Patio & Hearth Product Reports May/June 2022

MAY/JUNE 2022 | www.patioandhearthproductsreport.com

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SUMMER CLASSICS

Luring Luxury Shoppers

MEMPHIS WOOD FIRE GRILLS

VALOR FIREPLACES

LLOYD FLANDERS

Page 36

Serving Five Generations of Customers

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CONTENTS May/June 2022

78 52 Corporate Profile – Generational Excellence

By Laurie Rudd Telescope Casual’s well-respected Vanderminden family has been creating groundbreaking outdoor furniture designs for over 100 years.

66 FEATURES

56 Insight – Electrifying Flames

By Cherise Forno British Fires’ innovative electric fireplaces, stoves, and accessories receive a warm reception from hearth specialty retailers.

8 Guest Editorial – Band Together

By Steve Elton The chair of the International Casual Furnishings Association shares his insights on the latest industry developments.

32 Outdoor Grilling – Serve it Up

By Maura Keller The Outdoor Chef’s new location provides a larger showroom space and a spacious patio for grilling demos and classes.

58 Insight – Yearn to Burn

By Larry Thomas Demand has been strong for Kozy Heat fireplace lineup, particularly contemporary landscape models.

18 Spotlight – Strain on the Chain

By Greg Thompson Global supply issues have not prevented firstclass outdoor furniture companies from expediting orders in a timely fashion.

36 Showroom Showcase – Luxe Retail

By Sharon Sanders Only 3 years old, a Georgia outdoor living boutique attracts affluent customers who own second homes and mountain getaways.

60 Last Word – Enduring Beauty

By Kimberly Rodgers Creating durable outdoor fabrics with a strong Italian stylistic identity is the corporate mission of the Parà Industrial Group.

28 Hearth Retailer – Working With HEARTH

By Kimberly Rodgers The motto of this third-generation retailer says it all: Honesty, Ethics, Attitude, Respect, Trustworthiness, and Helpfulness.

40 As I See It – Smoked & Sauced

By Sharon Sanders An RH Peterson executive explains how the company’s Fire Magic line has become a favorite of specialty retailers and their customers.

DEPARTMENTS

44 My Turn – Feasting on a Niche

By Larry Thomas As outdoor furniture sales for restaurants continues to grow, EMU Americas has found a profitable nook in the marketplace.

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48 Product Innovation – Simply Visionary

By Maura Keller Woodbridge Fireplace continues to follow its roots of developing hearth products that feature innovative designs and technology.

6 Sustainability – Editor’s Message 10 Industry News 62 What’s New: 6 Hot Products to Sell Now 64 Product Profiles

ON THE COVER | Summer Classics (888) 868-4267 or www.summerclassics.com 4

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82 102 Product Profiles Directory 102 Ad Index

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EDITOR’S MESSAGE

SUSTAINABILITY My 34-year-old daughter and I recently went shopping to buy outdoor furniture for her apartment balcony in Pasadena, California. Since she lives alone and pays an astronomically high rent, I figured she would want to go to IKEA, Home Depot, or Walmart for the low prices. When I mentioned those possibilities, she sneered, stating she doesn’t buy “fast furniture,” a term used for home furnishings made quickly and cheaply. It’s essentially the furniture version of the term “fast fashion” like inexpensive clothing brands H&M and Zara.

As the managing editor of Patio & Hearth Products Report for 16+ years, I would like to think that my professional work rubbed off on my daughter, since she chose to shop at local, independent patio stores that sell high-quality merchandise. But truthfully, the real reason is that like so many millennial and Gen Z shoppers, she is passionate about saving our planet. And that means, despite having limited cash flow, she’s willing to spend more money for products and services with a low carbon footprint and sourced responsibly.

She’s not alone. According to a recent study, Gen Z Shoppers Demand Sustainable Retail, the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are most willing to spend 10% or more on sustainable products. The report also found that Generation Z along with Millennials are the most likely to make purchase decisions based on values and principles (personal, social, and environmental).

Our annual Spotlight column on casual furniture (p. 18 of this issue) reveals that manufacturers are extremely focused on sustainability issues. Steve Pilgrim, senior vice president, residential division at Bernhardt Exteriors, says sustainability is a critically important factor for all consumers, not just the younger set. Megan Pierson, senior vice president of business development at POLYWOOD, stresses that consumers’ interest in green practices has surged in the last 10 years.

Impressively, most companies in our industry are committed to sustainability and the protection of our environment. Their manufacturing processes employ energy-neutral technologies, recycled raw materials, renewable fuels, GREENGUARD certification for low chemical emissions, precision specifications for cartons and foam, and FSC-Certification for small-footprint wood harvesting.

It’s impossible to ignore consumers’ concerns about sustainability. In March, the Concordia Research Station in Antarctica reported a temperABOVE: POLYWOOD Latitude Dining

ature 70 degrees above normal! Aspen currently has a month less of skiing than it did in the 1960s, with snow levels across Colorado having receded by 20% to 60%. And of course, we all know that wildfires, droughts, storms, and flooding are wreaking havoc throughout the world.

The good news is that unlike cheaply made patio furniture and grills that end up in landfills after a few years, the products in our industry are designed to last for years and in some cases generations. Case in point: my KingsleyBate solid teak dining set I bought in 2004. It’s still in the exact same spot in my backyard in Huntington Beach, California, where it was originally placed. After 18 years’ exposure to powerful UV rays, the high-quality wood has developed the classic silver patina frequently featured in highend, glossy magazines like Coastal Living and Architectural Digest. I love it and wouldn’t think to replace it.

Recognizing that sustainability is a major factor for consumers, most casual furniture manufacturers include information about green manufacturing processes on their websites. For example, Telescope Casual (Granville, New York) has an entire section on its website called “Green Efforts.” Jensen Outdoor (Sandston, Virginia) offers “Our Sustainability Promise.” O.W. Lee (Comfort, Texas) promotes its O.W. Lee Green program.

Not to be outdone, mass retailers are also developing and promoting their eco-conscious practices.

For example, national furniture retailer Room & Board hired its first corporate director of sustainability this spring. According to the announcement, this individual will be responsible for implementing “environmentally-sound strategies that further advance Room & Board’s mission of delivering builtto-last furniture through sustainable practices that prioritize American craftsmanship.”

Even IKEA, long known as a fast furniture supplier, has jumped on the bandwagon by launching its Buy Back & Resell program, which is designed to promote sustainable living. Customers who bring back “gently used” items will get store credit up to 50% of the original price.

In the years ahead, greater efforts will be focused on sustainable products and services, since consumers want to do business with brands that align with their growing environmental values. Companies and retailers interested in thriving in today’s world cannot treat sustainability as an afterthought. They must implement and communicate their plan for earth-friendly business practices sooner than later.

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Carol Daus

MUST READS ∂

A risky decision leads to a sound strategy— a store expansion in Texas that features a covered outdoor area for testing grills and holding cooking classes.

Serve it Up, p. 32

∑ A patio store in Georgia relies heavily on a digital room-sketcher program that allows customers to visualize their outdoor rooms prior to making purchases.

Luxe Retail, p. 36

∏ The design elements and cooking capabilities of RH Peterson’s new pizza oven are turning heads—it can be used to bake, broil, and grill artisan-style pizzas.

Smoked & Sauced, p. 40

π Parà has unveiled a fabric protector that makes high-quality fabrics last for an even longer amount of time, minimizing landfill waste.

Enduring Beauty, p. 60

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GUEST EDITORIAL

BY STEVE ELTON PUBLISHER Tony Ramos

BANDTOGETHER

LOOKING BACK ON A

40-year career in the outdoor furnishings industry, I regard my responsibility as the 2022 Chair of the International Casual Furnishings Association as an opportunity to bring increased awareness of this meaningful organization. And as the industry hosts its final trade show in Chicago in July, there’s no better time to band more tightly together than now.

If you were to ask me why anyone involved in the outdoor furniture world should belong to ICFA, I would tell you that the opportunity for collaboration is unsurpassed. The ease with which members can interact with other businesses facing similar situations and dealing with the same challenges allows people to come together and help each other.

Throughout my career, being engaged in ICFA activities has enabled me to develop close relationships with other manufacturers and retailers across the board.

And whether you’ve been in the industry for just a few years or as many as 40 like me, you’ve seen the extraordinary growth of the outdoor category giving rise to the outdoor room and the expansion of product design with mixed media. The outdoor sector has grown into a key component of the overall furniture category. It’s not uncommon for today’s home to extend into an outdoor space and for outdoor pieces to be used inside.

With that upsurge of interest in our category comes the need for everyone to be the best at what they do. I believe that ICFA’s educational pursuits are a fundamental cornerstone of expanding the outdoor furniture industry, designed to support and advance retailers, manu-

facturers, sales representatives, designers, and suppliers alike.

We’ve built a reputation for staging a top-notch Educational Conference that’s moved around the country for the past five years and offers some of the best learning experiences and networking through its wide-ranging agenda. It’s gratifying to have a forum where you are able to talk with colleagues in a nonmarket setting to share thoughts about business challenges and successes as well as brainstorm new solutions.

Another popular learning event is the ICFA Retail Seminar and Think Tank, scheduled on Monday before the official opening of the Casual Market. This year’s focus is on employee recruiting and retention, deemed as one of the most daunting tasks facing store owners today. The popular Think Tank discussion sets the stage for participants to identify their personal business dilemmas and gain solutions through networking with like-minded contemporaries.

One of the most significant advances that ICFA has empowered over the last year is a stellar online training program for retail sales associates. We’ve partnered with Bob Phibbs of SalesRX—aka the Retail Doctor—to give these highly valuable workers the tools they need to better interact with customers and build sales.

Not only has ICFA teamed with the most prolific trainer, but they have bankrolled the program to cover 85% of the cost: Dealers pay just $50 per employee!

Sure, we all have Zoom fatigue, but ICFA has committed to a monthly learning webinar that is archived on the ICFA website for on-demand viewing. The most recent additions to the series are presenters on visual merchandising tips for tired floors and insights on our new health insurance offering.

This health insurance programjoins a roster of initiatives offering exclusive benefits for ICFA members that are designed to boost business productivity and profitability. Retailers and manufacturers are enjoying lower rates for processing credit card transactions, and dealers now have a strong in-store financing option to offer to consumers. Another advantage of being part of a trade association is the ability to anonymously share a variety of

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operational statistics through a third party that can calculate an industry performance benchmark.

I’m also very proud of the work that ICFA has done over the past few years to support the City of Hope. This amazing research and teaching medical facility is on the cutting edge of cancer and diabetes treatments to develop protocols that are being employed by doctors across the world. Again this year, we’ll be sporting pastel attire for Pink Out Chicago on Tuesday, July 19, along with donating proceeds from the tickets for the Retail Seminar and Awards Gala.

My career in outdoor furnishings parallels the partnership that ICFA has enjoyed with the Merchandise Mart in Chicago for more than 60 years. As an extension of the Design Center at theMART, the permanent showrooms on 15 and 16 along with the temporary exhibitors on the 7th floor have thrived in a world that now has a significantly higher regard for the outdoors and the furnishings that enhance enjoyment of that space.

This year’s Casual Market Chicago will mark the end of a lifelong era and many memorable years of a close relationship with theMART. It was unquestionably with an extremely heavy heart that the ICFA Board of Directors voted to move the center of the industry from the Windy City to AmericasMart in Atlanta in 2023.

We salute the management and staff of theMART that has supported ICFA to foster the success of our member companies. We are also eternally grateful for the generous hospitality they have provided in hosting the ICFA Awards Gala every year. For all of us, doing business at theMART in Chicago has been the setting for growing up in the outdoor furniture industry and establishing friendships that will stand the test of time.

Considering the events of the world today and supply chain struggles, I think the industry overall is in a really good place. After all, we’ve come a long way from your grandmother’s picnic table and outdoor grill!

tramos@peninsula-media.com

MANAGING EDITOR Carol Daus caroldaus@gmail.com

ART DIRECTOR Cassandra Estes cassestes1968@gmail.com

COPY EDITOR John Nalley

CONTRIBUTORS Cherise Forno Maura Keller Kimberly Rodgers Laurie Rudd Sharon Sanders Larry Thomas Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto CEO & PRESIDENT Tony Ramos

CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com Tony Ramos Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com Subscription Inquiries: Patio & Hearth Products Report PO Box 2190 Skokie, IL 60076-7890 Subscribe online:

Steve Elton is the chairman of the International Casual Furnishings Association and chief brand curator at Brown Jordan.

www.patioandhearthproductsreport.com Email: patioandhearth@omeda.com Phone: (847) 763-9261

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INDUSTRY NEWS Plank & Hide Co. Acquires Outdoor Furniture Supplier

Home recreational and entertainment furnishings manufacturer Plank & Hide has acquired the outdoor furniture industry supplier previously known as 300 South Main. 300 South Main will immediately roll into the Plank & Hide organization and be rebranded as P&H Elements.

P&H Elements’ focus is to create value through fashionable Zoey dining collection and trend-setting styles offered at competitive volume pricing. “300 South Main really provided Plank & Hide with the opportunity to diversify our product line,” says Erik Mueller, founder and CEO, Plank & Hide Co. “We’ve been historically focused on the middle- to upper-end price point, and 300 South Main really allows us to have a little more strategic price point—an even greater value price point that we can offer to existing customers and an entirely new customer base… We are very excited about this opportunity.”

During the High Point Market, Plank & Hide displayed all indoor home recreational furnishings and outdoor lifestyle products at their newest showroom, 300 South Main Street, High Point, N.C.,

Jovi 3-piece set

across the street from the IHFC main building. The company also has permanent showrooms in Chicago at the Merchandise Mart, showing July 18-22, 2022; Atlanta at America’s Mart, grand opening January 2023; and corporate offices, showrooms, and a warehouse in Cincinnati.

“The response right off the bat has been tremendous,” Mueller says. “Customers are excited to have additional Plank & Hide product, that has our look, fit, and finish—is immediately available for order and priced right to compete with value brands—and best of all, allows our dealers to realize full margin.

Plank & Hide and the Elements offerings provide something for retail buyers of all types, whether it be

outdoor fire pits or furniture.”

Launched in 2014, Plank & Hide is relatively new to the highly competitive outdoor furniture in dustry; however, credit much of Plank & Hide’s early successes to Mueller’s understanding of the retailer mindset. He’s walked in their shoes as the owner of Watson’s, a large multistore specialty retail operation based in Cincinnati.

“Retail is the business I grew up in since I was young, with committed service of over 30 years,” he says.

“Back when I started Plank & Hide, it was really just out of a passion, and also out of a desire I felt for retailers to have access to new and innovative products that could really make a big impact on retailers’ floors.”

Optimism High at Recently Completed HPBExpo

The Hearth, Patio & Barbecue Expo reunited for an in-person event last month at the Georgia World Congress Center in Atlanta. According to Kelly VanDermark, CEM, vice president, Exhibitions & Events, Hearth, Patio & Barbecue Association, the community was clearly ready to come back.

“There’s a special comradery in our industry and at the event,” VanDermark says. “People are able to see their best customers all in one place. The addition of our new ancillary marketplace, HPB Recreation Square, made a splash this year. The addition of these new billiard, gaming, and entertainment products brought new attendees and exhibitors to the floor and com-

Safety Institute of America (CSIA) also joined the education program this year, adding chimney sessions alongside HPBExpo’s signature National Fireplace Institute certifications and CEUs. All of it helped to bring additional foot traffic to the expo floor and education sessions.

Based on feedback from most attendees, the consensus affirmed the importance of reconnecting with the industry at the in-person event.

“Nearly all of those who were interviewed were eager to move past the virtual experiences and finally connect in person with professionals in the industry,” VanDermark says. “Exhibitors shared the same level of excitement to get back to business face-to-face as the attendees.

New and veteran exhibitors agreed that their experience was positive and were meeting their overall objectives and the importance of

plemented the offerings for our regular hearth, patio, and barbecue participants. It added something new to the show.”

All things considered, attendance looked good this year, with HPBExpo almost back to pre-pandemic numbers. VanDermark acknowledged that some people were still feeling a bit nervous “so we did our best to provide research-backed data from Epistemix, a leading epidemiology modeling firm to prove that attending HPBExpo was safe. Many of our attendees confirmed that it helped reassure them.”

Besides the annual Keynote Address, with Bridget Brennan, the leading authority on the world’s most powerful consumers (women), HPBExpo 2022 featured groundbreaking research revealed this year at the Napoleon Panel about the connect ion between fireplaces and stress reduction. The Chimney

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reuniting. Overall feedback about foot traffic was pos itive and exhibitors expressed how happy they were to see customers in one place and get the chance to reunite with the industry.”

“I’m in the industry and I like to make sure I’m staying on top of the trends,” says Chris Cox, president, Chimney Solutions, Indianapolis.

“If it wasn’t for the HPBExpo, it’d be hard to get all this in one spot.

I’d say go 100% to anyone considering attending HPBExpo. It’s worth every penny.”

Using 2022 as a springboard, VanDermark is confident that even more attendees will be ready to get back to business next year.

“The success of HPB Recreation Square has more exhibitors securing booths in the ancillary marketplace,” she says. “This year, it was time to reunite, but next year, we’re taking it to the next level.”

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INDUSTRY NEWS

A Century Of Excellence At Twitchell Twitchell Technical Products recently celebrated 100 years in the business of building innovative products, brand excellence, and custom solutions for the outdoor furniture market, interior and exterior screening, specialty fabrics, and coated products.

Founded in 1922 by Earl Wagner Twitchell in Unionville, Connecticut, the company moved to Philadelphia in 1930. A quarter century later, Twitchell Corp moved again to Dothan, Alabama, and eventually transitioned to manufacturing its current product lines, beginning in 1968 with PVC coated polyester branded Textilene—another first for the industry. Twitchell has maintained the same 33-acre manufacturing site since 1956 with all yarns, fabrics, and textiles made in Alabama.

Twitchell reinvented itself as new markets emerged,

always aiming for better performance, design, and environmental responsibility. For example, the expansion in the interior and specialty markets led to the development of Earthtex in 2006, a 100% recyclable PVC-free fabric.

Earthtex’s composition is a thermoplastic elastomer (a polymer/filler blend known as TPE), so its product manufacturing, trimmings, and waste can be recycled into new products since there is no crosscontamination. Earthtex represents a continued company commitment to materials perpetually circulated in closed loops, maximizing material value without damaging ecosystems.

Twitchell’s water policy and procedures specifically use a closed-loop cooling system that constantly recycles water supply instead of using an open-loop system

that requires additional water use. With designers and architects increasingly specifying sustainable products, Earthtex’s market segment will only continue to grow.

Twitchell’s Textilene is a prime example of allweather fabric. It is UV stable, flame-resistant, easy-toclean, and extruded with antimicrobial agents.

“Textilene’s superb power is backed by a 15-year limited warranty for fixed and operable vertical shading applications and three-year limited warranty for all other end uses,” says Robert Appling, marketing manager. “Textilene contains a non-phthalate plasticizer and is composed of REACH-compliant materials and meets NFPA and CSFM standards.”

Twitchell currently has more than 360 stocked fabrics available on-demand. The Twitchell color library boasts more than 1,200 custom pigments.

“Today, there are many ever-changing trends and styles,” Appling says. “Consumers seem to be looking for more depth and texture in fabric and patterns. The demand for bright, poolside colors and contemporary textured neutrals will never go away. Neutrals are transitioning from grays back to beiges, creating a need for beige-ish or pastel-ish colors. Fabric can be one of the most impactful and versatile design elements.”

So far, typical supply chain issues have not affected Twitchell due to its locally sourced raw materials.

Color compound mixing, yarn extrusion, and weaving are all done in-house. “We maintain long-term and successful partnerships with our vendors to ensure a constant supply. Twitchell stays fully stocked and ready to ship.”

Appling plans to continue Twitchell’s policy of introducing products based on market feedback. It’s a policy that has served the company for a century now with better performance, design, and environmental responsibility. “We’ve seen an enormous demand for more shade sales and canopies with more focus on outdoor environments,” he says. “We’ve invested in new equipment to meet the needs of our interior and specialty markets, including wide-width weaving, beaming, and extrusion machinery.”

