Guest Editorial – Stretching The Tent
By Megan PiersonAs the second woman to hold the position of chairperson of the ICFA, Megan Pierson aims to bring more younger people into the association. 8
Spotlight – Shades of Delight
By Greg ThompsonBeyond functionality and purpose, aesthetically pleasing and visual expressions of shade products are enhancing outdoor living spaces. 20
Long Island hearth expert turns his knowledge and expertise as a fireplace contractor into opening an upscale retailer showroom.
Grilling has always played a major role in this Northern California retailer’s life. 32
Serving a year-round outdoor living market, Mrs. Patio attracts customers from well outside of Las Vegas.
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By Sharon Sanders
With an extensive background in retail, America’s Backyards & Outdoor Living understands the needs and desires of its customers. 40
By Dana Robinson
Quality, aesthetically pleasing outdoor furniture collections and outdoor kitchens from Gensun create a relaxing oasis.
By Maura Keller
European Home’s commitment to offering hearth products with sculptural elegance has proven successful.
Corporate Profile – Robust Innovation
By Dana Robinson
2023 was one of Hearth & Home Technologies’ largest product launch years ever.
48
Insight – Heating Up
By Cherise FornoCoyote Outdoor Living releases a woodfired pizza oven to help offer a complete outdoor cooking experience.
50
Insight – Custom Creations
By Larry Thomas
Castelle is enjoying growth by offering premium outdoor collections with an emphasis on custom orders.
52
Last Word – A New Twist
By Kimberly Rodgers
With an exciting product introduction and a 40th anniversary, Treasure Garden remains committed to elevating the shade market.
54
Try out our new flamesimulator online and find your partner at www.camina-schmid.com
Our range, consisting of six models, is designed and produced in Germany. The customer voice drives design, prototyping and development. Whether traditional or linear design, you will find what you are looking for in our fireplaces. The timeless flame picture impacts any living space.
Only the lonely
Know the way I feel tonight
Only the lonely
Know this feeling ain’t right
Song by Roy OrbisonShortly after launching Patio & Hearth Products Report in 2006, a sales manager for an outdoor furniture manufacturer shared his thoughts on the industry. “We’re selling patio furniture. We’re not finding a cure for cancer.” While this is certainly true, anyone who has been in the patio, hearth, outdoor furniture, grill, outdoor kitchen, and outdoor living industry for even a short period of time will come to recognize and appreciate the value and benefit to both the residential, designer, and commercial community of the collections and the products that are displayed on the showroom floors of specialty retailers and dealers.
From a big picture standpoint, our industry provides comfort, relaxation, and enjoyment within and outside the home with a wide assortment of hearth products, outdoor furniture, collections, and products for outdoor living spaces that inspire families, friends, and neighbors to gather. It’s all about bringing people together. Based on a recent online article in USA Today, bringing people together and gathering is a healthy thing.
In a USA Today article by Adrianna Rodriguez, posted on Dec. 24, 2023, America has a new epidemic called loneliness. According to U.S. Surgeon General Dr. Vivek Murthy, “Most of us probably think of loneliness as just a bad feeling. It turns out that loneliness has far greater implications for our health when we struggle with a sense of social disconnection, being lonely or isolated.”
From the USA Today post, loneliness negatively impacts mental and physical health, experts say, leading to an increase of heart disease, dementia, stroke, and premature death. Loneliness occurs when the connections a person needs in life are greater than the connections they have, Murthy said. He went on to say, “We have to be intentional about building social connections in our life.”
Home outdoor spaces provide an excellent venue for creating an environment where spending time with family, friends, and neighbors is enhanced. Regardless of the size of the outdoor living space, outdoor furniture, outdoor dining collections, fire pits and fire tables, shade products, outdoor fireplaces, grills, outdoor kitchens,
outdoor pizza ovens, patio heaters, outdoor rugs, etc. create an atmosphere that is comfortable, peaceful, and inviting.
Alfresco dining received a big shot in the arm during the COVID-19 pandemic and lockdown. Even though we are far removed from the days of the lockdown, many restaurants have maintained their outdoor eating spaces based on consumer demand for dining outdoors. Having an equally desirable outdoor eating space at home is still at the top of the list of what new and existing homeowners are looking for with their homestead.
In 2022, hearth products manufacturer Napoleon (Barrie, Ontario) launched its Power of Fire initiative. Based on research conducted by the University of Alabama and the University of Illinois, researchers found that sitting by a fireplace helps reduce stress and lower blood pressure, which is an overall benefit to heart health. The researchers pointed out that there are undeniable links between heart disease, stroke, and stress. The University of Illinois portion of the Power of Fire research also found an improvement in brain function and mental wellness when sitting near a fireplace.
When it comes to increasing family time, many parents have opted to invest in a pool, in addition to outfitting an outdoor living space with outdoor furniture, a grill or outdoor kitchen, and outdoor living products, thereby creating an environment and atmosphere that encourages their kids to spend time at home. In addition, a home outfitted with outdoor living collections and products is a surefire way to have kids invite friends over to their house. For parents who are interested in knowing who their kids are hanging out with, this becomes a very worthwhile investment.
No, our industry is not trying to find the cure for cancer. God bless scientists, and medical and health care professionals who are trying to bring an end to cancer or at least curb the rate of incidence. As for specialty retailers, dealers, and manufacturers of patio, hearth, outdoor furniture, grills, outdoor kitchens, and outdoor living products, our industry will continue to strive to reduce loneliness, and enhance social connections by creating desirable gathering places for families, friends, and neighbors.
Having been in the fireplace industry for almost 20 years, it was only a matter of time before this Farmingdale, New York, entrepreneur built a showroom.
Unique Niche, p. 28
Store owner Leo Mainwal (aka Mr. Pool), 91, still hitches a ride to work almost every day.
Patio Oasis, p. 36
With 24 outdoor furniture collections, 16 table collections, and 10 pre-designed outdoor kitchen islands, Gensun offers a wide assortment of outdoor living collections and products for designing the ideal backyard space.
Infinite Choices, p. 44
Hearth & Home Technologies’ vast number of brands and products were created to give customers the personalized options they desire to create ideal living spaces.
Robust Innovation, p. 48
I honor those in leadership positions who have come before me and plan to actively encourage more men and women to embrace the many professional and personal growth opportunities of membership in the International Casual Furnishings Association. As the 2024 Chair of the Board, I am proud to bring more than 20 years of experience in building relationships internally and externally, as
well as leadership development.
One of my initial target groups is younger members who I believe are crucial to the ongoing vitality of the ICFA. I would love to see those starting in our profession join our program and become part of a multigenerational community of leaders. I believe their viewpoints and agility with new channels and technology will bring diversity and inclusivity, ultimately elevating our industry.
Indeed, it was about 10 years ago when I started my career with POLYWOOD that I was introduced to a wide range of opportunities by getting involved in the association. I think that my experience over that time could be a perfect road map for members who aspire to leadership positions within the organization. I began by joining the marketing committee and leading it for two years while also participating in meetings and educational conferences.
As I became more involved and excited about how the committee helped boost the ICFA marketing effort, I also gained relationships with fellow manufacturers, plus retailers, sales reps, and industry suppliers. Having demonstrated my commitment to the organization, I was invited to serve as a director for two three-year terms before the required rolling off. During my tenure, I was named chair of
could collaborate to gain synergy together. We’ve seen success with this at POLYWOOD, including building strong media relationships through our design partners. Hospitality is another area I’d like to focus on. This industry has exploded in recent years. The ICFA networking and membership benefits would greatly benefit both of these industry segments.
the social media committee and helped the group create ICFA’s recent initiative around Sunny the Bear.
Naturally, I was thrilled to receive the call last year informing me that Erik Mueller had selected me to serve as vice chair and that I would step up to the chair in 2024. At POLYWOOD, we believe that people make the difference. Building a great team of people around you will challenge you to get the best outcomes possible. That management philosophy aligns completely with how the ICFA is run and serves me well in this new leadership position.
In addition to tapping younger members, I hope to support women’s advancement in the ICFA hierarchy. I think it would be amazing to create a women’s leadership council. It would help us encourage more women to get involved in our industry and support the current women in our association.
At the same time, I’m a big believer in multigenerational leadership. It builds a culture of respect and communication among professionals that will ultimately increase mentorship opportunities and offer new perspectives.
Growing membership among retailers is an ongoing top priority for ICFA, although I certainly see value in promoting membership to designers and those in the hospitality industry. We have a lot of crossovers with the design industry. I believe there are ways we
Although the challenges of COVID are behind us, continuing to create the best possible customer experience in an ever-changing landscape is an issue we all face. The ICFA Annual Educational Conference provides amazing resources to stay informed on the changes going on in the industry. The conference also provides sales training, marketing courses, and leadership training. Eighty-five percent of our customers want to feel and touch the product in the store. This is a huge merchandising opportunity, and we can guide brands on partnering with retailers and manufacturers to amplify their in-store experience.
I look forward to being joined on the Executive Committee this year by Henry Vanderminden, Telescope Casual Furniture, Vice Chair; Anderson Gibbons, STI/Revolution Fabrics; Gary McCray, Gary McCray Design & Development; and Eric Stalzer, Offenbacher’s, Herndon, Virginia.
As I look ahead to the impact that I can make on ICFA in the coming 12 months, I hope that my legacy includes integrating our network of designers with our manufacturers and retailers so we can continue to inspire and learn from each other, especially over sustainability and innovation, while growing our membership base into an even richer community of thought leaders.
Outside of work, my husband of 22 years, Kevin, and I have two teenagers, Ethan and Brady, and two Dobermans, Lexy and Remy. When I’m not traveling for work, you can find me soaking up the sun around the pool at home or at the baseball field, proudly cheering for Brady and his team.
Megan Pierson is chairperson of the International Casual Furnishings Association and executive vice president at POLYWOOD.
“Acadia celebrates the traditional Craftsman furniture that fills the rooms of my 1925 Carriage House in Maine. The collection embodies quiet elegance in solid, well-constructed frames—it’s a timeless classic that’s versatile, beautiful, and inviting.”
— MARTHA STEWART
Illinois-based NorthCape has continued to offer low-risk customization options with value—a tradition that has continued for almost two decades.
“We started manufacturing cushions in the USA about 17 years ago, and that was our first realization that we could offer choice, low volume commitment, and good value to our dealer base while making products in the USA,” says Tom Murray, president. “That developed into a furniture assembly/hybrid manufacturing process of imported parts mixed with domestically made parts, creating more unique or custom looks. In some cases, the program evolved into some 100% made in USA furniture frames.”
NorthCape offers this program with an MOQ of 1. Larger volume orders can get some discounts, but a dealer can try floor models and low stock to see how the market responds. If a modification or customization is desired by end users, NorthCape can make custom changes and enhancements in a special-order
Alfresco Home celebrated its 20th anniversary on Feb. 2. Launching its business in the outdoor casual furniture sector in 2004, Alfresco Home soon added its garden accents division in 2009. Today, Alfresco Home operates in 14 countries designing and manufacturing premium outdoor lifestyle products.
“The Alfresco Home family would like to extend its sincere thanks to our retail partners, employees, sales representatives, and vendor partners around the world,” says Joseph Cilio, founder and CEO. “Over the past 20 years, we have been blessed to build our business alongside innovative partners while cultivating amazing friendships. We will continue to work diligently to develop exciting and forward-thinking designs. Delivering top-notch customer service and support will always be a core foundational element of who we are. We look forward to continuing this journey.”
Alfresco Home’s headquarters and showroom are in Pottstown, Pennsylvania. It also maintains a showroom at Atlanta’s AmericasMart (Building 1, Showroom 5D6). Each year, partners from across North America are welcomed to the Philadelphia showroom in June for its annual Dealer Showcase Experience. Contact your sales representative for details about this opportunity, email sales@alfrescohome.com, or call (610) 705-8808.
process with a MOQ of 1. The dealer can secure the sale with solid margin and low to no inventory risk.
The new DFM (Domestic Frame Manufacturing) really got rolling in 2023, and Murray reports that it is “exploding” in 2024. Mixed-media products are part of the program with aluminum; resin weaves, rope, poly lumber (Tangent), simulated leather, outdoor upholstery—transitional and contemporary—low profile, standard height, high back, seating, sectionals, chat, and dining.
the mixed-media dining, 6400 seating, and fully upholstered outdoor Tuscino.
The new specialty retailers have benefitted with differentiation, low cost for inventory, and customization for customers at a value. Turnaround time is one to three weeks. Bestsellers continue to be
Caframo Ltd., the leader in heat-powered stove fan technology, proudly celebrated 30 years of Ecofan at the HPBExpo in February.
Since the debut of Ecofan, Caframo Ltd., has introduced several Ecofan models including the low-temperature BelAir 806, the AirDeco 8203 and 8024, the UltrAir 810, and the AirMax 812, all of which have garnered a demand throughout North America, the United Kingdom, Europe, New Zealand, and Japan. With global distribution, Ecofan is a trusted partner worldwide, shipping to 36 countries.
“This is a unique program with made in USA products,” Murray says. “Specialty dealers can be ‘special’ dealers, offering great value while creating better margin opportunities. The DFM program is also inherently more sustainable than most processes and products because we use a significant amount of repurposed and recycled materials. The poly lumber/ Tangent material we use is already certified 95%+ recycled prior to our internal repurposing/recycling.”
Ecofan is designed to circulate the heat from free-standing stoves and increase comfort while saving fuel without the need for electricity or batteries. Whether as a primary or secondary heat source, Ecofan brings many benefits to wood stove users. Ecofan, the original heatpowered stove fan, hails from the unforgiving winters of the Bruce Peninsula, Ontario, Canada, where cold temperatures demand
effective heating solutions.
Manufactured in Canada using the highest quality parts and materials, Ecofan stands out as the premier stove fan on the market. Ecofan has been setting the standard for heat-powered stove fans with proven airflow claims and fuel usage savings. Ecofan is synonymous with excellence and innovation, winning two Vesta awards. With less than a 2% return rate, Ecofan is dedicated to quality and customer service.
In a move intended to support the needs of outdoor furnishings retailers and designers with a complete buying experience when it best suits the demands of their businesses, ANDMORE and ICFA announce the expansion of the 2024 editions of Casual Market Atlanta with a significant new educational opportunity in July and the addition of temporary exhibits in September. Summer Casual Market Atlanta runs July 15-18 and Fall Casual Market runs Sept. 16-18 at AmericasMart Atlanta.
“These updates to Casual Market Atlanta signal the embrace of AmericasMart Atlanta as the casual and outdoor industry’s new marketplace home,” said Bob Maricich, CEO of ANDMORE. “With these changes, Casual Market Atlanta now offers equal sourcing opportunities, as well as expanded education and networking, in both July and September.”
Beginning in 2024, International Casual Furnishings Association (ICFA) will reinstate its Retail Roundtable and Think Tank program, a long-standing, half-day educational program, at the Summer Casual Market Atlanta. The afternoon session, open to buyers and designers, is scheduled for July 14, one day prior to the opening of permanent showrooms and temporary exhibits.
“Since its inception more than a decade ago, ICFA’s Retail Roundtable has been one of the most popular events for dealers to gain new insights about their store operations by learning and sharing experiences with fellow merchants,” says Jackie Hirschhaut, executive director of the association. “The Think Tank component was added a few years ago to create a quick-thinking, problem-solving exercise that
Atlanta
Registration is now open for the second-annual Summer Casual Market Atlanta—featuring permanent showrooms, temporary exhibits, and an expanded slate of events and education–on July 15-18, 2024, at AmericasMart Atlanta.
