NOVEMBER/DECEMBER 2020 | www.patioandhearthproductsreport.com
URBANA
Up in Flames Page 18
Hot Hearth Store
Enjoying a Retail Revival | 36
OW LEE
DANSONS
DIMPLEX
Page 28
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The Avana Collection NEW! from OW Lee
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november/december
2020
contents Guest Editorial – Perseverance By Richard Hoffman The chairman of the Hearth, Patio & Barbecue Association discusses how the HPBA has successfully responded to unprecedented challenges in 2020 . . . .8
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Spotlight – All the Rage By Greg Thompson Stove sales ignite as consumers look for ways to add warmth and coziness to their homes . . . . . . . . . . . . . . . . . . . . . . . . . .18 Hearth Retailer – Community Strong By Kimberly Rodgers Loyal customers have kept a Massachusetts hearth store in the spotlight for over two decades . . . . . . . . . .28
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Outdoor Grilling – Sales Sizzle By Maura Keller A wide grill selection, store-made sauces and rubs, cooking classes, and knowledgeable sales staff are the key ingredients of this popular mom-and-pop shop . . . . . . . . .32 Showroom Showcase – Retail Rebound By Sharon Sanders In the throes of the lockdown, a patio store experiences a boom in web sales, in large part due to a redesigned website and a focus on social media . . . . . . . . .36 As I See It – Falling for Fabric By Sharon Sanders With its almost unlimited diversity of designs, colors, and textures, Bella-Dura Home’s fabrics are admired by customers seeking style and performance . . . . . .40
65 on the cover:
Urbana
Product Innovation – Masters of Modern By Kimberly Rodgers European Home’s contemporary hearth designs add clean lines and cozy vibes to rooms . . . . . . . . . . . . . . . . . . . . . . . . . . .44 My Turn – Trailblazer By Maura Keller Superior design, innovation, and value are the driving forces behind Ravelli’s global success story . . . . . . . . . . . . . . . . . . . . .46
61 Corporate Profile – Innovation Foundation By Laurie Rudd By focusing on consumer demand and production opportunities, Tangent Technologies becomes the fastest-growing company in the durable resin lumber industry . . . . . . . . . . . . . . . . . . . . . . . . .48 Insight – Haute Hearths By Cherise Forno The Urbana Luxury Fireplace lineup is turning heads in hearth stores throughout the U.S. and Canada . . . . . . . . . . . . . . . . . .50 Insight – Best in Class By Cherise Forno The wide range of storage and cabinetry options available through Danver and its brands blur the lines between indoor and outdoor kitchens . . . . . . . . . . . . . . . . . .52 Last Word – Drawn to Fire By Sharon Sanders The success of hearth manufacturer Spartherm proves that consumers will always be attracted to the aesthetic of wood-burning fireplaces . . . . . . . . . . .54
(250) 652-6080 www.urbanafireplaces.com
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Publisher’s Viewpoint
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Industry News
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What’s New: 6 Hot Products to Sell Now
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Product Profiles
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Product Profiles Directory & Ad Index
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publisher’s viewpoint
OneRingy-Dingy Besides Alexander Graham Bell,
Tony Ramos
Must Reads ∂
A Massachusetts fireplace store strengthens its community by giving local teachers an opportunity to win much-needed supplies for their classrooms. Community Strong, p. 28
∑
After preparing rubs and sauces for a local restaurant, this Missouri grill store added them to its product mix, much to the delight of customers. Sales Sizzle, p. 32
∏
Since the start of the pandemic, this Georgia patio furniture store experienced a surge in business from customers who prefer to support local, independent stores. Retail Rebound, p. 36
π
Hearth manufacturer European Home reports that increasing numbers of customers and green builders are attracted to energy efficiencies when selecting fireplaces. Masters of Modern, p. 44 6 PAtioAndHEArtHProductSrEPort.coM
the one other person who shined the light on the telephone was actress and comedian Lily Tomlin as the snarky telephone operator on Rowan and Martin’s “Laugh-In” in the 70s. Using a combination of receiving and making phone calls, Tomlin provided countless hours of laughs to millions of television viewers on Monday night. For our younger and middle-aged readers, this was back in time when families sat around the living room, glued to a 21-inch box-shaped TV that offered three major networks and a dozen UHF channels (if you were lucky), no cable, no remote control, and no recording capabilities. Yes, we lived like cave dwellers. Justin Ramos As far as we’ve come in terms of technological advances and improvements over the past 50 years, Alexander Graham Bell’s invention and Tomlin’s comedic prop still serves a valuable purpose in today’s society. And I am not referring to using a smartphone as a handheld computer. I am referring to the novel idea of actually using a phone to call someone. Call me ancient. The benefit of using a phone to call someone was driven home last month during a conversation around the dinner table (call me ancient again) with my wife and younger son. Our younger son, Justin, is a sales representative for Anheuser-Busch (AB). His territory is from Malibu to Santa Monica, California. I want his job! Justin shared with us about how he had encountered an issue regarding the delivery dates for one of his Whole Foods Market accounts. The store manager was wanting to arrange delivery with Anheuser-Busch twice a week, when a once a week delivery was only possible. After going back and forth with emails, Justin, at the ripe old age of 24, did something that could possibly get him excommunicated from Gen Y or Millennials. Justin took out his iPhone and called the Whole Foods Market manager. During a five-minute phone conversation, Justin was able to explain to the manager that a one-daya-week delivery was the only option available in that territory, and that he would work with the logistics team at AB to select the best delivery date for the Whole Foods Market. The phone conversation also allowed Justin to express sincere understanding for meeting the needs and desires of the store manager, and to further enhance his relationship with the store manager. Later that day, Justin received a phone call from the Regional Manager for Whole Foods Market, who at one time had been a Regional Manager for AB. He thanked Justin for taking the time to call the store manager and for resolving the issue to the satisfaction
of all parties involved. Needless to say, Justin was duly impressed that the Regional Manager would take time from his day to “pick up the phone” and call a young and relatively new sales rep for AB. As Justin said, “He could have just as easily emailed me. Instead, he called me.” A lasting impression was made on Justin, and the Whole Foods Market Regional Manager had just provided Justin with a valuable teaching lesson about the value and benefit of communication beyond email or text. Like most people, I love and readily take advantage of everything that email and text has to offer as a communication tool in my professional and personal life. But since I grew up during the days of “LaughIn,” I also recognize and appreciate the role that phone conversations can have in our professional and personal life. Searching the internet, here are 15 reasons why a phone conversation can be more effective than email or text: • Hearing someone’s voice helps you decode messages • Conflicts can be more hostile via email or text • Phone calls can strengthen new relationships • You get to know someone’s communication style • The human quality is sometimes lost over email or text • Email or text can be too impersonal at times • To truly get to know someone, you need to speak to them • Response rate expectations don’t exist on the phone • We pay more attention in a phone conversation • We’re less likely to take things out of context • We’re more honest on the phone • Calling is more intimate and can express nuance • You can be as clear as possible over the phone • You build a more positive emotional bond on the phone • Calls are better for showing interest in a new relationship As with most things in life, a varied and balanced approach yields the best results. By utilizing a combination of phone calls, emails, and texts, and ascertaining when it’s most appropriate and most effective to use which mode of communication, positive results will be the end result. If you’d like to share your thoughts, give me a call! Tony Ramos tramos@peninsula-media.com
VANCOUVER • ATLANTA • DALLAS • CHICAGO residential | contract | hospitality
ratana.com 1 866 919 1881
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guest editorial PUBLISHER
Perseverance
Tony Ramos tramos@peninsula-media.com MANAGING EDITOR Carol Daus
BY RICHARD HOFFMAN
caroldaus@gmail.com
When I became Chairman of HPBA in March, I had many
expectations as to what the year would be like. You know what they say about best-laid plans! COVID-19 presented a completely different challenge to the organization. The HPBA staff functioned remotely to provide timely and important information to its members in addition to the normal business of advocacy and member support. My role—recently nicknamed “Virtual Chair”—has now been filled with emails, conference calls, and more Zoom meetings than I can count. In my opinion, HPBA has met this challenge and has been as effective or even more than the norm. We conducted our first-ever remote Board of Directors meeting in June via Zoom, with over 20 Board members participating and about a dozen staff members. HPBA is the trade association for hearth and outdoor living products. It provides professional member services and industry support in government affairs, events, market research, education, certifications, consumer education, and industry promotions. Our greatest challenges in providing these services come from outside influences. I am referring to issues such as gas bans at the local and state levels, also known as electrification, changing incident rate of fireplace installations in new construction, and state licensing requirements for hearth industry professionals. HPBA is the advocate for the industry in addressing these issues, and developing programs and services for members. HPBA’s premier event is HPBExpo. This pandemic has posed the question: “Will it be an in-person event in 2021 or will it be a virtual event online?” HPBA is currently planning for the usual in-person event (in Louisville, Kentucky), with adaptations to ensure the safety of all exhibitors and attendees. However, HPBA is also making arrangements to do a virtual show if the situation mandates that. It is also
ART DIRECTOR Cassandra Estes cassestes1968@gmail.com COPY EDITOR John Nalley STAFF WRITERS Cherise Forno Maura Keller Kimberly Rodgers Laurie Rudd Sharon Sanders Greg Thompson Richard Hoffman
doing everything possible to make the right choice by monitoring other trade shows scheduled next year, the levels of COVID-19 cases throughout, and Louisville's preparations to safely conduct our event. With that said, I look forward to seeing everyone in our industry in June in Louisville or online. As the incoming chair, I knew this would be a great opportunity to use my knowledge of the industry and experience as a long-time retailer to help communicate the benefit of membership to retailers everywhere. I knew that HPBA offered priceless assistance with government advocacy, promotional material, and research, but how can that be communicated even further to retailers? I set my project goals for 2020/2021, one being the creation of a tool kit for retailers to help with business operations. I know from personal experience that retailers often have questions or are looking for the types of ideas that HPBA can provide. Pandemic assistance was the priority over the past six months, but as we settled into routines, we could then focus more attention on this project. The vision was to create a place that is easily accessible to HPBA members at any given time on the HPBA.org website. The retailer tool kit provides material on a variety of topics that can be tailored to fit the needs of any business. This includes in-house resources such as advocacy tips, guidelines, NFI’s He@rth online training information,
SOCIAL MEDIA EDITOR
research data and material, and marketing promotions. There are also webinars on various topics such as virtual marketing and operating safely during a pandemic. The tool kit will expand with more webinars as they are hosted. HPBA also included offers and information from Affinity partners. These are money-saving benefits specifically targeted to member retailers. All of these resources lay the basic foundation for the tool kit and will continue to grow throughout the year. HPBA is well-positioned to provide its member retailers with valuable information to help business operations. It has plenty of existing material, but also the expertise to create even more. By gathering all of this material in a one-stop location on the website, it is easier for retailers and service members to find answers to questions, suggested activities, templates, and infographics tailored to the industry. As we hear from retailers with questions or suggestions, we will keep adding more material. This has been a chairmanship that could never have been anticipated. I applaud the work of the HPBA staff and everyone in the industry to adapt to these unprecedented circumstances and continue to operate.
Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto CEO & PRESIDENT Tony Ramos
CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com
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Richard Hoffman is the chairperson of the Hearth, Patio & Barbecue Association.
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PATIO & HEARTH PRODUCTS REPORT
IndustryNews Winning Designs Announced at Casual Market Chicago This year’s Casual Market Chicago may have been held virtually, but that didn’t stop the International Casual Furnishings Association from presenting this year’s awards for design excellence. This annual competition recognizes products in 11 categories for their overall design, marketability, innovation, color, construction, and imaginative use of materials. Eligible designs must have been introduced in the marketplace within the previous year and must be offered by companies exhibiting at Casual Market Chicago. Merchandise Mart Properties Inc. cosponsors the awards. The 2020 category winners: Chaise Lounge: Pavilion Carlyle Chaise, John Caldwell Complementary Casual Products – Accents: Elaine Smith Tavarua Pillow, Elaine Smith Design Team Complementary Casual Products – Furnishings: Summer Classics Brant Coffee Table, Summer Classics Design Team Dining Bar Chair: Summer Classics Havana 30” Barstool, Summer Classics Design Team Dining Bar Table: Mamagreen Maxximus Extension
TUUCI’s Northstar Mast
Mamagreen’s Maxximus Extension Dining Table
Dining Table, Vincent Cantaert Fabric: Glen Raven’s Richard Frinier Collection for Sunbrella Tweeds, Richard Frinier Heating/Firepit: Plank & Hide Functional Top Fire Pit, Plank & Hide Design Team Lounge Seating with Cushion: Castelle by Tropitone Berkeley Lounge Chair, Castelle Design Team Lounge Seating without Cushion: Lloyd Flanders Reflections Padded Lounge Chair, Lloyd Flanders Design Team
Rugs and Flooring: Treasure Garden Reflections – Ocean Blue, Treasure Garden Design Team Shade: TUUCI Northstar Mast, Dougan Clarke The Lillian B. Winchester “Best of Show” award, selected from among the 11 category winners listed above, went to Mamagreen for the Maxximus Extension Dining Table by Vincent Cantaert, which also received the Lilly Award in the Outdoor Furniture category. TUUCI’s Northstar Mast by Dougan Clark received the “Lilly” award in the Outdoor Accents category.
The Outdoor GreatRooom Company Hires Vice President of Engineering The Outdoor GreatRoom Company has added industry expert Gregg Achman to its family of innovators. Achman brings strong expertise and insight to the manufacturing and engineering teams as the vice president of engineering. His position will focus on overseeing the new product process including research, technical services, and quality control. Achman brings 33 years of experience in Gregg Achman the hearth industry to his new position. He is currently active in the ANSI/CSA test standards process and resides on multiple technical subcommittees including the HPBA Gas and Solid Fuel
Shademaker Launches Redesigned Website for Luxury Commercial Shade Shademaker, the premier line of umbrellas for restaurants, resorts, country clubs, and high-end residential designers, has launched its redesigned website at www.shademakerusa.com, featuring a cleaner and more contemporary design. The website includes
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Product Section Committee. As a long-time expert at Hearth and Home Technologies and Heat-NGlo, Achman held positions from design engineer to director of quality and vice president of engineering. He holds a mechanical engineering degree from North Dakota State University and an MBA from the University of St. Thomas. “As a leader, I hope to use my experiences to continue growing the business,” Achman says. “I look forward to getting back to my roots and being more involved in the day-to-day product development cycle.” “Achman’s experience makes for an exciting opportunity to help OGC continue to be an innovative leader in the industry,” Vice President of Operations Eric Hawkinson says. “His focus on product advancement and quality will aid in enhancing the overall customer experience.”
visual enhancements to deliver a more engaging user-friendly experience and allow visitors to easily find the information they need. The revised website was designed to provide a platform for each of the brand’s six designer collections and include valuable information for existing and prospective customers. Not only does Shademaker focus on delivering the highest standards in quality
Shademaker’s newly redesigned website
product but also continuing to follow the company’s ongoing architectural shade branding message. “We sought to provide our Shademaker clientele with an online tool that presents the entire Shademaker story in images and information,” says Ben Ma, vice
ICFA Announces Leadership for 2021 The International Casual Furnishings Association (ICFA) has announced that Harold Hudson, president of Summer Classics Private Label, Pelham, Alabama, will serve as chairman of the board of directors for 2021. Steve Elton, chief brand curator of Brown Jordan in St. Augustine, Florida, will serve as vice chairman. Completing the executive committee are Karen Brams, president of Island Living & Patio, West Palm Beach, Florida; Teresa Buelin, business development and marketing manager, Sattler Outdura, Hudson, North Carolina; and Russell Sorenson, president of Hanamint Corp., Las Vegas. ICFA’s 2021 officers were elected during a virtual membership meeting held October 1 and will assume their posts on January 1. Newly elected to three-year terms on the ICFA Board of Directors are Mark Bottemiller, Ebel Inc.; Joseph Cilio, Alfresco Home; Grant Henegan, The Fire House Casual Living Store, Charlotte, North Carolina; Harold Hudson, Summer Classics Private Label; Greg Martin, Kolo Collection, Atlanta; Erik Mueller, Watson’s, Cincinnati; and Jason Siesel, Casual Cushion Corporation. Board members elected to two-year terms: Karen Brams, Island Living & Patio, West Palm Beach, Florida; Mark Cannon, Mark Cannon; Candy Chase, Treasure Garden; Steve Elton, Brown Jordan; Kathleen Ferry, Woodline Shade Solutions; David Jacobs, Jacobs Custom Living, Spokane Valley, Washington; Brian Lawrence, Emigh’s Outdoor Living, Sacramento, California; Mary Beth Singleton, Tropic Aire Patio, West Columbia, South Carolina; Patrick Troy, TUUCI; and Henry Vanderminden IV, Telescope Casual Furniture. Board members serving one-year terms: Philip Bouton, Kannoa; Teresa Buelin, Sattler Outdura; Bruce Erickson, Summer Classics Home Chicago, Highland Park, Illinois; Richard Frinier, Richard Frinier Design Studio; Kristine SchultzHutchinson, Patios Plus, Rancho Mirage, California; Warren Juliano, Lloyd Flanders; Megan Pierson, Polywood; Doug Sanicola, Outdoor Elegance, La Verne, California; Elaine Smith, Elaine Smith Inc.; Andy Sokol, Outdoor by Ashley; Russell Sorenson, Hanamint Corp.; Ward Usmar, Pavilion; and Garrett Wallace, Yard Art Patio and Fireplace, Coppell, Texas.
president. “With the tremendous use of online resources, we also focused on improving the web experience for faster results and create a more valuable resource across all platforms and devices.” Also featured within the recent website launch are commercial installation images, interactive specifications, operational videos, available fabric options, and accessories. The visitor can also access support elements and services including media clips, trade show dates and locations, a portfolio of professional images, maintenance, and warranty information as well as a national and international locator. Download links are also available for emailing or printing specification and product information materials. For more information, contact Kim Golson at kim@treasuregarden.com.
