Patio and Hearth Product Report July/August 2021 by Peninsula Media

JULY/AUGUST 2021 | www.patioandhearthproductsreport.com

P&HPR:

Celebrating 15 Years!

Thrill of the Grill

Go Bold

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Designed to Sell

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NAPOLEON PRODUCTS

RATANA

VALOR FIREPLACES

GENSUN

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CONTENTS July/August 2021

82 78 58 Insight – Heat Wave By Cherise Forno Infratech’s U.S.-made patio heaters are recognized for their high efficiency, sleek lines, and ease of use.

FEATURES 8 Guest Editorial – Winning Her Business By Bridget Brennan A leading consumer behavior expert and author discusses how to reach the most powerful customers—women. 20 Spotlight – Year of the Yard By Greg Thompson Featuring vast design and color options, the latest outdoor fabrics are sure to delight the most discerning customers. 30 Hearth Retailer – A Storied Past By Kimberly Rodgers Hechler’s Mainstreet Hearth & Home boasts a long legacy of providing top-notch hearth products and personalized service. 34 Outdoor Grilling – BBQ Bill By Maura Keller In Las Vegas, this mega grill store is known as the place to go for the latest and greatest outdoor kitchen merchandise. 38 Showroom Showcase – Welcome Back By Sharon Sanders A family business is thankful for its repeat customers who love the store’s customer service philosophy and high-quality products.

62 Insight – Stay Cozy By Cherise Forno The new Dimplex Outdoor brand features an exciting array of infrared patio heaters in both electric and gas models. 66 Last Word – Sizzling Synergy By Maura Keller Its merger of two companies enabled Innovative Hearth Products to offer some of the industry’s most respected brands.

42 As I See It – Take Cover By Sharon Sanders Frankford Umbrellas’ small size, but solid reputation, make it a favorite among retailers and customers. 46 My Turn – Deliver the Goods By Kimberly Rodgers Supply chain snags have not stopped NorthCape from delivering stylish and sturdy designs to satisﬁed customers. 50 Product Innovation – Confronting Challenges By Kimberly Rodgers Travis takes advantage of the remodeling boom to ramp up production of its popular ﬁreplace lines. 54 Corporate Profile – Vision and Value By Laurie Rudd Tropitone’s focus on both aesthetics and affordability allow its products to be enjoyed by a diverse range of customers.

DEPARTMENTS 6 Anniversary – Publisher’s Viewpoint

72 Product Profiles

10 Industry News

98 Product Profiles Directory

64 ICFA Preview Show Roundup 70 What’s New – 6 Hot Products to Sell Now

ON THE COVER | Gensun (866) 964-4468 or www.gensuncasual.com 4

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98 Ad Index

APRICITY’S BRIGHTER THAN EVER FOR 2022 Plan for your best season yet. Visit Apricity’s Virtual Showroom, where you can take a personalized tour of what’s new in our showroom. With bold new looks, finishes and fabrics, Apricity delivers the quality, style and latest trending designs your customers are looking for. Prepare to meet the high demand for top outdoor designs and add Apricity to your mix for 2022. DELIVERY PROGRAMS TO MEET ALL RETAILERS’ SHIPPING DATES.

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PUBLISHER’S VIEWPOINT

ANNIVERSARY

This July/August issue marks the 15-year anniversary of Patio & Hearth Products Report. While a milestone anniversary is a good time to reflect on the past, it’s an even better time to anticipate and look forward to what lies ahead. Fortunately for the patio, hearth, outdoor furniture, grill, outdoor kitchen and outdoor living industry, the future is very bright. The life-changing events that have transpired since March 2020 have shined a bright light on the products, services and lifestyle options that our specialty retailers/dealers and manufacturers bring to homeowners, families, individuals and the residential and commercial markets. The shelter-at-home mentality and the lockdowns provided consumers with an even greater appreciation and understanding of the value and benefits associated with the products and services offered by our industry. Those of us at P&HPR are confident that this better understanding and appreciation for our industry is not just a blip on the screen that will eventually fade away. We are confident that more and Top: Tony Ramos Above: June, Ramos family dog

more consumers will want to spend their disposable income on enhancing their outdoor living spaces and upgrading the inside and outside of their homes with hearth-related products. Just as importantly, the events that have transpired since March 2020 have had an effect and impact on all age groups. In some respects, the younger generation was affected on an even greater level. While all of us are enjoying the process of and looking forward to getting back to travel, dining out and engaging in entertainment venues outside the home, the focus on home will remain and continue to grow. All of us at P&HPR are extremely thankful, appreciative, and grateful for our readers and our advertisers. We are the fortunate ones in that all of us enjoy our jobs, enjoy the industry and most of all, enjoy working with the people who make up the industry.

MUST READS ∂

The historic Opera House of

In late June, my wife and I celebrated our 32-year anniversary. In the spirit of the Summer Olympics, my wife probably deserves a gold medal for putting up with me for 32 years. Our wedding anniversary this year also brought with it sadness. On the day of our anniversary, our family dog passed away. I can imagine a marriage counselor somewhere saying, “Well, that’s not a good sign.” For the past 11 years, our family dog June, my BFF, has been an integral part of the lives of my family. In terms of who loved June more, my wife, our two sons, or myself, it’s definitely a tie. In dealing with the sadness, the Bible verse that first came to mind is 1 Corinthians 13:13, “And now these three remain: faith, hope and love. But the greatest of these is love.” Thinking about all the love that June showed our family, and thinking about all the love and attention that we bestowed on June helps ease the heartache. 6

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Tony Ramos tramos@peninsula-media.com MANAGING EDITOR Carol Daus caroldaus@gmail.com ART DIRECTOR Cassandra Estes cassestes1968@gmail.com

Hechler’s Mainstreet Hearth & Home once had a theater that hosted traveling medicine shows

COPY EDITOR John Nalley

and silent movies.

STAFF WRITERS

A Storied Past, p. 30

Cherise Forno

∑

Maura Keller Kimberly Rodgers

A Las Vegas grill store finds success

Laurie Rudd

in selling outdoor cinema systems

Sharon Sanders

for customers who enjoy watching

Greg Thompson

movies in their backyards. BBQ Bill, p. 34

∏ With three showrooms in three buildings, this popular Mississippi patio shop continues to keep up with surging popula-

SOCIAL MEDIA EDITOR Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto

tion growth. Welcome Back, p. 38

CEO & PRESIDENT

Tony Ramos

NorthCape shifts more of its production into the U.S., with the bulk of its cushion manufacturing

JUNE

PUBLISHER

now produced domestically. Deliver the Goods, p. 46

CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

They say time heals all wounds. It’s also true that love heals all wounds. Since I did not grow up with a family dog, I never really understood all the fuss and at times what seemed like an obsession with a family dog was all about. And then came June. I will always fondly remember coming home at night and June greeting me at the top of the stairs with a stuffed toy in her mouth. I also have a better understanding and appreciation of the retailer profile articles and the manufacturer profile articles that have appeared over the years in P&HPR that have included the family dog in the photo shoot. As for me, it turns out that you can teach an old dog new tricks.

Tony Ramos Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com

Subscription Inquiries: Patio & Hearth Products Report PO Box 2190 Skokie, IL 60076-7890 Subscribe online: www.patioandhearthproductsreport.com Email: patioandhearth@omeda.com Phone: (847) 763-9261

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GUEST EDITORIAL

WINNING HER BUSINESS BY BRIDGET BRENNAN

omen are the world’s most powerful consumers. They drive the majority of consumer spending through a combination of buying power and influence. Throughout all the change and upheaval of the pandemic, their role as “chief purchasing officer” for the household remains unchanged. This fact alone provides a valuable compass for navigating the future in the patio and hearth industry, as we move into the uncharted waters of pandemic recovery. While there’s no crystal ball to tell us which new consumer behaviors will stick and which old ones will return, a good rule of thumb is this: If you want to know where the market is going, follow the women. Women’s buying patterns serve as a bellwether for changes that eventually go mainstream across genders and generations. For example, many of the values that historically have been associated with women—like wanting to buy from companies that make the world a better place in some way— now apply to younger generations of all genders. Understanding how these changes impact your business will help you stay one step ahead of Millennial and Gen Z customers. Patio and hearth businesses have more opportunities than most when it comes to growing sales, customer satisfaction, and loyalty with women consumers. Many of you work in family businesses with women in ownership or senior leadership roles. Your companies are vital members of the communities in which they operate. You provide products and services for the home, the emotional center of family life, and women are already primary purchasers for the category. Yet, female culture is changing faster than ever. How can you formalize strategies to keep up? Just as we continually upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. You already know that women have been disproportionately affected by

the pandemic in terms of their roles and responsibilities. Many mothers of school-age children were forced to leave their jobs due to a lack of childcare and eldercare resources. This and other pandemicrelated repercussions have had an impact on their wants, needs, and expectations. As founder and CEO of the advisory firm, Female Factor, I work on the front lines of female culture, researching the ways that women’s evolving lifestyles, careers, and family roles impact their buying patterns. As lockdown restrictions continue to lift across the United States, my team and I are constantly talking to women about their buying attitudes and behaviors, and how they’ve shifted. One woman summed it up this way: “When it comes to shopping, I am not the same person I was before the pandemic.” Here are four tips to help you grow and serve this crucial customer base right now: Double down on your customer experience. There are many things we can’t control about our work—a global pandemic being the most obvious—but we can control one important factor: our customer’s experience. Women make up the majority of primary caregivers for both children and the elderly, which adds layers of complexity to their buying decisions. Being easy and convenient to do business with is now a given. How can you take your customer experience to the next level? Based on my research, there are four key motivators that influence women’s purchasing decisions: They want to feel connected to you, your products, and your brand; inspired to buy from you; confident in their buying decision; and appreciated for their business. These motivators can serve as your guidepost for enhancing the experience for every customer. Prioritize inclusive marketing and sales training. Female culture is evolving fast. Many sales training programs have been developed without meaningful insights or perspectives from women. Don’t let this be a blind spot. Revisit your sales training to ensure it encompasses women’s viewpoints alongside those of your male customers. Without an inclusive program, your team is at risk of missing communication skills that help them connect more successfully with this critical 8

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segment of buyers. Conduct the same exercise with your marketing materials to ensure that your images and language are modern and inclusive. Stereotype avoidance is crucial, or you may alienate the very audience you’re hoping to attract. Consider forming a gender-balanced task force internally to take on this project. Focus on sensory engagement in your retail environment and product displays. Women shop with all their senses. With so much of our time spent behind screens, compelling physical environments are more important than ever. For the most part, it’s still difficult to touch, taste or smell anything through a device. This means that brick-and-mortar businesses have what I call a “home-court” advantage: The opportunity to engage all five senses within a store. If you’re a retailer, determine how many senses you’re engaging in your stores. Can you add even one more? When you combine the hospitality of your staff with elements like great lighting, sound, color, texture, and comfortable seating for your shoppers’ companions, you’re creating an ambiance that inspires people to get out of the house and experience it for themselves. Communicate your health and safety protocols. Be sure to communicate that you are working hard to create a clean and safe environment for your customers. It matters. The bottom line: Engaging women as customers isn’t about excluding men. It’s about excluding stereotypes and elevating the customer experience. Stay close to the changes in the women’s market to win their business now and in the future.

Bridget Brennan is CEO of Female Factor, a strategic advisory firm, and author of the books, Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (Harper Collins Leadership) and Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers. Learn more about her work at https:// www.bridgetbrennan.com. ©BridgetBrennan

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INDUSTRY NEWS POLYWOOD Introduces New Fabric Collection

The collaboration between Shayla Copas (interior designer), Revolution Performance Fabrics, and POLYWOOD began to take shape after POLYWOOD invited Copas to its factory a few years ago. “POLYWOOD is such a leader in outdoor design and sustainability,” Copas says. “I fell in love with the product, the company, and their people. After the visit, I was asked to be a brand ambassador. Subsequently, they approached me about a fabric collection. They saw my love for color and pattern as a great addition to their fabric offerings.” Megan Pierson, senior vice president of business development, says POLYWOOD had a good feeling about the collaboration early-on, and

products in all applications, as well as through point-of-purchase marketing and fabric swatch kits. POLYWOOD will also host specialty retailers with special guest Shayla Copas at Market in September to celebrate the new collection. “With POLYWOOD’s mission of sustainability, we were able to bring Shayla’s original design concepts to life through our partnership with Revolution and their fabrics’ performance characteristics,” Pierson says. Seventeen fabrics are included in the Shayla Copas Collection for POLYWOOD. “My collection of textile designs was primarily inspired by nature, color, and entertaining,” Copas says. “I love pattern and am not afraid to use it. I also like a classic feel in my designs. For that reason, I was able to keep this collection classic, yet it has a current vibe.” The Shayla Copas Fabric

those instincts have proven to be correct. “From the very beginning, we saw the partnership between POLYWOOD and Shayla Copas as an opportunity to draw upon each other’s strengths and create a unique and durable collection to accessorize our furnishings,” Pierson says. Pierson and Copas eventually enlisted Revolution Performance Fabrics for the project due to the company’s reputation for sustainability, durability, classic design, and integrity. In keeping with POLYWOOD’s earth-friendly mission, Revolution Performance Fabrics are also free of PFC chemicals and VOCs. The resulting Shayla Copas Collection is now available to specialty retailers with maximum availability of

Above: Shayla Copas Left: The Shayla Copas Fabric Collection for POLYWOOD

Collection will debut in 22-inch decorative pillows and will later be expanded to additional decorative pillows and furnishing cushions. The collection will have a moderate price point but a luxurious look and feel. “We have found the response to be phenomenal,” Copas adds. “Consumers were excited to see more color and pattern added to the POLYWOOD line.”

Dudley Flanders Sr., Casual Furniture Industry Icon, Dies Dudley Flanders Sr., passed away peacefully at the age of 69 on May 31, surrounded by his loving family. Born and raised in Fort Smith, Arkansas, Dudley graduated from Dartmouth College in 1975 and returned to Arkansas to work for Flanders Manufacturing Co., his parents’ case goods company. Thus was the start of a career that would lead him to become a luminary in the outdoor furniture industry. In 1982, Dudley and his father acquired the Lloyd Manufacturing Co. in Menominee, Michigan, and founded Lloyd Flanders Industries. Dudley became president of Lloyd Flanders in 1983 and CEO in 1991. Under his exemplary guidance, the company rose to prominence as the industry leader in all-weather wicker. His strong work ethic, steadfast integrity, and humble pursuit of excellence have inspired countless employees,

While Dudley’s passport was full and he never shied away from a new adventure, his favorite vacation was always a trip to Lake Ouachita with his family. One of his greatest joys was teaching his grandchildren how to fish. He also loved to cook and grill, and his recipes for salmon, pork tenderloin, and award-winning chili have been shared across the country. Flanders’ was preceded in death by his parents, Donald H. Flanders Sr. and Phala Kathryn Flanders. He is survived by his beloved wife, best friend, and partner of 44 years, Charlotte Meador Flanders; son Dudley (Tanya) Flanders Jr.; grandchildren Madison, Myles, and Ezra Flanders; daughter Jessie Flanders; brother Donald H. Flanders, Jr.; sister Kathy Flanders; lifelong friends whom he called family, Rick Beauchamp, Neil Ed Crow, and Bill Steve Walker; and the Lloyd Flanders family in Menominee.

co-workers, and customers. He was a man of few words, but when he spoke, it mattered. Flanders’ influence in his field extended beyond Lloyd Flanders. It was important to him to encourage the success of others. He served in countless industry leadership positions over the years, culminating in his receipt in 2015 of the illustrious Lifetime Achievement Award from the International Casual Furnishings Association. His quietly thoughtful presence and sage advice will be sorely missed. Flanders’ inherent problem-solving ability manifested in many ways, from his love of crosswords and Jeopardy! to his notorious fix-it skills and willingness to lend his expertise to others. Accordingly, Dudley served on the boards of numerous company and charitable organizations. His faith was a bedrock of his life, and his family was his utmost priority. 10

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Dudley Flanders Sr.

No funeral or memorial services will be held in respect of Flanders’ preference to stay out of the spotlight. Yet keeping with Dudley’s giving spirit, his remains will be donated. Remembrances and condolences can be sent to rememberingdudley@gmail.com.

Lloyd Flanders Implements Organizational Changes

Spartherm – One Word Says It All Markus Aumann, national sales manager at Spartherm, a German manufacturer of wood fireplaces and stoves, knows that German words can be difficult to pronounce. However, in a sea of descriptive English words, German terms can also be memorable and appealing. The word Gemuetlichkeit illustrates the idea, so much so that Spartherm trademarked the word to describe their product line. Specifically, the word refers to a feeling of “total coziness and well-being.” “One word expresses it all,” Aumann says. “As an international company, we know that a lot of German expressions are assimilated to the English language, like kindergarten or bratwurst. The same counts for ‘Gemutlichkeit.’ It is listed in the Merriam-Webster Dictionary and is spoken as: g - m t-li - kīt.” At first, Aumann thought

Gemuetlichkeit might be too difficult to pronounce, but that’s what a lot of people said about Arnold Schwarzenegger’s name at the beginning of his career. Ultimately, it’s the concept behind the word that has enduring meaning. “Animals are still afraid of fire, but babies aren’t,” Aumann says. “They feel the warm temperature and see the dancing flames, and it fascinates them. If we don’t have a bad experience with fire, we love it by heart. Wherever it’s installed, it always has the same effect, as long as it is perfectly engineered and creates a nice-looking flame with high efficiency and low emissions.” Can contemporary fireplaces really be cozy? Aumann believes the answer is yes, thanks to “a simple square design, which fits into traditional rooms, but also fits with modern interior design.”

Describing it as straight and clear, Aumann contends that Spartherm creations are all about the fire and its presentation. The idea of a cozy fire took on deeper meaning during the pandemic, and Aumann believes that idea will persist with the Gemuetlichkeit concept providing a distinctly European feel that Americans will embrace. “The word is on the cover of our brochures, and we use it in our ads,” he says. “The best-case scenario for us will be when a consumer steps into a dealer’s store and asks for ‘Gemuetlichkeit.’ That is what our business is about.”

Sunbrella Shade Studio Simplifies Awning Design

Above: Landing page for Sunbrella Shade Studio Right: Sunbrella awning

Shade has the power to transform any outdoor space, and the new Sunbrella Shade Studio allows users to explore how a finished awning could look in their backyard. With design options from the full portfolio of Sunbrella shade fabrics, homeowners and professionals can take advantage of this free online resource to help simplify the design, research, and planning process for awning applications. “Now more than ever, people understand that shade structures are essential to make an outdoor

space functional and more enjoyable,” said Kirk Fitzsimmons, director of industrial sales. “The Sunbrella Shade Studio tool was a natural addition to our resource bank as we seek to enhance and simplify the selection experience for awnings featuring our shade fabrics. With clear steps and intuitive design, this resource gives consumers new opportunities to easily design their own awning structures from home.” To start, users upload a photo of their space or select one from the image library. After the image is correctly oriented, they can begin designing and visualizing their awning by selecting elements such as frame color and fabric. When browsing fabric options, the tool allows for easy sorting and filtering based on pattern and/or color preferences. Once their awning vision is imagined, users can save and share the design with others. For each creation, a unique link is also created that can be shared. Whether their ultimate selection is a classic neutral, bold color or standout stripe, the Sunbrella Shade Studio features a wide array of shade fabrics for a variety of awning applications to fit any design style. To try the new tool, visit shadestudio.sunbrella.com. 11

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Jess Flanders has been appointed chair of the Executive Board of Directors for Lloyd Flanders. Since this is a significant time in the history of the company, having consistency with the Flanders family and Jess Flanders adding someone with Jess Flanders’ talents in this role will be a tremendous asset. In addition, she will continue serving as VP of Marketing. Gene Davenport has been appointed interim CEO of Lloyd Flanders. Gene Davenport Davenport is a wellknown and wellrespected presence at Lloyd Flanders. He’s been a bedrock of the Board for many years, and as one of the key leaders in establishing the company, Davenport is ideally posiWarren Juliano tioned to guide the company during this transitional period. Warren Juliano has been appointed president of Lloyd Flanders. Juliano is a proven leader with the passion and fortitude to drive the company’s success to the next level. He understands the company, industry and market in a remarkable way that will focus Lloyd Flanders’ strategy and vision.

Z Capital Partners-Backed Twin Star Home Acquires Classic Accessories

Twin Star Home has acquired Classic Accessories, a leading provider of products that protect and enhance outdoor living and leisure, which include covers for patio and garden furnishings, cushions, and accessories. Twin Star is a portfolio company of Z Capital Partners LLC, the private equity arm of Z Capital Group LLC.

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INDUSTRY NEWS Terms of the transaction were not disclosed. Founded in 1983, Classic Accessories is a Seattlebased leader in high-quality, benefit-rich, protective covers, furnishings, and accessories boosted by a market-leading e-commerce presence. The acquisition of Classic Accessories further strengthens Twin Star’s position as a market-leading, e-commerce driven home furnishings and outdoor living platform throughout North America and builds upon the company’s previous expansion into outdoor lifestyle products through the purchase of TK Classics in 2020. “We are thrilled to add another industry leader to the Twin Star family and further diversify our growing selection of indoor and outdoor home furnishings,” says Lori Gonzalez, Twin Star’s CEO. “Classic Accessories has a legacy of developing high-quality products that enhance consumers’ ability to maximize their outdoor living at home. Combining our compa-

nies and unlocking the talent of our employees creates an even stronger and more competitive, omnichannel market position and will enable us to bring total comfort and delight to consumers’ homes – all year long.” “Adding Classic Accessories to Twin Star creates great scale and will drive continued growth based on today’s long-term consumer shopping trends as the company is ideally situated at the intersection of what consumers want in home furnishings and how they want to acquire them through e-commerce,” says James Zenni, founder, president and CEO of ZCG. “This combined infrastructure gives Twin Star a significant competitive edge in the e-commerce channel as well as in continuing to execute strategic acquisitions,” says Rahul Sawhney, senior managing director at Z Capital. Classic Accessories will maintain operations in Seattle. The combined company will be headquartered in Delray Beach, Florida.