“All attendees should take the time now to quickly preregister for what promises to be an exceptional presentation of outstanding products for outdoor living,” says Jackie Hirschhaut, ICFA
generated immediate advice for participants to bring back to their stores.” A portion of each registration fee is donated to City of Hope, ICFA’s philanthropy partner.
Beginning in September 2024, Fall Casual Market will welcome the return of temporary exhibits to complement permanent showroom offerings. To align with these changes, the September trade show will be renamed Fall Casual Market Atlanta.
With these changes, Fall Casual Market Atlanta now offers a combined 115-plus permanent showrooms and temporary exhibits presented on six floors in Building 1 at AmericasMart Atlanta. Other September offerings include educational programming and continuation of the popular “Braves & Brews” baseball event first held in 2023.
In addition to the twice-yearly editions of Casual Market Atlanta, AmericasMart Atlanta presents additional business opportunities for casual and outdoor buyers and sellers. Some 40 casual furnishings showrooms in Building 1 are open daily to provide one-on-one consultations. In total, 350-plus home, décor, gift, and apparel showrooms are open year-round throughout AmericasMart Atlanta. For more information, visit www.americasmart.com/en/year-round.
executive director. “I think casual furnishings buyers will be very impressed by the latest selection of new outdoor furniture and accessories.”
This year’s Summer Casual Market Atlanta will showcase an expanded collection of 70+ showrooms and 100+ temporary exhibits across seven floors in Building 1 at AmericasMart Atlanta. See the full list of exhibitors at www.casualmarketatlanta.com/ showroom-exhibitor-listing.
The July 2024 edition will host a wealth of Casual Market experiences, such as the International Casual Furnishings Association’s annual Awards Gala and charitable giving opportunities. Hallmark events include the ICFA Birthday Bash Kick-Off Party on July 15, “Pink Out” fundraiser for City of Hope and the ICFA Awards Gala on July 16, and ICFA Annual Meeting on July 17.
As an added benefit, Casual Market Atlanta badges provide free access to the concurrent
Atlanta Market, July 16-21, at AmericasMart
Atlanta, with easy access to some 6,000 complementary furnishings, gift, lifestyle, seasonal, housewares, and gourmet lines.
Registration for Casual Market Atlanta is open now at www.casualmarketatlanta.com.
OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Comfort, Texas, has added DSA/ Dennis Sales Associates Inc., as an independent sales rep for the Texas and Oklahoma territory.
DSA was founded in 1987 by Earl and Deni Dennis to represent casual and outdoor furniture manufacturers. They began selling indoor wicker and rattan, as well as patio furniture to specialty retailers in four states. Operating as a mom-and-pop team, they managed the extensive territory alone, with Earl traveling and Deni running the office. An increase in manufacturers represented and territorial growth prompted DSA to specialize exclusively in outdoor furniture. The addition of their sons, Andy Hamilton in 1998, and Steven Dennis in 2003, reflected the growth of the family business.
Today, DSA operates out of its corporate offices in Dallas, representing eight manufacturers over a ninestate territory. DSA is well positioned to build on the reputation established over the years for hard work, professionalism, and excellent customer service, continuing the annual growth in sales that retailers and manufacturers have come to expect.
“DSA’s rich legacy, spanning over three decades in the outdoor furniture industry, reflects a commitment to excellence, hard work, and a passion for delivering top-notch customer service,” says Brenda Pereyda, sales manager for OW Lee. “With their extensive experience and family-driven values aligning seamlessly with OW Lee’s vision, I am confident that together we will elevate our presence in the Texas and Oklahoma territory, providing our customers with exceptional products and service.”
Elmira Stove Works, the leading manufacturer of premium vintage-inspired appliances and wood-burning cookstoves, announces that its Northstar
The International Casual Furnishings Association (ICFA) announced that marketing professional Siri Scott has joined the management team as director of programs and engagement.
“Siri’s extensive and multifaceted experience in marketing strategy development and implementation and optimized customer engagement made her the ideal choice for this new position. She will help us enhance support and value for our current members while expanding our influence globally,” says ICFA Executive Director Jackie Hirschhaut.
Scott brings almost two decades of strategic marketing management experience to the trade organization, focusing on helping shareholders improve and expand customer communication and engagement across a range of digital and traditional channels.
“I look forward to identifying the commitments and priorities of each sector of the membership—manufacturers and importers, retailers, sales representatives, designers, and suppliers to the outdoor furniture industry—and pro-
and Heritage lines of appliances are available as a custom color in Pantone’s 2024 Color of the Year–Peach Fuzz.
“A cozy peach hue softly nestled
viding programming and communications that achieve their objectives. We’ll introduce data-driven tools to monitor the results of the strategies initiated to drive their success,” Scott says. Megan Pierson, executive vice president of business development for POLYWOOD and 2024 chair of the ICFA board of directors, considers Siri a much-needed addition to the staff. “Jackie, the executive board, and many committees have identified ways to increase value for our diverse membership, but the implementation required a dedicated marketing professional. Siri has the expertise to analyze and actualize those ideas along with the energy to engage with each member category to develop new plans that meet their specific needs and challenges.”
between pink and orange, Pantone 131023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air
of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by our-
selves,” says executive director of Pantone Color Institute Leatrice Eiseman in a press release.
“Our appliances embody the whole idea of home as a warm and welcoming place, and so Pantone 13-1023 and the emotional connections it represents are a perfect fit,” says Tony Dowling, vice president of sales and marketing for Elmira. “Our ability to formulate and match virtually any color imaginable sets us apart, and manufacturing our appliances in Pantone’s color of the year is a real highlight every year. Keeping up with Pantone’s Color of the Year is another example of our enthusiasm for the concept of bringing an unexpected pop of color to kitchen design.”
Elmira offers its Northstar and Heritage product lines in standard colors and over 200 RAL custom options in RAL Colors. Elmira can also color-match to virtually any supplied sample. To learn more about Elmira’s products, visit www.elmirastoveworks.com or call (800) 295-8498.
First diving into the casual category with a handful of outdoor designs in 2019, luxury brand Armen Living’s outdoor division has grown exponentially, allowing it to open two new showrooms in January at AmericasMart Atlanta and triple the size of its Las Vegas showroom at World Market Center.
“We are thrilled to announce our transition to a new permanent showroom in Atlanta, bringing forth a wave of enhancements,” says Kevin Kevonian, president. “We invite everyone to explore the epitome of sophistication in our revamped showcase in Atlanta and Las Vegas during January Markets.”
Armen Living’s new Atlanta showroom B1 6-A2 and its new Las Vegas showroom B762 will feature a
variety of outdoor lounge, deep seating, dining groups, bar and counter stools made of durable materials, outdoor weaves, and eucalyptus wood at price points that will appeal to every household.
“Our average annual sales on outdoor used to make up only 2-3% of our business, and last year our outdoor sales were above 15%, which is a significant increase,” says Lee Honigsfeld, vice president of sales and marketing. “We also design and manufacture more than 400 outdoor SKUs, so that is a big increase in this category from when we first started offering outdoor just four years ago.”
Richard and Catherine Frinier of the Richard Frinier Design Studio in California will be honored by the International Home Furnishings Industry (IHFI) with Lifetime Achievement Awards for their longtime support of the City of Hope (COH).
The IHFI group, formed in 1965, was one of the first industry-based chapters and premier fundraising groups to support the renowned research and medical center. On June 10, this tradition will continue with the 32nd West Coast Golf and Tennis Tournament in Coto de Caza, California.
“We are incredibly fortunate this year to have giants in their respective fields such as Richard and Catherine Frinier, and also David Binke of King Koil, industry icon in the bedding industry whom we will also be honoring, generously give their time, influence and passion to support City of Hope and add to the more than $21 million raised by this event alone over its 32 years,” says West Coast Event Executive Committee Chair Rick Powell.
Catherine and Richard Frinier add, “We invite everyone to join us for this enjoyable one-day charity sports event, auction, and fundraiser at the Coto de Caza Golf & Racquet Club. We are encouraging and welcoming donations where no act of generosity and kindness may be too small or too large, and each contribution will and does make a difference.”
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Beyond functionality and purpose, aesthetically pleasing and visual expressions of shade products are enhancing outdoor living spaces.
BY GREG THOMPSONThe supply chain slowdowns associated with the global pandemic are largely over, but Norman Shapiro, vice president of sales at Tempo Patio, knows that conditions can quickly change.
“COVID issues of container availability and high shipping costs have dissipated,” Shapiro says. “However, we are closely monitoring recent geopolitical events that could affect container time on the water and shipping costs this spring.”
As of this writing, water levels in the Panama Canal are causing significant delays in the iconic passage between the Pacific and Atlantic oceans. Many manufacturers are hoping that lessons learned during the pandemic can stave off future delays.
“There are still some component delays in the supply chain,” says Chantell Holmes, vice president of retail sales, FiberBuilt Umbrellas & Cushions. “However, we’ve implemented procedures that address most of those concerns and have broadened our vendor list to limit the impact on our customers.”
It figures to be a memorable year with homeowners continuing to fashion outdoor spaces, and shade remaining the ideal add-on sale. Manufacturers in this year’s spotlight cover all the bases, literally and figuratively.
Galtech International (Camarillo, California) recently added a 13-foot deluxe commercial umbrella to its popular commercial collection. The 13-footer was well received at the 2023 HD Show in Las Vegas, where attendees felt that the umbrella filled a niche for an affordable larger-sized unit.
“The hospitality industry is always looking for
larger umbrellas that provide more shade coverage than a conventional 9-foot umbrella,” says Jeff Leisen, national sales manager. “That said, our bestselling products are still the conventional auto-tilt umbrellas in a variety of sizes, as well as our cantilever line, which continues to be a strong seller.”
Galtech’s development team uses high-quality raw materials to ensure that products provide reliable, stylish shade options for the residential and commercial market. Getting these options into dealers’ hands comes via a quick-ship program.
“Our competitors consider a two-week lead time as a ‘quick-ship’ program,” Leisen says. “Galtech ships more than 2,500 SKUs in two days or less year-round. We stock over 50 Sunbrella fabrics as quick-ship items, as well as an additional 10 Suncrylic fabrics to ensure that our customers receive their shade products in a timely fashion.”
Fortunately, pesky supply chain issues have not been a factor for Galtech over the past two years.
TOP: Galtech's new 791SR 13’ commercial umbrella features all stainless hardware, four-pulley lift, and a durable 1.75” main pole.
Leisen is optimistic about the future. “The shade industry will grow and prosper as we continue to develop products that feature advanced functions combined with stylish fabrics and finishes.”
The Bologna Market and Zurich Cantilever Collections continue to be top sellers at Tempo Patio (Birmingham, Alabama), thanks largely to upscale designs and easy-touse features.
TOP: Ocean Master
M1 Polynesian with Java Aluma Teak Finish, Snow Canopy with Auto Lock Pully, and Pin Lift System from TUUCI
BOTTOM: The Safari from Woodline Shade Solutions
a 360 Swirl for easy shade adjustments without the hassle of reaching down to the base. “Zurich is a full-featured Cantilever that includes front-to-back, side-to-side, and 360 turning for maxi-
mum shade protection, along with the Aurora wireless Solar Option,” he says. “Both collections offer design elements unique to our industry.”
With origins serving European customers, Tempo design teams are mindful of style, travel-
ing the world to shop the textile design markets. In addition to Sunbrella, Tempo offers its own Suntec fabric collections.
“Our product design team is challenged with the task of improving the standard umbrellas currently available in the market,” Shapiro says. “Their success was evident by the recent launch of our Catania, Bologna, Geneva, and Zurich Collections at the July 2023 Casual Market in Atlanta. We plan new and exciting introductions at the 2024 Show.”
While the outdoor industry took a post-pandemic
pause, Tempo continued its growth with gains in market share. The addition of a warehouse in Alabama, a new permanent showroom in Atlanta, and additional reps in select markets are all expected to fuel growth in 2024 and beyond. “We expect our industry, including shade, to bounce back and experience continued growth over the next 5 years,” Shapiro adds. “As suppliers, we need to continue bringing reasons for consumers to update their patios.”
FiberBuilt Umbrellas & Cushions (Pompano Beach, Florida) is planning two primary launches for retailers in 2024. The first is the Studio FiberBuilt Collection with several upscale umbrellas that have been engineered for strength, durability, and beauty.
The signature piece is Encore, which sports a retro-style, double-tiered, valanced canopy. With 5/8-inch diameter fiberglass ribs, Encore features a locking pulley lift for ease of operation.
“The 1.5-inch diameter, one-piece pole is perfect for in-table use,” says Chantell Holmes, vice president of retail sales. “Its sister model, Phoenix, has a 2-inch diameter pole for freestanding applications. Phoenix and Encore umbrellas were designed to perform in high-traffic, hospitality installations and will last even longer in residential backyards. The second product group features expanded custom canopies, including valance styles with multiple fabrics, scallops, and fringes to address a designer’s desire for personalized embellishments.”
FiberBuilt’s Prestige series (Lucaya model) is still going strong and is available in six finishes to coordinate with a variety of casual furniture options. When specified with a double-vent canopy, Holmes confirms that it is particularly beneficial in windprone environments. The company’s 9-foot Market umbrella with tilt also continues to be a favorite
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In an effort to spot future trends, CEO Paul Knapp (also head of product design) is championing a new Studio FiberBuilt initiative. “Knapp scours the high-end casual furniture and pool industry worldwide in search of niches that are not being served,” Holmes says. “This inspiration creates engineering and redesign opportunities for models that better suit the needs of the residential and commercial markets.”
With highly customizable dimensions and colors, Infinity Canopy Inc. (Los Angeles) continues to spread its modular shade system in residential and commercial settings. The product’s versatility is based on individual parts and panels that assemble into a shade system supported by cables. The design allows it to adapt to structures such as pergolas, or between two opposing points to cover small or expansive areas.
Commercial and residential customers can designate any color or pattern they want, so design combinations are vast. “We provide the only shade system that can span more than 20 feet,” says Alan Shargani, founder. “Our canopies can provide shade and rain protection, and our modular design allows our system to be updated, renewed, and repaired with replacement parts and fabric panels as needed.”
Each canopy can be 3-feet to 14-feet wide and in any length (longest so far at 65 feet). It can be retract-
ed manually or with a remote controlled motor. “We use all types of outdoor fabrics to make the canopies,” Shargani explains, “including see-through mesh or solid fabrics like Sunbrella that provide maximum shade, privacy, and rain protection.”
Shargani encourages new dealers to think of the panels as tiles that can be one or multiple colors and can also form patterns. “You can also add or remove panels to change the canopy’s length,” he says. “You can change its billowing to more flat or more billowed, replace damaged panels, change colors and patterns, or renew the canopy by replacing all panels.”
Infinity Canopy also provides other types of shades such as retractable screens and sail shades, as well as structures such as cabanas and pergolas.
The venerable Safari center pole from Woodline Shade Solutions Inc. (Champlain, New York) remains a stalwart three decades after its introduction. Constructed from Eucalyptus, the Safari is made from top-grade kiln-dried eucalyptus sourced sustainably. Laminated for strength, it features weather-resistant fabrics, high-grade stainless steel fittings, and a stainless steel pulley for easy opening.
“With a smart canopy attachment system for quick changes and care, it’s a classic wooden parasol that highlights the enduring appeal of wood’s warmth,” says Anita Ueckermann, business manager. “The frame includes laminated hardwood hubs for added strength.”
In a highly competitive environment, Woodline’s strength as a company lies in vertical integration, with manufacturing facilities in South Africa. “This guarantees that every product meets our high stan-
dards and supports skilled artisans,” Ueckermann says. “We offer premium screen printing and digital printing services for commercial applications … As a U.S.-based company, we ship directly from our North American warehouse in Champlain, New York, to the customer’s doorstep.”