Big Green Egg Expands its Marketing Team The Big Green Egg Company has announced additions and expanded staff positions to its marketing team as it looks ahead to 2022 and plans for the continued growth of Big Green Egg as a purpose-driven company.

Jon Bogle has joined the company as senior marketing manager. Jon will manage the company’s marketing and creative services teams. He will be responsible for providing strategic oversight and

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The BARBADOS COLLECTION A combination of upscale design and lush comfort.

CASTELLEFURNITURE.COM

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INDUSTRY NEWS management of Big Green Egg’s marketing and communications efforts, including consumer promotions, digital advertising, social media marketing, public relations, and EGGsperiential events across multiple platforms.

Nancy George has joined the company as creative director. Nancy has managed the company’s publishing division, including the LifeStyle Magazine and online publications for over 12 years, and will now provide strategic analysis and guidance on the brand’s visual representation.

Jodi Burson, formerly director of brand enhancement, has moved into a new role as director of purpose-driven outreach. According to Managing Director/CEO Ardy Arani, “At the beginning of this year, Big Green Egg founder Ed Fisher and I announced that going forward the Big Green Egg will operate as a ‘purpose-driven’ company, using company profits to fund and support the objectives and efforts of charitable initiatives focused on children in-need around the world. Jodi is strongly supportive of this initiative and, having a 19year history with the company and its dis-

Sattler Outdura Gives Staff Updates Sattler Outdura, a division of The Sattler Group, Austria, has promoted Klaudia Sanders to CFO and Steve Weiss to director of sales awning and marine. Both positions report to CEO Ulrich Tombuelt.

“Klaudia and Steve have been important members of our team,” Tombuelt says. “Their stellar work along with agile Melissa Miller and progressive leadership has added to the significant growth and change in Sattler Outdura. Our company and our customers will greatly benefit by having Klaudia Sanders them in these new roles.”

Sanders will manage investments and financial strategy as well as directing the HR department in branding Sattler Outdura as a high-value employer that Nat Powell develops talent in an all-inclusive workforce. Weiss is tasked with bringing the awning and marine division to new heights of success in the hospitality, con- Steve Weiss tract, architectural, and boating industries. He will oversee four regional sales managers and inside sales professionals.

Sattler Outdura has also made three new hires. Melissa Miller assumes the role of customer service manager. Miller has Michael Tollison spent 23 years in furniture manufacturing with more than 17 years working as customer service and claims manager for Fairfield Chair Company.

Appointed to director of operations is Nat Powell. “He will also work closely with the fabric designers, sales and customer service to forecast and schedule the weaving of customer’s special orders,” Tombuelt says.

Michael Tollison is the new inside sales specialist. “Mike’s sales and operations experience in the manufacturing industry over the past 12 years will prove to be very beneficial,” Weiss says.

tributors, she is perfectly positioned to take on the role as the liaison between the charitable foundation and our distributor network, and to help us bring our objectives forward as successfully as possible.”

“As a purpose-driven company,” Arani continues, “our focus shifts from just making money to how we use that money. As we look toward the future, we intend that profits from Big Green Eggs sold around the world will support our commitment to helping children in need in the more than 50 countries where our products are sold. In every part of the world, there are children who are living in sobering and terrible situations, and with the resources we have at hand, we will strive to make a positive impact. This is the new future of the Big Green Egg—same company, sam e great products, same everything— except that now we are working for the benefit of others.”

As part of this effort, the Big Green Egg and Ed Fisher Foundation have donated funds in support of the Save The Children Charity Ukraine Crisis Relief Fund.

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SPOTLIGHT Strain onthe

CHAIN

Supply chain and inventory issues have drastically impacted the furniture industry, but these savvy companies have adapted successfully.

BY GREG THOMPSON

SUPPLY CHAIN PROBLEMS CONTINUE

to dominate the world of retail, and outdoor furniture manufacturers have felt the strain. Factor increased demand into the equation, and it amounts to what Tom Murray, president and co-owner of NorthCape, calls a challenging environment. According to Murray, taking more control of the production process and relying less on imports of finished goods has so far worked well for NorthCape.

Gray Dobbins, director of sales at Gensun, agrees with Murray, acknowledging that supply chain issues, supplier price increases, and record demand have all been challenges. “Our commitment

LEFT: Sorrento End/Table Seat from Jensen Outdoor TOP RIGHT: Apricity by Agio—Addison 5-Piece Fire Pit Chat Group MIDDLE RIGHT: Monterra Collection from O.W. Lee BOTTOM RIGHT: The Southport sofa, lounge chair, ottoman, and end table from Lloyd Flanders

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TOP LEFT: Canaveral Chaise by Woodard Furniture MIDDLE LEFT: Aria Dining and Chaise Lounge from Gensun BOTTOM LEFT: Castelle Barbados Collection TOP RIGHT: Modern Adirondack chairs from POLYWOOD MIDDLE RIGHT: Designed to complement the Colorway Collections—the Modular Outdoor 10-foot Umbrella by RST Brands BOTTOM RIGHT: Mixed Media by NorthCape

to a more focused stocking program in both hard goods and soft goods has paid dividends in Gensun’s ability to ship to our dealers,” he says.

Many customers who seek outdoor furniture have adjusted their timeline expectations in line with today’s realities. Others have made buying decisions based on sustainability practices of manufacturers.

“Interest in sustainability has surged in the last 10 years, especially with millennials,” says Megan Pierson, senior vice president of business development at POLYWOOD. “POLYWOOD has been championing sustainability since day one, and our customers love that our furniture is made in the USA, reducing the carbon footprint, and is designed to last for generations.”

Last but certainly not least, customers care about style. Bryan Echols, senior vice president of sales and marketing at Lloyd Flanders Inc., has observed that outdoor aesthetics continue to follow the path of indoor furnishings, particularly with their drive toward minimalistic, modern looks. “We have also seen a trend to even more colors in the frame options as we emerge out of the pandemic,” he says. “And we believe this trend will only accelerate.”

The 11 manufacturers in this issue’s spotlight follow the trends and even try to set a few. Check out 19

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the styles and collections offered in these pages to get great ideas for what should be an excellent year in the world of outdoor furniture.

O.W. LEE CO. O.W. Lee Co. (Comfort, Texas) is a juggernaut in the outdoor furniture industry, collecting accolades and maintaining momentum in a highly competitive industry. However, they are not immune to the supply chain issues and labor woes that have affected so many.

“We moved our factory in 2021 and our ramp-up has been a lot slower than expected due in part to labor shortages,” says Leisa McCollister, vice president of marketing. “Supply chain issues have contributed to stops and starts in our growth. It’s been pretty painful, and we are still fighting this uphill battle. We will continue to do everything in our power to get product out the door as fast as possible while

SPOTLIGHT

TOP LEFT: Maldives by Bernhardt Exteriors TOP RIGHT: The Castelle Saxton Collection MIDDLE RIGHT: Apricity by Agio—Avalon 5Piece Dining Collection BOTTOM RIGHT: The Sorrento Teak Sectional Collection from Jensen Outdoor

maintaining our level of quality.”

O.W. Lee’s familiar quality can be seen in new offerings such as Cibolo, while the reliable Monterra has continued to do well. “Cibolo is a unique design that has a modern Americana feel, and it is a little playful and quirky,” McCollister says. “Monterra is probably the most comfortable outdoor chair you can buy.”

While so much at O.W. Lee has changed in the last two years, demand has remained strong.Because of that demand, McCollister believes consumers are generally “less picky and sometimes will settle for what is in stock because the alternative is waiting months.”

When pondering new items and styles, the team at O.W. Lee takes its cues from dealers, and a few key additions are indeed planned for this year.

Not quite ready to reveal those additions, McCollister does offer a few hints. “Blues and grays are still hot, but brown is definitely coming back,” she says. “I am also loving all the updated, fresher shades of red and orange that are trending now.”

BERNHARDT FURNITURE COMPANY The Maldives Swivel Chair and the Catalonia Seating Group from Bernhardt Furniture Company (Lenoir, N.C.) continue to do well, with Steve Pilgrim, senior vice president, residential division, attributing much of the success to a design ethos

that goes throughout Bernhardt.

“These looks offer an elevated design that can look good indoors or outdoors,” Pilgrim says. “The materials and fabrics are in a lighter, warmer color palette that feels fresh and ontrend versus the grays and browns that have dominated the market.”

Pilgrim’s additional key design elements include organic shapes and textures; integration of mixed materials; simple, elegant styling; luxurious seating and comfort with Bernhardt’s Plush cushion for outdoors; affordable price points; and elevated designs for indoor or outdoor use.

With increased business brought on

by these elements, speed of delivery has also become a crucial selling feature.

“We are offering more in-stock options vs. special order,” Pilgrim says. “We offer quick-ship options on our bestselling frame/fabric combinations. All our products are available from our domestic warehouse for purchase in small quantities. We also offer 75 special order fabrics that are all inventoried domestically for quick turnaround.”

Pilgrim believes the issue of sustainability has now come full circle, calling it an important factor for all

consumers. “Our products are FSC certified,” he says. “Our natural products are sustainably sourced—plantation-grown teak, for example, or from previously downed logs. We are not using any topical treatments on any of our fabrics.”

GENSUN Devoted customers are continuing to seek out Gensun (Rancho Cucamonga, California) for its classic styles as well as its newer transitional offerings. Deep seating and dining collections have also 20

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seen excellent growth.

Gray Dobbins, director of sales, reveals that Gensun’s strategy to boost fabric offerings and availability have allowed the company to quickly ship cushions in certain fabrics to customers. “This strategy allows cushions and slings made in our California facility much quicker than average turnaround times for the benefit of our dealers,” Dobbins says.

New collections for this season include Jayne, an updated transitional look in the Chaise lounge category that

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SPOTLIGHT

thing that we’ve been advocating for some time,” he says. “More retailers are seeing customers purchasing into the fall season, expanding the sales window for outdoor furniture.

We are taking necessary initiatives to ensure we can support and meet these demands. These efforts allow for our retailer partners toget the product they need to meet the demands durincorporates simulated Teak (GenTeak), but without the maintenance of natural teak. Aria is another fashionable and affordable sling collection with a transitional feel. According to Dobbins, the collection features a midback height for extra comfort and a wrapped side rail sling for a soft edge and unique profile.

While everything takes a little longer these days, dealers are appreciating Gensun’s consistency. “Consumers are aware of product delays and in most cases understanding of the supply chain challenges,” Dobbins says. “Having said that, consumers are much more willing to purchase from a dealer’s stock.

Dealers who have planned and purchased more stock are winning as lead times have increased.”

Gensun offers programs for dealers to stock merchandise from its facility in California and directly from its factory in China. “We offer programs for

TOP LEFT: Jayne Daybed from Gensun TOP RIGHT: The Latitude Collection from POLYWOOD BOTTOM: The Solstice loveseat, lounge chair, ottoman, and end table from Lloyd Flanders

any size business,” Dobbins adds. “We made a conscious effort last year to reduce the breadth of product and increase the depth of product we stock in California to be able to service our partners quickly. This strategy has paid off with our dealer partners.

Stocking programs paid off in both frames and fabrics.”

ing all seasons.”

Trade shows have followed the lead and moved to a more workable time frame. The upcoming consolidated show in Chicago is an example that Peppler applauds: “The September show, which was once the staple of our industry’s existence, is no longer the case. Very few manufacturers have the ability to accept orders that late in the year. The move to Atlanta and the introduction of the January show is most definitely a positive for the industry.”

AGIO USA Doug Peppler, president of Agio USA (Virginia Beach, Virginia) has seen supply chain issues firsthand, calling them a real concern, particularly when coupled with shipping backlogs, and rising international and domestic shipping costs.

“We’re taking a proactive approach on the supply chain issues in our industry,” Peppler says. “We’ve been able to leverage our buying potential and have been able to source our own high performance fabric options, providing us greater assurance throughout our manufacturing process that lead times shouldn’t be an issue for our dealers.”

Peppler maintains that many dealers are understanding that they arenot necessarily tied in to a designated buying season. “I think our industry has finally realized that outdoor has really become a year-round business, some-

POLYWOOD Three decades of design and engineering experience have gone into POLYWOOD’s (Syracuse, Indiana) Latitude Collection, the first collection under the company’s PW Designer Series. Fashioned with POLYWOOD lumber, the Latitude Collection is curated around a customizable sectional, with dining and chaise lounges to complement. “From the striking aesthetic and hidden hardware to the soft closures on the chaises, every detail is designed with precision,” says Megan Pierson, senior vice president of business development.

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preferences shift as consumers spend more time at home enjoying their outdoor spaces. “Dining and seating continue to be strong categories for us,” Pierson says. “Alfresco dining with the family and relaxing on the front porch replaced dining out and traveling during the pandemic, and those categories aren’t slowing down. In 2021, our energy was heavily focused on delivering our current product offerings. We are excited to be launching several new collections in 2022.”

Those collections will benefit from POLYWOOD’s Quick Ship program. Pierson explains: “POLYWOOD offers over 20,000 made-toorder SKUs. Prior to 2020, all items were shipped and delivered in less than 10 days. Demand over the last two years has been tremendous and has helped us to reshape our business by offering a curated assortment of SKUs in our Quick Ship program that delivers in three weeks. Today, we continue to offer over 20,000 SKUs made in 10 weeks or less with no minimum orders.”

CASTELLE Castelle (St. Augustine, Florida) is offering two new collections, Barbados and Saxton. Meanwhile, top sellers Berkely, Trento, Prism, Monterey, and Villa Bianca continue to do well.

“Barbados features a unique arm design combined with a unique sling back element, creating a look that is very sophisticated,” says Rory Rehmert, senior vice president of sales. “Saxton features two unique cast elements that can take the collection from transitional to traditional. All of the collections can be finished in a hand-applied brushed or antiqued finish that adds to the luxury look of the line.”

Castelle’s collections are designed in-house with a portfolio of products

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SPOTLIGHT

divided between traditional, transitional, and contemporary designs. “Traditional designs continue to be the dominant portion of our business,” Rehmert says.

“Transitional designs are gaining market share while contemporary designs remain steady. Deep seating or conversational seating remains very strong.”

Accent items such as side and coffee tables are also working well for dealers, with Rehmert seeing “significant growth in firepits as consumers continue to use them to be able to stretch the season as long as possible. Dining outside is seeing growth as well.”

While customization remains important to Castelle’s customers, Rehmert reveals that the pandemic has slowed this aspect of the business, at least for now. “Many customers are willing to wait for the product to be made to their liking,” he adds. “Castelle is a company that allows orders of all sizes and configurations. An industry-leading warranty has also been in place at Castelle for many years.”

JENSEN OUTDOOR Jensen Outdoor (Sandston, Virginia) has steadily built a reputation for high-quality sustainable wood furniture in Ipe and Teak, which Phillip Crowe, marketing director, calls the “heartwood” of our frames.

“Ipe’s durability comes from its density, taking over 100 years of slow growth to achieve maturity,” Crowe says. “Teak, with its high natural-oil content, withstands outdoor weather conditions with superb stability. Both fine hardwoods have been the choice of top designers, outdoor furniture, flooring, and decking for more than a century.”

Part of the company’s mission relies on sustainable sourcing with 100% of the timber harvest qualifying as Forest Stewardship Council (FSC) certified to ensure the long-term well-being of wildlife, dry tropiTOP LEFT: Turner Dining by Woodard Furniture TOP RIGHT: Oceanview collection from NorthCape

cal forest, and the people who depend on them.

“Our small footprint harvesting techniques protect over 2 million acres of forest in Bolivia alone,” Crowe says. “We rely on harvesting only the stable heartwood portion of trees that have grown for more than a century, allowing for new forest growth.”

Jensen controls these factors in a hands-on manner, with administration, warehouse, and cushion manufacturing in Sandston, Virginia. The timber factory is in Santa Cruz, Bolivia, and woven material production occurs in Cebu, Philippines.

These materials eventually wind up in items such as the Sorrento Modern Teak Sectional, new for 2022 and made of FSC-certified teak timber. “It is aesthetically stunning and architecturally dazzling,” Crowe says. “The modern, modular lines and sculpted slats of Sorrento make entertaining a breeze with an array of sectional seating and accent pieces that can be arranged to suit any vision.”

RST BRANDS Designed to fit a wide variety of style and material preferences, RST Brands’ (Salt Lake City, Utah) Colorway Collections features Sunbrella and offers a wide variety of frames and color options. “These pieces can be purchased on a small scale or as an entire estate,” says Trish Munns, creative director.

“The versatility of our Colorway Collections allows you to commit to a cushion color at purchase and change the color as desired. New cushion covers securely Velcro at the base of each cushion, and zip over the back cushions and accent pillows—a simple pro cess that gives you a fresh new feel.”

Mixed material sets Mili and Milo feature durable powder-coated aluminum and UV resin wicker.

Designed to coordinate with Colorway Collections, a modular 10-foot Round Umbrella is offered in a variety of Sunbrella colors, making it a strong accessory add-on to any patio.

“Our all-new Mili Dining set coordinates with the entire mixed material Mili Collection and features clean lines, with classic details,” Munns says.

“Offered in 10 different cushion shades, you can bring together family and friends with a reliable, 24

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heavy-duty, dining set that will last throughout the years. The sturdy top surface is a perfect place to have conversations and share meals, featuring an umbrella hole in case additional shade is required.

It’s made from durable powder-coated aluminum and a warm honey brown UV-resin wicker.”

Munns reports that a special partnership with a fabric supplier has helped to diminish raw material cost increases throughout the RST supply chain.

“For the first time, we have diversified our supply base instead of sole sourcing materials to offset an increase in supply chain issues,” she says. “We have also broadened our geo location and have re-shored manufacturing, securing relationships with new manufacturers closer to home.”

WOODARD FURNITURE Woodard Furniture (Grand Prairie, Texas) recently unveiled its Turner contemporary iron collection, specifically scaled for balconies, small patios, and porches. Turner features a micromesh seat and backs provide comfort with optional cushions. Another collection dubbed Canaveral is designed with wrapped reticulated foam seats and backs—providing the comfort of cushions without the maintenance.

For Perry Solomon, senior vice president of residential sales, the collections reflect a trend toward American and European classics, but with cleaner lines. “Base pallet is transitioning from creams to grays with highlight colors being more matte and subdued,” he says. “Our concentration is on value as reflected in style, comfort, quality, and service as opposed to merely price.”

With material shortages and high demand, Solomon says customers are purchasing “whatever is available,” leading dealers to rely on staples rather than trendy products.

With that in mind, he points out: “Current productivity issues require narrowing assortments and options, and product development has become a much longer process. However, with prices rising steadily, we see the need for innovative and stylish furniture to elevate and separate the brand—appealing to new market segments while adding value to our core product.”

In an effort to shorten lead times and keep products value-based, Woodard has temporarily suspended most programs. They do not have minimums and encourage sales to the design trade, small customers, and high volume dealers. “Extreme demand, shortage

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SPOTLIGHT

TOP LEFT: Part of the Colorway Collections—the Benson Collection by RST Brands TOP RIGHT: Catelonia by Bernhardt Exteriors BOTTOM: Cibolo Collection from O.W. Lee

chain issues. Taking more control of the production process and relying less on imports of finished goods is part of a successful NorthCape strategy to date. “It has been tough, but we have added more employees during this period,” Murray says. “And we have increased efficiency, so our overall capacity and output is higher than ever.”

of materials, and a shortage of personnel have created record-high lead times,” Solomon adds. “However, we have been able to streamline production and add employees, allowing us to achieve double-digit revenue growth since the pandemic, and we expect that trend to continue. We are constantly sourcing and expanding our supply base so that we face fewer bottlenecks in delivery and offer more choices.”

NORTHCAPE New furniture offerings from NorthCape (Romeoville, Illinois) continue to build momentum, with Tom Murray, president and co-owner, singling out three in particular: Hixon Mixed media (aluminum and poly lumber), Oceanview (poly lumber), and Tuscino (outdoor upholstered). All are made in the United States and are comfortable, freight-friendly, and attractive from a value standpoint.