Five Design Trends Inspire Couristan’s Annual Trend Report

Mountain Textures from Couristan

Marking 95 years in business, Couristan is once again launching its annual Trend Report video, which has become a hallmark in the area rug industry. This time, the identified trends are all about the company getting “Back to Basics,” breaking free while allowing nature to cleanse the end users’ souls as we all rediscover our own wellness. The identified five key trends have inspired a full range of the company’s recent introductions, award-winning and innovative products. From the textured appearances within the company’s new Brocatelle and Couture Collections, to new designs offered in the company’s renowned Old World Classics Collection, and the versatility offered within the industry’s “original” outdoor collection, Recife. TRADITIONALLY GROUNDED This trend looks back to our roots… a rejuvenation of the rich ancestry of rug design. Traditionally Grounded breathes crisp air into traditional classics with rich reds, blacks, and burgundies. Timeless patterns empower the legacy of rug fashion with classic modern twists, and invite the tradition of elegant freedom back into your living space. MOUNTAIN TEXTURES As our trends evolve, a touch of modern is born. Mountain Textures creates a chic living environment and serenely blends natural colors with unique textures to give an extra dimension to any living space. Warm wood tones pop against natural grays, while global design motifs bring a cozy, homey feel of rustic tranquility. INTO THE WILDERNESS A trend that leaves the beaten path to roam deep into the untouched corners of the wilderness. Allperformance, chic styling is ruggedly displayed with raw materials that resist the elements and are fashion-

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INDUSTRY NEWS ably designed for entertaining in the great outdoors. WATER VIEWS Step outside to some of the most tranquil and endearing open air sitting spaces. This trend is all about what evokes those feelings of relaxed joy as you sit waterside. With a range of styles as diverse as pounding ocean waves or a bubbling mountain creek. This trend allows you to soak in bold lake front colors and blended textures. FREE SPIRIT Our Free Spirit trend embraces the carefree and isn’t afraid to break a few rules along the way. Fearlessly mixing patterns, textures, and styles to create a personalized and enchanting living space. Nature’s finest materials, warm earthy colors, and geometric contours create a bohemian living space that truly redefines originality.

Pool, Spa, Patio, Decking, and Outdoor Living Industries Leaders to Gather Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA), announced several enhancements to the upcoming International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo). Following a virtual event in 2020, this year’s event will return to in-person and will run November 13– 18 at the Kay Bailey Hutchison Convention Center in Dallas. Registration is open, and pricing will be

exactly as it was for the most recent live event in 2019. “We understand how important the PSP/Deck Expo is to the industry and the need to stay informed and connected,” says Ray Giovine, group director for Informa Markets and the PSP/Deck Expo. “The industry has experienced a banner year, and we’re looking forward to celebrating that while keeping an eye on what’s to come.” Known for showcasing the latest trends and technologies to create the total backyard, the event will reunite professionals in the pool, spa, patio, decking, and outdoor living industries. “Hayward is looking forward to reconnecting with pool dealers and presenting our latest product introductions,” says Jeremy Jones, director of marketing at Hayward Industries Inc. In addition to a robust expo hall and more than 100 education opportunities during the week, event highlights are: New! Keynote – The keynote will bring together everyone for a fascinating discussion on the importance of water in our lives, and of the future of the industry. Welcome Party – This networking event kicks off the PSP/Deck Expo. Happening on Nov. 16, it will take place at a local landmark – Gilley’s Dallas! New! Grill + Chill Area – This year’s expo will feature outdoor exhibits, with vendors specific to deck building, outdoor kitchens and grills, and patio furniture. BBQ Bash – We’ll fire up the grill, and attendees can kick up their feet and enjoy a chill area. Once the expo hall closes on Wednesday, the BBQ Bash starts outdoors in the Grill + Chill Area. New! Deck Education – In 2020, the Deck Expo moved to its new home, as a co-location with PSP Expo. Together, the two events create a broader selection of products and technology for outdoor living. This year, PSP/Deck Expo will feature deckfocused education. Pool Prize Party – This party will wrap up the last day with tons of laughter, excitement, and giveaways. Million Dollar Pool Design Challenge – Based on a fictitious scenario, designers create an ultimate outdoor oasis with a million-dollar budget. “This year’s event will provide the industry with the largest face-to-face opportunity in 18 months,” says Sabeena Hickman, CAE, President & CEO of PHTA, which sponsors PSP Expo. “With historic industry growth, the Expo is the place to go to find the best education, see the latest products, and make the right connections in the industry. It’s a not-to-bemissed event.” The PSP/Deck Expo may still appear a bit different as organizers introduce Informa AllSecure, which produces over 500 large-scale branded and transaction-oriented events in addition to PSP/Deck Expo. Informa AllSecure employs the highest standards of safety, continued on page 97

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SPOTLIGHT

YEAR of the

YARD Top textile makers roll out new outdoor designs that feature bold colors and high performance. BY GREG THOMPSON

WITH SUMMER marking its arrival and a postpandemic world inching forward, attention once again turns to the yard. While so much has changed, the American mindset remains similar to last year. Consumers increasingly want quality, comfort, and the opportunity to make a statement with their design preferences. Bold colors continue to delight the eye, but Sergio Prosperino, vice president of sales at Ultrafabrics, cautions dealers to not get too carried away. LEFT: Batyline Elios from Serge Ferrari RIGHT: EnduroLiving by American Silk Mills (Aqua shades)

“Neutrals are still popular,” he says. “Colors that bring the outdoors in, such as mint and anything in the blue family, are all gaining traction.” With sustainability in mind and vast design options, Dave Swers, president/COO at Glen Raven Custom Fabrics, agrees that specialty retailers are in a great position to cater to customers by appealing to individual design preferences. “The outdoor season has extended far beyond what we’ve seen in previous years,” Swers says. “We’re even hearing that this year is ‘the year of the yard.’ This dual benefit of aesthetics plus livability is a critical selling point for outdoor fabrics—from shade to upholstery and more—and provides new opportunities to not only build rapport with consumers but ultimately secure repeat business as well.” Building the outdoor space piece by piece relies on options, and what covers the furniture is where the eye settles first. The key to that repeat business is product diversity, and the dozen manufacturers in this issue’s spotlight offer an astonishing array of textures, patterns, and high-performance features. TWITCHELL TECHNICAL PRODUCTS Twitchell Technical Products (Dothan, Alabama) recently added 12 new stock patterns to its venerable Textilene line. With bright, poolside colors as well as contemporary textured neutrals, the Textilene fabric is extruded with antimicrobial agents, easy-to-clean, and fade-resistant. “Given today’s trends, the new collection packs a punch of color and functionality,” says Nancy Egge, head of design. “Fabric 20

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can be one of the most impactful and versatile elements of design.” Egge adds that Textilene Sunsure, the company’s original all-weather fabric, is UV-stable and flame-resistant. “This high-performance fabric is the perfect choice for most outdoor applications with its 92% shade factor,” she says. “Textilene contains a non-phthalate plasticizer and is composed of REACH-compliant materials and meets NFPA and CSFM standards. A 15-year limited warranty covers Textilene-brand fabrics for fixed and operable shading applications and a three-year limited warranty for all other uses.” For consumers and manufacturers who are increasingly interested in working with environmentally-friendly businesses, Twitchell has a history of sustainable practices, launching its first PVC-free commercial product line of Earthtex in 2006. According to Gena Webb, vice president of research and development, being “green” has many shades. “We found what we believe to be the true color of ‘green’ through a lecture given by William McDonough,” she says. “From this burgeoned a vision for the future of PVC-free products for Twitchell, as well as our customers. Textilene, our trademarked PVC-coated polyester fabric, is the original all-weather fabric. By comparison, Earthtex’s composition is a thermoplastic elastomer—a polymer/filler blend known as TPE.” Earthtex product manufacturing, trimmings, and waste can be recycled into new products since there is no cross-contamination. Webb reports that Earthtex represents a continued company commitment to materials

TOP LEFT: Solarium’s Woven Collection from Richloom TOP CENTER: The Balance Collection from Sunbrella TOP RIGHT: Camel Colors from Bella-Dura HOME LEFT: Alcove from Revolution Performance Fabrics

perpetually circulated in closed loops, maximizing material value without damaging ecosystems. SATTLER OUTDURA Known for its solution-dyed acrylic woven outdoor fabrics, Sattler Outdura (Hudson, North Carolina) is now offering the OVATION 4 collection of 103 new fabrics, including blends of dobbies, jacquards, and stripes. The new fabric colors were inspired by nature as seen in the Starry Night, Morning Sky, Garden Spots, Warm Winter, Night Out, and Tawny Sunsets fabric groups. Haynes King, product manager, touts Outdura’s combination of functionality and style with popular patterns and textures leading the way. “One of our new patterns that we have had a great response to is Chic,” King says. “It is a high-end bouclé pattern with a subtle horizontal striping made using our loft bouclé yarn for a soft luxurious hand. We’ve concentrated on neutrals and offer it in four colors in our OVATION 4 program.” Another popular fabric pattern is Moonbeam, which King says “takes its inspiration from the pulsating light peeking through the night sky.” The pattern is subtle enough for all-over use but works well as an accent fabric. It is available in seven colors. “Textures are big for body cloth,” King explains. “Since consumers and designers are expecting outdoor

and performance fabrics to be as appealing as what they’ve typically used indoors, texture is the way we are adding visual interest and softness to our outdoor living spaces.” The “performance” fabric category continues to be in high demand, and Sattler’s 100% solution-dyed acrylic is well suited to capitalize. “The color runs throughout the fiber and yarn, which gives our fabric superior light fastness,” King says. “Additionally, we have a proprietary DWR finish that enhances our fabric’s performance, including stain resistance, mold and mildew resistance, and abrasion resistance. Of course, with this performance comes a cleanability story to make sure our fabric lasts a long time.”

polypropylene brand.” According to Gibbons, Revolution Fabrics is driving innovation with bouclé yarns. These “real chunky yarns” launched in May 2021 as an over 60 SKU in what company officials are calling its bouclet texture handle. “These handles are a stocking program that we keep in stock in our warehouse in Mississippi,” Gibbons says. “This could be bought by the yard, by the roll, or milled direct in larger quantities at a larger lead time. I think the casual living customer is going to see in this handle textures that aren’t currently available on the market, and they are priced very well.” Within that handle, the flagship fabric is a pattern called Santos. “We currently have 12 Santos colors that we offer by the yard and in our stocking program—with the ability to order over 60 different colors of Santos direct from our mill.” Another Bouclet doing particularly well for Revolution is Waterpoint. “That’s going to be an outdoor herringbone that has really great bouclé texture,” Gibbons says. “It’s going to look just as good on that Herringbone sofa indoors as it is on that piece by the pool.”

REVOLUTION FABRICS Is there any real difference between performance fabrics and outdoor fabrics? Anderson Gibbons, chief marketing officer at Revolution Fabrics (Kings Mountain, North Carolina) believes the answer is no. “I really see performance fabrics and outdoor fabrics becoming synonymous,” he says. “The performance outdoor fabric category is really a battle of two fibers— solution-dyed acrylic versus solution-dyed polypropylene. We are the main solution-dyed

INSIDEOUT PERFORMANCE FABRICS An already thriving operation at InsideOut Performance Fabrics (Valdese, North Carolina) recently got better when company officials invested in new finishing equipment, making possible what Christy Almond, vice president of product development and marketing, calls an “even softer hand.” InsideOut checks all the boxes for inside and exterior performance, but the company looked

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SPOTLIGHT

MARIE ALLAIN

ABOVE: 0LQ, Gannon Luxe, ZGE Gannon Granite, NDH Gannon Mocha from Phifer FAR LEFT: Ultraleather Volar Bio from Ultrafabrics LEFT: Batyline Elios from Serge Ferrari BOTTOM: Amari Stock Addition from Twitchell

“It gives a feeling of a one-of-akind fabric in every cut,” Voorhis says. “These fabrics also reflect the idea that sustainability is more than just how a product is made, with a new definition that relates to shifts in consumer behavior to see the beauty in recycled or repurposed materials.” “For decades, we’ve found ways to significantly reduce our energy and water usage for every yard of fabric we produce, including the installation of two solar arrays at our facilities to capture renewable energy years ago,” adds Dave Swers, president/COO at Glen Raven Custom Fabrics (part of the Sunbrella family). “Our entire portfolio of fabrics is manufactured with the utmost care and thought for the environment. Sustainability is not a buzzword at Glen Raven but rather a central value that has defined the approach we take to creating fabrics that consumers can enjoy for years.” Swers notes that specialty retailers now have the opportunity to take a holistic approach when working with customers, helping them to make the best choices for combining furniture, shade, pillows, and fabrics into a beautiful setting. “Specialty retailers are in a unique position to convey the benefits of per-

to take it a step further. “Performance fabrics are often known as having kind of a slightly rough hand,” Almond explains. “When we entered the market, InsideOut was able to surprise and delight people with the breadth of color, the residential aesthetic, and the soft hand. Our new finishing processes have made it even softer, especially when launching a new yarn, which is a bouclé yarn, which also can be kind of rough. We’re really excited that we can launch bouclé with our new finishing equipment and have a really superior, soft, interesting, nubby fabric.” Almond adds that creating a “residential feel” to contrast with the “scratchy, rough, basic look” is something that differentiates the company in a competitive field. “It really makes our fabric super usable because people can use it in sunrooms, in patios, and it seamlessly goes with the rest of their interior décor aesthetic,” she says. “And that goes for color, too. We’re a vertical operation, so we dye a lot of our own yarns. We’re able to quickly respond to color trends and get them in our lines faster than most because we can control those processes.” InsideOut expanded its color palette this season with an array of neutrals, soft greens, soft terra-cottas, and blues. Getting product to dealers has been relatively smooth, thanks to vertical capabilities within the manufacturing facility. “It has really allowed us to stay on top of our delivery expectations with our customers and a lot of new customers are looking to us to help them solve some of their supply issues,” Almond says. “We’re on regular lead times and just incredibly busy.” SUNBRELLA / GLEN RAVEN CUSTOM FABRICS The recent launch of the Sunbrella Balance collection was a wide-ranging endeavor that coordinated across all Sunbrella offerings. According to Greg Voorhis, executive design director at Sunbrella (Burlington, North Carolina), the collection fuses modern and classic elements with functionality, comfort, and design. “It was intentionally styled to create clever and fresh atmospheres using complex yet composed design elements that feel playful and approachable,” he says. “It makes it easy to choose from various pattern combinations to achieve a look and feel unique to your vision.” Sunbrella also launched RETWEED, a new fabric line designed by Richard Frinier that contains up to 93% recycled content. Mid-century modern and vintage tweed-inspired, the fabrics are woven in classic neutral and richly colorful earthen hues to give the textural appearance of hand-loomed textiles. 22

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formance fabrics and extend their expertise into the sunroom and other areas of the home,” he says. “It’s always important to show a commitment to craftsmanship to help build trust with customers. We’re always looking for new ways to excite and delight our customers with well-designed Sunbrella fabrics that will inspire and perform for years to come.” SERGE FERRARI GROUP Serge Ferrari Group’s (Deerfield Beach, Florida) newest furniture fabrics are the Batyline Elios and Batyline Lounge collections. Both upholstery applications have built considerable momentum thanks to easy cleaning and durability. Laurent Pellequer, North America market development manager – hospitality, furniture & marine, reports that Elios “achieves over 600,000 double rub cycles in testing” and “Batyline Elios offers a softer touch while Batyline Lounge is made for poolside use.” For specialty retailers, the selling points are familiar with durable, high-performing, and easy-to-maintain fabrics remaining big selling points for new business. “Serge Ferrari is well known for its performance fabrics, and this is why we are the leader in the cruise-line industry,” Pellequer says. “The technology and compounds used to make our products have created what people called the Batyline DNA. This is why we

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SPOTLIGHT TOP, LEFT: InsideOut Bouclé Collection from InsideOut LEFT: Long Staple Textual Wovens from Tempotest SECOND ROW, LEFT: Pensacola is one of Richloom’s newest Solarium prints SECOND ROW, RIGHT: Silver Lining Stock Addition from Twitchell BOTTOM, LEFT: Bel Mondo Collection from Tempotest, pictured from top: Sempre Pecan and Murano Latte (image is courtesy of TAVAR S.r.l.) BOTTOM, RIGHT: Santos Bouclé from Revolution Performance Fabrics

despite the increased cost in order to not affect production. This allows us to still ensure timely deliveries.”

are getting so much momentum with the Batyline Elios and Batyline Lounge.” All of Serge Ferrari’s furniture products are Greenguard certified for air quality and are recyclable. The team is also taking it a step further, with Pellequer reporting that the research and development department is currently working on a PVC-free product. During the pandemic, Serge Ferrari experienced issues of raw material shortages and delays in transportation. However, the company responded quickly and bolstered operations. “We invested heavily in new equipment like weaving and ‘thermofixation’ machines,” Pellequer explains. “Also, our production is working two shifts and weekends. Our strategy is to buy the raw material we need

AMERICAN SILK MILLS Now in its 125th year, American Silk Mills (High Point, North Carolina) has seen a lot of trends come and go. In the pandemic year, the outdoor trend only accelerated. “The indoors have gone outdoors,” says Jeff Smith, senior executive vice president, sales and marketing. “That is the one big thing that the pandemic has created, and that’s been huge for the outdoor furniture/fabric world.” As one of the largest suppliers to Lexington for their outdoor collection, American Silk Mills draws on 100,000 unique pieces of art collected over the company’s history—all archived and ready to re-do, re-color, or re-scale. When trends re-emerge, the company is ready. “We know that neutral colors are where the volume is at across the board,” says Kena Cohenour, director of product development and merchandising. “And I think that’s because they offer such a serene and simplistic aesthetic and feel. But I think 24

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now more than ever, you’re going to see more colors coming into the home. It has an inspiring and rejuvenating effect on your mood.” Cohenour predicts that earth tones, along with ocean-inspired blues and greens, will continue to remain popular, primarily due to the mood effect. “We saw that reflected in the March/April edition of Patio & Hearth Products Report,” Smith says. “The cover has a stunning blue.” As the pandemic wanes and trade shows reappear on the calendar, Cohenour and Smith are eager to get back to business. “We are excited to actually have that faceto-face interaction at trade shows,” Cohenour says. “We think one of the beauties of the industry is that it’s a tactile environment. Consumers can come in and look at the product, touch the product. It makes it come to life in a whole different way.” RICHLOOM Richloom (New York, New York) recently launched a group of high-performance solution-dyed woven jacquards and textures along with a new signature print collection. The new offerings fit well with a Richloom heritage already well known for its coordinated print collections and solids. “For us, it’s all about color,” says Chuck Zaberto, divisional senior vice president. Using that bold color in a retail lifestyle vignette is one way to grab a consumer’s attention, and Zaberto notes that such “unexpected” displays can be compelling. Some of those displays could include Richloom’s “chunky wovens and tropical prints that incorporate jungle cats and bold geometrics.” Beyond the eye-catching aesthetics, Richloom uses high UV-resistant dyes and pigments to help fabrics stand up to the elements, keeping them looking better longer. “We also use durable water-repellent finishes that help water bead up and make cleaning easier,” Zaberto says. “Fashion and functionality go hand in glove. Our design team does a great job of developing the next trend groups, and our quality control and production teams ensure that quality and

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SPOTLIGHT FAR LEFT: Ovation 4 Starry Night from Sattler Outdura TOP CENTER: Additional fabric from The Balance Collection from Sunbrella TOP RIGHT: EnduroLiving by American Silk Mills (Indigo shades) SECOND ROW, CENTER: Seaglass Colors from BellaDura HOME BELOW: Brisa Distressed from Ultrafabrics

performance are never compromised. High resistance to fading and a durable water repellent are a must.” Zaberto reports that Richloom has added sustainability practices to its offerings, such as recycled yarns, low-effluent methods of color application, and reducing the carbon footprint through streamlined logistics and energy-saving practices. Richloom has not been immune to pandemic-related issues, but Zaberto reassures, “We make every attempt to order ahead on raw materials, access additional equipment, suggest reasonable substitutes, and work the logistics side for the best transit times and costs. The goal is to save a few days in each step to mitigate the delays.” ULTRAFABRICS It’s a busy time of year for Ultrafabrics (Tarrytown, New York) with a September launch planned for the company’s Coast collection. Sergio Prosperino, vice president of sales, describes an “extremely hard-working collection” with “boundary-pushing durability at 400,000 Double Rubs [Wyzenbeek]; with resistance to UV rays, mildew, and chlorine crocking.” Ultrafabrics’ venerable best-seller remains the Brisa Distressed Outdoor. It’s an enduring success that Prosperino attributes to “the rustic appeal of distressed leather that looks good both inside and out. It’s a unique look not often seen in the industry.” For specialty retailers who want to show it off properly, Prosperino urges viewings both indoors and out. To fully understand the fabric, he adds that customers need to sit on it to fully “experience the comfort provided by Ultrafabrics.” With manufacturers increasingly using traditional material on transitional designs, Prosperino differentiates Ultrafabrics by using “premium, high-quality polycarbonate resins in our manufacturing that helps enhance abrasion, water repellency, mildew defense, solar endurance, and colorfastness.” It all contributes to performance and aesthetics that are married to a long-term commitment to sustainability.