The U.S. inventory is efficiently replenished from South Africa, ensuring prompt deliveries and topnotch service for customers. Ueckermann credits “an outstanding team of logistics partners who know how to navigate supply-chain challenges—which ensures on-time delivery.”
The latest product to come off the drawing board is the Pacific Center Pole Umbrella, a sturdy addition to an iconic lineup that benefits from an experienced team. “Our design and product development team strives to deliver exciting new products that enhance the outdoor living experience for our customers,” Ueckermann says. “They do this by combining creativity, market awareness, customer input, and a commitment to sustainability.”
The latest from California Umbrella (Jurupa Valley, California) is the Solana Series commercial cantilever, soon to be available in 11-foot octagonal and 10-foot square sizes to start. Dan Gilbert, vice president of sales, expects the Solana will be well received, ultimately leading to new markets.
Meanwhile, momentum continues with the Venture Series commercial umbrella. Gilbert attributes the success to the Venture’s combination of durability and versatility. The Venture Series is now available in six frames, colors, and 88 quick-ship fabric colors.
“Our best-selling designer umbrella continues to be our Pagoda Series,” Gilbert adds. “We believe this is the result of our increased valance designs and embellishments, such as custom fringe and tassels.”
The content and design department has made the innovations known. “It has allowed us to supercharge content creation,” Gilbert says. “This has resulted in hundreds of thousands of new product images, design concepts, and many thousands of new lifestyle images to assist our partners in selling and conceptualizing our whole product line.”
As a full line patio umbrella manufacturer, California Umbrella has long sparked considerable interest among dealers looking for everything under one umbrella, so to speak. “We offer far more shade solutions than our competitors, including entrypriced, and good-better-best options for residential, commercial, designer, and promotion umbrellas,” Gilbert says. “Add to that our 7,000+ two-day quick-ship umbrella SKUs, and we offer a one single company solution to virtually any need.”
In late 2023, Tuuci (Miami, Florida) launched two new designs to enhance its successful Ocean Master M1 line of parasols for commercial and residential spaces.
“The Ocean Master M1 Cupola has a chic sea scalloped valance that gives you the feel of visiting the Mediterranean,” says Erika Canales, residential director of sales. “The Cupola features an elevated vent that
offers a continual breeze beneath the canopy. Dealers can tailor this style with striking colors, patterns, and embellishments to bring design ideas to life.”
The second design addition is the Ocean Master M1 Polynesian, inspired by architectural structures in the South Pacific. Canales describes the Polynesian as a combination of “elegant style and rich traditions to create an extraordinary outdoor experience that sets it apart from the ordinary.”
As a crucial accessory to shade, Tuuci’s Garden Planter collection sparked add-on sales, delivering a sense of intentional design with high performance. “Drawing from our experience with marine materials, these botanical vessels blend design and durability to deliver a curated experience,” Canales says. “Enhancement options include casters for increased flexibility and effortless mobility, plus screen attachments for privacy and space division—ideal for creating a particular design setting, entryway, or walkway in the space.”
In assessing the cultural and economic climate of 2024, Canales sees a continuing change in what homeowners value about their dwellings. “A common theme is the importance of making the outdoors more accessible and inviting,” she says. “Shade will continue to be pushed to the forefront to allow more time spent outdoors.”
Frankford Shade (Mount Laurel, New Jersey) counts itself as a small business with a focus on highquality umbrellas for the retail, design, and contract markets. The combined experience is considerable, with a 125-year legacy and counting.
“Frankford is the perfect complement to highend outdoor furniture and a great way to pair
high-end furnishings with equally high-end umbrellas,” says Laura S. Dudley, national sales manager. “As an exclusive brand, you won’t find Frankford everywhere.”
To spread product awareness among dealers and potential users, Frankford offers an array of sales and marketing assets, including an extensive online library of photos, videos, specs, and manuals. Hard-copy catalogs, frame samples, fabric books, and other online resources round out the offerings, all designed to make selling Frankford umbrellas easy and fun.
“The 2023 season saw the debut of the much anticipated, and widely used and loved Frankford Shade Designer, an online application that allows users to design and interact with their umbrella in an immersive 3D space, using a web browser,” Dudley says. “Customized shade creates happy, satisfied customers and allows for the possibility of more profit with every sale.”
Frankford is adding another online resource for the 2024 season, specifically a new web-based customer portal that allows registered users access to real-time inventory, order status, and shipment tracking. The resource helps clients provide even better service and support for their customers, especially if information is needed outside of Frankford’s working hours.
Finally, the newest addition to the Frankford line is the Marella 10-foot by 10-foot pavilion cabana, which is now available. “The Marella has an extruded aluminum structure, stainless steel hardware, awning-grade fabric, and is engineered for simplified assembly as compared to others on the market,” Dudley says. “Frankford is here to be a true partner, to be flexible and responsive to needs and to what works for our clients.”
Long Island hearth expert turns his knowledge and expertise as a fireplace contractor into opening an upscale retailer showroom.
BY MAURA KELLER PHOTOGRAPHY BY MARY BEVARD
Fireplace design and innovations have been the cornerstone of Kamil Lapinski’s industry expertise for more than two decades. Having been in the fireplace industry for the past 20 years, it was only a matter of time before Lapinski, president and founder of Fireplace Gallery in Farmingdale, New York, built a showroom. Prior to starting his own fireplace company, Lapinski had performed fireplace contracting work for two companies where he refined his knowledge and skills. After working for these companies, he opened a fireplace restoration business, which alternately lead him to opening the Fireplace Gallery showroom.
Today, the Fireplace Gallery offers professional fire-
place services throughout greater New York City. This includes gas fireplace installation and repair, installing stainless steel chimney liners, repairing outdoor brick ovens and grills, rebuilding and relining chimney flues, and doing a variety of other interior and exterior tasks.
“My initial vision for the Fireplace Gallery was to provide a luxury fireplace experience,” Lapinski says. “By bringing in a quality assortment of fireplaces, and installing high-end finishes, I can show my customers what their finished product should look like.”
Thanks to his long-standing career in the fireplace industry, Lapinski has been able to observe the trends within the industry, as well as the continuous evolution that the fireplace market is experiencing. As Lapinski explains, there are always new technologies being introduced, which adds a sense of innovativeness to the industry. Some of the more recent examples include water vapor fireplaces, alcohol-based fireplaces, and more realistic-looking electric fireplaces.
“Fireplaces are no longer just structures to heat your home; they can be works of art,” Lapinski says. “Cool wall technology allows televisions to be placed over fireplaces without mantels. Water vapor fireplaces allow restaurants and public spaces to have a fireplace with no chance of an injury to someone touching the fireplace. Electric fireplaces also offer the convenience of placing a fireplace almost anywhere, without having to worry about venting.”
During Lapinski’s experience in the industry, he has aligned himself with the industry’s lead-
ing manufacturers, designers, and contractors. As such, he has gained a tremendous amount of knowledge and has a firsthand understanding of the most sought-after hearth and home industry products and technologies.
In addition, he strives to fill his showroom with products that appeal to discerning consumers who have a variety of design interests. “All the products in the showroom are commonly sold,” Lapinski says. “Right now, many people are converting their wood fireplaces to gas-burning inserts. This is for convenience and to reduce carbon emissions.”
“In New York City, where we do a significant number of installations per year, new wood-burning
fireplaces aren’t even allowed,” Lapinski says. “However, restoration and repair of old fireplaces, such as those in row houses in New York City, are still a huge part of our workload.”
For those consumers interested in newly manufactured hearth and home products, Lapinski sees that they are most often seeking more refined interior finishes, better flame quality, and sleek styles. “There are also some types of hearth products that consumers are shying away from or losing interest in,” Lapinski says. “This includes fireplaces with cumbersome faceplates and fireplaces with arches in the front. There seems to be a trend of going toward a more contemporary look rather than traditional.”
Thanks to the various roles Lapinski has played over the years within the hearth industry, he recognizes what product designs and overall features consumers most respond to. As such, Lapinski has focused on creating a company where customers hopefully feel they are in a high-end boutique with reasonable prices and great customer service. The Fireplace Gallery also features staff and service people who are knowledgeable and efficient, and who can help a homeowner determine the best fireplace for their home.
“We spend time with each client, going over different options to make sure they choose the fireplace that’s right for them. We want people to feel confident that we have an answer for almost everything,” Lapinski says. In addition, the Fireplace Gallery makes every effort to help its company brand stand out in the industry by offering a team of electricians, plumbers, and designers, which provides customers with a one-stopshop, full-service experience. Lapinski and his team offer troubleshooting and
consultation to help customers feel comfortable with their fireplace choice.
“One of the most challenging jobs is restoring a fireplace built in the 1800s to one that is safe and functional. This is something we specialize in,” Lapinski says. In addition, the Fireplace Gallery team handles restoration of historical fireplaces, specializes in custom fireplaces, and they also can handle plumbing, electrical and draft induction systems. They primarily work with homeowners, architects, engineers, and designers on a regular basis.
As the leading New York City chimney repair and fireplace expert, the Fireplace Gallery offers chimney repair services, which include installing stainless steel chimney liners to repairing unsafe and unusable fireplaces. “Our vendors also can assist in custom designs and out-of-the-ordinary requests. We handle all requests with professionalism and courtesy,” Lapinski says.
In fact, it is this good old-fashioned, specialized knowledge and professionalism that has earned the Fireplace Gallery a solid reputation for both new and renovation fireplace projects. “Sometimes
an old technology is a new technology. We are very careful to offer products that are high in quality, but also reasonably priced,” Lapinski says.
They also strive to educate customers and help them with finding the ideal fireplace for their needs by using manufacturers’ websites to assist in the selection of interior finishes and options. Many of the websites offer the option to show what the finished fireplace will look like to help guide final decisions.
Historically speaking, fireplace products have always been an amenity that homeowners are interested in—whether that is for functional purposes or aesthetic interests. In addition, manufacturers continually look for new ways to enhance the overall fireplace experience—from the moment a customer begins the design selection process all the way through installation.
“Just five years ago, no one had even heard of water vapor fireplaces. We’re sure that there will be exciting new developments in the future, and we are proud to be a part of it,” Lapinski says.
“We’re seeking alliances with manufacturers all over the world to bring the boldest and most unique fireplaces to the United States. I would not be surprised if there is an upswing in customers seeking electric fireplaces.”
Lapinski sees more and more people looking for a fireplace that makes a statement. Whether that means restoring a 19th-century wood-burning fireplace, or installing a modern 40-foot linear gas fireplace in a new home, people are looking for that “wow” factor.
In response to the constantly growing interest in outdoor living, the Fireplace Gallery will eventually be adding a wealth of outdoor living products including gas fire pits, wood fire pits, grills, and outdoor kitchen islands.
“Building a successful showroom and expanding as the market demand increases is what I’m looking forward to,” Lapinski says. “We are always gaining knowledge for current and future trends in the industry, and we want our clients to feel confident that we can deliver on all their needs. We are building our team so we can offer a one-stop shopping experience.”
Acareer in the grill industry may have been part of Henry Laredo’s destiny. His parents are from Bolivia, a culture in which barbecue—especially grilling different meats over an open flame—is very popular. When he was growing up, Laredo’s father was a United States diplomat to Bolivia traveling with his family back and forth to the country from their home base in Northern California. “My dad loved to cook over an open flame and learned a lot about barbecue in Bolivia— which is really the heart of South America. He also picked up the flavors and spices of the bordering countries of Argentina and Brazil.”
In the mid-1990s, after graduating from college, Laredo became a firefighter and realized quickly that one of the job requirements was to cook meals on a rotating basis at the station. “I had been the typical college kid eating pizza, burgers, and tacos; working as a firefighter was when I truly first learned how to cook.” He started with outdoor grilling and acquired knowledge and skills on different indoor and outdoor methods from a fellow firefighter who was a very good cook. “The last thing you wanted was for the battalion chief to come by the station and not have a good meal prepared.”
Laredo adds, “Although I grew up watching my dad barbecue several times a week, I did not learn how to cook then. However, making meals as a firefighter became a real comfort zone for me and brought me back to great memories of my dad cooking.” The fire station became the start of Laredo’s eventual career in the barbecue industry today as founder and owner of Diablo Grills with two locations in Northern California (Walnut Creek and Roseville).
Retail was not his focus when he began in 2005 in the Sacramento area. He initially built custom residential outdoor kitchens. Laredo marketed his business at home and garden shows in the area and, through a distributor, sold Solé and Alfresco grills to place in the islands he fabricated. “Alfresco required me to have a small showroom to display products, so I began to
edge into retail,” he says.
Business was booming as the Sacramento housing market was very hot until the Great Recession of 2008. “A lot of people had bought second homes in the Sacramento area, but once the recession hit, people were letting those go into foreclosure. I’ve never forgotten those times and worked seven days a week for a year and a half to stay afloat,” Laredo says.
Despite the still lingering effects of the recession, he opened a second store in the Bay Area community of Walnut Creek in 2009. “People thought I was crazy, but I grew up in Walnut Creek and I noticed the downtown was still very busy. I was able to get a break in lease terms, so I rolled the dice and thought all I had to do was make enough to pay my rent and weather the storm.”
He says the decision to open a second store ended up being one of the best business moves he’s ever made. The Walnut Creek Store was also where Laredo switched gears from operating primarily as a construction business to a traditional brick-and-mortar retailer. “The second store was intended to be a satellite location for our Sacramento outdoor kitchen business, but this is when we basically stumbled into retail.”
Local customers already had contractors building their outdoor kitchens or had islands in place, so they only needed to buy the components from Laredo. The transition to full-time retail naturally evolved and today both stores offer a wide range of high quality products including grills, smokers, pizza ovens, barbecue islands and components, as well as all the accessories and supplies necessary for a successful grilling experience.
Diablo Grills partners with top-quality brands including Alfresco, Artisan, AOG, Blaze Grills, DCS, Fire Magic, Green Mountain Grills, GrOven, Hestan, Smokin Brothers, and Yoder Smokers. Laredo’s newest addition is the open fire wood cooker from GrOven. “You can smoke, rotisserie, and use
the Santa Maria grill—all at the same time,” he says. Laredo adds he likes to think outside the box and is always open to new and innovative products. Between both stores, Fire Magic, Blaze Grills, and Yoder Smokers are the biggest sellers and Diablo Grills is also the largest Fire Magic brick-and-mortar dealer in Northern California, Laredo notes.
The barbecue supplies segment is an important part of the business. He notes the staff loves to talk to new clients when they come into the store, and the various rubs and sauces gives them an opportunity to build a rapport with people. “Many times, customers start by buying these small items then come back and purchase a grill, smoker, or even outdoor kitchen equipment.”
Clients come to Diablo Grills seeking high quality products and once they see what is on display, many items sell themselves, Laredo says. “For example, we have had a lot of success with Yoder. Their smokers are really built like a tank, and the line is very popular with our clients.” In general, over the past few years, the demand for smokers has skyrocketed. Laredo attributes this to their ease-of-use, which is appealing to customers who don’t have experience with smokers. “You can literally set it and forget it. Both men and women feel very comfortable with them because they are so simple to use.”
Although the business no longer constructs islands directly, Laredo’s background building outdoor kitchens helps to separate Diablo Grills as a specialty retailer. He and his staff can help customers with every aspect of creating a backyard kitchen. This includes advice on the design of an island, determining what types and size of components to purchase, accessories, right placement of a gas line, what type of surface to use, and much more. “There are so many options available and it can be overwhelming for a client, so our experience enables us to help them make the right decisions for their needs.”