HPBExpo Announces New Dates, Location for 2021 Event The Hearth, Patio & Barbecue Association (HPBA) announced that it has made the difficult decision to postpone HPBExpo 2021 due to the ongoing uncertainty of the COVID-19 pandemic. Originally scheduled for early March in Nashville, Tennessee, HPBExpo 2021 will now be held June 23-26 at the Kentucky Exposition Center in Louisville. “The health and safety of our attendees, exhibitors, and staff have always been our number one priority,” says Kelly VanDermark, HPBA’s vice president of expositions and events. “Based on the current situation, the leadership of HPBA and the
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industry news Expo Committee have decided it is in the best interest of all parties to reschedule the event for June. We understand the importance of HPBExpo to our industry, and look forward to offering the experience, insights, and connections that our attendees and exhibitors have come to expect. Everyone is looking forward to safely gathering in June.” HPBA worked closely with Nashville to try to identify a later date for the event, but the city did not have availability to accommodate the new timing. HPBA recently added Louisville as an Expo destination and was planning its inaugural visit in 2023. “We are grateful for everything that the event officials and the city of Nashville have done to ensure a safe gathering, but ultimately our leadership and attendees felt that postponing the event was necessary to protect the well-being of our community. Nashville is a popular destination and a great partner for Expo, and we can’t wait to get back there within the next few years,” VanDermark says. “In the meantime, we feel that Louisville will be a great alternative and look forward to reconnecting with the industry to provide access to the latest trends,
technology, and training in indoor-outdoor living.” HPBExpo is North America’s largest indoor/outdoor living show with exhibitors who display and demonstrate the latest products in hearth, barbecue, indoor, and outdoor furniture, as well as pool and spa. The show is open to trade only and attracts specialty retailers, installing distributors, HVAC contractors, and LP and hardware dealers. The HPBExpo education program offers seminars focused on business development, sales and marketing, technical training, and safety/liability issues. For more information about HPBExpo 2021 and updated logistics, visit hpbexpo.com.
OW Lee Named Manufacturer of the Year by ICFA OW Lee was named Manufacturer of the Year by the International Casual Furnishings Association, a tribute to the design and quality of their products, as well as outstanding merchandising, customer service, ethics, communications, and trade relations. The 2020 finalists for the Manufacturer Leadership
SÓLAS Adds Marketing Communications Manager SÓLAS has hired Lori Decato-Metz as marketing communications manager to develop creative content and continue to promote the brand story of SÓLAS and their parent company, Progressive Manufacturing Inc. Lori Decato-Metz Prior to joining SÓLAS, Decato-Metz worked as a creative marketing professional for many regional and global brands, including Timberland, Eastern Mountain Sports, ECCO, and Bauer Hockey. “I am thrilled to be part of the SÓLAS team. A true family-owned and operated business that produces unique, modern products that are expertly designed and skillfully manufactured by hand here in New Hampshire,” Decato-Metz says. “I am excited to help elevate the brand and support our close network of dealers throughout Canada, the United States, and Mexico.” Patrick Moynihan, founder and president of SÓLAS, adds, “I am pleased to welcome Lori. She brings a great attitude and is a hands-on team player with the creative skill set we need to expand our brand.”
The Coyote Pellet Grill Receives High Marks The Coyote Pellet Grill continues to receive accolades in the press and with celebrity chefs, television personalities, and social media influencers. Chef Robert Irvine of Food Network’s “Restaurant Impossible” and celebrity Chef Jonathan Collins have chosen the Coyote Pellet Grill as their new grill of choice. HGTV star John Colaneri of the “Kitchen The Coyote Pellet Grill Cousins” and Chelsea Zutavern, founder of the popular Instagram account @blessed_ranch, are also drawn to the features of the grill, such as the stateof-the art digital touch screen, three food temperature probes, and a range of even heat settings. They appreciate the added versality when grilling, smoking, searing, or baking. Superior functions of the pellet grill—such as the green, smart drop pellet system—have been recognized in Forbes.com and Twice Magazine. The writers have highlighted the design details of this robust grill, which mirror those of a luxury indoor oven. The grill is available as a built-in or fully assembled on a cart. For more information, visit www.coyoteoutdoor.com.
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Award included Lloyd Flanders, OW Lee, Telescope Casual Furniture, Treasure Garden, and Tropitone. Previously, OW Lee was chosen as the Manufacturer of the Year for six consecutive years between 2012 and 2017.
Louisiana Grills Announces All-New Black Label Series Louisiana Grills announces the release of its all-new Black Label Series wood pellet grills and smokers. Available in 800-, 1,000- and 1,200square-inch models, the Black Label Series provides a griller-focused experience that puts the user in control of luxury outdoor cooking. The Black Label Series boldly reimagines the meaning of pellet grilling. A full redesign of the original Louisiana Grills line, this lineup includes upscale designs, premium technology upgrades, and an intelligent digital control board to create masterful food using 100% all-natural hardwood pellets. Use the Smoke iT app to remotely control everything on the digital control board from the convenience of a mobile device. Do away with predictable grilling by achieving maximized airflow and hotter grill temperatures at speeds faster than ever before. Each of the grills in the Black Label Series boasts 8in-1 cooking versatility, allowing the user to smoke, bake, braise, roast, grill, barbecue, char-grill, and sear— all in a single machine. Using the innovative SearTECH control, instant direct or indirect heat is achievable in a temperature range of 180° to 600°F. The digital control board and stainless steel meat probes also allow for total control of a cooking experience worthy of the modern outdoor chef. With a slew of innovative accompaniments, the Black Label Series delivers robust versatility in a family-sized package that is in a league of its own. These grills also come equipped with two fully programmable meat probes, a built-in smoke rack, one-touch auto-start grill ignition, and the Louisiana Grills’ bestin-class 5-year warranty. For more information on the Black Label Series, visit Louisiana-Grills.com.
Shayla Copas Launches Marketing and Public Relations Agency Shayla Shayla Copas, national Copas award-winning interior designer and author of Four Seasons of Entertaining, announces the launch of an additional brand to her growing lineup. The Hive Marketing and Public Relations is a boutique marketing and public relations
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industry news ICFA Presents Inaugural Unsung Hero Award firm specializing in the branding and promotion of companies and individuals in the creative industries and nonprofit sectors. Copas founded The Hive after years of searching to find the right representation. “I was looking for a boutique firm that understood the intricacies of marketing in creative industries. There are so many talented firms, but I knew there was also a space to create a more niche marketing agency,” Copas says. “I have spent years overseeing the branding, marketing, and public relations for a large commercial construction firm with an annual sales volume of over $300 million and wanted to bring what I had learned to help others build their brands.” The Hive will focus mainly on marketing and public relations for influencers, construction firms, architects, artists, non-profit organizations, and interior designers. In addition to offering traditional mar-
The International Casual Furnishings Association is honoring the late Mia Nault as the first recipient of its Unsung Hero Award, which recognizes outstanding customer Mia service representatives at manuNault facturing companies who serve as liaisons with dealers and sales representatives. A 10-year veteran in the customer service department of Ebel Inc. in Jacksonville, Fla., Nault was tragically lost in an automobile accident in February. When nominations for this new award were called, there was an immediate response from Ebel dealers and sales reps who admired the way she turned each problem into a win-win for her customers and Ebel. “Mia was such an important part of Ebel for 10 years, and
keting and public relations services, The Hive focuses on offering clients a strategic approach to brand development specifically through brand imagery and content development. Malina Tabor, who has years of corporate marketing experience, has also joined The Hive team by leading the marketing and public relations
it will never feel the same,” says Sabrina Ebel, the company’s director of marketing. “Losing her so suddenly was shocking and devastating. She had such great relationships with her teammates, reps and customers.” As a tribute, the company’s new major collection for 2021 is named “Mia.” Nancy Del Campo, outdoor furniture buyer at TriSupply in Temple, Texas, lauded the outstanding service she received from Nault. “She was always positive and handled each challenge immediately. Mia was always helping others, whether at work or in simple acts of kindness. I can’t think of anyone more deserving of this inaugural award. She truly was an ‘Unsung Hero.’” The award was announced on Sept. 23 at the virtual ICFA Awards Gala, with plans for additional recognition at the 2021 event.
efforts. “The Hive is such a unique concept because while we can provide any marketing or public relations services, we have a specific talent for creating strong brands through developing their image and building awareness,” Tabor says. The Hive also has a division focused on nonprofit organizations
and fundraising. Copas has years of experience planning large events specifically for nonprofit organizations. “I have always been involved with philanthropy and fundraising for nonprofit organizations, so it was a natural fit to use my decades of experience to create a segment in the company to serve that market,” Copas says.
Summer Classics and Gabby Form Partnership with Children’s Miracle Network Hospitals Gabriella White LLC, parent company to Summer Classics and Gabby, leaders in the outdoor and indoor furniture industry, has formed a national partnership with Children’s Miracle Network Hospitals (CMN Hospitals). The partnership is a natural pairing of organizations deeply passionate about caring for others. It will focus on raising awareness for the importance of children’s hospitals and will drive more than $100,000 in critical support to their network over the next two years. For over 37 years, CMN Hospitals has been dedicated to raising funds and awareness for member hospitals that provide treatments to kids across the United States and Canada. To date, CMN Hospitals has raised more than $7 billion through its fundraising partners and programs in support of its mission to save and improve the lives of children. Every year, hospitals within the CMN Hospitals network identify a “Champion” in each of its communities to serve as the face for children treated at their local children’s hospital. These ambassadors spend the year advocating for the children’s hospitals across the country. Twelve-year-old Gabby Bolden of Birmingham is the 2020 local Children’s Miracle Network Hospitals Champion for Children’s of Alabama. In August, Gabby celebrat-
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ed five years since receiving a heart transplant at Children’s of Alabama. Since the transplant, Gabby is living life big and enjoying her favorite activities: basketball, soccer, track and field, tumbling, and schoolwork. “We are proud to partner with CMN Miracle Pillows designed by Gabby Bolden, the 2020 Children’s Miracle Network Hospitals Champion Hospitals, and to support the wonderful mission of this esteemed organization,” says students to increase their knowledge, hone their William White, president. “Our company has been skills, and practice teamwork in the context of realfamily owned and operated since its inception in life patient scenarios. 1979. CMN’s purpose directly aligns to the core Gabriella White will also sponsor Gabby, and values of our company and the family atmosphere recently invited her to design her own collection of we pride ourselves on maintaining. The roots of a Miracle Pillows that will be sold in the company’s partnership with my family and Children’s of retail stores and online. One-hundred dollars from Alabama began with my paternal grandfather— every pillow sold will be donated to CMN Bew White Jr.—who joined the Children’s of Hospitals. “I had the pleasure of working with Alabama Board of Directors in 1965. He served as Gabby when she visited our showroom,” says Chairman of the Board in 1974 and 1975. My Wynne White, granddaughter to Bew White Jr. and grandfather’s tenure spanned more than 30 years, director of national accounts. “Immediately, I was and he played an integral part in building the highstruck by Gabby’s playfulness and vibrant personally revered Children’s of today.” ity. She confidently took the design lead, choosing October 1, 2020 served as the kick-off to the from a selection of performance fabrics and accespartnership, which includes a yearlong program sories to create two sets of unique pillows— that starts with Children’s of Alabama’s Pediatric dubbed Playroom and Velvet Double Ladder.” Simulation Center. Gabriella White will donate furFor more information, visit summerclassics niture to the center, which creates a safe, realistic home.com/giving. environment allowing health care providers and
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product spotlight
Rage
All the Efficient and eye-catching stoves promise to be hot sellers this season. BY GREG THOMPSON
Ashford 25 insert from Blaze King
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toves are normally tepid sellers in the warm summer months, but sales heated up nonetheless for many manufacturers as consumers stayed home and looked for ways to improve their dwellings. Chris Neufeld, vice president of Blaze King Industries, saw a “tremendous surge in demand” that started in mid-July and stayed strong. “Showrooms began reopening in many locations across the U.S. and Canada,” Neufeld says, “and all our dealers are reporting great foot traffic.” Officials at Hearth & Home Technologies tend to agree, declaring that 2020 stove sales are making a comeback. “2020 started out soft, even before COVID, but has turned very strong in the past few
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months,” says Karen Smeltz, brand marketing director at Harman & Vermont Castings. “Most retailers have depleted their inventory due to EPA 2020 Step 1s going obsolete, so they are well positioned for a successful season. Our manufacturing facilities are working full throttle to meet demand.” Many of the manufacturers represented in this issue’s spotlight tell a similar tale—soft start, busy middle, and hopeful finish. Twenty-six-year industry veteran David Kufahl has seen a similar phenomenon, but when it comes to the pandemic, he is keen to put everything into perspective. “Several times in my hearth career, we have had natural disasters or events that cause trepidation,” says Kufahl, president
of HearthStone. “In most cases, this leads to a stronger ‘home’ focus. Fixing up and investing in your home, while making it more self-reliant, is the recipe for a very strong hearth year.” Specialty retailers looking to capitalize on that stronger “home focus” can find new ideas in the pages ahead. With an optimistic eye on 2021, the 10 manufacturers in this issue’s spotlight have been honing their designs and reading the fine print that governs emissions. REGENCY FIREPLACE PRODUCTS As the market emerged from the worst of the COVID lockdowns, Regency Fireplace Products
than ever before, Regency is poised to take advantage of this trend and help consumers create the look of their dreams.”
The Gateway 3500 by Empire Stove
Norsk Kleber Kube 3-0 (Soapstone) from BAC Fireside Group
(Delta, British Columbia) noticed an uptick in stove sales, with the trend continuing into the fall season. The uptick encompassed plenty of upgrades, in addition to first-time purchasers. “We are looking forward to seeing that trend continue throughout the year with our 2020 lineup of hybrid catalytic and non-catalytic units being well positioned in the market,” says Kyle Grant, director of marketing. Regency’s team of engineers has worked hard to produce catalytic and non-catalytic 2020 certified units that meet New Source Performance Standards (NSPS) regulations. The result is a full line of high-quality stoves suited to every type of wood burner—from casual users to people heating their entire home overnight. “From our discussions with customers and dealers, we believe that a blend of product features helps to create a popular stove, including fuel efficiency, ease of use, burn time, aesthetics, and easy maintenance,” Grant says. “As a result of extensive testing and tweaking, we were able to reconfigure many existing products to meet the 2020 guidelines, as well as considerably expand our product line.” To properly show the benefits of any given stove, Grant wants dealers to understand the needs of consumers. For long-term or overnight heating, he recommends a catalytic stove. If users are looking for supplemental heat during the day, a non-cat-
alytic unit may be best. Maximizing choice and customization options for wood or gas stoves is crucial to capturing the market, and social media has only made it easier for consumers to scout what they might want, well before they walk into the showroom. “With the rise of Instagram, Pinterest, and other imagesharing platforms, consumers are increasingly looking to create a ‘look,’”
The Neo 1.6 LE Ivory from Pacific Energy
Grant explains. “They need a stove that will help tie the room together. By offering more units, more sizes, more accessories, and more finishings
EMPIRE GROUP Echoing the sentiments of many of his colleagues, Nick Bauer, president of Empire Group (Belleville, Illinois), described the previous months as “three different years in one” so far. “We had a pretty strong winter season in 2019, and sales were solid coming into early buy-in in 2020,” Bauer explains. “COVID hit and everything stopped for a couple of weeks. As things started to find a new normal, we have seen a drastic increase in sales for residential-type products—first in our outdoor products and now in the indoor products, which include stoves.” In light of consumer demands and 2020 NSPS regulations, Empire has focused on easy-to-close door latches, simple-to-use primary air control, and a no-mess ash management system—all part of Bauer’s aim toward “ease of use” for consumers. To make it easier on wallets, Bauer reveals: “We price our units in the
INVICTA model Antaya from Energy Distribution 2015
PATIOANDHEARTHPRODUCTSREPORT.COM 19
product spotlight The VC Dauntless stove by Hearth & Home Technologies with optional cooking grill
BLAZE KING INDUSTRIES With summer over and the chill of fall gradually setting in, 25-year industry veteran Chris Neufeld, vice president of Blaze King Industries (Walla Walla Washington and Penticton, British Columbia) has had a chance to reflect on a most unusual year. Harman Absolute TouchControl from Hearth & Home Technologies makes operating a pellet stove easier than ever He describes the first quarter as “flat in the value price range and strongly believe that in United States” with the early buy order to sell a product, one needs to show the “Commitment Program” up. product, which is why we have a really aggresIt may seem like a paradox at sive live burn and static display program. We first, but it shows an optimism provided 50% of the cost for a live burn and among dealers looking to prepare for 25% of the cost of a static display to the dealer future demand. Offerings from last to encourage them to display the product.” year continued to feed that demand, On the aesthetic side, Bauer’s team chooses thanks to positive sales and enthusito emphasize the workmanship and downplay astic reviews. “Although released in the flourishes. “We really like to keep our 2019, the demand for the Boxer 24 designs simple,” Bauer explains. “Simple lines, has really impressed us,” Neufeld nothing fancy. I know some people like to use says. “We also increased options for some elaborate designs, but ours is not someour stoves, which has provided dealthing you are going to see in a designer magaers a great deal more flexibility, zine. Call us basic, but we design things for allowing them to increase sales.” our consumers’ wants and tastes, not what our Neufeld is keen to know what engineers think looks cool.” dealers and end users think, and recently sent out a 2020 Wood Green Mountain 60 ENERGY DISTRIBUTION Stove Users Survey in an effort to from HearthStone Hopes are high at drill down on exactly what conEnergy Distribution stove than its European version. sumers want. While the survey is so new that results (St. Alphonse, We had to redesign the entire have not been fully analyzed, the ability of stoves to Quebec), particularly firebox and baffle in order to sustain a clean, low burn is near the top of user in a year when travel reach the EPA 2020, so we wants. restrictions remain made a decision to go with a “With the media’s attention on the EPA’s tightand staycations motisingle burn rate.” ening of standards in 2015 and again in 2020, it was vate homeowners to Banking on the “beauty of inevitable that some consumers would start to pay improve their cast iron, but with a modern more attention to emissions,” Neufeld explains. dwellings. Daniel look,” Beauregard makes a point “Fewer consumers are looking for the melt-your-face Beauregard, vice presto educate dealers about the sinhigh BTU output of past years, but instead focusing ident, is ready with a gle burn rate, which makes it easy on aesthetics and efficiency. After all, few users of lineup of 12 stove to operate. “You only have to wood heaters run them on high output for more models with “a fresh load it with wood, light it up, and than just starting a fire and during reloads.” modern look for castlet it burn while you enjoy an On the topic of NSPS, Blaze King has made iron wood stoves.” amazing fire.” stoves well under 2.0 g/hr since 1984. “When test Excitement is jusWhile the Kazan leads the method M28 was revised to M28R, or in the case of The Alderlea T5 LE tified for the dozen way, the Invicta line is still relathe ATM [alternative test method] using cord from Pacific Energy new offerings, but tively new to the North wood, we found it necessary to make slight modificathe best-seller at the moment is the Kazan GA. The American market. “Invicta relies on its foundry tions,” Neufeld says. “These modifications allowed “well proportioned” stove features a heating capacity and enameling, which enables it to offer a wide us to not only meet 2020 standards, but nearly all of 1500 pi2, 63% efficiency, weight of 346 pounds, range of products and to bring new innovations in models certified below 1.0 g/hr. The actual physical log size of 22 inches, flue dimension of 6 inches, and terms of design and technology,” Beauregard adds. changes would be considered proprietary.” color in anthracite. “The Invicta foundry has state-of-the-art equip“We think that today’s customers are looking for ment that allows it to regularly develop new WITTUS-FIRE BY DESIGN aesthetics more than just a heating system,” foundry parts. It also manages 100% of the manuAt Wittus-Fire by Design (Pound Ridge, New York), Beauregard says. “This is a completely different facturing process in-house.” sales are up 24% over last year, with Patti Boker, PR