“In addition to introducing our first biobased collection, Volar Bio, Ultrafabrics is committed to reducing and reusing water in our manufacturing,” Prosperino says. “Through a new distillation process, we are now able to recycle up to 3.2 million gallons of water annually. We are also Indoor Advantage Gold certified.” BELLA-DURA HOME Bella-Dura HOME (New York, New York) introduced a new collection of about 30 patterns this spring. The decorative jacquard fabrics include organic textures, colorful ikats, bold clean geometrics, and charming botanicals. “We are featuring a new chenille yarn this season,” says David Thomases, executive vice president. “It is finer in denier, very soft to the hand, and allows us to showcase a broader color palette.” Bella-Dura HOME’s Lansinger pattern remains a best-seller, thanks to what Thomases describes as a “texture inspired by an heirloom textile that features a colorful strie of weft yarns on a slub warp.” New colors were also released this year, including neutral and multicolored options. Tracking trends is occasionally an inexact science, but Thomases identifies eye-catching patterns as “very popular” right now. “Juxtaposing these bold patterns with dry, natural looking textures—like a linen slubby look—is big trend we are seeing,” he says. “People are still responding to a soft hand and things that drape well.” Combining soft hand with performance is a must for consumers, and Bella-Dura HOME fabrics are woven with a “High UV Polyester and our Bella-Dura propriety polyolefin” to satisfy that desire. “The performance really comes down to the fiber with Bella-Dura HOME,” Thomases says. “The performance properties, such as bleach cleanability, lightfastness and stain resistance—are all inherent to 26

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the yarns themselves. “Creating unique designs that are missing in the market is at the forefront of our new developments,” Thomases adds. “In addition to aesthetics, it is important that we ensure that any design meets the performance standards needed, while maintaining a residential hand… Color is definitely warming up as gray makes way for new neutrals such as lighter tones of linen and camel, as well as rich chestnut browns. Blue continues to be important and encompasses a full range from light seaglass, mid-tone chambray and denim, to deep, inky indigo.” PHIFER INCORPORATED Classic wicker styles from Phifer Incorporated (Tuscaloosa, Alabama) continue to resonate with sling customers who are looking for longevity and fashion in sling fabrics. Phifer’s 2021 New Stock Introduction Gannon is a sleek and contemporary take on traditional chunky wicker fabric, and according to Monica Thornton, director of design, it features three new colorways in Mocha, Granite and Luxe— described as natural wood and mineral tones with a touch of metallic. Performance and even sanitation are addressed through Phifertex fabrics’ commitment to Microban, an EPA-approved antimicrobial. The protection is added during the manufacturing process and does not wash or wear off throughout the lifetime of the fabric. Microban has been formulated to be effective against most common molds, fungi, bacteria, and yeasts that can cause stains, smells, and fabric degradation. After weathering the stress of the past year,

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SPOTLIGHT LEFT: Ovation 4 Morning Sky from Sattler Outdura CENTER: Addition fabric from the InsideOut Bouclé Collection BELOW: LLP Dupioni Ice Blue, LLQ Charm Ice Blue, LLR Cole Stripe Riviera, KDT Dupioni Puree, and KDV Charm Tango from Phifer

Thornton is not surprised that many consumers are seeking colors that are soothing and uplifting. “Phifer’s 2021 New Stock Introductions of Dupioni Ice Blue and Dupioni Puree offer fresh color that renews our spirit and provides comfort,” she says. “Coordinating fabrics in Charm Ice Blue, Cole Stripe Riviera and Charm Tango further complete this cheerful collection.” Bringing this good cheer to customers resumed after a brief pause in Spring 2020, and since then Phifer has seen a steady increase in demand from outdoor furniture manufacturers and for replacement fabric. As a made-in-the-U.S. company, Thornton says, “We have experienced minimal interruption in supply

chain but are challenged with attracting and retaining qualified labor to produce our products.”

patterns,” Jimison says. “This year, we also introduced a line that is best described as a menswear look, which is very popular right now. The colors are very subdued—soft grays and blues and natural oatmeal shades. It’s not what somebody would think of as bright and vibrant outdoor colors. We do those—we’re just not doing them on this particular line. It’s a sophisticated and subtle look.” Like many of his colleagues, Jimison sees solid colors continuing to do well. “People seem to be going back to solids, grays, whites, and blues…geometrics have also done well this year,” he says. “I’ve

PARA TEMPOTEST Para Tempotest (Cincinnati) recently expanded its Long Staple Collection, thanks to a proprietary agreement with a fiber producer. Jeff Jimison, senior vice president, explains that Tempotest’s solution-dyed acrylic fiber is spun into a yarn, ending up with “a yarn and a fabric that imparts a hand and a textural feeling much like what you would get with a natural fiber fabric, a linen, or a cotton.” From there, the fabric is woven into textural items resembling linen. “We also are putting them in the jacquard

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seen our sales centered around the basics— block stripes— which have been in the outdoor world forever. They peak and they wane, but they never go away. This year, there seems to be a resurgence in those standard outdoor qualities that people want to have in their outdoor spaces.” Specialty retailers looking to capitalize should expand their offerings: “Don’t be hesitant to show things outside the box, and to recommend to customers who may only know one or two names in the industry, that there are others out there doing nice things with really good quality raw material and constructions that deserve a look.”

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HEARTH RETAILER

A Storied Past For over a century, this beloved Missouri shop has been serving customers’ hearth and hardware needs. BY KIMBERLY RODGERS PHOTOS BY ADI PHOTOGRAPHY

ot too many retailers, let alone a multi-generational family business, have as long and interesting history as Hechler’s Mainstreet Hearth & Home (Troy, Missouri). In fact, the specialty retailer can trace its roots to 1896 when Grover Cleveland was president, Utah became the 45th state, and Julius J. Hechler opened a hardware store on Main Street in Troy—a small town founded in 1821 located about 55 miles northwest of St. Louis. Hechler’s Hardware remains a thriving business and its success led to the 2002 opening of Hechler’s Mainstreet Hearth & Home located just across the street. “My great-grandfather started the business and built the original hardware store building,” says fourth-generation co-owner Dan Hechler. The store sold wood-burning stoves for home cooking and heating. As a sign of the era, Hechler adds, “We even have an old advertisement from back then that says the best wife in the world deserves the best cooking stove.” Selling a wide variety of top-quality hearth products had always been a part of Hechler’s Hardware since it began. For many years, hearth was a seasonal business, but eventually fireplaces and free-standing stoves were sold year-round. “As time went on, the hearth category became a bigger portion of the hardware business,” Hechler says. In 2001, the building across the street became available, giving him the opportunity to open a second store dedicated to selling hearth products. Known as the Opera House, the Italian Renaissance-

Top: An Italian Renaissance-style building originally constructed in 1890, the Opera House has a unique past. Bottom: The 7,000-square-foot showroom features multiple hearth displays.

style building was constructed in 1890 by members of Hechler’s family, and has its own unique past. The upstairs of the building had a theater that hosted all types of events, including traveling medicine shows and silent movies. Owned by relatives of the Hechler family for years, the building changed hands multiple times and the site was home to different businesses, including a grocery and meat market, furniture store, and Chevrolet and Ford dealerships from 30

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the early part of the 20th century. There are still large gear wheels visible on the ceiling of the second floor, which were installed to move cars from the first floor. When Hechler purchased the historical building in 2001, it needed a complete remodel, which took about one year. The inside was basically gutted. However, the acquisition turned out to be a very good investment. “The new building allowed the hardware store to expand and the fireplace and

stove business to quadruple.” The proximity of the two stores directly across the street from one another makes it easy for Hechler to oversee both. “I walk back and forth every day.” FOCUS ON WOOD Today, Hechler’s Mainstreet Hearth & Home has multiple displays in its 7,000-square-foot showroom,

including several working woodburning, direct-vent, and electric fireplaces, along with a variety of stoves. Notably, the store sells a large amount of high-efficiency woodburning fireplaces. “We don’t emphasize open decorative fireplaces as much as we do high efficiency— which tends to be our focus.” Many people are unaware of the 31

advancements and types of high efficiency wood-burning hearths available today, so Hechler’s goal is to educate people on their options. “We are not necessarily trying to sway people one way or another between wood and gas, but most hearth buyers don’t have the concept that a fireplace can actually heat a home.” Troy is located between suburban and rural areas and serves a wide variety of customers throughout Greater St. Louis and across northern and central Missouri. “People from the suburbs are more interested in gas products, but those located in the country want to burn wood.” He notes that buyers are interested and open to wood-burning products, once they realize their versatility. In addition, beginning in 2021, consumers buying high-efficiency wood or pellet stoves can now claim a 26% tax credit. “This has really gained traction and we think this coming fall the tax credit will be a big driver in sales for these types of products.” No matter the fuel type, Hechler’s Mainstreet Hearth & Home carries a wide offering of top-name products from a range of manufacturers. This includes wood/gas/pellet stoves from Blaze King, Quadra-Fire, HearthStone, Jøtul, Harman, Regency, and Vermont Castings. In wood/gas/electric hearths, the store partners with Ambiance, Empire Comfort Systems, Heat & Glo, Kozy Heat, Hargrove, Napoleon,

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From left: Dan and Kim Hechler, Phil Hechler, Matthew Staley

Amantii, Modern Flames, and SimpliFire. The grill category includes products from Big Green Egg, Green Mountain Grills, Traeger, Napoleon, and Phoenix. The store is devoting more space to grills, accessories, spices, and smoking woods. Sales are increasing each year. “We are not in a high income area, so the concept of the outdoor great room and kitchen is not widespread around here, but it is up and coming our way,” Hechler says. “In high-efficiency wood fireplaces, the Northstar from Heat & Glo is one of our number one sellers. In general, all products from Heat & Glo and Kozy Heat do very well for us,” Hechler says. In addition to a good business in wood-burning products, the store sells a tremendous amount of direct vent gas fireplaces. “The majority of our showroom displays are of direct vent gas products and most of the new construction is going this way,” he adds. The pandemic has most definitely been a huge factor in receiving product from many manufacturers. Increased demand combined with logistics issues and a shortage of materials and components has created a shortage of product. “Supply has been a problem this year with some manu-

HEARTH RETAILER facturers about 6 weeks-plus out before we receive product,” Hechler says. As essential businesses, both stores were never shut down during the pandemic. For many years, the store has worked with several of the same independent contractors to provide all installation. Hechler has looked into hiring his own technicians; however, he adds, “We have some very good installers we have worked with so it has never been a problem. This approach works well for us and we don’t have to worry about keeping people busy during a downtime since they all have other avenues of work.” As president, Dan Hechler oversees all aspects of the hardware and hearth sides of the business. His partner and brother, Phil, devotes his time exclusively to hearth, which he runs with a lean staff of four people. Currently, there is not a fifth generation working in the family business. Dan says, “My kids’ career paths are already decided, but Phil’s kids are younger, so a member of the next generation working in the business is not quite clear at this point.” A bright spot of the pandemic for many hearth retailers is a surge in business from

families remodeling their fireplaces to create more enjoyment. “The pandemic brought us a whole new generation of customers,” Hechler says. “I think people are more conscious now of buying local than they were a few years ago.” Being in business, in the same area, for 125 years brings a lot of name recognition. In addition, a stream of steady traffic drives by both stores, in their prime downtown locations, every day. “Our name and honest reputation are very well known, and we just can’t beat word-of-mouth advertising,” Hechler says. He also attributes the store’s longevity to his staff. “We are really fortunate to have a lot of great employees and have wonderful people working for us.” It also helps, he adds, that customers who visit the showroom work directly with the store’s owners and its staff with long-time experience. People receive more personalized, hands-on attention, Hechler says. With its rich history, yet up-to-date showroom, it’s a unique experience to visit the store. “When people come in, we want them to feel like they have arrived at the right place and they don’t need to go anywhere else. Hechler’s is where they want to be.”

Wood-burning products are popular in the store’s market.

BUILT TO OUTCOMFORT & OVERLAST

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Circle Reader Service No. 33

OUTDOOR GRILLING

BBQBILL’S

Outdoor kitchen retailer makes a name for himself in a city where melt-in-your-mouth barbecue takes center stage. BY MAURA KELLER | PHOTOS BY MARTIN S. FUENTES

FOR MORE THAN 28 YEARS,

BBQ Bill’s in Las Vegas has been serving customers and meeting their outside grilling needs. The store’s namesake, founder and owner Bill Reingruber, says his original vision in starting his barbecue business was to customize the outside grilling experience. “If they want to be able to grill 20 patties at a time, it’s our job to make that happen,” Reingruber says. BBQ Bill’s was founded in Reingruber’s garage in the early 1990s. “I began building prefab islands until the neighbors complained about all the noise and what not. I needed to get my own shop anyway, as I was doing home shows a couple times a year to get the momentum and to get in front of customers,” Reingruber says. At that time, Reingruber was the only BBQ booth in the show. He’s always loved building and designing outdoor kitchens and has made many friends with customers along the way. “I still have people stopping in the store saying, ‘you built my outdoor kitchen 20 years ago!’” Prior to owning BBQ Bill’s, Reingruber had been co-owner of Nevada Outdoor Living for 14 years, but the partnership didn’t work out. “Everyone in Vegas knows me as BBQ Bill, so I thought this is a better name to grow the business and we could go to any state and be BBQ Bill’s Outdoor Living. I do have that vision,” he says. Today, the company works with customers to provide ideal outdoor kitchen solutions for existing homes, customized to meet the preferences of each customer. So what are today’s outdoor kitchen aficionados looking for? Other than Bill’s custom builds, Coyote grills sell very well as they are affordable but, on the BBQ equipment side, Reingruber’s top-selling brand would be Summerset/AMG grills and equipment, followed by Hestan and Coyote, Blaze, Twin Eagle, and Lynx. “Pizza oven sales are at an all-time high,” Reingruber says. “Also, fire features such as fire pits and fireplaces have been up. We do specialize in fire rings and linear burners, as well as fire glass and log sets. People also come in for different types of wood for their wood-fire setups. I’m the only guy on my side of town that sells them.”

With an immense inventory of grills and outdoor kitchen merchandise, BBQ Bill’s is one of the most respected outdoor cooking stores in Las Vegas.

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Top: Bill Reingruber Middle: After starting his business building outdoor islands from his garage over 20 years ago, the store’s namesake is now Nevada’s top outdoor living specialist. Bottom: Outdoor kegerators and dispensers are big sellers.

racks that allow consumers to cook meats differently. As Reingruber explains, people now want to know what material the grill is made out of. “It used to be, you’d have your red charcoal grill with no thermometer, and you had to guess if you were cooking it right,” he says. “But the more people learn about grilling, the more often innovations tend to pop up that keep them interested.” From his experience, Reingruber believes the AMG Encore lineup is the most evolved within the industry. “It is the best and the most well-constructed grill on the market. With the multi-fuel capabilities, it’s really a great value and would be the most enjoyable for me to grill on. I tell customers, ‘This grill will last you a lifetime. You can put it in you will and pass it on to your family.’”

Another strong-selling product: BBQ Bill’s offers pellets at a lower price than big-box stores, so they are a favorite among customers. AN EVOLVING INDUSTRY Having been in business for almost three decades means that Reingruber has experienced many changes and growth in the BBQ industry. From his experience, grill products have definitely evolved, including more modern designs on islands, modern fire pits, and additional color on grills. With Google and YouTube giving people lessons on how to do it at the push of a button, there’s been more of a demand for additional features on the grill and more 35

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CONTINUING GROWTH BBQ Bill has truly made a name for himself in Las Vegas. While the company doesn’t do traditional marketing, they do host various events including cookouts and tailgates. “We’re mostly a word-of-mouth business. A lot of homes across the valley have my grills in them, and when people have parties, they’ll sometimes have their friends come to see me. I’ve been working on putting together some online video content with a professional production team just to offer something new to the experience,” Reingruber says. He also attributes his company’s success to his team’s sense of community. “Nobody grills alone, I always say. When people come into the store, they’re thinking about home. We want to make them feel at home every time they walk in. And these aren’t just customers, either. They’re people I see around town. Some of them I’ve known for almost 30 years now. We have fun in the store with customers. We have mannequins sitting at some of the displays… hanging out having beers, dressed up in football and hockey jerseys.” As consumers continue to focus on improving their homes, the focus within the grilling industry is the difficulty in getting product as well as prices going up. That said, Reingruber points to several trends that are capturing the attention of

OUTDOOR GRILLING consumers. “I think having a pizza oven is a real deal this year. We have a lot of customers asking to incorporate a pizza oven in the outdoor kitchen. Also, TVs and entertainment walls with sound systems are very popular.” EXCEEDING EXPECTATIONS Customer service is paramount in the BBQ industry. As such, BBQ Bill’s offers free design consultations for customers looking to enhance their outdoor kitchen experience. In addition, having a complete understanding of the industry and extensive product knowledge truly sets BBQ Bill’s apart. Reingruber and his staff enjoy working up an outdoor kitchen design right in front of the customer, letting them watch the BBQ island evolve into exactly what they wanted or even exceed their expectations.

Free design consultation is provided routinely for customers seeking functionality and visual appeal.

The showroom boasts large TVs showing outdoor kitchens the company designed to give customers ideas and see the work BBQ Bill can do. “We have helpful design staff and an upbeat atmosphere, with no sales pressure. We also have an amazing selection of displays that showcase our BBQ equipment,” says Reingruber, who takes the time to determine exactly what each customer is looking for. “A lot of people in Vegas want a custom grill setup in their backyard. It’s important we take a look at the space first to know what we’re working with,” he says. “I usually draw something up for them, a blueprint. Let’s say they want satellite radio outside while they’re cooking; I’ll have to figure out how to hook that up and take a look at their power situation. You could write a whole book about it.” In fact, outdoor living just got better as BBQ Bill’s now offers outdoor cinema entertainment centers. Homeowners have the option of incorporating an 8’ x 5’ LED television or larger custom sizes into their outdoor living area. So with his wealth of industry experience, what does Reingruber envision as the future of the grilling industry? Quite simply, it’s about the new people who take interest in it. “The more the market reaches new demographics, the more we’ll see different things with the home grill. There are different grilling setups that come from many different cultures, and I think we’re going to see more innovations based on that,” he says. “I think 2021 is the year to invest in your backyard since traveling is difficult, and people are definitely thinking, ‘Let’s do the backyard right, as we aren’t taking that vacation and not eating out as much...’” After three decades in the grilling industry, Reingruber still enjoys his role. “My job is fun. That’s what I like most about it. I’m around really good people all the time. Everybody in the grilling industry just wants to have a good time. And we all know how to cook, which is a plus. We look forward to being a leader in retail sales of BBQ and fire features and to be homeowners’ and contractors’ go-to source for outdoor kitchens and fire features.”

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SHOWROOM SHOWCASE

WELCOMEBACK A Mississippi retailer’s enduring strategy and family atmosphere create generations of customers. BY SHARON SANDERS PHOTOS BY JOHNSTON PHOTOGRAPHY

AT A TIME WHEN everything in retail

is unpredictable, getting back to the basics can be more appealing than ever. Madison Fireplace & Patio (Madison, Mississippi) delivers small town personal service alongside top quality products—with no excuses. This philosophy is something that has consistently set the familyowned retailer apart, no matter what the economy throws its way. The beautiful, historic town of Madison is a place where small retailers support each other, people love to shop local, and everyone is your neighbor. “The whole state of Mississippi is friendly; we were just brought up that way,” says owner Tommy Stallings Jr. “Our store’s reputation is driven by relationships. We really don’t know how to do business any other way.” For 34 years, the store has changed with its market—starting out as a fireplace and door retailer and gradually evolving into a specialty fireplace and patio shop. “When my wife Mary and I started the store from scratch in 1987, the town had a population of only 2,300 and now it’s pushing 25,000.” Today, it serves all of central Mississippi and because of the reputation it has built, word of mouth is its best advertising. Sitting on several acres of land, Madison’s three indoor showrooms reside in three buildings—in addition to its inviting outdoor furniture showroom. They are expertly merchandised with quality casual furniture, grills and fireplaces, and unique gift items from manufacturers that share Madison’s values of uncompromised service and top quality. “We are constantly re-evaluating our vendor partners to ensure they are a good fit for our family of products.”

Top: From left: Michelle Marshall, Beth Sledge, Will Cooper, Mary Stallings, Tommy Stallings, Dylan Hamman, Ally Ray Bottom: Madison’s inviting showroom vignettes inspire customers.

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thing different to the table, which brings out the store’s unique personality. Stallings is known for his barbecue knowledge and grilling skills that he demonstrates during the store’s Saturday grilling days and at local special events— cooking everything from shrimp and grits to steak. “Our employees are the biggest asset to our business, hands down.” During the early days of the pandemic, the store was forced to close because it wasn’t considered essential, and Stallings didn’t lay off any employees. They even received a paycheck until the store opened back up again. “Our staff is too important to us to lose even one.” Like for most businesses, the pandemic

Top: The expertly merchandised showroom features décor to suit every taste. Right: Performance fabrics add personality and style. Bottom right: A colorful Adirondack chair display draws in drive-by customers.

