Hot Designs for the Haute Outdoors | 46 SEPTEMBER/OCTOBER 2022 | www.patioandhearthproductsreport.com SPARTHERMREGENCYEXTERIORSBERNHARDT MAGICFIRE The Grill Guru Page 34 Selling Cozy Page 30
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Alfresco Home’s award-winning designs are perfect for open-air dining and sunny day lounging.
By Greg Thompson
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Connecticut-based Family Hearth and Patio sells an inspiring array of products for both inside and outside the home.
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Lovinflame’s decorative candles and tabletop firepits are not only eye-catching, they’re also exceptionally safe.
By Kimberly Rodgers
By Maura Keller
By Laurie Rudd
A Cape Cod outdoor living store is a magnet for affluent consumers with second and third homes.
Tangent is a major innovator and supplier of HDPE (high-density polyethylene) products.
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By Kimberly Rodgers
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By Sharon Sanders
By Maura Keller
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Product Innovation – Leaders in Luxury
By Cherise Forno
A passion for grilling leads to a successful and satisfying second career for a Colorado outdoor cooking retailer.
Ortal’s high-end fireplaces are favorites among architects and interior designers, as well as their clients.
Hearth Retailer – Hearths & More
A retail consultant and fourth-generation dealer provides pointers for increasing sales and profits.
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Celebrating a century of textile trailblazing, Twitchell is known for many firsts in the development of performance fabrics.
Mont Alpi’s grills and modular kitchen islands achieve superior results for both amateur and expert barbecue chefs.
Insight – Light the Night
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By Larry Thomas
Last Word – Advantage Tangent
The Urbana Luxury Fireplaces brand attracts customers seeking affordability as well as lavishness.
4 PATIOANDHEARTHPRODUCTSREPORT.COM 21 84 82 CONTENTS ON THE COVER | Regency Fireplace Products (800) 442-7432 or www.regency-fire.com September/October 2022 Stand6 IndustryMessageEditor’sOut10News64What’sNew: 6 Hot Products to Sell Now Product66Pro fi Product90lesPro fi Directoryles90AdIndex FEATURES DEPARTMENTS
Top manufacturers unveil new products as demand for fully appointed outdoor kitchens continues to surge.
My Turn – Outdoor Inspired
As I See It – Fire With Flair
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Spotlight – Options Abound
By Maura Keller
By Larry Thomas
By Tom Shay
Corporate Profile – Living Legacy
Insight – Grilled to Perfection
Guest Editorial – How to Succeed
Outdoor Grilling – Love That BBQ
Showroom Showcase – Perfect Patios
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Family Hearth and Patio in New London, Connecticut, (profiled on p. 30) is one such retailer. Over the years, the owners transformed their fireplace store into a one-stop hearth and outdoor design/installationroomshop. This evolution was necessary as high-end customers inspired by sources like Houzz, Pinterest, and HGTV started requesting design assistance.
With 60 years of weaving experience, Carlos Hodges, Twitchell’s hand sample weaver, is a vital resource during the design process.
DausCarol
Stand Out
High-income households amassed savings and wealth during the early stages of the pandemic as they stayed at home and their stock portfolios, houses, and other assets increased in value. Between those stockpiles and strong wage growth, many consumers have been able to keep spending even as gas and food prices climbed. They are not afraid to spend large amounts on fully appointed outdoor kitchens, commercial-grade cantilever umbrellas, top-of-the-line patio furniture, and luxe modern fireplaces.
Independent specialty retailers don’t have the resources to compete with a Goliath like RH. But they understand that to attract customers who are willing to spend, it’s important to differentiate from the scores of bland brick-and-mortar retailers—both large and small—that sell similar products and services.
Alfresco Home’s Cocoon Daybed
During the past few years, many affluent consumers also migrated to larger suburban and second homes, resulting in substantial square footage growth and driving increased demand for high-end furniture andNotfurnishings.surprisingly, these market forces have led powerhouse luxury brand RH (formerly Restoration Hardware) to launch more branches of its RH Gallery throughout the U.S. and Canada. Scheduled to open near me in 2024, the RH Gallery Newport Beach, California, will consist of an 80,000-square-foot behemoth of a building with four levels of luxury home furnishings, an inhouse design firm, and a rooftop restaurant and wine
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A high-end Cape Cod outdoor living store pays a social media firm to manage postings, including pictures and videos of inspiring showroom displays.
Living Legacy, p. 54
INFLATION AND RECESSION warnings continue to impact consumer confidence, but the current situation is not as dire as some media outlets suggest. This particularly holds true in our industry. Why? Because luxury shoppers and consumers with high-paying jobs keep spending—on everything from travel and furniture to home improvements.
With this level of customer engagement, I doubt that the future RH Gallery will hurt Roger’s Gardens’ business. That’s because Roger’s Gardens stands out, and as marketing guru and author Seth Godin stated: “In a busy marketplace, not standing out is the same as being invisible.”
Outdoor Inspired, p. 46
MUST READS
Perfect Patios, p. 38
Hearth products using wood are growing substantially due to the high increase in gas prices, according to a Connecticut fireplace retailer.
Frombar.its beginning, RH has succeeded by standing out from competitors. The company’s Chairman and CEO, Gary Friedman, summed it up best to investors: “All you need to do is walk into a mall to notice most retail stores are archaic, windowless boxes that lack any sense of humanity. There’s generally no fresh air or natural light, plants die in most retail stores…That’s why we don’t build retail stores. We create inspiring spaces that blur the lines between residential and retail, indoors and outdoors, home and hospitality.”
Casual Designs of Cape Cod in Harwich Port, Massachusetts, (p. 38), caters to affluent customers by displaying premium products from top manufacturers in eye-popping vignettes. And as luxury grill products gain popularity, Ruff’s Barbeque Shoppe in Golden, Colorado, (p. 34) has boosted consumer engagement by offering hands-on smoking/grilling classes and social media programs. These three retailers truly stand out from the crowd, and by creating interactions that go beyond the sales transaction, they attract and retain lifelong customers.
Roger’s Gardens (Newport Beach, California), located less than a mile from the RH Gallery construction site, is another long-time powerhouse independent retailer. This popular store recently posted live Facebook and Instagram instructional feeds about outdoor space design, held an instore hummingbird-themed event with the local chapter of the National Audubon Society, hosted an exhibit with en plein air (outdoor painting) artists, and dazzled customers with inspiring outdoor-living displays.
6 PATIOANDHEARTHPRODUCTSREPORT.COM EDITOR’S MESSAGE BY CAROL DAUS
Hearths & More, p. 30
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Since Alfresco Home didn’t scale back on product development during the pandemic, it now has many new outdoor offerings.
Ruffati“Ruff”Stephen
The retailers profiled in this, and every, issue of Patio & Hearth Products Report, understands that in addition to selling products and services, a specialty brick-and-mortar store offers a platform to engage customers and create a memorable shopping experience. They may be Davids compared to Goliath RH, but they are just as successful at targeting shoppers who purchase high-quality products. Crafting inspiring displays, offering in-house design services, providing fun special events, partnering with influencers, and maintaining a lively social media program are just some of the merchandising tools they use to become more than mere physical spaces filled with products.
SUNBRELLA.COM/WARRANTY.SEEWARRANTY,LIMITEDTHEONDETAILSFORINCRAVEN,GLENOFTRADEMARKREGISTEREDAISSUNBRELLA® GUARANTEES AGAINST | ABRASION | PILLING | LOSS OF COLOR & STRENGTH Warranty now includes labor costs in addition to replacement fabric. Learn More Distinctive performance fabrics backed by the most comprehensive warranty. Circle Reader Service No. 7
tomer now lives? Or do you change the product selection to match the customers now in your area?
Tom Shay, principal of Profits Plus Solutions, is a retail consultant, speaker, and author who provides support on business strategy, marketing, staff education, sales, and financial management. Shay was a featured speaker at the ICFA Educational Conference in Orlando last February. For more information, visit: www.profitsplus.org. SHAY
8 PATIOANDHEARTHPRODUCTSREPORT.COM GUEST EDITORIAL BY TOM
John
Tony tramos@peninsula-media.comRamos
2. Is your business open when customers want to shop? If you are open 10 a.m. to 6 p.m. on weekdays, with minimal Saturday hours, you have these types of customers: retirees, those working second and third shifts, unemployed, and those who can take time away from work to shop. Is that enough to make your sales goals?
7. Shopping locally benefits the community. The seventh point is somewhat of an automatic. You just have to decide that you want to make more of that point with the public. Take a look at indieretailermonth.com, and visit the statistics page. You will see some amazing information that when
It requires some decisions. It also requires a commitment and our continued effort.
PUBLISHER
4. Is your business selling furniture in a price range that matches the surrounding homes? Of course, we do have to ask if your store is designed for the homes in your area, or if you expect to be able to pull people from across town. Was the neighborhood your store is in once the affluent side of town and that neighborhood has since lost that appeal? Do you move your business to where the right cus-
Carol
HOW TO SUCCEED
Price, hours, location, right selection, customer service, shopping experience, better for the community, recommendation— which of these does it take to win? We think it is important to pay attention to all eight.
Larry
ART DIRECTOR cassestes1968@gmail.comEstes
Susan
Whitney
Kimberly
Sharon
Cassandra
Greg
BUSINESS
There are plenty, perhaps too many, places where someone can purchase any of the products your store offers. As a fourth-generation dealer, experience has shown this writer it can be the buying, and other times the selling, that is the bigger challenge. Let me share the eight biggest concerns I have had in my store.
5. We have never met a dealer who says they give bad or even “OK” customer service. But do you give customer service that people talk about in a positive way? Do you take care of your customers in ways because you can and not because you need to? Do you have an ongoing staff education
Cherise Forno Maura Keller Rodgers Rudd Sanders Thomas Thompson
MANAGING EDITOR caroldaus@gmail.comDaus
Tony
CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) www.patioandhearthproductsreport.com792-7449/FaxTonyRamosPeninsulaMedia21250HawthorneBlvd.,Suite500Torrance,CA90503(310)792-7448(310)792-7449/Fax(310)968-3962/Celltramos@peninsula-media.comSubscriptionInquiries:Patio&HearthProductsReportPOBox2190Skokie,IL60076-7890Subscribeonline:www.patioandhearthproductsreport.comEmail:patioandhearth@omeda.comPhone:(847)763-9261
COPY EDITOR Nalley
Weprogram?did!Every other Thursday evening after the store closed, we had a one-hour class in which every employee was required to attend. Each employee also took a turn at teaching the class. We talked about products, selling skills, and played games that were designed to enhance our sales skills. Customer service does not just happen. It does not happen by your telling employees to go take care of a customer. It requires a formal education program and practice.