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product spotlight
be prepared for new 2020 regulations six years ago. The result is a family of Tru-Hybrid 2020 products that are exceptionally clean and efficient. “We took no shortcuts,” says Dave Kufahl, president. “While some companies are struggling to approve their old models, we added an entirely new lineup to go with our well-known names. All these Tru-Hybrid models are exceeding our expectations, and we will have three more by January.” For those interested in the nuts and bolts behind Tru-Hybrid stoves, Kufahl explains the system works by having “a non-cat stove clean up the combustion in the firebox, and a combustion chamber above the baffle, followed by a catalytic treatment for the best performance levels in the industry. It’s clean and uber-efficient.” Getting customers to care (and understand) is the job of HearthStone sales reps who communicate in person and via brochures. “Consumers care more these days as we get more conscious of our environment,” Kufahl says. “For our dealers, HearthStone has a ‘HeatLife’ poster available for showrooms to
Regency Cascades F1500 small hybrid catalytic wood stove
The Enerzone Harmony from SBI International
and marketing, attributing the gain to a rise in home upgrades. “Business is booming,” she says. “Heating is one of the things that seems to be taking off as part of the big picture in upgrading new homes.” Consumers continue to respond to The Shaker, a stove that remains a best-seller. Designed in a traditional “shaker furniture inspired style” with a contemporary flair, the stove joins Wittus’ Stack ceramic stoves from La Castellamonte, Italy, that have also gained in popularity, particularly among people looking for colorful, uplifting products. “We are also excited about some new models that include the 600 and 700 wood-burning series with three versions—modular freestanding stoves, zero clearance built-in fireplaces, and traditional fireplace inserts,” Boker says. “In addition, wood cookstoves seem to be requested more often as a supplement to standard home appliances.” Wittus’ stoves are mostly imported from Europe and made with high quality materials for people who want a combination of style and practicality. “People
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want products that can function if the power goes out in a storm,” Boker says. “Wood-burning cookstoves are great in this situation. Wittus’ wood stoves are designed to burn very efficiently and have added special features like air wash systems to keep the glass clean, cool handles, and ash pans for easy cleanup.” Wittus is currently testing Shaker and Stack stoves for 2020 emissions compliance. Boker confirms that The Shaker will incorporate a catalytic converter to meet the new standards, and will be ready in early 2021. HEARTHSTONE HearthStone (Morrisville, Vermont) made the commitment to
Shaker Stove from Wittus – Fire by Design
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product spotlight
The Archway 2300 by Empire Stove
Stack Stove from Wittus – Fire by Design
walk customers through their heating needs.” Efficiency and environmentally friendly designs are important, but looks (as always) are crucial. “Smaller stoves with cleaner lines are growing in popularity,” Kufahl says. “Our Green Mountain line was designed with a new consumer in mind. Also, on the higher end, our Hase Bari is sold out through November. A small footprint and beautiful modern styling put it in a category of its own. It also has the TruHybrid design.” SBI-STOVE BUILDER INTERNATIONAL INC. After a tough start to the year, SBIStove Builder International Inc. (Saint-Augustin, Quebec) experienced improved sales in July, and business remains robust. “It’s difficult to keep up with demand, and we are headed for a record year,” says Marc-Antoine Cantin, president. In spite of positive sales, he remains cautious. “A second wave of COVID could bring unpleasant surprises,” he warns. “Production capacity can be an issue if we have COVID cases in the factory, or if people have to miss work because they have family members infected…there is still risk.” Another factor is what Cantin calls the “2020 effect”—the result of a lot of non-2020 products on the market
The Boxer 24 (BX24) freestanding stove from Blaze King
The Kinderhook Pellet Stove (Hudson River Stove Works) from BAC Fireside Group
in 2019. “Some dealers and distributors still had stock at the beginning of 2020,” he explains. “However, the vast majority of dealers and distributors are now squeaky clean. This has created a stronger demand for 2020-certified products. Since we have a complete portfolio of complying products, ranging from small to extra large, our lines represent a tremendous opportunity for distributors and dealers whose manufacturers have not been able to come up with a full range of compliant products.” SBI’s 3.5 Series continues to do well and features the company’s “largest box” in the form of the Enerzone Solution 3.5 and Osburn 3500. “There are not many non-cat
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stoves out there that are that big—a 3.5 cubic foot firebox,” Cantin says. “Second, this unit is extremely userfriendly. It’s easy to light, not draftsensitive at all, and very powerful. It is also very clean at 1.32 g/h.” While the DIY market is still strong, Cantin emphasizes the growing DIFM (Do-It-For-Me) market, which he contends is here to stay. And if dealers hope to maximize the phenomenon, they should offer “turnkey projects and excellent customer service, from research to installation to after-sale support—all of which will attract customers through word of mouth and reviews.” BAC FIRESIDE GROUP Aesthetics are always important when choosing a stove, but Jack Cohen, president of BAC Fireside Group (Hudson, New York and Raleigh, North Carolina) has an idea about what is mostly determining the choice to search for a new addition. “Fuel source is the biggest decision in today’s market to start the customer’s buying process,” he says. “Are they willing to put in the work to haul wood and load pellets to save on fuel costs? Or are they looking to
simply flip a switch to turn on their gas stove?” Eighty percent of BAC’s stoves have already met 2020 regulations, with Cohen reporting “only a few SKUs that needed slight adjustments.” Once the regulators are satisfied, Cohen sees ease of use as persistent considerations. “Gas stoves are becoming more popular,” he says. “The simplification of turning on a stove by way of remote control, or a phone app, continues to improve—which is attractive to the younger generation.” Ensuring maximum options by offering wood, pellet, and gas remains key to attracting customers and piquing interest when walking into a store. “Focusing on only one fuel will reduce the customer base,” Cohen says. Clicking “stoves” on the BAC Fireside Group website yields more than 200 different models with a wide selection that dealers can rely on for maximum options. As one example, the Kube stove has classic clean lines, with a number of features such as side windows that fit neatly in the stones without a steel frame. The Kube stove is available with or without side windows, as well as in different heights. “Like all our stoves,” Cohen says, “the
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product spotlight
HearthStone’s Heritage TruHybrid in Seafoam Enamel with a left-hand side door
director at Harman & Vermont Castings, has seen pellet stove consumers, in particular, who are often trading up from a wood stove or older pellet unit. “Ease is a must and is expected with their upgraded purchase,” she says. “That is why Harman has always focused on the easiest user interface, lowest maintenance, and technology that guarantees accurate temperature control.” The persistent theme of “efficient and clean heat” has been an obsession of the stove industry, no doubt bolstered by NSPS. With that in mind, Smeltz adds, “We tweaked where we needed to,
INVICTA model Nelson from Energy Distribution 2015 Regency Cascades F2500 hybrid catalytic wood stove
The Osburn 3300 from SBI International
door is made of high-quality cast iron, which makes it robust and durable.” PACIFIC ENERGY FIREPLACE PRODUCTS Current customer demand at Pacific Energy Fireplace Products (Duncan, British Columbia) is strong and Cory Iversen, vice president of sales and marketing, reports that it is showing no signs of slowing. As a 35-year veteran in the stove/fireplace industry, Iversen embraced the challenge of NSPS compliance early on. As a result, the company’s current offerings of 2020-compliant, catalytic-free wood stoves, inserts, and fireplaces are resonating with customers.
“Our entire solid fuel line was brought in line with the 2020 regulations, and we are very pleased to have not incorporated any catalytic combustors,” Iversen explains. “We find that simplicity and reliability are two design features that never go out of style, and we try to keep this mantra in all our designs.” When rumors of the new 2gr/hr. EPA emission standard first hit the industry, Pacific Energy tracked the new direction and immediately went to work. “Historically, particulate emissions that low were only obtainable with the addition of catalytic combustors,” Iversen says, “but current options continued to show significant drawbacks.” Drawing from a history of innovation, Pacific Energy’s engineering team embarked on a massive redesign journey touching all core brands to meet and exceed the proposed 2 gr./hr. emission standards—all without the aid of a catalytic converter. After significant
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investments in research and development, the company presented a completely re-engineered product lineup of “26 solid-fuel products, not including many color variations, to meet the EPA 2020 standards—all catalytic-free.” HEARTH & HOME TECHNOLOGIES The Vermont Castings Dauntless Wood stove from Hearth & Home Technologies (Lakeville, Minnesota) is getting positive reviews, with Ken Gross, brand marketing director at QuadraFire & Vermont Castings, attributing the reaction to many new features, including the optional cooking grill. “Consumers also care about fuel source, fuel efficiency, self-cleaning, ease of use, burn time, and aesthetics,” Gross says. “Consumers want products that are easy to use, clean, and maintain while fitting the look they are after. Having a range of looks and styles in both cast iron and steel really makes the difference.” Karen Smeltz, brand marketing
but spent our engineering time and energy making sure we got all our products certified to the new standards.” Consumers care about the standards, but ultimately they want technology that is useful and suits their specific needs. Smeltz contends that Hearth & Home has been able to satisfy these demands with new features such as the Harman EASY Touch Control units with a Wireless Room Sensor as a standard feature. “We believe temperature accuracy is important and want every consumer to enjoy the precision and comfort of the sensor,” she says. “This was not a result of EPA 2020 testing, but it is an enhancement made this year.” Hearth & Home developed the Quadra-Fire burn system the first time that the EPA regulated wood stoves. According to Gross, those regulations spurred “an incredible, clean non-catalytic system that far exceeded what was required and what others offered. That same system was used to get our wood stoves certified to 2020.”
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Circle Reader Service No. 27
RED BRICK
TAN BRICK
BLACK REFLECTIVE GLASS
hearth retailer
CommunityStrong The owners of Enchanted Fireside credit the people they live and work with each day for much of their success. WRITTEN BY KIMBERLY RODGERS
PHOTOGRAPHY BY MARK WILSON
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ituated in Central Massachusetts, Worcester is the second largest city in New England. Although located just under an hour from Boston, it is not a bedroom community where residents commute daily to another city to work. Home to nine colleges and universities, this vibrant metropolis, known as the Heart of the Commonwealth, also offers a major medical center, insurance company headquarters, and many other employment opportunities. “Worcester is a community where people live and work,” says Karen DiVerdi. It is also the place she and husband, Rocco, have called home since 1995 when they founded Enchanted Fireside. Rocco DiVerdi grew up in Worcester and moved to New Jersey where he went to college, started a career in sales, and met Karen. While holding a full-time job, he began working part time in the hearth industry, applying his skills in construc-
A warm, welcoming showroom awaits customers of Enchanted Fireside
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tion, design, and sales. Eventually, he transitioned to the hearth industry full-time in New Jersey, while Karen had a career in software sales. In 1995, the couple moved to New England through Karen’s job. “We decided to move back to the area where I grew up, buy a house, open a hearth store, and start a family—all in one year,” Rocco says. Karen continued her career and between traveling for work and caring for the couple’s young son, she wasn’t able to help Rocco out much at the store. Then 9/11 happened, and she says, “We decided to refocus our efforts as a family and work together in the business.” When she joined Rocco at Enchanted Fireside, Karen says she knew nothing about fireplaces. However, she credits the National Fireplace Institute (the professional certification division of the Hearth, Patio and Barbecue Education Foundation) with providing her the necessary education and training.
Karen and Rocco DiVerdi
The DiVerdis quickly gained the highest level of certifications in wood, pellet, and gas systems. After developing a relationship with the HPB Education Foundation and the legendary Ben Weathersby, Karen was invited to work with the NFI as one of their volunteer Subject Matter Experts. “I am able to give back to the industry in helping create certification criteria and testing for future hearth professionals.” She also joined the Northeast HPBA Speakers Bureau to help educate building officials about the industry as well as important inspection criteria to enhance the safety of hearth installations in the region. In 2001, the DiVerdis bought the 4,800square-foot building where Enchanted Fireside is located, and the business has since doubled in size. Today, when customers walk into the store’s 3,600-square-foot store, Rocco says, “We strive to make everyone feel very welcome.” He adds, “We also want to be a bit of a surprise compared to what other showrooms might look like in the area.” He notes the store has an inviting layout and flow, making it easy and enjoyable for customers to meander and look at over 100 hearth vignettes on display. “We keep the showroom very clean, our
Interesting merchandising sparks inspiration for buyers
Founded in 1995, Enchanted Fireside has been in its current location since 2001
staff all have positive personalities, and we make the merchandising as interesting as we can to provide buyers some inspiration.” Enchanted Fireside sells a range of products along with offering a variety of services to meet all the hearth needs of the region’s homeowners. Fireplaces, stoves, and inserts from a variety of top-name manufacturers are available. The store represents brands from Hearth & Home Technologies, including Quadra-Fire, Heat & Glo, and Heatilator. In addition, it offers Monessen, SimpliFire, Enviro, Majestic, Mendota, and Vermont Castings. The Big Green Egg, and awnings and sun shades from Eclipse Shading Systems are also available. A big part of Enchanted Fireside’s sales are for installations of pellet, gas, or wood-burning inserts into existing masonry fireplaces. “There are a lot of homes in Central Massachusetts with masonry fireplaces that are not being used, so we are able to help these customers enjoy their hearths,” Rocco says. A fair amount of gas fireplaces are also installed, especially in remodels. While retail sales often fluctuate based on various factors such as the warmer summer months, the service side of the business remains busy 12 months of the year. “Our service department has shown steady growth in its scope and the number
of personnel,” Rocco says. Complete installation, repair, and maintenance programs for all hearth products purchased from Enchanted Fireside is available. Professional technicians are certified by the National Fireplace Institute and the Chimney Safety Institute of America. Separating itself from the competition, Enchanted Fireside also offers design assistance. A new fireplace or insert is a big investment and commitment for most homeowners, Karen notes. “We prepare a visual mock-up which shows what a new hearth product will actually look like in a person’s home.” Since the majority of the installations involve fitting a product into a room that already has a set décor and style, this visual helps buyers with their decision. “It goes a long way in showing people what a different, upgraded hearth product will look like in an existing fireplace.” “It also gives them a level of comfort in making a decision since they can see the size, scale, and style of the new hearth.” The layouts take a lot of time and effort to complete, but are well worth the effort for the customer’s ultimate satisfaction. “The layout helps both the customer and us feel comfortable to move ahead with a project.” With such a wide variety of products and services available, the store’s main goal is for customers to be happy five years down the road after their purchase,
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hearth retailer
The 3,600-squarefoot showroom has over 100 hearth vignettes on display
Rocco explains. In order to best accomplish this, the staff tries to fit the product to a homeowner’s individual needs by asking a lot of open-ended questions such as lifestyle and how they plan to use the hearth. “This dialogue helps a person verbalize what they hope to achieve with the hearth product,” Rocco says. “Then we are able to match a product with a customer’s vision and dream.” This sales philosophy has helped Enchanted Fireside receive scores of referrals from satisfied customers. Since
the store has been around a long time, Rocco says, “We now have the children and in one or two cases the grandchildren of some of our original customers.” Along with a robust referral business, Enchanted Fireside has a strong presence on social media with regular posts on the store’s Facebook page. All other forms of marketing have moved online. “We really do rely on word-of-mouth advertising, but we also focus on Google ads, Facebook, and email blasts,” Karen says. Every now and then, the busi-
ness will participate in direct mail advertising. Despite the pandemic, Enchanted Fireside is on track for a good season. During the shutdown, the store saw a slight decrease in business but this occurred, fortunately, during the store’s usual slow time, Karen says. Phone and video consultations are available; however, with all the displays to show, Karen notes that it’s usually better if a customer can come into the showroom and meet face-to-face with the staff. “If customers are more comfortable consulting with us from home, then we will certainly do that. We want people to feel safe.” Enchanted Fireside was named Best Small Business by the Worcester Chamber of Commerce in 2017 and Best Fireplace and Stove Dealer in Central Massachusetts by the Telegram+Gazette in 2017, 2018, and 2019. These distinctions bring a sense of pride to the DiVerdis but most important is being a part of the community. This means helping local residents through various programs sponsored by the store, such as its #PayItForward program in which one teacher is selected in a random drawing and Enchanted Fireside donates hundreds of dollars in supplies to the teacher’s wish list. “Much of our success comes from the people of our community, so being able to give back a little bit is important to us,” Karen says. “Like almost everyone else in Worcester, we live and work here. We appreciate the people in this city who have helped in our success.”
