, for everyone to find the pitmaster in themselves! Inquire about their proprietary collection at: (450) 693-1227, x173 or www.bbq-experts.com/growth.
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Square Fire Pit Table This square fire pit table (FP35091-D978-17003) is designed with a natural concrete tile top and a gray base that give it a traditional look. The base holds a 20-pound propane tank (sold separately), and the fire pit comes with fire rocks to finish the setup. When it’s not in use, the fire pit table can be protected with the included weather-resistant cover. Included lid covers the fire pit when not in use. Contact: (561) 330-3201 or www.twinstarhome.com. Circle Reader Service No. 158
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Real Fyre G52 Radiant Vented Burner System The Real Fyre G52 Radiant Burner System features an exclusive stainless steel “booster grid” that acts as a catalyst to increase the intensity of the fire and the glow of the logs. Experience dancing flames and an incredible warmth with this best-selling burner system. Available with a variety of control options. Call (630) 241-0506 or email sales@fandcdistributors.com.
Gemütlichkeit A new brochure from Spartherm shows how its beautiful fireplaces add Gemütlichkeit to customers' homes. The Merriam-Webster dictionary defines this typical German word as “warm cordiality.” As a German-based company, Spartherm views it more as “coziness.” Gemütlichkeit prescribes the feeling of warmth, security, and cocooning in your home around a relaxing fireplace. Check out Spartherm’s fully EPA-tested units and order them now. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162
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MA-Keg The Mont Alpi Keg Center takes a backyard party to a whole new level of fun. This keg has three taps and beautiful white granite surfaces. The unit is the perfect addition to any stainless-steel Mont Alpi grill island or as a stand-alone keg-center, and it can hold up to three slim kegs at one time. With four attached wheels, it makes it easy to move in the right spot. The three-keg fridge allows you to have any beverage your guest might enjoy. Contact: (949) 207-9595 or www.montalpionline.com. Circle Reader Service No. 160
AirDeco II The Ecofan AirDeco II is the larger and higher performing heat powered wood stove fan in the AirDeco series. The 8204 AirDeco II delivers a tested and proven airflow of 190 CFM and is the perfect companion to high-end, contemporary wood stoves. Like its 8203 AirDeco I counterpart, the 8204 AirDeco II is also proudly designed and manufactured in Canada and comes complete with a 4-year warranty. Contact: (800) 567-3556 or www.caframo.com. Circle Reader Service No. 161
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PRODUCTS GV60 Series Gas Control System
The Symmetry XT Bespoke embraces modern design and technology by combining linear proportions with height and a multitude of flame and ember bed lighting options. With an option of a 220-volt connection, the BTU goes up to 10,240 and the output can heat up to 900 square feet. These features include Wi-Fi compatibility to control the fireplace from your smartphone with the use of an app—available on the Google Play Store and the Apple App Store. Contact: (877) 850-9458 or www.amantii.com.
GV60 is a batterypowered electronic remote ignition and control system for gas appliances with pilot burners and ODS systems. When used with thermostatic remote, the GV60 fully modulates between low fire and high fire. Current applications include fireplaces and log sets. The green On-Demand Pilot feature eliminates energy consumption during extended appliance inactivity by automatically extinguishing the pilot. The GV60 System can be used with Maxitrol’s myfire Puck, Symax Handsets, myfire App, and coming soon, voice control. Contact: (248) 356-1400 or www.maxitrol.com.
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Symmetry XT Bespoke
Coyote Pellet Grill
Madrona Modern
The Coyote Pellet Grill has the look, versatility, and superior functionality of a luxury indoor appliance. Design is in the details and this high-end grill, which performs like an indoor oven, includes a state-of-the-art digital touch screen, a unique Versa-Rack for multitiered cooking surfaces, a double walled canopy with gasket, and a spring assist hood. As a bonus, Coyote’s green, Smart drop pellet system has a front-loading hopper that can be used with any flavored pellet. Contact: (855) 520-1559 or www.coyoteoutdoor.com.
Like its predecessor— the Madrona traditional—the Madrona Modern supplies a constant flow of radiant heat and naturally convected warm air. Continuously warming objects in its path, its radiant heat will satisfy your comfort needs while using 25% less overall energy compared to forced air systems. Contact: (800) 468-2567 or valorfireplaces.com/madrona. Circle Reader Service No. 167
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Pit Boss Smokeless Fire Pit
The Castelle Barbados Collection effortlessly brings indoor style to the finest outdoor rooms with its modern cylindrical frame, contoured cast aluminum armrests, and stylish sling fabric back panel that can be customized to coordinate or contrast with the frame finish. Contact: (855) 612-9800 or www.castellefurniture.com.