3. Can the customer get to you easily? A strip center recently advertised that 50,000 cars passed by every day. Sounds good, but it may be a six lane road. How does a customer cross that road to get to you? If there is an interstate, what about the exit ramp and the ramp to get back on the interstate? These may not be convenient locations.
8. I like shopping at this store. You should give it a try. Ever notice someone asking for a shopping suggestion on social media? Made such a request yourself? Statistics show the amount of a sale increases when the customer comes by way of a referral. One report showed a person would listen more to a referral by a friend than to one from their own spouse. While each of the seven previous points can help with referrals, are you asking for referrals? Are you following up with customers after they have enjoyed their new furniture for a while?Think of your own last experience of buying a mattress. Was there any follow-up by the retailer? Do you even remember where you bought the mattress? Perhaps the same could be said for many other products and services you have purchased in recent months. If they don’t remember you, then your business will be relegated to repeated advertising that frequently focuses on items and discounted prices.
6. As your customer, what do I “feel” when I come to your store? The majority of your customers have five senses: see, hear, touch, taste, and smell. Granted, it is a challenge to connect via all five, but it can be done. Connecting through the five senses means the customer is having an experience that is memorable. Are some of the senses a challenge? Yes. However, as we added the appropriate music (not selecting just what we liked to listen to or the station we advertised on), baked cookies and offered light refreshments, the other three—see, hear, and touch—were easy to handle.
CEO & PRESIDENT Ramos
CONTRIBUTORS
Laurie
CIRCULATION DIRECTOR Carrier MANAGER Razetto
1. Price sensitive customers (also known as the cheap customers) are a matter of decision—your decision. Is this the customer you want to attract? This is not a rhetorical question, but one that does require your thought. Know that making this customer your mainstay will require an incredible focus on controlling expenses as well as working to increase margins by even a fraction of a percentage.
shared with your public is telling them that shopping with your local business does a lot more for your community than their shopping online, in another community, or with any of the mass merchants.
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The tour will have a full range of Dimplex and Faber fireplaces and outdoor heaters, including electric fireplaces with the company’s latest designs: IgniteXL Bold, Multi-Fire SL Slim Linear, in addition to concept models. Dimplex Opti-myst Water Vapor fireplaces will also be available, as well as fully operational Faber gas fireplaces.
• DIR Series | Outdoor/Indoor Infrared Heaters: A sleek, safe infrared heater with extraordinary performance. Available in various sizes and wattages.
Firegear and Dimplex have the outdoor heating
Dimplex Americas. “It speaks to our products and our mission to share the beauty and advantages of electric fireplaces with customers and consumers as they explore their hearth options as part of their buying journey. The exploration theme reflects the adventure we’re setting out on with business partners, customers, and consumers to literally explore America—meeting with thousands of people in hundreds of cities.”
Will the Dimplex sales team be involved in working the mobile showroom?
How will Dimplex be promoting the “Discover Dimplex Tour”?
Dimplex’s extensive mobile showroom tour is a first in the hearth industry.
Firegear has formalized an agreement with Dimplex as a distributor of Dimplex Outdoor Electric & Gas Heaters for the outdoor living, hardscape, and landscape sectors. With this agreement, the induction of premium outdoor gas and electric heaters will provide customers with more options for outdoor living comfort. Firegear excels at creating vibrant outdoor living spaces with luxury fire furnishings and outdoor“Dimplexfireplaces.is an industry leader in electric and gas heating solutions, and we are extremely excited to partner with them,” says a Firegear representative. “This strategic partnership will allow us to offer our customers an even wider range of high-quality products to create beautiful, comfortable, and functional outdoor living spaces.”
ReducedAnnouncesRaven/SunbrellaSignificantlyLeadTimes
Sunbrella CollectionPerspectives
Dimplex is a respected name in the heating business with a long history of success. As innovators in design and function, they constantly push the limits to provide high-end products for discerning customers. Their heaters are designed to make indoor and outdoor spaces more efficient and pleasant. At the same time, their innovative equipment is created to deliver energy-efficient heating solutions for residential and commercial applications with a reduced eco-footprint.FeaturedDimplex products include:
The mobile showroom is advertised through all of our social feeds, website and alike by distributors and dealers. We also have our sales team connecting with customers informing them and arranging meetings when the showroom is in their cities.
Glen
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• DLW Series | Outdoor/Indoor Radiant Electric Heaters: Radiant heat with style and performance in a slim profile that blends with any décor.
As part of its commitment to be the most dependable partner in the textile industry and meet record demand for ableitsSunbrella,reducedreportedGlen Ravenmanceits Sunbrella perfor-fabrics,Inc.hasconsiderableleadtimesforwithmostofstockfabricsavail-toshipimmediately.
System enhancements and upgraded equipment resulting from the completed first phase of the company’s capacity expansion plan
Yes, all levels of sales are involved at different times when the mobile showroom is on tour.
“We have always been the innovators in electric fireplaces, and this program is another example of that philosophy and how we continue to add value with our partners,” says Robert Bartucci, CEO of Glen
Dimplex Brings a Luxury Showroom to 32 States INDUSTRY NEWS
For more information on Dimplex and the products that will be featured, visit www.dimplex.glend implexamericas.com. Fans can also track the road tour’s progress by following #DiscoverDimplex on social media.
Will the tour be available to current and prospective Dimplex dealers?
Interior of Dimplex’s mobile showroom.
• DSH Series | Outdoor/Indoor Infrared Electric Heaters: Powerful infrared heating on demand, when and where you need it, in under six seconds.
• DGR Series | Outdoor Infrared Propane and Natural Gas Heaters: Powerful, stylish infrared heat for permanent installation or portable use.
Firegear Named a Distributor of Dimplex Outdoor Electric & Gas Heaters
Here are answers to some frequently asked questions about the tour, courtesy of Jim Bottrell, VP of sales:
Dimplex will soon launch its “Discover Dimplex Tour,” a first-of-its-kind program in the hearth industry. Anchored by dealer events designed to create excitement and interest with consumers, this tour will function as a shared resource for Dimplex and its business partners to present working products to prospective customers. This aids in better visualization of the product and creates a better understanding of the value proposition while simplifying the decision-making process. Since dealers need to be in their showrooms selling, making it challenging to attend trade shows and see what’s new and exciting, Dimplex is taking the show to theirThecustomers.tourwill operate for 10 months of the year, visiting 32 states with 200 event days. Dimplex’s trailer and bump-out create a multipurpose space encompassing 500 square feet. While the trailer’s main purpose serves as a luxury showroom, the space can also be converted into a meeting room with a boardroom table, and a video conferencing facility to host meetings with business partners and their customers: builders, architects, contractors, developers, interior designers, and more.
industry covered. With plenty of options for warming an outdoor living area, including infrared, propane, and natural gas, customers can find the perfect solution for their needs.
The mobile showroom is available for all to learn about our brand and products.
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Subsequent phases of Glen Raven’s capacity expansion plan are underway with the goal to continue increasing production output, and warehousing and shipping capabilities while producing fabric more efficiently and supporting the company’s sustainability goals. The total of all phases amounts to $250 million in investments and will increase Glen Raven’s production capabilities by more than 30%, in addition to expanding warehousing and further enhancing quality and testing capabilities to support the brand’s highquality standards.
The sunny hues that make up the Mixology Collection remind us to sit back and enjoy life. They are a welcomed, vibrant juxtaposition to the more neutral finishes commonly used for appliances, cabinetry, and hardware. The deeply saturated pastels add a soft pop of color to the kitchen.
In addition to the Mixology Collection, Elmira appliances are available in classic colors, and in an almost unlimited range of custom hues, including RAL and Axalta SpectraMaster Solid Colors.
Mixology is an art that marries an appreciation of classic cocktails and cocktail culture with the creation of inspired libations. Each recipe is thoughtfully prepared by blending flavors, textures, and colors to create distinctive beverages that look as good as they taste. The Mixology Collection is Elmira’s ode to classic cocktails popularized between the 1850s and 1960s.
“At Elmira, we’re always looking to bring color into the kitchen in new and unexpected ways,” says Tony Dowling, vice president of sales and marketing. “We want to change how people think about interior design by showing them how a splash of color can instantly transform their spaces from ordinary to extraordinary. The Mixology Collection offers playful new color options, perfect for those who like to have a little fun in the kitchen, or just want to brighten up their home.”
The CollectionMixologyfrom Elmira Stove Works
have helped significantly increase production of Sunbrella fabrics.
The initial phase of Glen Raven’s multiphase expansion plan included new yarn spinning capabilities, new and upgraded weaving equipment, and other capacity enhancements to support its customers and the increased demand for Sunbrella, Dickson, and other Glen Raven fabrics. Increased production has led to: More than 70% of Sunbrella stock fabrics are available to ship immediately. Other styles are available to ship within four weeks with remaining styles seeing a 10-week maximum lead time.
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Many Sunbrella “made to order” fabrics are now available with 11-week lead times. All are available within a 19-week maximum lead time.
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Further availability improvements are expected in the“Wefall. remain committed to creating high-quality fabrics in a timely manner amid the ongoing industry sup-
The four enticing shades evoke feelings of whimsy and fun, just like their namesakes. Curacao is a cool, dreamy blue that invites curiosity and wonder. De Menthe is a fresh, creamy green that soothes and invigorates. Paloma is a cheerful pink hue that blends sweet and sassy. Violetta is a lavender-infused shade that makes an unforgettable statement.
Elmira Stove Works Debuts New Curated Color Collection
ply chain disruptions and raw material shortages,” says Dave Swers, president of Glen Raven Custom Fabrics. “Our associates have made great progress in the execution of our expansion plans, and we continue to produce more Sunbrella fabric than ever before. We’re grateful for our customers and their support as we continue to build on the significant progress we have made to deliver fabric quickly to best serve them.”
Designers and consumers are invited to view Elmira’s appliances in standard colors, trims, and cabinet finishes via the “Create Your Dream Kitchen” visualizer tool on the company’s website. Designers can also access the Elmira product lines on the 2020 Design cloud’s 3D CAD catalog. For more information, visit www.elmira stoveworks.com or call (800) 295-8498.