The current brands include specialty casual furniture from Patio Renaissance, Gensun, Berlin Gardens, Erwin & Sons, OW Lee, and Homecrest. Its selection of umbrellas include Treasure Garden and Galtech, as well as grills from Blaze, Saber, Memphis Wood Fire Grills and Big Green Egg. “People love doing business with an operation like ours because they get to a point when they realize price isn’t everything,” Stallings says. “They are tired of no service from the big box, and the internet is even worse because you never know what you’re going to get—at our store, anyone can come by for a test drive.” The Madison team goes all out for their customers. Years of experience has shown them what their customers want—from sales to service and everything in between. The store offers replacement cushions,

replaces sling fabric and is more than happy to order frame parts or locate out-of-circulation furniture to replace existing pieces. “These extra services are what makes a specialty retailer irreplaceable. It’s not just about the initial sale. We care about the little things customers need after a purchase for months and years.” Repeat customers are what drives the business. “When you treat people like family, get to know them and build a relationship, they will always come back.” The store’s sales team ranges in age from 27 to 71 years old—which has proven to be a huge benefit. “Every salesperson has their own style and clique, so there is somebody who can connect with every customer,” Stallings explains, adding that it wasn’t planned that way. It just naturally worked out. Every employee brings some39

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was a struggle at the beginning when the store couldn’t open during March and April of 2020, which are typically some of its biggest sales months. “We had trucks coming in with spring inventory almost every day, but we weren’t able to get it to customers right away,” Stallings explains. When the local businesses were able to open back up, everyone in the community banded together. “People in Madison County are small-business supporters. Customers made a point to come in and make purchases, so we sold through inventory pretty quickly. The community was great to us.” The store’s biggest challenge right now is getting inventory with many manufacturers estimating 6-8 months for delivery, which has caused the store to change the way it does buying for the foreseeable future. “We are placing orders much further out based

SHOWROOM SHOWCASE on what my sales reps are telling me to do. My relationships with them are proving to be crucial for our business to run at full capacity.” Stallings has noticed customers have become more patient over the past year and a half because they understand that many issues are out of the store’s control. “Communication is what makes it work. We have to do our part and call customers immediately if timelines or delivery schedules change. It shows them we care. They don’t mind waiting, but they don’t want any surprises.” Madison County is one of the most desirable and fastest growing areas in Mississippi. “We see new faces every day, which means we have the opportunity to show who we are in these tough times. We want them to choose Madison as their new hometown shop for all of their outdoor living needs— hopefully for a lifetime.” When it comes to lessons learned

during the pandemic, Stallings has become more selective about the merchandise he brings into the store—from furniture to accessories—paring back to the essentials. “We’ve needed to do it for a while, but this has nudged us to make it a priority.” The showrooms are also getting an infusion of fresh, modern furniture styles and an increased focus on mixed media featuring different finishes and weaving.

“We have a phenomenal team of decorators on staff who are constantly updating the look of our showrooms to keep them interesting for customers. Getting in a new generation of furniture styles that appeal to our younger customers is changing the overall appeal of our store. We’re expecting it will even nudge some of our long-time customers to freshen up their outdoor spaces as well.” The Stallings see 2021 as the beginning a new chapter for Madison Fireplace & Patio. “We look forward to

Top: Madison Fireplace & Patio is a hometown staple for outdoor living products. Left: The Big Green Egg is a customer favorite.

building relationships with new customers. This store is a big part of our lives, not just a job. Everybody walks in here with a smile because we are one big family community. We’ve had many generations of families pass through our front doors and that makes us happier than anything.”

SUPERIOR QUALITY. BEST SERVICE. NO COMPROMISE.

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AS I SEE IT

FRANKFORD UMBRELLAS

TAKE COVER Frankford Umbrellas’ creative shade designs keep the sun’s harmful rays at bay. BY SHARON SANDERS

HEALTHY, OPEN-AIR

spaces are all the rage and shade products are one of the hottest tickets to keep things comfortable and cool. Frankford Umbrellas (Mount Laurel, New Jersey) has managed to take the opportunities 2020 brought to the outdoor living industry and translate them into sales and new customers. Laura Dudley Patio & Hearth Products Report spent time with Laura Dudley, national sales manager, to find out what makes Frankford Umbrellas special and what the company’s plans are for 2021 and beyond. Who is Frankford Umbrellas? Dudley: Frankford Umbrellas is a small business founded in 1898 by two Austrian immigrants, Samuel and Benjamin Frankford, as a rain umbrella company. It has grown and evolved its products over the years to include beach umbrellas, commercial umbrellas and, in 2016, we entered the specialty retail outdoor living market. Frankford’s credo revolves around building products that last by using the best materials in the industry, and most importantly, by making sure there is no built-in obsolescence in our shade designs— we don’t make throw away products. We grow our business by building products to last more than just a few seasons so customers

will tell their friends. Frankford is proud not only to work with, but to truly partner with specialty retailers around the country. The fact that we are not a large company means we are able to stay flexible and cater to specific needs of the specialty retail channel, which is our priority. What put the company on the map in the shade industry? Dudley: Prior to entering the retail channel, we heard from retailers that there was a large price and quality gap between entry level and designer umbrellas. In response, Frankford developed a beautiful, commercial-grade shade solution for every budget that matches the quality of the outdoor furniture sold by specialty retailers. We are proud to be known as an accessible luxury brand. Why do retailers choose Frankford umbrellas? Dudley: Frankford has seen growth in

sales each year for almost three decades. Retail clients choose to partner with us because of our commitment to quality, modern design, fair pricing, fast lead times, and our incredible investment in inventory. We work hard to train our clients, deliver a quality product, and stay incredibly responsive to the needs of our customers. As a result, our clients continue to sell more and more product each year. What is the latest company news? Dudley: Our quick ship program has become a huge customer favorite, and we are building on that success. Coming soon, we’ll be adding five new 9 oz. marine/awning grade acrylic fabric colors to our current lineup of 25 choices (all with a 10-year residential warranty). We also have seven quick ship frame finishes available. Our goal is to have product ready when our clients need it, so they don’t have to maintain high levels of inventory—instead, they can place small orders whenever they need them. We have learned in our over 120 years of experience that the success of our clients is the key to our long-term success. What do you see as your biggest successes over the past few years? Dudley: The launch of our cantilever collection has been one of our biggest successes over the last few years, and cantilever sales continue to double each year. In addition, our entrance into the casual furniture specialty retail market five years ago was the most exciting challenge we have ever undertaken. We now have over 300 retail partners that carry our shade products and bases. It has

Top: Eclipse Cantilever 13-foot Octagon Bottom: G-Series Monterey

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Circle Reader Service No. 43

AS I SEE IT

FRANKFORD UMBRELLAS

truly been an honor to meet them, train them, and become family with each and every one of them. Our industry has the most hardworking and kindest people one could ever hope to meet. Is the company making any changes in 2021? Dudley: The pandemic has caused an unprecedented demand for shade, as people are discovering the need for livable outdoor spaces that they can use year round. Frankford has been hard at work updating its internal systems to create greater efficiency and is hiring more customer service team members, production supervisors, and logistics team members so we have a full team to support our growing company. We have also been working with our suppliers over the last year to manage the escalating price of raw materials. All of our work is paying off and we are pleased to announce that we will not be implementing a midseason price increase (as most of our competitors have done). Has the pandemic brought any new opportunities for business? Dudley: Absolutely. Last year was a crazy year. We blew our sales goals out of the water. It brought Frankford a record number of new retail clients because so many had difficulty getting umbrellas from their regular suppliers due to fabric delays. We use several fabric vendors, including the Spanish company Recasens that has been our primary source for stock-

ing fabric for the past 15 years. Recasens has not experienced any supply chain issues during the pandemic, so it continues to provide us with the fabric we need without delay—which has turned out to be a boon for Frankford. We are grateful to have welcomed so many new (and unexpected) clients to the Frankford family in 2020 and 2021. We look forward to proving to them that we are the best choice when it comes to quality, price, selection, and customer service. They will wish they would have switched sooner. What are the latest trends in shade products? Dudley: Giant shade continues to be one of the hottest sellers and the largest-growing segment for us and the industry. It’s popular because it gives people the ability to shade an entire furniture group or sofa sectional for a fraction of the price of a permanent awning. Not to mention the fact that they don’t require the hassle or expense of zoning and permits like awnings. When it comes to the most popular colors, it is difficult to pin down specific trends as they tend to change in different areas of the country, but navy blue and charcoal marine grade fabrics, as well as matte silver frames, have been our best sellers. What Frankford shade products are you most excited about for 2021? Dudley: We are excited to see demand for our cantilevers grow—our latest collections Eclipse and Aurora are beautiful, durable, and affordable. Our top selling

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market umbrella is the Monterey collection. The best thing about a Monterey umbrella is that it has fiberglass ribs, like a fishing rod, so they are extremely bendable and flexible in the wind—which means a lot less breakage. All of our products have features that make them last season after season—which is why our customers are lifetime customers. What do you think 2021 holds for the shade industry? Dudley: We believe there may be a slowdown in the retail industry as stimulus money is spent and homeowners start to travel and vacation again. However, with the increase in our casual furniture specialty retailer partners, Frankford is confident we will continue to see growth in the market in 2022 and beyond because more retailers are discovering that our products are the right fit for their shade needs. What’s next for Frankford Umbrellas? Dudley: We have lots of cool things in the mix— including a rewards program, a friends and family program for our dealers, and exciting new technologies that will be revealed for the 2022 season. We are committed to continuing to discover new and innovative ways to make our clients more profit, and to become a true partner in this difficult and competitive market. Our goal is to make our clients members of the Frankford family and to do business the way we feel it is supposed to be done.

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Las Vegas Market SHOWROOM B360 August 22–26, 2021 couristan.com | 800.223.6186 45

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Circle Reader Service No. 45

MY TURN

NORTHCAPE

DELIVER THE GOODS As sales surge for casual furniture, NorthCape’s flexibility has been key to meeting consumers’ needs. BY KIMBERLY RODGERS

he COVID-19 pandemic has created a surge in consumer demand for many types of products across the U.S. and globally. As a result, whether building a house, buying a new car or boat, or shopping for patio furniture, shoppers are finding many items in limited supply. Due to a global shortage in shipping containers and a drought in Brazil, there is even a deficit of coffee, reports Bloomberg. “Across many industries, there is tremendous demand for product, which is great,” says Tom Murray, president of NorthCape. “However, it has been a challenge securing anything from raw materials up to finished goods.” In addition, the expense of moving product has also increased. “Whether it’s short supply, pricing, or the capacity to move product within the system, these circumstances are placing stress on almost all businesses in some way,” he adds. Nonetheless, Murray is not complaining. Instead, he is focused on what NorthCape (Romeoville, Illinois) can do to provide product. “My recommendation to my sales staff and our retailers is to look at what we can accomplish under the current circumstances.” This includes encouraging retailers and buyers to remain flexible. For example, he suggests directing consumers to furniture options that are available right now other than what shoppers originally intended to purchase. NorthCape is doing everything possible to fill orders and supply its customers with much-needed product. “We are fortunate with our domestic

infrastructure along with some good forecasting that we are still able to send product out every day,” Murray says. Prior to the pandemic, consumers became accustomed to an abundance of available choices when shopping for goods, Murray comments. “People will need to change their mindset in the current climate.” As the supply chain has since caught up for paper products (i.e., toilet paper and paper towels), which were in short supply or completely unavailable in the first few months of the pandemic, Murray expects the same end result in the casual industry. “We are trying to project when that will be. It may be tied to when all the stimulus checks have gone out and people don’t have the extra money to spend on purchases like furniture.” In addition, he says, once the majority of Americans have been vaccinated and feel ready and safe to travel, dine out, and attend concerts and movies again, the demand could decrease for products related to the home. “When a more normal way of life returns, families may be tired of staying at home and consequently spending money on their homes.” Therefore, Murray adds, it’s

important for retailers to make sales now, while demand remains high. ENHANCEMENTS NorthCape is well known for its depth of woven casual furniture collections along with offerings in extruded aluminum/sling, mixed media, and teak in stylish designs featuring high quality, comfort, and value. Fire tables and a vast selection of premium-made replacement cushions in an array of 100% solution-dyed fabrics from Sunbrella fabrics are also available. Some new products to be introduced this year for the 2022 season were originally on the drawing board last year but were delayed due to the pandemic and related shutdowns, Murray notes. In addition, some products that were intended for the 2021 season have been either delayed in manufacturing or shipping, so they have, in effect, become new for the 2022 season. In addition, some products were partially released, which has brought some advantages, Murray says. “This allows us to focus on those products that showed a strong performance.” Furniture using mixed media has become quite popular among NorthCape’s offerings, and the company will continue to incorporate new, interesting materials such as simulated leather and poly lumber in a number of its products including woven lines. Teak also continues to be a nice growth opportunity. “From a volume standpoint, poly lumber seems to have an advantage from an end-user’s perTop: Cyprus with Tangent POLYTUF, rope, aluminum, and Sunbrella Cast Horizon fabric cushions Bottom: Hixon with Tangent POLYTUF, aluminum, and Sunbrella Canvas Spa fabric cushions

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Circle Reader Service No. 47

MY TURN

NORTHCAPE

spective due to its low-maintenance aspect,” Murray says. NorthCape is also focusing on more manufacturing opportunities in the U.S. As such, the vast majority of all the company’s cushion manufacturing is now produced domestically. NorthCape is also producing value-add products (accessory pieces added to international components) almost entirely domestically. In fact, Murray says, “Our goal is to have two new products completely made in the U.S.—all the way down to the cushions.” The products include a revamped version of one currently made overseas and another completely new to the company’s lineup. The collections will be in the categories of aluminum and mixed media. The woven category continues to remain a significant portion of NorthCape’s business with a wide variety of options available. “Woven is where we started and the demand and appeal remains strong, especially in the chat and deep seating arenas,” Murray says. Woven lines are made in Vietnam, China, and Indonesia. “We will continue to produce these lines in these locations since it is not something we can make domestically.”

Specialty retailers continue to make up the majority of NorthCape’s customer base. Several years ago, the company also entered the indoor furniture channel, which is a good fit for the manufacturer’s deep seating offerings. However, NorthCape does not have a mass merchant strategy. “We are not the right price point for a bigbox store,” Murray says. STAYING STRONG NorthCape never shut down any of its domestic plants during the pandemic. Instead, as the majority of the company’s dealers closed and no longer needed product, manufacturing shifted to mask and nursing gown production. The idea came from one of NorthCape’s owners, Bill Wenzel Jr., who sits on the board of the Cape Regional Medical Center in New Jersey. The PPE products were not certified N95, but they were able to extend the life of certified equipment used by hospital staff. “PPE production was about 50% of our output for two months,” Murray says. The move not only benefited medical personnel during a time of great need, but also enabled NorthCape to remain open. “This gave us a

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Faux concrete aluminum tables with Bellanova woven, and Sunbrella Spectrum Denim fabric cushions

chance to keep our employees working and everyone felt good about it.” All masks were produced at the Alsip plant and distributed nationally. As life returns to normal, Murray predicts the product-buying frenzy will lessen. However, he believes people will still want to continue to enjoy their homes and create usable and enjoyable spaces to gather with family and friends. Home sales are surging at an all-time high, so this is good news for the furniture category. “This trend is our friend right now, as our industry is very dependent on housing,” he adds. The dynamics of the market have undoubtedly changed this year. Due to the logistics, sourcing, and pricing limitations the pandemic has created on manufacturing operations, companies across the board will not be coming out with a lot of new products. The good news is that so many different types of products sold extremely well this year. “When buying for a year from now, I suggest dealers look at what is hot for them now and base their buys on that,” Murray says. He notes that this year should be a very good one for specialty retailers. When talking to dealers, he hears a common theme. “Most say they are never going to see a hot selling market like this again.”

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Circle Reader Service No. 49

PRODUCT INNOVATION

TRAVIS INDUSTRIES

As consumer demand surges, Travis Industries has successfully ramped up production. BY KIMBERLY RODGERS

CONFRONTING CHALLENGES THE FIRST QUARTER

of 2020 was already starting off with record numbers in sales and production levels for Travis Industries—the largest privately owned wood, pellet and gas stove, insert, and fireplace company in the United States— when the coronavirus pandemic hit in mid-March. As with most manufacturing companies, operations were temporarily shut down. “We weren’t quite sure what the future would look like,” says Kurt Rumens, president and general manager. After instituting a series of safety protocols, the Mukilteo, Washington-based company petitioned the governor’s office to resume production as an essential business and operations restarted in late April 2020. Although unsure how the pandemic would affect the

home projects they have been wanting to do forever. This created a surge in business for us that has, quite frankly, not stopped.” By October 2020, Rumens and his team concluded the increase in sales was not a blip but a general upward trend with staying power. The robust word of mouth for the company’s products, from satisfied customers, only fueled sales which grew stronger week after week. “That demand has continued to

future for their employees, dealers, and overall business, Rumens and his strategic team were quite surprised by the actual outcome. “Initially, we discussed how to modify our business plan to a smaller scale to take into account how the pandemic was going to present challenges to the country and the economy.” Instead, he adds, the opposite happened. As people stayed home, they looked around and decided to finally remodel or replace their existing fireplaces or stoves. “Families finally had the time to tackle those

Top: DaVinci Timber Series Lodge Style Fireplace Middle: New Tempest Lantern 50K and original Tempest Lantern featuring 20,000 BTU Bottom: Fire Garden 60” Firepit

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Circle Reader Service No. 51

PRODUCT INNOVATION

TRAVIS INDUSTRIES Fireplace Xtrordinair ProBuilder 60 Clean-Face See-Thru Fireplace

“ For our company and dealers, 2021 started out as a wild ride and we predict this year is going to be crazy. ... We look forward to the challenges.

”

increase to this day,” he says. “We really did not see it coming nor did we expect it, but it’s been incredible.” To meet the surge in orders, Travis Industries instituted several measures. The company is currently at an all-time high in the number of employees it has to operate at full capacity. Furthermore, millions of dollars have been invested in capital equipment. “This gives us more production capability to handle the demand,” Rumens says. As many countries around the world are still struggling with COVID-19, the U.S. is returning to a more normal way of life with vaccinations readily available. Nonetheless, there are business issues, as a result of the pandemic, that need to be managed, Rumens says. “There is a spike in the cost of materials along with raw material shortages, which is unprecedented in our 40year history.” While all products across all four brands are made at Travis Industries House of Fire—a 100-acre campus located in Mukilteo, materials are sourced from domestic and global points. High demand, increased shipping costs, transportation disruption, and other variables have resulted in increased prices for many raw materials the company uses to manufacture product. For example, the cost of steel, lumber, and glass are at all-time highs. In addition, the ability to procure these materials is becoming increasingly difficult as many manufacturers of raw goods did not ramp up production as quickly as those producing consumer products. “We can’t miss one single component or we face the possibility of shutting down a product line.” Nonetheless, Rumens adds, “Although we’ve been pushed to the edge, we have not stopped any production

due to lack of materials.” To keep the factory running, the company began air freighting different components directly to its plant. “It’s expensive, but we have to make sure we have the materials we need to keep rolling,” In the last three years, Travis Industries has shifted its focus to source as many materials as possible that are made in the U.S. If the company can’t find a domestic source, then “we try and build what we need ourselves.” STAYING STRONG Travis Industries encompasses a family of well-known and respected brands. This includes Lopi (wood, pellet, and gas burning stoves and fireplace inserts); Fireplace Xtrordinair (premium gas and wood fireplaces and fireplace inserts); DaVinci Custom Fireplaces; and Tempest Torch (outdoor gas lamps and lighting). Sales remain healthy across all brands, Rumens reports. “DaVinci is strong and keeps growing; there is certainly no slowdown in demand for custom fireplaces,” he says. Beauty combined with technology make the brand a favorite for the design trade. DaVinci’s new Timber Fire Series, to be released later this year, features a unique collection of lodge-style fireplaces that combine rustic elegance with innovative luxury. As consumers look for ways to continue to gather safely with family and friends, sales of gas torches and lighting from Tempest Torch have exploded. “The outdoor category is a very dynamic one for us right now,” Rumens says. The company has a variety of exciting new outdoor products to be released throughout the remainder of 2021. In addition to the Tempest Torch, there is the new traditional style Tempest Lantern, along with a massive 50,000 BTU counterpart called the Tempest 52

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Lantern 50K. A brand-new product lineup of outdoor linear firepits and fireplaces are also coming soon for both residential and commercial applications. Products from Lopi continue to surge. Wood stoves and inserts also remain popular. “People are drawn to wood for various reasons including energy independence from costly utility bills,” Rumens says. The brand’s popular NexGen-Fyre features performance, a wide BTU range, GreenStart push button technology, testing using cord wood, and efficiency numbers using both HHV (High Heating Value) and LHV (Low Heating Value). Both these measures give dealers and consumers a more accurate understanding of a unit’s true energy performance. A challenge facing the hearth industry, Rumens says, is state air regulators who don’t quite understand the benefits and advantages of a cord wood testing parameter, along with new technologies that are creating greater efficiencies. “We need to educate the people that regulate us. We are not the enemy of clean air but are part of the solution. In fact, I like to say we are in the clean air business—this is our focus.” One unexpected, yet beneficial and enjoyable outcome for Rumens this past year has been having an open dialogue with other hearth manufacturers to figure out how to meet some of the regulatory challenges facing the industry. “In the last 6 months, I have talked more with my peers in manufacturing than I have in the past 6 years.” As hearth industry leaders face the same issues, they have come together to communicate with one another on how best to solve these issues. Rumens comments it’s been interesting to work with people who have been commercial rivals and getting to know them on a different level. “We all make fantastic products, and we have a mutual goal to ensure the continued success of this industry.” Travis Industries began in 1979 in a small facility, with a handful of guys and a dream. “When I am on the factory floor, I will sometimes stop and take a look and can’t believe what we have achieved over 40 years later.” While the advanced technology of the factory machinery is remarkable, he says, the people inside the building are amazing. “The real magic is in the people that are at the plant making the decisions hour by hour. At their core, the men and women of Travis Industries are stove builders who take a lot of pride in their craft.” Along with the company’s employees, dealers continue to make a great contribution to the success of the business every day. Rumens truly values the feedback he receives from them about the company’s services and products. “Our dealers are on the frontline working hard to educate consumers. I think they do have the toughest job in this business.” He adds, “For our company and dealers, 2021 started out as a wild ride and we predict this year is going to be crazy. But then, we’re pretty good at crazy. We look forward to the challenges.”

sSOLSTICE so o lst ol l st s ice stic c ce

The Solstice collection features clean lines, a high back, and a sleek frame that enhances the European inspired design. The fully upholstered look, and contemporary comfort make for an outdoor collection that will be enjoyed for generations.

sSOUTHPORT so out u th uth t hpo p ort por rt

The Southport collection features a sleek frame design, accented with a beveled extrusion that captures the classic loom panels. With the choice of color on both the frame and wicker insert one can customize to any outdoor space.