Diablo Grills stopped constructing kitchens when COVID hit. Laredo says he couldn’t afford to have his warehouse staff leave to build islands because they were so busy keeping up with orders. “I would rather have all local contractors get the business.”
At both the 4,000-square-foot Walnut Creek store and the 2,000-square-foot Roseville location, Diablo Grills offers the same philosophy to its customers: Making people feel welcome, offering professional service, and being the barbecue megastore with plenty of options. Both stores operate lean and mean with a very capable staff. Laredo notes that everyone who works at the company does the work of two people. “Everybody cares, and we definitely love our employees.”
He adds, “We all own different types of grills and when our customers ask our opinions, we give it to them. In the end, we don’t care what they buy, we just want to make sure our customers are happy.” Customers are not the only ones who are happy at Diablo Grills. Laredo says what he does is a lot of fun and very gratifying. He explains when people come into the store to buy an outdoor kitchen or grill, they are imagining their kid’s baseball team coming over or family and friends gathering around an island. “We work as a team with our customers to make that happen.”
Serving a year-round outdoor living market, Mrs. Patio attracts customers from well outside Las Vegas.
BY SHARON SANDERS PHOTOGRAPHY BY MARTIN FUENTES
Mrs. Patio (Las Vegas) is the store with the catchy name that is serious about luxury patio furniture. This thriving family-owned business is the premier specialty retail chain in Las Vegas with three beautiful showrooms. Its connection to the community, personal service and products make it a popular retailer that’s in sync with its outdoor-loving customers. “People enjoy their backyards all year long in Vegas, so there’s no shortage of business,” says Robin Wright, store-owner-to-be. “If we want to keep them as lifetime clients, we have to take care of them like family.”
Mr. Pool, Leo Mainwal, 91, founded the business in 1972 selling aboveground pools in Las Vegas. He still hitches a ride to work almost every day with his granddaughter, Ashlee Dorn, store-owner-to-be. Wright explains just how much Mainwal means to the business. “My dad is a brilliant businessman and entrepreneur who has accomplished so much in his life,” Wright says. “He loves being involved daily, even after all these years. It is his greatest joy.”
Mr. Pool expanded into patio furniture in 1989, and the store was rebranded as Mr. Pool & Mrs. Patio. It experienced tremendous growth, so much so that it transitioned completely out of pools and moved forward focusing on furniture and accessories. Leo’s wife, Pat Mainwal, passed away in 2013 from Alzheimer’s disease, but her name lives with the store because he shortened it to Mrs. Patio.
“People always ask the story of our unusual store name and what happened to Mr. Pool. Some think they got a divorce. We laugh and tell them the real story,” Wright says. “It’s a special tribute to my mom that will be with us forever.”
Over the years, the store has expanded to locations in affluent areas in the suburbs—Summerlin, Green Valley, and Centennial—that cover almost the entire Las Vegas market and beyond. “People drive in from Utah, Northern Nevada, Pahrump, and other surrounding areas just to purchase furniture,” Dorn says. “While there are plenty other patio stores around, none of them are as big or offer the service and quality products that we do.”
Nevada’s extreme sun, heat, and wind take its toll on everything outside, including furniture, which is one of the reasons Mrs. Patio is so popular. The store carries only products that have proven over time to withstand the local weather. “The wind in Las Vegas is really bad. We often experience extremely high wind gusts, so we try to carry heavy furniture and strong umbrellas.”
The preferred materials are cast aluminum and extruded aluminum with a powder-coat finish and all-weather fabrics from manufacturers including Tropitone, O.W. Lee, Gloster, Patio Renaissance, Lloyd Flanders, Homecrest, Hanamint, and Sunset West. Treasure Garden and Tuuci are the main umbrella suppliers.
The local climate also affects style preferences. “There is a fair amount of dust from the desert, so many clients tend to choose neutral hues with pops of color. Light-colored frames do well because they naturally hide dirt and dust,” Dorn says. “The communities are also very diverse. There is a variety of modern, as well as Tuscan and traditional style architecture, so we try to offer collections in all styles.”
Mrs. Patio has the luxury of an on-site 5,000-square-foot warehouse at its Green Valley location that is fully-stocked all year with umbrellas, furniture, cushions, and accessories. At-once furniture is a major selling point for customers
who aren’t looking for custom designs. “When you’re in the mood, you’re in the mood and you want something right away,” Wright says.
The stores’ selection of designer pillows and basic color Sunbrella pillows allow customers to add a custom touch to in-stock purchases. Another perk that customers receive is free delivery on all furniture purchases. “It’s the perfect way to close a sale. We’ve always offered it because it’s an add-on bonus that our clients really appreciate.” The store has several delivery trucks brightly wrapped with the Mrs. Patio name and product photos. “You can’t miss them when they are driving around town,” she adds.
Even though Mrs. Patio stores are
spread out and cover a wide area, word of mouth about its personalized customer service travels. The staff is the heart and soul of the company. “From our salespeople to our delivery team, they are knowledgeable, conscientious, and really care about building relationships with customers,” Dorn says, adding that customers often come back multiple times before they make a purchase. It’s about making customers feel like family because the focus is more about the service than the sale.
“As much as we are a family here, we are a dog family, too,” Dorn says. Wright, Mainwal, and Dorn bring their dogs to work every day and customers love it, especially the kids. The four furry greeters are Missie (Australian shepherd), Philly (Jack Russell terrier mix), Sunny (pitbull), and Pablo (French bulldog).
“People are instantly excited when they see that we have dogs. We keep them roped up, but as soon as they us give the OK, we let them loose to say hello and play ball. If people are shopping with kids, it keeps them occupied so we can focus on making that friend and figuring out what their needs are,” Dorn explains. “It adds warmth and personality to our showroom. It’s not unusual for people to come back just to visit the dogs, bring treats, and play.”
In 2024, the store will be switching to a point-of-sale system and will become more digital overall. “We’re old school around here,” Dorn says. “When we make a sale,
we still hand write the invoices and add up purchases with a calculator. “It’s worked just fine for so many years; we never had any reason to change. Leo would say—if it’s not broken, don’t fix it—but it’s time to move up in the world and be more efficient.”
There are also plans to possibly expand and open a fourth store in the near future. Right now, Mrs. Patio has the north, west, and east parts of Las Vegas covered, so the hope is to expand into the growing south side of town. “Our goal is to have a presence in all the major market areas so we can continue to build a stronger business and expand our customer base,” Wright says.
Probably the biggest news this year is that Mainwal is
going to be turning the business over to his daughter, Robin, and granddaughter, Ashlee—they will officially become owners of Mrs. Patio.
“This step is something that makes him proud. It means a lot that we love the business as much as he does and want to carry it on for the next generation,” Wright says. “Ashlee and I have both dedicated our lives to the store for many years, which is different than inheriting a business you have never worked in before. Both of us have many new ideas that we are excited to implement. We will take all we have learned from my dad to make the business successful for many more years to come.”
With an extensive background in retail, America’s Backyards & Outdoor Living understands the needs and desires of its customers.
BY SHARON SANDERSLIVING (Richmond, Texas) has been designing and building products for specialty retailers for over a decade. Its original furniture designs range from stylish cast and extruded aluminum to textural resin wicker. Today’s unpredictable economy keeps the intuitive company on its toes, and it’s prepared to pivot (at any moment) to provide retailers with what they need, when they need it. Patio & Hearth Products Report met with founder/owner John Hunt to discuss his thoughts on the outdoor living industry and how America’s Backyards fits into the big picture.
Who is America’s Backyards?
Hunt: America’s Backyards is a Nasitra company that was created in 2013 to serve the specialty retail market. For over 25 years, Nasitra has been creating beautiful, handcrafted outdoor furniture for a wide range of channels. As a volume manufacturer, we produce our furniture on state-of-the-art equipment in facilities in Vietnam, Nicaragua, and China, and are continually expanding our markets and products to meet the needs of the industry.
I have an extensive background in retail, so I understand both sides of the business; consequently, the company truly has a heart for its retail partners and a passion for manufacturing. America’s Backyards has become a respected player in the industry that is set apart by its quality, forward-thinking designs, and value pricing that specialty retailers are looking for today.
What put America’s Backyards on the map in the specialty retail arena?
Hunt: We know the aspirations that each customer has for their space is unique and personal. Our purpose lies in giving each specialty retail partner access to collections that bring those aspirations and visions to life, with exceptional
Phifertex® Cushion fabrics have comfort and durability covered.
New Phifertex Cushion is the perfect compromise between durability and comfort. Made to withstand spills, weather and more, this collection is unique because of its pliability making it perfect for outdoor cushions. Infused with Microban® antimicrobial protection, these fabrics are easy to maintain and clean.
Phifertex® Cushion is now available in eight colors and two new stripe patterns.
styling for every backyard and lifestyle. All of our designs are original. We never offer generic off-the-shelf programs.
We have a suite of over 400 collections to choose from, so whether a customer’s taste runs traditional, slightly more transitional, or contemporary—we offer inspired designs for everyone. As a volume manufacturer, we set ourselves apart by landing furniture that reflects the latest design trends before our competition—creating excitement for our dealers and their customers.
What has contributed to your success as a company?
Hunt: We don’t try to be all things to all people, but rather we try to be right with the people that we sell. Day in and day out, we always underpromise and overdeliver. There is no glamour; it’s about having integrity as a retail partner. Some of the mistakes that I made early on as a retailer, I would never do to our customers, like overselling product that I know isn’t right for their markets.
I was naive and people took advantage of me in the early years, but I truly believe you’ll never find that we’ve treated any retailer that way. All of our advertising is word of mouth because our history, relationships, and integrity speak for itself.
Finest selection of contemporary European stoves fireplaces, and grills
Phoenix Grill & Pillar
What is America’s Backyards excited about for 2024?
Hunt: In February, we debuted a series of innovative dining tables that have never been seen or done before in the outdoor industry. This is extremely exciting for us. These unique extruded aluminum tables are constructed using a proprietary engineering process that we have mastered. The finishes are exceptional in every way—people literally have to knock on the tables to see if they are real wood or concrete. The finishes are so luxurious that the tables can easily transition indoors, as well as outdoors.
We unveiled our first two tables at pre-market in February, but stay tuned because we will introduce several more amazing tables at the ICFA Atlanta Casual Market in July. We are also looking forward to the grand opening of our gorgeous 6,000-square-foot Atlanta showroom where we will be showcasing all of our new products for the next season.
How do you offer value to your customers?
Hunt: The core of our business model is to provide great-looking products at a tremendous value. That value isn’t because we offer the cheapest chairs or the cheapest tables in the market, but because our cartons land at the best possible price. We engineer into a carton, so basically many of the items are shipping for free. To do this, we
design our furniture first then re-engineer it and tweak the designs so we can fit more in a carton. It’s all done digitally with CADs.
Most retailers never think about this, but it’s another way we provide the value that we promise. Some of our biggest customers, until we walk them through our factory, don’t realize how much time and effort we invest into giving them the best products at the best value.
How do you see business unfolding in 2024 and beyond?
Hunt: That’s a good question that I liken to a giant puzzle. COVID and the after effects of the pandemic have handed us a puzzle with 10,000 black pieces. Imagine if you were asked to finish it in the next 90 days, and then the challenge was increased when someone turned out the lights as they were walking out of the room—it would seem impossible.
We are trying to figure out more and more of that puzzle hour by hour on a daily, weekly, and monthly basis. This uncertainty is across the board for both retailers and manufacturers. Bottom line, we will be standing tall at the end of all the madness.
How is the company planning to support its customers through these tough times?
Hunt: The most important thing is that we listen to our retailers. Right now, most of them are telling us they have an overflow of inventory, so we are working with them accordingly. Since the inception of America’s Backyards, we have strategically laid a path that keeps our company strong financially in times like these (low debt, wise spending, good credit).
We made it through the industry downturn in 2008, and I have no doubt that we will make it through again as a responsive, reliable partner for our customers. I am a retailer before I am a manufacturer, so I understand what our retail partners are faced with every day. We want to do everything we can to make them successful.
What’s next for America’s Backyards?
Hunt: There are so many things we can’t control, but what we can control is who we are as a company. America’s Backyards is focused on being the best manufacturer it can be for its customers. I don’t get to do this as much right now, but as the president of the company, it’s important to be out in the field working on showroom floors helping to sell product and teaching employees. I thrive in that environment, and I know it makes us a better company.
It’s also crucial for us to continually improve our manufacturing. I look for any opportunity to tour other factories and learn new ways to increase our productivity. In the end, retailers simply want great design, great value, and to be shipped on time—so that’s what we plan to do.
in which they operate and evaluate exactly what is missing. For Holly Markham, founder and co-owner with her husband, John, it became evident about four years after founding European Home that there was a clear need in the hearth industry for modern fireplaces.
Officially founded in 1999, European Home (Middleton, Massachusetts) got its start in fireplaces in 2003 and is now a design-oriented manufacturer, distributor, and importer of modern fireplaces. “In 2003, the only modern fireplaces were either custom made locally or coming from Europe, which did not meet North American building codes,” Holly Markham says. “Just by calling leads from a few hearth companies from Europe, it became clear that there was a desire for more modern hearth products.”
In the 20 years since entering the hearth marketplace, the Markhams have seen great changes. As Markham explains, dealers now display linear fireplaces and clean face designs as standard practice. “I heard often in 2005-2015 that this was a fad. I always stood behind the fact that it was not a fad, by looking at modern architecture,” Markham says. “Who would say Frank Lloyd Wright was a fad? Modern architecture has stood the test of time.”
Today, European Home sells through a retail channel of over 300 dealers across North America.
European Home’s commitment to offering hearth products with sculptural elegance has proven successful.BY MAURA KELLER
The diverse range of fireplaces has found homes in all U.S. states, as well as all provinces of Canada. Under Holly’s leadership, European Home has not only expanded but also remained steadfast in its commitment to delivering exquisite fireplaces. The company’s dedication to offering sculptural elegance and modern design has solidified European Home’s reputation as a respected company that tailors its offerings to the creative aspirations of homeowners, architects, builders, and interior designers.
In addition to design evolution within the hearth industry, technological advancements have also taken the industry by storm.
Within the world of electric fireplaces, electric “flame effects” are created using multicolored LED lights, though the appearance and execution of these effects can vary greatly from manufacturer to manufacturer.
“As more and more regions of the country are accepting climate change and changing building codes to not allow for gas installations, natural-looking electrics are a very important part of the hearth industry,” Markham says. “Nothing can completely replace the feeling of a wood- or gas-burning fireplace. However, in recent years, through innovation and advances in technology, we are coming closer than ever.”
Another innovation that Markham notes has drastically changed the industry includes suspended gas fireplaces. According to Markham, in 1967, French metal sculptor Dominique Imbert designed his first fireplace for personal use in his studio in the medieval village of Viols-le-Fort. A year later, he sculpted the Gyrofocus. “I want my fireplace to touch the sky, even to hang from it,” Imbert stated. This was how Focus, the original suspended fireplace, was born.
“Today, the Gyrofocus Gas can rotate 100 degrees, which homeowners enjoy as a way to customize their space—depending on which part of the room you are in, you can turn the fireplace to face you,” Markham says. “As there are no embers or projecting sparks with the Gyrofocus Gas, so there is no need for a protective hearth plate under the fireplace. It allows for complete freedom of choice in terms of floor covering, including wood.”
European Home offers a line of vent-free gas fireplaces called the H Series by European Home, which are made in U.S. This ventless gas fireplace series features a modern, trimless, open-front style and is designed with European simplicity in mind. “With zero clearance ventless technology, you have multiple benefits including ease of installation as well as greater flexibility in fireplace location all while delivering fuel efficiency ratings near 99%,” Markham says.