Elmira burningancestage-styledofingWorks,Stovethelead-manufacturerpremiumvin-appli-andwood-cookstoves, has introduced Mixology, the brand’s latest curated color offering. The Mixology Collection includes four boldly refreshing shades inspired by colorful cocktails and is available as a custom option for the Northstar and Heritage product lines.
15 PATIOANDHEARTHPRODUCTSREPORT.COM ARIA COLLECTION Sensuous and sleek, Aria is a great design for formal or casual settings. OUTDOOR FURNITURE AND KITCHENS 9449 8th Street | Rancho Cucamonga, CA 91730 | 866.964.4468 AmericasMart Bldg 1 Suite 4B9 | Atlanta, GA 30303 GENSUNCASUAL.COM Circle Reader Service No. 15
“We have redesigned our popular 10’ AG19 cantilever and modernized the overall design with softer lines and improved the operation for the end consumer,” says Candy Chase, national sales manager. “The new AG19A has a simple three-step crank function that allows the user to effortlessly open and close the umbrella and tilt the umbrella left to right to adjust to any angle of the sun. This compact umbrella can easily accommodate any outdoor space and rotates 360-degrees. Offered at a lower price point, this new addition to our shade collection will provide sun protection
from a single point for any exterior setting and create a modern feel to the outdoors.”
In addition, the AG19A includes an adjustable universal cross bar stand to support (4) 16- to 20inch pavers and designed to be packaged in a compact size carton to allow shipment via standard parcel. Available in bronze and black frame finishes with a wide range of fabric choices, this cantilever delivers 70 square feet of shade coverage and features a single wind vent.
Treasure Garden’s new AG19A Cantilever Umbrella
Outdoor living brands have begun the move to Atlanta to optimize connections opportunities with Americas Mart’s home décor and lifestyle buyers. Permanent showrooms will be open in time for the Winter 2023 Atlanta Market, Jan. 10-16, 2023. In addition, showrooms located on Floors 2, 3, and 4 of Building 1 will be open Mondays-Fridays between markets, joining the 400+ décor, gift and lifestyle showrooms that are open year-round for retailer and designer sourcing.
For the July 2023 launch, Casual Market Atlanta will also showcase some 100+ temporary exhibits on Floor 7 of Building 1. The trade show will feature additional outdoor furniture brands plus fire pits, hammocks, outdoor and garden accessories, outdoor lighting, statuary, umbrellas, and more.
Wilderness Front Facing 31H (31x65)
New Branding for a New City
In connection with the relocation, Casual Market Atlanta is introducing a fresh logo and branding. Inspired by the sun in a lively blue color palette, the logo represents a new beginning for the market. The upcoming Casual Market Atlanta website— CasualMarketAtlanta.com—will feature market information, exhibitor listings and more. The updated brand identity and new online resource center will reinforce the Casual Market Atlanta’s new permanent home in Atlanta.
Expanding AmericasMart Resources at Markets and Year-Round
“The Ortal team continues to push the boundaries of luxury fireplaces with ongoing introductions of cutting-edge technology and daring designs,” says Jon Bowsher, CEO, Ortal. “Innovations like Firelog Technology in our Wilderness Collection demonstrate our commitment to bringing world-class products and services to the market, and making the extensive Ortal line the most advanced, usable, and desirable collection of luxury gas fireplaces.”
2023CantileverIntroducesGardenaNewStylefor
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INDUSTRY NEWS
BUILD is a quarterly digital publication dedicated to sharing need-to-know news and updates from the world of construction and engineering, property, architecture and design, sustainability insights, and infrastructure. Its Design & Build Awards are judged by a panel of five impartial individuals who select award recipients based on recent achievements and advancements contributed to their respective industries.
ICFA Shifts Casual Market to Atlanta
As the Casual Market relocates to AmericasMart in Atlanta beginning in 2023, the International Casual Furnishings Association (ICFA) is refreshing and reimagining the 60-plus-year-old event. The inaugural Casual Market Atlanta will be held July 10-13, 2023, in a dynamic new casual furnishings destination featuring five full floors of permanent showrooms and temporary exhibits.
Casual furnishing leasing has accelerated in anticipation of the 2023 debut of Casual Market Atlanta with four floors filled by permanent, purpose-built showrooms for 43 leading outdoor living brands.
“We are beyond excited for the new opportunities presented by Casual Market’s new home in Atlanta and welcome the industry with IMC’s hallmark hospitality,” says Bob Maricich, IMC CEO. “Both buyers and sellers within the Casual industry will benefit from the robust collection of complementary gift and home resources and buying power found at AmericasMart.”
“As we close one chapter in Chicago, we are very excited to open a new one in Atlanta,” says Jackie Hirschhaut, ICFA executive director. “The move to AmericasMart is not only a fresh start and opportunity to further the growth of ICFA, but for the outdoor and casual furnishings industry as a whole.”
Ortal is continually expanding its popular Wilderness Collection with new fireplaces, including the recent addition of the Wilderness Front Facing 31H (31x65), the tallest model in the collection yet. The Wilderness Collection comprises more than 50 stunning models featuring the industry’s first ultrarealistic gas fireplace flames made possible with patentpending (U.S. patent number 62/797.279) Firelog Technology, which creates flames closely resembling the traditional look and feel of a campfire.
“ICFA’s move to Atlanta delivers both casual furnishing resources as well as a broad program of educational and social events to our new home,” says Steve Elton, Brown Jordan chief brand curator and ICFA board chair. “This launch marks a new era for ICFA, and we look forward to the fresh, exciting opportunities it will bring for our diverse range of members, including manufacturers, retailers, sales representatives, designers and Solution Partners.”
In addition to the major industry event in July, ICFA and AmericasMart will host the Outdoor Design Week, Sept. 18-20, 2023, for product sourcing, education, and industry networking. This event will overlap with AmericasMart’s Fall Market, offering opportunities for gift and home product sourcing.
Treasure
Ortal, a leader in luxury gas fireplaces, has been awarded the “Most Outstanding Supplier of Luxury Contemporary Fireplaces” by BUILD Magazine as part of the Design & Build Awards. This honor was awarded to Ortal for the company’s superior product quality, high-end design, and continued commitment to innovation over the past year.
Award-winning shade designer and manufacturer Treasure Garden has introduced its latest cantilever design, the AG19A, for the 2023 season. Unveiled at the 2022 Casual Market Chicago, the 10-foot octagon cantilever umbrella features a sleek design with dynamically durable components.
New synergies will be created through Casual Market’s colocation with the summer edition of International Market Centers’ (IMC) Atlanta Market—the nation’s largest gift and home décor buying event presented July 11-17, 2023, at AmericasMart—offering an added benefit for casual buyers and sellers.
Ortal Named Most Outstanding Supplier of Luxury FireplacesContemporary
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The Treasure Garden and Shademaker awards were given to Randolph, who represents the shade brands in California in the southern region of Orange, San Bern-
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ardino, Riverside, San Diego, and Imperial counties. Courtney began working with Treasure Garden in 2016. Her success is based on overall excellence in customer service, superior product knowledge, and focus on territory and customer sales growth. Her sales accomplishments are reflective of tireless work on behalf of her dealers and her commitment to serving each to the best of her ability.
we are proud to recognize those who make it possible,” says Candy Chase, national sales manager. “Within our team of professionals is a wealth of product expertise, overall market knowledge and a focus on growth that has contributed to the successes we recognize. Specific to Courtney is her tireless work.”
At this year’s Casual Market Chicago, the International Casual Furnishings Association (ICFA) recognized the allweather Tempo Collection from Jensen Outdoor with the Lillian B. Westchester “Best of Show” and the “Lilly” Design Excellence Awards. Jensen Outdoor, known for bringing the best of quality and design to sustainable outdoor wood furniture, was recognized among its peers for “Best of Show” in product design excellence for its all-weather and all-out comfortable Tempo deep seating collection.
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Lounge chair from Jensen Outdoor’s award-winning Tempo Collection
Chase also reflects on Randolph’s ability to run interference “all the time” with her dealers and the factory, aiding each side accordingly. Courtney also helps her dealer
“Genuinely, Courtney cares about her customers, the casual business as a whole and what she can do to help contribute to her territory and the company,” Chase says.
This competition distinguished the top product innovations in 10 furniture categories for quality, color, and comfort, as well as creativity and marketability. Jensen Outdoor stood out for design excellence in the Lounge Seating with Cushion category as the
The water-shedding performance of Tempo allows the collection to remain outside without having to bring the cushions indoors. Allowing deep seating to weather the elements without worry is a first in the casual industry. By selecting Ultrafabrics performance cushions, which are known in the commercial and marine industries for overall comfort and water-resistance, Jensen Outdoor was able to achieve this milestone for outdoor furniture.
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PERFECTED PER YOU FEC RD TE ESIG ED N. ERTNGIMRAW SE UHN TE IDAMIS
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Treasure Garden Names Courtney RepresentativeIndependentRandolphSalesofthe Year
recipient of the Design Excellence Award for the Tempo All-Weather Lounge Chair. Responding to the desire for carefree outdoor comfort, designers Edi and Paolo Ciani brilliantly blended a contemporary Italian aesthetic, element-enduring materials, and plush cushions dressed in water-resistant Ultrafabrics performance fabrics to bring Tempo to life.
Jensen Outdoor Wins Top Awards at Casual Market
2022independentannouncesaccessories,uctsshadeturerandningaward-win-Garden,Treasuredesignermanufac-ofluxuryprod-anditsSales
“As Treasure Garden experienced another year of expansion and growth,
SUPERIORFIREFEA OMCS.D IETIFLISSAR% B001I TURESYSTEMS M INDUSTRY NEWS
Representative of the Year: Courtney Randolph. She was also awarded the 2022 Shademaker Retail Sales Representative of the Year. The awards were presented to Randolph at a corporate function held during the recent Casual Market in Chicago. The awards recognize excellence in sales, territory development, and new customer category growth.
base by offering to statistically analyze each dealer’s unique business patterns and help them focus on needs and capitalize on strengths. Her market trends knowledge is recognized along with her ability to relay them, as part of Treasure Garden’s rep council, to the company as a whole.
Courtney Randolph
Circle Reader Service No. 19
BY GREG THOMPSON
Bull Center Q with a pull-out trash drawer, a 30-inch door drawer combo, an Angus 4 burner grill, and a premium refrigerator. The countertop is single-surface LEFT:GreystoneTheCampania Pizza Oven (close-up view) from Hestan Outdoor Corp.