“Customers are looking for mixed media,” Murray says. “They are spending money, but reasonable value is still a consideration. Availability is important, as is styling that is more fashion-forward. Many mixed media designs help us develop interesting looks that

can be more freight-friendly.”

Murray concedes that, “Dining has been a weak area for us historically,” but NorthCape’s “more universal smaller scale dining chairs, with mixed media and mixed sizes of tables at better price points, are doing best. There is a lot of demand for poly lumber in dining sets and that is also a nice new stream for us.

Deep seating and motion is where we see the most demand currently across woven and other categories.”

Sustainability is gaining ground among consumers, and Murray agrees economic advantages are aligning with environmental advantages. “Our poly lumber, outdoor-upholstered and mixed media collections have significant inputs that are made from post-consumer and post-industrial recycled material,” he says. “Many of our products are designed to ship and pack more efficiently, reducing the logistics carbon footprint, which means more value in each container or truck. Most of our products are also recyclable, and all of this is welcome information for many dealers and end users.”

Like so many manufacturers, Murray acknowledges a “challenging environment” when it comes to supply 26

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LLOYD FLANDERS INC. Lloyd Flanders Inc. (Menominee, Michigan) has been known for color in the past, and recent collections Solstice and Southport continue the vibrant tradition.

Bryan Echols, senior vice president of sales and marketing, reveals that both collections offer frame colors in different options from the loom colors.

“These two collections allow our customers the opportunity to show off our colors in more ways than ever,” Echols says. “With more than 20 frame finishes, you can only imagine the combinations that are possible. In addition, our Solstice collection will offer two finishes in a metallic flake coating.”

The pandemic has presented challenges across the business spectrum, and Echols acknowledges that Lloyd Flanders has experienced its share, sharing that “procurement of raw materials and the increased demand for product has put a strain on our normal timelines for product development…As with any challenge, it is also offering us an opportunity to improve our process and become even stronger on the other side.”

While some industry analysts have predicted a shift from dining to seating collections, Echols predicts that seating will remain dominant. “In the specialty end of the spectrum for outdoor furniture, we have always seen a larger drive toward seating being the feature of the outdoor space with dining being more of a complement,” he says. “When pressed for space, seating has gotten the most attention. The relaxed lifestyle that is attributed to the outdoor area lends itself to relaxing in comfortable seating pieces, and we see this trend continuing.”

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HEARTH RETAILER

WORKINGWITHHEARTH This third-generation family retailer in Illinois follows core values to remain successful.

BY KIMBERLY RODGERS PHOTOS BY TY ACIERTO

R

obert Patrick O’Donnell, president of Hearth & Home Inc. (Mount Prospect, Illinois), is known in the industry as Pat. The store’s motto is HEARTH, which stands for Honesty, Ethics, Attitude, Respect, Trustworthiness, and Helpfulness. “I wish I could say I came up with this acronym on my own, but I need to give credit to Sam Yoder of Berlin Gardens,” O’Donnell says.

Many years ago, the founder of the Ohio-based manufacturer of poly furniture, gazebos, and pergolas (and supplier to

TOP: Hearth & Home proudly celebrated its 50th anniversary in 2021.

BOTTOM: FROM LEFT: Anne O’Donnell, R Patrick O’Donnell, Ryan O’Donnell, Mary O’Donnell Schappert, Ed Schappert, and Darby

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TOP: The store’s 5,000-square-foot showroom offers a range of hearth products.

BOTTOM: The majority of Hearth & Home’s business is in fireplace remodels.

Hearth & Home) talked about the core values of HEART as his company’s philosophy. O’Donnell added the H at the end to make it just the right fit for his business. “I called Sam and he said he would be happy if I used it as well. We try to follow it in everything we do.”

Bob O’Donnell, Pat’s dad, founded Hearth & Home in 1971 by initially selling all things gas from grills, lights, and logs to fireplaces, space heaters, and appliances. After graduating from college in 1978, Pat worked in the store while searching for a job. “A funny thing happened—I found I liked working in a very small family business, and I learned a lot.” When the opportunity came to expand the business by adding outdoor casual furniture, Pat decided to stay and help grow Hearth & Home. From the beginning, Bob insisted that his son was going to “work with him and not for him.”

In 1986, the father/son team purchased a new building and, after a complete remodel, moved the store

there in 1988 into what is still its current home. The purchase happened when interest rates were very high, O’Donnell notes. “We worked hard to pay it off as quickly as possible. It was a difficult time, but it sure paid off when the economic downturn of 2008 hit— no mortgage helped us survive and thrive.”

In 1988, Pat’s sister, Mary O’Donnell Schappert, joined the family business and is an owner and vice president. His wife, Anne, formally came on board in 1993 as the store’s accounting and office manager after informally being part of the team while raising their three children. In 2000, Mary’s husband, Ed, left a position in sales and joined the store as sales manager.

And in 2011, Pat and Anne’s son, Ryan, left the banking industry to come on board. “Ryan represents the third generation and will be the president in the not-so-distant future,” O’Donnell says. Founders Bob and Marilyn O’Donnell, who also worked in the store, started their transition to retirement in the 1990s and officially retired in 2000. “They have both passed, but their spirit is still with us all,” he added.

A full service dealer, the store’s 5,000-square-foot showroom offers a range of hearth products along with

grills and an outdoor segment. From the moment people walk into the showroom, they will see a clean, uncluttered, well-merchandised, and up-to-date showroom along with a staff that makes people feel at home.

“We are always refreshing our showroom with new models and design ideas using only the products that we provide,” O’Donnell says.

Most of their business comes from hearth remodels, with fireplaces and inserts the store’s biggest sellers. The most popular projects are gas fireplace 29

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inserts installed into masonry fireplaces. Inserts installed into factorybuilt fireplaces run a close second.

“Many factory-built fireplaces in our market are now 40 years old or more, and we are seeing several with considerable rust and deterioration,” O’Donnell says. These jobs are often very labor intensive from design through installation, he adds.

In addition, many of these fireplaces were originally installed improperly, which means they are unsafe and need to be removed and replaced. While

HEARTH RETAILER these projects can be profitable, consumers often have reservations about the work since jobs can total $20,000.

O’Donnell says, “Many of our customers do not comprehend the value, and we hear comments such as, ‘It’s just a fireplace, how difficult can it be?’”

After the project is complete, customers then realize all the work that was involved on one job and they are astounded. Quite frankly, he adds, people tend to understand kitchen and bath remodels or even HVAC jobs, but when it comes to fireplaces, “They are generally unaware as to what is involved. This makes our job difficult in trying to justify what we do.”

With most of the land in the store’s market already developed, Hearth & Home does very little business working with builders of large-scale new-home tracts. It is not worth the time or expense to travel to these developments that are located farther out from the store’s suburban Chicago location, O’Donnell explains. “We concentrate on small builders who construct one or two homes per year or contractors who do a large-scale remodel.”

Thankfully, he adds, the large quantity of homes in the store’s market (most of which are over 50 years old) ensures plenty of work in the years ahead.

Hearth & Home carries a variety of hearth products from top manufacturers, including several brands from Travis Industries. Today, most customers come into the store already prepared with research they have done online and request a specific brand that the store may not

Hearth & Home also offers patio furniture and grills.

carry. “Consumers think all brands are created equal,” O’Donnell says.

He explains that Hearth & Home has partnered with certain manufacturers the store has worked with for many years. This has enabled the technicians to become factory-trained while giving them a deep knowledge of a particular product. “By working with specific manufacturers, we see many of the same units over and over. This is important because we know a product’s specs and installation parameters, which reduces the chance of errors—ultimately benefiting us and the end user.”

Hearth & Home proudly celebrated its 50th anniversary last year. In addition to the current family members working directly in the business, Pat’s two daughters and Mary’s twin sons, as well as many nieces, nephews, and even in-laws have worked in the store at one time or another. Following the example set by his dad, O’Donnell says, “Everyone has all worked with us and not for us—this has always been important.” He adds,

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“Our current team is a fantastic group of employees who add to the value of our 50 years of longevity.”

In explaining the success of this third-generation family business, O’Donnell goes back to another acronym— TRUST (Trust, Respect, Understanding, Support, and Togetherness.) “Don’t get me wrong, like any family, we have our typical family issues. Our personalities are all different with various strengths and weaknesses, but one thing holds us together and that is trust.” He adds, “Without the ability to trust one another, we would not succeed or survive.”

No doubt, both HEARTH and TRUST have each contributed to the retailer’s five decades of success. This is what sets Hearth & Home apart from most any other store, O’Donnell says. “We truly care about our customers and try to always be polite, helpful, and fair.” He notes competition does not only come from other hearth, barbecue, and casual retailers but any business that is vying for a consumer’s discretionary dollars.

“We try to make the customer’s experience with us as pleasant as possible,” he says. “Happy customers usually return and refer others to our store. This is what makes us successful.”

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OUTDOOR GRILLING

ServeIt UP This Texas retailer goes all out to offer the best products and service for outdoor cooking fans.

BY MAURA KELLER

B

BQ competitions are full of excitement, camaraderie, and the opportunity to expand your horizons within the BBQ arena by trying new products and learning about the nuances of the perfect BBQ. For Tony and Sheryl Valentine, a BBQ competition that they attended in 2016 turned out to be a life-altering opportunity that led them to become proud owners of The Outdoor Chef in Lubbock, Texas.

“The previous owner approached us at a BBQ competition about buying the business. He was ready to retire. We knew him through competition BBQ cooking. We lived 100 miles away in Amarillo, but we talked it over and decided to do it,” Sheryl Valentine says. In May 2017, the couple bought the store. Sheryl quit her job as a nurse and moved to Lubbock, but Tony, as a machinist, had a few more years before he could retire from Bell Helicopter in Amarillo. A month after taking over, their son, Chance, joined them.

“When we bought the store, we knew it needed to move to a different location. It had been in the same location for 19 years,” Sheryl says.

“The business had completely outgrown the location.”

The couple’s vision was to become a one-stop-shop for all of their

FROM

LEFT :

Chance, Tony, and Sheryl Valentine

PHOTOS BY LISSA ANGLIN

customers’ outdoor cooking needs. So, they purchased land in the summer of 2020, right near the beginning of the pandemic. “It was a scary thing to do, but we took a leap of faith,” Sheryl says.

“Looking back, it was the best thing we could’ve done.”

Pandemic aside, the Valentines began planning the design of the building— making lists of “must haves” that would make their new store run efficiently and smoothly. These included having all products and merchandise under one roof, as they had been working out of the original store, as well as two portable storage buildings and an offsite storage facility.

Another must-have included being able to unload trucks and not to have to play “forklift shuffle,” in order to bring items inside out of the weather. “We also wanted plenty of parking and a dedicated place for cooking classes,” Sheryl says.

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Today, The Outdoor Chef’s new location meets all those requirements and more. A building’s wraparound porch houses stick-burning grills and keeps fire pits out of the weather. A large, paved lot is ideal for customer parking and the property also offers a place for freight trucks to pull in, turn around, and unload under a covered area in the back.

The Valentines have also been able to create a larger space inside the showroom to properly display the many built-in grills. Best of all, the 50’x90’ covered area in the back of the building is the ideal locale for classes and allows customers to test grills even in inclement weather.

“Cooking classes have always been a favorite for our customers,” Sheryl says.

“At the old location, we had to clear the warehouse out on a Sunday afternoon to be able to accommodate them. Many times, we spent hours moving things and

TOP: The pandemic contributed greatly to a spike in consumer spending on outdoor kitchens, grills, and smokers.

BOTTOM: The Outdoor Chef’s new and larger showroom accommodates a greater number of products.

praying the weather would be nice.”

The new building also includes corporate offices, two bathrooms, a laundry room, and separate counter for parts and service. “We also added a three-compartment sink and a handwashing sink in the classroom for future use to accommodate other applications we might need,” she says.

And with product availability continuing to be a problem, the Valentines decided to increase their backstock tremendously. The new building

allows that to happen.

“The wraparound porch also allows people driving by to see steel pits and grills, fire pits and a few trailer smokers.

The wood fence surrounding the store holds banners of products we carry, such as Traeger, Yoder, Lodge, Big Green Egg and more,” she says. “It’s a billboard of such to entice people to pull in and see what we have to offer.”

While purchasing property and investing in a new building was daunting, the Valentines recognized

that to grow their business, the expansion was a necessity. As Sheryl explains, the pandemic drastically increased the number of people cooking from home. “There were times the floor was almost bare simply because we were sold out of everything,” Sheryl says. “We had to have more space to store product.”

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Sheryl has recognized the opportunity to expand the company’s builder business.

“New home sales are still on the rise and outdoor living continues to trend up,” she says. “Builders’ customers are coming into our new showroom and selecting grills, griddles, doors, and drawers for their new outdoor living space. I feel like outdoor living spaces will continue to be a popular feature in many new homes. Previously, we saw it mostly in the higher-end homes, but we have been able to educate many customers and builders about the variety of options that might fit their budget.”

The Outdoor Chef’s best-selling category is pellet grills. Sheryl notes that Traeger continues to outsell the others with Yoder being a close second. “Pellet grills need fuel, so they also generate return revenue” Sheryl says. “Pellets, spices, and sauce sales continue to rise.”

She also sees an increase in people asking about Wi-Fi connectivity.

“Consumers today are connected in so many other aspects of their life; they expect t heir outdoor cooking spaces to be connected as well,” she says. “The other thing consumers are looking for is flexibility. A grill/smoker that can be used for multiple uses has more value especially with limited space. In our area, consumers aren’t looking for a dedicated infrared grill anymore. They are looking for a grill with an infrared option. Maybe one infrared burner or an infrared side burner, but they still want the ability to smoke or bake at a lower temp if they desir e.”

Another sought-after product the Valentines have seen expand in the last two years is the griddle. As Sheryl explains, consumers aren’t necessarily looking for a griddle “insert” but a griddle unit. They’ve seen what all can be accomplished on a griddle and are now ready to try it at home.

SETTING THEMSELVES APART While The Outdoor Chef’s new building and environs certainly sets itself apart in the industry, the team also prides itself on customer service and customer experience. As Sheryl points out, they not only sell their products, but the team uses the products and can share their experiences

OUTDOOR GRILLING

“ If you have a good relationship with your customers, supply chain issues are just a bump in the road.”

Owner Sheryl Valentine looks forward to resuming outdoor cooking classes and starting online sales.

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with customers. This knowledge and experience help the customer select the products that best fit their needs.

“I believe in customer service the ‘old-fashioned’ way. We are a family-owned and operated business, and I want that atmosphere to be projected to our customers through our entire team,” Sheryl says. To do this, the team assembles and test fires every grill. They track the warranties for the customer. They do local and sometimes “not so local” deliveries. They also have a service team that can troubleshoot problems. And they offer in-house service and “house calls” for troubled grills. “We also do cooking classes. People love being able to learn how to do new things with products they own or are considering purchasing.”

The recent supply chain issues are a clear example of how The Outdoor Chef team takes pride in its customer service.

“If you have a good relationship with your customers, supply chain issues are just a bump in the road,” Sheryl says. “There are so many options out there now, maybe we go a different direction with them for a while. We suggest an alternate product, or we have even loaned out our demo grills to get them past an event they needed something special for that we couldn’t get. Supply chain issues have forced us to rethink the way we order things. I place prebook orders for things I never had to before, just to be able to provide the customers with what they want and need.”

Pandemic and supply chain issues aside, the Valentines continue to embrace the fact that they have been able to turn their hobby into their career.

“We are still relatively new to the industry, but I love seeing all of the changes that have come about in that time,” Sheryl says. “I’m excited to resume cooking classes in the near future and look forward to jumping into the world of online sales.

I was told yesterday by someone that has been in the industry many years, ‘I love your Facebook videos – your enthusiasm for your store and your products definitely shows.’ I am so excited and enthusiastic about our new location and the new customers we have walking through the door every day. We love cooking, we love cooking outdoors, and we love being able to share that love of what we do with our customers.”

Circle Reader Service No. 35

SHOWROOM SHOWCASE

LUXERETAIL

A boutique-like ambiance and stellar customer service appeal to this Georgia store’s affluent customers.

BY SHARON SANDERS PHOTOS BY HITESH PATEL

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reshly back from the 2022 International Casual Furnishings Association (ICFA) show in Florida, Amy Arant, owner of Wrapsody Outdoor Living (Blue Ridge, Georgia) was eager to return to her store to share her experiences and new ideas with her staff. “Hearing from industry professionals and connecting with my peers is good for the strength of my business,” she says. “It has inspired me to look at my store differently. If I want to keep growing and adapting my business, I have to reach out and see what’s out there.”

Arant opened her boutique outdoor living store just three years ago and it has been quite a ride—in a good way. As things are settling down post-pandemic, she’s moving forward with newfound confidence.

Tucked away at the foot of the majestic Blue Ridge Mountains, Wrapsody Outdoor Living has brought a taste of fine outdoor furniture to the area’s beautiful cabins, second homes, and mountain getaways. Enjoying an open-air lifestyle

TOP: Wrapsody Outdoor Living introduced fine outdoor furnishings to Blue Ridge, Georgia.

BOTTOM RIGHT: The showroom features décor that captures the essence of open-air living.

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is what living in Blue Ridge is all about. Before Arant opened her store in 2019, the availability of high-end outdoor furniture was almost non-existent. She had experienced success with her indoor home store, Wrapsody in Blue, for several years when she noticed the untapped demand in the local market.

“I would see people spend thousands of dollars on interior décor and then skimp when it came to their backyards—it made no sense to me.” After months of research, she decided to open Wrapsody Outdoor Living to give homeowners a luxury choice for their outdoor spaces.

Quality products, personal service, and a design focus are at the heart of Arant’s newest venture.

Wrapsody Outdoor Living has a personality all its own. “We are a boutique store with products that other retailers in the area don’t offer,” Arant says, adding that she has been selective about only working with top brands that are willing to zip code protect—to provide the store with product exclusivity.

“My experience has shown me that other retailers want to sell something if you are selling it. I believe that it’s good to have differences, and there are plenty of choices out there for every retailer to create their own niche.”

The store’s current exclusive lines include Summer Classics, Castelle, Lloyd Flanders, Telescope, Pawley’s Island, and Hatteras Hammocks, all of which have a reputation for the quality Wrapsody Outdoor Living wants to represent. “Most of the peo ple who visit our store aren’t expecting outdoor furniture to be as beautiful and comfortable as something they would find indoors,” she says. “I love seeing their excitement when we show them what’s possible with styles, materials, fabrics, and colors.”

Arant has an interior design degree that she’s

TOP: (Left to right) Denise Burn, Amy Arant, Dorothy McLain, (Front) Doc LEFT: Classic Adirondack seating with motion RIGHT: Outdoor comfort is front and center.

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been able to translate into a service that customers love. The entire Wrapsody Outdoor Living team is passionate about design. “In general, people are hungry for design adv ice. They want to create outdoor areas that are a beautiful extension of their homes, but often don’t know where to start,” she says.

“People also have a hard time visualizing how much furniture will fit in their space. In most cases, even a small porch, deck or patio will accommodate more than they realize—and that’s where we can help.”

The store uses a room-sketcher program that allows the design team to show customers exactly what their outdoor room could look like. “We drop images and dimensions of the furniture into the program, and it lays everything out. Customers are pleasantly surprised that there is usually plenty of room for at least a comfortable seating area and dining area for outside entertaining.”

The store’s showroom is also merchandised with furniture vignettes that help customers see the final space layout in person. The design team will spend as

SHOWROOM SHOWCASE much time as needed helping customers to create the perfect outdoor setting— they are more than happy to do home visits as well. Once furniture arrives at a customer’s home, if it doesn’t work for some reason, Wrapsody will make it right. “Basically, we’ll do whatever it takes to help our customers create a relaxing place they want to live, work, and play in every day.”

Since the onset of the pandemic, there has been an influx of people moving into the area.

Blue Ridge is a huge second-home market. People are purchasing property because they’re able to work from home while enjoying the laid-back mountain life. Those who already have second homes are doing upgrades.

“Sales are booming. It’s exciting to have so many people coming into the showroom every day. It’s our time to shine and make people feel like a part of the community.”