Experience world-class innovation with the Smokeless Fire Pit by Pit Boss Grills. This outdoor appliance adds the dynamic of wood pellet fuel with a virtually smokeless performance that will provide more quality time with family and friends without having to smell like a campfire. These units produce a lot of heat in a small package as they mix clean, fresh air with unburned gases to result in the most efficient burn on the market. Easy to operate, the firepit only needs a couple inches of wood pellets, fire gel, and flame to have embers in less than five minutes. You can get several hours of burn time out of one 40-pound bag of wood pellets, with the option to also use wood chips or wood chunks. Featuring a large, two-piece base, this unit comes in a heavy duty four-piece construction. Contact: (877) 303-3134 or www.pitboss-grills.com.
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Barbados Collection
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Mombo Gas Log System The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Contact: (888) 295-5647 or www.eiklorflames.com.
Infrared Dynamics Sunpak and Sunglo Patio Heaters Sunpak and Sunglo outdoor infrared patio heaters are produced by Infrared Dynamics, the recognized leader in the outdoor comfort heating industry. Produced with pride in the USA since 1966. With a great lineup of options, you can comfortably and efficiently warm your outdoor areas and extend your outdoor entertainment season for several months. Contact: (888) 317-5255 or www.infradyne.com. Circle Reader Service No. 170
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Claro With a stylish mix of materials, this acrylic outdoor seating comes in counter stools, bar stools, and dining chairs with either black or stainless-steel frames and are strong enough to withstand the outdoor elements. Contact: (888) 868-4267 or www.summerclassics.com. Circle Reader Service No. 171
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PRODUCTS
Regency Classic i3000 Wood Insert Tropitone Ronde delivers a streamlined silhouette that will add sleek design to your patio. Casual elegance is embodied in its curved arms and smoothly sloping legs that glide seamlessly into a gently contoured backrest built for relaxed comfort. This collection features cushion, sling, and padded sling seating options that can be paired together for dining and relaxing. Contact: (949) 951-2010 or www.tropitone.com.
The first of a brand-new line of non-catalytic contemporary wood inserts, the i3000 reimagines performance, design, and usability. Combining everything you love about Regency wood inserts, the i3000 offers an extra-large view of the fire, the flushest faceplates available, and a stunning contemporary design. All of this while still providing the same exceptional heat output, burn times, and efficiencies you have come to expect from Regency with a unit that is easy to use and maintain. Contact: (800) 442-7432 or www.regency-fire.com.
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Ronde Collection
Explore the NetZero Renew The Castelle Saxton Collection mindfully merges bold design and refined elegance. Select from two decorative cast aluminum back and side motifs—Orleans and Xaria— that can be mixed and matched to create a personalized outdoor space with a high-end designer feel. Contact: (855) 612-9800 or www.castellefurniture.com.
NetZero Renew makes a big impact in any home environment—with less impact on the one we all share. Powered by renewable bioethanol, the look is distinctive and modern but with little to no emissions to help customers keep an eye on their carbon footprint. Ultra-premium, sustainable design includes endless options for customization, from beautifully crafted logs, media and liners to full-spectrum LED lighting that changes the mood of a room with just a touch. Contact: www.netzerofire.com.
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Saxton Collection
Wood Burning Kitchen Ranges Cooking made fun with the Domino 6 & 8 Maxi from de Manincor, Italy. Complete with an oven for baking and cooking, a stainless steel cooktop with removable rings that bring the fire right under the pot, and a firebox that heats the oven and the room. Also available in a smaller version, the Domina, which sits on decorative legs and has a beautiful stainless steel backsplash. All models are made with the best materials and come with a choice of side cladding color options. Domino 8 Maxi fire box dimensions: 22” W x 10” H x 10” D. Domino 6 Maxi & Domina firebox dimensions: 15” W x 10” H x 10” D. Contact: (914) 764-5679 or www.wittus.com.
Bring the clean view indoors with the Bentley by Marquis. Now available in four sizes, an expansive glass viewing area and beautiful designer options allow you to customize the look to your own style. Take the chill out of the room with this heater-rated fireplace and bask in some serious warmth. Plus, the Bentley 34 incorporates innovative vented chase technology so that you can design your own chase vent solution to suit your style. Contact: (204) 632-1962 or marquisfireplaces.net.