BOTTOM
SPOTLIGHT OptionsAbound
PICTURING AN OUTDOOR KITCHEN IS KIND OF LIKE imagining a vegetable. The word conjures an image, but that image can have hundreds of different variations. Some customers add a piece each year to their outdoor kitchens while others buy the whole enchilada.
“There have been strong trends toward customers purchasing full outdoor kitchens,” says Mike Turner, senior product manager at DCS. “Customers start with the centerpiece—a beautiful and powerful all stainless-steel grill, and then add in companion products such as our 30-inch Griddle, 24-inch power burner, or any of our outstanding side burners.”
RIGHT: Alturi 42” Built-in Grill by Summerset Grills, 24” Deluxe Outdoor Rated Refrigerator, The Oven by Summerset Grills
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The range of outdoor kitchen offerings has never been greater.
TOP:
Mitch Slater, founder and CEO of Danver Outdoor Kitchens, Brown Jordan Outdoor Kitchens, and Trex Outdoor Kitchens, believes that homeowners are still avidly looking for a multifunctional outdoor living space that blends seamlessly with the indoors.
INC. One of the best launches from Bull Outdoor Products Inc. (Lodi, California)
been its new 21 PATIOANDHEARTHPRODUCTSREPORT.COM
RIGHT: Danver Cosmopolitan Cooking Table with Invisacook induction technology
MIDDLE
Dometic Delta Heat Pizza Oven
Jim Ginocchi, president of Coyote Outdoor Living, has seen the outdoor kitchen market continue to grow even after the tremendous rise in sales during the pandemic. “Our brand has always catered to folks who want to build that dream outdoor oasis at an affordable price,” he says. “As people continue to stay home more, we are seeing a significant increase in sales in outdoor kitchen grills and components such as storage and refrigeration.”Whetherdealers want to show off complete outdoor kitchens or lucrative add-on accessories, the 10 companies in this issue have a remarkable variety of products to boost sales and capitalize on the outdoor kitchen trend.
BULL PRODUCTS has
White Kitchen: Coyote 36-inch S-Series Grill, Flat Top Grill and Pellet Grill in an RTA Custom Designed Island
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“As more homeowners dedicate larger footprints and budgets to these spaces, we’ve focused on finding gaps in the market,” Slater says. “For example, some homeowners have started to show interest in bolder color choices, which opened the door for more design-forward, vibrant products and led us to expand our powder-coat finishes with new hues.”
OUTDOOR
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LEFT: The DCS Series 9 Grill provides the ultimate grilling space for premium outdoor kitchens and will take your grilling experience to the next level.
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SPOTLIGHT
The elements of the outdoor kitchen continue to inspire innovation at Bull, with Fortin attributing the company’s considerable success to “an unquenchable thirst for innovation,” which has led directly to new and better ways to entertain.
BOTTOM:Corp.
Turner sees customers rounding out their outdoor kitchens by adding matching storage pieces such as drawers, access doors, under-counter refrigerators, ice makers, or even a beer tap kegerator. “All of these products we sell in high quality stainless steel, which will hold up to the elements in the outdoor setting for years to come.”
DCS (Costa Mesa, California) recently introduced its Series 9 Grills and Companion Products, sparking what Mike Turner, senior product manager, calls “professional results every time” where “grilling, searing, rotisserie, and baking come to life on our 36-inch and 48-inch grills.” Customers can smoke and cook with charcoal using the charcoal insert that comes with every Series 9 grill.
for many types of cuisine and succeeds in expanding the outdoor cooking experience.
“Whether it is a new way to BBQ or a new stylish look for the backyard, the process of creating new and exciting experiences is a driving force within our company,” Fortin says. “Our industry leading lifetime warranties still stand as one of our best-selling features. We pride ourselves on being the BBQ that you can hand down to your kids and throughout multiple generations.”
The Kalamazoo K750HB Hybrid Fire Grill with Built-In Double Cooktop serves as the heart of this kitchen. The homeowners also added the Artisan Fire Pizza Oven and the undercounter Smoker Cabinet.
and more powerful single slide-in Pro Burner. According to Wade Fortin, marketing manager, the Burner is almost twice as powerful as most other side
DCS
Current customers can now receive a 5% rebate on their DCS purchase of $10,000 or more. It’s all part of the company’s mission to expand its offerings to encompass more of the outdoor kitchen market. “DCS provides the highest quality products that are going to last for years to come, and has every product you need to build your ultimate outdoor kitchen,” Turner says. “Our handcrafted products are built with high grade 304 stainless steel, and are designed to fit together within our outdoor product portfolio.”
TOP RIGHT: The Campania Pizza Oven from Hestan Outdoor
A 30-inch Griddle recently joined the product lineup, providing a large griddle surface with precise temperature control and even heat distribution. “Also new is our 24-inch Power burner,” Turner says, “which offers an incredible range of 1,300 BTU to 70,000 BTU, allowing for a quick powerful boil or a gentle simmer.”
TOP LEFT: Gensun Paradise 124” Grill & Side Burner Island, shade cabinets with a Quarry Embellished countertop
Pellet grills remain a hot seller for Bull, but Fortin reveals that griddles are also emerging as a strong favorite as consumers discover new ways to entertain in their backyards. Bull’s new 30-inch griddle gives customers a versatile cooking unit that can be used
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“Ourburners.icemaker is another new item that makes crystal clear ice with a 62-pound production capacity,” Fortin says. “We are also about to come out with a revolutionary new single-surface countertop that is ultra-stylish and lightweight. These tops will bring a high-end solution for those looking for a more modern look in their outdoor kitchen space.”
Circle Reader Service No. 23
Employees at Danver Stainless Outdoor Kitchens (Wallingford, Connecticut) have been extremely busy, creating multiple new offerings in the outdoor kitchen category. A
collection called Urbane is the latest collaboration with architect, designer, and creative director Daniel Germani.
“By having eight very large distributors around the United States, we have product when contractors or consumers need it faster,” Smith says. “Secondarily, we built all of our accessories and, of course, the American Made Grill Line in the United States. We’re not waiting on long slow boats
SPOTLIGHT
The foundation of AMD Direct has been consciously based on distribution, meaning that products are closer to dealers. As president of AMD
On the product side, Smith and his associates began reinventing hybrid grills. “We originally started the Summerset Muscle Grill back three to four years ago with moderate success,” he says. “We pulled it out of the Summerset line and put it into the American Made Grill line and then we added a new fresh look called the Encore. Part of the American Made Grill series is two Hybrid grills allowing you to cook with wood, charcoal, pellet, and gas.
In 2021, AMD Direct launched its Gold Standard Warranty. On the dealer support side, the company solidified its MAP policing, which Smith says involved, “Following up and making sure our online dealers are selling the MAP price and not violating those rules that protect the brand and the dealer margins.”
Direct, Family of Brands: American Made Grills, Summerset Grills, SunFire Grills, Firegear & TRUEFLAME (Huntington Beach, California), Dennis Smith has made it a priority, and it’s something he believes will continue to benefit dealers and, ultimately, consumers.
“The collection includes four models: The Cosmopolitan Prep Table, the Cosmopolitan Prep Table with 3 storage drawers, Cosmopolitan Dining Table and Cosmopolitan Cooking Table—which offers innovative induction Invisacook technology, which allows for heating through surfaces with the use of induction cooking,” Slater explains. “With a variety of configurations available, this new collection was further defined in collaboration with architect, designer and cre-
Another example of Danver innovation is the new Cosmopolitan Table Collection, designed with multiple applications in mind, including: a server or bar for an outdoor entertaining space, an island in an outdoor kitchen, or an outdoor cooking solution for small spaces and balconies where a grill may not be practical.
from China. We do have our Summerset line, which is an import line. Probably what we’ve done, most importantly, is extremely increased the amount of inventory so that we are not out of stock on something and waiting long periods of time.”
BOTTOM: Power Q in Grey rock with an Angus 4 burner grill, a 30-inch double door and a standard Bull refrigerator. The countertop is Pienza Secco.
AMD DIRECT, FAMILY OF BRANDS
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Drawing inspiration from heritagestyle European kitchens, the collection brings careful attention to detail, offering visual contrast through a blend of traditional stainless steel and powder-coated panels. “Urbane empowers design professionals to create outdoor kitchens to fit any footprint, style, and function,” says Mitch Slater, founder and CEO of Danver Outdoor Kitchens, Brown Jordan Outdoor Kitchens and Trex Outdoor Kitchens. “In keeping with Danver’s standards, Urbane offers options to integrate a sink, appliances, or other components.”BrownJordan Outdoor Kitchens launched 13 new powder-coated hues in 2021—spanning supporting neutrals like a sophisticated dark green Chromica Feroe and calming and balanced White Silk. The collective color offering has nearly 60 finishes, which fits well with a growing demand for bold, unexpected colorways in outdoor living spaces.
TOP: Fire Magic Echelon Diamond Grill with new larger Magic View Window
MIDDLE: Coyote 42-inch S-Series Grill, Power Burner and Double Side Burners in an RTA Custom Designed Island
DANVER OUTDOORSTAINLESSKITCHENS
“It truly is a hybrid grill. After you load your wood or charcoal, all you need is two minutes of lighting with gas, turn the gas off, and you are cooking with real wood,” Smith says. “You can do smoking, baking, grilling, and searing. The Hybrid is probably the single most exciting new product in the marketplace for us.”
“As the industry leader in powdercoat innovations, we continue to see a strong preference for powder coat versus stainless steel finishes, with at least 85% of our customers opting to add a finish to their outdoor kitchen,” Slater says. “Within our range of available colors, neutral finishes remain the most popular options, with Bronze Metallic Matte, Pearl Night Blue, Midnight, Nu Black and Champagne 304 as recent best-sellers.”
Circle Reader Service No. 25
The Coyote Pellet Grill from Coyote Outdoor Living (Carrolton, Texas) is selling well because it functions much like a luxury indoor appliance. Jim Ginocchi, president, attributes part of the performance to a tiered VersaRack system that allows users to cook ribs on one level of the grill, potatoes on the second, and dessert on the third—an entire meal that is consistently cooked
OUTDOORCOYOTE LIVING
Frey credits Dometic’s world-class engineering team, led by founder Dante Cantal, for much of the
“Consumersthroughout.areincreasingly attracted to alternative fuel source grills such as our pellet grill,” Ginocchi says. “Because the pellet grill offers the ability to sear, grill, smoke, and bake, it is truly an appliance that does it all. Also popular are our grill accessories like our charcoal tray, drop-in griddle, and our signature grates, which enable our grills to perform a variety of different functions during one cooking session. Our power burner is a favorite with those who host large gatherings because it is easy to make a big pot of sauce, or boil several ears of corn, while grilling the main course.”