Every single customer who visits Wrapsody is welcomed by the store’s official greeter—Doc ,the border collie. “He’s the most happy, personable dog you will ever meet,” Arant says. Doc breaks the ice and makes people feel comfortable as soon as they walk through the door. He will play fetch with his tennis ball for hours with anyone who will let him. His sheer cuteness

Custom details add personality and luxury.

quotient makes him just as important to the store as any employee. “We joke that he is the owner.”

To keep the sales momentum going in 2022, the store is approaching business a little bit differently to ensure customers can get furniture when they need it. “Custom orders aren’t our focus right now because of the timelines we are facing,” Arant says. In-stock inventory is priority.

“Every month, we place an order so that we will always have new product coming in. Right now, we already have more inventory on the floor than we would normally carry for that purpose. People are excited to see that we have a healthy furniture selection because so many retailers do not. They are even more excited that we can deliver in 48 to 72 hours. It’s a risk that has worked out well.”

Furniture on the showroom floor is primarily neu-

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tral colors with a choice of throw pillows to add pops of color. “People like the instant gratification so they are flexible when it comes to colors and styles.”

The biggest issue facing the store is that deliveries are still coming in piecemeal. People are buying what’s in stock and waiting for the remainder of the pieces to arrive. “Everyone is being surprisingly patient because we are honest about delivery times and keep them updated on the status regularly.”

Arant adds that partnering with manufacturers that can meet her needs are particularly important. “We are all trying to make the best of the availability challenges. I need manufacturers who value our business as much as we value theirs.”

March 20 marked Wrapsody Outdoor Living’s threeyear anniversary—and half of it was during COVID. “We were in it, so we just took a deep breath,” Arant says. The store had to close for six weeks, but once everything opened back up, it hit the ground running. “Being so new, we didn’t know what to expect and we’ve never looked back. Now we can’t keep merchandise in stock.”

Arant sees more continued growth as the store builds its reputation and profile in the community. She also plans to keep increasing her knowledge as a business owner by staying involved in the industry. “I don’t think we would have made it through these first few years without the education, insight, and connections I’ve gained through ICFA, trade shows, and encouragement from other retailers. My staff and I feel confident we can tackle anything that comes our way.”

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AS I SEE IT

RH PETERSON

RH Peterson’s grills are perfect for customers yearning to be known for their mouthwatering barbecue.

BY SHARON SANDERS

SMOKED& SAUCED FIRE MAGIC GRILLS MAKE OUTDOOR COOKING

effortless—for everyone. From the weekend grill warrior to professional chefs, the versatile collection of luxury grills is a favorite of specialty retailers looking to give their customers the ultimate outdoor cooking experience. Patio & Hearth Products Report spent some time with Jerry Scott, senior vice president of sales for RH Peterson Company (the brand’s parent company), to talk about how Fire Magic and the company as a whole has created a niche for itself in today’s outdoor living spaces.

What put Fire Magic on the map?

Scott: Fire Magic has been around since 1937. It may not be the most well-known grill line, but it has a loyal following with specialty retailers and their customers.

Manufactured in Industry, California, it was founded by Harold Keck, who saw the need in the market for a quality built-in grill. He was tired of seeing rusted grills that didn’t last as long as the brick enclosures that housed them.

The original Fire Magic grills were charcoal, then his son, Bob Keck, brought propane and natural gas to the line. Bob’s son, David Keck, is still involved in the business today. Every Fire Magic luxury grill is born and bred an outdoor grill, and all the product development and research is done with the uniqueness of outdoor cooking in mind.

How has grilling evolved today?

Scott: The indoor and outdoor cooking experience is merging. One of the best things about outdoor cooking is that it tends to be a social event—it is in my household. Recent consumer surveys conducted by the Hearth, Patio & Barbecue Association (HPBA) have shown that the number one reason people cook outdoors is for the flavor. People believe that food prepared outdoors just tastes better. It’s fun to get creative with flavored wood chips to add a smoky taste to the meat. There is also so much that one can do with sauces, spices, and rubs as well.

TOP: Fire Magic Echelon Diamond E790i MIDDLE: Fire Magic Pizza Oven

What is special about Fire Magic grills?

Scott: Fire Magic brings the flavor to food that people crave. We have grills

BOTTOM: Fire Magic Echelon Diamond 1060s

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AS I SEE IT

RH PETERSON

that can do everything from smoke to rotisserie cook and sear. Almost anything that can be prepared indoors can be prepared on a Fire Magic grill. With the maturity of the outdoor kitchen, people want all the conveniences of the indoors in their backyards, including refrigeration, sinks, and side cookers.

One of our most popular side cookers is called the Power Burner. It has a 3,000-60,000 BTU range so you can prepare sauces, do a crab boil, or even deep fry a turkey. The versatility of Fire Magic is such that even the novice griller can come out looking like a top chef. I like to sear ahi on the grill and put prime rib on the rotisserie. Part of the joy of being an outdoor chef is trying new things—stretching your expertise and skill set. Fire Magic helps you do that and inspires your family and guests as well.

What are consumers looking for in grills?

Scott: Consumers vary a lot in what they are look-

ing for, so we offer something for everyone with a focus on quality and performance. While gas is king, Fire Magic still has a line of charcoal grills because, for some people, outdoor cooking still means cooking over charcoal. There are some consumers who have one charcoal grill for the classic chargrilled taste and a gas grill for convenience. Overall, no matter what grill people buy, they want something that is reliable, trouble free and that’s going to cook the same way it cooked when they first got it. Our grills even have enough firepower to grill when it’s cold outside with BTUs per square inch that is the best in the industry.

What have been the most well-received Fire Magic grills over the past few years?

Scott: Our Fire Magic line is primarily built-in grills for outdoor kitchens. The most popular models include the Echelon 790 (36” grill) and the

Echelon 660 (30” inch grill) with sleek lines and a contoured face. They feature many luxuries, including hot surface ignition, blue backlit knobs, a charcoal smoker basket, and an optional Magic View window. The Magic View window has become an extremely popular feature. This large viewing window is an option that’s built into the hood of our grills, allowing you to look into the cooking area without lifting the hood and losing heat.

While viewing windows have been around for a while, ours is different. It doesn’t smoke up like a traditional window. The curve of a Fire Magic hood creates an airflow that causes the smoke to blow past the window. With today’s technology, there is interior lighting in the grill that illuminates the food, making the window even more useful.

The response has been so positive that this year we introduced a larger window so the visibility on the grilling surface is even greater.

What Fire Magic products are getting the most buzz for 2022?

Scott: This year, we introduced a dedicated outdoor pizza oven that has created a lot of excitement. It’s about the same size as a 30-inch grill with temperature ranges from 150-750 degrees. It also has a ceramic glass viewing window. The thing about our pizza oven is that it’s much more than just a pizza oven.

You can bake a cake or use it for anything you can do with a regular oven. It comes standard with a pizza peel and a pizza stone.

We were delighted with the response from builders and homeowners at recent trade shows.

Many builders mentioned that it’s nice to see a pizza oven that even looks good. There are a lot of bragging rights in an outdoor kitchen. Like an indoor kitchen, people want to be proud not only of the way it cooks, but the way it looks.

What direction do you see the barbecue industry heading?

Scott: I think the industry is becoming much more technically savvy. Grills are connected with Bluetooth technology, operated with thermostatic control, and many other features for added convenience. The rise of the year-round outdoor room has changed everything. During the pandemic, when people were forced to stay home, they began to invest more in their outdoor spaces and, as the pandemic lifts, they are still enjoying it. It’s a worthwhile investment, and I think the trend of making the outdoors a special place to share with family and friends will continue.

What’s next for RH Peterson Company?

Scott: Specialty retailers are the backbone of the RH Peterson Company. Some of the best ideas for our products came from them. Their suggestions continue to help us to grow and expand our product offerings. We are always looking to improve the brands we have out in the market, little steps at a time, so consumers have an even better experience with our new products than they had before.

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Circle Reader Service No. 43

MY TURN

EMU AMERICAS

Feastingon a Niche Supplying restaurants with patio furniture has been profitable for Emu Americas.

BY LARRY THOMAS

treatment,” she says. “We believe we’re the only ones in the industry who use it.”

As for 2022, the year is already off to a strong start, and Triska says she wouldn’t be surprised if this year’s sales top last year’s record. “Our open order volume is through the roof. People are starting to understand the need to order early because of the longer lead times in the marketplace,” she says.

“We even have orders that people want delivered next year, just because they want to make sure they have a place in line.”

Prior to the pandemic, she notes that commercial and residential outdoor spaces were typically designed last—almost as an afterthought. But that’s changing because of the heavy demand and longer lead times.

Nowadays, she says outdoor spaces often are included in a project’s initial drawings.

“Outdoor is where people want to hang

TO BADLY PARAPHRASE MARK TWAIN,

reports of the demise of the restaurant furniture business— and the restaurant business in general—have been greatly exaggerated. If you have any doubts, Katarina Triska, executive manager of outdoor furniture resource at Emu Americas, can quickly set things straight. Yes, business was slow in 2020 as restaurants figured out how to survive the pandemic. (Sadly, quite a few of them didn’t.) But 2021 was an entirely different story.

“We ro cked last year. It was our best year ever,” says Triska, whose company generates about half its annual sales from restaurants. “Once (restaurant owners) got their PPP loans, they all decided to create patios.”

And that decision played right into the hands of Emu Americas, which has owned the North American distribution rights for Italianmade Emu outdoor furniture since 1997. “At times last year, we were all running around like chickens with our heads cut off.”

Even though Emu’s products are at the higher end of the market, that didn’t deter many buyers because of the design and durability of the line, Triska explains, noting that it “stands the test of time in the outdoor environment.”

The vast majority of the company’s products are built with ecoated steel, which employs a coating process similar to that used by the auto industry. The e-coating fights corrosion and also prevents the powder coating, which is applied after e-coating, from peeling and cracking. That allows the furniture to withstand daily, yearround use for up to a decade. “It’s very expensive to do this kind of

TOP: Rio R50 Collection MIDDLE: Star Collection BOTTOM: Arc En Ciel Collection

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MY TURN

EMU AMERICAS

out, whether it’s commercial or residential.”

But for restaurant owners and others who do wait until the last minute to design their outdoor spaces, the company keeps about 300 SKUs in stock at its warehouse in Lebanon, Pennsylvania. Warehouse orders, which also help with last minute changes to commercial projects, typically ship within 48 hours.

“Our goal is to have a continuous flow of inventory to support the commercial side of our business,” she says.

“We don’t want to leave them in a situation where we are out of stock.”

Because the furniture is built in Marsciano, Italy, Emu Americas hasn’t seen the enormous container shipping increases experienced by furniture companies importing from Asia. The biggest challenge, according to Triska, has been the availability of containers. That has driven up shipping costs by “only” 80% to 100%—compared with price hikes of 500% or more for Asian-sourced goods.

“We try to do a lot of early buys in the fall and winter when the factory is slowest, so we can be ready to ship when that first ray of sunshine hits,” Triska says. “Everybody wants their furniture yesterday, of course.”

While Emu’s restaurant business has driven much of its recent growth, she notes that the company’s hospitality furniture business, which supplies hotels and resorts, and its contract furniture business are starting to take off as well.

The hospitality sector makes up about 20% of sales, while contract accounts for about 25% to 30%. “Corporate offices are starting to reopen and hotels are starting to bounce back, and that has been good for us,” she says, adding that she has high hopes for the next NeoCon show, which

Ronda 2.0 Collection

takes place June 13-15 in Chicago and is the largest contract furniture show in the country.

Another key trade show is the National Restaurant Association event, which is taking place May 21-24 in Chicago. Plus, Emu plans to exhibit in July at the Casual Furniture Market, which is being held for the last time at The Mart in Chicago, and will exhibit at the High Point Furniture Market in October.

Triska estimates that the trade shows should also help boost the company’s fledgling retail business, which currently operates with a container-direct model. “We couldn’t do trade shows the past two years, which hurt our retail business, but we went to the Las Vegas show in January and had a great response, so we’re more optimistic about where that’s headed,” she says. “We’ve already added some new accounts.”

Triska has been with Emu Americas since 2000, when she joined her father, a former Ikea executive who had founded the business three years earlier.

Her sister, Kristina Pusateri, also joined the company around that time, and the pair was able to significantly grow the contract furniture segment while branching out to serve the restaurant and hospitality segments as well.

The corporate office was moved from Connecticut to its current location in the Denver suburb of Wheat Ridge, Colorado, in the late 2000s, and the pair bought the company from their father in 2021, making it one of only a handful of female-owned furniture businesses in the U.S. It’s a move neither has regretted, especially since women are still the decision-makers for the vast majority of furniture purchases. “We have been around the furniture business since we were very young and our Dad worked for Ikea,” Triska says. “It’s what we know best.”

And she’s convinced the future remains bright for Emu Americas, even after the pandemic-infused spike in demand settles down. “There’s nobody out there who does what we do,” she says. “We think the modern, yet traditional look of the product will keep people coming back. It really stands the test of time.”

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PRODUCT INNOVATION

WOODBRIDGE FIREPLACE

SIMPLYVISIONARY

Woodbridge Fireplace continues to set sights on unique, innovative products that bring about success.

BY MAURA KELLER

FOR MOST INDUSTRIES,

bringing innovative products to market is part art, part science and requires a tremendous amount of hard work.

Just ask Tony James, founder of Woodbridge Fireplace, a Mississauga, Ontario, Canadabased company that was started in 2003 with the simple vision of creating high quality, innovative gas hearth products that were unlike those made by mainstream manufacturers.

Prior to starting Woodbridge Fireplace, James had enjoyed working in the hearth industry for more than 15 years in various positions such as director of engineering and product development manager for a handful of wellknown North American industry leaders.

In starting Woodbridge, James’ vision was to provide high-quality heating and leisure products for both indoor and outdoor applications, all while exceeding the vision and expectations of clients and stakeholders alike.

And they’ve succeeded. In addition to designing and manufacturing a wealth of different traditional and contemporary gas fireplace designs, the compa-

TOP: The Mississauga, Ontario, headquarters of Woodbridge Fireplace MIDDLE: Bob Stead with Algonquin and SS-72 BOTTOM LEFT: Consumer demand for Woodbridge’s outdoor fireplace lineup is strong.

BOTTOM RIGHT: Tony James with DV36CV gas fireplace

ny also offers outdoor gas fireplaces, as well as gas inserts, firepits, fire tables, log sets, and fireplace accessories. The addition of James’ business partner, Robert Stead, in 2010 made the company a formidable force as Stead’s background in manufacturing and finance complemented James’ talents.

“Some of our bestselling indoor products include the DV32CV and DV36CV clean-view traditional log-style fireplaces, which have been well received,” James says. Both the DV32CV and the DV36CV are direct vent gas fireplaces with 32” and 36” viewing areas, respectively, that offer a more traditional design aesthetic that many of Woodbridge’s clientele are looking for. “The outdoor category in general has shown steady growth due to the many sizes of our Single-view, See-thru, Bay, and Pier models available.”

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years of providing top-of-the-line hearth products for discerning consumers, it is not surprising that Woodbridge’s products have evolved to continually feature key innovative design and technology attributes that make their products award winning.

“The scope of our product offering has increased substantially over the years with more variety of designs available and many sizes within a family of products,” James says. “The switch to electronic ignition control systems has provided more features and capabilities. We stand out because we offer an extensive, dependable, high-quality product line.”

This quality has been noticed and celebrated by consumers, earning Woodbridge a Consumer Choice Award several years in a row. And as consumers’ attention has turned to expanding their living environment to include the outdoors, many are eager to invest in outdoor fireplaces. As part of Woodbridge’s innovation, the company has designed and manufactured outdoor fireplaces that stand up to nature’s elements, including using heavy gauge brushed 304 stainless steel construction to ensure lasting quality.

In addition, many consumers also enjoy Woodbridge’s contemporary fireplace collection, which is ideal for many different placements including bathrooms, patios, bedrooms, and kitchens.

Woodbridge’s streamlined designsoffer much-celebrated features including up to 72” viewable openings, realistic driftwood log sets, flame height controls, and shallow framing depth fireplaces, which are ideal for smaller spaces.

Of course, Woodbridge’s traditional fireplace designs are favored among consumers looking for state-of-the-art functionality combined with traditional designs. As such, James has spent considerable time focusing on key attributes that make these fireplaces stand out in the marketplace, including stunning flame presentation, clean face construction, and realistic hand-detailed log sets.

“I am still personally involved in the creation and certification of every new product we introduce to market,” James says. “It never gets old seeing some-

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PRODUCT INNOVATION thing you have designed being well received by customers.”

EMBRACING CHALLENGES Being in business for nearly 20 years means that a company has dealt with a variety of challenges on their road to success, and Woodbridge is no exception. While James and his team have paid close attention to the technological advancements and innovations that have enhanced the company’s product offerings over the years, they have also faced their fair share of uphill battles.

The last two years, in particular, have proven to be very difficult for suppliers, manufacturers, distributors, and consumers alike.

“Doing business has been quite a challenge over the last two years,” James says.

“Costs of all materials have risen dramatically and parts supply has been limited, thereby creating long lead times and availability concerns in every component sector.” That said, Woodbridge managed to battle through all of theobstacles without any major interruptions or delays in shipping product to dealers, but it hasn’t been an easy road to travel.

“Over the last two years, we had to re-

WOODBRIDGE FIREPLACE

“ We are excited about the prospects for the future with more consumers looking toward upgrading their indoor and outdoor living space since they are traveling less these days. We expect steady growth and industry stability in the coming years.

”

situation and exaggerated costs that others in the industry are also facing.

“A local car manufacturer is seeing thousands of vehicles just sitting out in their lots because they can’t be completed as a result of a missing little computer chip,” James says. “All of our electronics for our fireplaces also have these types of chips. It’s such a challenge.

We’ve made it this far but it’s incredibly frustrating.” Indeed, recently, Woodbridge had a shipment of controls stopped at the U.S. border because one of the component parts has a small wire harness that the supplier chose to have manufactured in Ukraine.

“So this whole shipment was stopped because of one box of wires, and we had to prove it was made in a city that was not currently occupied by the Russians,” James says. “This is just an example of how we continually try

certify almost every product we make with alternate control types just in case we couldn’t get the components we needed for the electronic ignition models,” James says. “We were just coming out of the COVID pandemic and now here we are facing this Russian war. It’s simply too much. Everybody’s been doing damage control during the pandemic, and we are still dealing with aluminized steel prices that literally tripled last year, which is the primary material for all of our indoor fireplaces. And many of the component parts aren’t available for four or five months.”

While Woodbridge has had to impose a 7% price increase on its products during the last year, this cost adjustment won’t even begin to cover the 35% average cost increase that the company is incurring on purchased materials.James and his team continue to grapple with the supply chain

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to navigate through this supply chain fiasco. It is truly frustrating.”

Although the future is unknown as far as what’s next for the pandemic and where the current Russian-Ukrainian war will go, one thing is for sure: Woodbridge Fireplace will continue to embrace product innovation as it has done for the past 19 years.

“Consumers can look forward to more variety of product offered in the marketplace in the coming years; unfortunately, the retail price of the hearth products will be noticeably higher than prior to the pandemic,” James says. “We are excited about the prospects for the future with more consumers looking toward upgrading their indoor and outdoor living space since they are traveling less these days.

We expect steady growth and industry stability in the coming years.”

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CORPORATE PROFILE

TELESCOPE CASUAL

GENERATIONALEXCELLENCE Telescope Casual serves up a century of outdoor designs—family style.

BY LAURIE RUDD

FOR OVER A CENTURY, TELESCOPE CASUAL

has grown and flourished as an extended casual furnishings-focused family. From the manufacturing floor to retail showrooms, from independent reps to the collaborative design team, this award-winning manufacturer has led with a sense of family throughout. While teaching younger generations about what really matters in a family business, the kindred entrepreneurs of Telescope continue to serve up a successful casual furnishings business—family style.

Telescope, currently managed by the fourth and fifth generations of the Vanderminden family, and headed by Kathy Juckett, also maintains a family-like close working relationship with its more than 300 employees. From a near 1-million-square-foot facility in Granville, New York, Telescope has been built upon its familiar foundation and thrives through self-sufficiency and proactive management. Although challenges may arise, this sense of family has been instrumental in Telescope’s success.

