insight • CGProducts
ARG interior lights
ARG Pro Side Burner
Fulfilling
RCS outdoor kitchen
Dreams
Built on decades of experience since
1949 and hard work by generations of the Cunningham family, CGProducts has established itself as a supplier of high-quality gas grills and anything else needed to fully outfit an outdoor kitchen. Jeff Cunningham, owner of CGProducts, says, “We’re a multi-channel business with a long, rich history.” In addition to the company’s complete outdoor ki tchen line—Renaissance Cooking Systems—that was established in 2001, CGProducts has a diverse set of business outlets with two retail stores, a wholesale distribution operation of a variety of brands across four states, an order fulfillment system serving online retailers nationally, and production
and sales of rustic goods with Haggard’s Rustic Goods, which was acquired in 2015. “Our business is multifac eted,” Cunningham says. “With our eye on the future, our company is so diverse in terms of our channels. We have two local retail stores, we have outside sales, we have wholesale distribution, we have online channels, and we have manufacturing with RCS, so I’m the third generation of this company, and this is not going to fail. Not on my watch. Besides having my wife, Robben, helping me today, the fourt h generation is already on board.” CGProducts has grown its distribution sales from humble beginnings with its first 40 Falcon
RCS kitchens appeal to customers who want American-made grills
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Multiple generations have made CGProducts a leader in both grill manufacturing and multi-channel sales distribution. BY CHERISE FORNO
grills and 100 Peterson Real Fire gas logs that it sold, to now having their salesforce covering Louisiana, Texas, Oklahoma, and Arkansas and a staff of about 35. With the creation of Renaissance Cooking Systems that are sold throughout the country, CGProducts became a force to be reckoned with in the manufacturing component of the industry. “It’s a product we developed,” Cunningham says. “It’s a brand we are building nationally. It’s America’s best value in outdoor cooking products.” Cunningham explains how the company decided to focus on manufacturing in America. Not only did they want to diversify their offerings, but they noticed a high demand for American-made products. “The reason we went to manufacturing in the U.S. is because of a real American Renaissance,” he says. “So many people are buying and wanting to purchase products that are made in the U.S., so that’s what spurred us on to develop this new product line.” Cunningham notes that they wanted to have control over the brand and not rely on one manufacturer or manufacturing location, so this year they expanded Renaissance Cooking Systems with a new grill to add to their already popular Premier, Cutlass, and Cutlass Pro models. “In January, we