In addition to its top-notch products, the Coyote business model is built on serving end users— whether it be dealers or customers. Staff members are outfitted with iPads to visually connect with customers and understand issues from the customer’s point of
Three recent launches have fueled considerable success at RH Peterson (City of Industry, California). The newest is a gas-fired pizza oven, which is essentially an outdoor oven as well as a pizza oven. “The Fire Magic Pizza Oven is thermostatically controlled,” says Jerry Scott, senior vice president and a 34-year RH Peterson veteran. “We even send it with a baking rack, so anything you can do in an indoor oven, you can, but it does get hot enough to do a great job on the pizza— and includes a pizza stone and a pizza peel.”
company’s success. “Our products are packed with meaningful features that consumers can feel and touch right away,” Frey says. “This obsession with results leads to an incredible performance profile. Our grills and cooking accessories will produce perfect results time and time Successfulagain.”dealers in the
increased the size of the window about 50%.”
ative director Daniel Germani.”
Another addition is a gas-powered griddle that’s ideal for breakfast. Users can put eggs, bacon, and pancakes on outside for early morning grilling. “You can use it for anything that might fall between the cooking grids of the BBQ,” Scott says. “It expands the versatility of outdoor grilling with Fire Magic.”
Enthusiasm is high at Kalamazoo Outdoor Gourmet (Chicago) with Russ Faulk, chief designer and head of product, explaining that all gas-fired cooking products have been updated with a “major, generational change for 2022.” Kalamazoo also launched a new grill family in its drop-in style gas grill heads.
TOP: The complete DCS Series 9 Collection featuring the Series 9 Power Burner, 48” Grill and 30” Griddle
KALAMAZOO OUTDOOR GOURMET
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The Fire Magic has been around for 85 years, and it has always been an outdoor cooking brand. It’s a legacy of longevity that adds an extra layer of trust. “Dealers can count on us. If anything should happen to go wrong, we’re there standing behind it. We’re all made in the United States, right here in southern California.”
Fire Magic Pizza Oven from RH Peterson
“Whenview.Istarted the company over 10 years ago, we wanted to provide exceptional quality products at a fantastic price point for all our customers,” Ginocchi says. “We have seen our products featured in million-dollar estates as well as placed in the outdoor kitchens of first-time homebuyers. Our passion to design luxury products at an affordable price point means that we can serve all demographics and have offerings that fit every design.”
RH PETERSON
The Fire Magic Pizza Oven comes with a viewing window so users can easily look inside to see how the pizza or cake is doing without opening the lid. The window is part of an evolution that began a few years ago with The Magic View Window on the Fire Magic Grill. “There is interior illumination so you’re not reliant on the light from the flames,” Scott says. “The window is very functional. I had one of the first ones in my grill at home, and I loved it. It has caught on and become so popular that last year we
26 PATIOANDHEARTHPRODUCTSREPORT.COM SPOTLIGHT
The Dometic Delta Heat Power Burner, Teppanyaki, and recently introduced Dometic Delta Heat Pizza Oven from Dometic (Cerritos, California) have all been well received. Matthew Frey, marketing manager, attributes the success to consumers who increasingly expect versatility and convenience in their outdoor kitchens. “Being able to prep and cook right there in your outdoor space allows for more time with your guests,” he says. “Having the right complementary accessories to our gas grill makes this possible.”
Dometic family are those who display a complete array of grills and accessories. It’s important because consumers expect greater convenience and versatility from their outdoor kitchen, and Frey notes that “dealers who offer the best solutions will be most successful.”
Dometic Twin Eagles C Series 42
DOMETIC
“The new gas grills and our iconic Hybrid Fire Grill, as well as our Gaucho Grill, pizza ovens, and
“What makes Dometic Twin Eagles different is the people behind these products,” Frey adds. “Our founder, Dante Cantal, is an innovator in the field of gas engineering. His leadership and obsession with results guides our every action. Every product that we produce has a performance story at its center. We offer a wide range of accessories and complementary products that meet consumers’ needs and are heralded by designers and builders for their quality and aesthetics.”
Circle Reader Service No. 27
The Hybrid Fire Grill is still Kalamazoo’s best-selling product. As the heart of the outdoor kitchen, Faulk believes that consumers appreciate its versatility and performance, plus its ability to perform with whatever fuel combination meets the moment.
“We’ve also seen a trend over the past six months of consumers incorporating multiple grills into their outdoor kitchens,” Faulk says. “Our Gaucho Grill has grown in popularity, featured alongside the Hybrid Fire Grill in an increasing number of
The other trend at Kalamazoo is that consumers are increasingly taking advantage of the marine-grade selection. According to Faulk, every grill, pizza oven, cabinet, and refrigerator is available in 316L stainless steel and offers enhanced corrosion resistance for coastal residents that goes beyond the company’s 304 stainless steel offering. “It creates added peace of mind for consumers in their outdoor kitchen investment.”
“What sets our kitchens apart from the competition is that these items are modular, have adjustable glides for uneven surfaces, and can easily be assembled—so if the outdoor kitchen needs to be moved, it can,” Trinkley says. “One of our most unique predesigned islands is our Grill & Fire Table Island. We also offer 18-inch and 24-inch appliance opening panels that create an opening for an under counter appliance such as a refrigerator or ice maker.”
Hestan Commercial Corp. (Anaheim, California) recently launched the Campania Pizza Oven. It’s an item that Basil Larkin, senior vice president of sales, characterizes as a product that has gone from a “nice-to-have for the luxury part of the business” to a “must-have” for many outdoor kitchen enthusiasts.
cooktops all feature a new look and industry-leading safety features,” Faulk says. “Kalamazoo is the first manufacturer to incorporate safety valves in every one of our gas-fired outdoor cooking products sold in North America. This change is the result of more than four years of engineering and development to create safety valves with the upper-end BTU capacity.”
All kitchens are made of cast and extruded aluminum to withstand the outdoor elements. They have soft closing drawers and doors, stainless steel hardware, and removable drawers and shelving for easy cleaning. In addition to the 20 cabinet finishes, Trinkley notes that there are six scratch-resistant embellished finishes that can be used on the countertop so users can coordinate with Gensun outdoor furniture. All Gensun kitchen cabinets and countertops have a lifetime structural warranty.
28 PATIOANDHEARTHPRODUCTSREPORT.COM SPOTLIGHT
Hestan remains primarily a highend luxury line of outdoor kitchen components, and is “definitely hitting the highest demographic” on the market. “Household income for typical customers is probably 250K plus and they own a residence,” Larkin says. “They tend to be a family with children, and a high house value. We are ultra luxury. People ask, ‘What’s the best?’ and we are the answer. It goes with their Porsche, their Rolex watch, or their golf club membership.”
Just a notch below on the demographic ladder is the Aspire Grill by Hestan. It shaves about one third off the price. “We call that our affordable luxury or new luxury,” Larkin adds. “Most of the price points are about 30% less by product category. It’s not as vast of a line.”
HESTAN CORPORATIONCOMMERCIAL
GENSUN
TOP LEFT: Gensun Modanō 67” Mobile Grill Island, Dove cabinet with a Quarry Embellished countertop
kitchens. I think this speaks to the desire to pursue artisan cooking techniques and make the most of our time spent cooking at the grill.”
TOP RIGHT: Danver Urbane Collection, designed in collaboration with architect, designer, and creative director Daniel Germani
BOTTOM LEFT: Estate Gas Grill by American Made Grills with 24” Deluxe Outdoor Rated
BOTTOMRefrigeratorRIGHT:
Kalamazoo outdoor kitchens are thoughtfully designed to make entertaining at home more enjoyable.
“We’ve been shipping the Campania for the last three to four months,” Larkin says. “The appearance catches a lot of people’s eyes. We tried to keep the design inside the Hestan Class. Even though it’s a pizza oven and not a grill, you know it’s a Hestan. It’s got our Hestan vineyard logo that’s actually laser cut into the duct cover. Our marquis finish is usually on our control panels, and we use that same marquis finish. The duct cover, the control panel, and the frame of the unit can all be colored, which makes it really unique in the industry.”
Gensun (Rancho Cucamonga, California) recently introduced a 67-inch mobile island to its outdoor kitchen offerings. They are available in a traditional style (Paradise) or a more transitional style (Modanō). “They have heavy duty locking caster wheels and handles on either side for easy movement,” says Jill Trinkley, director of design and marketing. “We also expanded our Modanō-style cabinets to include the option of two differentsized drawers plus door cabinets.”
Gensun offers a variety of predesigned outdoor kitchen islands that include a cast aluminum countertop, or buyers can design their own kitchen by choosing from extensive offerings of modular cabinets and countertops.
Circle Reader Service No. 29
This Connecticut retailer goes beyond the hearth segment to meet the outdoor living needs of customers.
Since he previously worked as an operations manager in the hearth industry, opening a store was a good fit with Paul’s experience. “I was very familiar with day-to-day operations of what it took to run a business and do everything that needed to be accomplished in the hearth industry.”
TOP: From Left: Paul Dumaine, Tina, and Dylan Dumaine, Elisha Algiers, and Rob de Jesus.
BOTTOM: The showroom features approximately 30 fireplace displays.
BY KIMBERLY RODGERS PHOTOS BY BRENDA DE LOS SANTOS
30 PATIOANDHEARTHPRODUCTSREPORT.COM HEARTH RETAILER
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HEARTHS & MORE
In addition to their combined professional experience, the other critical elements of opening a successful retail
hen they opened Family Hearth and Patio (New London, Connecticut) in 2016, Paul and Tina Dumaine certainly chose the right name for their new business. After Tina retired from a career in banking, the couple wanted to create a business that would offer their kids, then still school-age, some future employment opportunities through high school and college. “We decided to start Family Hearth and Patio so we could be together as a family and provide an option for our kids if they decided they wanted to work with us,” Paul Dumaine says.
your home,” Dumaine says. He adds that the energy efficiency of today’s wood inserts and stoves also make these products an economical alternative for heating. “Many of these units can run up to 14 to 18 hours on a single load of wood and heat an entire room.” In addition to creating a feeling of ambiance and coziness, many consumers appreciate having a backup cooking and heat source offered by wood.