“Our success has come from a huge variety of people, products, and programs as a collective whole,” says Kait Warren, vice president of marketing and fifth-generation family member. “One common denominator is our ability to evolve and react quickly to changing markets and climates. Our geographical location in rural upstate New York has required us to be vertically integrated and self-sufficient from day one.”

Warren explains that the Telescope family dynamic is one that is proud of its ability to be self-sufficient and conquer the many business challenges it has faced throughout its 100-plus years. As posted on its website, Telescope’s ability to evolve with an expanding prodTOP LEFT: Telescope family with management and 300 employees at the Granville, N.Y., facility.

TOP RIGHT: The Wexler MGP sling fire chat set features the new contrasting Rustic Woodgrain arms and tabletop.

uct line has been possible not only with continual renovation of its manufacturing facility, but also its concentration on research, development, engineering, and unique manufacturing processes.

In 1903, innovation provided this company’s start as well as its unique name. The first outdoor products the company produced were cots and campstools with “telescoping” legs and thus the brand name came to be. Today, innovation has continued with even greater importance. With the current high demand for products in the outdoor category, Telescope’s emphasis on introductory products hasbeen less than in years past.

“For the last two years, we have focused an enormous amount of time and manpower on the factory’s ability to make the manufacturing processes more efficient,” Warren says. “New products tend to temporarily slow that progress, and rightfully so. Therefore, we tried to find a balance in having enough new products to generate excitement and interest from our customers, but also limited so we could keep improving our efficiencies.”

WHAT’S NEW While the Telescope team saw 2022 as a year of enhancement more so than one offering an abundance of introductory items, color was one way in which Telescope did create excitement.

“Not only did we introduce a new twoyear swatch book full of brand-new, and some exclusive fabrics, but we also introduced a new powder coat and MGP frame 52

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color. Two new MGP accent colors, Cranberry and Hunter, were also added,” Warren says. “Arm accent colors is an increasingly popular trend for Telescope and this year we extended our ‘arm accent offerings’ to be available on our ever-popular Belle Isle Cushion and Sling Collections.”

Along with color, the design team added uses for its new woodgrain polymer material, referred to as Rustic Polymer. The Telescope line also expanded with Wexler Sling and Cushion collections incorporating the Rustic/Woodgrain arm pattern.

The introduction of Origins Top Tables, a stone look-a-like made of solid surface acrylic, is also growing in popularity with Telescope retailers and consumers.

Overall, Telescope customers can expect to see a variety of new products for 2023 when the summer Casual Market opens in Chicago. Every expectation is that it will be a very busy show due to eager buyers, but also due to it being the only Casual Market occurring this year.

“We expect the high demand on our products to continue for another year before we start to see some semblance of a leveling out to a new normal,” Warren says. “While Telescope is experiencing many highs, we are still experiencing supply chain challenges similar to those of our competitors. For this, our team has spent endless hours with our suppliers working on unique ways to improve deliveries and increase our receipts.”

The casual manufacturer has worked on strengthening relationships with its suppliers through utilizing a family-focused philosophy

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CORPORATE PROFILE

A glowing fire feature with MGP tabletop by Telescope provides warmth and atmosphere.

and thus, fostering better partnering for the benefit of all. In the current business climate, Telescope’s leadership team has recognized added challenges, but is prepared to tackle each based on its unique position.

“The best thing we’ve found is improving communication with our suppliers, customers, and employees, collectively,” Warren says. “Since our products are 100% made in the USA with domestic raw materials, we arenot reliant on containers or imported goods to produce.

We expect to see continued efficiencies, production increases, and expertly managed shipments well into 2023.”

FOCUS ON DESIGN As the focus on family has been a major contributor to Telescope’s success, going

TELESCOPE CASUAL

“We feel incredibly grateful for our employees who dedicate so much of their time and energy to Telescope. Much of our workforce has been with us 20+ years. Their knowledge, experience, and loyalty are invaluable.” forward, it sees additional elements playing a role. One area in which this is evident is the product design process.

“All of our products are designed inhouse by our design team comprised of 11 employees with a variety of work experience and talent,” Warren says. “They work closely with our in-house product developers who prepare the designs to be produced in mass in the factory. Key members of our design team are from the sales team and provide firsthand feedback for the betterment of not only our products, but our programs and promotions as well. We feel incredibly grateful for our employees who dedicate so much of their time and energy to Telescope. Much of our workforce has been with us 20+ years. Their knowledge, experience, and loyalty are invaluable.”

While residential outdoor living has seen significant growth in innovation and designer styling, the hospitality segment is one in which Telescope sees focus moving from basic functionality to encompass great designer vibes.

“Traditional styles are becoming less popular as hospitality customers are looking for modern, sleek and angular looks,” Warren says. “Those designs cost more to manufacture, so it really highlights items that are priced competitively. Our design, engineering, and R&D teams have done an amazing job creating modern contract looks in the most efficient way possible. Having designs at desirable price points is half the puzzle.

The other half is service and delivery.”

While current supply chain disruptions have highlighted the importance

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of communication and problem solving, domestic manufacturing has insulated Telescope’s hospitality customers from many of the delays and skyrocketing costs that accompany offshore container dependency.

For Telescope and its concentration on a family atmosphere and business model, its past and future may hold generational change as well as marked similarities. “Our entire team is working every day to prove to the world that our reputation is well deserved,” Warren says. “The future for Telescope will be reminiscent of the first 109 years as it was built on a genuine commitment that has served us well. This commitment will continue to be our goal in shaping the casual furnishings industry as a whole and our place within it for years to come.”

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INSIGHT

BRITISH FIRES

ELECTRIFYINGFLAMES British Fires’ groundbreaking electric fireplaces ignite sales for hearth retailers.

BY CHERISE FORNO

B

y prioritizing product design and customer feedback, British Fires (Christchurch, England) has capitalized on a growing demand for electric heating solutions that offer both warmth and unparalleled style with its popular lines of electric fireplaces, stoves, and accessories. Michael Athay, group managing director, notes that in the development process, the company first considers how the fireplace market has and will continue to evolve in the future.

“The hearth specialty retailers need to be aligned to the market in order to capitalize,” Athay says. “We are confident electric fires

TOP: The New Forest 63” Electric Fire BOTTOM: The New Forest 48” Electric Fire

and fireplaces will continue to be the sector that continuously grows for the foreseeable future.”

During the company’s extensive research process, it discovered that aesthetics is the top factor consumers consider when they purchase a fireplace, so this drives its commitment to craft eyecatching fireplaces, stoves, and suites, as well as realistic flames and fireplace media. “The number one reason in a decision tree is style and design, which is why our number one focus has been on our product designs,” Athay says.

British Fires’ recently released New Forest 48” Electric Fire won the “Art of Fire” award while on display at the Hearth, Patio, & Barbecue Association (HPBA) Expo in New Orleans in 2020, where it received a warm reception from hearth specialty retailers. The New Forest electric fireplace was also recognized as the best product to prioritize an artistic design, with heat being a secondary characteristic.

In 2021, the company debuted the New Forest 63” Electric Fire in response to stores in the United States requesting a larger version where the demand has increased for larger format, premium electric fires. The New Forest electric fireplaces are tested and certified by the CSA to internationally recognized standards.

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“The design and development of the New Forest Electric Fire was unique,” Athay says. “Each of our products are designed in-house by our own dedicated design engineers. This complex process involves extensive market research, design, development, engineering, testing, and certification of each of the products. Our attention to detail and focus on overall quality makes this process challenging but brings with it tremendous satisfaction.”

Athay explains how the patented design mounted the heater horizontally, bringing the glass to the front of the fireplace to create a deeper fuel effect bed. “This was an engineering challenge and resulted in the heater being positioned above the glass and creating a unique flow of controlled air throughout the product we call Air Curtain Technology,” he says.

Athay notes that the New Forest electric fires stand apart in the marketplace because of the product’s style, design, and realistic flames and signature logs, which were individually designed with inspiration from the New Forest National Park in the South of England.

“The New Forest Electric fires look as much like a real fire as you can get on the market today from an electric appliance,” he says. “We really focused on continued on page 101

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INSIGHT

KOZY HEAT

YEARNTO BURN Kozy Heat fireplace sales stay hot through all four seasons.

BY LARRY THOMAS

THE BURN SEASON, AS IT’S KNOWN IN THE

fireplace business, typically starts in late August or early September and lasts until spring, when warmer temperatures begin to draw people away from their fireplaces and out of their homes.

But for Hussong Manufacturing, sales of its popular Kozy Heat fireplace line didn’t cool off when last year’s season “ended.” The season just kept going and going and going—until the new season started last fall.

“Lately, it has been a little crazy. We haven’t had a slow period for the last couple of years,” says Heather Hussong Reasoner, the company’s manager of marketing and corporate relations. “Last year was the best year we’ve ever had.”

In fact, it marked the seventh-straight year of record-breaking sales for the family-owned company, and Reasoner thinks there’s a good chance the streak will continue in 2022. “The demand is still strong, but the supply chain is still a challenge,” she says, noting that some electronic components are hard to find due to shortages of computer chips. Plus, components that come from China can incur lengthy shipping delays and huge increases in freight costs.

A key reason for her optimism about 2022 is the positive reception the Kozy Heat lineup received at the Hearth, Patio & Barbecue Expo in March. It was the first time in two years the key trade show had been held, and Reasoner says the event had the feel of a “normal” show. “It was

TOP: Callaway See-Thru BOTTOM: Lakefield XL

very successful for us. Our booth was constantly full,” she says. “I think more people showed up than (trade show organizers) were expecting. It was great.”

She is especially pleased with turnout at several company-sponsored

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training sessions, noting that attendance at those events nearly equaled that of pre-pandemic shows.

She says buyers were particularly interested in landscape fireplaces— rectangular-shaped models that can be continued on page 101

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LAST WORD

PARÀ TEMPOTEST

ENDURINGBEAUTY

Italian fabrics from Parà are sure to make a statement in outdoor spaces.

BY KIMBERLY RODGERS

REGARDED AS THE GLOBAL LEADER in fabric design, quality, and innovation, Italy has a rich history in the textile industry that dates back centuries. Textiles have evolved into what is today one of the most important and vital sectors of the Italian economy, with the heart of the industry centered around Milan. For three generations, the Parà Industrial Group located in Brianza, Italy, (near Milan) has been producing premium high-performance Tempotest fabrics used in a variety of applications, including sun protection, marine, and indoor/outdoor furnishings and accessories.

TOP LEFT: High-performance Parà Tempotest fabrics provide effective solutions for sun protection.

TOP RIGHT: Marco Parravicini Bottom: Superior quality in materials and production ensures years of performance in all fabrics.

Founded in 1921 by the Parravicini family, Parà proudly celebrated its 100th anniversary last year. Every successful story starts from a solid foundation, says Marco Parravicini, CEO of Parà S.p.a. “And Parà’s foundation is represented by the values of the Parravicini family, which has strong roots in Brianza.” He adds, “We are proud ambassadors in the world of Made in Italy, and our products have always been characterized by a strong Italian stylistic identity.”

Beyond design, quality has almost become an obsession for Parà, Parravicini notes. A constant focus on innovation while maintaining the utmost in superior quality is the company’s standard operating procedure. “This is what sets us apart from the competition.”

Operating at the highest level has enabled Parà to work with the best suppliers in the industry, which have become real partners over the years. Indeed, through a strong distribution network in the United States, Tempotest fabrics can be seen on the frames of many highend casual domestic manufacturers and is a globally recognized high-performance fabric brand in a variety of applications.

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decades of reliability and performance to millions of consumers. Furthermore, there is a low environmental impact as products treated with Teflon do not contain PFOA (Perfluorooctanoic Acid) or its derivatives.

Developed in partnership with Teflon, Parà has created Teflon Extreme by Parà, Fabric Protector to further reduce environmental impact and help make fabrics last for an even longer amount of time, which helps to eliminate unnecessary landfill waste. The unique finish is a nanometric particle surface treatment that forms a molecular barrier around each fiber, providing double-action protection and a self-cleaning system that repels water and oil-based stains.

“It is an effective solution able to help consumers save energy. Teflon is synonymous with less cleaning, washing, reduced water, and energy use—all less harmful to the planet,” Parravicini says. During testing, products treated with Teflon Extreme for Parà have been shown to reduce the need to clean or remove stains from fabrics because much of the dirt that forms simply slips away. He adds, “Treated fabrics also allow easier removal of stains compared with untreated fabrics and also dry more quickly, helping to preserve the fabric’s beauty and performance over time.”

Tempotest fabrics are also treated with a special type of finishing called Hi-Clean, which creates an impenetrable barrier without compromising the fabric’s breathability.

The Hi-Clean finishing makes Tempotest fabrics repellent to water, grease, and oil as well as protects against rotting and the formation of mold and fungus. Hi-Clean makes the fabric self-cleaning, allowing dirt as well as fine dust to wash away with water or rain.

To avoid the unpleasant formulation of molds, fabrics are further treated using Sanitized, continued on page 100

6KüU GHOLJKW LQVLGH ćG ĐW In&Outdoor Fabrics tempotestusa.com

720 Anderson Ferry Rd | Cincinnati | OH 45238

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WHAT’S NEW White Cove Edge Gas Fire Pit Bowl

6 Hot Products To Sell Now

The White Cove Edge Gas Fire Pit Bowl from The Outdoor GreatRoom Company seamlessly integrates into contemporary landscaping with its unique edge design. A Midnight Mist Supercast finish allows the focus to be on the stunning dancing flames. The organic nature of the concrete is unique to each fire pit. Color variations and casual pitting are common attributes to the fire pit. Contact: (866) 303-4028 or www.outdoorrooms.com.

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Darwin Collection The Darwin collection from Emu Americas is functional and simple, reintroducing classic themes by utilizing a metal sheet mesh with a contemporary geometric structure. The ergonomic proportions of the seating components guarantee both comfort and adaptability to any patio, balcony, or outdoor environment. Designer: Lucidi/Pevere.

Contact: (303) 733-3385 or

New Forest Electric 48”

emuliving.us/collections/darwin.

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J Series Outdoor Fireplace The J Series Outdoor Fireplace from European Home is a single-sided contemporary fireplace with LED lighting and weather-resistant stainless steel. Additionally, the 40H features a choice of two burner types. The Linear Burner creates an even line of flame that looks impressive with glass fire media or Carrara Pebbles. The Campfire Burner features flames that are smaller on the sides and increasing in height to the middle. Paired with the log set media, it creates a natural campfire look. Both burners offer robust, animated flames. Contact: (781) 324-8383 or www.europeanhome.com.

The New Forest Electric 48” takes flame technology to the next level. The LED flame visuals offer deep, realistic fires and spread throughout the reflective liner, utilizing every angle. The signature logs are crafted from high-quality materials that perfectly fit together to capture every detail you would expect to see when walking in the New Forest, England. Distributed across North America by Miles Industries Ltd. To experience the New Forest’s next-level electric flame technology, visit a local authorized dealer to learn more. Contact: (800) 468-2567 or www.britishfires.ca.

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Milano Collection

Modern Farmhouse-style Table

Sophisticated, subtle, and sleek, the Milano collection from Ratana takes outdoor living to new heights.

With an impeccable attention to detail, the arm and sled legs are designed with a 3-inch square width and offers a slanted back for great comfort. The Pearl Grey aluminum frames are finished with a natural looking wood grain pattern. Available in an array of pieces to complete your alfresco look, the Milano is what Italians would call “perfetto”! Contact: (866) 919-1881 or www.ratana.com.

Designed and custom-built for the Big Green Egg, the NEW modern farmhouse-style tables incorporate design elements that are contemporary, yet comfortable—and look at home in any outdoor space. Made to fit the XLarge and Large EGGs, the tables are constructed with highquality aluminum and steel construction with a durable, weather-resistant powder-coated finish, watertight storage compartments, a heavy-duty shelf … and include a free lifetime warranty. Contact: (770) 938-9394 or www.biggreenegg.com.

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PRODUCTS Barbados Collection

2022 Stock Additions

The Barbados Collection effortlessly brings indoor style to the finest outdoor rooms with its modern cylindrical frame, contoured cast aluminum armrests, and stylish sling fabric back panel that can be customized to coordinate or contrast with the frame finish. A perfectly balanced combination of upscale design and lush comfort set Barbados apart as a true indulgence for a luxury lifestyle. Contact: (855) 6129800 or www.castellefurniture.com.

Fifteen new stock patterns added to our Textilene line. Bright, poolside colors, including a vintage candy stripe and the color of the year, Periwinkle.

Deep textured jacquards available in contemporary neutrals are also new this season. Textilene, the original allweather fabric, is incredibly UV stable, flame resistant, easy to clean, and extruded with antimicrobial agents. We keep over 360 stocked fabrics available on-demand with quick turnarounds. Contact: (800) 633-7550 or www.twitchellcorp.com.

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Napoleon Freestyle 365 Stand Alone Gas Grill

Coquille Cocktail Table (with Catalonia sofa) Inspired by the nautilus shell but in a modern interpretation, scalloped and ridged waves lap gently around the perimeter of Bernhardt Exteriors’ Coquille cocktail table, offering a mesmerizing pattern in natural stonecast. The all-weather designs offer a sophisticated style that’s functional and hypnotic. A companion accent table is also available. The Catalonia sofa offers lush all-weather comfort and eleganc e. Contact: (828) 758-9811 or www.bernhardt.com.

The Freestyle 365 features Napoleon’s Instant JETFIRE Ignition for quick and reliable startups. With three burners and 365 square inches of main cooking area, you can cook up to 22 burgers at once! Enjoy added features such as folding side shelves, integrated tool hooks and built-in bottle opener. The Napoleon Freestyle Series is designed to fit your lifestyle.

Contact: (630) 241-0506 or sales@fandcdistributors.com.

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Addison 5-Piece Fire Pit Chat Group

Estate Grill The American Made Grills Estate Grill is a luxury gas grill series that is designed and built entirely in the USA. The Estate comes fully loaded with Red Brass Burners, Rotisserie Kit, Drop-In Infrared Sear Burner, Smoker Box, and Grill Cover. The built-in model allows you to craft the perfect outdoor environment, building it into a custom outdoor kitchen island. Available in 30”, 36”, 42”, Built-In or Cart Models. Featuring the Gold Standard Lifetime Warranty. Contact: (800) 966-8126 or www.americanmadegrills.com.

Apricity continues to deliver what’s on-trend with the Addison 5-Piece Fire Pit Chat Group. Its clean lines and mix of allweather wicker, rust-free aluminum and a beautifully designed porcelaintopped fire pit adds a modern feel to any outdoor room. The clean, tailored deep-seating cushions offer comfort and enduring appeal for a total look that is sure to draw traffic to your floor. For elevated designs and increased sales, add Apricity to your mix. Contact: (888) 997-7623 or www.apricityoutdoor.com.

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PRODUCTS The Napoleon Element 42 Electric BuiltIn Fireplace

Muscle Grill Crafted entirely in the USA from the American Made Grills Hybrid Series, the Muscle Grill is a luxury grill series designed for use with solid fuels like wood, charcoal, and lump charcoal.

Available in 36” or 54”, Built-In or Cart Model, featuring the Gold Standard Lifetime Warranty. The Muscle Grill comes fully loaded with a Drop-In Infrared Sear Burner, Rotisserie Kit, Starter and Care Kit, & Cover. Contact: (800) 966-8126 or www.americanmadegrills.com.

Napoleon’s new Element 42 Electric Built-In Fireplace offers builders a netzero solution that rivals gas fireplaces with standard framing of the same size.

Featuring a clean face design, homeowners enjoy an optimum view of the flames and a premium log set that is nothing like the industry has seen before.

Contact: (888) 820-8686 or www.napoleon.com.

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EGGin’: David Rose Cooks on the Big Green Egg Let celebrated Chef David Rose show you just how easy it is to use the Big Green Egg. The most versatile outdoor cooker of all time, the EGG does much more than just grilling, it’s EGGin’! With recipes that reflect David’s Jamaican heritage, his classic French culinary training, and his Southern inspiration, you’ll enjoy delicious recipes, from apps to veggies, entrees, sweet treats, and even smoked cocktails. This hardcover has 150 pages with over 60 delicious recipes. Contact: (770) 938-9394 or www.biggreenegg.com.