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CORPORATE PROFILE

TROPITONE

VISION AND VALUE

For over a half-century, Tropitone’s casual designs have been widely praised for their aesthetics and affordability. BY LAURIE RUDD

THE YEAR WAS 1954:

Dwight Eisenhower was in the White House, McCarthyism was rocking Capitol Hill, a young Queen Elizabeth II was only one year into her reign, Marilyn Monroe and Joe DiMaggio tied the knot, and Condoleezza Rice and John Travolta were born. For one outdoor furnishings manufacturer, 1954 marked its arrival on the casual stage and the beginning of a decades-long journey as a formative player in the casual category. Tropitone, founded by retired Lockheed Aircraft engineer, Burt M. Baker, commenced manufacturing in Sarasota, Florida, with a vision of producing quality furnishings for the outdoor room and a best value business model that continues to this day. Although Tropitone’s roots were in manufacturing wood furniture and serving the contract market of hotels, motels, clubs, and resorts, its journey would diverge. By the 1960s, the company was being recognized as an outdoor visionary. It broke away from its wood constructions, introduced aluminum furnishings featuring powder-coated finishes, and added a residential division. Tremendous growth continued due to this product innovation, unique color offerings, and market expansions. Tropitone’s location was the next element to diversify. By the next decade, a move establishing operations in Irvine, California, was completed, creating a bi-coastal manufacturing advantage. Tropitone saw years of building upon its outdoor portfolio with initially the addition of cushion and sling seating and later shade products, allweather woven furniture, fire features, and ultimately a value line. All additions were successful in increasing Tropitone’s ability to serve its customers across residential and contract markets.

Top: Prime Stacking Cushion Chair with Batyline Elios fabric Middle: Marconi padded sling Bottom: Marconi cushion

Over the decades, Tropitone has grown to become a star on the casual furnishings stage. Today, Tropitone’s manufacturing continues its bi-coastal and dual market focus, concentrating on residential and contract customers with each serving the growing demand for outdoor living products. “Our contract business was the foundation for our value proposition,” said Frank Verna, senior vice president of consumer sales, Brown Jordan Inc. “We initially built to a commercial-grade standard for both residential and commercial installations. Now, our retail partners are able to offer the exact collections we sell to 5-star resorts.” The demand for casual furnishings from dining and seating to shade or fire products saw a significant increase during what began as challenging times for everyone in 2020. The lockdown mode proved to be a catalyst for the creation of experiences close to home and specifically in the outdoor spaces. The positive sales growth that ensued, however, also offered challenges for manufacturers. For those up to the task like Tropitone, these were met with innovative thinking. Per Verna, the American-made outdoor furniture line was able to react and make changes during 2020 that allowed them more control, especially as it applied to their supply chain. The changes that were accomplished not only assisted them in meeting demands, but also positioned the company to continue them into the future. CHALLENGES MET During the pandemic, casual furnishing entities industry-wide were tasked with tackling issues not only involving internal staffing and production, but also the disruptions occurring due to supply channel dynamics. One major disruption centered around the availability of textiles. Tropitone addressed this challenge with an innovative solution. “We accelerated the launch of a new fabric range from Serge Ferrari called Batyline Elios,” Verna says. “This was originally scheduled for Q3 of 2021, but we introduced the textiles in February with great results. Elios is unique in 54

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CORPORATE PROFILE that it is the only fabric durable and comfortable enough to be used on sling, padded sling, cushion, and shade products. The versatility and availability of this collection allowed us to avoid some delays we were experiencing from our fabric suppliers.” Disruptions were also occurring within the marketing activities of not only Tropitone, but the entire category. One that originated in 2020 and is continuing into early 2021 was the elimination of trade shows as they have been structured in the past. For Tropitone, the company was resilient and made modifications to its sales practices that benefited sales professionals and buyers alike. “We asked our reps to take the trade show to the customers last year by bringing samples to their store locations. This was a key component to the most successful new product Tropitone had in decades.” Tropitone, with the position it holds in the industry due to its longevity and association with Brown Jordan Inc., was able to accommodate customers during the pandemic with virtual marketing practices. The use of video conferencing

TROPITONE

was a constant in continuity of communications. For Verna, it was the primary method of communication internally and externally. The ability to provide consistent and quality customer service is not new to the Tropitone business model. Tropitone was built on distinguishing itself from the competition. “Our product attributes speak for themselves,” Verna says. “Our comfort and durability are unmatched, and our aesthetics rival any brand in the industry. The key differentiator, though, is our people. Our employees and reps love the company, and we all share the common goal of the success of our retail partners.” This concentrated effort also can involve processes, materials, or designs, but for Tropitone, it is something more. “It may sound hokey, but it’s really all about the culture we have at Tropitone that keeps us focused on finding solutions and staying positive when challenges arise,” Verna says. One element in the Tropitone success story may be the company it keeps. In 2014, at the time of its 60th anniversary, Tropitone became a part of Brown Jordan Inc. With the multiple brands and con-

structions, Tropitone is able to maintain its unique design philosophy of building to quality standards and never to a price. “We have been owned by Brown Jordan Inc. for over five years now. Our model has not changed, but I would say our business has adapted to the changing needs of each market we serve quite well,” Verna says. “We constantly strive to improve what we do and bring more value to our partnerships with our customers.” DUAL DESIGN The Tropitone design process offers value along with its individual product vision. Verna explains that the company has a small team tasked with developing new product introductions and deciding on collection makeup while a larger group brings the projects to the finish line. For the 2021-22 season, Tropitone customers will see trends remaining constant in proven categories with growth occurring in deep seating motion pieces and firepits. For sling seating and dining, Tropitone is experiencing a welcome sales spike with customers recognizing the durability and comfort provided.

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“We are launching two collections as well as a full range of tables and firepits for the 2022 season,” Verna says. “Both collections will include sling, padded sling, and cushion pieces.” With the task of producing designs and styles independently for the residential and commercial customers, the Tropitone design team distinguishes itself with keen creativity. At the same time, though, they are able to deliver the most popular designs to both markets, addressing the needs of each. “Both channels have unique needs, but we do have many lines that cross over,” Verna says. “(Saleswise), we are currently split pretty evenly between the two. We maintain the same level of focus in both channels.” Whatever the channel, Tropitone remains focused on its historical vision of providing quality outdoor furnishings, whether it be for five-star resorts or families of five. When looking to what’s next for Tropitone, Verna states, “We will continue to stay focused, stay nimble, and do everything we can to meet the market needs. We are excited for the future and reaching higher levels of service than we have ever reached before.”

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INSIGHT

INFRATECH

HEAT WAVE

A strong housing market and increasing demand for outdoor living products ignite sales for patio heater maker Infratech. BY CHERISE FORNO

Top: Consumer demand for patio heaters continues to surge, fueling growth for Infratech. Bottom left and right: SL Series Slimline

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ELECTRIC HEATER

manufacturer Infratech (Gardena, California) has continued to thrive in uncertain times as it manages increased demand, a tightened supply chain, and the launch of a new product. “Our inquiries, our leads, and our incoming orders are up dramatically,” says David Arnold, director of sales. As COVID-19 spread around the world and business regulations increased, the demand for outdoor heating surged. Infratech, which services the restaurant industry and the residential market, worked hard to increase its manufacturing, warehouse footage, and shipping capabilities to fill orders. “A year ago, our products would have shipped in three days, and now today we’re running about 8 weeks for new orders,” Arnold says. He attributes the large increase in demand to people feeling safer outdoors, restaurants needing outdoor heating, and more people discovering the advantages of an all-electric heating solution. “That includes the aesthetics, the low clearance, and the ability to control the heater with a smartphone,” Arnold says. “People are discovering us, so our business has been really strong and, quite honestly, we don’t know if there is an end in sight. We pioneered the electric infrared heating option for outdoor use and manufacture in the U.S.” Arnold notes that the trend of people investing in their homes, buying and building new homes, and enhancing their outdoor living spaces has not slowed. “Anything to do with homes is up nationally,” he says. “It’s bittersweet. This past year has been devastating for so many people. We are glad we’ve been able to fill a void by allowing people to gather safely and comfortably outdoors.” Infratech went from uncertainty to exponentially growing sales in a matter of months after COVID-19 hit. The company responded by purchasing a new facility and another building solely for raw materials to avoid supply chain issues. They also took precautions to keep their employees safe and avert shutdowns, so that productivity could be increased. “We’ve done an incredible job in terms of not running out of components,” Arnold

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INSIGHT

INFRATECH

says. “Our products are all U.S. made. We’ve been able to increase our production threefold. It’s just been pretty incredible.” Arnold notes that each employee did their part diligently working extra hours to increase their output. “We had the raw materials, and we’ve got a workforce that has really stepped it up,” he says. “Working six days a week to make sure that our distribution partners, dealers, and contractors experienced shorter lead times than our competitors.” Arnold adds that investing in more facility space and materials helped the company avoid devastating supply problems with only short-term issues arising. Corrugated cardboard boxes for packaging products are in short supply as people have relied heavily on ordering from home more often this year instead of venturing out to stores. “We haven’t run out of any of our packaging materials, but it’s been close a couple of times.”

In addition to corrugated cardboard, there have been global shortages of high-quality stainless steel, aluminum, and electrical components used in their custom controls. Arnold notes that Infratech’s products being made in the United States has been key to keep production going. “We think it’s a real advantage for U.S.-made products because we’re not having to wait for containers and because we own our own factory, we can determine priority and are not at somebody’s else’s discretion,” he says. “We control our own destiny.”

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Top and Bottom: Motif collection

Another advantage has been Infratech’s ability to create custom products as it conducts its own manufacturing. “That’s always been an advantage for us—working with restaurant chains where we are making heaters just for them,” he says. While sales have climbed throughout Infratech’s product line, its CD series is extremely popular. “Our CD series has been growing like crazy because of the aesthetics,” Arnold says. “Within the CD series, we offer an array of color choices, and people have really been gravitating toward the looks of our CD series amplified by the colors.” A main advantage of every Infratech heater is the ability to easily manage the product’s custom controls with a smartphone or voice command application. “One thing that we would have never projected is the tremendous growth in our custom control solutions. We’re the only electric heater manufacturer where you can control the heaters’ intensity, timers, and zoning all via a smartphone or voice command,” Arnold says. “Nobody can touch us with controls.” Arnold notes that the style and design of Infratech heaters also makes them stand out. “We are also the only ones who offer eight standard colors in our heaters, but we also offer unlimited custom colors,” he says. “So when people are looking at the aesthetics, part of it is having the heater blend into their environment and colors are a great way to do that.” As Infratech continues to search for efficient ways to ramp up its production, it keeps innovation as a priority. For example, a key feature of Infratech is the dimming capabilities of its heaters. “We have the ability to go from 0 to 100 percent dimming,” Arnold says. “You can zone the heaters putting multiple heaters on one switch, use integrated timers, and you can control them all from a smartphone or even from Alexa or voice command. We’re the only outdoor solution that will do that.” One sign that demand will not slow anytime soon is the increase in home construction with electric heaters becoming a standard—not optional—element of new homes. “A great indicator is that we work with some builders and, in the past, our heaters have always been an option, so if you’re building a new house, you can choose upgrades like granite countertops and you can choose Infratech heaters,” Arnold says. “Now the heaters are becoming standard features because people are demanding them.” Arnold explains that the company owes a lot of its success as a U.S. manufacturer for more than 50 years to its exemplary employees, distributors, and global dealer network. “Our real success, our real advantage is our distributors and dealer partners,” he says. “Our distribution partners are really good at what they do. Dealers love Infratech because they know that with this company, we offer choice; one size does not fit all.”

You create the perfect ambiance SUNS Vasto dining table/bench The SUNS Vasto is a dining set with a high-quality aluminum frame and a teak tree tabletop. You can add our Viëste bench seats in various colors for added comfort. SUNS sharing the sun together!

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INSIGHT

DIMPLEX

STAYCOZY Sales heat up for Dimplex brand as the pandemic prompts a rush on outdoor heaters. BY CHERISE FORNO

DRAWING UPON DECADES of expertise as the world leader

in electric heat, Dimplex (Cambridge, Ontario) debuted its new line of outdoor infrared heaters, Dimplex Outdoor, in 2019. “Dimplex is now the world’s largest manufacturer of electric heating products,” says Gary Kraemer, marketing and communications manager. “It was a natural extension for us to get into the outdoor space as well.” Dimplex had offered infrared products for more industrial applications, but with the market for residential and commercial outdoor heaters growing exponentially, the company committed to developing a new range of consumerfocused infrared heaters in both electric and gas models under the Dimplex Outdoor brand. “We are launching a number of new product series to address the overwhelming demand and have recently acquired Thermofilm of Australia, which is a leading global supplier of infrared heating products, with a strong reputation for innovation and quality,” Kraemer says. The first Dimplex Outdoor product introduced was the DIR Series, finished in black glass for a sleek, modern look. Compared to other products in the marketplace, Kraemer notes that the DIR has a better design and more robust construction. Its IP rating for both water and dust is also phenomenal. “It is a ‘completely sealed’ product,” Kraemer says. “A lot of products tend to have an open element, so they’re exposed to the environment with bugs, dirt, and debris. Our DIR Series has essentially the highest rating for both weather and debris, and they look really beautiful as well.” Kraemer explains that the DIR series was performing well when it was first released, but Dimplex could never have predicted how quickly demand would

Top: DGR Series portable gas outdoor heater Bottom: DIR Series electric outdoor heater

increase as COVID-19 affected the market. “Even in 2019, the product was very well-received because when we put our name to something, we tend to do it at a very high-quality level,” Kraemer says. “The DIR product we brought to the market is definitely a step above most other products that were available.” During the pandemic, as people increasingly spent more time at their homes and restaurants moved to outdoor dining, homeowners and businesses searched for outdoor heating solutions. “Everyone was thinking the same thing, ‘If I’m going to be stuck in my house, I should make it as comfortable as possible’ and that includes spending more time on their patio or deck,” Kraemer

PATIOANDHEARTHPRODUCTSREPORT.COM

says. “The DIR Series went from a solid new product to a screaming success.” The enormous uptick in commercial business was also impossible to predict before COVID-19 regulations restricted most dining to outdoors. “Ever since, we’ve been struggling to keep up with the demand, especially with a constrained global market,” Kraemer says. He notes how Dimplex heaters have been used in ways the company never imagined. “We’ve even seen our heaters being used in drive-through COVIDtesting facilities,” Kraemer says. “We’re proud that we’ve been able to contribute something to that effort.” The surge in demand in 2020 made the launch of the new DSH series an

instant success. Dimplex’s DSH Series features a reflector design; instead of people looking directly at the heating element, it is hidden away and reflects the heat down. This design minimizes the visible red glare often associated with infrared heaters. The flexible DSH series heaters can be installed as freestanding, wall-mounted, or ceiling-mounted, suitable for a variety of installations. “The DSH has a unique design that minimizes the direct, harsh light that you would normally get from other outdoor heaters,” Kraemer says. Dimplex focuses on securing highquality materials to construct its outdoor heat products. From entry-level price points to premium heaters, Dimplex prioritizes customer needs and focuses on quality, convenience, and aesthetic appeal. “We always pride ourselves on finding the best way to do things and developing the technology that’s a little more unique and different than what others are doing,” Kraemer says. Dimplex Outdoor is quickly expanding its offerings, with three product launches slated for summer 2021. Coming out in July, the DLW Series uses longwave infrared technology instead of

standard, red halogen-style bulbs. “There is no physical light whatsoever, which provides a sleek, seamless look,” Kraemer says. “The DLW is available in both black and white and can be ceiling-mounted or wall-mounted. This heater really does disappear into the environment.” With the DLW, Dimplex built on the strides it took with the DIR and DSH Series to hide as much visible light as possible, for a unique and ambient atmosphere. “The DLW accomplishes the goal of feeling the heat without really seeing it,” Kraemer says. “This technology is perfectly suited for restaurants, hospitality, and custom residential installations.” A new DIR plug-in version will also be released this summer. In addition to its 120-volt plug-in convenience, the DIR is designed for foolproof installation. “It features heat shielding that ensures that you have the appropriate clearance no matter where you put it,” Kraemer says. Dimplex is also branching out into gas infrared heaters with the DGR Series; a portable propane heater on a stand and a wall-mounted natural gas version will be available. Kraemer notes that gas heaters provide another option for customers,

DIR Series electric outdoor heater

depending on their living spaces and intended use of the products. “It comes down to the user’s needs and application,” he says. “The electric products are really effective, clean, and safe installations, but sometimes you need the extra heat that’s available from a gas unit.” Dimplex is set to have a very busy year moving forward, as it works at lightning speed to keep up with current demand and prepare for orders of its new products. Even as it manages the increased

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demand, Kraemer confirms that Dimplex will always look to offer customers expanded choice, including more technologies, sizes, and installation options. “We recognize that an extensive product offering helps meet the broad and evolving needs of our customers, from the do-it-yourself customer to professional contractors,” Kraemer says. “Dimplex will be at the forefront of innovation as we pioneer new products. We’re always looking at new opportunities.”

ICFA PREVIEW SHOW

Frankford Umbrellas From left: Laura Dudley, Marc Kaufer ICFA and Patio & Hearth Products Report From left: Jackie Hirschhaut, Tony Ramos

FACE TO FACE

Ratana Lawrence Wong

Jensen Outdoor From left: Eric Parsons, Hlodver Olafsson, Phillip Crowe

BY CAROL DAUS

Kingsley Bate Brian Blakeney

PHOTOGRAPHY BY TY ACIERTO

THE INTERNATIONAL CASUAL FURNISHINGS ASSOCIATION

held its first in-person show since the pandemic, and attendees and exhibitors couldn’t have been happier. The ICFA Preview Show took place from July 20 to 22 in Chicago, and the feedback from specialty retailers and manufacturers who participated was extremely positive. The overall consensus: In-person trade shows are far more satisfying than virtual events! This annual program serves as an industry sneak peek of the Casual Market Chicago, scheduled for September 21-24, 2021. The ICFA Preview Show featured exhibits of the latest casual furniture and accessories in more than 45 permanent showrooms in the Merchandise Mart. Pictured here are employees of some of the leading manufacturers who showcased products at the show. They are committed to offering specialty retailers variety, innovation, and superior customer service. Patio & Hearth Products Report is grateful for these industry leaders who contribute to the success of the Preview Show and Casual Market Chicago each year!

OW Lee From left: Leisa Rogers McCollister, Paul Rogers, Terri Rogers

Lloyd Flanders From left: Bryan Echols, Warren Juliano

NorthCape From left: Tom Murray, Bill Wenzel

Telescope Casual From left: Henry Vanderminden IV, Kait Warren, Chris Ettori, Bill Vanderminden, Matt Pisani

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POLYWOOD From left: Matt Blosser, Bryce Glock, Lisa Dominy, Anji Metzler, Candace Marshall, Andy Kniller

Elaine Smith Elaine Smith

Castelle Rory Rehmert

Gensun From left: Lisa Zhou, Gray Dobbins

Tropitone Frank Verna

Brown Jordan Stephen Elton

Agio From left: Jim Kemp, Lauren Clark, Todd Wingrove

Summer Classics From left: Harold Hudson, Bew White

The Outdoor GreatRoom Company From left: Ross Johnson, Joey Shimek

Winston Furniture Layne Koldewyn

Patio Renaissance From left: Alec Chiu, Andrea DiBello, Albert Lord, Mark Gorr

Treasure Garden From left: Candy Chase, Kim Golson

Woodard From left: Perry Solomon, Belinda Lavender, James Goff

PATIOANDHEARTHPRODUCTSREPORT.COM

LAST WORD

INNOVATIVE HEARTH PRODUCTS

SIZZLING SYNERGY

A respected hearth manufacturer proves that two companies can be stronger and more innovative when combined. BY MAURA KELLER

WHEN COMPANIES MERGE or are acquired, the result is often a combination of exceptional products and services that appeal to consumers while capturing the synergies that two combined companies project. That’s exactly what resulted when Innovative Hearth Products was formed in 2012 as a result of combining Lennox Hearth Products (LHP) and Fireplace Manufacturers Inc. (FMI). Both companies supplied the residential new construction markets in fireplace manufacturing and accessories. In addition, LHP participated in the remodel/retrofit retail stove and insert markets. Together, the companies featured 11 brands and covered all aspects of the hearth innovation marketplace. Following the merger, IHP condensed the 11 brands down to three, resulting in Superior Fireplaces, Astria Fireplaces, and IronStrike Stoves and Inserts. “The initial vision was to combine the product lines and take the strengths from both companies into common platforms of products across both brands,” says Tom Krebs, president and chief executive officer at Innovative Hearth Products. The resulting brands of Innovative Hearth Products means that traditional and contemporary gas products are the core product offerings of the company, followed by open hearth wood/vent free fireplaces, fireboxes, log sets, and venting. “Additionally, our wood/gas/pellet stove and insert product lines support our complete one-stop, full-line product strategies being brought to market, as well as an entire new product offering in electric fireplaces introduced earlier this year” Krebs says.