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BOTTOM LEFT AND RIGHT: While sales of gas units remain strong, stoves and inserts using wood and pellet are growing substantially.
In addition, the store also represents a number of other top hearth brands. Among all its manufacturers, gas and wood inserts are the two most popular products the store sells. Gas units remain strong due to the ease of operation and remote-control activation. However, Dumaine notes, sales of hearth products using wood are growing substantially due to the high increase in gas prices caused by a range of domestic and global factors.
“Wood is still the least expensive way to heat
The business also does a tremendous amount of hearth remodels, including refacing existing units, adding stonework, and redesign. All hearth products are installed by the store’s employees, who are factory-trained technicians.
TOP: Since it opened in 2016, Family Hearth & Patio has been very welcomed by the community.
The store offers a wide array of products for inside and outside the home, from fireplaces, inserts, and stoves to outdoor furniture, fire tables, grills, outdoor kitchen equipment, woodfired ovens, and deck/patio design and installation. Since the store opened, Dumaine says they have continued growing and expanding to meet demand. “We have been very welcomed by the community. So far so good.”
In fact, he adds, wood sales have not slowed down the entire year. Usually by June and July, the store has almost zero sales per week in wood and pellet. However, this year, as cost of oil and gas has gone up, so has demand for products using an alternative fuel source.
Family Hearth and Patio’s 6,000-square-foot showroom features approximately 30 fireplace displays. A Key Dealer for Regency Fireplace Products, the store sells an unprecedented number of products
from the high-quality manufacturer. “Our decision to become a Regency Key Dealer was based on Regency’s reputation, brand recognition, quality, and vendor support.”
store came together very well for the couple, including the location, timing, and a southern Connecticut region ready for a high-end specialty hearth and patio store. “We are bringing products and a service to a community that people could actually use and benefit from to help make their homes and lives more comfortable.”
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When the business opened six years ago, Family Hearth and Patio was primarily known as a hearth store with its largest percentage of sales in the segment. However, Dumaine says, over the past few years, the retailer’s other segments have grown substantially. “Our categories are starting to balance out as the outdoor living aspect of our business is growing at a very strong rate.” He adds, “More people are finding out we offer all these other services like deck and patio design, and building.”
As the company builds more decks and patios, customers need product to furnish these spaces, and sales of outdoor patio furniture have also increased. The company represents Wildridge, which produces a variety of furniture made from poly lumber.
Dumaine notes that he and Tina look forward to the challenge and enjoy being put in a situation where they can complete a project that a customer thought (or was told) could not be done. “We always strive to come out on top and make things happen. It’s what we like to do.”
Circle Reader Service No. 32 HEARTH RETAILER
From initial design concept to build and install, Family Hearth and Patio is a one-stop shop to create an outdoor living area for its customers. All work is performed in-house, including installing hardscape products such as various pavers. “We will sit down with our clients and figure out what their needs are and come up with a game plan. We do whatever the application calls for.”
For every job it undertakes, whether for a remodeled fireplace or a brand-new outdoor living space, Family Hearth and Patio’s goal is to provide quality and convenience to its customers. Giving individualized attention is also very important. “These are personal items people are buying for their home,” Dumaine says. “One size truly does not fit all, and there are different applications for each situation. Each customer has their own set of requirements for their homes.”
petition in the high-end specialty hearth and patio market in the region. This still holds still true today, Dumaine says. “It takes a special type of skill and mindset to work with customers and keep them satisfied, especially when it comes to designing and building elements for the home.”
Since Family Hearth and Patio was already firmly established doing outside construction work, business remained brisk during closures and lockdowns brought on by the pandemic. Building decks and patios allowed employees to keep working and avoid close contact with clients in an indoor setting. “People stayed at home because they really could not take a vacation and instead spent their money creating spaces for their family and friends to get together and enjoy.”
OUTDOOR SEGMENT
Family Hearth and Patio also lets its customers know the store is a family business and the Dumaines’ children are either currently employed or have previously worked at the store in a full- or part-time capacity, he notes. “They have all helped when needed.”
Family Hearth and Patio, which has about 15 employees, serves customers in a 50-mile radius from its New London location. When the Dumaines started their business in 2016, there was not a lot of com-
The store’s outdoor category is growing at a strong rate.
Circle Reader Service No. 33
Ruff says that, without question, it’s currently all about pellet grills, plus kamados have developed an almost “cult-like” following.
“When you love what you’re doing, it’s not work,” Ruff says. “For us, barbecue is all about family, friends, and healthy eating.”
OUTDOOR GRILLING
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GRILLING TRENDS
control your grill’s temperature and your meat’s temperature with your cell phone from anywhere in the world. The new pellet grills are computers with a pellet grill hooked to them.”
Stephen
From Ruff’s experience, Weber, Traeger, and Pit Boss dominate the national chains. “Since Weber and Traeger have gone public, their corporate focus has switched from serving their customers to serving their stockholders,” Ruff says. “Time will tell what this shift of focus does to their quality and service.”
“The independent specialty dealer segment is seeing growth in family-
The team at Ruff’s Barbeque Shoppe is also seeing increases in online sales from manufacturers like Camp Chef and Recteq, which sell directly to the consumer. Unfortunately, as a consumer, Ruffati says this leaves them “high and dry” regarding accessories and service.
“Every time I picked up pellets, I would tell my wife, ‘I’d rather be doing what they’re doing than what we’re doing.’” The Ruffatis’ vision of entering the barbecue retail environment came to fruition 16 years ago when they started Ruff’s Barbeque Shoppe.
A Colorado barbecue aficionado relishes his second career as an admired grill retailer.
“And then there’s technology. Today, you can use your cell phone to operate your pellet grill and kamado from anywhere in the world,” Ruff says. “The controller on our first pellet grill could be set to Smoke, Medium and High—all timed settings. The weather would play havoc on the grill’s temperature. Now, you can
Starting a new business certainly comes with its fair share of challenges, and the Ruffatis’ experience was no different. “In the beginning, it was rough. First, there was the recession, then Traeger started discounting heavily in Costco and on the internet,” Ruff says. “We didn’t just survive, we thrived. How? Customer service.”
Ruff recognized that providing exemplary customer service, something the big box stores simply can’t offer, is a game changer within the specialty grill market. Also, understanding the industry innovations, trends, and what consumers are most interested in can also provide a distinct advantage in the industry.
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ometimes the best ideas emerge from experiences and situations that need to be improved upon. That’s exactly what happened to Stephen “Ruff” Ruffati, owner of Ruff’s Barbeque Shoppe in Golden, Colorado. Twenty-six years ago, after years of frustration dealing with gas grills purchased from national chains, Ruffati and his wife, Chely, bought their first pellet grill.
ABOVE: “Ruff” Ruffati LOVE That BBQ
BY MAURA KELLER PHOTOS BY KHAYMAN LOPEZ
owned brands like Green Mountain, Louisiana, and Smoking Brothers,” Ruff says. “High-quality kamados like Big Green Egg and Primo are also building their brands through independent dealers.”
Ruff’s Barbeque Shoppe carries the biggest selection of pellet grills, Big Green Eggs, sauces, spices, pellets, charcoal, and wood in Colorado. This has enabled the company to become Colorado’s top dealer of Green Mountain, Louisiana, Smoking Brothers and Horizon grills, as well as the top Big Green Egg dealer in four Ruff’sstates.also has become the “go to” retailer where consumers bring grills that need to be repaired. Up until the pandemic, the company offered athome service. “Taking your grill back to the big box store for a full refund is not good service. You did not buy that grill to take it back. You bought it to use it,” Ruff says. “With our 24-hour service line, we make sure our customers keep cooking—day, night, holidays, and weekends, it doesn’t matter.”
Top: A vast assortment of spices and rubs, grills, and accessories attract backyard chefs from all over
Bottom:Colorado.TheBig Green Egg product line continues to be popular with shoppers.
For many years, up until the pandemic, Ruff’s also offered “The Basics of Backyard Barbecue” classes. In doing so, the company’s philosophy focuses on the “KISS” principle—namely, “Keep It Simple Smoking.”
That’s why Ruff’s Barbeque Shoppe’s basic philosophy centers around treating their customers the way they would want to be treated. It’s this philosophy that has resulted in a successful 16-year company history. “Over the years, we have focused on viewing our customers as people and not numbers,” Ruff says.
The evolving consumer trends within the grilling segment of the industry are focused on flavor and convenience. This means a strong emphasis is on pellet grills, which offer both attributes that consumers are looking for. On a smaller scale, Ruff is seeing a lot of interest in
“We cover the basics—pulled pork, brisket, ribs, and chicken. We also touch
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tomer walks in the door, they appreciate working with someone who knows the product and how to use it.”
“We are here for them.”
local Colorado-based sauces and spices.
FOCUSING ON CUSTOMERS
“There is also an interest in American-made grills like Primo, Smoking Brothers, and Yoder,” Ruff says. “The national chains will continue to pump out mass produced products with questionable quality in large quantities. However, as people become more familiar with good barbecue, they will seek out independent dealers for their customer service and the quality of their products. Sure, we are all in it to turn a profit. However, when a cus-
“Gas and charcoal will still have their place, but pellets will become dominant. The only thing that can hold the pellet segment back is if the fuel becomes scarce,” he says. “However, wood is a renewable resource. Also, as the Chinese middle class grows, their cost of labor could rise to the point it becomes cost effective for grill companies to bring their manufacturing back to the U.S. Overall, barbecue has a bright future. As more and more people recognize the value it brings to family, friends and a healthy lifestyle, the industry will continue to flourish.”
The owner’s basic philosophy centers around treating customers the way they would want to be treated.
Circle Reader Service No. 36
“Just keeping track of backorders was a daunting task. We experienced an incredible number of out-ofstocks. We started doubling and tripling our orders because we did not know when we would receive the products and when they would be available again,” Ruff says. “This caused an anomaly. With all of those out-of-stocks, our inventory doubled. Today, most of my suppliers’ lead times have stabilized and shortened considerably. Now the problem for some of my suppliers is that demand has grown so rapidly they can’t keep Growingup.”avery successful barbecue retail business over 16 years has taught Ruff many things. One key lesson is that barbecue, especially cooking with wood, is not a fad. As such, Ruff predicts it will continue to get more convenient and people will discover the fantastic flavor cooking with wood imparts.