Welles Cushion New for 2023: The Welles Cushion collection was inspired by Telescope’s “Vinyl Floral Cushion Group,” which was originally launched in 1966.

Welles is a fresh take on a Telescope classic using modern materials to ensure durability and comfort. Available with Standard MGP or Rustic Polymer Accents. Contact: (518) 642-1100 or www.telescopecasual.com.

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Cosmopolitan Cooking Table Offering innovative Invisacook induction technology, Danver’s Cosmopolitan Cooking Table provides solutions for any outdoor space—whether introducing cooking capabilities for spaces that may not have room for a grill or acting as a serving table with built-in warming capacity for a larger footprint kitchen. Key features include the option for two or four burners, two soft-close storage drawers, and an undertable, pass-through storage shelf. Contact: (203) 935-8357 or www.danver.com.

Heaven The idea underlying the Heaven project is that of lightness derived from forms emerging from hollow spaces bordered by interweaving lines. The thin, woven steel frame is the distinctive feature of an outdoor collection marked by well-proportioned lines and overall harmony.

Steel chairs paired with transparent glass tops lighten the table surfaces, lending them an intangible quality. Designer: Jean-Marie Massaud. Contact: (303) 733-3385 or emuliving.us/collections/heaven.

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PRODUCTS 2022 Stock Additions Fifteen new stock patterns added to our Textilene line. Bright, poolside colors, including a vintage candy stripe and the color of the year, Periwinkle. Deep textured jacquards available in contemporary neutrals are also new this season. Textilene, the original all-weather fabric, is incredibly UV stable, flame resistant, easy to clean, and extruded with antimicrobial agents. We keep over fabrics available on-demand with quick turnarounds.

360 stocked Contact: (800) 633-7550 or www.twitchellcorp.com.

Urbane by Daniel Germani Urbane is Danver’s latest collaboration with celebrated architect, designer, and brand creative director Daniel Germani. “Urbane introduces a unique aesthetic that, while modern, harkens back to traditional form,” Germani says. “I was inspired by the look and feel of heritage ranges and industrial kitchens when designing this collection, and have paid homage to that timeless style through stainless trim details with the hope of creating a statement piece that can be passed down through generations.”

Contact: (203) 935-8357 or www.danver.com.

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Ultimate 5 Gas Logs The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainlesssteel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com.

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Nature’s Wood Fire Pits Castelle Nature’s Wood Fire Pits blend modern simplicity with natural beauty. Inspired and created from nature, this collection of fire pits features “faux wood” cast aluminum tops and sides that mimic the look of real wood but are molded with heavy-duty cast aluminum. Contact: (855) 612-9800 or www.castellefurniture.com.

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New Forest Electric 63”

Delano by Plank & Hide puts a contemporary twist on an 1.5” tubular and rounded frame, powder-coated in a slate pebbled finish. Hip, cool, and fresh design that appeals to a wide range of buyers.

Contact: (888) 462-6852 or www.plankandhide.com.

The New Forest’s rear glass perfectly mimics every detail of the fire bed to create a stunning visual appearance. Choose between three log and glass effects to match your style. The Air Curtain Technology heater system is thermostatically controlled using the remote handset and displays the setting on the LCD screen. Choose a temperature between 63° and 81°F and the fire will do the work to heat the room up effectively. Contact: (800) 468-2567 or www.britishfires.ca.

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Delano

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PRODUCTS Primo AllIn-One Series The Primo All-InOne Series was developed with convenience in mind. The vision behind the product was to offer a selection of grills that are ready to grill with minimal setup out of the box. The All-InOne also comes standard with ceramic heat deflectors and the firebox divider unlocking the Primo’s full potential. Customers will go from box to barbecuing in just minutes! Become a Primo dealer today! Contact: (800) 851-3153 or www.primogrill.com.

DuroGreen Modern Adirondack Patio Set Take your outdoor space to the next level with a Modern Adirondack chair. Designed with simplicity and comfort in mind, the Modern is a clean, contemporary take on the classic Adirondack. All outdoor furniture is made in the USA with high-quality Tangent-certified recycled HDPE poly lumber. Attractive, comfortable and low-maintenance, it’s the perfect all-weather furniture to last a lifetime. Contact: (574) 327-6943, info@durogreenoutdoor.com or www.durogreenoutdoor.com.

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Carolina Hammocks Single Cushion Swing

Southport The Southport outdoor furniture collection by Lloyd Flanders features a sleek frame design, accented with a beveled extrusion that captures the classic loom panels. With the choice of color on both the frame and wicker insert, one can customize to any outdoor space. This premium outdoor furniture collection is made in America, using quality Lloyd Loom wicker. Contact: (800) 526-9894 or www.lloydflanders.com.

Bring traditional style to your indoor or outdoor leisure time with the new Carolina Hammocks Single Cushion Swing. The all-weather-resistant fabric is designed for optimal lounging using the perfect blend of comfort and maximum support. The eye-catching oak spreader bar is hand-dipped in a honey-gold marinegrade varnish and paired with zinc-plated hardware allowing for extended outdoor life. Contact: (252) 758-0641 or www.thehammocksource.com.

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Bigger is Shadier – Cantilever Umbrella

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Renaissance Cooking Systems’ newest line of made-in-America products is just what your customers want in their backyard. This lineup, along with RCS doors/drawers, sinks and refrigeration options, offer your customers highquality products they can enjoy for a lifetime. Contact: (800) 833-5998 or www.rcsgasgrills.com.

FiberBuilt’s 10’ x 10’ Cantilever Umbrella is a great solution when a patio needs a significant amount of shade and an in-table umbrella isn’t desired. These large-scale, offset umbrellas provide exceptional coverage plus the advantages of having a double vented canopy for excellent wind management, a 360°, foot-activated rotating pole for movable shade throughout the day, and a smooth-glide trigger lift. To coordinate with any décor, the canopy is available in hundreds of furniture-grade, solution-dyed acrylic fabrics.

Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Born in Texas, Made in America

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PRODUCTS Alpha 36S The Alpha 36S has been a part of the Kozy Heat lineup for a while now, and as you can see, no surprises there. A huge viewing area accommodates the enormous Kozy flame.

Contact: (800) 253-4904 or www.kozyheat.com.

Avalon 5-Piece Dining Collection

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Contemporary, luxe and with a distinctly modern edge, the Avalon 5-Piece Dining Collection proves that Apricity knows how to lead the industry in elevated, innovative new looks in outdoor design. The round dining set, with a uniquely crafted rust-free aluminum table base and chair frames, features a Resysta tabletop and seating accents. The revolutionary, eco-friendly Resysta has the look and feel of genuine wood, but is weather resistant and resists cracking and fading, maintaining its rich luster and appeal. Add Avalon to your showroom mix and discover the benefits of offering Apricity to your consumers. Contact: (888) 997-7623 or www.apricityoutdoor.com.

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Maldives Swivel Chairs (with Catalan accent table) A deep seat is embraced by a floating woven frame in Bernhardt Exteriors’ Maldives swivel chair. Allweather wicker is fashioned into a unique pattern that evokes a natural screen at an island resort.

A teak swivel base allows a 360-view of gorgeous outdoor settings, while the plush seat will guarantee vacation-worthy comfort. The Catalan accent table is an ideal complement in cast aluminum. Contact: (828) 758-9811 or www.bernhardt.com.

The Redesigned Loft is the New Standard in DV Fireplaces Available in 36” and 46” models, the sleek modern lines and multiple accessory options are sure to fit any design. The all-new Loft allows finish material to come to the edge of the unit, reducing installation time right out of the box. Contact (800) 851-3153 or www.whitemountainhearth.com.

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Lovinflame Tabletop Firepit

Decorative Canopy Options

Lovinflame tabletop Firepits are free-standing and portable, allowing you to enjoy clean-burning, wind-resistant, and odorless flames indoors or outdoors. They are the perfect companion for household gatherings and events. The technology is powered by Lovinflame’s proprietary stainless steel wick and ethanol-free fuel, which minimizes emissions, flare-ups, and risks associated with fuel spills. Contact (909) 781-8462 www.lovinflame.com, or hello@lovinflame.com.

FiberBuilt offers a wide selection of decorative options to customize umbrella canopies. Among the most popular this season are Bullion, Brush, and Decorative Header Fringe.

These graceful details ripple in the breeze, adding a softness to the décor, and can even be added to a valance-style canopy.

These stylish touches are available in several colors to effortlessly coordinate with or dramatically contrast with the canopy’s fabric. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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PRODUCTS The Napoleon Rogue EQ Connected Electric Grill

The DuroGreen Savannah Rocking Chair

The Napoleon Rogue EQ Connected Electric Grill Series is the first line of full-size outdoor electric grills with IoT technology.

The two-burner Rogue EQ 365 is the first product launch in the series and will be available in the fall of 2022. Now backyard chefs can have flavor powered by electricity. Contact: (888) 820-8686 or www.napoleon.com.

Grab a cup of coffee and relax in sweet southern style with the Savannah ladderback rocking chair. This outdoor furniture is made in the USA with Tangent sustainable lumber from premium high-density recycled plastic. Low-maintenance, stylish and all-weather, it’s the perfect patio companion. The Savannah ladder-back rocking chair comes in a variety of colors to match your outdoor décor. Contact: (574) 327-6943, info@durogreenoutdoor.com or www.durogreenoutdoor.com.

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Pawleys Island Chippendale Dining Chair Sit back and relax in the all-weather-resistant Chippendale Dining chairs. The Chippendale Dining chairs bring a warm and inviting addition to your outdoor dining set. Available in three heights, this dining chair can be paired with any of the coordinating dining furniture, adding elegance and style to any setting. Handcrafted in North Carolina with recycled HDPE, this furniture is guaranteed to not rot, splinter, or crack. Contact: (252) 758-0641 or www.thehammocksource.com.

This vent-free gas contemporary fireplace features a modern, trimless, open- front style and is designed with simplicity in mind. With zero clearance with vent-free technology, you have multiple benefits including ease of installation as well as greater flexibility in fireplace location all while delivering fuel efficiency ratings near 99%. The H Series modern linear gas fireplace is available in three lengths: 42 , 60 , and 72 . (42 model pictured.) Contact: (781) 324-8383 or www.europeanhome.com.

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H Series Single-Sided Fireplace

Mombo Gas Log System The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Contact: (888) 295-5647 or www.eiklorflames.com.

Solstice The Solstice outdoor furniture collection by Lloyd Flanders features clean lines, a high back, and a sleek frame that enhances the European inspired design. The fully upholstered look, and contemporary comfort make for an outdoor collection that will be enjoyed for generations. This premium outdoor furniture collection is made in America, using quality Lloyd Loom wicker. Contact: (800) 526-9894 or www.lloydflanders.com.

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T H E AL U M I N U M L AKES I DE COL L ECT I ON T H E H E R I TAG E S L I NG CO L L E CT I O N

For rooms without walls.

MALLINFURNITURE.COM

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PRODUCTS Napoleon Freestyle 425 Stand Alone Gas Grill The Napoleon Freestyle 425 is a compact grill with high-end features at an unbeatable price. Four stainless steel burners produce evenly distributed heat with 38,000 BTU of power. Easy to clean, cast iron porcelainized enamel cooking grids are rust-resistant and provide the iconic sear marks that Napoleon is known for. Being stylish never tasted so good. Contact: (630) 241-0506 or sales@fandcdistributors.com.

Kingston Kingston by Plank & Hide is a generously proportioned seating group, woven in a multicolor all-weather weave, then wrapped with an exposed tubular powder-coat frame. Uniquely designed and super comfortable, Kingston is an on-trend look, suitable for any outdoor entertainment area. Contact: (888) 462-6852 or www.plankandhide.com.

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Propane Patio Heater The Propane Patio Heater from Telescope Casual is the perfect outdoor dining solution! The convenient electronic ignition is fueled by a standard 20-pound propane tank (not included), and the burner is 46,000 BTU. This item can be used as a free-standing product or under several of Telescope’s dining, balcony, and bar height tables. Only from Telescope Casual!

Contact: (518) 642-1100 or www.telescopecasual.com.

White Onyx Beacon Round Gas Fire Pit Table The Beacon Gas Fire Pit Table Collection is a beautiful new take on a classic style. The unique White Onyx Supercast concrete top sits upon the durable powder-coated steel base. Chat height naturally invites guests to sit around the fire and relax. The 20” Crystal Fire Plus Burner is UL Listed for safety. Contact: (866) 303-4028 or www.outdoorrooms.com.

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Introducing Phifer Matte Phifer is excited to introduce matte finish to its popular line of Phifertex Wicker Weaves outdoor furniture fabrics! The matte look is not only new to Phifer, but is unique and exclusive to the industry as well. Woven with yarns coated in a low sheen matte vinyl, this collection adds a completely new design option in a chic finish. This collection will be introduced in four colors on July 1, 2022. Contact: (800) 221-5497 or www.phifer.com.

The New Ortal Wilderness Three-Sided Stand Alone New for 2022, the Wilderness Collection Three-Sided Stand Alone model features an ultra-realistic flame with the ambiance of a wood-burning fire. Because it can be placed nearly flush against any wall, it’s ideal for either new construction or retrofits when it’s not desirable to build a fireplace into a structure’s framing.

Contact: (844) ORTAL-FIRE or www.ortalheat.com.

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PRODUCTS SimpliFire Format Wall-Mount Electric Fireplace with Floating Mantel

Biltmore A collection of outdoor dining and living pieces, the Biltmore will bring you closer to nature while allowing you to kick back in total elegance. This set is upholstered in a Wild Truffle resin woven finish on an aluminum frame and wood grain finish legs. No cushion required! Contact: (866) 919-1881 or www.ratana.com.

Add a modern centerpiece to any space with the SimpliFire Format. In a minimalist floating-mantel design in several lengths, it fits any décor with multi-colored accent lighting and no screen or heat vents to detract from a clean, built-in look. It comes with clear crystal media and ShadowGlo Alpine Timber logs. Install it without the need for construction, and safely place a TV or artwork right above. Enjoy year-round with or without heat.

Contact: (877) 320-0730 or www.simplifire.com.

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All-New Phifer Cushion Collection Phifertex Cushion Collection is the perfect compromise between durability and comfort. While still providing the benefits of PVC, these fabrics are woven with small denier polyester-coated yarns to provide a soft and pliable hand in cushion upholstery applications. Infused with Microban antimicrobial protection, the fabrics are easy to maintain and clean.

Look out for the release of Phifertex Cushion Collection in eight new colors, coming July 1, 2022! Contact: (800) 221-5497 or www.phifer.com.

Sunbrella Perspectives Collection Perspectives is a bold and bright new collection from Sunbrella that merges real nostalgia with modern sensibilities. Motifs come to life through dimensional texture, carefully considered color arrangements and woven effects with fabrics that tell a story through new constructions, novelty yarns, and nuanced patterns inspired by memorable experiences. All fabrics within the Perspectives collection are designed to coexist in harmony with each other and Sunbrella’s existing portfolio. Contact: (336) 221-2211 or www.sunbrella.com.

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Callaway See-thru A Distinctive New Vertical Ortal Fireplace

Help your customers bring the indoors outdoor with the Callaway See-Thru with an outdoor kit.

Customizable media and indoor/outdoor or indoor/indoor capabilities make this showstopper fireplace an absolute must. Contact: (800) 253-4904 or www.kozyheat.com.

The new Wilderness Collection 31H Front Facing Fireplace, with its 31” x 65” configuration, offers a dramatic enhancement to a room design. This model features an ultra-realistic gas flame that provides the ambiance of a wood fire, but with all the innovations of other Ortal luxury fireplaces. It’s also available as a Tunnel model with through-theglass visibility. Contact: (844) ORTAL-FIRE or www.ortalheat.com.

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PRODUCTS Hoxter Give that wow factor to your clients with Hoxter, the world’s finest wood-burning guillotine fireplaces. All of these singlefaced and see-through models feature double ceramic glass, which increases combustion temperatures and gives a cleaner burn (efficiency over 80%) and ultra clean glass unlike most competitors. Hoxter’s easy-gliding guillotine system can be serviced from inside the fireplace!

Hoxter—the best technology starts with the details!

Contact: (860) 639-8284 or www.thevulcangroup.com.

Cerona True-Arched Gas Fireplace by Heat & Glo The Cerona gas fireplace is a modern take on an enduring classic, ahead of the curve in comfort and convenience. It features the industry’s only truearched firebox, unlike a curved front over a square opening. The patented FireBrick ceramic interior radiates 25% more heat. And the fireside experience comes alive with LED accent lighting, anti-reflective glass, real-life split logs, heat management and touch control—or even voice control in the optional IntelliFire app. Contact: (888) 427-3973 or www.heatnglo.com.

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Tempotest USA In addition to one of the most extensive and stylish collections of woven solution-dyed fabrics in the world, Para Tempotest also offers digitally printed outdoor PET fabrics. These bright and vibrant prints are offered in four base cloths: canvas, shantung slub, basketweave, and a base that passes FR standards including NFPA 701 and IMO standards.

These are printed to order and can be colored to suit your customers’ needs for a modest 40-yard minimum! Contact: (972) 512-3534 or www.tempotestusa.com.

Warming Trends WATERSTOP Fitting The WATERSTOP is a patent-pending fitting that protects electronics and valve systems from water and debris while delivering outstanding flame performance. This new fitting also keeps the gas supply line dry and continues to allow the CROSSFIRE brass burner to self-purge any water in the manifold. Contact: (303) 346-2224 or www.warming-trends.com.

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Shiplap Wall Mantel Electric Fireplace With efficient heat and beautiful, lifelike flames, this wall mantel electric fireplace (23WM6603PO101S) is sure to be your new favorite spot to gather round with friends and family. Shiplap details help to create a rustic cottage feel alongside brilliant fire that can be enjoyed with or without heat for a cozy home all year long. Includes interchangeable contemporary fire glass and realistic log set with ember bed. Contact: (561) 330-3201 or www.twinstarhome.com.

Spartherm-America has a new CD. Please check out the new brochures for the “Spartherm Collection” and “Gemuetlichkeit” on the new homepage, www.spartherm-america.com, or order some for your company. Contact: Spartherm-America / MarkusAumann / m.aumann@spartherm.com / 0049-15222644162.

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PRODUCTS Spartherm

Hudson

Spartherm-America has a new CD. Please check out the new homepage at www.spartherm-america.com and enjoy the new experience. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162.

A practical and contemporary collection of sling furniture, Hudson offers a dining chair and both armless and arm chaise lounges that match perfectly to Woodard’s abundant table assortments. Hudson is available in numerous finish and sling options, and is constructed to Woodard’s high performance and quality standards.

Contact: (800) 877-2290 or www.woodard-furniture.com.

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Drum Smoker Spring Hinge This adjustable spring-assisted hinge allows users to keep their hands free when checking on their slow-cooking masterpiece. The multi-position spring adjustment accommodates a variety of lid weights and opens beyond 90 degrees for full access to the smoker.

The high quality stainless steel hinge body is built to withstand extreme heat and fits on a variety of drum smokers. Contact: (800) 8289254 or www.weberknapp.com.

Valor LEX Series electric fireplaces Extremely versatile in their design, Valor LEX Series electric fireplaces look equally as impressive set in the wall as they do in a three-sided or corner installation. Almost any conceivable fireplace design can be achieved, providing a stunning visual. The LEX offers realistic flame effects with a choice of three flame colors and five flame speeds. Additionally, choose between 13 under-bed lighting options or select the automatic setting, which cycles through the whole range. Contact: (800) 468-2567 or www.valorfireplaces.com/lex-electric.

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Bermuda Slat Chair Round Fire Pit Table This round fire pit table (FP35052D915-17001) makes for the perfect gathering spot! A stunning base of shadow black sits beneath a warm, gray concrete top. Powered by a 20lb. propane tank (sold separately), which is conveniently hidden in the base and has adjustable flames and a push-button ignition to output up to 50,000 BTU and includes the fire rocks. An included weather-resistant fabric cover protects the fire pit table when it’s not in use. Conta ct: (561) 330-3201 or www.twinstarhome.com.