AN EVOLUTION OF SORTS The evolution of the hearth industry started to occur some 30 years ago when the markets evolved from wood-burning fireplaces to direct vent technology. “The products evolved into larger units, more heating capacity, control systems, log offerings and customization,” Krebs says. “Entry-level products were being optioned by key builders at this time since consumer appeal to these value units were minimal. In this time period, the number of units manufactured went down, while quality and selection at the upper end of the market expanded to what we see today.” As the industry has evolved, so too

Top: Astria Citadel Bottom: Astria Sentry

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has IHP as it strives to meet the everchanging design interests of consumers, including the trend toward more contemporary linear fireplace designs. One of IHP’s most recent innovations includes the company’s new linear product offering that has been developed over the past two years. Specifically, IHP boasts its popular Astria Fireplaces brand, which includes a series of linear fireplace options that include seven sizes of units with a variety of features and price points to serve all aspects of the new construction and remodeling markets. Within the Atria Fireplaces brand resides the Compass linear direct vent gas fireplace, which consumers are drawn to because of its low profile design that is ideal for contemporary spaces. Cleanfaced, the Compass linear fireplace features a reflective black porcelain interior liner, and is available in 35”, 45”, and 55” linear configured models. While the contemporary look and feel of fireplaces continues to be the leading industry trend, today’s consumers are also seeking exceptional heating efficiency in linear fireplace designs. As such, the Compass features an optional heat circulating blower. Also within the Atria Fireplaces brand is another linear fireplace favorite: The Allume. Boasting a sleek modern appearance, the Allume, which is available in 60”, 72”, and 84” configured

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INNOVATIVE HEARTH PRODUCTS

Astria Allume DLX

models, also features an expansive ceramic glass opening for an exceptional view of the dancing flames. The new Epsilon LX linear fireplace option within IHP’s Atria Fireplaces brand is a vent-free gas fireplace series that many consumers are looking for. In addition to its high-efficiency heating and unobstructed views, colorful crushed glass and built-in lighting grace the Epsilon LX

linear fireplace, adding to its contemporary appeal. The series is available in 45” and 55” models and can be installed with a HeatFlo kit, allowing the installation of a TV above the fireplace. “Our level of selection is what is really grabbing today’s consumers’ attention,” Krebs says. “The higher-end products offered by the industry appeal to the higher-end clients who demand choice and performance.” As more and more consumers turn their attention to enhancing their home environments, especially after spending so much time at home due to pandemic restrictions, the IHP team has embraced the increased interest in the company’s product lines and its goal to meet and exceed customer expectations. However, like so many facets of the home design and construction industries, the pandemic has significantly

affected the supply chain within the hearth industry. According to Krebs, the effects have been felt dramatically in the areas of steel, gas controls, pilot assemblies, ceramic glass, electric fireplaces, and castings. “All of these have extended lead times and price increases. Steel currently poses the biggest challenge for the industry with increasing prices and tight availability,” Krebs says. “In addition, semiconductor shortage has affected most electronic control suppliers with extended delivery and price escalation. “Our customers are currently frustrated with our lead times. We have had struggles through the pre-COVID and subsequent COVID timelines in the area of production,” Krebs says. “Our product portfolio management has gone very well in this time and has been well received by our customer base. But we have a record backlog of products with continued demand and extended lead times on most of our products currently. We simply cannot keep up with current demand.” Pandemic challenges aside, the future of the hearth product market looks very strong—especially as people continue to spend more time in their homes. “I believe we have a pretty good run for the next decade with gas and wood products,” Krebs says. “With electrification around the corner, it’s hard to say where the industry will land.” ELECTRIC EXPECTATIONS Krebs expects electric fireplaces will play a big role in consumer interests and high-efficient wood-burning products will be in demand in Northern markets. Within IHG’s lineup of brands, Superior features the ERL2000 Series electric mid-size fireplace that is a favorite thanks to its contemporary design, including a smoked crystal ember bed. The ERL2000 features a 5,000 BTU heater and multi-function remote that consumers enjoy. In addition, Superior also offers the ERL3000 Series electric fireplace, which is a larger linear transitional design with driftwood log accents, dual colored flame, and mood enhancing ceiling lighting. Along the same linear lines, the Astria brand also offers two distinctly contemporary linear electric fireplaces. The Sentry electric fireplace is a mid-sized option and is available in 45” and 55” models. For a larger option, the Plexus electric fireplace has also proven to be a favorite among consumers looking for a large linear transitional design. This fireplace is available in 60”, 72”, 84”, and 100” linear circulating models. And while well-designed electric fireplaces’ popularity is on the rise, Krebs says that “natural/propane gas will continue to be the mainstay of the industry due to convenience and being a good source of emergency heat when the power goes out. However, some municipalities are viewing natural gas with an evil eye recently, while proposing bans for its use in new construction.” Whatever the future holds, one thing’s for sure: Innovative Hearth Products will continue to offer exceptionally engineered and designed hearth products that consumers have come to love.

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WHAT’S NEW Weathersmart Rope Hammock

6 Hot Products To Sell Now

The Weathersmart Rope Hammock from Carolina Hammocks has a simple yet adequately elegant design with comfort in mind. Featuring oak spreader bars with marine grade varnish for timeless style and superior weather resistance. With its proprietary blend of rope and the rust protection of zinc-plated hardware, you can be assured that this premium hammock is second to none. Contact: (252) 758-0641 or www.thehammocksource.com. Circle Reader Service No. 101

Coronado The Coronado collection from Patio Renaissance will have you indulging in your own resort living without leaving your backyard. The modern sleek look of Coronado with powder-coated aluminum frame and natural teak accents will enhance any backyard or pool and create an outdoor living room for you and your family and friends to enjoy. Whether you plan to lounge, socialize, or dine, this set can provide the optimal environment. Contact: (866) 690-5673 or www.patiorenaissance.com. Circle Reader Service No. 102

Faber e-MatriX Electric Fireplace The e-MatriX by Faber: an astonishing fire... from water. This unique three-dimensional flame technology creates an ultra-realistic flame effect that will amaze! This modern electric fireplace allows homeowners and designers to install a gorgeous fireplace without the hassle of gas venting—creating new possibilities for placement. The e-MatriX fireplace offers four setup configurations (front, left or right corner, and bay) providing complete design flexibility. This stunning electric fireplace will take designs to the next level. Available in front widths from 35-1/16” to 39-3/16” depending on the configuration. Contact: p&h@glendimplexamericas.com or www.faberfires.com. Circle Reader Service No. 103

Santa Cruz Like the natural beauty that its namesake is known for, Ratana’s Santa Cruz collection impeccably unites luxury with nature. The simple yet contemporary modular design with double wall resin weaving offers an interlocking system to secure sectional pieces in the most stylish of ways. Available in a wild truffle finish, the Santa Cruz collection— table, sectional, and chairs—is the perfect fit for even the smallest of outdoor entertainment areas. Contact: (866) 919 1881 or www.ratana.com. Circle Reader Service No. 104

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Titan Base For the 2022 season, Treasure Garden is introducing the new Titan Base under the Shademaker collection. The Titan Base is designed to hold the maximum weight needed for large size umbrellas, while having the benefit of cost savings on freight. Strength in both weight and material, the Titan Base features a galvanized steel frame and a dense aluminum lid. It weighs up to 850 pounds with standard concrete pavers that dealers or consumers can purchase at any home improvement store. Contact: (626) 338-8810 or www.shademakerusa.com. Circle Reader Service No. 105

Afuera Appealing to the creative eye, Couristan’s Afuera collection adds the perfect finishing touch for outdoor and indoor spaces. UV stabilized, this allweather collection is built to last, and is mold, mildew, and water resistant. Featuring a flatwoven construction, these beautiful and durable rugs are made of 100% Fiber-Enhanced Courtron Polypropylene. Pictured: 5229/8505 Yacht Club/Butterscotch-Ivory. Contact: (800) 223-6186 or www.couristan.com. Circle Reader Service No. 106

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NEW for 2022!

Propane Patio Heater Perfect for free-standing or under a dining, balcony or bar table!

VISIT US ICFA Preview Show July 20-22, 2021 Merchandise Mart Showroom 1568 Chicago, IL Las Vegas Market August 22-26, 2021 World Market Center Showroom A120 Las Vegas, NV www.TelescopeCasual.com 71

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PRODUCTS Savaii Swivel Chair

Bella-Dura HOME

This striking swivel chair is made from hand-woven round rope in a Marled Clay finish and sits atop a base of powder-coated aluminum in a Stone finish. The plush cushion and loose fiber back pillow can be customized in any Bernhardt Exteriors fabric or COM. The unique barrel shape of the chair is not only welcoming but sophisticated, too. Contact: (828) 758-9811 or www.bernhardt.com.

Bella-Dura HOME creates harmony between beauty and performance, offering indoor/outdoor fabrics that are bleach cleanable and woven in the USA. This selection of patterns in warm rust and Aegean teal creates an inviting Patina color story. Contact: (800) 544-0478 or www.bella-dura.com. Circle Reader Service No. 110

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PGS Legacy Timer Grills PGS has used over 40 years of experience to produce an easy to operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The stainless steel Legacy Series has flexible options that can fit into a built-in outdoor kitchen or stand-alone. It offers a FuelStop One Hour Gas Flow Timer to add a sense of security and not waste propane. PGS’s Legacy is unmatched for serious grilling. Contact: (949) 474-3070 or www.aeicorporation.com.

Havana Fire Pit Party Bar For homeowners finding new and exciting ways to entertain outdoors, delivering the hottest look is more important than ever. Apricity delivers with the Havana Fire Pit Party Bar Collection. Havana offers exceptional comfort and dramatic flair with a bar-height fire pit at its center and two adjustable porcelain tabletops that can be configured for different entertaining needs. This flexibility is what consumers are demanding in today’s market. Discover the opportunity and profitability of adding more outdoor. Contact: (888) 997-7623 or www.apricityoutdoor.com.

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SUNS Rialto Dining Table The unique sliding system of the Rialto dining table is one of the latest smart innovations created by SUNS. The dining table is easily extended by sliding it out as a harmonica. This is how you can create additional seating space in just seconds. The elegant and sleek dining table has a solid industrial aluminum frame. The tabletop is made of “slats” in either aluminum or teak. The sliding system is completely invisible. The dining table is available in three sizes. Thanks to the use of premium materials, the SUNS Rialto dining table can remain outdoors year-round. Contact: (508) 927-4389 or www.hello-suns.com.

The new August collection makes a posh statement with relaxed silhouettes, simplified forms, and mixed material styling. Compelling low-slung angles are wrapped in an open grid weave with warm teak wood armrests and bases, striking a perfect balance between transparency and strength. The keyhole back rest detail adds functionality for moving with a nod to classic midcentury executive chairs. Dressed up or down, August is a fashionable patio addition. Contact sales@winstonfurniture.com or www.winstonfurniture.com.

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Distinctive August Charm

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PRODUCTS Faber MatriX Natural Gas/Propane Fireplace The MatriX fireplace comes in two different sizes and lets homeowners choose from four setup configurations (front, left or right corner, and bay). Matrix features the luxurious Faber flame created by a patented 5burner system, with the ability to adjust the flame intensity by turning the back burners on for added depth to create an exceptional experience. This modern fireplace creates an impressive focal point in any room. Available in 55-1/4” and 45-3/8” front widths. Contact: p&h@glendimplexamericas.com or www.faberfires.com.

Ronde Collection Tropitone Ronde delivers a streamlined silhouette that will add sleek design to your patio. Casual elegance is embodied in its curved arms and smoothly sloping legs that glide seamlessly into a gently contoured backrest built for relaxed comfort. This collection features cushion, sling, padded sling and woven bucket seating options that can be paired together for dining and relaxing. Contact: (949) 951-2010 or www.tropitone.com.

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Custom Scallop and Fringe Canopies FiberBuilt’s umbrellas are available in the hottest design trend – canopies with customized valances. In addition to the already popular double vent and extra-large Aruba vent, FiberBuilt also offers Scalloped Valances on all of the Market and Prestige Collection models to truly personalize your design. Single scallops and custom double-layer scallops, scallops with contrasting trim or valances made of decorative fringe. Now that’s hot! Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

New—Vista Pergola in Wood The new Vista Wood Pergola is the best choice for a modern, rustic design to make your space unique. The coastal vibe and the warm rustic wood make this pergola an excellent opportunity to recreate the fun and relaxing times at the beach. Add a Vista Wood Pergola to your backyard for resortlike living. Contact: (866) 885-7847 or www.gazebo.com.

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Covington Collection Adding flair to any space, Couristan’s Covington collection is the perfect choice for outdoor and indoor settings. UV stabilized, this all-weather collection is built to last, and is mold, mildew, and water resistant. Featuring hand-hooked construction, these beautiful and durable rugs are made of 100% Fiber-Enhanced Courtron Polypropylene. Pictured: 2993/2040 Palm Leaves/Green. Contact: (800) 223-6186 or www.couristan.com.

Primo Rotisserie Taking Primo’s unmatched versatility to the next level, Primo has released the highly anticipated rotisserie accessory. The new rotisserie is available for all charcoal models and ships standard with the cooking rod, spit forks, all weather motor, and mounting ring. Contact your sales representative today for more information. Contact: (800) 851-3153 or www.primogrill.com.

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PRODUCTS PGS A-Series Timer Grills PGS has used over 40 years of experience to produce an easy to operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The A-Series has aluminum castings, a stainless steel “H” burner, and stainless steel folding side shelves. It offers a FuelStop One Hour Gas Flow Timer option to add a sense of security and not waste propane, with performance-focused grilling in mind. Contact: (949) 474-3070 or www.aeicorporation.com.

Trenton FP Chat Group Outdoor fire continues to trend, and Apricity is prepared to deliver on your showroom floor. Apricity’s Trenton Fire Pit Chat Group includes the deepseating comfort of 360° swivel rockers in an elegant all-weather wicker weave. Trenton’s centerpiece and fire pit features a decorative slatted top and all-weather wicker base for the years of outdoor entertaining your customers have in store. For trendsetting looks that continue to raise the bar in the industry, contact: (888) 997-7623 or www.apricityoutdoor.com.

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H collection by Brown Jordan

Festoon Royalty

Named for the first letter of the word “hoy”— “today” in Spanish—the H collection by the awardwinning Toan Nguyen takes a classic mix of materials for a new spin by adding enticing curves and finishes for a completely fresh look. Its 3-inch diameter rope creates a dramatic, sculptural effect against the collection’s streamlined aluminum frames. Contact: (904) 495-0717 or www.brownjordan.com.

This charming small-scale pattern created with a broken chevron reads like a botanical vine, very useable as a coordinate and looks great in clean colors or neutrals. Available in seven colorways. Contact: (800) 544-0478 or www.bella-dura.com. Circle Reader Service No. 124

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Bali Daybed The curving back of this stylish daybed is made of interlocking rings of split cane allweather wicker in a Peppercorn finish. The plush cushion and loose fiber back pillows can be customized in any of the Bernhardt Exteriors fabrics or COM. This daybed will make a sophisticated statement in any outdoor space. Contact: (828) 758-9811 or www.bernhardt.com.

New Mobile Kitchen Islands by Gensun Gensun’s new 67” mobile islands are available in a traditional style (Paradise) or a more contemporary style (Modanō). They have heavy duty locking caster wheels and handles on either side for easy movement. They come in a variety of finishes, including scratch resistant embellished finishes for the countertop and have a lifetime structural warranty. Contact: (866) 964-4468 or www.gensuncasual.com.

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V I S I T U S AT C A S U A L M A R K E T C H I C A G O

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SHOWROOM #1595

PRODUCTS Astria Epsilon LX The Epsilon LX linear vent-free gas fireplace offers a sleek opening that provides an exceptional view of the gently dancing flames and floor lighting that allows you to customize the mood. Its modern, low profile design is just right for contemporary and transitional spaces. The Epsilon LX comes complete with a multi-function remote for the ultimate in convenience and control. Contact: sales.info@ihp.us.com or www.astria.us.com.

Stratford Collection Comfort you can customize. The Stratford Deep Seating Collection highlights a traditional mission style with a modular assembly so that you can create a truly custom space. With sustainability at top-of-mind, each Stratford chair is made from 6,469 bottle caps. This is furniture you can feel good about! Contact: (800) 490-1283 or www.crpproducts.com.

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Saxton Collection

Founders Series by Louisiana Grills The most exclusive line from Louisiana Grills to date, the Founders Series couples stylish designs with unrivaled performance, and represents over 20 years of an unyielding passion for excellence, an unrivaled dedication to the pellet grill industry, and an endless devotion to the craft of high-end outdoor cooking. Contact: (877) 972-2474 or www.louisiana-grills.com.

The Castelle Saxton Collection mindfully merges bold design and refined elegance. Its crisp, clean lines and striking angles create a purity of form that exudes exquisite luxury. Select from two decorative cast aluminum back and side motifs—Orleans and Xaria— that can be mixed and matched to create a personalized outdoor space with a high-end designer feel. Contact: (855) 612-9800 or www.castellefurniture.com.

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Crocodile Cloth Grill Wipes When life gets messy and the grime gets tough, don’t let a wimpy wipe let you down. Crocodile Cloth Grill Wipes keep your grill and BBQ tools clean from baked-on grease, food, or outdoor grime. Super-sized, highly absorbent, disposable, biodegradable and safe for nearly all surfaces. Go ahead, get messy. Crocodile Cloth can take it. Contact: (630) 241-0506 or sales@fandcdistributors.com.

SUNS Nardo Lounger The SUNS Nardo lounger, with its premium aluminum frame and robust teak base, ensures a long life span. The covers are made of premium Sunproof outdoor fabric. The backrest can be adjusted to four positions and there is the option to add a matching side table. The generously upholstered cushion offers wonderful seating and lounging comfort. The SUNS Nardo lounger will definitely become the favorite spot in your garden. Contact: (508) 927-4389 or www.hello-suns.com.

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PRODUCTS Dimplex Ignite XL Linear Electric Fireplace

Single Glider The smooth motion is sure to make the Single Glider your favorite seat in the backyard. The Single Glider is constructed with 100% recycled plastic that would otherwise be destined for oceans, landfills, and waterways. With the contoured comfort of this Adirondack chair and the seamless gliding motion, this chair is the start to your relaxation. Contact: (800) 490-1283 or www.crpproducts.com.

IgniteXL is perfectly designed to pair with TVs and delivers the gold standard in electric fireplace technology. Available in 50, 60, 74 and 100-inch lengths, the IgniteXL is easy to install, fitting flush into 2x6 framing or into 2x4 framing with a trim kit. Wire at 120V for supplemental heat or 240V for a primary heat source (8,530 BTU). The IgniteXL offers safe, electric operation perfect for single family homes and commercial settings. Customers will appreciate four-season enjoyment with the flame-only setting and the customizable flame and color effects. Contact: p&h@glendimplexamericas.com or www.dimplex.com/linears.

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Per fe ct D i s t r ib u t io n O f He at

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The Finest Griddle Today

The very popular Le GridVa r ia ble Va dle is now L ow Ga s He at Co nt r ol Co n s u m pt io n available in gas and electric on two of its models. This change means that they can now be used in multi-family and high-rise applications where open flames are not allowed. There are a lot of food truck suppliers also picking these up. Contact: (800) 833-5998 or www.cgproducts.com. Power ful 18 0 0 W Wat att s O f He at

New—Vista Pergola in Cellular PVC (Vinyl) The new Vista Vinyl Pergola is the best choice for a modern, sleek design to add to your unique space. Both the minimalist style and a coastal vibe make this pergola an excellent opportunity to recreate the fun and relaxing times at the beach. Add a Vista Vinyl Pergola to your backyard for resort-like living. Contact: (866) 885-7847 or www.gazebo.com.

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Big Green Egg SpeediClean Products

Eclipse Cantilever Umbrella

Big Green Egg ceramics last a lifetime and come with a free lifetime warranty, and these new SpeediClean Products will keep the EGG always looking clean and new … and ready to show off to family and friends. Introducing four new products: Exterior Stain Remover, Exterior Ceramic Cleaner, Cooking Grid Cleaner, and Non-Stick Grill Spray. Contact: (770) 938-9394 or www.biggreenegg.com.