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outdoor grilling
A wide selection of merchandise makes the store a destination spot for outdoor cooking enthusiasts
SalesSizzle The weather may be cooling, but grills at this Missouri store remain red hot. WRITTEN BY MAURA KELLER PHOTOGRAPHY BY DAN ROCKAFELLOW
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hen Nick and Ammie Copeland opened Pits N Grills in November 2015 in Springfield, Missouri, it was out of their desire to share their love of barbecue with the local community and beyond. Nick’s original vision was to fill a niche that was simply not being met with the products currently available on the market. “I had done a lot of research and I listened to a lot of podcasts learning about products that I wanted to try but could not locally source,” Nick Copeland says. Fast-forward five years, and the Copeland family has made an indelible impact on consumers who are looking to enhance their grilling experience. Today, this family-owned enterprise is considered to be a Missouri grilling source for key products that today’s grilling
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novices and aficionados alike are seeking. Known affectionately as the “Queen City of the Ozarks,” Springfield is the perfect place for a wellstocked grill store due to its hot summers and mild winters. Backyard chefs grill throughout the seasons and shop for products that enhance the barbecue experience. Considered by many to be a “one-stop shop” for grilling products, Pits N Grills’ best-selling products include Big Green Egg grills, Green Mountain pellet grills, Blues Hog products, and Gateway Drum Smokers. Loyal customers also make frequent visits to the store to buy a wide array of barbecue accessories. “We have also seen a big upswing in the selling of our own rubs and sauces,” Copeland says. “I developed the rubs and sauces for a local restaurant
Grill and smoker sales have spiked during the pandemic
barbecue. They offer advice and the latest tips and tricks on meat selection, grilling techniques, and presentation. And they welcome anyone to these classes—from complete beginners to grill masters. “We offer classes in brisket, pork, ribs, chicken, turkey, prime rib, family pizza night, a basics class, and ladies’ night,” Copeland says. “We are very anxious to get them going again.”
here in Springfield, and we sell those in store as well. We have been using these rubs in our competitions and have won both Reserve Grand Champion and Grand Champion. Because of this, the sale of these rubs has been growing steadily.” In addition to the increased interest in various rubs, brines, sauces, injections, and wing dusts, Pits N Grills is also experiencing an increase in the popularity of the pellet grill. As Copeland explains, consumers are enjoying the technology that has evolved in helping them to cook delicious foods with ease and in less time. “Wi-Fi-controlled grills
CHALLENGES AMID GROWTH The Copelands have enjoyed impressive success in just five years with the retail environment they’ve created. And while many retailers have been hit hard during this pandemic, with the loss of sales or even permanently shuttered establishments, Pits N Grills has experienced growth. Perhaps it is due to consumers’ new “stay at home” mentality or perhaps it’s due to Pits N Grills’ strong reputation for exceptional products. Whatever the cause, the company has Nick Copeland experienced a solid growth. “Honestly, our store has been super busy through this COVID-19 season,” Copeland says. “With so many people eating at home more, they are excited to The Copelands have begin upping their won numerous awards grilling game. Whether for their rubs and sauces they are buying grills and smokers for the first time or upgrading to a new one, they are cooking more at home and needing the supplies to do so.” The Copelands’ biggest challenge has been receiving the products they need to fill the demand. Unfortunately, during the pandemic, many companies had to stop making product or have had trouble sourcing the supplies they need to have really launched backyard grilling into a reachproduce their items. “We able goal for most cooks,” Copeland says. “Social are slowly seeing shipments pick up and back orders media and YouTube have also played a big part in starting to ship out,” Copeland says. growing the consumers’ interest in becoming backyard cooks.” EXPANDING THE BRAND To help engage consumers and enhance their As with any new retail entity, the focus put on overall grilling experience (while improving the taste marketing a company’s products and establishing of the items being grilled), the Copelands offer a its brand in the mind of consumers can make or series of grilling classes. Due to COVID-19, these break a company’s future. Copeland understands classes have been postponed, but when in session, the this. As such, he has tried many different marketclasses are geared toward backyard cooking with a ing options over the years, including radio, print sprinkling of competition tips. ads, sponsoring and hosting events, participating To meet the profound interest in grilling, the in events, and social media. Copelands built a state-of-the-art indoor cooking “Our location has also been a huge positive for us facility where they teach customers the best ways to with the traffic it has provided,” Copeland says. “Our
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outdoor grilling
Pits N Grills’ line of sauces and rubs keep customers returning to the store
Smokers continue to grow in popularity
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biggest goal has been to provide excellent customer service, knowing our customer base would grow through word of mouth and both repetition and reputation.” In the customer loyalty game, it’s all about getting people to remember your company, your products, and your brand. It’s the philosophy behind all business development. Creating a rapport with current and prospective customers puts the “big picture” perspective into focus and determines where a company takes and makes its future. And consumers are looking for brands they can engage with, and that create customer service, experience, and value. That’s why Copeland’s biggest goal has been to provide top level customer service to Pits N Grills customers. “With this, I feel that over the years, the reputation I have earned in doing this has become my greatest success,” he says. “We focus on our customers and our service to them by offering classes, free assembly, and delivery of grills and smokers, and helping them with warranty work. The beginning years have honestly been a lot of hard work and long nights. However, I would also say it has paid off and been totally worth it.” The unknown of COVID-19 means that many retailers are handling their business using a “one day at a time” approach. But because the environment within the grilling market is focused on home-based cooking, Copeland is hopeful about the immediate and long-term success of their family business. Outdoor grilling retailers throughout the country echo Copeland’s belief that a growing interest in barbecue and backyard entertaining, as well as exciting new product technologies, will continue to strengthen their businesses. “I would assume our market will continue to grow and remain busy throughout the pandemic restrictions,” Copeland says. “Our hope would be that in this time, lifelong skills and a love for backyard cooking will become an everyday part of life. I am seeing an uptick in both built-in outdoor kitchens and outdoor pizza ovens, at least in our market. The continued advancement in technology for Wi-Fi and PIDcontrolled fans for charcoal grills and smokers will really benefit our consumers as we move forward.”
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showroom showcase American Backyard survives and thrives during a challenging year. BY SHARON SANDERS PHOTOGRAPHY BY MATT PENDRY
American Backyard is a local favorite with a loyal customer base
RetailRebound his past year was a roller coaster that no one bought a ticket to ride. For small businesses in every sector, 2020 was a time to find out what they were made of in the toughest times. American Backyard North Point (Alpharetta, Georgia) is one of the businesses that has made it through so far with surprising optimism. “It’s been the hardest year I’ve ever experienced, but our customers, vendors, and local community have helped us get back on our feet to move forward,” says Anthony Luckino, general manager. “In many ways, we are stronger than we’ve ever been.” American Backyard is a family-owned business founded in 2009. It has enjoyed much success over the years with its customer-centric service and spacious 30,000square-foot showroom that has something for every taste, from wicker to wood to marine grade polymer and cast aluminum. As a local retailer, the store has been able to evolve and meet its customers’ needs by listening and changing with the market. “We’ve built a loyal customer base and strong relationships over the years
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that have made us what we are today,” Luckino says. That loyalty has served American Backyard well, especially when the store needed it most during the ups and downs of the COVID-19 lockdown. In March 2020, the store’s showroom was fully stocked, and the sales staff was ready to jump into the biggest sales months of the year when, like the rest of the country, everything came to a standstill. Luckino remembers that it was an eerie time. “There was no playbook for what was happening, so we had to figure it out day by day.” Even though the showroom was completely closed, he would come in every day to keep the business running behind the scenes, so it would be ready to reopen when the lockdown order was lifted. During that time, vendors stepped up to support American Backyard in the best ways they knew how. “Many of our manufacturers proactively reached out to make sure we were OK and to offer their assistance,” Luckino says. Help came in the form of tracking shipments, alerting the store of shipment delays, reporting what products were in stock for immediate
Anthony Luckino
American Backyard’s airy showroom makes for a safe, social-distanced shopping experience
From pergolas to patio furniture, American Backyard offers a broad selection of products
delivery, and helping the store maximize its customer service. The vendors that stepped up first included Ebel Inc., OW Lee, Royal Teak, Seaside Casual, Telescope Casual, Gensun, Jensen Leisure, Winston Furniture, and Treasure Garden. “Over the years, we felt like we had developed strong relationships with all of our manufacturers. It really relieved our stress knowing that we are important to them, and for that we’re forever grateful.”
Customers reacted similarly. When the store opened for curbside and in-store business, people went out of their way to purchase products. “Everyone rallied behind us,” Luckino says. “Throughout the entire ordeal, customers inundated the store with calls (and some even personally texted me), wanting to special order or immediately buy products that we had in our showroom. A number of people asked if we were a family business, and I felt like that was a decid-
ing factor for some of them making large purchases.” In an effort to keep sales flowing, the store took the opportunity during the shutdown to redo and relaunch its website (americanbackyard.com). “It was our number one priority when we weren’t able to open our doors. We knew that every moment we were physically closed was a missed sales opportunity,” Luckino says. “The website became a window into the showroom so peo-
ple could see floor models and contact us to make a purchase or place a special order.” The result was more than Luckino could have hoped for, as web sales increased nearly 50% over the previous year. As part of its overall marketing effort, the store plans to focus more on social media after seeing an uptick in interest on Facebook and Instagram. “We have had more responses and likes to our posts than ever before. My thought is that it’s
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showroom showcase because people are stuck at home and their phones and computers are their only outlets. Our social media visibility has taken a huge step forward.” Now that American Backyard is fully open for business, every effort has been made to make shoppers feel safe in the store. Its spacious showroom with 25-foot-high ceilings allow for maximum social distancing, and the team has been sanitizing the store and wearing masks as early as late March. Customers have the option to make personal appointments when the store is closed if they are high risk or prefer to be extra cautious. “People took advantage of personal shopping more in the beginning, but I think it is an option that we will always offer,” Luckino says, adding that being a family business makes it easy to be flexible enough to customize the shopping and buying experience. The store’s on-site design services include customized CAD drawings that have recently gained extra attention. “People bring in blueprints or pictures of their backyard and we’re able create comput-
er-aided drawings that allow them to see how furniture will fit into their outdoor spaces. In today’s contactless environment, people request it more than ever. It’s been a valuable tool for us.” American Backyard’s new normal continues to evolve as the retail industry, as a whole, is figuring things out. “Customer communication is key right now,” Luckino explains. “We need to be transparent. If shipments are delayed, we let customers know immediately— even if the news isn’t what they want to hear. For the most part, customers are flexible with their expectations, so we just need to keep them in the loop.” The store has pivoted to showing customers quick-ship products as an option, and customers are responding well. “They weigh the pros and cons of settling for something they can get right away versus waiting 6 to 8 weeks to get custom items. I know they appreciate that fact that they have choice. We’re working overtime to get products in their outdoor spaces as soon as possible.” American Backyard has vowed to
Personal appointments are available for customers who prefer a private sales experience
continue doing what it has always done—offer a great selection of products at great prices with the highest level of customer service. Luckino is optimistic as he sees shoppers in the area embrace family-run businesses because of the pandemic. “After years of losing market share to the internet, shoppers are returning to brick-and-mortar stores, which is a real positive for our local economy. I’ve seen quite a few stores go out of business or simply choose not to open back up—it makes everyone sad.” He adds that small businesses are supporting each other, too. “We have a lot of area restaurants that will come to
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us to buy outdoor furniture, so we go out of our way support them and others as well. This challenge has brought a sense of community that hasn’t been this strong for a long time.” Looking ahead to 2021, every retailer will have to constantly rethink their daily operations, from how to safely interact with clients to tempering customer expectations. “As a family business, we are never going to give up,” Luckino says. “In the past, when things were going well, we could just coast by—there is no way we can coast by anymore. We have to take charge to make things happen.”
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as i see it
Bella-Dura Home 2020 Collection (LtoR): Thoroughbred, Falkirk, Cosine, Lansinger, and Edenwalk
Bella-Dura Home 2020 Collection (LtoR): Edenwalk, Falkirk, Shady Grove, Lansinger, and Selwyn
falling forfabric Customers are fond of Bella-Dura Home’s fashion-forward, durable designs. BY SHARON SANDERS
David Thomases
Momentum is building for Bella-Dura Home as its fresh,
style-driven performance fabrics continue to make headlines. Now that the outdoor living industry is back on its feet, this up-and-comer is poised to be the most talked-about addition to the performance fabric space going into 2021. Patio & Hearth Products Report met up with David Thomases, executive vice president, to find out how the brand plans to take advantage of the surging demand for beautiful residential areas indoors and out.
Who is Bella-Dura Home? Thomases: Bella-Dura Home is owned by Swavelle, a third-generation family-owned textile company that has been making luxury indoor fabrics for over 50 years. In February 2019, the company decided the time was right to diversify its offerings to include performance fabrics, so it purchased Wearbest Weavers. The mill, based in Garfield, New Jersey, had
most recently focused on upholstery fabric for the contract industry, as well as indoor/outdoor performance fabric under the Bella-Dura brand. Bella-Dura Home has the same performance characteristics as BellaDura—made in the United States, high durability and bleach cleanable—but has a distinct new personality. It also targets the residential outdoor market. We debuted the brand at the Casual Market in Chicago in September 2019 to great reviews and launched our first full line in November a few months later. What is Bella-Dura Home’s personality in the performance fabrics space? Thomases: Bella-Dura Home has taken on the personality of its parent company, Swavelle. As a company, we are design driven, not a commodity fabric—we never have been and never will be. It’s just not in our bones. The overall look is casual, yet sophisticated. Our uniqueness lies in the little details like our interesting yarns, unique weaves, and the textures that the yarns create. Bella-Dura Home is fashion forward with its colors, while still maintaining the neutral tones that
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everyone has been comfortable with for the past few years. Swavelle is a big name in the indoor residential furniture space, so Bella-Dura Home has a natural jump start, as opposed to a newbie coming along and trying to get into the performance fabric business. We take full advantage of our ability to pull in designers from Swavelle’s residential indoor furniture division to help create textures and colors that look and feel like the indoors with an outdoor twist. How does Bella-Dura Home meet consumers’ expectations for performance fabrics? Thomases: Bella-Dura Home joins the best-of-the-best manufacturers in the performance fabrics space. The industry has strict standards that need to be met for upholstering, lightfastness, cleanability, and washability. We test all of our fabrics to ensure they meet or exceed those required standards, which is what we strive to do in all areas of our business. Bella-Dura had previously developed its own proprietary polyolefin yarn. Bella-Dura Home’s yarn toolbox also includes a high UV polyester yarn to diversify its look yet still maintain performance.
This yarn allows the fabric to be soft to the hand, decorative, durable, washable, and bleach cleanable. How has the bleach cleanability story taken on new meaning in today’s environment? Thomases: Every performance fabric supplier has a bleach cleanability story, but now that story has more impact than ever before due to the pandemic. Our contract and hospitality customers are concerned about things being anti-microbial and antibacterial—and when fabric is cleaned with a bleach mixture, the risk is greatly reduced. Over the past few months, we have been pushing bleach cleanability in social media to help shine a light on its benefits. Do you think fabric is an important tool to sell furniture? Why? Thomases: I think it’s becoming more and more important for several reasons. First, manufacturers are looking for ways to differentiate themselves. With Bella-Dura Home fabrics, there is almost unlimited diversity with designs, colors, and textures—and the exact same frame can look completely different based on the fabric choice. Second, consumers
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as i see it want their outdoor furniture to be low maintenance and to be able to withstand the elements for many years, so performance fabrics can make all the difference when it comes to closing a sale. What are the current trends in outdoor fabrics? Best-selling Bella-Dura Thomases: I would say there Home Lansinger is a trend toward a softer hand, in new neutral natural looks and yarns that are and multicolored options for 2021 suitable for outdoors, but look like an indoor fabric (like linen). Also, more and more, outdoor fabrics are coming indoors and indoor fabrics are going out. The BellaDura Home line easily crosses over between indoor and outdoor settings. As far as color palettes go, neutrals, blues, and nature-inspired colors are everywhere, whether it be hospitality, draperies, upholstery, indoor or outdoor. At Bella-Dura Home, we are taking the mid-tone neutrals and adding interest with seafoam greens and burnt oranges. We have created multi-color textures with bold accent colors including deep teals, goldenrod yellow, and soft coral reds to add pops of color. People are willing to take more risks with vibrant
colors outdoors on accent pillows that can be easily switched out. What our designers try to do when they put our new fabric lines together (because we sell to both the indoor and outdoor trade) is to incorporate colors and designs that appeal to both segments. What Bella-Dura Home fabrics are you most excited about for 2021? Thomases: We are fabric people, so we want to be the brand that comes out with interesting yarns, unique textures, fun patterns, and a beautiful hand. For 2021, I am particularly excited about a new two-color slub warp yarn that gives fabric a tweedy menswear look with a natural feel. It is a look that is unique in the market. We are also introducing some cool textural geometrics next year that are on trend to do well. How is Bella-Dura Home dealing with the pandemic? Thomases: The pandemic was certainly an obstacle. Having to adapt to a new way of working, we’ve become more connected to our mill in New Jersey and are able to collaborate more closely with the
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weaving staff. Having a domestic mill and producing a fabric that is entirely made in the United States has been a silver lining. Being able to work at our mill allows us more creativity and ensures we will continue to develop a quality product our customers can depend on. Like everyone in the industry, we need to be creative to keep things going strong and to get our product in front of buyers. We are sending out digital product books so buyers can get a sneak peek, and the conversation goes from there. That is how everything is happening right now. We introduced a new brand a year ago and, in the middle of this year, we had several months where the world stopped. What does the future hold for Bella-Dura Home? Thomases: The fact is that people like new, shiny things. Bella-Dura Home is a new residential brand with different patterns, colors, textures, and yarns— and that is exciting. Throw in the fact that Swavelle has over five decades of experience in fabrics, giving us credibility right out of the gate. I have confidence that the brand is going to continue to gain momentum as we get our story in front of more people. Bella-Dura Home offers something special when it comes to performance and beauty that is going to capture the attention of the end-consumers looking for something that fits with their lifestyles.