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Introducing the Bentley
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PRODUCTS Ortal Wilderness Three-Sided Stand Alone New in 2022, Ortal has introduced its Wilderness Firelog Technology to a 25” Three-Sided Stand Alone with an optional decorative base. See the most realistic gas fireplace in person, March 2-5, at HPBExpo, Booth #135! Contact: (844) ORTAL-FIRE or www.ortalheat.com.
Firepits Windward’s firepits enhance the beauty and comfort of any outdoor space. Handcrafted in the USA from durable powder-coated aluminum, marine grade or recycled polymer, and stainless steel hardware. Perfectly sized for any outdoor setting and an inspiring addition to your customers’ backyard paradise. Contact: (941) 359-0890 or www.windwarddesigngroup.com.
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Introducing The Enclave Amazingly versatile, and now available in four sizes, the Enclave 34 by Marquis adapts to suit any room with options for a Corner or a Bay Peninsula. Create a new dimension with your choice of fireplace liner and accessories that range from driftwood logs and contemporary rocks to cannonballs and glass. Plus, with the Enclave’s innovative vented chase technology, you can design your own chase vent solution to suit your style. Contact: (204) 632-1962 or www.marquisfireplaces.net.
Smokin’ Ugly Pizza Oven The Smokin’ Ugly Pizza Oven is easy to assemble and has charcoal and wood heating options. Griddle hotcakes, fry up some eggs, toast a sandwich, or wood fire a delicious homemade pizza! This Pizza Oven Kit is a must have for any Drum Smoker enthusiast! Contact: (800) 828-9254 or www.weberknapp.com. Circle Reader Service No. 179
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MA-957
The W76 wood stove by Sierra Flame is a natural and efficient heating option, making it one of the best options for homeowners wanting style and efficiency. Features an impressive chamber that can hold a large quantity of wood and burn for hours, without compromising on environmental standards. EPA Certified. Non Catalytic. 78% Maximum Efficiency. Contact: (877) 850-9458 or www.amantii.com.
The Mont Alpi 957 5-Burner island gas grill is a prefabricated black stainless steel and black powdercoated steel gas grill with modern white granite-topped side cabinets. It comes with halogen lights in the cooking zone, and the knobs feature on/off colorchanging LED lights. It has 8mm 304 stainless steel rod cooking grates and 304 heavy duty tubular high-efficiency burners. Cook anything from burgers to a turkey on the heavy-duty electric rotisserie kit. The grill can run on natural gas with a small 15 min conversion that anyone can do, and it will not cost you extra money. The grill also has large cabinets to store grill accessories and a propane tank. Makes a great addition to any backyard kitchen. Contact: (949) 207-9595 or www.montalpionline.com.
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W76 Lynwood Wood Stove
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Drum Smoker Spring Hinge
Real Fyre G31 3-Tiered Vented Burner System
This adjustable spring-assisted hinge allows users to keep their hands free when checking on their slow-cooking masterpiece. The multi-position spring adjustment accommodates a variety of lid weights and opens beyond 90 degrees for full access to the smoker. The high quality stainless steel hinge body is built to withstand extreme heat and fits on a variety of drum smokers. Contact: (800) 828-9254 or www.weberknapp.com.
The Real Fyre G31 Three-Tiered Burner System takes burner technology to a new level, providing a high, full-bodied flame while using fewer BTUs than other vented burner systems. Enjoy a larger, more realistic flame while saving money on energy costs. Available with a variety of control options. Contact: (630) 241-0506 or email sales@fandcdistributors.com.
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American Fyre Designs Bluetooth Control
Universal Controls Infratech knows that its customers have different needs when it comes to the controls they choose for their properties. This is why Infratech offers a broad range of custom control options that allow you to enjoy heaters “your way.” The Universal Control works with any Bluetooth/Wi-Fi dimmer or with apps compatible with Alexa, Siri, or the Google Home Assistant. All of these products are Proudly Made in the USA. Contact: (800) 421-9455 or www.infratech-usa.com.