The Eclipse Cantilever Umbrella combines style with strength and durability to provide a lasting solution to your shade needs. Its 360° rotation and Infinity Tilt allow for easy opening and closing, while providing complete shade flexibility. Extruded aluminum and stainless steel parts on a marine grade corrosion resistant aluminum frame ensure the Eclipse is ideal for all environments. Available in six beautiful frame finishes—Matte Silver, White, Black, Bronze, Golden Oak Woodgrain, and Heather Willow Woodgrain. Contact: (856) 222-4134 or www.frankfordumbrellas.com. Circle Reader Service No. 137

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PRODUCTS Hearthrite Vent-Free Stove The new Hearthrite stove is in stock and ready to ship. Featuring a dual burner with five-piece ceramic fiber logs as well as a decorative arch screen, the Hearthrite stove is perfect for the budgetminded customer. Add even more value with the optional blower or remote control. Contact your sales representative today for more information. Contact: (800) 851-3153, www.whitemountainhearth.com, or www.americanhearth.com.

Lucia The slender and airy Lucia collection by Kingsley Bate has a relaxed style that complements modern and traditional settings. Gracefully curved aluminum backrests are wrapped with weather-friendly rope in an open, vertical pattern. Beautifully sculpted bases are crafted from premium teak. Sling decking beneath the seat cushions offers just the right amount of spring. The collection includes dining and lounge seating and is stocked in a Dove Rope color. Contact: (703) 361-7000 or www.kingsleybate.com.

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New Jayne Collection by Gensun Gensun’s new Jayne collection captures the relaxation of outdoor living with its enveloping softness and unique use of materials. Jayne’s seamlessly integrated straps surround you as you sink into its cloud-like cushions, and the teak finished aluminum arms give the warm look of wood without the maintenance. With its gracefully curved silhouette, modern detailing, and striking stance, Jayne is an inviting addition to any outdoor space. Contact: (866) 964-4468 or www.gensuncasual.com.

Butcher Paper from Big Green Egg Big Green Egg Pink Butcher Paper is perfect for wrapping smoked meats to prevent moisture loss at the end of the cooking period, keeping the meat tender and juicy. The natural fibers allow the meat to breathe and develop a smoky flavor and crunchy bark and helps decrease the cook time of your favorite barbecued meats, so you’ll be enjoying your food sooner. Also makes a great presentation for serving your barbecue favorites. Contact: (770) 938-9394 or www.biggreenegg.com.

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SimpliFire Fireplace Electric Insert There has never been a more economical way to transform your drafty, dated fireplace into an efficient and attractive source of warmth, or add a new, captivating fireplace in any room. Enjoy easy control with the intuitive remote while accent lighting, beautiful logs and adjustable flames enhance the allure. Best of all, turn on the ambiance with or without the heat for year-round use. Available in a range of sizes to fit most fireplace openings. Contact: (877) 320-0730 or www.simplifire.com.

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Poly Lumber Introducing NorthCape’s poly lumber outdoor dining, gathering and accessories. NorthCape has developed products using PolyTuf by Tangent material to complement its full assortment of product offerings. Made in the USA. Contact: (708) 563-2890 or www.northcape.com.

Spartherm Inserts and Modular System Spartherm offers a new range of fireplaces for the North American market. The difference is the combustion technology, the heating power, and the pleasant and comfortable fire. Transparent glass combined with a harmonious flame is the result of more than 30 years of Spartherm's experience in fire technology. Conforms to EPA2020- 1.14 grams/hour, and it’s German-made. Simply choose your style. The technology is present throughout the entire range. Contact: (514) 493-6400 or www.powrmatic.ca. Circle Reader Service No. 144

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Get back to business at Las Vegas Market. We make sourcing simple by giving you access to thousands of gift & home resources onsite and online.

Join us August 22 – 26, 2021 LasVegasMarket.com | @lasvegasmarket

Go to TogetherSafely.com for the most up-to-date information about our health & safety protocols.

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PRODUCTS An American Twist

Pawley’s Island Stowaway Bench

Renaissance Cooking Systems unveils its new made-in-America line of outdoor kitchen equipment: the American Renaissance Grill. There are three models of grills with many features and add-ons, plus two side burners. All of them are complemented by the RCS line of doors/drawers/sinks and fridges. Contact: (800) 833-5998 or www.RCSGasGrills.com.

The Stowaway Bench from Pawley’s Island will complement any outdoor oasis. Offering a traditional look while featuring a new and ample storage space. Crafted with HDPE Durawood and zinc-plated hardware, there is guaranteed stability and durability. Whether it’s engaging in conversation or enjoying your outdoor space, this Stowaway Bench is made for you. Contact: (252) 758-0641 or www.thehammocksource.com. Circle Reader Service No. 146

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Motif Collection The Motif collection is a first-ever offering of stylish, laser-cut metal covers that can be added to the faces of Infratech’s newly released C-Series and CD-Series heaters. This extensive collection spans four popular architectural categories—Contemporary, Craftsman, Mediterranean, and Traditional—to complement virtually any residential or commercial property. They can be installed on wall-, ceiling- or polemounted Infratech heaters for a distinctive look that’s perfectly calibrated to enhance the visual appeal of your space. Contact: (800) 421-9455 or www.infratech-usa.com. Circle Reader Service No. 147

Dimplex Natural Gas Outdoor Heater Help customers enjoy outdoor spaces in total comfort. The powerful DGR wallmounted natural gas heater (DGR32WNG) heats up quickly and delivers 31,500 BTU of heat, warming an area up to 16’ x 16’ with four commercial-grade ceramic tiles and a world-class wind protection rating. At only 25-1/2” wide, this space-saving heater is designed to wall-mount discreetly without interfering with furniture placement or foot traffic. It can also be ceiling-mounted for added installation options. Contact: p&h@glendimplexamericas.com or www.dimplex.com/outdoorheaters.

SHADE PRODUCTS & CUSHIONS FOR EVERY LOCATION, BUDGET AND DESIGN

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Pit Boss Ultimate Lift-Off Griddle Innovation meets versatility with the Ultimate Griddle by Pit Boss Grills. The first in its class, this line of griddles perfectly blends power, portability, and precision with the innovative Non-Stick Armored Ceramic Cooking Surface to create a one-of-a-kind grilling machine. Get ready for a more convenient outdoor cooking experience that is: Bigger. Hotter. Heavier. Contact: (877) 303-3134 or www.pitboss-grills.com.

BUILT FOR COMFORT. BUILT TO LAST. Toll-free 866.667.8668 www.fiberbuiltumbrellas.com

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POLYWOOD Nautical Curveback Adirondack Chair This spacious Adirondack chair, made with ocean-bound and landfill-bound plastics, features curved back slats and a waterfall front for added comfort. With a fanback design and sleek leg profile, the Nautical Curveback Adirondack Chair looks great in all outdoor spaces and pairs well with any POLYWOOD side table or conversation table. Contact: (877) 457-3284 or www.polywood.com. Circle Reader Service No. 152

Vermont Castings Dauntless Gas Stove Meticulously crafted with convenience in mind, this timeless beauty delivers steady overnight heat despite the fiercest winter nights. Exclusive FlexBurn technology provides the option to burn with a catalyst for maximum efficiency. A castiron griddle top and optional cooking grill offers versatile options for the stovetop chef. Easily load wood from the top, maximizing firebox capacity, minimizing effort, and keeping smoke and embers contained. Perfect for mid-sized and larger rooms. Contact: (877) 863-4350 or www.vermontcastings.com.

KINGSLEY BATE ELEGANT OUTDOOR FURNITURE

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Balance Balance is a timeless collection of woven fabrics from Sunbrella fusing modern and classic elements with functionality, comfort, and design. Through intentional styling, the collection brings new opportunities for fresh atmospheres that feel playful and approachable. Contact: (336) 221-2211 or www.sunbrella.com. Circle Reader Service No. 151

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PRODUCTS Dimplex Revillusion Electric Fireboxes Explore the endless possibilities of Revillusion fireplaces—a perfect design choice for traditional remodels or new construction. Select the right size for your project, ranging from 24” to 42” including portrait models and opt for a weathered concrete or herringbone brick-look interior. Consider an authentic log set, fresh cut logs or birch logs to best suit the décor. And choose a 120V installation for supplemental heat or wire at 240V for up to 8,800 BTU as a primary heat source. Your customers will enjoy safe electric operation, customizable flame and color effects and four-season enjoyment with the flame-only setting. Contact: p&h@glendimplexamericas.com or www.dimplex.com/revillusion.

Bar Height Market Umbrella Provide comfort to the chef and guests at your outdoor kitchen with some refreshing shade. FiberBuilt’s Market umbrellas come in 7 1/2, 9 and 11 foot sizes, three finish colors and three lift options. The two-piece, 1 ½” diameter pole can be ordered with an extended lower pole for use in counters, islands and bar height tables. The optional tilt on crank models offers the flexibility of shade from any direction throughout the day. Select the perfect combination of design elements (fabrics, finishes and custom options) to complement your outdoor décor. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Cabrillo The Cabrillo collection captures the unmatched hallmark of Danish quality and craftsmanship in furniture design with its distinctive neoclassical Nordic look. Cabrillo pairs clean architectural lines with fashion forward comfort, making it an ideal choice for your outdoor life. From modern Metro to magnificent mansion, this collection beams European taste and style. Contact: (866) 690-5673 or www.patiorenaissance.com.

Kensington – New from OW Lee The Kensington collection balances modern appeal with neo-classical elements, popular in Victorian England. Inspired by the West London Borough that is home to Kensington Palace, this collection offers remarkable comfort and exquisite design. Contact: (800) 776-9533 or www.owlee.com.

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Astria Citadel Outdura OVATION 4 Textures and patterns are extremely popular in-home décor. Outdura’s new OVATION 4 collection of 103 fabrics offers blends of jacquards, dobbies, and stripes to create softness and visual interest to living spaces. The new fabric colors, inspired by nature, include Starry Night (shown), Morning Sky, Garden Spots, Warm Winter, Night Out and Tawny Sunsets fabric groups. They are perfect for outdoors as well as in because the U.S.-made fabrics have color pigments that penetrate through the fiber for easy cleaning and fade resistance. OVATION 4 fabrics are also available in Outdura’s cut-yardage program, making it easter to order fabrics in smaller quantities to complete custom projects. Contact: (866) 688-3872 or www.outdura.sattler.com.

The Citadel is a premium wood-burning fireplace that features an astounding 42” tall opening paired with a low profile, flush to hearth design. Interior liner options include a choice of Mosaic Masonry kiln-fired firebrick liners in a split herringbone pattern and a variety of designer colors. The Citadel is the perfect choice for a large classic masonry fireplace look and feel. Contact: sales.info@ihp.us.com or www.astria.us.com.

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POLYWOOD Nautical Chaise Lounges POLYWOOD’s Nautical Collection chaise lounges are available in four different styles — with and without arm rests and wheels. The back conveniently adjusts to different lounging positions, and when laid flat, multiple chaise lounges can be stacked for compact storage. Perfect for the poolside or beachside, the durable Nautical chaise lounges are made with all-weather POLYWOOD lumber which isn’t prone to splinter, crack, chip, peel, or rot. Contact: (877) 457-3284 or www.polywood.com. Circle Reader Service No. 161

Frankford Umbrellas The Monterey fiberglass market umbrella from Frankford Umbrellas is manufactured using the best and most resilient materials available. The half-inch-thick fiberglass ribs allow the frame to bend and flex easily in windy conditions. The durable aluminum center pole, maintenance-free resin, and stainless steel parts ensure this umbrella will provide years of worry-free shade! Available in six beautiful frame finishes—Matte Silver, White, Black, Bronze, Golden Oak Woodgrain, and Heather Willow Woodgrain. Contact: (856) 222-4134 or www.frankfordumbrellas.com.

Making the most of home.

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Universal Paver Kits

Warming Trends Universal Paver Kits are easy to install and are designed to work with a variety of paver company block kits. Included is everything you need to convert your paver fire feature from wood to gas. Contact a flame specialist today: (877) 556-5255 or www.warming-trends.com.

For over 50 years, Infratech has helped people enjoy all that they have by making outdoor living spaces more welcoming. We cherish the comforts of home and family and value the relationships we’ve built with our employees, suppliers and the customers who have invited our products into their homes. We are proud to continue our American-made tradition of quality. From our family to yours, we offer our best wishes for time spent outdoors in comfort.

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WWW.INFRATECH-USA.COM | 800-421-9455

PRODUCTS Dimplex Portable Propane Outdoor Heater Enjoy outdoor heat on demand—when and where you need it. The powerful DGR portable propane heater provides 31,500 BTU of heat, warms an area up to 16’ x 16’ and is the perfect choice for quick and easy placement. This innovative design features four commercial-grade ceramic tiles and a world-class wind protection rating for added peace of mind. The elegant black design blends seamlessly into outdoor spaces and the portable design means customers can be comfortable wherever their seating or lounge areas are located. Contact: p&h@glendimplexamericas.com or www.dimplex.com/outdoorheaters.

Cibolo – New from OW Lee Cibolo offers the relaxed summer comfort of an Adirondack chair with the iconic turn-of-the-century sophistication inspired by Gustav Stickley. A ModernAmericana design with a distinctly rustic appeal. Contact: (800) 776-9533 or www.owlee.com. Circle Reader Service No. 165

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Infratech Key Largo

The Motif collection delivers a first-ever offering of stylish, laser-cut metal covers that can be added to the faces of Infratech’s newly released C-Series and CD-Series heaters. This extensive collection spans four popular architectural categories—Contemporary, Craftsman, Mediterranean, and Traditional—to complement virtually any residential or commercial property. They can be installed on wall-, ceiling- or pole-mounted Infratech heaters for a distinctive look that’s perfectly calibrated to enhance the visual appeal of your space. Contact: (800) 421-9455 or www.infratech-usa.com.

Boldly redefine your outdoor space with the Key Largo Gas Fire Pit Table. This modern fire table features a Midnight Mist Supercast concrete top with a Black Fleck stucco base. A 12” x 42” Crystal Fire Plus Burner is the focal point of this sleek, dark-styled exterior to create a warm collection of flames for friends and family to gather around. Contact: (866) 3034028 or www.outdoorrooms.com.

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2021 Phifertex Additions Influenced by minimalistic design and saturated color, Phifer’s new 2021 Phifertex Stockline Additions are certain to enhance your outdoor furniture! 16 new piercing hues like Ice Blue, Peach Puree, and Vivid Grey dominate the color palette with a modern twist while the new Tango Orange and Brick Red mix seamlessly with warm and cool neutrals for a classic look. The popular pattern Charm is among the favorites with a plaid-like texture, and high-texture patterns like Gannon and Burke are simple and stylish, offering a range of popular neutrals like warm browns and grays. Whatever you might be looking for to update your outdoor furniture, Phifer’s Phifertex Stockline will have what you need to liven up your outdoor space. Contact: (800) 221-5497 or www.phifer.com.

Napoleon Ascent BX Platform Napoleon’s new Ascent BX fireplaces offer premium options of ceramic glass, remote, blower, and lights and are available in a 36” and a 42” width. The Ascent BX offers the same versatility of designer options as the rest of the Ascent family—from brick panels to trims and fronts with the added benefit of an optional heat management system. Contact: (866) 820-8686 or www.napoleon.com.

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PRODUCTS Eva 992 Central Fireplace

RETWEED As the first sustainable line of performance fabrics from Sunbrella and Richard Frinier to contain up to 93% recycled content, RETWEED is a midcentury modern and vintage tweed-inspired collection woven in classic neutral and richly colorful earthen hues. These environmentally friendly fabrics feature a rich and textural handmade appeal. Contact: (336) 221-2211 or www.sunbrella.com.

The Eva 992 central fireplace has been the brand’s greatest success and can be found in the most remarkable places, from alpine chalets to luxury hotels. Understated yet stylish, with an unrivalled finish and full view of the wood fire from everywhere in the room. It also cares for the environment and the air you breathe. It will become the driving force for your interior decoration choices, putting a smile on your face as you update your living room to match the Eva’s clean lines. Contact: (514) 493-6400 or www.powrmatic.ca.

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Athens For 2022, Treasure Garden is introducing the new Athens base under the Shademaker collection. The Athens is a 108-pound, two-tone cast aluminum market base with wheels. It is designed for hospitality and high-end residential applications. Fusing design with functionality, this market base offers the best of both. The simplistic curves along with the two-tone colors give a contemporary and high-end complement to any market umbrella. Contact: (626) 338-8810 or www.shademakerusa.com.

H3 ZC Gas Fireplace The H3 offers a slim engine design that is engineered for new construction installs or the growing trend to remove and replace outdated and inefficient wood and gas fireplaces. The relaxing, radiant firebox flames create a beautiful ambiance in any living space. Reduced clearance backing plates ease installation when replacing a wood or gas fireplace with tighter framing dimensions. Contact: (800) 468-2567 or https://www.valorfireplaces.com/h3.

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Bordeaux Side Chair With all the charm of a French bistro chair, the simple lines of the Bordeaux Side Chair make it an easy choice at a dining table or as extra seating. The chair’s back and seat feature an exceptionally durable resin wicker woven to mimic natural cane webbing. The wrought aluminum frame is reinforced at all stress points for exceptional strength and has a powder-coated finish that is 10 times thicker than wet-coat paint. Available in a Midnight/Natural Cane finish. Contact: (888) 868-4267 or www.summerclassics.com.

Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com.

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Tempotest StarScreen

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Congratulates 2021 LIFETIME ACHIEVEMENT AWARD RECIPIENT

APOLLO AWARD FINALISTS – e l g e n i S tor S

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M ulti Sto re

PRODUCTS Gemütlichkeit

Whiteford’s BBQ

A new brochure from Spartherm shows how its beautiful fireplaces add Gemütlichkeit to customers' homes. The Merriam-Webster dictionary defines this typical German word as “warm cordiality.” As a German-based company, Spartherm views it more as “coziness.” Gemütlichkeit prescribes the feeling of warmth, security, and cocooning in your home around a relaxing fireplace. Check out Spartherm’s fully EPA-tested units and order them now. Contact: Powrmatic Toronto at (905) 660-0033, toronto@powrmatic.ca, or contact Jeromy at: 001(647)221-0510.

As the 2014 World Hot Sauce Championship winner, Whiteford has quickly developed a cult following for delicious Cayenne Pepper Sauce. The phenomenal flavors do not stop there—with Mild & Spicy Bloody Mary Mix, Sweet & Spicy Kansas City Style BBQ Sauce, Olde 70 Southern Style BBQ Sauce, and BBQ Spice Rub, Whiteford provides award-winning BBQ right to your dinner table. Contact: (630) 241-0506 or email sales@fandcdistributors.com for more information. Circle Reader Service No. 177

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Metro Sling Dining The Metro Sling Dining from Windward Design Group delivers a casual sophistication to alfresco dining. Constructed via full circumference Heliarc welds, the Metro features domestically milled extruded aluminum with a 2 ¾” oval arm extrusion. Classic navy padded sling fabric adds comfort, durability, and drama. The set is sandblasted and features a rust-resistant powder-coat finishing. All hardware is stainless steel. Contact: (941) 213-5869 or www.windwarddesigngroup.com.

Pizza Oven Turn your Ugly Drum Smoker into a pizza oven or a griddle with the Smokin’ Ugly Pizza Oven. Griddle hotcakes, fry up eggs, toast a sandwich, or wood fire a delicious pizza! The Smokin’ Ugly Pizza Oven is easy to assemble and has both charcoal and wood heating options. Contact: (800) 828-9254 or www.weberknapp.com.

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Propane Patio Heater New for 2022, the Telescope Casual Propane Patio Heater is the perfect outdoor dining solution. Convenient Electronic Ignition, fueled by a standard 20-pound propane tank (not included), the burner offers 46,000 BTU. This item can be used as a free-standing product or under several of the dining, balcony, and bar height tables. Only from Telescope Casual. Contact: (518) 642-1100 or www.telescopecasual.com.

Valor Outdoor Gas Fireplaces

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Now you can bring the comfort of your Valor gas fireplace outdoors by adapting any zero-clearance gas fireplace with the new Outdoor Conversion kit (GV60CKO). A Valor radiant gas fireplace provides the heat you and your customers need to replace the outdoor chill with comfortable, radiant warmth. Contact: (800) 468-2567 or www.valorfireplaces.com/outdoor. Circle Reader Service No. 176

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GeoBella Outdoor Fabric With spring upon us, now is the time to get creative and dive into DIY projects to spruce up your outdoor space. GeoBella Outdoor Fabric is the perfect fabric to purchase by the yard and upgrade your outdoor seat cushions with fresh new styles. Made of a superior olefin fabric, GeoBella is perfect for patio furniture, outdoor cushions, and curtains. Check out a wide array of classic and contemporary colors, weaves, prints, and touchable textures at shop.phifer.com/outdoor-fabric and be sure to visit the blog section to find step-by-step directions for your next outdoor project. Contact: (800) 221-5497 or www.phifer.com. Circle Reader Service No. 180

Brant Round Coffee Table The Brant Round Coffee Table from the Summer Classics Cast Stone Collection brings stunning sculptural style to outdoor and indoor rooms alike. Crafted from cast stone in a Natural Stone finish, this 36” round table offers generous surface space, and a neutral tone. The table’s pedestal base features a linear stria detailing that’s highly tactile and visually captivating. The tabletop has a smooth finish that’s unaffected by natural elements, assuring long-lasting enjoyment and good looks. Contact: (888) 868-4267 or www.summerclassics.com. Circle Reader Service No. 181

Solstice The Solstice collection features clean lines, a high back, and a sleek frame that enhances the Europeaninspired design. The fully upholstered look and contemporary comfort make for an outdoor collection that will be enjoyed for generations. Contact: (800) 526-9894 or www.lloydflanders.com. Circle Reader Service No. 182

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PRODUCTS

Origins Top Table Collection Telescope Casual’s Origins Top Table Collection is new for 2022! Featuring Solid Surface Acrylic Tabletops made by Avonite. If you like the characteristics of the MGP, you’ll love this new Origins Top Table. The material is highly resistant to deep scratches, heat, stains, and bacteria. Available in three new patterns on Fire Tables, Accessory, Coffee, Dining, Balcony, and Bar Height tables. Contact: (518) 642-1100 or www.telescopecasual.com.