The H Series is popular with one-off sales to homeowners looking for simplicity as well as multifamily projects where ventilation is not practical. They are also very safe and approved through Omni Test Labs.
“Dealers who work with vent-free gas order these regularly. They love the ease of installation and the reliability,” Markham says. “We would like to have more dealers familiar with this fireplace as it solves a problem of difficulty venting or budget issues and is very safe. We have been shipping the H Series for over 10 years.”
One of European Home’s newest featured products is the Domofocus Suspended fireplace. Introduced in 2023, the Domofocus suspended fireplace, a smaller version of the iconic Gyrofocus, fea-
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2023 was one of Hearth & Home Technologies’ largest product launch years ever.
BY DANA ROBINSONFIRE. Hearth & Home Technologies brands help create beautiful and reliable places for families and friends to gather.
Over the years, the organization, which was originally known as Hearth Technologies, Inc., has been designing, manufacturing, and distributing a variety of fireplaces, inserts, stoves, and accessories that have been adding to the beauty and warmth of its consumers’ homes. Realizing the natural role that its products play in creating a healthy home environment, executives added “Home” to the moniker in 2003. The company is the Residential Building Products division of HNI Corporation, which is one of the United States’ 1,000 largest publicly held companies, according to Fortune magazine.
For decades, the organization has added a variety of brands, products, and accessories into its portfolio, but 2023 was one of its largest product launch years ever. “Some of the most important launches included a redesigned Heat & Glo flagship product—the new 6K/8K series,” says Randy Wendolek, marketing director, brand and category, fireplace business unit. “This product, which boasts a host of new features, has set new standards for how the best-selling midrange traditional fireplace will fit into homes of all styles.”
He notes that with the redesign, customers can enjoy a 25% increased viewing area within the same framing dimensions. “Our new on-trend interiors, fronts, and heat management capabilities, along with the most up-to-date technology (like Wi-Fi) deliver the products consumers desire most. For our dealers, it’s also important to have a full line of mantels and surrounds to accentuate the fireplace, so we launched a new selection of those as well.”
HHT also launched the Primo II premium linear gas fireplace
MIDDLE: HHT Headquarters, Lakeville, Minnesota
BOTTOM: Heat & Glo 8K Direct Vent Gas Fireplace
under the Heat & Glo brand. It includes the latest technology and heat management capabilities, providing best-in-class design for architects and designers wanting to make a bold statement in their home designs. “This product offers a luxury feel, with in-demand design capabilities, like finishing right up to the opening or positioning the TV as close as you’d like. Our SafeSurface glass ensures a beautiful, clear—and safe—view with no screen,” Wendolek says.
The new Heatilator Caliber and Majestic Meridian gas units also made the launch list in 2023. Both products are designed for move-up homes and deliver features that both builders and consumers want with new front options, heat management capabilities, and Wi-Fi control.
On the electric side, the SimpliFire Inception has been able to move traditional electric fireplaces into a whole new realm. The unit features a realistic flame in a traditional electric fireplace due to Hearth &
Home’s exclusive Digital Spark technology.
“Consumers are excited about the product and its capabilities,” Wendolek says. “Our non-structural solutions for installing this model as well as our Allusion Platinum product have made it very easy for consumers and builders alike to add them at any point in the decision-making journey with very little disruption to the home.”
But the new additions aren’t all meant for homes with vast living room spaces. The company’s latest pellet insert from Harman, the P42i-TC, “delivers all the style and technology our customers expect from a Harman product in a unit that’s ideal for smaller spaces,” says Ken Gross, director of product marketing, stove business unit. “It’s a blend of cast iron and steel and qualifies for the 30% federal tax credit due to its outstanding efficiency.”
In August, the new Forge & Flame stove brand came to light, which brings together the com-
pany’s heritage brands: Vermont Castings, Harman, and Quadra-Fire.
“These three iconic brands have a common purpose—to craft the finest heating stoves and inserts with timehonored techniques and purposeful innovation,” says Beth Allen, VP marketing, stove business unit. “Forge & Flame will enable the HHT stove business unit to streamline and simplify the customer experience while comprehensively promoting the category. With enhanced educational resources, a stronger marketing presence, and a unified go-to-market strategy, Forge & Flame will be better positioned to meet consumers where they are in an evolving retail environment.”
The company’s vast number of brands and products were created to give customers the personalized options they desire to create their ideal living spaces. “As lifestyles change, the products consumers use and desire change,” says Clive Rugara, SVP, stove business unit. “The need for heat is a constant, but the way they live evolves; therefore, the heating choices they make also shift.”
The vast brand portfolio also allows the company to adapt to changing trends. Renee Schmitz, VP marketing and business development at Outdoor GreatRoom, notes that minimalistic design with neutral and warm colors is a top outdoor fire trend, and the top preference is having a fire table with mixed materials, such as stone and metal combined in gas fire tables. “There is still a strong desire to have a fire table that is multifunctional and can serve as both a coffee/dining table and a fire feature,” she says. “We still see consumers wanting their outdoor furnishings to match the interior style of their home.”
And it’s just this type of attention to detail and consumer trends that perhaps accounts for the company’s robust sales across all of its brands. “All fuel types— gas, electric, wood, and pellet—are doing well,” Rugara says. “The premium market, in particular, is growing, as that market is typically more resilient and less subject to economic pressure.”
But Hearth & Home Technologies has proven itself to be about far more than product development and customer satisfaction. The company is also dedicated to being a good corporate citizen by acting as an industry bellwether for sustainable manufacturing. And as a result, it received multiple recognitions in 2023, including: DOE’s Better Climate Challenge for reducing Scope 1 & 2
emissions by 64%; Newsweek’s List of America’s 500 Most Responsible Companies of 2023; and U.S. News and World Report’s 2024 List of Best Companies to Work For.
The company is also very involved in the health and management of the industry as a whole and has been deeply involved in helping to create regulatory issues and guidelines that impact the hearth industry.
“We engage frequently at all levels of government (federal, state, and local) on issues both regulatory and legislative, and also contribute significantly to codes and standard developments,” says Andrew Hasek, government affairs manager.
“Those issues range from tracking appliance or fuel-specific regulations and laws to specific standards that affect our products. We work alongside our association, HPBA, their regional affiliates, other
allied groups, and trade partners to impact issues to the benefit of the hearth industry, and our customers and consumers.”
Hearth & Home Technologies is also looking toward a very bright 2024. Not only does the company have an innovative group that’s poised and dedicated to new product development, but it plans to continue to evolve its brands and existing product portfolio organically by responding to the needs of consumers.
Coyote Outdoor Living releases a woodfired pizza oven to help offer a complete outdoor cooking experience.
BY CHERISE FORNO
continues to uphold its commitment to be a one-stop shop for all its customers’ outdoor cooking needs with its offerings for 2024. “Coyote is primed to offer its consumer cooking products in all classifications—charcoal, gas, electric, and pellet,” says Jim Ginocchi, president. “Coyote continues to innovate and produce products that provide for an entire outdoor experience.”
For 2024, Coyote Outdoor Living released its Woodfired Pizza Oven, and an upcoming Hybrid Pizza Oven is also on the way. “The pizza oven market is heating up—no pun intended—and the market is ripe for quality, professionally made appliances that can fit into all consumers’ budgets,” Ginocchi says.
The DUOMO woodfired outdoor pizza oven has a sleek one-piece seamless dome design available in matte black, copper, and eye-catching yellow. Heating up to 1,000 degrees, the oven features a ThermoShift Chimney System, double insulation, and FDA-approved ceramic cooking bricks. An included four-piece toolkit gives people what they need to start using their new oven to create perfect, evenly cooked homemade pizza, along with a wide variety of other food.
“Our artistic design and well-featured product will move our
offering to the head of the class very quickly,” Ginocchi says. “The inclusion of the pizza oven tool set, and ease of use will make our offering unique, and the versatility of using our FDA-approved oven to cook more than pizza will appeal to even the most discerning outdoor chefs.”
All of Coyote Outdoor Living’s grills
are made with high-quality materials such as premium-grade 304 stainless steel, cast stainless steel burners, and laser-cut accessories. “The S-Series Gas Grills are very popular, as they offer a lot of value for their price point,” Ginocchi says.
The S-Series grills are available in 30,” 36,” and 42,” and come with Coyote’s
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Castelle is enjoying growth by offering premium outdoor collections with an emphasis on custom orders.
BY LARRY THOMAS
NEARLY
YEARS AFTER IT WAS ACQUIRED BY A COMPANY THAT WAS ONCE
ITS COMPETITOR, Castelle is back from the brink and is once again thriving at the upper end of the market.
The company, best known for its high-end cast and extruded aluminum products, has seen its business rebound smartly since a post-pandemic inventory glut. Its sales team has been busy adding new retail customers and capturing additional floor slots with existing customers, while its prized factory in Costa Rica is seeing an uptick in custom orders.
“Our retail customers are seeing the need to refresh their floors and create some excitement, not only for their consumers but for their (sales and merchandising) teams,” says Rory Rehmert, president. “Preseason orders were up versus 2023 … and we have seen additional customers come on board with the brand.”
The picture wasn’t so rosy in the spring of 2019 when Brown Jordan International scooped up a struggling Castelle, but the financial backing of the new owner and its private equity parent, Littlejohn & Co., has put the brand, which was launched more than 40 years ago, back on track, Rehmert says.
“Although the price points are slightly lower than Brown Jordan, Castelle’s market position remains in the premium product category,” he
says. “That hasn’t changed since the acquisition. We design all of our product inhouse, and the designs are all focused on our core retail customers.”
Another thing that hasn’t changed is Castelle’s manufacturing crown jewel—its factory in Costa Rica. Rehmert says the 300,000-square-foot facility has about 350 employees who are shipping products to the company’s distribution center in Sarasota, Fla., within normal, pre-pandemic lead times.
“Castelle has a proud heritage at that factory and the team within it,” he says. “The culture is strong in that the team has
a strong work ethic and is very dedicated to producing high-quality, highly customizable furniture.”
Rehmert says custom orders—which historically have accounted for about 50% of Castelle’s sales, but dropped significantly during the pandemic—will be a key growth driver going forward.
“We are seeing a major turnaround, post-pandemic, on custom orders,” Rehmert says. “Customers clearly want what they want, and as long as the lead
With an exciting product introduction and a 40th anniversary, Treasure Garden remains committed to elevating the shade market.BY KIMBERLY RODGERS
Treasure Garden (Baldwin Park, California), award-winning designer and manufacturer of shade products and outdoor accessories, looks forward to a vibrant future. The company is not only reflecting on its past achievements, but actively reimagining the outdoor living experience with a range of innovative products.
Treasure Garden kicked off its 2024 season in grand style, unveiling a stunning new showroom and showcasing a selection of groundbreaking shade solutions at the ICFA’s inaugural Casual Market Atlanta held in July 2023 at the AmericasMart. The debut set the stage for an exciting year ahead, filled with fresh offerings designed to elevate every outdoor space.
The modern showroom design combines the elements of all the company’s brands, including Treasure Garden umbrellas and accessories, as well as the Shademaker and
Jardinico umbrella collections. “Customers were taken on a journey, showcasing our new and existing collections,” says Candy Chase, national sales manager.
“The open space truly gives our clients a better sense of the wide assortments of product we offer that cater to both residential and hospitality customers.”
New for 2024 is the TWIST umbrella, which combines modern design elements with convenient features. Chase says the umbrella, available in 9- and 11-foot sizes, is the perfect choice for both residential and commercial settings. “What sets the TWIST apart is the design of the crank handle, which automatically returns to the standard position aligning with the center pole. This provides a clean, straight line at all times.” The umbrella also features an easy-to-use twist collar
tilt function, allowing users to effortlessly adjust the angle of the canopy for optimal shade.
Additionally, the bottom pole unlocks from the housing and rotates the umbrella a full 360 degrees. This eliminates the need to reach down to loosen base knobs, providing a hassle-free adjustment. “With its stylish aesthetics and attention to detail, the TWIST umbrella provides a seamless and enjoyable shade experience for any environment,” Chase says.
Also making its debut in 2024 is the Aspen Base. Designed with function and form in mind, the 120-pound steel-market base with wheels features a curved-edge design and ease of use, making it suitable for hospitality and residential applications. The Aspen features a sleek low-profile, one-piece stem with a self-adjusting clamp (to provide added support securing the umbrella in place), and easy-to-move two-wheel design, making it a must-have item to complement the new TWIST or any other market umbrella.
The incorporation of wheels ensures easy mobility and flexibility when arranging proper shade placement in an outdoor setting. This feature is particularly useful in the hospitality market where mobility and adaptability are essential. The Aspen Base is available in two powder-coated frame finishes: Shadow Graphite and Arctic White.
This year, HPBExpo returned to Nashville, and once again, the show hit the mark. Held from Feb. 12-15 at the Music City Center, thousands of hearth, grill, and outdoor furniture retailers attended educational seminars, visited with manufacturers, networked with peers and colleagues, and enjoyed the great food and live music of Nashville.
The exhibit hall featured leading hearth, grill, and patio manufacturers and suppliers, giving show attendees the opportunity to view the latest products and technology, and the chance to visit with company representatives from manufacturers. Next year’s HPBExpo will be held in New Orleans from March 26-29.
During the Expo, HPBA honored exceptional members and affiliates who consistently elevate industry standards as Ultimate Award Winners. The following individuals were honored during the inaugural ceremony. Emerging Leader of the Year: Lawrence “LJ” Johnston. Advocate of the Year: Joel Etter. Retailer of the Year: Joan Nutting. Affiliate of the Year: Northeast Hearth, Patio & Barbecue Association. Education Award
Winners: Bill Ryan and Hope Stevenson. Attendee Choice Awards
Winners: Coyote Outdoor Living (Barbecue Category), Travis Industries (Outdoor Living Category), and Kozy Heat Fireplaces (Hearth Category).
Pictured here are exhibitors who demonstrated some of the industry’s most innovative and bestselling products. Thank you to Nashville for its Southern hospitality and for helping to make HPBExpo the place to be.
HPBExpo 2024
ATTENDEES CHOICE WINNER
Kozy Heat’s 3rd Attendees Choice Award since 2021.
•No online sales
•Consistent styling & SKU naming across brands
•Family owned & operated
What size? What style? The answer is YES!
www.kozyheat.com
The Pit Boss Grills Sportsman Series 1600 delivers a powerful grilling experience for the true outdoorsman. With over 1,500 square inches of total cooking space and a 30-pound hopper capacity, this grill is ideal for any cooking job—no matter the size. With Wi-Fi and Bluetooth wireless technology, you can connect your grill to a smart device for a controlled cooking experience with the Pit Boss app. Contact: (877) 303-3134 or www.dansons.com.
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Unleash your inner pizza chef and impress your family and friends with the Bull Dual Fuel Countertop Pizza Oven. Elevate your culinary prowess and bring the pizzeria experience home with this state-of-the-art countertop pizza oven, designed to deliver mouthwatering results every time. Whether you’re a professional pizzaiolo or a home chef, this versatile dual fuel pizza oven is your secret to creating artisanal pizzas in the comfort of your own kitchen. Contact: www.bullbbq.com
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A linear electric fireplace with a viewable opening of 60” long and 14” high is the most popular size out there. So, of course, the E-FX Flame series could not be without one. With its clean, modern look and its realistic flame effect and LED glowing logs, this electric fireplace will always impress. Contact: (781) 324-8383 or www.europeanhome.com
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Elegant curves combined with detailed cast embellishments create an exquisite transitional design. Gensun’s new Lucerne collection is available in sling, padded sling or woven seating, which provides comfort and easy outdoor care. Relaxing outdoors doesn’t get better than this. Contact: (866) 964-4468 or www.gensuncasual.com
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Ratana’s Fiamma Fire Pit offers round and rectangular options, allowing seamless pairing with outdoor furniture. Crafted from durable 304 stainless steel, the burners boast a BTU range of 45,000 to 55,000. Choose from Concrete or Hessonite Garnet finishes to match Ratana’s deep seating furniture. Enhance your experience with an optional glass windshield, and rest assured, these fire pits meet ANSI and CSA standards. This fire pit transforms outdoor spaces yearround, providing a cozy setting for summer chats or splendid evenings under the winter sky. Contact: (866) 919-1881 or www.ratana.com.