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product innovation
Focus Fires Paxfocus Indoor Wall-Mounted Fireplace
Element 4 Sky TM See-Through Gas Fireplace
Masters of MODERN European Home hits the mark for sleek, contemporary fireplaces. fter two decades of offering sophisticated Europeaninspired indoor and outdoor fireplaces, Holly Markham, owner of European Home (Middleton, Massachusetts), is not one to rest on past achievements. Markham founded European Home in 1999 based on the simple, yet stylish design elements she saw throughout the continent while traveling and working there in the 1990s. Markham started her business by licensing a single fireplace from the United Kingdom and handling the manufacturing and listing herself in the United States. Today, the company offers hearth brands from multiple
A
countries. This includes Element4 (Netherlands); Focus Fires (France); Evonicfires, part of CK Fires Ltd. (United Kingdom); and European Home Fireplaces. Not all products come directly from Europe. For example, the European Home and Gavin Scott brands are manufactured in the U.S. “We certainly try to fill many areas,” Markham says. For example, Element4 provides customers with direct-vent technology—the most commonly used venting design. “Aesthetically, Element4 provides us with the look I have always loved, which is clean, simple, and uncluttered.” The company’s own brand,
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European Home Fireplaces, offers a similar design element except in ventfree technology. “For many builders, particularly in certain areas of the country, vent-free is the preferred fireplace system.” Evonicfires utilizes some of the most advanced electric technology available today powered by LED lighting. The line’s products feature a clean, modern style. “It’s important for us to offer an electric option since venting and gas are not possible in some locations,” Markham says. “In addition, as we move toward green building and net-zero emissions, this line is a wonderful solution.” Focus Fireplaces, which feature the original suspended fireplace, were added to European Home European Home’s product H Series Corner Vent-Free Gas lineup about four years ago. Fireplace “I love mid-century modern style, so the company’s designs really appeal to me and give me that wow feeling. The company brings passion to its designs and craftsmanship.” Moreover, Focus offers a contemporary wood option—a positive addition to European Home’s product offerings. Although about 70% of Focus sales are in wood, the company also
BY KIMBERLY RODGERS
offers a gas option in some of its fireplaces. “This helps with market penetration since urban dwellers are not geared toward wood,” Markham says. Focus Fireplaces was created by French designer Dominique Imbert over 50 years ago. “Selling fireplaces that were designed in the 1960s and have stood the test of time gives me great pride.” In the near future, under the European Home Fireplaces brand, an H Series Linear vent-free fireplace will be released to support liquid propane gas. When first introduced in 2015, the H Series focused only on natural gas, Markham explains. “We have been working very hard this past year to modify the burner so that we can now offer a propane version.” Available in three sizes, (42, 60, and 72 inches) the H Series features many configurations including single and three-sided models, corner style, and peninsula. “We offer a variety of solutions, which is why the H Series is so popular with our dealers.” As sustainability and creating a smaller carbon footprint become increasingly important to the health of the environment, Markham advocates eliminating the heat dump kit offered by some fireplace manufacturers. She encourages dealers to educate their customers on where the excess heat is going. “I believe our industry needs to continued on page 72
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my turn
Trailblazer
With groundbreaking products and service, Ravelli continues to impress. BY MAURA KELLER
While having a long-standing history within the hearth industry speaks volumes, so too does having innovative product ideas that keep consumers coming back for more. This is the perfect description of Ravelli, a hearth industry leader with a 20-year history. This decades-long experience has successfully transformed Ravelli from a family-run business into the global leader it is today. This is evident in the 2018 acquisition of Ravelli by OpenGate Capital, as part of the important acquisition of Jøtul Group, a renowned Norwegian brand leader in the production of wood stoves and fireplaces. The market recognizes the Ravelli brand for its design, innovation, and value that its product line delivers to customers. The joint acquisition of both powerhouse companies has created a strategic partnership opportunity to leverage both manufacturers’ portfolios into a singular entity. “The focus of this project is the aim of achieving an extremely strong synergy between industry leading companies—by combining the tried and true craftsmanship and cutting-edge technology under one roof,” says Vanessa Prussiani, marketing and communications manager at Ravelli. With its strong presence in Europe, Ravelli currently exports its
Made-in-Italy products to more than 40 countries through its large network of agents and distributors. Ravelli also exports to South Africa, Chile, Japan, and New Zealand, ensuring a strong geographical presence on every continent. “Ravelli’s development program aims to further strengthen its position and expansion in the hearth sector, through major investments in research and development, thanks to a strong collaboration with institutional studies programs able to enhance the characteristics of its products,” Prussiani says. “This ongoing collaboration continues to infuse the newest innovations into making each and every stove more than just a heating appliance and well beyond a simple home-furnishing item.” Indeed, as consumers across the globe can attest, Ravelli’s products are in a class by themselves. Here’s an example from one of Ravelli’s U.S. distributors who serves the East Coast: While the U.S. pellet stove market certainly isn’t at a loss for makes and models, none are capable of generating the heat output and efficiency of a Ravelli pellet stove, notes Bruno Ferreira, IT, marketing, customer service and business development at Dean’s Stove & Spa. Ravelli shows its customers that a
RV 100 Classic
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pellet stove does not need to be a utilitarian “black box” in the corner of a room. Rather, it can be a focal point while providing an efficient, carbon-neutral heating solution to any home. “On the surface, you can certainly pick a Ravelli stove out of crowd in your local hearth retailer,” Ferreira says. “While its tall, slender design initially may intimidate a potential customer, once the science behind the design is explained, many customers quickly come to prefer its appearance versus the shorter, stubbier competition.” American consumers prefer stoves with a classic design and high-end finishes. Ravelli’s RV100 Classic and RV80 (its smaller sibling) provide classic design queues, with warm tone finishes and exquisite ceramic panel sets that are a welcome addition to any home décor. Ravelli also sells an insert model in the U.S.—the Ravelli Roma. “We feel the Roma is one of the most attractive pellet inserts on the market today,” says Dean Michanczyk, founder and president of Dean’s Stove & Spa and The Vulcan Group LLC. “Its full cast-iron body weighs in at over 400 pounds, glides effortlessly on its built-in rail system—making it one of the easiest inserts to maintain.” Ravelli Roma is available in two finishes: traditional matte black cast iron and a brown enamel finish that most consumers love. And while the overall design of Ravelli’s pellet stoves are appealing to consumers, the high-end technology is also a key selling point. Ravelli’s RDS Technology, called the Ravelli Dynamic System, was introduced to the U.S. years ago and provides by far the most advanced control system on the North American market still
Vanessa Prussiani
Roma
today. To propel Ravelli even further, the company recently introduced its latest Zero philosophy technology to North America. Ravelli’s award-winning Zero philosophy means: • Zero daily maintenance and automatic cleaning for simple and guaranteed heat. Customers discover the advantages of the automatic dualcleaning function: The first system uses excess oxygen to prevent clogging while the second cleans the rotating rear section that discharges the ash into the drawer, reducing consumer maintenance during the burn season. • Zero waste and lower fuel consumption for effective and constant heat. The performance levels are made possible thanks to the self-cleaning system to optimize combustion, maximizing the potential of the pellets and keeping waste to a minimum. The result is a high, consistent output of heat while reducing emissions by 20%.
• Zero effort and a close monitoring system for controlled and reliable heat. Ravelli has designed and developed sophisticated devices such as the sensors located on the doors and dampers and the combustion management software that constantly regulates the stove while it’s running. As the stove gets dirtier, the engine automatically adjusts itself to achieve proper combustion while alerting the owner of when maintenance is required. STRATEGIC EVOLUTION To stay ahead of the game, Ravelli’s product lines have evolved over the years. In the past, Ravelli’s models utilized a basic six- or seven-button user interface. “With advances in technology, we were able to move to our current three-button RDS display that our customers have come to know and love,” Prussiani says. “It also has streamlined the design and user experience. Once the customer has been guided through operation and maintenance by the trained sales dealers, it does not take them long to become accustomed to the controls.” As technology trends continue to
migrate toward mobile device integration, Ravelli also has followed suit. The company’s newest U.S. model, the Vittoria V, utilizes a wireless remote that controls every aspect of the stove function and operation. “This provides consumers easier control as well as an onboard wireless thermostat for more evenly distributed heat throughout the home,” Ferreira says. Moreover, Ravelli continues to innovate and strives to improve its customers’ experience by reducing maintenance. “Once again, Ravelli leads the industry with the most efficient pellet stove models, reducing pellet consumption by up to 50% (compared to the competition),” Prussiani says. “Utilizing less fuel means less maintenance required by the homeowner throughout the burn season. Adding onto this efficiency is the self-cleaning burnpot system that automatically cleans out residue and sweeps it away into the ash pan.” MARKETING THAT WORKS With such a long-standing history, Ravelli has made a name for itself among consumers and retailers alike.
And one way the company has leveraged its exceptional product designs is by understanding what their customers—in Europe and the U.S.—are looking for in hearth products. “We believe that being an Italian brand means more than simply upholding tradition,” Prussiani says. “In Europe, this means avant-garde design, inspired by the most contemporary trends in architecture and interior design, and combined and explored in our products, with the overall goal of creating the ideal vessels for our technological innovations.” However, in the U.S., Ravelli’s marketing focus is slightly different. Working with the company’s trusted U.S. partners, Ravelli differentiates itself by touting the company’s high performance, fuel efficiency, and Italian style. As Prussiani explains, discerning consumers throughout North America are grasping that message as Ravelli continues to grow its market share. “U.S. hearth dealers are also watching the market trend toward the more efficient, high quality pellet stoves from Ravelli and using the brand as a differentiator versus their competition in their individual markets,” Prussiani says.
“Ravelli recognizes that the top dealers in the industry seek to separate themselves from their competition and advancing their knowledge with our products will propel those dealers’ growth and further distinguish themselves from dealers happy with the status quo. Ravelli’s competitive advantage is our willingness to continue to push the envelope to drive the market forward; never resting on our laurels of past accomplishments.” Now, as Ravelli enters a new chapter, and with the acquisition of its dedicated cast-iron production facility, Ravelli’s dedication to growing its reach in North America remains steadfast. The company plans to continue to drive innovation through its patented technology. And the company’s continuing philosophy of combining high quality craftsmanship with cutting-edge technology to cope with any demanding climate further sets it apart from the competition. “Our customers deserve the absolute best stoves and fireplace inserts. Customer satisfaction is what has always driven us toward continuous improvement,” Prussiani says. “And it is what will propel us forward in the decades to come.”
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corporate profile
innovation foundation In the words of one of America’s most
famous innovators, Thomas A. Edison, “There’s a way to do it better – find it.” This sentiment has framed many a business strategy for entrepreneurs everywhere; none more so than Tangent Technologies (Aurora, Illinois). Founded in 2003 by partners Francisco Morales, Andrew Stephens, and current CEO Guy De Feo, Tangent Technologies, with its innovative initiatives, definitely found a way of doing things better. “We all came from within the recycled plastic lumber industry,” De Feo says. “We recognized that there wasn’t anyone placing a primary emphasis on innovation and assessing what the customer wanted. We looked to fill that void and to push the envelope to create new things. This is still our driver today.” Tangent Technologies is a leader in the outdoor category, although not an outdoor furniture manufacturer. As a base material innovator, Tangent has developed and defined proprietary processes and products in plastic lumber production, which are now making a tremendous mark on outdoor furnishings as well as structural elements. Through the use of recycled plastics, this company serves markets beyond furniture both nationally and internationally. De Feo and his founding and current partner, Francisco Morales, have seen the company grow to over 400 employees and now account for more than 60 percent of all plastic lumber sold. As the fastest growing company in the durable resin lumber industry, Tangent’s welldefined business strategy is seen as bringing about tremendous success. “One of the things we did early on was to take the stance that we are partners with our customers,” De Feo says. “As their companies have grown, so have we.” At the request of their customers, Tangent Technologies has created new sizes, colors, textures,
Colors, sizes, and textures have been developed in response to customer requests
Perpetual improvement is firmly embedded in Tangent Technologies’ mindset. BY LAURIE RUDD
and compositions in poly lumber. “We have leveraged each relationship with our customers. This sounds like a simple recipe, but it has worked for us for our 17 years in business.” INNOVATIVE TO THE CORE For De Feo and his team, innovation is not simply a cliché. This mission, one Edison himself would have applauded, is evident in not only their lumber product introductions, but also in their relationships with customers. “We are constantly challenging ourselves to do better,” De Feo says. “The market only sees our efforts through the finished products that are ultimately produced by our clients. Innovation is also visible to our customers in the processes we employ throughout our manufacturing.” Within Tangent Technologies, several industry “firsts” can be attributed to their constant quest of innovation. “We were the first to create a woodgrain appearance done well in poly lumber,” De Feo says. “It looks identical to hardwood with its internal wood graining.” It was conversations with, and requests from, cus-
In 2020, Tangent manufactured 60% of all poly lumber used in outdoor furniture
tomers that communicated this specific need. “Our customers expressed that they were missing out on business from consumers who were looking for something that looked closer to natural wood,” De Feo explains. “They challenged us to come up with a high-end wood look that they could get into additional markets. Responding to requests from our customers has been a good formula for us.” Additionally, environmental innovation is central to Tangent’s mission. The company recycles roughly 25 million pounds of post-consumer recycled milk bottles every year for its internal manufacturing needs. With seven milk bottles to a pound, 175 million milk bottles are washed, ground, and pelletized annually to produce the company’s superior highdensity polyethylene (HDPE) recycled plastic resin. While all products receive UV inhibitors, depending on the specific application and end use, a variety of additives like fiberglass fibers and rebar are then utilized to meet required performance criteria. Sustainably driven innovation, however, does not stop with their internal processes. The company expresses a commitment to supporting green practices within their customers’ operations as well. This is accomplished via efforts to keep scraps created during furniture-making from ending up in landfills. “We buy back scrap from most of our customers and reprocess,” De Feo says. “Not only are we using recycled content, but we are working on an ongoing process to capture scrap product to put back into finished product.” This ambitious effort is assisted by customers separating their lumber scraps by color prior to returning to Tangent. While recycling and reuse define Tangent Technologies’ processes, at the same time renewal is also being addressed. Today, poly lumber is being utilized daily for a myriad of products that would have otherwise utilized natural wood. This has resulted in a tremendous reduction in deforestation that is occurring and the revitalization of forests. MARKETS SERVED Although outdoor casual furniture is a primary market, other entities and industries utilizing Tangent’s continued on page 72
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Circle Reader Service No. 49
insight • urbana
The affordable Urbana fireplace lineup is designed to impress. BY CHERISE FORNO
Urbana U50
Haute Hearths As a prominent leader in the industry, Sherwood
Industries Ltd. continues to deliver innovation with the release of its Urbana Luxury Fireplace brand. The new collection featuring three units has the potential to revolutionize how dealers sell high-end fireplaces. “The inspiration behind the Urbana Luxury Fireplace brand was to create three-sided bay design units for the broader market,” says Stuart O’Connor, vice president. “When you see the finished product, you can’t help but be impressed.” O’Connor explains that the company noticed these types of fireplaces
being released, and it set out to produce a similar product without a price point that was beyond the budget of many of its customers. “This market gap was a challenge we knew we could meet, and we are very proud of the results,” O’Connor says. “The Urbana brand achieves greater affordability without compromising design or functionality.” While the aesthetics and affordability of Urbana fireplaces was a priority during the design process, the company also wanted to create products that were convenient to install. Though Urbana units are primarily built to be installed as bay fireplaces, installation kits are avail-
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Stuart O’Connor
able to easily convert a fireplace into different styles, including the floating, corner, and single-sided installation kits. “Wherever possible, we want to make it easy for dealers to accommodate their customers, while anticipating the variety of preferences customers might have.” The corner installation kit is compatible with all of the units and available for both a left- and right-sided installation. The floating installation kit gives customers the option to have a suspended look with the U30 for an
eye-catching configuration. “With the larger U50 and U70, if the customer is looking for a more traditional look but does not want to give up the impressive 19-inch-tall glass, the single-sided installation kit can help achieve that linear fireplace look,” O’Connor says. “This gives a larger window into the firebox than other linear fireplaces and with our cool-touch glass, there is no need for a steel mesh protective screen.” Urbana is constructed with a second continued on page 73
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insight • Danver
The Trex Outdoor Kitchens collection includes seven distinctive door styles
Best
inClass Luxurious outdoor kitchen cabinetry from Danver’s brands is recognized industrywide for its quality durability and craftsmanship. BY CHERISE FORNO
Building on a legacy of more than two decades of deliver-
ing outdoor kitchen products to its customers, Danver Stainless Outdoor Kitchens partnered with the Trex Company this year to further add to its repertoire. “I founded Danver Stainless Outdoor Kitchens over 20 years ago as one of the first brands dedicated to outdoor kitchens,” says
Mitch Slater, president of Brown Jordan Outdoor Kitchens and Danver, which manufactures Trex Outdoor Kitchens. “Today, Danver remains an industry leader and has perfected its approach of bringing style, design, and durabil-
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ity to the outdoors through made-to-order cabinetry.” From its inception, Danver has crafted unique products for outdoor kitchens that created a large shift in outdoor design, such as looking beyond traditional materials like stone, stucco, and composites for the construction of outdoor kitchen islands. In 2012, Brown Jordan partnered with Danver to create the Brown Jordan Outdoor Kitchens Collection. “Today, we offer a complete line of stainless steel outdoor cabinets, designed to fit most outdoor appliances including grills, bartending centers, and refrigerators, and it offers powder-coat finishes matching key Brown Jordan furniture
finishes,” Slater says. In an effort to continue meeting the needs of its customers, Danver joined forces with the Trex Company to create high-end cabinetry and components with a luxurious aesthetic. “The new lineup offers industryleading stainless steel cabinetry solutions for today’s outdoor kitchens with unparalleled style, durability, and easy maintenance—all synonymous with the Trex brand,” Slater says. “With outdoor living spaces becoming an increasingly popular remodeling project, the new Trex Outdoor Kitchens collection empowers builders, designers, architects, and other trade professionals to create an outdoor oasis rooted in durability and beautiful design.” The Trex Outdoor Kitchens collection includes seven distinctive
door styles. Danver’s top-five bestsellers—the Rio, Hampton, Sea Glass, Frost, and Key West—are represented, as well as two designs unique to the Trex collection. The London is a craftsman-inspired door style that features two stiles and rails with cross mullions, while the Newport consists of two stiles and rails with a center stile. The Key West door style is available with all three brands in a variety of finishes. The five-piece door has a center panel that can be made with powder-coated stainless steel, traditional stainless steel, or sea glass. “One of our most popular door styles, the Key West, offers a timeless style that pairs well with a wide range of aesthetics,” Slater says. Within the Brown Jordan Outdoor Kitchens’ brand, Elements is the latest addition that was created by architect and designer Daniel Germani. The modular collection is available in a wide variety of sizes and applications. It derives its name from its modular functionality that provides many options for outdoor kitchen design, promoting a seamless look from interior to exterior spaces. “Conceived as uniquely designed
stainless steel modules, Elements is built to withstand any climate, is available in dozens of powder-coat finishes, and can be used as a sideboard, bar, or cooking station, complementing low seating arrangements,” Slater says. With three brands, Danver has an incomparable ability to deliver numerous styles and options to elevate any outdoor living space with designs that beautifully coordinate with any home’s indoor décor, without compromising the resiliency required for outdoor use. “Danver, Trex Outdoor Kitchens, and Brown Jordan Outdoor Kitchens cabinetry can be used to create an outdoor kitchen with the level of comfort and functionality many are used to in interior kitchens, while offering durability to withstand the elements with minimal maintenance,” Slater says. Convenient features such as trash cabinets, pass-through cabinets with storage access from both sides, and soft close doors and drawers set the company’s products apart from others in the industry. “Other distinctive details include rain gaskets and magnetic closures to keep the insides dry, and hundreds of cabinet sizes to allow archi-
tects, designers, and builders to create a kitchen for any space,” Slater says. Danver was at the forefront of using powder-coated stainless steel in outdoor kitchens, and it has continued to be a pioneer of using new materials and applications to achieve increased durability. Technological advancements have enabled Danver to manufacture realistic wood grain finishes and vibrant colors. “To continue pushing the envelope, we’re developing new hues, spanning bright yellows and oranges and deep blues and greens, as more and more homeowners are embracing daring colors, for both the inside and outside spaces of their homes,” Slater says. While neutral colors remain popular for outdoor décor, Slater notes that a demand for nature-inspired shades is trending, and he foresees customers seeking increasingly bold hues in the future. “We’re predicting that even brighter colors, like punchy oranges and yellows, will become more popular, and we are introducing new colors this fall.” As Danver looks to the future, the company will continue to deliver beautiful, durable outdoor kitchen
products to meet the rising interest in homeowners’ desires to invest in their outdoor living spaces. “This year, homeowners spent more time at home than could have been predicted, giving them the opportunity to really assess their space and determine how to best use their outdoor space as an extension of their indoor entertaining and living areas,” Slater says. “Modular design in particular, like the new Elements line with Brown Jordan Outdoor Kitchens, allows for a sleek, furniture-inspired look and helps to continue the design flow from the indoors.” Slater notes that the company will continue to innovate products that are on-trend in an ever-changing marketplace. “Our design team is constantly keeping a pulse on what designers are looking for in terms of color, design, and function and implementing product updates and innovations inspired by that feedback,” he says. “Ultimately, we want to continue to push the boundaries of design and create outdoor living spaces that look and feel like what homeowners have indoors, and are built with the durability to last for years of enjoyment.”
