showroom showcase
Kevin Pierini
Reaping theRewards S
ummerset Superstore recently discovered its deep strength and resolve— accidentally. The popular specialty patio retailer based in Costa Mesa, California, opened a new location in 2020 at the height of the pandemic and it has managed to not only make it through, but the store is flourishing. General Manager Kevin Pierini explains: “We had a plan, and nothing was going to stop us. Retailers have to be risk-takers if they are going to make it through the ups and downs of the economy, and this time it paid off for us.” For the past seven years, Summerset Superstore has steadily built its reputation in affluent Orange County as the one-stop-shop for everything patio from outdoor kitchens to spas, patio furniture, umbrellas, and heaters. “We have it all, which is something that our market was missing at the time we opened,” Pierini says.
40 PATIOANDHEARTHPRODUCTSREPORT.COM
Opening a second store during the pandemic was a risk worth taking for California retailer. BY SHARON SANDERS PHOTOGRAPHY BY LILY FASSNACHT
Summerset Superstore boasts the largest outdoor living showroom in Orange County, California. Pictured: its newest location in Anaheim.