Like most retailers in various industries, the pandemic brought about a significant number of challenges with supply chain, employment, and customer interaction opportunities. In 2021, lead times for Ruff’s and others in the industry went from seven days to two or three months, if you could get the product at all.
on vegetables, fish, and pizza. The key is to keep it simple,” Ruff says. “Everyone who bought a grill received a coupon good for two to our class. However, with the government shutdown of group events, we had to stop. Now, we are initiating a YouTube channel. This will allow us to put up each segment of the class independently along with many other food videos people have been asking for. We will also be putting up ‘how to’ videos on cookers and accessories.”Ruffatialso recognizes the vital role social media plays within the industry. As such, Ruff’s has an email list of over 1,000 people and 2,000 followers on “AddingFacebook.a YouTube channel has the potential to be a game changer, and if we can find the right ‘influencers,’ that could be a great benefit, too,” Ruff says. “Whether it’s food or accessories, ‘how to’ seems to be the biggie. Along with this, we have our annual Spring Fest and Fall Fest where our customers meet our suppliers and taste their products. We also have grill representatives on-site to teach people about their grills. People love personal interaction.”
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OUTDOOR GRILLING
VANCOUVER • ATLANTA • DALLAS residential | contract | hospitality ratana.com1 866 919 1881 Circle Reader Service No. 37
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BOTTOM: Rick Concordia
PERFECT PATIOS
SHOWROOM SHOWCASE
oday’s representfurnitureoutdoordesignsacurious amalgam of styles. From contemporary to classic, from highend statement makers to more casual designs for everyday use, today’s outdoor furniture designs offer something for everyone. As a result of the increased interest in establishing outdoor living spaces, people rely on experts to draw out a style that reflects what they’re about and makes perfect design sense, both visually and functionally.
T
BY MAURA KELLER PHOTOS BY LYDIA LECLAIR PHOTOGRAPHY
TOP: Casual Designs of Cape Cod carries a wide range of furniture that blurs the line between indoors and outdoors.
A Cape Cod retailer relishes that luxury outdoor furnishings and décor are no longer afterthoughts for homeowners.
So, what is Concordia seeing in terms of the types of materials today’s consumers are most interested in? “Our best-selling products are teak, out-
“The casual furniture industry also is trending toward a modern style,” Concordia says. “This includes clean lines, and large seating sets with comfortable, durable cushion fabrics. The less maintenance, the better seems to be another trend.”
Rick Concordia, owner of Casual Designs of Cape Cod, along with his team, work with their discerning clientele to select outdoor furnishings from a myriad of manufacturers. Founded in 1983, Casual Designs of Cape Cod (Harwich Port, Massachusetts) provides the highest quality outdoor and casual furniture from the leading manufacturers in the industry, including Brown Jordan, Coastline, Jensen Leisure, Sister Bay, and Three Birds Casual.
Being located in Cape Cod, Concordia and his staff are considered experts in the field of seaside casual furniture and the outdoor casual living space. As such, one of the biggest trends Concordia is seeing is that outdoor casual furniture has been growing in popularity and is evolving from being an “afterthought” into a major consideration for those furnishing their homes. Quite simply, people are turning their attention to investing in their outdoor living areas by incorporating beautiful furnishings as an extension of their home’s environs.
Indeed, consumers are gravitating toward fast-drying comfortable cushions that offer high tensile and shear strength that is suitable for heavy usage. Also, large, commercial-grade cantilever umbrellas have been a big seller for Casual Designs of Cape Cod. “People seem to want to make their outdoor space as much like a vacation resort as possible,” Concordia says. “Gas fire pits have also been very hot for the last five years or so.”
TOP: Dining sets are popular sellers since alfresco entertaining is a must for Cape Cod homeowners.
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While Casual Designs of Cape Cod sells a tremendous number of synthetic wicker and teak sectionals, they are seeing a drop-off in the oldstyle, ornate wrought iron, and cast aluminum categories.
In addition to offering collections that include everything from traditional teak outdoor occasional seating furniture to more contemporary dining sets, the company prides itself on offering excep-
And they’ve succeeded. Concordia understands the industry and works diligently to provide his customers with a wealth of products from which to choose. Concordia also prides himself on offering a relaxed, unique shopping experience at his store, which is ideally located inside of a 19th-century captain’s home, as well as online.
door, synthetic wicker, and poly-resin Concordiafurniture,”says.“Large dining sets, including extension tables, in these materials are popular. Also, seating collections, especially sectionals, are something today’s homeowners are seeking.”
BOTTOM: Patio heaters sell quickly due to cool weather conditions in the region.
And as far as color trends, Concordia points out that gray tones have been strong for frame colors and fabrics for the past five years or so, but recently wood tones for frame colors have been extremely popular. “Poly-resin manufacturers have been offering different wood-grained finishes on the furniture. We have had
tionally designed and manufactured accent tables, umbrellas, fire pits, and fire tables to make customers’ outdoor spaces fully functional.
“The company was founded in 1983, but my wife and I bought the business in 1999,” Concordia says. “Our vision was to update and expand the inventory as well as the whole operation in order to keep up with the growing trends in the casual furniture industry.”
great success with a driftwood color that mimics weathered teak,” he says.
As far as fabric colors, the trend seems to be neutral colors for cushions on deep seating accented with bold, colorful throw pillows to add interest and life to the setting. Again, eco-friendly materials such as poly resin, made partially from recycled material, plantation grown teak, and Ipe (following government-controlled harvesting laws), and synthetic wicker have been trending upward with consumers.
Furniture is displayed using inspiring accessories and colors.
Circle Reader Service No. 40 SHOWROOM SHOWCASE
“We have a social media firm that takes care of all of our postings, including pictures and videos of our beautiful showroom displays,” Concordia says. “Social media, television, and radio make up our advertising campaign. I believe that it is important to only carry inventory from the top manufacturers that will support us, the Whiledealers.”consumers are turning their attention back to traveling in this post-pandemic world, the transition is a
“The supply chain has created urgency in ordering in advance. This is true for the retailer as well as the consumer,” Concordia says. “The future of our industry is bright since the supply chain issues will subside and only the best manufacturers will survive and focus on what the consumer really wants.”
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As the outdoor living category continues to grow, specialty retailers need to set themselves apart from others in the industry, including big-box retailers that are also recognizing the potential of this growing retail category. So how does Casual Designs of Cape Cod do this? “We concentrate on providing attentive customer service and a relaxed shopping experience to help us stand out,” Concordia says. “We only order from the top manufacturers in the industry and are conscious in ordering our inventory.”
position Casual Designs of Cape Cod to meet the demand in 2022 and“Webeyond.work to have the most current trends in furniture and accessories on our floor,” Concordia says. “We take pride in setting our showroom up, including our outside displays, as it would be in the typical space at a customer’sHavinghome.”ashowroom floor that truly “wows” and helps customers experience the furniture selection, while envisioning these same furniture pieces in their outdoor space at home, is a huge component of the company’s marketing prowess. In addition, Concordia recognizes the vital role social media plays in connecting with potential customers and helping them become familiar with the company and its product selection.
slow one. This means that consumers are continuing to embrace their home’s outdoor space in new and expandedBecauseways.ofthis, Concordia predicts that outdoor living will be a focus of consumers for years to come, especially since most of the new home construction today is putting a great deal of focus on large decks and patio spaces.
In fact, the company clearly communicates that they have a proverbial pulse on the industry, recognizing that outdoor living is a high-demand category as consumers now recognize the importance of having a usable and comfortable outdoor space. As such, Concordia has been on top of the impact the pandemic has had on the industry in terms of business closures and supply chain interruptions. To offset these challenges, Concordia worked to strategically
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Why do you think Urbana has been so well received in the specialty hearth Yousief:space?
BY SHARON SANDERS
Our philosophy at Sherwood Industries has always been value generation for the customer, which means creating long-lasting, well-built products that look and function beautifully. That is exactly why Urbana is built on the idea of
Why is design so important to the Yousief:brand?
SHERWOOD INDUSTRIES LTD. (VICTORIA, BRITISH COLUMBIA) has proudly produced Urbana Luxury Fireplaces since 2019. With an ever-growing lineup of high-end gas fireplaces, the company offers a wide variety of products. From its family of bay fireplaces to clean face traditional units, Urbana’s range of styles covers anyone looking for a luxury fireplace. Additionally, Urbana’s lineup perfectly complements the products sold under the popular Enviro brand, allowing Sherwood to provide the best of the best no matter what is required.
affordable luxury. Its success can be attributed to a multitude of factors, the biggest of which is construction and quality design. Just like Sherwood Industries’ Enviro brand, Urbana products are handmade in Canada with only the highest quality components. Through our years of experience, we are able to create fireplaces that fit the bill when it comes to luxury
Innovation and design are two main drivers. We are always looking to build new, innovative products to meet the needs of the marketplace. Our design team places equal importance on every component of every fireplace. This
Fire With FLAIR
and customer affordability.
Patio & Hearth Products Report met with Jaime Yousief, marketing director, to find out why customers are so enamored by this emerging brand that’s winning over consumers one fireplace at a time.
TOP: MIDDLE:C60Jamie Yousief BOTTOM: U44
The Urbana lineup of fireplaces adds panache and warmth to any room.
42 PATIOANDHEARTHPRODUCTSREPORT.COM AS I SEE IT URBANA LUXURY FIREPLACES
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What’s next for Urbana?
Urbana designers consider every angle and dimension to ensure our logs will look realistic and burn even better. Flame, color, burner placement, media distribution, and so much more are all front of mind. This meticulous philosophy is applied to every detail of our Urbana stoves as well, contributing to the major success of the company.
Having input from professionals means being able to produce units that meet the needs of the marketplace in terms of design and technology. With the feedback we gathered, we were able to extend our lineup to include the new U37 and U44 traditional-style fireplaces. These two units extend our offerings from not only the 3-sided Bay series, but now makes a stunning clean finish available in a more traditional look. We have no plans to stop there, as we have more product concepts in the works.
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for those who prefer a screen versus a double glass. The units will also have no fans. By eliminating fans, the screened units can be operated without electricity, which means that in the event of a power outage, they will continue to operate normally.
How had the company been handling supply issues?Yousief:
With a firm belief that getting components would only get harder, we doubled down and invested our time into placing multiple orders with multiple vendors, forecasting, and planning to ensure we had the materials to supply the high demand for Urbana product. The expertise and support of the Sherwood team along with our proactive actions have helped us successfully navigate the difficult market conditions.