Danver Stainless Outdoor Kitchens cabinetry features dozens of styles available in hundreds of sizes, all made from durable and environmentallyfriendly stainless steel, powder coated in a rich palette of finishes.
danver.com | 203.269.2300 1 Grand Street, Wallingford, CT 06492
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PATIOANDHEARTHPRODUCTSREPORT.COM 53
last word
Drawn
toFire
600 Zero Clearance Fireplace
Big fire. Big Heat. Big Design.
Spartherm (Melle, Germany) has captured the imagination of North American hearth customers with its dynamic wood-burning fireplaces. Different than anything else in the marketplace, the company’s handcrafted products are gaining a strong following from specialty retailers seeking something to excite and inspire their wood-loving clients. Founded in 1986 by Gerhard Manfred Rokossa, Spartherm is a veteran in the European hearth scene. It is one of Europe’s largest and most respected manufacturers with two ultra-modern factories, close to 1,000 employees, and products sold in 48 countries. The company plans, develops, and manufactures more than 60,000 units per year with Germany, Netherlands, Italy, Austria, Switzerland, and France as some of its biggest markets. “We cater to customers who want top-of-the-line products that are of the highest quality and design,” says Markus Aumann, national sales manager. He adds that the German mindset is that of uncompromised quality, above all else. Worldwide, dealers sell Spartherm with quality as a primary selling point. “We have a talented team of 35 engineers whose sole purpose is to create beautiful, functional products and to make sure they adhere to the safety standards set forth in all of the markets we serve.” Spartherm makes all of its parts and does all of the manufacturing and assembling in its two factories in Germany and Poland. The company builds a wide range of minimalist luxury hearth products—but modern, European-style wood-burning 600 fireplaces are its cornerstone. “We are the Modular forerunners in design with our angled, Stove multi-sided, and peninsula-style units,”
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Consumer demand surges for Spartherm’s stunning lineup of contemporary wood-burning fireplaces. BY SHARON SANDERS
Aumann says. “Nothing about our fireplaces is utilitarian—they are like fine works of art with fire.” Wood-burning fireplaces are an inseparable part of European culture, which means Europeans have high expectations. With more than 30 years of experience, Spartherm continues to come up with innovative technology and designs. “The fact that consumers’ expectations are so high, we have to stay on top of it. We are always testing new systems and looking for ways to make products better. Many companies may copy us, but we are the true original.”
In 2015, Spartherm made its debut in North America with a signature line of 15 big fireplaces that immediately captured the attention of many wood fireplace purists. “Gas products definitely dominate in the United States, but there are still distinct groups who are loyal to and prefer wood. We wanted to introduce something that would wow the market. Everything about our fireplaces demand attention from their sheer size to their simplistic design and impressive heat output.” Aumann recalls that curious customers came out of the woodwork when Spartherm initially started attending trade shows, advertising in industry trade publications, and then word of mouth naturally started to build from there. Architects and designers have quickly become loyal fans because the fireplaces are a unique design element that professionals can offer their clients. “Our fireplaces are the visual focal point of a room. All the designs have big, clear views with lots of glass so the glow of the flame can be seen and felt from almost every direction, creating a soothing ambiance.” Their modern silhouette works in edgy urban environments, as well as in more traditional settings. “The trend right now is mixing modern with traditional décor, and our fireplaces are the perfect choice. They can easily pull together almost any look because they are so versatile.” Spartherm recently took the next step in its product journey with a new line of six smaller wood fireplaces, stoves, and inserts that are EPA 2020 compliant. The low emission, environmentally friendly units are geared toward the customer who wants the unique design and heat output of a big Spartherm hearth product, but in a smaller package and at a mid-range price. “This line opens up a whole new segment of the wood market to us for everyday heating or as a secondary fireplace.” Initial feedback from specialty retailers and customers has been even better than continued on page 73
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what’s new
6
Hot Products to Sell Now
Swavelle— Bella-Dura Home
Creating harmony between beauty and performance, the 2020 collection from Bella-Dura HOME introduces a softer, more decorative look that is ideal for furniture manufacturers and retailers that can provide their customers with what they desire in an outdoor performance fabric—one that is soft to the touch, yet tough to the core. The collection is woven in the USA with a mix of proprietary polyolefin and high-UV, pill-resistant polyester yarns and offers over 200 SKUs. Bella-Dura HOME fabrics are covered by a 5-year warranty and resist fading, pilling, and staining. They are also highly durable and bleach cleanable. Contact: (800) 544-0478 or www.bella-dura.com. Circle Reader Service No. 101
Infratech The Motif collection delivers a first-ever offering of stylish, lasercut metal covers that can be added to the faces of Infratech’s newly released C-Series and CD-Series heaters. This extensive collection spans four popular architectural categories—Contemporary, Craftsman, Mediterranean, and Traditional—to complement virtually any residential or commercial property. They can be installed on wall-, ceiling- or polemounted Infratech heaters for a distinctive look that’s perfectly calibrated to enhance the visual appeal of your space. Contact: (800) 421-9455 or www.infratech-usa.com. Circle Reader Service No. 102
OW Lee The Avana collection was designed with simplicity and comfort in mind. Its transitional profile features a modern swooping arm that is echoed in the gracefully balanced design of the back. The deep seating features Plush Comfort cushion technology and Sytex seat support for the ultimate in comfort. Sunbrella Sling is incorporated on the dining and chaise seating, adding an extra level of ease and durability. Avana is a full-line collection, which includes dining, balcony, deep seating, and lounge pieces. Contact: (800) 776-9533 or www.owlee.com. Circle Reader Service No. 103
Glen Dimplex Americas The MatriX fireplace comes in two different sizes and lets homeowners choose from four setup configurations (front, left or right corner, and bay). The MatriX features the luxurious Faber flame created by a patented 5-burner system, with the ability to adjust the flame height and width to personalize one’s fireplace experience. This modern fireplace creates an impressive focal point in any room. An electric model (e-MatriX) is also available. Contact: (800) 668-6663 or www.faberfires.com/en-us. Circle Reader Service No. 104
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Spartherm The Spartherm EPA 2020 range of fireplaces, stoves, and inserts bring a new option in design. These stylish fireplaces offer full combustion air control and unhindered fire view. Functionality and design create an atmosphere of comfort and well-being. Spartherm has created this range as a new option in a market that is focused on design and architectural elements. With straight lines, large fire views, and glass fronts, these units are ideal for any design trend. Contact: 0049 1522 2644162 or www.spartherm-america.com. Circle Reader Service No. 105
Green Mountain Grills The Daniel Boone Prime Plus, Green Mountain Grill’s best-selling model, continues to set the industry standard for pellet grills. GMG Prime Plus grills come rotisserie enabled, running on 12v Direct Power and Wi-Fi Smart Control with dual meat probes, a peaked lid, and 150-550°F temp control in 5° increments on 458 sq. in. of grill space. Grill smarter. Eat better! Contact: (800) 603-3398 or www.greenmountaingrills.com. Circle Reader Service No. 106
Set the stage with Engage and let the story begin. Building on our award-winning Matrix fireplaces, the new Engage Linear Gas Fireplace puts you in control. Adjust the size and shape of the flames to achieve the perfect balance of atmosphere and comfort. And with four configurations to choose from, you can design the perfect fire feature for any space.
4 Firebox Configurations Single
faberfire.com
Left
Right
3-sided
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A BRAND OF GLEN DIMPLEX AMERICAS
Product Profiles Blaze King Princess 29 Wood Insert
This large 2.6-cubic-foot insert fits a smaller 25¾” w x 23½” h x 12½” d fireplace. At 43,000 cordwood BTU, it can heat up to 2,300 square feet and has up to 29 hours of burn time on low or up to 14 hours of heating time on high and offers a standard thermostat (no electricity required). The Princess 29 has an EPA-listed efficiency of 75% and can lower heating costs by 33%. Contact: (509) 522-2730 or www.blazeking.com. Circle Reader Service No. 107
Somerset
With the rich colors and warm texture of wicker, the Somerset collection offers the ultimate in outdoor living. Function and style are combined to create this one-of-a-kind collection. The straightforward, clean design of the aluminum-base sofa and sectional collection features inviting, loose backs, plush seating, and well-proportioned arms for extraordinary comfort. Contact: (866) 690-5673 or www.patiorenaissance.com. Circle Reader Service No. 110
Dauntless
Meticulously crafted with convenience in mind, the Vermont Castings Dauntless FlexBurn wood stove delivers steady overnight heat despite the fiercest winter nights. Exclusive FlexBurn technology provides the option to burn with a catalyst for up to 15% higher efficiency on low burns. This mid-sized wood stove allows easy loading from the top and clean removal of ashes with the exclusive swing-out ash pan. A castiron griddle top and optional cooking grill offer versatile cooking options for the stovetop chef. Contact: (952) 985-6000 or www.vermontcastings.com.
Tabletop Firepit
Lovinflame’s award-winning tabletop firepits are free-standing and portable, allowing you to enjoy clean-burning, wind-resistant, and odorless flames indoors or outdoors. The technology is powered by Lovinflame’s proprietary stainlesssteel wick and its non-toxic, water-soluble, and ethanol-free fuel, which minimizes emissions flare-ups and risks associated with fuel spills. Contact: (800) 474-5587 or www.lovinflame.com. Circle Reader Service No. 111
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Marin Urban Scale Seating, New from OW Lee
Dometic MoBar 50
The new Marin Urban Scale deep seating is designed with the same style and comfort as Marin, but at a smaller scale. This seating group is perfect for smaller spaces and balconies. Marin Urban Scale seating includes lounge chair, swivel rocker lounge chair, love seat, and sofa. Contact: (800) 776-9533 or www.owlee.com.
The Dometic MoBar 50 is the most compact model of the MoBar range. Its size makes it perfect to easily entertain intimate groups on your terrace or balcony for any get-together. Built with professional-graded materials, the MoBar 50 comes with a spacious rotomolded ice basket that can keep up to 22 bottles or 32 cans ice-cold. Contact: mobar@dometic.com or dometic.com/mobar.
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Revillusion 36" Portrait Electric Firebox Weathered Concrete - RBF36PWC Shown with Fresh Cut Log Set accessory (RBFL42FC - sold separately)
Revillusion fireplaces... now with endless possibilities. Birch Logs Birch Logs
Fresh Cut Logs
Fresh Cut Logs
Glass Door Glass Door
Revillusion 36" Portrait Electric Firebox Herringbone Brick - RBF36P
www.dimplex.com/revillusion
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Glass Pane Glass Pane
Trim Trim (24"/30")
product profiles DelRay Square 38
Wilderness Front 44H by Ortal
Utilizing the Wilderness Burner, this rectangular fireplace can be embedded in any wall for a sleek, contemporary look. The driftwood log burner lends this fireplace a powerful, authentic touch of wilderness that will complement any home design. Also available in a 31-inch option. Contact: (844) ORTALFIRE or www.ortalheat.com. Circle Reader Service No. 113
Introducing the DelRay Square, with its brand-new universal burner that gives consumers a more flexible fireplace they can redesign anytime! Montigo has developed a high efficiency, mobile home compatible fireplace that is ready to customize with stunning logsets, contemporary scenes, and seven decorative liners. Additional features include heat distribution systems, propane conversion kits, halogen downlighting, and the ability to finish with a combustible facing material. Tentative Release: Winter 2020. Contact: (800) 378-3115, sales@montigo.com, or www.montigo.com. Circle Reader Service No. 115
American Fyre Designs Brooklyn Fireplace
Ultimate 5 Gas Logs
The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainless-steel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com. Circle Reader Service No. 114
The American Fyre Designs Brooklyn Fireplace takes its cue from the popularity of board formed concrete. Featuring minimalistic lines and a concrete gray body capped with a mantel, the Brooklyn is constructed from glass fiber reinforced concrete (GFRC) and is available in French Barrel Oak or Silver Pine finish colors. Shown in Silver Pine with Real Fyre Charred Majestic Oak log set. Contact: (800) 332-3973 or www.americanfyredesigns.com. Circle Reader Service No. 116
Silver Pearl
Silver Pearl is MLW Stone’s newest fireplace facing. This granite is available in the company’s three standard sizes. The nature of the material lends itself to durability and resilience. The neutral colorway and unique leathered finish will coordinate with a multitude of design styles and home trends. Contact: (800) 477-7665 or www.mlwstone.com. Circle Reader Service No. 117
Roca
Seeking an exotic touch for your outdoor living space that is strong as a rock? Not such a tall order when it comes to the Roca stool, an aluminum and braided Durastrap combination that comes in two sizes. Like its name, the Roca is built to last and withstand the elements of mother nature while sitting pretty in one of three colors that perfectly mimics the outdoors—brown, gray, or beige. Contact: (866) 919-1881 or www.ratana.com. Circle Reader Service No. 118
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Passion Candle Deluxe
Lovinflame’s award-winning Passion Candle Deluxe features a distinct airflow design that elongates the
Fireplace Accessories with Personality
Wood-burning fires are only as good as their fireplace accessories. Wittus’ collection of tools and fireplace accessories allow you to choose from an array of products from around the world without leaving the country. Having the right tools makes the fire-tending experience effortless. Must-have tools are the Fire Poker for maneuvering wood, Wood Tongs to arrange and move hot pieces, Broom for sweeping any escaped ash, and a Wood Holder for easy access to keep the fire stoked. Available individually or in sets to go with all your contemporary fireplace needs. Contact: (914) 764-5679 or www.wittus.com. Circle Reader Service No. 121
flames, heightens the candle, and further accentuates the flames by attaching with the Passion Candle Stand. The versatile design is suitable for special occasions including parties, weddings, and outdoor events, and the lively spirit stands for a vibrant lifestyle. Contact: (800) 474-5587 or www.lovinflame.com. Circle Reader Service No. 119
Osburn – 3300 Wood Stove
The Osburn 3300 represents the essence of eco-friendly and efficient heating. With an emission rate of 0.95 g/h, this non-catalytic wood stove is among the cleanest on the market and represents an environmentally friendly source of energy. This north-south loading model offers legs, pedestal, and overlay options to personalize your appliance. Contact: (418) 878-3040 or www.sbi-international.com/en. Circle Reader Service No. 120
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product profiles Blaze King Sirocco 25 Flush Wood Insert
This medium 2.3-cubic-foot insert fits a 29” w x 22” h x 19” d fireplace. It has a large 24” x 11” glass viewing area. At 40,000 cordwood BTU, it can heat up to 1,600 square feet and can burn for up to 25 hours on low or up to 13 hours heating time on high and offers a standard thermostat (no electricity required). The Sirocco 25 has an EPA-listed efficiency of 77% and can lower heating costs by 33%. Contact: (509) 522-2730 or www.blazeking.com.
Wilderness Three-Sided 44H by Ortal
Showcasing the Wilderness Driftwood Firelog Technology, this 44-inch threesided unit glows warmly through two clear side panels, enjoyable from every angle. Contact: (844) ORTAL-FIRE or www.ortalheat.com. Circle Reader Service No. 123
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Design Excellence
Available since 2015, Spartherm’s Design Fireplace range, consisting of large, multisided fireplaces, has been a hit in the North American market. This collection of 15 fireplaces offers European design and functionality. Architects and designers request the fireplaces for their most prestigious developments due to their unique designs and product features. The biggest sellers of this Spartherm fireplace range are the angled units with a clear fire view from any part of the room. Contact: 0049 1522 2644162 or www.spartherm-america.com Circle Reader Service No. 124
Estate Series
Big Green Egg Fire Bowls
The Big Green Egg Stainless Steel Fire Bowls quickly lift charcoal out of the EGG for easy cleanup. The Fire Bowls are manufactured using high quality construction with no welds to break, along with two convenient handles that provide an easy way to shake the cool ash into a can to maximize airflow for a quicker startup. The 2XL and XL Fire Bowls are designed to accept an optional divider for two-zone charcoal burning. Contact: (770) 938-9394 or www.biggreenegg.com.
The Estate Series by Louisiana Grills is built with the boldest, most premium features. With double wall 304 stainless steel construction and fueled with all-natural wood pellets, the Estate Series is built to reach and retain an astonishing 600°F of even cooking temperature. With intuitive features like stay-cool ventilated handles, rearflowing exhaust, dual side shelves and a large hidden pellet hopper, this machine delivers an extraordinary grilling experience. Contact: (877) 972-2474 or www.louisiana-grills.com. Circle Reader Service No. 126
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EZ-Adjustable Universal Trim Kit
Galaxy Outdoor introduces the EZ-Adjustable Universal Trim Kit that fits every opening without any big gaps on each side of your outdoor refrigerator or ice maker. When doors are opened, you won’t see the unsightly edge of the cabinet; this universal trim kit will complete your outdoor kitchen with that finished look just like all your other built-in components. It’s the only adjustable, one-size-fits-all solution for almost every brand of appliance. All trim kits have 2.5 inches of side trim to cover the inside of your island (so when you open the door, all you see is stainless). This product is 100% U.S.-made materials in 304 stainless steel. Contact: (702) 448-5600 or www.universaltrimkit.com. Circle Reader Service No. 127
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Revolution Outdoor Cut Yardage Collection
Revolution Fabrics expands its outdoor cut yardage collection to include over 150 fabrics available by the yard or by the roll. The collection features correlating base clothes, jacquards, and stripes. Get yardage fast with 3-5 day delivery. All fabrics are woven in the U.S. and tested to exceed the performance of solutiondyed acrylics. Contact: (704) 739-4503 or https://bit.ly/36cCRTl. Circle Reader Service No. 128
Valcourt – Lafayette IIS wood fireplace
A non-catalytic unit, the Lafayette IIS perfectly combines new heating technology with elegance. Customize your fireplace: Five faceplate louvers as well as black or brushed nickel door overlays are available to enhance your décor. In addition to offering a distinctive look, the appliance follows the most restrictive EPA regulations, making it the fireplace of choice for those who want to use wood as a renewable and clean source of heat. Contact: (418) 878-3040 or www.sbi-international.com/en. Circle Reader Service No. 131
Montigo BF Logsets
The bold fire of the custom BF fireplaces is now further enhanced with the introduction of highdefinition logsets. The new birch logset features a smooth and chalky white layered bark with strong orange inner bark and prominent fissures and scars. The Mountain Timber Logset features multiple accents of grays and honey tones with touches of moss green. Both logsets are available for single-sided and see through versions of the BF Series models: BF36 BF48 BF52 BF60 BF72 BF84. Contact: (800) 378-3115, sales@montigo.com, or www.montigo.com. Circle Reader Service No. 132
Silver Rocket Griddle
The perfect addition to your grilling arsenal, this new griddle accessory from the Silver Rocket features stainless steel construction and a smooth cooking surface that is perfect for pancakes, eggs, bacon, and more. The large griddle area allows you to cook whole meals all on the same surface! Great for breakfast, lunch, and dinner, this griddle provides more possibilities for your Silver Rocket grilling experience. Contact: (260) 463-4026. Circle Reader Service No. 129
Bella-Dura HOME Lansinger
Inspired by an heirloom handwoven textile, Lansinger is a jacquard woven texture featuring an irregular basketweave and a colorful strie of weft yarns on a slub warp. This fabric is woven using a blend of solution-dyed and high-energy-dyed polyester. Lansinger feels soft to the touch, yet tough in performing in harsh outdoor environments. It is fade-resistant, bleach cleanable, and covered by a 5year warranty. Contact: (800) 544-0478 or www.bella-dura.com. Circle Reader Service No. 130 Circle Reader Service No. 63
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product profiles Rumford Log Set
Finally, a perfectly tapered Rumford set with a substantial flame. The set features nine handcrafted ceramic “oak” logs and can be stacked at a variety of widths by log positioning. An optional concealed stand is available for added stability and to ensure a perfect Rumford arrangement. Set is compatible with match-lit or valve-controlled burner assemblies. Contact: (800) 833-1139 or www.goldenblountinc.com. Circle Reader Service No. 133
Dometic MoBar 550
Valor G3.5 with V-Class Burner Technology
The Dometic MoBar 550 is the ultimate mobile beverage center. It comes with accessories inspired by professional bartenders and allows you to easily entertain large groups on your patio. Built with professional-grade stainless steel, it comes with spacious preparations and presentation areas and a dual-zone refrigerator that comfortably holds up to 40 bottles or 155 cans. Contact: mobar@dometic.com or dometic.com/mobar.