The new American Fyre Designs (AFD) FyreStarter Bluetooth Control System makes it easier than ever to enjoy the beauty and convenience of AFD fire features. Compatible with a variety of AFD fire tables, fire bowls, fire pits and more, the FyreStarter system allows on-off control through a smartphone or manually at the unit. Contact: (800) 332-3973 or www.americanfyredesigns.com. Circle Reader Service No. 185
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Muscle Grill Crafted entirely in the USA from the American Made Grills Hybrid Series, the Muscle Grill is a luxury grill series designed for use with solid fuels like wood, charcoal, and lump charcoal. Available in 36” or 54”, Built-In or Cart Model, featuring the Gold Standard Lifetime Warranty. The Muscle Grill comes fully loaded with a Drop-In Infrared Sear Burner, Rotisserie Kit, Starter and Care Kit, & Cover. Contact: (800) 966-8126 or www.americanmadegrills.com. Circle Reader Service No. 188
Aluminum Fire Pit Bowls These spun aluminum bowls come in a stone and walnut finish. They have been Hydro Dipped for the best finish possible and are hand-inspected to ensure the highest quality as well as coming with the torpedo burner as an option with the biggest flame on the market. These lightweight bowls give the look of concrete and wood, at a fraction of the weight! Contact: (877) 585-9800 or www.hpcfire.com. Circle Reader Service No. 189
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PRODUCTS Stellar by Heat & Glo Luxury Custom Fireplaces
New Mobile Kitchen Islands by Gensun
Ignite the iconic with a luxury custom fireplace in any shape, any size, and any location. Custom styling lets you work outside the bounds of set designs, while superior engineering creates 33% taller flames in ribbon, star, zigzag, spiral, and horizontal presentations. Coordinate your look with driftwood logs, authentic stones, personalized Envision interior panels, and more. The Heat & Glo pros are ready to help from design to delivery. If you can imagine it, Stellar can build it. Pictured: Stellar Lshaped luxury custom gas fireplace with glass media, commercial-grade components and unique technology that enables horizontal flames on the vertical ribbon burner. Contact: (888) 427-3973 or www.heatnglo.com.
Gensun’s new 67” mobile islands are available in a traditional style (Paradise) or a more contemporary style (Modanō). They have heavy duty locking caster wheels and handles on either side for easy movement. They come in a variety of finishes, including scratch resistant embellished finishes for the countertop, and have a lifetime structural warranty. Contact: (866) 964-4468 or www.gensuncasual.com. Circle Reader Service No. 190
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Memphis Wood Fire Grills Introduces IntelliBurn Technology
LFP9618 – 96x18 Linear Fireplace
Memphis redefines wood fire grilling again with the introduction of IntelliBurn Technology, the most efficient and effective burn system available in wood fire grilling today! IntelliBurn’s patented, industry changing technology utilizes secondary combustion to create more heat with less fuel, conserve pellets and extend cooking time. An ergonomically located 7” touch-screen controller, multiple meat probes, pre-programmed grilling routines, Bluetooth Wi-Fi app setup, and interior lights are also featured. Stainlesssteel carts, built-ins, accessories, and doors/drawers available. Contact: (888) 883-2260 or www.memphisgrills.com.
Introducing Golden Blount’s largest open front, linear fireplace! Customers have been conditioned to accept visible metal framing and glass fronts—they don’t have to! No visible metal framing. No affixed glass. You can even terminate HORIZONTALLY with the appropriate power vent fan. Accessory options include fluted panels, fiber driftwood logs, and a reflective back panel to enhance flames. Designers and homeowners will love the unlimited finish options. Contact: (800) 833-1139 or www.goldenblountinc.com. Circle Reader Service No. 194
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E-Flame Air Control System Arte U-50h
The battery powered E Flame Control System is used for fully automatic control of combustion air in wood and solid fuel stoves. It enables appliances to run at peak efficiency. The E Flame Control System is programmable and can operate any appliance, according to OEM specifications with minimal program/install effort by the manufacturer. In addition to automatic operation, the E Flame can operate the appliance manually with the RF handset. Contact: (248) 356-1400 or www.maxitrol.com.
The new brochure from Spartherm for decorative fireplaces can be either downloaded on the homepage (www.sparthermamerica.com) or you can order a printed version. It is available in English and French. The range of decorative fireplaces will be branded in the future as “The Spartherm Collection.” Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162
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I LOVE LAS VEGAS MARKET “I’ve been coming to the Las Vegas Market since its inception. It’s just so nice to see all your favorite vendors in one place. If you think about how many millions of home furnishings vendors there are, they really picked the cream of the crop. It’s a whole buffet of inspiration and wonderful products.” — Jill Abelman, Inside Style, Las Vegas, NV
Business-to-business is still person-to-person, and Las Vegas Market is where partnerships between buyers and sellers are formed and nurtured, all against the backdrop of a world-class West Coast destination. Join us and see why thousands of furniture, gift, and home décor products are only part of the story at Las Vegas Market!