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A contemporary home heater and fantastic cook stove, the Lugo from Wittus is made in the Czech Republic from Romotop. The firebox below and oven on top work as a team to conduct heat evenly, to heat the home and to cook a meal. The Lugo body is made of high-grade steel and is available in additional side cladding options, which include tile in a choice of colors, natural stone, or sandstone. Enjoy a beautiful product designed with good cooking in mind. Contact: www.wittus.com
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Camina & Schmid’s boutique range of gas fireplaces covers 80% of the desired sizes of the market, and features traditional and linear appliances. From forest to fireplace, the ceramic logs designed by nature frame the perfect flame picture. An integrated LED ember bed simulates glowing coals, and the top-down Moonlight Feature broadcasts across the full RGB spectrum. Try out the flame simulator to create your own custom fire and color combination. Contact: www.camina-schmid.com.
The New Forest 75” is the newest addition to British Fires’ series of electric fireplaces. Designed with the trend-setter in mind—the 75”-wide fire will be the spotlight of large rooms and open-planned settings. It arrives with Signature Logs, patented Air Curtain Technology, and award-winning LED flame effects, which can be used without heating for pennies a day. Install it as fully inset, LH or RH cornered, or three-sided. Contact: (800) 468-2567 or www.britishfires.ca.
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The traditional barrel chair is updated with an open-work pattern of sliced teak pieced together like a jigsaw puzzle on Bernhardt Exteriors’ Calypso swivel chair. The back curves to embrace an upholstered seat that flows to the swivel base, while a back cushion provides plush comfort. It’s the perfect marriage of engineering and style. Contact: (828) 758-9811 or www.bernhardt.com.
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The Coronado Bistro Set is a charming edition to balconies, patios, and porches where space is limited. Since these chairs and tables easily fold for storage, they are perfect to have on hand to add seating at a moment’s notice. Made from recycled plastics, these unique poly furniture sets are easy to maintain, ecofriendly, and durable. Choose from a square table or a round one. Contact: (814) 349-8203 or alfurnitureco.com.
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The Louisiana Grills Founders Series 4Burner Griddle is outfitted with 753 square inches of rust-free, nonstick ceramic cooking surface for an unrivaled outdoor cooking experience. The ceramic cooktop is ready to use out of the box and is easy to clean—just wipe it down after each use. The ceramic cooking surface also protects the griddle against scratches and rust. Contact: (877) 303-3134 or www.dansons.com.
Discover the ultimate flexibility in outdoor baking with the Coyote Hybrid Pizza Oven. Whether you prefer gas, wood, or a combination, this oven adapts to your culinary style. It boasts a seamless dome, advanced heat management with 7+ insulation layers, and a double-wall insulated chimney for unparalleled temperature control. Achieve professional-grade crispiness with temperatures up to 1,000 degrees, complemented by an included 4-piece Toolkit. Contact: (855) 520-1559 or www.coyoteoutdoor.com.
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The Europa Suite is a larger full-surround mantel with an electric fireplace measuring 46” tall by 54” wide. With the front flanked by Doric columns, it gives you a classic look. This electric fireplace design provides increased flexibility in installation locations, such as apartments, condos, businesses, or any space lacking options for venting or gas supply. Contact: (781) 324-8383 or www.europeanhome.com. Circle Reader
Experience unparalleled charcoal grilling with the Napoleon PRO22 Charcoal Black Kettle Grill. Designed for enthusiasts, this 22-inch grill offers versatile cooking options from searing to slow roasting or even smoking with your preferred wood. Its cast-iron grids, adjustable and hinged for convenience, ensure perfect heat distribution. The innovative Vortex heat management system enhances fuel efficiency while ensuring even cooking. Plus, its durable, porcelain-coated steel body and rotisserie-ready design make it a robust addition to any outdoor setup.
Contact: (630) 241-0506 or email sales@fandcdistributors.com.
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The new Wildwoods finish brings the look of nature to any of Gensun’s collections. Wildwoods is a matte finish that will pull more toward green or blue, depending on the fabric and accessories of choice. Available on all products except umbrellas. Contact: (866) 964-4468 or www.gensuncasual.com. Circle
To make room for new products, FiberBuilt is offering the 10’ Octangle, 10’ Sq Edge umbrellas, and the 10’ leaf-shaped Bali umbrella at significantly reduced prices to retailers. The canopy can be ordered in a variety of solid colors, furnituregrade Sunbrella or Tempotest solution-dyed acrylic. This limited-time sale is available while supplies last.
Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.
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UltimatePlus offers the latest technology for hearth professionals. It features factory-built design with superior performance, durability, and safety. It is available in six lengths ranging from 8” to 48.” The UltimatePlus works with a variety of supports such as ceiling, cathedral, roof, wall, and reduced clearance. Other features include tees and tee caps, firestops and braces, ventilated flashing, and a chase installation option. It is professional grade and built to perform. No supplemental shielding is required for wood application in Canada. Contact: (800) 835-4429 or www.duravent.com. Circle
Meet Heat & Glo’s No. 1 seller in outdoor gas fireplaces. Courtyard is an unbeatable blend of innovative engineering and timeless appeal, giving customers confidence when it comes to adding a fireplace to their outdoor area. Plus, Courtyard offers a wide range of interior options, with refractory materials like trendy gray or brown herringbone, stainless steel, and traditional brick. It’s easy to get the exact look and function you want with Courtyard. Contact: www.heatnglo.com.
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The New Hope Chair is a classic, comfortable outdoor chair perfect for your patio, poolside, yard or fishing dock. Made from recycled plastics, this unique poly furniture is easy to maintain, ecofriendly, and durable. Also available in the New Hope Collection are foot stools and side tables/benches to enhance your outdoor space. The entire collection is available in standard or woodgrain color options. Contact: (814) 349-8203 or www.alfurnitureco.com.
The Bramshaw LED electric stove is a contemporary square design with panoramic sideviewing windows. Installation can be freestanding or wall mounted. Available with either the sleek pedestal base or log base, which allows space for placing logs inside to complete the authentic look. Operate the stove with a remote or use the control panel, which is discretely placed behind the door. It can be operated with or without heating for year-round, inexpensive use. Contact: (800) 468-2567 or www.britishfires.ca.
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The Lomani outdoor sofa and complementary swivel chair by Bernhardt Exteriors showcase a curvaceous design. The plush seats, flowing down to rounded block feet on the sofa and a swivel base on the chair, are embraced by a stunning shelter back crafted with an open rope woven around a dimensional frame. Knife-edge back cushions add to the overall comfort story. The Cabo “T”-back swivel chairs and the Trapani tables complete the aspirational look. Contact: (828) 758-9811 or www.bernhardt.com.
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Camina & Schmid’s diverse product range is designed and manufactured in Germany, born of only the highest grade of carefully selected materials. Product research, prototyping, and development is driven by customer demand, and attention to the finest detail is reflected in every product. With the Lina G 60/19, this flagship linear fireplace will make a memorable impact on any living space. Contact: www.camina-schmid.com.
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Upgrade your outdoor kitchen with the BULL Contemporary Refrigerator, a stylish and efficient addition to your culinary space. This compact, 62-pound refrigerator integrates seamlessly, offering optimal temperature control for food and beverages. Its reversible stainless steel door adds a modern touch, while the built-in beverage dispenser holds seven 12-ounce cans. Perfect for outdoor entertainment, the BULL Contemporary Refrigerator combines sleek design with practicality, ensuring your refreshments are always chilled and ready. Experience contemporary convenience and style with this essential outdoor appliance. Contact: www.bullbbq.com.
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The world’s best griddle just got better—made in the USA. The great strength of Le Griddle lies in its exclusive and patented Dual Plate System cooking plate. Thanks to this exclusive system on all griddles, the temperature is evenly controlled. In combination with the completely antibacterial 304 stainless steel cooking surface and the composite cast iron subsurface, the Dual Plate System cooking plate offers many advantages, making it the best professional griddle. Contact: (800) 833-5998 or www.legriddleus.com.
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The Napoleon Riverside—a traditional outdoor gas fireplace designed for the booming outdoor market. Non-combustible framing ensures cost-effective and hassle-free installations, while the clean face and adjustable finishing flanges offer a modern look. The Riverside is available in multiple sizes with lots of upscale features. It’s ideal for commercial settings and boasts ADAcompliant controls with a timer. Enjoy campfire log designs and elevate comfort and design flexibility with the optional heat and exhaust management system. Contact: (866) 820-8686 or www.napoleon.com.
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NorthCape’s 6400 collection is built in the USA. Create countless looks in deep seating, sectional, chat, and dining with this collection. It boasts powder-coated aluminum frames, sustainable/recycled tangent poly lumber material for arms and side panels, and Sunbrella fabrics. Additional tangent, fabric, rope, and weave options are available to accessorize and customize. Make it YOUR way. Contact: www.northcape.com. Circle Reader Service No. 126
Ready-to-finish linear fireplace enclosures are made from Fiberock cement board and G90 marinegrade galvanized steel framing. These can be finished on-site to match your landscaping, hardscaping, or exterior design with stone or other non-combustible materials. The single-sided style provides a privacy wall between your dining area and what’s on the other side or choose a see-through style for an already beautiful backdrop. Contact: (866) 303-4028 or www.outdoorrooms.com. Circle
Introducing the MHP Stainless Steel Griddle—a durable and versatile grilling tool. Crafted from commercial-grade stainless steel, its innovative design is rust resistant and includes a grease well and sidewalls for secure food preparation. Specifically designed for WNK/TJK grills, this griddle is easily cleaned and proudly made in the USA. Measuring 11-15/16” x 16-3/4”, it provides ample cooking space while leaving room on your cooking grids for a variety of dishes—perfect for diverse grilling experiences. Contact: (847) 395-6556 or www.mhpgrills.com.
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Kozy Heat’s latest addition to the Nordik series of gas fireplaces is the 60 Tall Linear. This new tall linear model offers an impressive viewing area and unsurpassed realism with the EVO elevated burner design and true-to-life individually hand-painted logs. The Nordik 60TL was recently awarded the 2024 Attendees’ Choice Award in the hearth category at HPBExpo in Nashville. Contact: (800) 253-4904 or www.kozyheat.com.
Infinity Canopy Inc. offers various shade systems and shade structures, including its patented slide-on wire canopies, retractable screens, sail shades, and shade structures made from aluminum and fiberglass. These innovative, stylish products help you and your customers create outdoor areas that emphasize elegance and Zen, while providing functional and novel shade solutions. To learn more about Infinity’s trade program or to discuss your projects, call (844) 422-6679 or visit www.infinitycanopy.com. Circle Reader Service No.130
Fantasy is a reverie of underwater shapes that transform the accent jacquard fabric into a conversation piece. Is this a coral shape, a turtle, or could this be a school of fish? An impressionistic design approach combines multiple colors and shapes, making this resilient fabric a charming addition to the Coast-to-Coast collection. Outdura’s Fantasy is 100% premium solution-dyed acrylic and is available in 11 colors. Fade resistant, stain and water resistant, and easy to clean (bleach cleanable). Contact: (866) 688-3872 or usa.sattler.com.
Discover the Atmosphere Gi25, a cuttingedge gas insert by Regency. Featuring patented Infusion Burner Technology, it offers unparalleled realism and versatility. With over 450 accessory combinations and multiple faceplate styles, it fits seamlessly into any space, making it ideal for unique installs. Enjoy clear views, flush installation options, and advanced features like the Proflame 2 Remote Control. Elevate your expectations with the Atmosphere collection. Contact: (604) 946-5155 or www.regency-fire.com.
An elegant, antique-inspired design that beautifully endures outdoor living: The Chippendale Daybed Swing is here to sway. Pillowy performance cushions call for curling up; the gentle soothing motion inspires more mindful moments together. This spacious daybed swing fits a twin mattress (not included). Made in the USA with a 20-year lumber warranty. Contact: (855) 935-5550 or www.polywood.com.
The American Fyre Designs Iron Saddle Firetable brings a rugged, industrial design to the outdoor room. Crafted in the USA from glass fiber reinforced concrete (GFRC), the Iron Saddle Firetable is highlighted with heavy gauge, powder-coated stainless steel straps and features a linear stainless steel burner with Bluetooth enabled or manual flame sensing controls. Available in several GFRC finishes and in 60” or 72” sizes. Contact: (800) 3323973 or www.americanfyredesigns.com.
The ever-popular MGP Slat Top Tables with a twist! MGP Dash is a new sleek modern Table Top design. This collection features full rain-through slots and is perfect for any retail or commercial application with its non-porous marine-grade polymer top and durable frame construction. Available in a wide variety of colors, shapes, sizes, and heights, only from Telescope Casual! Contact: (518) 642-1100 or www.telescopecasual.com.
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Elevate your surroundings with Tulip Tables by Castelle. Crafted from durable cast aluminum, these tables seamlessly blend style and functionality. A perfect complement to the Largo Collection, Tulip Tables stand as a timeless testament to contemporary elegance. Embrace the artistry of minimalist form and robust construction, making every moment spent around these tables a celebration of modern living. All are fully configurable with Castelle frame finishes. Contact: (855) 612-9800 or www.castellefurniture.com.
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Expand your living space by adding a Vesper gas fireplace to your outdoor area. Stainless steel construction beautifully weathers the elements. Place it anywhere with no venting or chimney needed. Choose from three realistic log sets accented by traditional or herringbone brick interior. Perfect for a budget-friendly project, the Vesper affords you all the beauty of an outdoor fireplace without the hassle of real wood. Contact: www.heatnglo.com.
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FiberBuilt Umbrellas & Cushions manufactures custom canopies with scalloped, square, and shaped valances, fringe, and tassels on Market and Prestige Collection umbrellas. These decorative valances provide graceful movement and can be specified along with functional options such as double or Aruba vents, which are recommend for properties prone to high winds, gusty breezes, or if the umbrella will be used on upper floors, to provide superior wind management and ensure years of problem-free service. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.
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Phifer’s Pasadena pattern evokes visual senses by pairing intentional contrast with timeless color. Founded on balance, symmetry, and artful expression, this transitional geometric is the right choice for residential and commercial markets. With a design focused on synthesis, Phifertex Jacquards Pasadena outdoor sling furniture fabric brings unique sophistication to any outdoor setting. Phifer’s 2024 stock additions make Pasadena available in three colorways: Navy, Cobblestone, and Grey Topaz. Contact: (800) 221-5497 or www.phifer.com.
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Elevate your grilling game with the Napoleon PRO22 Charcoal Kettle Grill with Cart. Compact yet full-sized, this mobile marvel comes with a powder-coated cart and a handy folding side shelf. Achieve perfect cooking temperatures with adjustable castiron grids and the efficient Vortex heat management system. Rain or shine, the Smoke Stack Chimney ensures consistent airflow. Plus, it’s rotisserie-ready with integrated probe doors for precision cooking. Contact: (630) 241-0506 or email sales@fandcdistributors.com.