A quaint downtown bistro, hotel poolside dining, a backyard garden retreat, Bermuda Slat chairs adorn any outdoor space with casual elegance. Handcrafted from powder-coated aluminum, and accented with weatherproof marine grade polymer slats, these chairs easily integrate with any style. Contact: (941) 213-5869 or www.windwarddesigngroup.com.

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PRODUCTS Smokin’ Ugly Pizza Oven The Smokin’ Ugly Pizza Oven is easy to assemble and has charcoal and wood heating options. Griddle hotcakes, fry up some eggs, toast a sandwich, or wood fire a delicious homemade pizza!

This Pizza Oven Kit is a must have for any Drum Smoker enthusiast! Contact: (800) 828-9254 or www.weberknapp.com.

Valor Outdoor Gas Fireplaces Your customers can enjoy the comfort of a Valor gas fireplace outdoors by adapting any zero-clearance gas fireplace or specified gas fireplace insert with the Outdoor Conversion Kit. A Valor gas fireplace provides efficient heat to replace the outdoor chill with comfortable, radiant warmth. Create a focal point and extend the time that you spend outdoors with a Valor outdoor gas fireplace. Contact: (800) 468-2567 or www.valorfireplaces.com/outdoor.

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A Cook Stove for the Home

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The Cookin Stack from La Castellamonte, Italy, will light up every room that needs a cooking feature with the added benefit of heating the home. This compact ceramic stove that sits on an oak base is the perfect match for cooks with style. Features include an eco-friendly combustion system, a stainless-steel cooktop that heats evenly, and a choice of contemporary tile colors. Cooking has never been more fun. For more cook stove products from Wittus, contact: (914) 764-5679 or www.wittus.com.

Sunbrella Shade Fabrics

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Antigua Deep Seating Lounge Chair Alfresco Home introduces the Antigua Deep Seating Lounge Chair. Designed in Europe and manufactured from the finest Indonesian Teak, this bold collection is a true showstopper. Antigua features wide teak slats and a sled base that makes a statement of style and comfort. It is also pre-aged in a “Coastal” finish and accented with an elegant weave of solution-dyed belt material on the back. Finally, the sloped seat, angled back, and revolutionary “Bee Wett” drainable cushion make this collection not only eye-catching, but incredibly comfortable. Contact: (440) 821-1188 or www.alfrescohome.com.

Sunbrella shade fabrics have color to the core and UV-stabilized pigments at the fiber level to be fade-resistant and retain their beauty even when exposed to direct sunlight and normal wear. They also hold the Seal of Recommendation from the Skin Cancer Foundation, which recognizes safe and effective UV protection. Note that alongside shading, the Skin Cancer Foundation recommends a complete sun protection regimen, including regular use of sunscreen, to aid in preventing sun damage. Contact: (336) 221-2211 or www.sunbrella.com.

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Warming Trends Ready-To-Finish Kits Warming Trends’ ReadyTo-Finish kits provide all the necessary items to create a simple turnkey fire feature from start to finish. With easy setup in mind, simply connect to the gas supply and add veneer. You’ll be enjoying your fire in no time. Contact: (303) 346-2224 or www.warmingtrends.com.

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Tempotest StarScreen Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com.

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PRODUCTS Sienna Sling Chaise Lounge Add modern, stylish luxury to any outdoor retreat with the Sienna Sling chaise lounge. Tough, solid marine grade polymer, all stainless-steel fasteners, and a wide array of luxurious fabrics to choose from, all expertly handcrafted in the USA. The Sienna chaise lounge complements all outdoor escapes. Contact: (941) 213-5869 or www.windwarddesigngroup.com.

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JC Bordelet Wood Burning Fireplaces Enjoy exceptional contemporary products with high heating capabilities, beautifully designed suspended metal fireplaces from JC Bordelet, France. Available in four models—Eva 992 (as shown), Lea 998, Tatiana 997, and Zelia 908—each style has its own options, depending on the design scenario. Superior craftmanship combined with innovation and high-quality materials are signature details of this line of elegant wood-burning stoves. Contact: (914) 764-5679 or www.wittus.com.

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Jayne Collection by Gensun Gensun’s Jayne collection is a 2021 ICFA Design Excellence Winner. The Jayne collection captures the relaxation of outdoor living with its enveloping softness and unique use of materials. Jayne’s seamlessly integrated straps surround you as you sink into its cloud-like cushions, and the GEN-Teak finished aluminum arms give the warm look of wood without the maintenance. With its gracefully curved silhouette, modern detailing, and striking stance, Jayne is an inviting addition to any outdoor space. Contact: (866) 964-4468 or www.gensuncasual.com.

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SV Series You can enjoy these modern fireplaces from indoors and outdoors. The double layered ceramic glass panel on the indoor side will complement your room as an additional window with a dancing flame behind. Available in four sizes up to 7 feet long (6 feet model SV-72 shown). New dealers are welcome! Contact: (844)-636-3473 or www.woodbridgedealer.com.

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The NEW Memphis Elite ITC 3.0: Luxury and Innovation

Lovinflame Amber Ceramic Candle

Big and bold, the Memphis Elite ITC 3.0 pellet grill is the ultimate outdoor appliance for restaurant-quality, woodfire cooking. With up to 1,275 square inches of cooking surface, a 24-lb. pellet hopper, and precise temperature control up to 700°, the Elite Cart is truly a revolutionary cooking appliance. Smoke, sear, roast, and bake on one appliance with choice of carts, built-ins, and accessories. For contractor and dealer programs, incentives, and product support opportunities, contact: (888) 8832260 or www.memphisgrills.com.

The Amber Ceramic Candles bring a modern twist to a classic look, and paired with the larger fuel holder, they will burn for seven uninterrupted hours so you can focus on what’s most important to you…you. Using a specially formulated non-flammable fuel, Lovinflame candles are safe to use both indoors and outdoors, and are sure to set the mood in any room.

Contact: (909) 781-8462, www.lovinflame.com, or hello@lovinflame.com.

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PRODUCTS Fire Magic Pizza Oven The handsome, new Fire Magic Pizza Oven isn’t just for artisanstyle pizza. You can bake, broil, and more with thermostatic control up to 750°F. Truly a complete outdoor oven, the built-in Pizza Oven boasts a ceramic glass viewing window in an easy access door to the pizza stone or baking rack.

Designed to complement the Fire Magic suite of outdoor kitchen products, the new Pizza Oven will be available this summer. Contact: (800) 3323973 or www.firemagicgrills.com.

Mixed Media|Made by NorthCape NorthCape’s mixed media features comfy, sleek modern-day designs at a value. The Hixon collection offers outdoor seating made with sturdy powdercoated aluminum frame, PolyTuf by Tangent poly lumber and premium cushions. Made in the USA. Contact: (708) 563-2890 or www.northcape.com.

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PGS A-Series Timer Grills

Turner Sleek, clean contemporary iron, Turner is a collection of seating and dining that is scaled for balconies, small patios, and porches. It’s micro-mesh seat and back allow you to use the group with or without cushions.

Smart in smaller settings anywhere and marries perfectly to Woodard’s mesh table assortments. Contact: (800) 877-2290 or www.woodard-furniture.com.

PGS has used over 40 years of experience to produce an easy to operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The A-Series has aluminum castings, a stainless steel “H” burner, and stainless steel folding side shelves. It offers a FuelStop One Hour Gas Flow Timer option to add a sense of security and not waste propane, with performance-focused grilling in mind. Contact: (949) 474-3070 or www.aeicorporation.com.

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Bella Dura Home Animal Magnetism

Via Seaside Unveils Greens Collection from Maiori Studio

Animal Magnetism Indigo is a smallscale all-over animal skin pattern featuring colorful spots that are woven on a soft, fine chenille ground. Nye Dusk is a texture with the look of a finely woven linen plain, with added interest in the warp direction to give it subtle movement and texture. It is both tone-ontone and solid in appearance, and available in 23 colors. The fabric is part of the Bella Dura Home Cut program, which is a collection of 130 of the best-selling fabrics available immediately by the yard. Pictured: NYE Dusk. Contact: www.swavelle.com.

Via Seaside introduces the Greens Collection. Designed as a simple drip watering system, Greens allows water to flow from top to bottom, making it ideal for interior as well as outdoor spaces. Greens’ modular, stackable design allows for single, double, and triple flexibility wherever your garden grows. Contact: (800) 809-3114 or www.viaseaside.com.

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Storm Engineered for strength, the Storm is constructed from corrosion-resistant aluminum and high grade stainless steel. Through careful consideration, Woodline has selected and developed the most resilient canopy fabrics to be able to handle whipping winds and scorching sun, while the built-in stainless steel pulley system ensures smooth and effortless operation.

Contact: (848) 266-0801 or www.woodlineshade.com.

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PRODUCTS Eco-Friendly Upholstered Sectional|Made by NorthCape

DV32CV Fireplace Woodbridge Fireplace introduces the DV32CV model.

Adjustable input rate 25,000 36,500 BTU (NG) or 25,000 32,500 BTU (LP) makes this 32” fireplace ideal for medium-sized rooms. The DV32CV is available with millivolt or electronic ignition systems and features a herringbone brick liner, realistic 8 piece log set, and a clean face. Contact: (844)-636-3473 or www.woodbridgedealer.com.

Tuscino combines indoor style with outdoor spaces.

Tuscino originated from the Finnish word “tuoli,” meaning chair, and the Italian word “cuscino,” meaning cushion. NorthCape’s new upholstered Tuscino collection offers a contemporary modular design, comfortable plush seating and is constructed with durable eco-friendly PolyTuf by Tangent material. Comfortable, stylish, and built for outdoor use. Made in the USA. Contact: (708) 563-2890 or www.northcape.com.

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Picollo This innovative side post is extraordinarily versatile and hard-wearing. The Picollo achieves full 360º rotation and boasts a side-to-side tilting feature designed to allow the canopy to cast the perfect shade throughout the day. Adaptability, endurance and aesthetic design all align, making the Picollo a genuine patron of shade. Contact: (848) 266-0801 or www.woodlineshade.com.

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Bella Dura Home Harborview Harborview is a small-scale up-the-roll stripe with a menswear vibe. It has a herringbone ground and pinstripe that is created by the slub yarn in the warp. The fabric is part of the Bella Dura Home Cut program, which is a collection of 130 of the best-selling fabrics available immediately by the yard. Pictured: Harborview Sailboat. Contact: www.swavelle.com Circle Reader Service No. 192

Infrared Dynamics Sunpak and Sunglo Patio Heaters Sunpak and Sunglo outdoor infrared patio heaters are produced by Infrared Dynamics, the recognized leader in the outdoor comfort heating industry. Produced with pride in the USA since 1966. With a great lineup of options, you can comfortably and efficiently warm your outdoor areas and extend your outdoor entertainment season for several months. Contact: (888) 317-5255 or www.infradyne.com.

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The Avondale Aluminum Side Chair Distinguished by a simple frame and wide-slatted back, the Avondale Aluminum Side Chair proves there’s elegance in understatement.

Made of premium wrought aluminum and finished with a durable powder-coating, this versatile side chair is built to last for years of outdoor enjoyment. This chair mixes well with a variety of other outdoor styles. In-Stock and ready to ship!

Contact: (888) 868-4267 or www.summerclassics.com.

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PRODUCTS Mobile Kitchen Islands by Gensun

Spartherm Modular System

Gensun’s 67” mobile islands are available in a traditional style (Paradise) or a more contemporary style (Modanō). They have heavy duty locking caster wheels and handles on either side for easy movement. They come in a variety of finishes, including scratch-resistant embellished finishes for the countertop, and have a lifetime structural warranty. Contact: (866) 964-4468 or www.gensuncasual.com.

The German engineered Spartherm modular system with its Medium (600) and Large (700) fireboxes is offered in Free Standing Stoves, Inserts, and ZC fireplaces with various pedestals and frames. An even larger unit (800) will hit the market later this year. Become a dealer by contacting Powrmatic of Canada at: Canada: Luc Bachand – (514) 493-6400 or lbachand@powrmatic.ca, or in the U.S.: Mike Aube – (802) 296-2814 or m.aube@the-agency-llc.com.

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Tofino Deep Seating Swivel Armchair Sit back and relax in the sleek and contemporary Tofino Swivel Armchair. New to the Tofino Collection, this chair is made from recycled plastic and is versatile in its design and aesthetic. Contact: (800) 490-1283 or www.crpproducts.com.

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High-performance Grills and Accessories for Today’s Outdoor Kitchens In addition to award-winning pellet grills, Memphis designs and engineers high-performance, coordinating doors and drawers sized exclusively for their built-ins. Crafted for beauty and durability, the doors/drawers are all 304 stainless steel, with soft closes, and sturdy 100-lb. slides. With its superior grills, NEW stone islands, accessories, and doors/drawers, Memphis is your turnkey outdoor kitchen solution. To learn more about contractor and dealer programs, incentives, and product support opportunities, contact: (888) 883-2260 or www.memphisgrills.com.

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Louisiana Grills Founders Legacy 1200 Pellet Grill The Founders Series Legacy 1200 by Louisiana Grills is a distinguished grilling machine designed to raise the standard of your backyard culinary experience. Coupling the legacy of pellet grilling with innovative technology, this grill is an homage to our founder and pellet grill visionary, Dan Thiessen. For those who want the best, look no further than the Founders Series by Louisiana Grills. Contact: (877) 303-3134 or www.dansons.com.

SHADE PRODUCTS & CUSHIONS FOR EVERY LOCATION, BUDGET AND DESIGN 866.667.8668 www.fiberbuiltumbrellas.com BUILT FOR COMFORT. BUILT TO LAST.

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Presenting a curated collection of outdoor accessories and furniture from distinctive brands around the world, Via Seaside offers more options for outdoor living spaces. Featuring La Lampe, a beautiful collection of outdoor solar lighting, and introducing the Greens modular planter system from Maiori Design. Learn more at www.viaseaside.com.

July 13-17 Atlanta Summer Market: Booth 230 | July 19-22 Casual Market Chicago: Showroom 1590 | July 24-28 Las Vegas Summer Market, Showroom C458A Seaside Casual Furniture | 800-809-3114 | sales@seasidecasual.com | www.seasidecasual.com Circle Reader Service No. 95

PRODUCTS 1200 Black Label Series Grill with Wi-Fi Control The Black Label Series by Louisiana Grills boldly reimagines the art of pellet grilling. As the largest grill in the Black Label Series, it features next-level cooking capacity, innovative technology upgrades, and a stylish design.

This premium line is flavor redefined. Contact: (877) 303-3134 or www.dansons.com.

Comfort you can customize! This Stratford Deep Seating Collection has been redesigned for 2022 to encourage multiple, modular configurations.

Made from recycled plastic and boasting a classic mission style, this sustainable collection offers the perfect balance of modern sophistication and timeless style. Contact: (800) 490-1283 or www.crpproducts.com.

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Stratford Modular Deep Seating Collection

PW Designer Series Elevate Lounge From PW Designer Series, Elevate is a new outdoor furniture collection for those who appreciate minimalist design and bold expression. Every silhouette is sculpted in clean, continuous lines with a low profile and ultra-modern platform bases. Choose from preconfigured lounge sets from small to extra-large or customize your outdoor lounge with an infinitely adaptable selection of chairs, chaises, tables, and ottomans.

Contact: (866) 442-5455 or www.pwdesignerseries.com.

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The Avondale Aluminum Arm Chair The Avondale Aluminum Armchair features a classic mid-century modern design with deep seating and simple lines. Made of premium wrought aluminum and finished with a durable powder-coating, this stylish chair is built to last for years of outdoor enjoyment. This chair mixes well with aluminum dining pieces, accent tables, and a variety of other outdoor styles. In-Stock and ready to ship! Contact: (888) 868-4267 or www.summerclassics.com.

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“This is my first Vegas market and as a veteran in the industry, I’m seeing products with a fresh pair of eyes.

More importantly, I’m buying here, as a designer and an advocate of the industry. ” — David Santiago, Owner/Interior Designer, Casa Santi Interior Design, LLC New York City, NY Furniture, Décor, Gift, and Rugs

Business-to-business is still person-to-person, and Las Vegas Market is where partnerships between buyers and sellers are formed and nurtured, all against the backdrop of a world-class West Coast destination.

Join us and see why thousands of furniture, gift, and home décor products are only part of the story at Las Vegas Market!

Register Now: July 24 –28, 2022 LasVegasMarket.com | @lasvegasmarket

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PRODUCTS Spartherm Collection The Spartherm Collection offers Front, SeeThrough, Left/ Right Corner, Bay or Peninsula wood- burning fireplace with clever counter-weighted “guillotine style” doors.

It travels up/down for wood loading and unclips sideways while down for glass cleaning. Become a dealer by contacting Powrmatic of Canada at: Canada: Luc Bachand – (514) 493-6400 or lbachand@powrmatic.ca, or in the U.S.: Mike Aube – (802) 296-2814 or m.aube@the-agency-llc.com.

Fire Magic Contemporary Island Highlighting sleek styling and featuring a power burner cut-out, the new Fire Magic ID790 Contemporary Island is designed to complement Echelon, Aurora and Black Diamond 790 grills and power burners. The easy-to-assemble island is constructed from glass fiber reinforced concrete (GFRC) and comes in a smoke gray finish with distinctive black accent stripes and a polished black top. Also included is a double timer-box cut out to accommodate the grill and power burner. Contact: (800) 332-3973 or www.firemagicgrills.com.

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Clementi

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Since 1975, family pride is built into every Clementi product. Only the highest quality materials like food-grade stainless steel are combined with Italian craftsmanship and painstaking quality control to build every Clementi pizza oven outdoor product. Weighing in at up to 50% more than the competition, The Vulcan Group gives you margins up to 25% higher. Clementi—The King of Fire! Contact: (860) 639-8284 or www.thevulcangroup.com.

Le Griddle – Tasty Cooking The greatest innovation in outdoor grilling since the invention of the BBQ—your customers will love to complete their outdoor kitchen with the most versatile griddle ever made and share exciting new cooking experiences with family and friends. Perfect for any meal, cook mouthwatering dinners, lunches and even breakfast. Le Griddle is currently adding more dealers across the U.S. Contact: (800) 833-5998 or legriddleus.com.

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Athens For 2022, Treasure Garden is introducing the new Athens base under the Shademaker collection. The Athens is a 108-pound, two-tone cast aluminum market base with wheels, designed for hospitality and high-end residential applications. Fusing design with functionality, Treasure Garden has crafted a market base that has the best of both. The simplistic curves, along with the two-tone colors, provide a contemporary and highend complement to any market umbrella. Contact: (626) 814-0168 or www.shademakerusa.com.

Cimarron Timbers Cimarron Timbers incorporates Hargrove’s Radiant Heat Technology into a vent-free set. Now, instead of heat rolling out the top opening of the fireplace, it is reflected off the logs and felt in the room immediately. Cimarron Timbers is available in millivolt, variable flame, and electronic ignition in 24” and 30” sizes. Contact: (800) 725-4166 or www.hargrovegaslogs.com.

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Say Hello to Mia Made in America by Seaside Casual, the MIA (me-ah) Collection features a modern, inviting, aesthetic that offers deep-seating comfort and beauty to your outdoor spaces. MIA features the best of both worlds, with sectional and sofa/loveseat applications that feature single, double, and triple seating options in a space-efficient and contemporary design. Stylish, comfortable, and practical, MIA manages to fit in any setting from the balcony to the patio, to just about anywhere you can imagine. Arriving early 2023. Contact: (800) 809-3114 or www.seasidecasual.com.

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PRODUCTS Kodiak Timbers Double Stack

Titan Base For the 2022 season, Treasure Garden is introducing the new Titan Base under the Shademaker collection. The Titan Base is designed to hold the maximum weight needed for large umbrellas, while having the benefit of cost savings on freight. Strong in both weight and material, the Titan Base features a galvanized steel frame and a dense aluminum lid. It weighs up to 850 pounds with standard concrete pavers that dealers or consumers can purchase at any home improvement store. Contact: (626) 814-0168 or www.shademakerusa.com.