Join us January 23–27, 2022 LasVegasMarket.com | @lasvegasmarket Save the Date: July 24–28, 2022
©2021 International Market Centers, LLC Circle Reader Service No. 93
PRODUCTS Athens
Tempotest StarScreen
For 2022, Treasure Garden is introducing the new Athens base under the Shademaker collection. The Athens is a 108-pound, two-tone cast aluminum market base with wheels, designed for hospitality and high-end residential applications. Fusing design with functionality, Treasure Garden has crafted a market base that has the best of both. The simplistic curves, along with the two-tone colors, provide a contemporary and high-end complement to any market umbrella. Contact: (626) 814-0168 or www.shademakerusa.com.
Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com. Circle Reader Service No. 199
Cocoon Daybed
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The Cocoon Daybed from Alfresco Home is stunning in both design and engineering. Interweavingly organic in nature, the giant 18 mm two-tone HDPE environmentally friendly Bicular Wickerwork and 8 mm Jute Rope revolves around a contract-grade durable and sturdy aluminum frame to create this substantial and absolutely aesthetically pleasing luxe casual lifestyle-inspired lounger. Inset wheels in the rear of the Cocoon daybed assist easy transport on the patio. The next generation solution-dyed removable fabric cover wrapping the BeeWett drainable cushion is complemented with seven pillows. Contact: (610) 705-8808 or www.alfrescohome.com.
SV Series You can enjoy these modern fireplaces from indoors and outdoors. The double layered ceramic glass panel on the indoor side will complement your room as an additional window with a dancing flame behind. Available in four sizes up to 7 feet long (6 feet model SV-72 shown). New dealers are welcome! Contact: (844)-636-3473 or www.woodbridgedealer.com. Circle Reader Service No. 197
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Summum 140 The Summum 140 3/S 3-Sided is the only fireplace with four real flame burners and a bottom burner. This makes it adaptable and very attractive, even when burning with minimal flame. In addition, LED lights on the ends give the appearance of glowing embers. The four settings, each of which creates different flame effects, make the Summum 140 a versatile fireplace that easily adapts to the ambiance and the desired temperature. The Summum 140 is produced by Element4 B.V., the award-winning fireplace manufacturer from the Netherlands, and is imported and distributed by European Home. Contact: (781) 324-8383 or www.europeanhome.com.
Carolina Hammocks Carolina Hammocks introduces a backyard staple to redefine your outdoor area—the Quilted Hammock. Integrated with a removable pillow and a reversible Tempotest Home fabric that allows for flexibility in style. The spreader bar is sanded and varnished for water repellency, and brass grommets are installed every 2 inches for extra strength and higher weight capacity, keeping quality and durability in mind. This Quilted Hammock was designed to elevate your relaxation experience, wherever that may be. Contact: (252) 758-0641 or www.thehammocksource.com.
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Dometic MoBar 2022 is poised for the return of hosting and entertaining. Dometic’s MoBar is ready to deliver the most versatile and useful tool for cooling, preparing, and serving beverages and cocktails of all sorts. Whether you’re hosting an intimate dinner party, impromptu happy hour, or extravagant soiree, we are calling 2022 the #YearOfTheEntertainer and MoBar is ready to help entertain for any occasion. Contact: (800) 544-4881 or www.dometic.com.
Coco Rico A collection of chairs to perfectly complement your outdoor setting, the Coco Rico family comes complete with a rocking armchair and swivel rocker in addition to a Club, Dining Arm, Dining Side, Bar Chair, and Counter Chair. The resin woven finish makes for a natural addition to your outdoor setting, while an aluminum frame and wood grain legs prove durable in all settings. Available in Wild Truffle and Oyster Grey finish. Contact: (866) 919-1881 or www.ratana.com.
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DV32CV Fireplace Woodbridge Fireplace introduces the DV32CV model. Adjustable input rate 25,000 - 36,500 BTU (NG) or 25,000 32,500 BTU (LP) makes this 32” fireplace ideal for medium-sized rooms. The DV32CV is available with millivolt or electronic ignition systems and features a herringbone brick liner, realistic 8 piece log set, and a clean face. Contact: (844)-636-3473 or www.woodbridgedealer.com.
Lakeside A reimagined Adirondack with curved lines, subtle angles and oversized for an unexpected level of comfort. Each aluminum piece is handcrafted down to the last detail, so when you sit down, you’ll find all the angles feel just right. Contact: (800) 251-6537 or www.mallinfurniture.com.