The popular Valor G3.5 gas insert has been updated with V-Class burner technology to provide the best fire yet. The G3.5 now offers new birch, driftwood, and traditional log options along with stunning craftsman style fronts. Contact: (800) 468-2567 or www.valorfireplaces.com/g35.
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Enjoy the flames from all angles with the Stromboli rotating wood-burning stove. The pedestal base brings the flames higher so the panoramic viewing window can be enjoyed by all in the room. It’s a beautifully designed sleek, oval-shaped fireplace that offers high efficiency and flawless performance. Features include a glass window that measures 16” wide and nearly 20” high, an effective air wash system that keeps the glass clean, and the option of dark gray steel and a variety of tile colors or natural stone side cladding. Turn your fire around with the Stromboli. Contact: (914) 764-5679 or www.wittus.com.
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Stromboli, 360º Fire Viewing
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Black Label Series
The Black Label Series by Louisiana Grills boldly reimagines the meaning of pellet grilling. A full redesign of the original Louisiana Grills line, this lineup includes upscale designs, premium technology upgrades, and an intelligent digital control board. Use the Smoke iT app to remotely control everything on the digital control board—from the convenience of your phone. Do away with predictable grilling by achieving maximized airflow and hotter grill temperatures at speeds faster than ever before. Contact: (877) 972-2474 or www.louisiana-grills.com. Circle Reader Service No. 137
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Elements by Brown Jordan Outdoor Kitchens
Elements is Brown Jordan Outdoor Kitchens’ latest collaboration with architect and designer Daniel Germani. The modular, furniture-inspired collection empowers outdoor living spaces for any footprint, with a variety of sizes and appliance options available. Conceived as uniquely designed stainless steel modules, Elements is built to withstand any climate, is available in dozens of powder-coat finishes, and can be used as a sideboard, bar or cooking station, complementing low seating arrangements. Contact: (203) 626-5625 or www.brownjordanoutdoorkitchens.com. Circle Reader Service No. 138
Faber Engage Gas Fireplace
Engage your creative side with this modern linear gas fireplace that offers four installation configurations for amazing design flexibility, including front, left or right corner, and bay. Choose from three media bed options: white Carrara stones, log set with gray stones or glass pebbles. The flat burner from Faber, a Dimplex brand, delivers stunning full, rich flame with higher center flames—just like a wood-burning fire; adjust flame height and width using a remote control to personalize your experience. Contact: (800) 6686663 or www.faberfires.com/en-us.
Lyon Lounger
Minimalist and sleek with a touch of French sophistication are what make up this adjustable lounger. The Lyon lounger with Serge Ferrari Batyline Sling offers a high tenacity, extremely durable lounger with five adjustment levels and concealed hardware to add to its effortless glamour. Available in five colors, this chic pair is the ultimate in quiet elegance. Contact: (866) 919-1881 or www.ratana.com. Circle Reader Service No. 140
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product profiles Cascade Series Smart Fireplace
It’s time to make the electric fireplace smart with the introduction of Dynasty Fireplaces’ Cascade series. The Cascade series is packed with features with an emphasis on safety, comfort, and efficiency. Providing warmth, comfort, and now ease of control with the Dynasty Fireplaces App, which connects to smart assistants like Amazon Alexa or Google Home. Easy to install and no need for maintenance, the Cascade series offers an exceptional flame effect and does not require any venting. Contact: (877) 521-1009 or www.dynastyfireplaces.com.
Muirlands Cushion
Muirlands brings a fresh look that is reflective of today’s simple design aesthetic. Sculpted with crisp edges and angles, its transitional silhouette blends seamlessly with any décor. The group includes swivel action loungers, lounge chairs, high back swivel rockers, sofas, love seats, and ottomans. Contact: (949) 951-2010 or www.tropitone.com. Circle Reader Service No. 143
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Motif Collection
The Motif collection is a first-ever offering of stylish, laser-cut metal covers that can be added to the faces of Infratech’s newly released C-Series and CD-Series heaters. This extensive collection spans four popular architectural categories—Contemporary, Craftsman, Mediterranean, and Traditional—to complement virtually any residential or commercial property. They can be installed on wall-, ceiling- or pole-mounted Infratech heaters for a distinctive look that’s perfectly calibrated to enhance the visual appeal of your space. Contact: (800) 421-9455 or www.infratech-usa.com. Circle Reader Service No. 142
Renegade Series Fronts & Finishes
American Hearth’s Renegade series of fireplaces and inserts offer endless combinations of new fronts and finishes. These new options allow you to personalize your fireplace, matching the style of any room in your home. Contact: your American Hearth Sales Representative to order yours today! Contact: (800) 851-3153 or www.americanhearth.com. Circle Reader Service No. 144
Silver Rocket Smoker-Baker
The Silver Rocket Smoker-Baker is an attachment that can be used on your existing Silver Rocket grill! New to the industry, this versatile attachment has a world of possibilities including baking, smoking, cooking, and much more. Invite friends for a BBQ bash or make a business of catering. Available for the Medium and Large grills. Contact: (260) 463-4026. Circle Reader Service No. 145
An Outdoor Texture Revolution
Revolution introduces new outdoor textures and bouclés with a look and hand only typically seen in indoor upholstery. Don’t sacrifice design and hand when choosing your next outdoor fabric collection. All fabrics are designed and tested to exceed the performance for solution-dyed acrylic fabrics. Apply for a wholesale account to receive your samples today. Contact: (704) 739-4503 or https://bit.ly/36cCRTl. Circle Reader Service No. 146
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Napoleon Built-In 700 Series
SUNGLO A270 Patio Heater
The SUNGLO model A270 portable propane heater is ideal for open patio designs. The 8-foot heater requires no electrical power. The battery operated DSI pilot ignition makes lighting the pilot easy. The post and cylinder cover are available in black or copper vein powder-coat finishes or 304 stainless steel. Contact: (888) 317-5255 or www.infradyne.com. Circle Reader Service No. 147
After taking a deep dive into what features people want and need most in a grill, Napoleon packed them all into one line—the Built-In 700 series. Setting a new standard for Built-In Grills, the 700 series is designed to last a lifetime and provide an unmatched grilling experience. Marine grade stainless steel, convertible gas valves, and much more make this one to remember. Contact: (630) 241-0506 or www.fandcdistributors.com. Circle Reader Service No. 150
Trex Outdoor Kitchens London Door Style
A new addition to the Trex Outdoor Kitchens collection, manufactured by Danver, the London door style is inspired by Craftsman design and boasts two stiles and rails with cross mullions. Debuting earlier this year, the new design offers industry-leading stainlesssteel cabinetry solutions for today’s outdoor kitchens with unparalleled durability, powerful function, and a beautiful form. Contact: (203) 935-8357 or www.danver.com. Circle Reader Service No. 148
Renaissance Uptown 600
The Uptown 600 is a luxury wood-burning fireplace. Using a glide-rail system, it has a built-in guillotine door and screen, with an easy tilt-forward feature for cleaning and servicing. The Uptown was designed with simplified loading, operation, and maintenance in mind, while providing safety to those wanting the experience of a beautiful, open, crackling fire. Contact: (450) 565-6336 or www.renaissancefireplaces.com. Circle Reader Service No. 151
Montigo Prodigy
Tempotest StarScreen
Perfect for high-end luxury homes or light commercial applications, the Prodigy adds tranquility and warmth to any space. Your desired media can completely cover the bed of the firebox, enhancing the ambiance even when the fireplace is not in use with standard LED uplighting. The Prodigy is further enhanced with its zero clearance facing requirements, standard intake dampers, and COOL-Pack glass. Available in Single Sided, See Through, Corner, and Bay configurations. Contact: (800) 378-3115, sales@montigo.com, or www.montigo.com.
Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com.
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product profiles Invicta
This double-sided stove gives a unique character to your home. On each side of the stove, the rhythm of the crackling fire and the dance of the flames are now unmissable. Have it set in the middle of a room to create a central fire attraction or as a room divider between two rooms. This stove will let you have an open space with a totally clear vision all around. Enjoy pleasant evenings ahead. Contact: (877) 257-2251 or www.energydistribution.co.
Mombo Gas Log System
The Mombo gas log system by Eiklor Flames is an exclusive, patented, large twoburner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Contact: (888) 295-5647 or www.eiklorflames.com. Circle Reader Service No. 156
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Charred Bonfire Seasoned Vent Free Log Set
Enjoy ultimate heat output without sacrificing looks. Golden Blount’s beautiful logs are molded and curated from wood found in nature, giving you unmatched realism. Systems are compatible with natural/LP gas with only a 14-inch depth requirement. Set also features manual hi/lo flame control to meet your personal preference. Contact: (800) 833-1139 or www.goldenblountinc.com. Circle Reader Service No. 154
Rushmore 40-inch See-Through Fireplace
White Mountain Hearth’s 40-inch Rushmore direct-vent see-through fireplace features a triple burner for a luxurious, realistic fire with two large glowing ember beds. The specially designed Traditional Charred log set gives you a unique look from both sides of this eye-catching centerpiece. This see-through fireplace can be enjoyed in two rooms of your home for indoor beauty and comfort. By adding the stainless-steel outdoor kit, the fireplace can be installed on an exterior wall, giving you indoor and outdoor viewing experiences. Contact: (800) 851-3153 or www.whitemountainhearth.com. Circle Reader Service No. 157
Big Green Egg SpeediClean
Titan Free-Standing Direct Vent Stove
The powerful Titan free-standing direct vent stove from the Marquis collection provides sealed combustion where it draws outside air for combustion. This model can be vented either horizontally or vertically and is available in natural gas at 28,500 BTU and propane at 26,000 BTU. Contact: (855) 593-3304 or www.marquisfireplaces.net. Circle Reader Service No. 155
The Big Green Egg ceramics last a lifetime and come with a free lifetime warranty. Now customers can keep the EGG always looking clean and new. Introducing four new SpeediClean products: Exterior Stain Remover, Exterior Ceramic Cleaner, Cooking Grid Cleaner, and Non-Stick Grill Spray. Get ready to show off to family and friends. Contact: (770) 938-9394 or www.biggreenegg.com. Circle Reader Service No. 158
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E25 Gas Insert
Heat & Glo
Heat & Glo now ties into the connected home with the IntelliFire app, one of the industry’s first Wi-Fi apps for remote control of the fireplace. Simple, smart and safe, this app is a game-changer. With a Wi-Fi connection, consumers can monitor and control their fire from anywhere or have a cozy environment greet them when they walk in the door. They can even control the fire with their voice while using select smart speakers. Contact: (888) 427-3973 or www.heatnglo.com.
The E25 gas insert is the perfect combination of value and style. The high definition log set provides a realistic burn and its modern surround panel design helps it blend well with a variety of wall finishes. Its shallow install depth is a welcome advantage for tricky installs. Contact: (250) 652-6080 or www.enviro.com.
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Napoleon Built-In Outdoor Kitchen Components
Napoleon Built-In Outdoor Kitchen Components provide premium versatility and reliability for building outdoor kitchens. Featuring soft close doors and stainless steel, the broad range of their doors and drawers allow you to take care of any sizing situation that might come up. From access doors to refrigeration, Napoleon has it all. Contact: (630) 241-0506 or www.fandcdistributors.com. Circle Reader Service No. 161
Dimplex Revillusion Built-in Electric Firebox
Deliver authentic wood-burning fireplace charm with all the advantages of safe, efficient electric operation. Feature packed, the Revillusion firebox sets a new standard of realism with larger, brighter flames, and Realogs. Other features include trim and door options, as well as customization of color, ambiance, and more. Installers enjoy simple, vent-free installation with wiring options to deliver a range of heat outputs, including the primary heat option at 240V/8,800 BTU. Contact: (800) 668-6663 or www.dimplex.com. Circle Reader Service No. 162
ICC Chimney - Horizontal Co-linear Flex Kit
This new kit permits ICC EXCELDirect to terminate horizontally through the wall of a masonry chimney. It includes two 3-inch flex liners, hose clamps, and a colinear horizontal termination. Contact: (450) 565-6336 or icc-chimney.com. Circle Reader Service No. 163
GeoBella Outdoor Fabrics Fall Trend Sets
Phifer Incorporated is thrilled to present its 2020-21 offering of outdoor furniture fabrics with four new collections. Reflecting progressive passage, these collections feature colorways to inspire, renew, and refresh the outdoor space. From combining luminous and daring color choices to creamy and cool tints, these fabrics have a little something for everyone. Made from reclaimed fibers, GeoBella fabrics boast the plush texture and comfort of indoor furniture along with the stability, strength, and durability needed for outdoor cushion applications. Woven from durable, vinyl-coated polyester yarns, Phifertex fabrics are UV and fade resistant to ensure long-lasting, vibrant color. Contact: (800) 221-5497 or www.phifer.com. Circle Reader Service No. 164
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product profiles
Optional LED Lighting for Urbana
The LED option adds a level of personalization to your space! With thousands of color choices and combinations, you can choose the perfect color for your mood. This feature allows you to change the design of your room free from the constraints of the look and feel of a static fireplace. Contact: (250) 652-6080 or www.urbanafireplaces.com. Circle Reader Service No. 165
Patio Renaissance
Urban styling defines the Eureka collection. With bold lines and well-placed transitions, Eureka epitomizes exceptional comfort and distinctive style. Versatility is inherent, from conversation groupings to sectional pieces. Eureka is the perfect complement to any outdoor space. Contact: (866) 690-5673 or www.patiorenaissance.com. Circle Reader Service No. 168
American Fyre Designs Iron Saddle Firetable
The American Fyre Designs Iron Saddle Firetable brings a rugged, industrial design to the outdoor room. Crafted in the USA from glass fiber reinforced concrete (GFRC), the Iron Saddle Firetable is highlighted with heavy gauge, powder-coated stainless-steel straps and features a 36-inch linear stainless-steel burner with manual flame-sensing controls. Available in several GFRC finishes (shown in Antique Travertine). Contact: (800) 332-3973 or www.americanfyredesigns.com. Circle Reader Service No. 166
Capri
The Capri insert (IDV34/44) is a true wonder, making it possible to transform an existing woodburning fireplace into an updated focal point in any room. This flush mount series is available in two sizes and your choice of liner, driftwood or oak log set, decorative stone, or five different colors of crushed glass media. Contact: (855) 5933304 or www.marquisfireplaces.net. Circle Reader Service No. 167
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Valor Ledgeview with New Pewter Front
After introducing the pewter finish to the H3, G3.5, and G4 product lines, Valor is expanding that popular color choice to the Portrait Ledgeview. Available in both zero-clearance and insert applications, the Ledgeview front provides a clean finish and a full-view fire experience. Contact: (800) 468-2567 or www.valorfireplaces.com/gas-inserts/portrait.php. Circle Reader Service No. 169
Sunpak
Give your Sunpak heater a fresh, clean look. The Gray Facia for Sunpak heaters adds a new level of distinction and style. It is easy to install on any existing Sunpak heaters. The Sunpak facia is also available in black, bronze, and stainless steel. Contact: Randy Carsten at AEI at (949) 474-3070 or www.aeicorporation.com. Circle Reader Service No. 170
Montigo Commercial Accessories
Dimplex Revillusion 25-inch Electric Realogs Set
With updated lighting options, you can show off the stunning BF logsets with halogen downlighting, or make the media of a C-View dazzle with LED uplighting, all conveniently controlled via a remote, or choose to integrate with your smarthome automation system (Zigbee 3.0 protocol). The rear inside panel of a Montigo custom unit can now also be personalized with a decorative liner such as brick or black reflective glass, or even a custom offset image or business logo of the client’s choosing. Contact: (800) 378-3115, sales@montigo.com, or www.montigo.com.
An innovation in log sets, the Revillusion 25-inch electric log set provides the look of an authentic, open fireplace. The Revillusion flame technology features larger, brighter flames that appear from within the logs for added realism. Choose from traditional hardwood-cast Realogs, modern birch logs, or the lifelike fresh-cut logs. Simply plug into a standard household outlet and enjoy 5,000 BTU of supplemental heat or just the flame setting when only ambiance is desired. Contact: (800) 668-6663 or www.dimplex.com.