The Kodiak Timbers is a large-style log set that utilizes the Double Stack burner system. The Ceramic Fiber logs allow the set to glow unlike any other large set. It consists of ceramic fiber logs and is available in 21, 24, 30, or 36-inch sizes. Contact: (800) 725-4166 or www.hargrovegaslogs.com.

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PW Designer Series Elevate Dining The Elevate Collection is bringing something new to the table. Boasting a clean profile and striking silhouette, Elevate’s sleek Dining Chairs find their perfect match with your choice of the Parsons or A-Frame Dining Table. All styles are crafted of genuine POLYWOOD lumber to create the dream outdoor dining set you’ll love for life.

Contact: (866) 442-5455 or www.pwdesignerseries.com.

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LAST WORD

PARÀ TEMPOTEST

continued from page 60

a comprehensive odor management in textiles and shoes. Sanitized protects plastics, surfaces, and mattresses from the formation of fungi and algae, reduces dust mites and odors, and provides long-lasting material protection.

Parravicini notes that Parà was the first company to introduce to the industry a shade fabric collection for sun protection with Global Recycled Standard (GRS) certification. GRS is an international, voluntary standard that sets requirements for third-party certification of recycling materials.

This collection won the sustainability award at R+T 2021—the world’s leading trade fair for roller shutters, doors/gates, and sun shading systems. By recycling 328 plastic bottles, over 225 square feet of fabric was produced. “Through a recycled and GRScertified PET (Polyethylene terephthalate, 100% recyclable) yarn, we created this fabric that is characterized by exceptional elastic recovery and better resistance to strong forces and strains, which make it particularly suitable for large structures.”

In another effort to help protect the environment, Tempotest has received the STANDARD 100 by OEKO-TEX, one of the world’s best-known labels for textiles tested for harmful substances. It stands for customer confidence and high product safety. “This certification signifies that Tempotest products do not contain any harmful products and is in harmony with the environment,” Parravicini says.

A vertically integrated manufacturer, Parà has always had total control of all phases of the production cycle, from the spinning and weaving stages, printing to dyeing, to coating and finishing. Vertical production has

allowed the company to effectively manage both fluctuating availability of raw materials and the substantial growth of product demand over the last couple of years as consumers focus more attention and dollars Fabrics from Parà come in a variety of visually appealing color options. on their homes.

Parà has five production facilities, all located in Northern Italy. To help meet increased customer demand, the Each brings great technical and creative skills that company expanded its Pontirolo Nuovo plant by increaswork well together.” ing production capacity and hiring new staff.

Parà continually invests in the latest generation of machinery and in the most advanced production INVESTING IN THE FUTURE processes in terms of efficiency and environmental While celebrating its centennial, Parà also remains comimpact. To that end, it is clear that the search for sustainable products is a trump card in the technical texmitted to the future by using the latest technological tiles sector, according to Parravicini. “The market is advancements to create innovative and beautiful fabrics. increasingly aware of environmental issues and rewards The company is constantly investing in research and companies that demonstrate they are active in this development to achieve a perfect combination of materials and style in shade protections as well as indoor and field.” Parà is undertaking an ambitious corporate projoutdoor furniture, Parravicini says. ect, “Fabrics for the Future,” with a focus to develop “Our style department is the heartbeat of our commore sustainable collections. pany, and they have the courage to experiment with A sharp focus on ecology and sustainability are the innovative solutions in terms of materials that come themes of several future products Parà has in its pipeline.

The company will continue working to reduce the envito life with their unique and impressive patterns.” ronmental impact of its outdoor products while making Regular visits to trade fairs, museums, and Italian flea sure all their textiles deliver excellent performance, natural markets, webinars, and searching specialized design appearance, and “Made in Italy” quality. “We are always magazines are the “daily bread” of Parà’s creative team, keeping them current as well as ahead in design looking to the future to achieve excellence in quality and trends in furniture and fashion. “Our design team is a service in order to achieve maximum satisfaction for our group of interesting and very different personalities. customers and end users.”

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INSIGHT

BRITISH FIRES

continued from page 56

bringing the element of the design to the fire, and we feel we have mastered this with the color of the flames and how they mix with the logs, which makes the New Forest electric fireplace a superb alternative to a real fire. We opted to choose a ceramic cast process to mold the log, as this gave a high level of detail to the shape and characteristics in each log.”

British Fires’ log fuel-beds are placed upon a bed of bark, twigs, and log remnants for a natural setting.

Customers can select Forest View logs for a woodsy feel; the Slate for a clean, modern look; or Diamond Light for a dynamic finished effect.

Since its inception, British Fires has paid attention to the shifting market and consumer feedback to continue to gain more market share in the industry. Athay explains that for many years, gas products dominated the market, followed by solid fuel woodburning fires. However, a growing awareness of environmental impacts of these products led customers to seek out electric fireplaces.

“British Fires emerged and after having carefully listened to our customers, we focused, designed, and developed a new range of electric fires with both a domestic and international range of appeal in both their design and branding,” Athay says.

An increase in demand for fireplaces for aesthetic purposes also fueled the trend toward electric fires that continues to gain steam. “Electric fires offer an ‘effect only’ option, which can provide year-round use for the product,” Athay says. “With homes

INSIGHT

KOZY HEAT

becoming more efficient with their heating systems and insulation, the requirement for an additional heat source is not always the best option, making electric fires the perfect and practical alternative.”

To effectively market their product lines, British Fires encourages hearth specialty retailers to properly showcase fireplaces, stoves, and suites. For many years, the floor space of showrooms was often The New Forest 48” taken up with wood-burning stove disElectric Fire plays, but more space is now dedicated to electric fires. showroom displays now have a ‘wow’ factor, and retail“The biggest trend we are seeing gain a lot of tracers who adopt and commit to innovative displays are tion is now very much the ‘Media Wall’ installations, seeing enormous record growth in revenue and in many which is significantly increasing the average transaccases record monthly sales.” tion value or spending per consumer for the electric British Fires will continue to stay ahead of marfire category,” Athay says. ket trends as it pays attention to retailers and cusInspiring designs such as placing a TV above a tomers to craft one-of-a-kind electric fires. It will fireplace, complementary lighting, or unique media options can create a desire for particular products also continue to seek ways to promote its products leading to more purchases because people can adeproperly, so consumers can realize the full potential of its products. quately picture the installations in their homes.

“Our mission statement is to design products Athay notes that the trend of home improvement that consumers find desirable and retailers find has increased during COVID and subsequent lockprofitable,” Athay says. “Over the coming year, our downs, as people sought to make their homes more goal is to broaden the dealer network for British stylish, comfortable, and welcoming.

Fires, and provide and support these retailers, who “In order to capitalize on this, the correct aspirain turn will support us by displaying and promoting tional displays are an essential way in showcasing the products offer,” Athay says.

“The the range of electric fires in their showroom.” total potential these

continued from page 58

installed underneath flat-screen televisions—and a new product line called Nordik, which will begin shipping this summer. Nordik models deliver the look of an old-time campfire and are designed for less formal settings, she explains.

Reasoner adds that the company is testing a new line of wood-burning fireplaces that will meet the tough new emission standards issued last year by the Environmental Protection Agency.

Wood fireplaces now represent only 20% of the company’s annual sales (gas fireplaces and inserts account for nearly all of the rest), but she believes the figure can jump to 25% to 30% once the line gets EPA certification and starts shipping.

“We’re trying to hit that market at a time when other people are backing out of wood because of the EPA regulations,” she says. “We are heading full force into the wood market.”

The wood-burning models currently being tested are free-standing, but the company also plans to add a wood-

Bellingham 38

burning fireplace insert to its lineup.

Reasoner says that product would allow homeowners to keep an existing wood fireplace—and enjoy lower emissions— instead of replacing it with a gas fireplace insert.

The company will continue to build all of its gas- and wood-burning fireplaces at its 250,000-square-foot factory in Lakefield, Minnesota (population 1,600), where it has about 200 101

employees. Many of its components, including the steel used to make fireplace boxes, are also purchased domestically, and Reasoner says the company is especially proud that it makes all of its own logs for gas-burning models.

The logs are hand-painted and will last a decade or more in normal residential use, she notes.

Electric fireplaces also were added to the product lineup recently, and while

PATIOANDHEARTHPRODUCTSREPORT.COM

those models currently are imported and make up a small percentage of sales, she says the company hasn’t ruled out building them in Lakefield. “We just want to be ready to meet demand with all three fuel types,” she says.

Reasoner, who joined the company in 2014, is the third generation of the Hussong family to be involved in the business. It was founded in 1976 by her grandfather, Dudley Hussong, who built a fireplace in his father’s millwork shop as a more efficient way to keep the shop warm during fuel shortages. He then teamed up with a local brick mason and began building fireplaces for homes in the area.

Within two years, Kozy Heat fireplaces were being sold throughout Minnesota. Her grandfather remains active in the business as chairman of the board. Her father, Jim Hussong, joined the company in 1984 and is now its president.

AD INDEX Advertiser

PROFILES DIRECTORY Phone

Website

Page

Company

Page

AEI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 474-3070 . . . . . . . .www.aeicorporation.com . . . . . . . . . . . .14

AEI ....................................................................................................88

Agio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(888) 997-7623 . . . . . . . .www.apricityoutdoor.com . . . . . . . . . . . .27

Agio ..............................................................................................64, 72

American Made Grills . . . . . . . . . . . . . . . . .(800) 966-8126 . . . . . . . .www.americanmadegrills.com . . . .92, 93

Alfresco Home ....................................................................................84

Berlin Gardens . . . . . . . . . . . . . . . . . . . . . . .(800) 593-3411 . . . . . . . . .www.berlingardensllc.com . . . . . . . . . . .85

American Made Grills (Summerset Professional Grills)..........................64, 66

Bernhardt Exteriors . . . . . . . . . . . . . . . . . . .(828) 758-9811 . . . . . . . . .www.bernhardt.com . . . . . . . . . . . . . . . . .21

Bernhardt Exteriors ........................................................................64, 72

Big Green Egg . . . . . . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . . . . . .www.biggreenegg.com . . . . . . . . . . . . .34

Big Green Egg ..............................................................................62, 66

British Fires . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.britishfires.com . . . . . . . . . . . . . . . .57

British Fires ....................................................................................62, 68

CGProducts . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . . . . .42, 46

C.R. Plastic Products........................................................................94, 96

C.R. Plastic Products . . . . . . . . . . . . . . . . . .(800) 490-1283 . . . . . . . .www.crpproducts.com . . . . . . . . . . . . . .63

Castelle ........................................................................................64, 68

Castelle . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(855) 612-9800 . . . . . . . .www.castellefurniture.com . . . . . . . . . . .15

Danver ..........................................................................................66, 68

Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877)303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . .103

DuroGreen (Tangent Technologies) ....................................................70, 74

Danver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(203) 935-8357 . . . . . . . .www.danver.com . . . . . . . . . . . . . . . . . . .54

Eiklor Flames ..................................................................................68, 74

DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . . . .90

EMU Americas ................................................................................62, 66

Eiklor Flames . . . . . . . . . . . . . . . . . . . . . . . . .(888) 295-5647 . . . . . . . .www.eiklorflames.com . . . . . . . . . . . . . . .67

European Home..............................................................................62, 74

EMU Americas . . . . . . . . . . . . . . . . . . . . . . .(303) 733-3385 . . . . . . . .www.emuliving.us . . . . . . . . . . . . . . . . . .45

F&C Distributors ............................................................................64, 76

Empire Comfort Systems . . . . . . . . . . . . . .(800) 851-3153 . . . . . . . . .www.empirecomfort.com . . . . . . . . . . . .31

FiberBuilt Umbrellas ......................................................................70, 72

European Home . . . . . . . . . . . . . . . . . . . . . .(781) 324-8383 . . . . . . . .www.europeanhome.com . . . . . . . . . . .69

Fire Magic (RH Peterson) ..................................................................88, 98

F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . . . .77

Gensun ........................................................................................86, 94

FiberBuilt Umbrellas . . . . . . . . . . . . . . . . . .(866) 667-8668 . . . . . . . .www.fiberbuiltumbrellas.com . . . . . . . .94

The Hammock Source ......................................................................70, 74

Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . .12, 13

Hargrove Manufacturing ................................................................98, 100

The Hammock Source . . . . . . . . . . . . . . . . .(252) 758-0641 . . . . . . . .www.thehammocksource.com . . . . . . . .81

Heat & Glo (Hearth & Home Technologies) ..............................................80

Hargrove Manufacturing . . . . . . . . . . . . . .(800) 725-4166 . . . . . . . .www.hargrovegaslogs.com . . . . . . . . . .30

Infrared Dynamics (AEI) ..........................................................................91

Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . . . . .104

Kozy Heat ......................................................................................72, 78

ICFA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 881-1016 . . . . . . . . .www.icfanet.org . . . . . . . . . . . . . . . . . . . .99

Le Griddle (CGProducts) ........................................................................98

IMC/Las Vegas Market . . . . . . . . . . . . . . . .(800) 748.5065 . . . . . . . .www.lasvegasmarket.com . . . . . . . . . . . .97

Lloyd Flanders ................................................................................70, 74

Kozy Heat . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 253-4904 . . . . . . . .www.kozyheat.com . . . . . . . . . . . . . . . . .59

Louisiana Grills (Dansons) ................................................................94, 96

Lloyd Flanders . . . . . . . . . . . . . . . . . . . . . . .(800) 526-9894 . . . . . . . .www.lloydflanders.com . . . . . . . . . . . . . .25

Lovinflame ....................................................................................72, 86

Lovinflame . . . . . . . . . . . . . . . . . . . . . . . . . . .(909) 781-8462 . . . . . . . .www.lovinflame.com . . . . . . . . . . . . . . . .16

Memphis Wood Fire Grills ................................................................86, 94

Mallin Casual Furniture . . . . . . . . . . . . . . . .(800) 251-6537 . . . . . . . .www.mallinfurniture.com . . . . . . . . . . . .75

Napoleon Products ........................................................................66, 74

Memphis Wood Fire Grills . . . . . . . . . . . . .(888) 883-2260 . . . . . . . .www.memphisgrills.com . . . . . . . . . . . . .35

NorthCape ....................................................................................88, 90

Merchandise Mart Properties . . . . . . . . . .(800) 677.6278 . . . . . . . .www.casualmarket.com . . . . . . . . . . . . . .91

Ortal..............................................................................................76, 78

Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . . . . . . .5

The Outdoor GreatRoom Company ..................................................62, 76

NorthCape . . . . . . . . . . . . . . . . . . . . . . . . . .(708) 563-2890 . . . . . . . .www.northcape.com . . . . . . . . . . . . . . . .23

Phifer ............................................................................................76, 78

Ortal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(844) ORTAL-FIRE . . . . . . .www.ortalheat.com . . . . . . . . . . . . . . . . . .17

Plank & Hide ..................................................................................68, 76

The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . . . .38

POLYWOOD ................................................................................96, 100

Phifer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 221-5497 . . . . . . . .www.phifer.com . . . . . . . . . . . . . . . . . . . . .11

Powrmatic......................................................................................94, 98

Plank & Hyde . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.plankandhyde.com . . . . . . . . . . . .79

Primo (Empire Comfort Systems) ............................................................70

POLYWOOD . . . . . . . . . . . . . . . . . . . . . . . . .(877) 457-3284 . . . . . . . .www.polywood.com . . . . . . . . . . . . . . . . .9

Ratana ..........................................................................................62, 78

Powrmatic . . . . . . . . . . . . . . . . . . . . . . . . . . .(514) 493-6400 . . . . . . . .www.powrmatic.ca . . . . . . . . . . . . . . . . . .73

RCS Gas Grills (CGProducts) ..................................................................70

RH Peterson . . . . . . . . . . . . . . . . . . . . . . . . .(800) 332-3973 . . . . . . . .www.rhpeterson.com . . . . . . . . . . . . . . . .41

SimpliFire (Hearth & Home Technologies) ..............................................78

Seaside Casual . . . . . . . . . . . . . . . . . . . . . .(800) 809-3114 . . . . . . . . . www.seasidecasual.com . . . . . . . . . . . . 95

Spartherm......................................................................................80, 82

Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 1522 2644162 . . . . .www.spartherm-america.com . . . . . . . .55

Summer Classics ............................................................................91, 96

Summer Classics . . . . . . . . . . . . . . . . . . . . .(888) 868-4267 . . . . . . . .www.summerclassics.com . . . . . . . . . . . . .3

Sunbrella ......................................................................................78, 84

Sunbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 221-2211 . . . . . . . . .www.sunbrella.com . . . . . . . . . . . . . . . . . .7

Swavelle/Bella Dura Home ..............................................................88, 91

Swavelle/Bella Dura Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.swavelle.com . . . . . . . . . . . . . . . . . .51

Telescope Casual ............................................................................66, 76

Tangent Technologies . . . . . . . . . . . . . . . . .(574) 327-6943 . . . . . . . .www.durogreenoutdoor.com . . . . . . . . . .2

Tempotest ......................................................................................80, 84

Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . . . . .www.telescopecasual.com . . . . . . . . . . .53

Treasure Garden ............................................................................98, 100

Tempotest USA . . . . . . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . .www.tempotestusa.com . . . . . . . . . . . . .61

Twin Star Home ..............................................................................80, 82

Treasure Garden . . . . . . . . . . . . . . . . . . . . . .(626) 814-0168 . . . . . . . . .www.treasuregarden.com . . . . . . . . . . . .39

Twitchell ........................................................................................64, 68

Twin Star Home . . . . . . . . . . . . . . . . . . . . . .(561) 330-3201 . . . . . . . . .www.twinstarhome.com . . . . . . . . . . . . .89

Valor Fireplaces ..............................................................................82, 84

Twitchell . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 633-7550 . . . . . . . .www.twitchellcorp.com . . . . . . . . . . . . . .87

The Vulcan Group ..........................................................................80, 98

Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . . .47

Warming Trends..............................................................................80, 84

The Vulcan Group . . . . . . . . . . . . . . . . . . . .(860) 639-8284 . . . . . . . .www.thevulcangroup.com . . . . . . . . . . .71

Weber Knapp ................................................................................82, 84

Warming Trends . . . . . . . . . . . . . . . . . . . . . .(303) 346-2224 . . . . . . . .www.warming-trends.com . . . . . . . . . . .50

Windward Design Group ................................................................82, 86

Weber Knapp . . . . . . . . . . . . . . . . . . . . . . . .(800) 828-9254 . . . . . . . .www.weberknapp.com . . . . . . . . . . . . . .65

White Mountain Hearth (Empire Comfort Systems)....................................72

Windward Design Group . . . . . . . . . . . . . .(941) 213-5869 . . . . . . . . .www.windwarddesigngroup.com . . . . .43

Wittus............................................................................................84, 86

Wittus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(914) 764-5679 . . . . . . . .www.wittus.com . . . . . . . . . . . . . . . . . . . .96

Woodard Furniture (Mallin Casual Furniture) ......................................82, 88

Woodbridge Fireplace . . . . . . . . . . . . . . . .(844) 636-3473 . . . . . . . .www.woodbridgedealer.com . . . . . . . . .49

Woodbridge Fireplace ....................................................................86, 90

Woodline Shade Solutions . . . . . . . . . . . . .(848) 266-0801 . . . . . . . .www.woodlineshade.com . . . . . . . . . . . .83

Woodline Shade Solutions ..............................................................88, 90

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No wallflower.

Format 50” electric fireplace

THE SIMPLIFIRE FORMAT STANDS OUT. Simplicity is the ultimate VRSKLVWLFDWLRQ DQG WKH 6LPSOL)LUH )RUPDW ZDOO PRXQW HOHFWULF ¿UHSODFH GHOLYHUV for your customers. It’s big on atmosphere but low on hassle with a minimalist ÀRDWLQJ PDQWHO LQ PXOWLSOH VL]HV $QG ZLWK D YDULHW\ RI ÀDPH FRORUV DFFHQW OLJKWLQJ DQG HPEHU EHG OLJKWLQJ LW VWDQGV RXW LQ DQ\ OLYLQJ VSDFH Circle Reader Service No. 213

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