Arte 3 RL 100h The decorative three-sided fireplace Arte 3 RL 100h is very appealing to the emotions from any angle. The soft-close all sides lifting door running with German engineering precision is the ultimate in technique. Ordered with a beveled 8 sided 6 mm massive steel frame and black EBORIS chamotte inside the combustion chamber makes it a design masterpiece in every living room. Contact: Powrmatic Toronto at (905) 660-0033, toronto@powrmatic.ca, or contact Jeromy at: 001(647)221-0510.

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Turner Featuring sleek, clean contemporary iron, Turner is a collection of seating and dining that is scaled for balconies, small patios, and porches. Its micromesh seat and back allow you to use the group with or without cushions. Smart in smaller settings anywhere. Contact: (800) 877-2290 or www.woodard-furniture.com.

Tempotest USA In addition to one of the most extensive and stylish collections of woven solution-dyed fabrics in the world, Para Tempotest also offers digitally printed outdoor PET fabrics. These bright and vibrant prints are offered in four base cloths, canvas, shantung slub, basketweave, and a base that passes FR standards including NFPA 701 and IMO standards. These are printed to order and can be colored to suit your customer’s needs for a modest 40yard minimum! Contact: (972) 512-3534 or www.tempotestusa.com. Circle Reader Service No. 184

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Ready-ToFinish Kits

This fireplace features a grand display of magnificent flame and a 10-piece log set within a 37”-wide firebox. Clean face design, herringbone brick panels, and glowing embers will bring a high-class style to any home. Available for natural gas and propane with 32,000 to 46,500 BTU/h input rate. Contact: (844) 636-3473 or www.woodbridgedealer.com.

Warming Trends Ready-ToFinish kits offer a simple and customizable solution for fast construction. Simply place on-site, connect to the gas supply, add veneer, and your fire feature is complete. Get In. Get Out. Get On to Your Next Project. Contact a flame specialist today: (877) 556-5255 or www.warming-trends.com.

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DV36CV

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Full Smoker Soltis Perform 92

Using its patented Vectis spring assist technology, Weber Knapp has created the perfect, accessible backyard drum smoker line of accessories! This line of products takes your backyard smoking station to the next level. The high-quality, innovative accessories offer an “any meal, any time” grilling/smoking solution to Ugly Drum Smoker Enthusiasts! Contact: (800) 828-9254 or www.weberknapp.com.

Shade sails and retractable shading stay beautiful longer with dimensionally stable, tearresistant, and UV-resistant fabrics from Serge Ferrari. Built with Precontraint technology, Soltis Perform 92 blocks 97% of heat while maintaining ventilation and view-through. Available in 38 colors, Soltis Perform 92 is GreenGuard certified for indoor air quality and fire retardant. Contact: (954) 942-3600 or www.sergeferrari.com.

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Fire Magic Choice C650

The Kingston Solid collection from Windward Design Group is made of Starboard Marine Grade Polymer (MGP) and is available in a two-tone design with LuxeWood Recycled Polymer Accent Slats on the back and seat. Constructed of durable polymer that resembles wood, the Kingston Sling Dining selection can dress any outdoor space with durability and style. Contact: (941) 213-5869 or www.windwarddesigngroup.com.

The Fire Magic Choice line brings quality, performance, and value to the backyard. Featuring an all 304 stainless steel construction, reliable controls and low-cost operation, the Choice is available in built-in, portable and post models. The newest in the Choice lineup is the 36” C650 built-in grill. Boasting an easy turn-to-light ignition (no power required, no batteries to change), spacious true 36x18 cooking area, stainless steel tubular burners and Fire Magic’s patented Diamond Sear cooking grids, the Choice offers the Fire Magic grilling experience in its purest form. Contact: (800) 332-3973 or www.firemagicgrills.com.

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Kingston Sling Dining/Tahoe Table

Milano Sophisticated, subtle, and sleek, Ratana’s Milano collection takes outdoor living to new heights. With an impeccable attention to detail, the arm and sled legs are designed with a 3-inch square width and offers a slanted back for great comfort. The Pearl Grey aluminum frames are finished with a natural looking wood grain pattern. Available in an array of pieces to complete your alfresco look, the Milano is what that Italians would call “perfetto”! Contact: (866) 919 1881 or www.ratana.com.

Charlotte The Charlotte collection by Kingsley Bate exemplifies the simple, natural beauty of classic rattan garden furniture. Durable aluminum frames are hand-painted to replicate authentic rattan, then woven with all-weather wicker in an open-grid pattern lending a feeling of airiness. The collection, which includes dining and lounge seating, is stocked in a Classic Rattan color. Contact: (703) 361-7000 or www.kingsleybate.com.

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PRODUCTS Batyline Elios Batyline Elios is the latest innovative upholstery fabric from Serge Ferrari. Passing over 600,000 double rubs in Wyzenbeek abrasion testing, this heavy-duty upholstery fabric doesn’t FEEL heavy duty. Soft like acrylic, Batyline Elios is easier to clean and provides better UV and mold resistance than traditional outdoor fabrics. Batyline Elios is also certified fire retardant, phthalate-free and GreenGuard certified for indoor air quality. Available in 10 beautiful colors. Contact: (954) 942-3600 or www.sergeferrari.com.

SV Series You can enjoy these modern fireplaces from indoors and outdoors. The double-layered ceramic glass panel on the indoor side will complement your room as an additional window with a dancing flame behind. Available in four sizes up to seven feet long. Contact: (844) 636-3473 or www.woodbridgedealer.com. Circle Reader Service No. 198

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Mixed Media NorthCape’s mixed media features sleek modern-day designs. Outdoor seating made with sturdy powder-coated aluminum frame, PolyTuf by Tangent poly lumber, and Premium Cushions. All made in the USA. Contact: (708) 563-2890 or www.northcape.com. Circle Reader Service No. 199

Southport The Southport collection features a sleek frame design, accented with a beveled extrusion that captures the classic loom panels. With the choice of color on both the frame and wicker insert, one can customize to any outdoor space. Contact: (800) 526-9894 or www.lloydflanders.com. Circle Reader Service No. 196

Real Fyre Bluetooth Control The new Real Fyre Bluetooth Control System makes it easier than ever to enjoy the beauty and convenience of a gas fire. Simply connect the battery-operated control to the Real Fyre burner system, download the app and use your smartphone to control your gas logs. Compatible with select Real Fyre vented and vent-free ON/OFF controlled burners and millivolt direct-vent gas inserts. Choose Oak or White Birch wood chunk covers to conceal and protect the receiver in your fireplace. Contact: (800) 332-3973 or www.realfyre.com.

Napoleon 700 Series Built-in Heads Napoleon’s new line of all stainless steel built-in grill heads are available in 32”, 38” and 44” models. All come with a lifetime warranty and a 15-year bumper-to-bumper parts warranty. Built to seamlessly fit into your ideal outdoor kitchen, the Built-In 700 Series has been designed specifically for ease of installation with integrated trim and longer wiring for no design and functionality restrictions. Also featuring 9mm stainless steel iconic WAVE cooking grids, Jetfire ignition, and crossover lighting. Contact: (866) 820-8686 or www.napoleon.com.

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Darien Hudson A practical and contemporary collection of sling dining and lounge seating, Hudson offers both an armless and arm chaise lounge for comfort as well as ease of entry. Hudson is available in numerous finish and sling options and is constructed to Woodard’s high performance and quality standards. Contact: (800) 877-2290 or www.woodard-furniture.com.

Coastal meets contemporary with this new outdoor collection. Choose between a lightweight, Graphite Grey aluminum top or unique, Stone Grey Everblend concrete top for the Darien gas fire table. The base of each table in the collection is made of Grade A teak wood – the highest quality teak available for outdoor furniture. The collection also includes a pair of Darien Chairs, incorporating Graphite Grey aluminum framing with teak accents on the armrests. Contact: (866) 303-4028 or www.outdoorrooms.com.

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INDUSTRY NEWS

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hygiene, cleanliness, and quality for operating events. “We would not hold an event that we felt would risk the health or safety of our attendees,” Giovine says. Jones notes that the timing of the event is onpoint. “We feel that the industry is looking forward to getting back to business and where better than Texas,” he says. “We realize dealers are giving up precious time to be with us. Our aim is to make shows highly informative and enjoyable experiences where we can build relationships with each other.” For more information, visit PoolSpaPatio.com.

Alfresco Home Taps Friedrichsen as Regional Sales Manager

Alfresco Home, LLC (Pottstown, Mike Friedrichsen Pennsylvania) announced the appointment of industry veteran Mike Friedrichsen to the newly created position of Regional Sales Manager, Western USA. Friedrichsen has held multiple management positions with several international manufacturers and suppliers in the Casual Industry and is a previous Apollo award-winning retailer. 2021 marks his 25th year in the outdoor products profession. “I am beyond excited to join Alfresco Home” Friedrichsen says. “Their long-standing reputation and the loyalty from their retail partners is unsurpassed by anyone in the outdoor space. I look forward to introducing retail dealers in the western states to Alfresco Home’s extremely wide product selection and their unique way of doing business.” “Alfresco Home is extremely pleased to bring Mike onboard to help serve and grow our business in the West. His depth of knowledge of product and design,

Big Green Egg Promotes George Fleck The Big Green Egg Company recently promoted George Fleck to General Manager and Director of Operations. “In this capacity, George will take on added responsibility for various day-to-day aspects of overall company management, in addition to overall strategic direction on operational matters,” says CEO Ardy Arani. Fleck has been with Big Green Egg since 2016 and, according to Arani, “has demonstrated a superior ability to set organizational goals and implement processes to achieve results within time and budgetary allocations. He brings exceptional qualifications to this expanded role within the company.” Big Green Egg is the world’s leading manufacturer of the premier outdoor cooking system, unmatched for its versatility and culinary results.

George Fleck

Valdese Weavers Unveils Color Trends Color, design, and material trends evolve every season. The product team at Valdese Weavers tracks these shifting trends and translates them into inspiring textile stories. As a completely vertical manufacturer, Valdese Weavers can leverage its on-site dye house to create custom colors and use its exclusive yarns to make truly trend-setting collections. The pandemic accelerated a shift toward warmer, more comforting colors and materials being used in the home. The influence of earthen and botanical shades is prevalent in this new palette as people seem to rediscover their love for nature and embrace the

calming spirit of the outdoors. There has been a gravitation toward rich colors like Dark Ivy that evoke strength and endurance, but also a yearning for soft, muted tones such as Fog Green that is a much more quiet and therapeutic shade. The rawness of ancient desert canyons and sunbaked terra-cotta inspired the color Red River Clay. This deep shade reminds us that Earth is the greatest artist of all and when touched by sunlight, these pure colors are warmed into more subdued clay tones that convey coziness. These color trends and other emerging colors have been a part

along with his attention to detail and service, fits directly with our mission in providing our dealers with expertise and support of their retail objectives,” says Joseph Cilio, CEO and President. 97

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InsideOut Performance Fabrics

of transforming homes into a more comfortable and inspired place to live, work, and play. Valdese Weavers brands include Circa 1801, Valdese Weavers, InsideOut Performance Fabrics, Sustain Performance Fabrics, Crypton Home, and Seaqual.

With nearly 50 years of experience in the gardening and casual furniture industries, Alfresco Home is a leading resource to the specialty independent retailers throughout North America.

AD INDEX Advertiser

PROFILES DIRECTORY Phone

Website

Page

Company

Page

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AEI ................................................................................................72, 76

Agio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(888) 997-7623 . . . . . . . .www.apricityoutdoor.com . . . . . . . . . . . . .5

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Astria (Innovative Hearth Products)....................................................78, 86

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Big Green Egg ..............................................................................80, 82

CG Products . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . . . . .14, 60 C.R. Plastic Products . . . . . . . . . . . . . . . . . .(800) 490-1283 . . . . . . . .www.crpproducts.com . . . . . . . . . . . . . .77 Country Lane Gazebos . . . . . . . . . . . . . . . .(866) 885-7847 . . . . . . . .www.gazebo.com . . . . . . . . . . . . . . . . . . .44

Brown Jordan ......................................................................................76 Castelle (Brown Jordan) ........................................................................78 CG Products ..................................................................................80, 84 C.R. Plastic Products........................................................................78, 80

Couristan . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 223-6186 . . . . . . . .www.couristan.com . . . . . . . . . . . . . . . . .45 Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . . .37 Dimplex . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . . . . . .www.dimplex.com . . . . . . . . . . . . . . . . . . .7 Dimplex Faber . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . . . . . .www.faberfires.com . . . . . . . . . . . . . . . . .49

Country Lane Gazebos ....................................................................74, 80 Couristan ......................................................................................70, 74 Dimplex ........................................................................................80, 86 Dimplex Outdoor............................................................................84, 88

Dimplex Outdoor . . . . . . . . . . . . . . . . . . . . .(949) 239-3030 . . . . . . . .www.dimplex.com/outdoorheaters . . .63

F&C Distributors ............................................................................78, 92

DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . . . .48

Faber (Dimplex) ..............................................................................70, 74

Empire Comfort Systems . . . . . . . . . . . . . .(800) 851-3153 . . . . . . . . .www.empirecomfort.com . . . . . . . . . . . .33

FiberBuilt Umbrellas & Cushions ......................................................74, 86

F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . . . .56

Fire Magic (RH Peterson)........................................................................95

FiberBuilt Umbrellas & Cushions . . . . . . . .(866) 667.8668 . . . . . . . .www.fiberbuiltumbrellas.com . . . . . . . .84

Frankford Umbrellas ........................................................................80, 87

Frankford Umbrellas . . . . . . . . . . . . . . . . . .(856) 222-4134 . . . . . . . .www.frankfordumbrellas.com . . . . . . . .43

Gensun ........................................................................................76, 82

Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . .12, 13

The Hammock Source......................................................................70, 84

The Hammock Source . . . . . . . . . . . . . . . . .(252) 758-0641 . . . . . . . .www.thehammocksource.com . . . . . . . .55

Infratech ........................................................................................84, 88

Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . . . . .100

Kingsley Bate ................................................................................82, 95

ICFA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 881-1016 . . . . . . . . .www.icfanet.org . . . . . . . . . . . . . . . . . . . .91

Lloyd Flanders ................................................................................93, 96

IMC/Las Vegas Market . . . . . . . . . . . . . . . .(888) 416-8600 . . . . . . . .www.lasvegasmarket.com . . . . . . . . . . .83 Informa Markets . . . . . . . . . . . . . . . . . . . . . .(212) 600-3737 . . . . . . . . .www.poolspapatio.com . . . . . . . . . . . . .89 Infratech . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 421-9455 . . . . . . . .www.infratech-usa.com . . . . . . . . . . . . . .87 Innovative Hearth Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.ihp.us.com . . . . . . . . . . . . . . . . . . . .67

Louisiana Grills (Dansons) ......................................................................78 Napoleon Products ........................................................................88, 96 NorthCape ....................................................................................82, 96 The Outdoor GreatRoom Company ..................................................88, 97 Outdura ..............................................................................................86

Kingsley Bate . . . . . . . . . . . . . . . . . . . . . . . .(703) 361-7000 . . . . . . . . .www.kingsleybate.com . . . . . . . . . . . . . .85 Lloyd Flanders . . . . . . . . . . . . . . . . . . . . . . .(800) 526-9894 . . . . . . . .www.lloydflanders.com . . . . . . . . . . . . . .53 Merchandise Mart Properties . . . . . . . . . .(312) 527-7583 . . . . . . . . .www.casualmarket.com . . . . . . . . . . . . . .93 Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . . . . . .17

OW Lee ........................................................................................86, 88 Patio Renaissance............................................................................70, 86 Phifer ............................................................................................88, 93 Pit Boss Grills (Dansons) ........................................................................84

NorthCape . . . . . . . . . . . . . . . . . . . . . . . . . .(708) 563-2890 . . . . . . . .www.northcape.com . . . . . . . . . . . . . . . .47

POLYWOOD ..................................................................................85, 87

The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . . . .40

Powrmatic......................................................................................90, 94

Outdura . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 688-3872 . . . . . . . .www.outdura.sattler.com . . . . . . . . . . . .28

Primo Grills (Empire Comfort Systems) ....................................................74

OW Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 776-9533 . . . . . . . .www.owlee.com . . . . . . . . . . . . . . . . . . . .15

Ratana ..........................................................................................70, 95

Patio Renaissance . . . . . . . . . . . . . . . . . . . . .(866) 690-5673 . . . . . . . .www.patiorenaissance.com . . . . . . . . . . .51

Real Fyre (RH Peterson)..........................................................................96

Phifer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 221-5497 . . . . . . . .www.phifer.com . . . . . . . . . . . . . . . . . . . .25

Serge Ferrari ..................................................................................95, 96

POLYWOOD . . . . . . . . . . . . . . . . . . . . . . . . .(877) 457-3284 . . . . . . . .www.polywood.com . . . . . . . . . . . . . . . . .9

SimpliFire (Hearth & Home Technologies) ................................................82

Powrmatic . . . . . . . . . . . . . . . . . . . . . . . . . . .(514) 493-6400 . . . . . . . .www.powrmatic.ca . . . . . . . . . . . . . . . . . .73

Spartherm......................................................................................82, 92

Ratana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 919 1881 . . . . . . . . .www.ratana.com . . . . . . . . . . . . . . . . . . . .41

Summer Classics ............................................................................90, 93

Serge Ferrari . . . . . . . . . . . . . . . . . . . . . . . . .(954) 942-3600 . . . . . . . .www.sergeferrari.com . . . . . . . . . . . . . . . 29

Sunbrella ......................................................................................85, 90

Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 5422 9441-0 . . . . . .www.spartherm-america.com . . . . . . . . .81 Summer Classics . . . . . . . . . . . . . . . . . . . . .(888) 868-4267 . . . . . . . .www.summerclassics.com . . . . . . . . . . . . .3 Sunbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 221-2211 . . . . . . . . .www.sunbrella.com . . . . . . . . . . . . . . . . .23 SUNS USA Outdoor Furniture . . . . . . . . . .(508) 927-4389 . . . . . . . .www.hello-suns.com . . . . . . . . . . . . . . . . .61

SUNS ............................................................................................72, 78 Telescope Casual ............................................................................92, 94 Tempotest ......................................................................................90, 94 Treasure Garden..............................................................................70, 90 Tropitone (Brown Jordan) ......................................................................74

Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . . . . .www.telescopecasual.com . . . . . . . . . . .71 Tempotest USA . . . . . . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . .www.tempotestusa.com . . . . . . . . . . . . . .2 Treasure Garden . . . . . . . . . . . . . . . . . . . . . .(626) 814-0168 . . . . . . . . .www.treasuregarden.com . . . . . . . . . . . .69

Valor Fireplaces ..............................................................................90, 92 Vermont Castings (Hearth & Home Technologies) ....................................85 Warming Trends ..............................................................................87, 94

Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . .99

Weber Knapp ................................................................................92, 95

Warming Trends . . . . . . . . . . . . . . . . . . . . . .(877) 556-5255 . . . . . . . .www.warming-trends.com . . . . . . . . . . .68

White Mountain Hearth (Empire Comfort Systems)....................................82

Weber Knapp . . . . . . . . . . . . . . . . . . . . . . . .(800) 828-9254 . . . . . . . .www.weberknapp.com . . . . . . . . . . . . . .75

Windward Design Group ................................................................92, 95

Windward Design Group . . . . . . . . . . . . . .(941) 213-5869 . . . . . . . . .www.windwarddesigngroup.com . . . . .79

Winston Furniture (Brown Jordan) ..........................................................72

Woodard Furniture . . . . . . . . . . . . . . . . . . .(800) 877-2290 . . . . . . . .www.woodard-furniture.com . . . . . . . . .32

Woodard Furniture ..........................................................................94, 97

Woodbridge Fireplace . . . . . . . . . . . . . . . .(844) 636-3473 . . . . . . . .www.woodbridgedealer.com . . . . . . . . .57

Woodbridge Fireplace ....................................................................94, 96

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Circle Reader Service No. 99

Sustainable products for all tastes

VERMONT CASTINGS, WARMING YOUR CUSTOMERS INSIDE AND OUT Environmental responsibility is on every consumer’s mind, but they still want a product that performs. Vermont Castings stoves deliver steady, efficient heat even in the fiercest winters and some, like the Dauntless, can even cook a meal. With products made from recycled brake drums and rotors in a foundry that runs almost entirely on renewable energy sources, Vermont Castings has a 45-year history of sustainable manufacturing. Warming the home. Respecting the environment. UNIQUELY HHT

Providing warmth and comfort where people live, work and gather. Circle Reader Service No. 100