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Monte Carlo Adding flair to any space, Couristan’s Monte Carlo collection is the perfect choice for outdoor and indoor settings. UV stabilized, this all-weather collection is built to last, and is mold, mildew, and water resistant. Featuring a structured flatwoven construction, these beautiful and durable rugs are made of 100% Fiber-Enhanced Courtron Polypropylene. They are pet-friendly rugs and are available in 10 different designs and a wide range of sizes. Contact: (800) 223-6186 or www.couristan.com.
Avondale The beautiful Avondale collection is made of strong cast aluminum and comprises both cushion and sling pieces. Each piece is elegant and luxurious with intricate detail and craftsmanship. Comfort is synonymous with Woodard. Contact: (800) 877-2290 or www.woodard-furniture.com.
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PRODUCTS Titan Base For the 2022 season, Treasure Garden is introducing the new Titan Base under the Shademaker collection. The Titan Base is designed to hold the maximum weight needed for large umbrellas, while having the benefit of cost savings on freight. Strong in both weight and material, the Titan Base features a galvanized steel frame and a dense aluminum lid. It weighs up to 850 pounds with standard concrete pavers that dealers or consumers can purchase at any home improvement store. Contact: (626) 814-0168 or www.shademakerusa.com.
A collection of outdoor dining and living pieces, the Biltmore will bring you closer to nature while allowing you to kick back in total elegance. This set is upholstered in a Wild Truffle resin woven finish on an aluminum frame and wood grain finish legs. No cushion required! Contact: (866) 919-1881 or www.ratana.com.
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Biltmore
Pawleys Island Harvest Table This clean and simple Harvest Table allows customers to transform any space into the ultimate dining experience. Featuring durability paired with low maintenance, this new table provides a spacious tabletop, yet can transform into a smaller setting for game night or a romantic dinner for two. Constructed with recycled HDPE, 316 stainless steel hardware, customers are guaranteed a transitional dining experience that will last for years. Contact: (252) 758-0641 or www.thehammocksource.com. Circle Reader Service No. 210
INSIGHT
PHIFER
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been eased and most restaurants have reopened. That means consumers still are in the mood to tackle multiple home improvement projects— many of which involve buying furniture, both online and in-store. “A lot of people are doing a lot of improvements to their home, whether it’s screening or shade products or outdoor furniture,” Benitez says. “Business has been very strong in all of our divisions. There was tremendous reception to all of our products this year.” Another positive trend that could boost business in 2022 is the slow, but steady rebound of the commercial furniture segment. Benitez says the company is getting a steady stream of inquiries from hotels and office buildings interested in updating furniture and related products, and they expect the pace to accelerate. “Not everybody is back to work yet (in an office setting), but there are a lot of buildings asking for quotes on new furniture, and a lot of hotels are updating furniture,” he says. “So we’re working with architects and designers and our manufacturing partners to develop products for them.” Most of Phifer’s fabrics and screening products
are made at its factory in Tuscaloosa, Ala., and Benitez notes that the domestic location gives the company a leg up on many of its competitors. However, he cautioned that it hasn’t made Phifer immune to raw materials shortage and other supply chain issues. “Our raw materials come from all over the world,” he says. “There’s nothing in our product line that we’re able to get all the raw materials here. But I 96
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Top: 2021 Stock Addition phifertex Jacquards Streamline Azure BoTTom: phifertex fabrics from the 2021-2022 Trend Collection Afterglow
think everybody in the industry is in that same boat.” In fact, he notes that issues surrounding raw materials are the only things that could derail his optimistic business outlook for 2022. “No matter what you make, you’re going to have some raw materials fluctuation, and that’s going to have some effect on the market,” he says. “But hopefully by the end of the first quarter, we could see some resolution of that.”