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Kozy Heat’s latest addition to its electric insert and electric built-in series. The Osseo 29 and 34 eSeries inserts offer vibrant flames, pulsating ember bed, crackling fire sound effects, and a full function remote control. Moreover, these models are designed to accept fronts, shrouds, and custom shrouds from the popular Chaska series inserts. Available only through Kozy Heat dealers with no online sales. Contact: (800) 253-4904 or www.kozyheat.com.
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Experience the essence of Cabo San Lucas with this stunning collection, inspired by its beautiful beaches and carefree lifestyle. Each piece is designed for ultimate comfort, featuring internal reticulated foam padding. The hand-brushed finish evokes the feeling of silky sandy beaches, adding a touch of luxury to your outdoor space. Explore the Cabo San Lucas collection by Ratana, featuring a range of options including deep seating, dining sets, and swivel rockers. Elevate your outdoor experience with Ratana’s stylish designs. Contact: (866) 919-1881 or www.ratana.com.
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Tempotest Home, a leading manufacturer of premium outdoor fabrics, announces the launch of its latest collection, Capstone. As a crowning luxury collection, it showcases fabrics woven with premium, long-staple solution-dyed acrylic fibers, which are suitable for outdoor performance but given their incredible softness, can easily be used for interior design. The incredible performance and elegant design can elevate and enhance the livability of your home. Contact: www.tempotestusa.com. Circle
SCHOTT ROBAX
NightFlame is a cutting-edge glass-ceramic designed for fireplaces. Featuring enhanced heat resistance and exceptional clarity, the semi-transparent black glass-ceramic conceals ash and soot when the fire is not lit. When flames ignite, the glass appears transparent, offering a natural fire experience. NightFlame’s award-winning, dual-mode glass and robust composition ensures durability and safety, making it an ideal choice for modern, stylish, and efficient heating solutions. Contact: (914) 831-2200 or www.schott.com.
For 2024, Treasure Garden is introducing the Desert Sunset – Orange outdoor rug. The warm orange hues evoke a sense of tranquility and warmth, while the natural and spa colors add a touch of serenity and sophistication. Constructed entirely from 100% recycled polyester, the Desert Sunset-Orange rug not only adds beauty to your outdoor space but also promotes sustainability by repurposing materials. Contact: (626) 814-0168 or visit www.treasuregarden.com.
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Leeward MGP Cushion Three-Position Lay-Flat Armless Chaise
New for 2024, the comfort you know and love is now available as a three-position lay-flat cushion chaise. Constructed with a durable MGP frame and an internal reclining ratchet system, it is strong but beautiful in any application. Connect cushion chaises using the Z0C0 Chaise Connector Kit to create a versatile daybed-look. Available in eight MGP frame colors and 140 outdoor quality cushion fabrics, only from Telescope Casual! Contact: (518) 642-1100 or www.telescopecasual.com.
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Spartherm combined the “Gemuetlichkeit” and “The Spartherm Collection” brochures into one new brochure, “The Spartherm Collection,” which includes the new EPA-approved model 800 as an insert, fireplace, or stove model. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162 Circle Reader
Now that Spartherm has released models 600 and 700, it will introduce the new EPA-approved model 800 as an insert, fireplace, or stove model in May 2024. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162
The majestic LT2 is longer than the LT1, and taller and deeper than any other Valor linear fireplace. The new V-Class logs are especially engineered for the LT2. Install with your choice of the Clean Install kit or the Adjustable Finishing trim. The LT2 packs an enormous amount of radiant heat, so HeatShift is required. With great room appeal, this tall fireplace lights up—and heats up—any room. The Valor 10 remote easily controls the fire’s temperature and lighting, and pairs with the Valor 10 App for control with your smartphone. Contact: www.valorfireplaces.com/gas-fireplaces/lt2.php.
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The Tempotest Home Capstone Collection is a testament to the brand’s commitment to elevated elegant design and exceptional quality. The collection is crafted in Italy, where the long tradition of textile manufacturing ensures the highest levels of craftsmanship and attention to detail. The fabrics are woven by knowledgeable artisans, paying close attention to every detail, from yarn selection to weaving technique. Contact: (972) 512-3534 or www.tempotestusa.com. Circle
For 2024, Treasure Garden is introducing the TWIST umbrella, a modern take on its traditional collar tilt umbrella. It incorporates a sleek frame and canopy design, giving it a contemporary look. Available in 11 ft. and 9 ft. sizes, with white and anthracite powder-coated frame finishes, the TWIST is an elegant and eye-catching addition to any outdoor space. Contact: (626) 814-0168 or visit www.treasuregarden.com.
Embrace the allure of the Gala Collection by Castelle, where a contemporary silhouette gracefully intertwines with a wrap-around back, harmonizing straight lines and sharp corners. The airy design complements a durable extruded aluminum frame, making it resilient to outdoor elements. When paired with custom tables, it transforms any outdoor space into a luxurious retreat. Contact: (855) 612-9800 or www.castellefurniture.com.
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A high style product made of durable corten steel, the Shaker Outdoor Grill from Wittus. Produced in Poland and designed in Norway by Espegard, the firebox has an inner chamber designed to conduct the heat evenly, which keeps the outside of the grill warm to the touch. The smart air supply function helps the fire burn clean. The stove comes equipped with a stainless-steel grill rack, a protective fire screen, and a stove pipe with a ventilated chimney cap for smoke control. Contact: www.wittus.com.
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Discover the Barcelona Aluminum Sectional, a completely modular furniture set that brings contemporary sophistication to your outdoor area. With its sleek frame, clean lines, and boxed cushions, this sectional exudes modern style and versatility. Perfect for residential homes and commercial properties, it adds value to social gatherings by providing a chic and comfortable seating arrangement that is as functional as it is stylish. Elevate your outdoor experience with the Barcelona Aluminum Sectional today.
Contact: (941) 213-5869 or www.windwarddesigngroup.com.
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Phifer’s Kozo pattern is a unique fusion of natural and modern design elements. The soft contrasting colors reflect the subtle variances found in nature while the pattern’s crisp striations invoke movement and dimension. With a nod to contemporary styling and elevated living, Phifertex Wicker Weaves Kozo outdoor sling furniture fabric brings sophistication to any outdoor space. Kozo is available in three stock colorways: Fossil, Jewel, and Abalone.
Contact: (800) 221-5497 or www.phifer.com.
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SCHOTT ROBAX Magic with Signature Impressions is a unique glassceramic offering for fireplace lovers. Its distinct feature is its ability to showcase specialized designs even while unlit, creating a captivating focal point. When in use, the glass reflects and enhances the mesmerizing dance of flames. ROBAX Magic provides an elegant and bespoke touch to fireplaces. Its high-quality, heat-resistant properties ensure durability and beauty, and redefines the aesthetics of indoor heating appliances. Contact: (914) 831-2200 or www.schott.com.
From outdoor lounge furniture to throw pillows, Sunbrella fabrics elevate any outdoor space with exceptional performance. With a breadth of colors, patterns, and textures, the Sunbrella fabric portfolio brings inspired visions to life and infuses spaces with strength and style. With enduring color and cleanability, Sunbrella fabrics hold up to everything under the sun. Contact: www.sunbrella.com.
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Introducing the Regency City Series San Francisco Bay 50” gas fireplace, bridging the gap between medium and large models. Boasting a sleek three-sided glass view, it offers design flexibility with versatile installations. Enjoy a stunning flame display, optional accent panels, and safety features. Elevate your space with City Series Modern Fireplaces. Contact: (604) 946-5155 or www.regency-fire.com.
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Building on the successful launch of the Astound Built-In-Series, Napoleon introduces the Wall Mount edition. Featuring the same spark effect flames, stylish media options, and seamless integration with the Napoleon Home mobile app, this fireplace promises to captivate consumers. The Astound Wall Mount Series offers options for wall mount, partially recessed, or fully recessed configurations, and 1-, 2-, or 3-sided. These installation possibilities allow for greater design flexibility, appealing to a much broader audience. Contact: (866) 8208686 or www.napoleon.com.
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Gather around the Uptown Coastal Grey fire table with a two-tiered, durable wood-like table design. Made with low-maintenance sustainable lumber, aluminum construction, and natural grey Supercast burner surround to elevate the stunning 12” x 42” Crystal Fire Plus burner, the Uptown is built to last and will warm up your outdoor space for years to come. Contact: (866) 303-4028 or www.outdoorrooms.com.
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Elevate your outdoor comfort with the Sanibel Deep Seating Collection. Featuring a pure marine-grade polymer frame, this versatile range offers various configurations to suit your style. With built-in side tables with cup holders, these durable pieces are easy to maintain, ensuring long-lasting enjoyment. Transform your outdoor space with the Sanibel Collection and enjoy a perfect blend of functionality and style. Contact: (941) 213-5869 or www.windwarddesigngroup.com.
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The Fire Magic Pizza Oven isn’t just for artisan style pizza. You can bake, broil, and more with thermostatic control up to 750°F. Truly a complete outdoor oven, the built-in Pizza Oven boasts a ceramic glass viewing window in an easy access door to the pizza stone or baking rack and features an integrated black glass digital control panel that allows remote control from a smartphone. The Pizza Oven complements the look of the new Echelon grills and accessories. Available this spring, the unit may also be installed in a portable cart. Contact: (800) 332-3973 or www.firemagicgrills.com.
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From jacquards and stripes to soft solids, the Sunbrella stock upholstery collection is thoughtfully designed for curated layering, allowing for the tonal, elevated hues of indoor home design to transcend to outdoor spaces. While many performance fabrics rely on an applied finish that can wear off over time, Sunbrella fabrics are crafted to the core with proprietary fibers for long-lasting fade and weather resistance, cleanability, and peace of mind. Contact: www.sunbrella.com.
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After the highly successful GE3, Valor is introducing the GE4, a larger squarestyle electric fireplace that fits into existing fireplace cavities or slides easily into a renovation or new build— working well as an insert but also as a ZC fireplace. The Valor fronts and backing plates reference those found on the G4 gas inserts, and the log sets are also a Valor design, made especially for the GE4. Enjoy the warmth of a fire with the choice of a 120V or 240V hookup for the built-in heater. Contact: www.valorfireplace.com/electric-fireplaces.
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What is in a name? TUOLI = chair in Finnish + CUSCINO = cushion in Italian. Merge them and you have NorthCape’s TUSCINO. Made in the USA, the Tuscino is a very comfortable, outdoor upholstered, fashion forward, sustainable, and modular collection. Customize from 45 Sunbrella fabric options. Contact: www.northcape.com.
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“Made in America” is what your customers deserve in their grill. The new American Renaissance Grills are made of high-quality materials, packed with features, and yet still offer great value for your customers (and a terrific margin for you). Contact: (800) 833-5998 or www.rcsgasgrills.com.
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The Martha Stewart by POLYWOOD Acadia Collection speaks to the quality and quiet elegance of Craftsman furniture. Strong vertical lines lend subtle grandeur, complete with decorative details emulating traditional woodworking joinery. This all-weather deep seating collection was inspired by pieces at Martha’s historic carriage house in Maine. Made in the USA with a 20-year lumber warranty. Contact: (855) 935-5550 or www.polywood.com.
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Take a bow with this beautifully resilient dobby that can star as the headliner body fabric or in a supporting role as a stunning accent piece. The color combinations will make any outdoor setting the home’s main attraction. Outdura’s Encore is 100% premium solution-dyed acrylic and available in 23 colors. Fade resistant, stain and water resistant, and easy to clean (bleach cleanable). Contact: (866) 688-3872 or usa.sattler.com.
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fabric and accessories of choice, and is available on all Gensun products with the exception of umbrellas.
Both new collections and the new Wildwoods finish have done very well, Trinkley notes. And the company’s good fortune is not by happenstance.
Trinkley credits the trending rise in neutral colors of nature and warmth as well as Gensun’s new Atlanta showroom (which has been open for about a year), which captures the warmth of the outdoors and provides the perfect setting to showcase these new products and finishes.
“We’ve also increased our social media presence and have a virtual showroom tour captured every year that’s available from our website and highlights what’s new,” she says. “These marketing channels are an essential visual reminder of what Gensun has to offer.”
The timeless Grand Terrace collection, which was introduced many years ago and is the company’s best-selling collection, was expanded this season. A High Back Lounge Chair, High Back Loveseat, and High Back Sofa were added as well as an XL Swivel Rocking Lounge Chair, which has an increased size and tufted back cushion to provide
an encompassing luxe comfort. “It is an extremely durable, expertly cast, and exquisitely detailed collection,” Trinkley says. The additions will accompany Grand Terrace’s long-standing offerings of cushion, sling, and padded sling seating pieces as well as tables, fire tables, seatables, and umbrella bases.
The furniture industry as a whole made a huge change this past year, acclimating to Casual Market’s relocation from Chicago to Atlanta. But the change suited Gensun just fine. “We felt the Casual Market Show in July went well and we had good traffic in our showroom,” says Christy Dase, customer service manager. And the response to the company’s new collections and products was positive— particularly the Hudson line.
“One of our dealers said that the Hudson line was beautiful and unique, and he hadn’t seen anything remotely like it,” Dase says. “He was concerned about the maintenance of the ‘wood arms’ until he was told the arms were aluminum with a wood look.” She notes that the Wildwoods finish received great buzz and that dealers appreciated the additions to the Grand
Terrace collection. “Our dealers had been asking for high back deep seating for many years, so the new additions to our Grand Terrace collection were enthusiastically received.”
While moving the Casual Market Show was a huge undertaking, Dase believes that things went smoothly, thanks to Jackie Hirschhaut, executive director of the ICFA, her team, and AmericasMart. “While we will all miss Chicago, there was a lot of excitement surrounding the new venue and showrooms, where the manufacturers got the chance to start over with a blank canvas. Everyone at Gensun felt that Jill and Priscilla Trinkley, design consultant, did a fantastic job showcasing our products in our gorgeous new showroom.”
Gensun products are shipped across the United States and Canada and as far away as Australia and Dubai. But wherever the products are headed, it’s the Gensun staff’s job to know which trends are hot in which territories.
“Sherry Cai, our president, and I attended the ICFA Membership Meeting and Planning Workshop in October of this year, which was very informative,” Dase says. “During this time, we were able to visit some of our
dealers on the East Coast and get their feedback. We also got great trend information from the Casual Market Show in July. Dealers are asking for more transitional to contemporary looks. Neutral colors are trending and there is less interest in grays. Several dealers are seeing a renewed interest in matte black finish.”
But aside from its vast inventory and deep knowledge of consumer trends, it’s fair to say that the secret to Gensun’s success is its seasoned staffers and its close connection to customers. Dase has been with the company for 12 years and has managed what is widely considered to be the best customer service team in the country, Trinkley says. She also recently won one of the newer categories to be recognized by the ICFA, the Unsung Hero Award, which recognizes outstanding individuals in the customer service departments at outdoor furnishings manufacturing companies.
“Most of the Gensun team has been with the company for many years, and this seasoned Gensun family is what keeps us close to our partners and customers,” Trinkley says. “We are very thankful for these relationships that keep the Gensun brand alive.”
tures the same clean, modern design and a hearth that rotates 360 degrees. The Domofocus’ smaller size boasts a larger hearth opening, 9¼ inches high compared to the Gyrofocus’ 8 inches, for a better view. “The shape and versatility of this contemporary fireplace not only makes it an efficient source of heat but also a showpiece and work of art,” Markham says.
Most recently, European Home introduced Flamerite, a leading brand of electric fireplaces from the UK, at the Builders’ Show in February. “We want to keep pushing for a more realistic flame with electric fireplaces,” Markham says.