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Pizza Attachment
Convert your GMG pellet grill into a wood-fired gourmet pizza oven. The pizza oven attachment captures and funnels heat up and into the steel baking chamber encasing the pizza stone that can reach temps upwards of 800°F. Experience cooking on a real wood-burning pizza oven in your backyard and cook ristorante-quality pizzas in 2-4 minutes. Contact: (800) 603-3398 or www.greenmountaingrills.com. Circle Reader Service No. 172
Tempotest Home Fifty-Four CollectionVolume II
Parà S.p.a and its U.S. subsidiary, Tempotest USA, have introduced their latest collection of solution-dyed acrylic fabrics. Building upon the success of the Tempotest Home Fifty-Four, they have added Volume II to the collection. The new collection builds upon the up the roll stripes of the first collection and adds three new jacquards in four colorways, along with a new ottoman stripe that is receiving rave reviews. Fully stocked in the U.S. for immediate shipments from Tempotest USA in Carrollton, Texas, these new additions are Teflon treated and come with Tempotest’s best in the industry 6-year warranty. Contact: (972) 512-3534 or www.tempotestusa.com. Circle Reader Service No. 173
Antaya
Allow yourself to be captivated by the magic of Antaya. With exceptional design, this chimney-stove creates a unique and warm atmosphere in your home. It’s a free-standing, cast-iron stove that will give you the look and the presence of a fireplace without having to do a structure around it. It offers one of the largest glass views on the market, which will be much appreciated by the fire lovers. Contact: (877) 257-2251 or www.energydistribution.co. Circle Reader Service No. 175
Absolute Black
Absolute Black is a well-priced premium black granite fireplace facing from MLW Stone. Rich and luxurious, this durable material is available in the company’s three standard sizes. A strong and resilient surface makes it highly resistant to scratches. This ultra-polished granite lends itself to both contemporary and traditional styles. Contact: (800) 477-7665 or www.mlwstone.com. Circle Reader Service No. 176
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product innovation
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let the consumer know that releasing generating heat outside a building or home is irresponsible.” She notes more green builders and customers are asking about energy efficiencies when selecting a fireplace. MODERN ON THE MOVE Over the last 20 years, Markham has definitely seen the demand for contemporary fireplaces grow. In fact, dealers have continually expressed surprise that 50% of their sales are with modern fireplaces. “And I think that demand is still growing.” This modern mindset and trend has come a long way since 2004, when Markham first showed a Massachusetts dealer a Vision fireplace from Gavin Scott Design. She says the dealer thought the market had enough contemporary fireplaces because another company already existed that offered a modern model. “Many dealers thought modern fireplaces were a fad, but several also saw the contemporary design emerging with staying power.” Some of those dealers who were early customers of European
corporate profile
Home are still with the company today. This includes Dreifuss Fireplaces (Philadelphia), Fireplace Concepts (Toronto), Vancouver Gas Fireplaces (British Columbia), and Brassworks (Rhode Island). A large part of European Home’s staying power is the company’s team effort to work diligently to ensure customer and dealer satisfaction. In addition, Markham notes that any problems that do arise can be turned into opportunities. “We also work equally as hard to understand why something didn’t go as well as it might have. We document issues and questions and keep clearing the path to make the process easier and more efficient.” Ultimately, the company’s goal is more than just a sale—which comes through to its customers. “This makes us a helpful, engaged company to work with.” Through word-of-mouth and attendance at the HPBExpo, European Home’s dealer network is growing. In fact, 30 new dealers have already been added this year. The coronavirus crisis did not slow European Home down. At the height
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durable lumber include agriculture, marine, and OEMs. Marine dock-board and substructure components for private and commercial boat docks and marina applications also are seeing resin lumber from Tangent Technologies as a weather-resistant solution. Municipal and contract end users with public and private projects from boardwalks to wetland nature walks are benefitting from Tangent’s plastic lumber. Composite timber products for bridge fenders, bull rails, guide walls, and other energy absorbing end uses or marine protection systems are additional elements that are realizing the potential of this sustainable product. The company’s growing prominence in structural product delivery received a tremendous boost earlier this year with Tangent’s acquisition of Bedford Technology LLC. A leader in the structural product side of the plastic lumber industry, Bedford and its capabilities have allowed Tangent Technologies to enter previously unserved markets. “Prior to the acquisition, we were able to make lumber for many great
products; yet on the structural side, we were not a leader,” De Feo says. “Some of those structural applications require more stringent technical aspects, including reinforcement. By joining with Bedford, we now are able to serve structural and nonstructural applications for our product.” An additional benefit realized in the acquisition was the ability to introduce the advanced elements of structural performance into Tangent’s furniture construction lumber. By sharing new disciplines, De Feo sees all customers ultimately being able to experience “the best of both worlds.” THE OUTLOOK With its robust stance on innovation through customer partnerships and acquisitions, what can be next for Tangent Technologies? “We see poly
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of the pandemic, Markham was concerned people would be reluctant to spend money on a major purchase. However, she says, “We are fortunate to be in the renovation industry. Overall, our sales are up 20% over last year.” LIGHTS, CAMERA, ACTION “Property Brothers” Jonathan and Drew Scott reached out to European Home earlier this year for help with their new HGTV series, “Celebrity IOU.” The show helps A-list celebrities express their gratitude to individuals who have had a major impact on their lives by surprising them with home renovations. European Home provided the fireplaces for three episodes featuring actors Viola Davis and Jeremy Renner, and singer Michael Bublé. “I was excited to go on-site for Jeremy Renner’s project, since my sons are Avenger fans,” Markham says. Renner’s mom recently moved to Los Angeles, and he wanted to update her condominium to make it a more welcoming space to entertain family and especially her grandchildren. A Modore 100H single-sided direct-vent gas fireplace from Element4 was chosen for the renovation.
Initially, Markham’s team worked with the show’s designer and producer through phone calls and emails to decide on the fireplace, fire media, and installation date in Los Angeles. “Our tech department played a key role in reviewing the installation with the show’s builder,” she says. With the tight production deadlines, there would be no time for a do-over. “We had to be a 100% sure that framing and finishes were understood,” she adds. Fiddler on the Roof Chimney Service, a European Home dealer that offers fireplace and chimney services throughout Southern California, provided the installation. “It was very fun, and the brothers are as friendly in person as they are on the show,” Markham says. She asked each one the question: If they could be a barista, landscaper, or waiter, which job would they choose? She thought they would each say landscaper. “Drew lit up and said barista so that he could make cool designs with the latte. Jonathan picked waiter because he had been one and would make balloon animals for guests.”
Tangent Technologies employs 400 today in their Aurora, Illinois, facility
Tangent innovation includes creating a high-end wood look for poly lumber
lumber as still an infantile product,” De Feo says. “There are people that are just learning about poly lumber; therefore, we are just touching the surface of its potential.” Aggressive expansion plans are in place for Tangent Technologies for the next 5 to 10 years. The company’s leaders see the category positioned for fast growth with greater markets to be served nationally and internationally. “Next for us is our continued build-
ing-out of our capabilities,” De Feo says. “We currently are experiencing a 15% to 20% annual growth rate. We see this as a result of continuing to innovate and to provide new products. We also strive to stay ahead of our customers from a manufacturing standpoint and to deliver what they need to serve their customers.” In the words of the one who truly saw a lightbulb go off, finding a way of doing something better through innovation is an attainable goal. It is truly one that is being embraced with each innovative process or product from the Tangent Technologies team as they continue to make their mark on the outdoor industry and beyond.
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“With design and production all housed under the same roof, our teams can directly interact and coordinate face-to-face through all stages of production.” layer of glass for hot surface protection instead of alternatives such as steel mesh. Its Invisiseal (patent pending) and Cool Surface System sets it apart. The unique Invisiseal uses formed silicone to seal the interior glass panes to create an airtight, no-mess glass-to-glass connection that is reusable. “Urbana’s Cool Surface System protects any valuables hung on the wall above the fireplace, using a heat channel within the chase,” O’Connor says. “This system also allows for the fireplace to be framed in with combustible finishes such as drywall, veneer, shiplap, and more— opening up the design possibilities for each space.” As with Sherwood’s Legacy Brand, Enviro Fireplaces—which has been successful for 30 years— Urbana stands apart from its many competitors as the company listens to its dealers and customers and adapts accordingly. “The design options and accents that you can have with an Urbana are unique, but I think the biggest difference, and perhaps the main selling feature from the dealers’ perspective, will be affordability,” O’Connor says. “Urbana is the answer that dealers have been looking for when trying to move the average customer
last word
from ‘mid-range’ into ‘high-end.’ We find communication with our dealer networks to be extremely important when developing new products. They are the first to recognize new trends in the marketplace and that knowledge base is invaluable to us.” Urbana is manufactured in Victoria, British Columbia, enabling the company to be more flexible and efficient with the crafting of their products and to have a faster turnaround. The facility is equipped with fiber-optic laser cutters for precise, quick construction. The assembly of products also takes place in-house for the highest level of quality assurance. “Having our production in North America gives us more flexibility with our manufacturing,” O’Connor says. “With design and production all housed under the same roof, our teams can directly interact and coordinate face-to-face through all stages of production. This also helps to keep costs down, allowing us to create a more affordable finished product.” Sherwood looks to expand the Urbana line in 2021 with the introduction of three 24-inch-tall glass bay fireplaces. “Market feedback has been amazing since the introduction and sales success of our first three
units, and a common compliment has been the beauty of our firebox presentation,” O’Connor says. “These upcoming taller units will capitalize on that benefit and appeal to a larger variety of bay fireplace customers.” As Sherwood contemplates creating more innovative products in the future, it is also prepared for uncertainty after navigating challenges that COVID19 brought this year. After temporarily stopping production during the initial outbreak of the virus, the company cautiously restarted manufacturing in June, while providing personal protection equipment (PPE), performing temperature checks, staggering break times, and practicing social distancing. “Despite having to temporarily shut down production, we are still experiencing and forecasting modest growth in 2020,” O’Connor says. The company not only survived the crisis, but it opened a new warehouse in Ontario, Canada, and increased the number of its employees. “This year has been challenging, but we are looking to the future with cautious optimism,” O’Connor says. “We are excited to do our part in helping this industry get on its feet.”
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expected. “We launched the line a few months before COVID-19 hit, so we never really had the opportunity to kick it off the way we would have liked,” Aumann says. “We’re very excited to move full speed in 2021.” Quality products has helped Spartherm develop a solid reputation in the North American hearth industry. “We are humbled by the reception we’ve received from specialty retailers and other hearth manufacturers who have pride in their products just like we do— we are honored to work alongside them.” As a national sales manager, Aumann works with clients all over the world. “I travel to every single country that I supply and make it my mission to get to know the people. I don’t just believe in numbers. It’s crucial to be out in the field so I know what’s going on. I find it fascinating to see the various fireplace cultures.” As a feet-on-the-ground guy, Aumann has spent countless hours with specialty retailers across North America, building the trust and personal connections that are a key reason for the company’s acceptance and rapid success. “There are many European manufacturers who try to just drop their products into the market and hope they sell—that is not Spartherm’s approach.” One of Aumann’s favorite parts of his job is working with dealers to
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develop new products. “Without them, we would have no knowledge or chance in the market.” Before the pandemic, dealers would be invited to Germany to get a firsthand look at the trends and the range of products Spartherm was designing and building in its factories. “We are interested to hear their opinions. Most of the retailers that we deal with are family businesses, so they all communicate with each other. If they like or don’t like something, they will tell us flat out,” he says. “We’re not trying to sell products that we think retailers should sell— it’s about working together to create products retailers think their customers really want.” Spartherm has big plans for its future, which includes
entry into more markets worldwide. Export is one of Germany’s biggest industries and a very strong part of its economy. “That is the reason why developing new markets is so important to us as a company,” Aumann says, adding that it takes time, money, and commitment to make it work. “Just pushing product into a country or market doesn’t mean people will buy it. You also have to respect the market, the people and give them what they want to create a niche. That is what we aim to do.”
For more information, contact: Markus Aumann, m.aumann@spartherm.com, or 0049 1522 2644162.
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Website
Page
AEI . . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 474-3070 . . . . . . . . .www.aeicorporation.com . . . . . . . . . . . . . . .11 Big Green Egg . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . . . . . . .www.biggreenegg.com . . . . . . . . . . . . . . .34
profiles directory Company
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AEI ........................................................................................................70 American Fyre Designs (RH Peterson) ..................................................60, 70
Blaze King . . . . . . . . . . . . . . . . . . . . . .(509) 522-2730 . . . . . . . . .www.blazeking.com . . . . . . . . . . . . . . . . . . .21 Dansons, USA . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . . . . .75 Danver . . . . . . . . . . . . . . . . . . . . . . . . .(203) 935-8357 . . . . . . . . .www.danver.com . . . . . . . . . . . . . . . . . . . . .53
American Hearth (Empire Comfort Systems) ..............................................66 Bella-Dura (Swavelle) ..........................................................................56, 63 Big Green Egg ..................................................................................62, 68 Blaze King ........................................................................................58, 62
Dimplex . . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . . . . . . .www.dimplex.com . . . . . . . . . . . . . . . . .57, 59 Dometic . . . . . . . . . . . . . . . . . . . . . . .(800) DOMETIC . . . . . . . . .www.dometic.com . . . . . . . . . . . . . . . . . . . .35 Eiklor Flames . . . . . . . . . . . . . . . . . . .(888) 295-5647 . . . . . . . . .www.eiklorflames.com . . . . . . . . . . . . . . . . . .2
Brown Jordan Outdoor Kitchens ................................................................65 Danver....................................................................................................67 Dimplex ................................................................................56, 65, 69, 71 Dometic............................................................................................58, 64
Empire Comfort Systems . . . . . . . . .(800) 851-3153 . . . . . . . . . .www.empirecomfort.com . . . . . . . . . . . . . .31 Energy Distribution . . . . . . . . . . . . . .(877) 257-2251 . . . . . . . . .www.energydistribution.co . . . . . . . . . . . .23 Enviro . . . . . . . . . . . . . . . . . . . . . . . . . .(250) 652-6080 . . . . . . . . .www.enviro.com . . . . . . . . . . . . . . . . . . . . . .51
Dynasty Fireplaces ..................................................................................66 Eiklor Flames ....................................................................................60, 68 Energy Distribution ............................................................................68, 71 Enviro ....................................................................................................69
F&C Distributors . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . . .www.fandcdistributors.com . . . . . . . . . . . .65 Golden Blount . . . . . . . . . . . . . . . . . .(800) 833-1139 . . . . . . . . . .www.goldenblountinc.com . . . . . . . . . . . . .15 Green Mountain Grills . . . . . . . . . . .(800) 603-3398 . . . . . . . . .www.greenmountaingrills.com . . . . . . . . .47
Galaxy Outdoor ......................................................................................62 Golden Blount ..................................................................................64, 68 Green Mountain Grills ........................................................................56, 71 Heat & Glo (Hearth & Home Technologies) ................................................69
Hearth & Home Technologies . . . . .(888) 427-3973 . . . . . . . . .www.hearthnhome.com . . . . . . . . . . . . . . .76 ICC-RSF . . . . . . . . . . . . . . . . . . . . . . . .(450) 565-6336 . . . . . . . . .www.icc-rsf.com . . . . . . . . . . . . . . . . . . .12, 13 IMC/Las Vegas Market . . . . . . . . . . .(702) 599-3046 . . . . . . . . .www.lasvegasmarket.com . . . . . . . . . . . . .45
ICC-RSF ..................................................................................................69 Infrared Dynamics (AEI) ............................................................................67 Infratech............................................................................................56, 66 Louisiana Grills (Dansons)....................................................................62, 64
Infratech . . . . . . . . . . . . . . . . . . . . . . .(800) 421-9455 . . . . . . . . .www.infratech-usa.com . . . . . . . . . . . . . . . .61 Kingsman Fireplaces . . . . . . . . . . . . .(855) 593-3304 . . . . . . . . .www.kingsmanind.com . . . . . . . . . . . . . . . .49 Lovinflame . . . . . . . . . . . . . . . . . . . . . .(800) 474-5587 . . . . . . . . .www.lovinflame.com . . . . . . . . . . . . . . . . . .38
Lovinflame ........................................................................................58, 61 Marquis Fireplaces (Kingsman Fireplaces) ............................................68, 70 MLW Stone ........................................................................................60, 71 Montigo ................................................................................60, 63, 67, 71
MLW Stone . . . . . . . . . . . . . . . . . . . . .(800) 477-7665 . . . . . . . . .www.mlwstone.com . . . . . . . . . . . . . . . . . .64 Montigo . . . . . . . . . . . . . . . . . . . . . . .(800) 378-3115 . . . . . . . . . .www.montigo.com . . . . . . . . . . . . . . . . .5, 27 Ortal . . . . . . . . . . . . . . . . . . . . . . . . . . .(844) ORTAL-FIRE . . . . . . . .www.ortalheat.com . . . . . . . . . . . . . . . . . . .30
Napoleon (F&C Distributors)................................................................67, 69 Ortal ................................................................................................60, 62 OW Lee ............................................................................................56, 58 Patio Renaissance ..............................................................................58, 70
OW Lee . . . . . . . . . . . . . . . . . . . . . . . .(800) 776-9533 . . . . . . . . .www.owlee.com . . . . . . . . . . . . . . . . . . . . . . .3 Patio Renaissance . . . . . . . . . . . . . . .(866) 690-5673 . . . . . . . . .www.patiorenaissance.com . . . . . . . . . . . .43 Ratana . . . . . . . . . . . . . . . . . . . . . . . . .(866) 919-1881 . . . . . . . . . .www.ratana.com . . . . . . . . . . . . . . . . . . . . . . .7
Phifer......................................................................................................69 Ratana ..............................................................................................60, 65 Renaissance Fireplaces (ICC-RSF) ..............................................................67 Revolution Fabrics (Specialty Textiles) ..................................................63, 66
SBI . . . . . . . . . . . . . . . . . . . . . . . . . . . .(418) 878-3040 . . . . . . . . .www.sbi-international.com/en . . . . . . . . .25 Spartherm . . . . . . . . . . . . . . . . . . . . . .0049 1522 2644162 . . . . .www.spartherm-america.com . . . . . . . . . .55 Specialty Textiles . . . . . . . . . . . . . . . .(704) 739-4503 . . . . . . . . .www.stifabrics.com . . . . . . . . . . . . . . . . . . . .17
SBI ....................................................................................................61, 63 Spartherm ........................................................................................56, 62 Sunrise Metal Shop ............................................................................63, 66 Tempotest ..........................................................................................67, 71
Sunrise Metal Shop . . . . . . . . . . . . . .(260) 463-4026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 Swavelle . . . . . . . . . . . . . . . . . . . . . . .(800) 544-0478 . . . . . . . . .www.bella-dura.com . . . . . . . . . . . . . . . . . .41 Tempotest USA . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . . .www.tempotestusa.com . . . . . . . . . . . . . . .39
Tropitone ................................................................................................66 Urbana Fireplaces (Enviro) ........................................................................70 Valor Fireplaces..................................................................................64, 70 Vermont Castings (Hearth & Home Technologies) ......................................58
Valor Fireplaces . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . . . . . .9 Wittus . . . . . . . . . . . . . . . . . . . . . . . . .(914) 764-5679 . . . . . . . . .www.wittus.com . . . . . . . . . . . . . . . . . . . . . .63
White Mountain Hearth (Empire Comfort Systems) ......................................68 Wittus................................................................................................61, 64
PATIO & HEARTH PRODUCTS REPORT (ISSN 1939-6929) IS PUBLISHED BIMONTHLY BY PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503. US POSTAGE PAID AT LEBANON JUNCTION, KY 40150. NOVEMBER/DECEMBER 2020, VOL. 15, NO. 6 © 2020 PENINSULA MEDIA. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER. POSTMASTER: SEND ADDRESS CHANGES TO PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503-5514, PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF THE MATERIALS PRESENTED IN PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.
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