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AD INDEX Advertiser
PROFILES DIRECTORY Phone
Website
Page
Company
Page
AEI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 474-3070 . . . . . . . .www.aeicorporation.com . . . . . . . . . . . .85
AEI ....................................................................................................82
Amantii . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(877) 850-9458 . . . . . . . .www.amantii.com . . . . . . . . . . . . . . . .42, 61
Alfresco Home ....................................................................................94
Big Green Egg . . . . . . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . . . . . .www.biggreenegg.com . . . . . . . . . . . . .34
Amantii..........................................................................................86, 90
Blaze King . . . . . . . . . . . . . . . . . . . . . . . . . . .(509) 522-2730 . . . . . . . .www.blazeking.com . . . . . . . . . . . . . . . . .47 British Fires . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.britishfires.ca . . . . . . . . . . . . . . . . . . .5 Bull Outdoor Products . . . . . . . . . . . . . . . .(800) 521-2855 . . . . . . . .www.bullbbq.com . . . . . . . . . . . . . . . . . .35 CGProducts . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . . . . .14, 57
American Fyre Designs (RH Peterson) ......................................................91 American Hearth (Empire Comfort Systems) ............................................62 American Made Grills (Summerset Professional Grills) ..........................72, 91 Big Green Egg ..............................................................................68, 76 British Fires ....................................................................................64, 70
Caframo . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 567-3556 . . . . . . . .www.caframo.com . . . . . . . . . . . . . . . . . .80
Bull Outdoor Products ....................................................................68, 78
Castelle . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(855) 612-9800 . . . . . . . .www.castellefurniture.com . . . . . . . . . . .69
Caframo ........................................................................................76, 85
Coyote Outdoor Living . . . . . . . . . . . . . . . .(855) 520-1559 . . . . . . . .www.coyoteoutdoor.com . . . . . . . . . . . .75
Castelle ........................................................................................86, 88
Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . . .99
Couristan ............................................................................................95
Danver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(203) 935-8357 . . . . . . . .www.danver.com . . . . . . . . . . . . . . . . . . .46 DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . . . .87 Eiklor Flames . . . . . . . . . . . . . . . . . . . . . . . . .(888) 295-5647 . . . . . . . .www.eiklorflames.com . . . . . . . . . . . . . . . .2
Coyote Outdoor Living ....................................................................78, 86 Danver ..........................................................................................62, 64 Dometic (Twin Eagles) ..........................................................................95 Eiklor Flames ..................................................................................84, 87
Empire Comfort Systems . . . . . . . . . . . . . .(800) 851-3153 . . . . . . . . .www.empirecomfort.com . . . . . . . . . . . .31
European Home ..................................................................................94
F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . . . .54
F&C Distributors..............................................................................85, 91
Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . . . . .45
Fire Magic (RH Peterson) ......................................................................72
Golden Blount . . . . . . . . . . . . . . . . . . . . . . .(800) 833-1139 . . . . . . . . .www.goldenblountinc.com . . . . . . . . . . .51 HPBA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(703) 522-0086 . . . . . . . .www.hpbexpo.com . . . . . . . . . . . . . . . . .89 Hargrove Manufacturing . . . . . . . . . . . . . .(800) 725-4166 . . . . . . . .www.hargrovegaslogs.com . . . . . . . . . .84 Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . . . . .100
Gensun ........................................................................................78, 92 Golden Blount ................................................................................82, 92 The Hammock Source......................................................................94, 96 Hargrove Manufacturing ..................................................................68, 74 Heat & Glo (Hearth & Home Technologies) ........................................64, 92
Hearth Products Controls . . . . . . . . . . . . . .(877) 585-9800 . . . . . . . .www.hpcfire.com . . . . . . . . . . . . . . . . . . .79
House of BBQ Experts ....................................................................80, 84
House of BBQ Experts . . . . . . . . . . . . . . . . .(450) 693-1227, x173 . . .www.bbq-experts.com/growth . . . . . . .50
HPC Fire ........................................................................................64, 91
ICC-RSF . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(450) 565-6336 . . . . . . . .www.icc-rsf.com . . . . . . . . . . . . . . . . .12, 13
Infrared Dynamics (AEI) ........................................................................87
IMC/Las Vegas Market . . . . . . . . . . . . . . . .(888) 416-8600 . . . . . . . .www.lasvegasmarket.com . . . . . . . . . . . .93
Infratech ........................................................................................80, 91
Infratech . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 421-9455 . . . . . . . .www.infratech-usa.com . . . . . . . . . . . . . .17
Kozy Heat ......................................................................................68, 82
Kingsman Fireplaces . . . . . . . . . . . . . . . . . .(204) 632-1962 . . . . . . . .www.marquisfireplaces.net . . . . . . . . . . .77 Kozy Heat . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 253-4904 . . . . . . . .www.kozyheat.com . . . . . . . . . . . . . . . . .27 Maxitrol . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(248) 356-1400 . . . . . . . .www.maxitrol.com . . . . . . . . . . . . . . . . . .83