Flamerite boasts less glare, realistic logs, remote control to address concerns of app connectivity, and exceptional reliability.
“We put a few models through months of testing inhouse as we continually push for product improvements and fewer callbacks for dealers,” Markham says. “We found the parts used in the fireplaces to be higher quality than competitors.”
While paying attention to and introducing new innovations in fireplace design and technology is paramount, the European Home team is also focused on the evolving consumer trends facing the industry. One issue that continually affects the industry includes the steeper state regulations and smaller living spaces that are becoming the norm. As a result, people are finding solutions to their fireplace needs with vent-free gas and electric models.
“Vent-free fireplaces, such as our H Series, allow for a
cast stainless steel Infinity Burners and RapidSear burners that are designed to help retain juices for superior tasting food. In addition to top-of-the-line materials, luxury features, and a lifetime warranty, the style of the S-Series also stands out. LED lighting is used to backlight knobs, which not only looks stunning, but it also helps with cooking after dark. Precise temperature control can also be achieved because of the grill’s ceramic briquette heat control grids to evenly distribute heat.
“All of these features plus a rotisserie, smoker box, hood, and panel lights for the price point that we offer is hard to beat,” Ginocchi says.
Coyote’s C-Series grills appeal to a large swath of grillers because all of the burners are cast stainless steel Infinity Burners, increasing the total grilling area. The C1C28 model is a smaller grill measuring 28 inches, ideal for those who live in smaller spaces or prefer a portable option on a cart. For those looking for a larger grill, there are two options available: The C2C36 provides
gas fireplace to be installed in places where a vent pipe or flue cannot be created,” Markham says. “When someone wants a gas flame but has limited space or stricter restrictions in their area, our H Series line has become a great solution.”
Markham notes that electric fireplaces have added another level to this. Without the need for an additional gas hookup, but still having a clean and modern look, electrics have become the go-to for apartments, condos, and many businesses. “All you need is a standard electrical outlet and you are ready to install.”
On the dealer side of the industry, due to the stress of the pandemic and the difficulty in finding employees, Markham is seeing many dealers shying away from fireplaces that continuously have technical challenges.
“When the pilot does not light and the fireplace was serviced just a few months ago, that is frustrating for the homeowner who will share their frustrations with the dealer,” Markham says. “We are finding dealers are simplifying their product line, remembering that their expertise is not a commodity and promoting what they have had success with. Most dealers also will not service what they have not sold, and that is a stress reducer as well.”
With over 20 years of experience, the Markhams have learned a lot about the industry, the technology, and how to connect with consumers. As Markham explains, fireplaces can be complex, so European Home strives to offer as much preliminary information as possible to dealers and customers.
“We have a customized interactive online quote system for our dealers, which guides them to the unique
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875 square inches of grilling space, while the C2C42 offers a larger grilling area of 945 square inches.
Another product in high demand is Coyote’s Flat Top Grill, which is available as a built-in or freestanding grill.
parts and accessories for any given model. It eliminates confusion and provides a clear list of prices and part numbers for each desired order that they can give to their customers without the need to set up the parts in their system,” Markham says. “It’s a simple way to qualify the customer and understand their budget.”
And because the European Home team works closely with architects, builders, and designers, it offers dimensional sheets and 3D files of products. As a result, the company has received accolades aplenty for providing this kind of information as it adds ease to projects. “We also like to educate our dealer and architects by offering classes that can be held on-site or remotely,” Markham says.
Looking ahead, Markham recognizes that new innovations and improvements in technology have always driven the fireplace market. As she explains, just a few years ago, it was impossible to have a suspended fireplace that ran on gas and now the industry has the Gyrofocus Gas. And with the use of LED lighting, electric fireplaces now have glowing embers, dancing flames, and smoldering logs.
European Home will soon be expanding the company’s suspended fireplace brand as more gas versions become available as well as a holographic/electric line. The company is also introducing a new line of electric fireplaces that will make consumers wonder, “Is that a real fire?”
“I hope fireplaces continue to move in a green direction,” Markham says. “Fireplaces are a little bit of heaven on a cold night.”
This grill offers a 400-square-inch cooking surface, and two individually controlled heat zones allow people to grill food items at different temperatures.
“Its 30-inch size makes it a perfect choice for both a stand-alone grill or as a complement to another appliance,” Ginocchi says. “It is also versatile enough to do breakfast, lunch, or dinner and has the size to do all of them together depending on what’s on the menu.”
The diverse product offerings of Coyote Outdoor Living demonstrate how it stays on the forefront of industry trends, so it can adapt to the quickly changing outdoor cooking market. “Coyote recognizes that the barbecue industry continues to evolve,” Ginocchi says. “The pellet grill trend is definitely one of those evolutions that Coyote has met head on.”
Coyote’s pellet grill boasts a modern look complete with a digital touch screen for convenience and unparalleled style. The versatile pellet grill is easy to use to grill, smoke, sear, and even cook dessert. The pellet-feeding mechanism
prevents clogging by evenly dropping pellets, helping to maintain precise temperatures for consistent cooking results.
“Our electric powered, front-loaded integrated hopper for our pellet grill provides a diverse cooking experience, allowing consumers to grill, sear, bake, or smoke,” Ginocchi says. “Our smart drop technology is environmentally sound and allows only necessary burn of pellets to achieve a consistent and efficient burn and cooking experience.”
The high quality of Coyote Outdoor Living’s products are rounded out by its desire to put consumers first. It carries many accessories and other products needed to create an entire outdoor kitchen as part of its commitment to customer service.
“We can complement your outdoor design with refrigeration, sinks, storage, access, and grill accessories to allow a customer to truly bring their indoor kitchen outside,” Ginocchi says. “Our passion for servicing our product and providing our consumers with the best experience in both purchase and use definitely sets us apart from the rest.”
times are fair, they’re placing orders.”
Andrew Wright, Castelle’s senior brand manager, notes that the customorder surge is especially driving sales of deep seating groups, where multiple customization options with fabric and finish are available.
“Deep seating options are immensely popular where outdoor spaces mirror the comfort of indoor living,” Wright says. “Our products are proportionally oversized, which translates to additional comfort and an increased presence within the outdoor setting. From the minute our customers sit on our products, the unrivaled comfort and luxurious feel is realized.”
That has given Rehmert reason to be “cautiously optimistic” about 2024.
“The new products introduced at the July show (Casual Market Atlanta) are doing well and they are being well placed,” he says. “We did see an increase in demand in the fourth quarter and we expect this trend to continue. The economy is better than expected, and as interest rates come down, housing will pick up.”
In addition to an array of deep seating and dining groups, the company unveiled several firepits at the July event,
as well as several side tables with customizable tabletops.
“The introduction of new firepits by our brand is driven by our commitment to staying at the forefront of outdoor living trends,” Wright says. “Paired with our unique tabletop options and finishes, our firepits not only elevate outdoor spaces but also provide versatility when it comes to outdoor design.”
He added that the firepits and tables allow Castelle to “focus on eclectic pieces that effortlessly complement various styles” since they’re available in multiple sizes, styles, base designs, tabletops, and heights.
The most customizable element of any Castelle purchase is the finish, and Wright notes that the company has never wavered from its multistep finishing process that delivers the durability needed for year-round outdoor use.
Of late, he adds that brushed finishes have been especially popular, including the recently introduced brushed oak and brushed pecan, as well as new weathered ash and mahogany finishes. “Our brushed finishes offer a refined and textured appeal that enhances the natural beauty of the wood, while our mahogany
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Treasure Garden is known for continually bringing innovative new products to the industry, providing solutions, function, and beautiful design to the outdoor space. For example, first introduced for the 2019 season, the Starlux AKZ Plus Cantilever continues to exceed sales projections. This elegant and multifunctional umbrella set the industry standards for fashion and design in a cantilever style. Featuring a band of solid dimmable LED light strips built into eight ribs, the Starlux creates a classic touch for daytime while setting the mood and providing illumination for the evening.
Designed with two light settings, the full 13-foot octagon-style umbrella comes with infinite front-to-back tilt settings. It can be positioned horizontally at settings for an 18-, 36-, and 54-degree tilt. A foot pedal enables the canopy to rotate 360 degrees. “The 13’ expanse, adjustable modern strip lighting, and all the functions of our very best cantilever make the Starlux AKZ Plus a consistent popular seller,” Chase says.
This category remains an important
and weathered ash finishes provide tones that exude warmth and timeless allure.”
But despite the increasing demand for such finishes, which resemble natural elements, Wright points out that the company’s signature matte and antique finishes “are still very popular.”
The movement toward earth tones is prevalent among fabric selection as well. Wright observes that consumers are increasingly picking fabrics with more muted tones, with softer colors and neutrals leading the way.
“Additionally, performance fabrics with stain-resistant and durable properties continue to be something consumers keep an eye on,” he says. “We offer a
wide range of fabrics that will perfectly complement our finishes, with the end result being products that are beautifully coordinated and make a bold statement wherever placed.”
The current product lineup includes about a dozen groups with traditional styling—still the most popular style choice—and several other groups featuring contemporary and transitional styling. Most groups have sling and cushion seating options, and nearly all have customizable fabrics and finishes.
About a dozen round, rectangular and square firepits are also part of the lineup. Fueled by a hidden propane tank, each firepit is fully customizable.
one for Treasure Garden. Currently, the company offers several cantilever umbrellas in a variety of sizes and shapes, and in a choice of finishes and fabrics. “We continue to see the majority of the cantilever business going to the larger sizes,” Chase says. “However, we see a slight movement toward small 10’ sizes reflecting the trend of downsizing in the housing market and the need to cater to more urban living environments.”
For the 2023 season, Treasure Garden debuted the Luna Pro, the next generation of the popular Luna umbrella light. The Luna Pro is designed for multicolor illumination and sound technology with advanced features and Bluetooth capability. “The Luna Pro was designed for the ultimate in illumination and entertainment, adding convenience and an ambiance-rich experience to the outdoors,” Chase says.
This sophisticated umbrella light is designed to be controlled effortlessly using the downloadable Luna Pro App. In the app, sound and illumination features can be adjusted, preset looping and fading of light
colors can be selected, as well as setting lights to dance with the beat of the music.
Compatible with Android OS and Apple iOS, the Luna Pro also features 160 LED lights and has up to six hours of battery life. Available in two finishes including Bronze and Black, the Luna Pro easily attaches up to a 2” round center pole umbrella as well as Treasure Garden’s umbrella light adapter for cantilever umbrellas with its self-adjusting clamp. “We developed the app to control the Luna Pro features to keep up with our technology-driven society. It’s a must-have for all our customers.”
Mirroring the trend seen throughout the outdoor casual industry, Treasure Garden will continue to offer both modern and sophisticated design elements in all categories. Yet, the company will not lose sight of its traditional customer base. “This is what we do best, which is catering to all different customer bases while continuing to evolve, innovate, and expand our offerings in both residential and hospitality markets,” says
Benjamin Ma, vice president.
Indeed, Treasure Garden offers several price points and a multitude of choices with over 25,000 combinations of various shade solutions and accessories. In addition to umbrellas, Treasure Garden offers bases, lights, protective covers, rugs, and cleaning and maintenance products.
Two vertically integrated factories in Ningo and Qingdao, China, manufacture and produce over 90% of the components used in products from their raw state. This allows Treasure Garden to monitor every stage of the manufacturing process to maintain a consistent level of quality and delivery.
Ma says Treasure Garden will continue its 40-year history as “The World’s Favorite Shade,” and the company looks forward to launching new products and technology that provide quality and value to the marketplace in the coming years. “We will achieve this through product innovation, delivering a quality product at every level of our business, excelling at customer service, and partnering with the best customers in all facets of the casual industry.”
. . . . . . . . .(814) 349-8203 . . . . . . . .www.alsalesinfo.com . . . . . . . . . . . . . . . .49
AndMore – Atlanta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.atlantamarket.com . . . . . . . . . . . . .65
Bernhardt Exteriors . . . . . . . . . . . . . . . . . . .(828) 758-9811 . . . . . . . . .www.bernhardt.com . . . . . . . . . . . . . . . . .2
British Fires . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.britishfires.com . . . . . . . . . . . . . . . . .7
Bull Outdoor Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.bullbbq.com . . . . . . . . . . . . . . . . . .35
Camina & Schmid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.camina-schmid.com . . . . . . . . . . . . .5
Castelle . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(855) 612-9800 . . . . . . . .www.castellefurniture.com . . . . . . . . . . .53
CGProducts . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . . . . .16, 34
Coyote Outdoor Living . . . . . . . . . . . . . . . .(855) 520-1559 . . . . . . . .www.coyoteoutdoor.com . . . . . . . . . . . .15
Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . . .79
DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . . . .30
European Home . . . . . . . . . . . . . . . . . . . . . .(781) 324-8383 . . . . . . . .www.europeanhome.com . . . . . . . . . . .47
F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . . . .25
FiberBuilt Umbrellas . . . . . . . . . . . . . . . . . .(866) 667-8668 . . . . . . . .www.fiberbuiltumbrellas.com . . . . . . . .69
Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . . . . .45
Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . . . . .80
ICFA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.icfanet.org . . . . . . . . . . . . . . . . . . . .67
Kozy Heat . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 253-4904 . . . . . . . .www.kozyheat.com . . . . . . . . . . . . . . . . .59
Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . . .18, 19
NorthCape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.northcape.com . . . . . . . . . . . . . . . .11
The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . . . .38
Outdura . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 688-3872 . . . . . . . .usa.sattler.com . . . . . . . . . . . . . . . . . . . . .63
Phifer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 221-5497 . . . . . . . .www.phifer.com . . . . . . . . . . . . . . . . . . . .41
POLYWOOD . . . . . . . . . . . . . . . . . . . . . . . . .(855) 935-5550 . . . . . . . .www.polywood.com . . . . . . . . . . . . . . . . .9
Ratana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 919-1881 . . . . . . . . .www.ratana.com . . . . . . . . . . . . . . . . . . .39
Regency Fireplace . . . . . . . . . . . . . . . . . . . .(604) 946-5155 . . . . . . . .www.regency-fire.com . . . . . . . . . . .12, 13
RH Peterson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.rhpeterson.com . . . . . . . . . . . . . . .43
Schott Robax . . . . . . . . . . . . . . . . . . . . . . . .(914) 831-2200 . . . . . . . . .www.schott.com . . . . . . . . . . . . . . . . . . . .51
Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 1522 2644162 . . . . .www.spartherm-america.com . . . . . . . . .31
Sunbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.sunbrella.com . . . . . . . . . . . . . . . . .23
Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . . . . .www.telescopecasual.com . . . . . . . . . . .61
Tempotest USA . . . . . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . .www.tempotestusa.com . . . . . . . . . . . . .17
Treasure Garden . . . . . . . . . . . . . . . . . . . . .(626) 814-0168 . . . . . . . . .www.treasuregarden.com . . . . . . . . . . .55
Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . . .3
Windward Design Group . . . . . . . . . . . . . .(941) 213-5869 . . . . . . . . .www.windwarddesigngroup.com . . . .27
Wittus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.wittus.com . . . . . . . . . . . . . . . . . . . .42
As an industry leader in innovation, SimpliFire brings the ambiance of electric to the outdoors. The Forum outdoor electric fireplace features a unique design that eliminates the need for overhang protection and is UV-tested to withstand long sun exposure. You can feel confident about the Forum in any climate, as it’s specifically designed to take on the elements. Free up outdoor space of propane tanks, gas lines or wood piles and enjoy the flexibility and ambiance of placing this heat-free fire feature anywhere. Available in 43" and 55" widths.