Le Griddle (CGProducts) ........................................................................74 Mallin Furniture ....................................................................................95 Marquis Fireplaces (Kingsman) ........................................................88, 90 Maxitrol ........................................................................................86, 92
Memphis Wood Fire Grills . . . . . . . . . . . . .(888) 883-2260 . . . . . . . .www.memphisgrills.com . . . . . . . . . . . . .16
Memphis Wood Fire Grills ................................................................74, 92
Mont Alpi . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 207-9595 . . . . . . . .www.montalpionline.com . . . . . . . . . . . .15
Mont Alpi ......................................................................................85, 90
Montigo . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 378-3115 . . . . . . . . .www.montigo.com . . . . . . . . . . . . . . . . . .25
Montigo ........................................................................................62, 70
Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . . . . . .23
Napoleon Products ........................................................................70, 80
NetZero Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.netzerofire.com . . . . . . . . . . . . . . . .41
NetZero Fire ..................................................................................74, 88
Ortal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(844) ORTAL-FIRE . . . . . . .www.ortalheat.com . . . . . . . . . . . . . . . . .73 The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . . . .38 OW Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 776-9533 . . . . . . . .www.owlee.com . . . . . . . . . . . . . . . . . . . . .3
Ortal..............................................................................................76, 90 The Outdoor GreatRoom Company ..................................................62, 68 OW Lee ........................................................................................62, 70 Phifer ............................................................................................70, 74
Phifer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 221-5497 . . . . . . . .www.phifer.com . . . . . . . . . . . . . . . . . . . .59
Pit Boss Grills (Dansons) ..................................................................80, 86
RH Peterson . . . . . . . . . . . . . . . . . . . . . . . . .(800) 332-3973 . . . . . . . .www.rhpeterson.com . . . . . . . . . . . . . . . . .9
Plaza Fireplace (Empire Comfort Systems) ................................................80
RST Brands . . . . . . . . . . . . . . . . . . . . . . . . . .(714) 585-4787 . . . . . . . . .www.rstbrands.com . . . . . . . . . . . . . . . . .53
Ratana ..........................................................................................95, 96
Regency Fireplace . . . . . . . . . . . . . . . . . . . .(800) 442-7432 . . . . . . . .www.regency-fire.com . . . . . . . . . . .66, 67
RCS Gas Grills (CGProducts) ..................................................................68
SFC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(252) 368-1098 . . . . . . . .www.sustainablefurnishings.org . . . . . .97
Regency Fireplace ..........................................................................74, 88
Shaanxi . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(86) 029 81292786 . . . . .www.krhx-electricalceramics.com . . . . .82
RST Brands ....................................................................................70, 82 Spartherm......................................................................................85, 92
Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 1522 2644162 . . . . .www.spartherm-america.com . . . . . . . .49
Summer Classics ............................................................................72, 87
Summer Classics . . . . . . . . . . . . . . . . . . . . .(888) 868-4267 . . . . . . . .www.summerclassics.com . . . . . . . . . . . . .7
Telescope Casual ............................................................................64, 72
Summerset Professional Grills . . . . . . . . . .(800) 966-8126 . . . . . . . .www.summersetgrills.com . . . . . . . . . . . .81
Tempotest ......................................................................................62, 94
Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . . . . .www.telescopecasual.com . . . . . . . . . . .63
Treasure Garden ............................................................................94, 96
Tempotest USA . . . . . . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . .www.tempotestusa.com . . . . . . . . . . . . .43
Tropitone ......................................................................................64, 88
Tropitone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.tropitone.com . . . . . . . . . . . . . . . . .71 Twin Star Home . . . . . . . . . . . . . . . . . . . . . .(561) 330-3201 . . . . . . . . .www.twinstarhome.com . . . . . . . . . . . . .65 Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . . .21 Warming Trends . . . . . . . . . . . . . . . . . . . . . .(303) 346-2224 . . . . . . . .www.warming-trends.com . . . . . . . . . . .30 Weber Knapp . . . . . . . . . . . . . . . . . . . . . . . .(800) 828-9254 . . . . . . . .www.weberknapp.com . . . . . . . . . . . . . .55
Twin Star Home ..............................................................................78, 84 Valor Fireplaces ..............................................................................72, 86 Warming Trends..............................................................................72, 76 Weber Knapp..................................................................................90, 91 Windward Design Group ................................................................78, 90 Wittus............................................................................................78, 88
Windward Design Group . . . . . . . . . . . . . .(941) 213-5869 . . . . . . . . .www.windwarddesigngroup.com . . . . .39
Woodard Furniture ..............................................................................95
Wittus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(914) 764-5679 . . . . . . . .www.wittus.com . . . . . . . . . . . . . . . . . . . .76
Woodbridge Fireplace ....................................................................94, 95
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