Urbana is a proud supporter of the Hearth, Patio & Barbecue Association (HPBA) and has been happy to see the growth of the organization this year. We are looking forward to supporting and being a contributor to the success of the specialty hearth industry for years to come.
AS I SEE IT URBANA LUXURYCircleFIREPLACESReaderService No. 44
This means the already popular U30, U50, and U70 will be available with an outer screen and inner glass instead of double glass. This change is aesthetic
How is Urbana approaching the marketplace going Yousief:forward?
Yousief: We are very excited to start engaging more and more in hearth show events. Keep your eyes open for our booth at the Interior Design Show (IDS) this year, the International Builders Show (IDS) next year, and many more moving forward. Urbana has also committed to giving users a better understanding of its products. One way we have done this is through animated videos on our website. The videos break down the units and their design features, allowing for easy visual learning. We have recently added a section that allows anyone to access the animations.
The brand is growing and evolving in many ways. One of the positives that has emerged over the past few years is that we’ve had the opportunity to meet with a number of designers, architects, and builders who are interested in the Urbana brand for their clients—which is a whole new market for us. It has helped us learn and grow with a segment that previously was small for us and is now a major part of our business.
favorite looking side of the fireplace or enjoy both views of the log set with a double-sided install. Coming in at a shallower depth than most fireplaces in this genre, this clean face unit is perfect for new construction and renovations.
What are you most excited about for next season?Yousief: Just like the screened bay units, we have many products ready to be released. One much-anticipated product is the U33. The model’s clean, contemporary appearance is enhanced by its flexibility—it can be installed in either a single-sided or see-through format. It will also be available in a tall version boasting an impressive 60” tall glass enclosure.
What products are getting the most buzz? Yousief: There are currently lots of new ideas brewing. One of them is our Urbana Screened, which has received an amazing response from everyone who has had the opportunity to preview it. Urbana Screened increases the versatility of our bay unit lineup by adding a screened option for all the existing Urbana units.
means designing something as simple as a log set is analyzed to ensure each detail is taken into account.
It’s no secret that the state of the worldwide supply chain has been arguably one of the worst the world has seen. Our company and the industry as a whole has had to adapt to overcome many hurdles. We’ve invested our efforts and money in many ways. Initially, as supply started to tighten, we started looking at multiple avenues to procure components.
The innovative log set has garnered an incredible amount of attention. It features an all-new burner and log set design that creates a stunning viewing experience from both the front and back sides of the fireplace. Users can choose to install the unit facing their
INDOOR STYLE WITH OUTDOOR DURABILITY AMALFI COLLECTION CORONADO COLLECTION DELANO COLLECTION VIEQUES COLLECTION EXTRAORDINARY DESIGNS LARGE ASSORTMENT OF SEATING AND DINING VALUE-DRIVEN IMPORT/WAREHOUSE PROGRAMS 9118 7 TH S TREET , R ANCHO C UCAMONGA , CA 91730 1-909-980-6698 • WWW.PATIORENAISSANCE.COM Circle Reader Service No. 45
Outdoor Inspired
The EverTeak line, coupled with another new line that combines teak, aluminum, and woven features, has helped drive the company’s pandemic-era business to new heights, and Cilio doesn’t see a significant slowdown anytime soon. “We see the demand for our products stronger than ever,” he says. “I would say the
Alfresco Home brings the comforts of the indoors outside with one-of-a-kind furniture and décor.
Those were some rough times, to be sure, but the founder and president of Alfresco Home says he is constantly impressed by the industry’s resilience—a trait that has kept his company’s prospects bright through all the turmoil. “The outdoor living business is a wonderful space to be in,” he says. “It has never let me down.”
Although the company was originally known for its cast and extruded aluminum products, he notes that one of the strongest pandemic-era introductions has been an outdoor furniture lineup made of EverTeak, a polymer that delivers the beauty of teak without the maintenance.
JOSEPH CILIO HAS BEEN INVOLVED with what he calls the “outdoor living” business for all of his adult life, which means he has survived a couple of recessions, at least one housing crisis, and a pandemic, among other things.
“It has great design, generous size, and is a top-quality material that looks like a teak product but has no maintenance with it,” he says. “We worked with our designers to develop a great product line.”
The pandemic, and the resulting surge in demand, was arguably the most challenging of those times, but he says the company never wavered from its commitment to high quality and great design—decisions that kept his base of retail customers and vendors largely intact.
And unlike many outdoor and indoor furniture companies, Alfresco Home refused to scale back new product development, despite the supply chain challenges inflicted by the pandemic. “In some respects, we increased our product development efforts, and that’s why I think our demand is very strong today,” Cilio says. “We’ve done a lot of work in evolv-
ing our line and developing new products over the last three years. We never slowed down.”
BY LARRY THOMAS
TOP:
46 PATIOANDHEARTHPRODUCTSREPORT.COM MY TURN ALFRESCO HOME
San Simeon Deep Seating MIDDLE: Cocoon Daybed BOTTOM: San Simeon Sling Dining
Circle Reader Service No. 47
products. However, he says customers have not been canceling orders, but are instead shifting them to delivery times later in the selling season in hopes of smoothing out the flow of goods. “There is still very strong demand for outdoor living,” Cilio says. “It’s not going back to 2019 levels … and I think the industry is positioned to have great success over the next couple of years.”
Although2019.”the company now gets product from 42 factories in 14 countries and operates an 80,000square-foot office and warehouse just outside Philadelphia, it had much more humble beginnings as a supplier of garden accessories such as plant stands and tabletop fountains.
All casual furniture exhibitors will be on floors two through five of AmericasMart Building 1, and Cilio predicts that most of the other exhibitors will also have their showrooms ready for next January’s Atlanta market, which will take place Jan. 10-16.
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near hysteria (of 2021) has calmed down, but retailers still need product to sell, and we’re still looking at a significant lift above pre-pandemic levels.”
The inaugural Casual Market Atlanta is scheduled for July 10-13, 2023, which overlaps the July Gift and Home Market. “I’m sure all the new showrooms will be putting their best foot forward,” Cilio says. “I expect this will be very good for the industry.”
Cilio believes the company will have a chance to further diversify its customer base once the Casual Furniture Market shifts to AmericasMart in Atlanta next year. That’s because most casual furniture exhibitors plan to open their showrooms in January and July during Atlanta’s twice-yearly Gift and Home markets.
“It will present another opportunity for retailers in other product sectors to visit and explore the casual industry,” he says. “I think we’ll see a whole lot of new business opportunities as long as we are able to drive traffic to our floors.”
are no longer homebound because of the pandemic, economic factors such as high gasoline prices and soaring airfares, as well as travel headaches stemming from canceled and delayed flights, will continue to hold down travel and keep consumers focused on their homes. “Demand may be a bit tamer than it was last year, but it’s still way more than it was in
Alfresco Home is focused on the specialty-store market, and Cilio acknowledges that some retail customers have bloated inventories of certain types of outdoor living
The chair was designed by Sako, who also designed the company’s 2021 award winner, the Jasper GRC lightweight concrete dining table. That table, which features an aluminum frame and a lightweight (lighter weight glass reinforced composite) concrete top, was tops in the dining bar table category.
He acknowledges the new setting “will take a little getting used to,” especially for casual furniture buyers accustomed to shopping at Chicago’s Merchandise Mart for more than three decades, but he’s convinced the move is best for the industry in the long term.
In addition to casual furniture specialty stores and independent furniture stores, customers include hearth and home retailers, home and garden centers, and interior and landscape designers.
“Our space in Atlanta is double the size we had in Chicago,” he says. “We look forward to sharing a larger assortment of Alfresco Home product with retailers in Atlanta while taking advantage of other markets offered by world-class AmericasMart.”
MY TURN ALFRESCO HOME Circle Reader Service No. 48
Brighton Dining
The continuing focus on design certainly has played a role, as well. The most recent Casual Furniture Market saw the company win its second-straight Design Excellence Award from the International Casual Furnishings Association. The winning piece, the LUC lounge chair, topped the lounge seating without cushion category.
Cilio notes that those products are still an important segment of the business, but the company’s move into casual furniture and later, into patio accents that encompass everything from fire pits to bird baths, enabled it to achieve the diverse customer base it maintains today. A few retail customers buy products across all three business segments, but most focus on one or two. That gives Alfresco Home plenty of opportunities to diversify its customer base, he explains.
He adds that, while the vast majority of Americans
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Ortal has also introduced several new products to its line of free-standing natural gas fireplaces, namely the Island 70 as well as several new threesided free-standing units. As freestanding units become more popular thanks to minimal construction disruption, the company has introduced a new elegant design with the Island
“The Wilderness Collection features the industry’s first ultra-realistic gas fireplace flames made possible with patent-pending (U.S. patent number 62/797.279) Firelog Tech nology, which creates flames closely resembling the traditional look and feel of campfire flames,” Almaguer says.
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the Wilderness line is rapidly expanding and is available in a wide variety of styles and sizes.
70 while using advanced safety technology that is unique to Ortal. The three-sided stand-alone units also harness the power of a heat-producing flame while staying cool to the touch.
AN EVOLUTION OF SORTS
Wilderness Front Facing Fireplace 31” BOTTOM: Wilderness Traditional 36”
THE HEARTH INDUSTRY HAS EXPLODED in the last couple of years, thanks in part to the need for homeowners to spend more and more time in their homes as a result of the global pandemic. Because of this, consumers are becoming savvy when it comes to understanding that quality craftsmanship goes a long way in hearth design and utilization.
As Almaguer explains, the company’s Wilderness Collection is a favorite among architects and interior designers. Unique in its ultra-realistic gas flames,
With its proven technology and superior customer service, Ortal is a powerful player in the hearth industry.
BY MAURA KELLER
PRODUCT INNOVATION ORTAL
LEADERS IN LUXURY
Ortal has been redesigning luxury, high-performance gas fireplaces for more than 30 years. Leading the industry with premium aesthetics and exclusive fire technologies means that Ortal has earned a reputation for uncompromising quality of materials, finishes, safety standards, ease of installation, selection, and end-to-end service. Ortal fireplaces meet the most stringent requirements of architects, designers, builders, and residential and commercial customers.
TOP:
Enter Ortal—a leading luxury gas fireplace brand that has made a name for itself in the industry for more than three decades.
Having more than 30 years of experience means that Ortal understands market demands and pays close attention to consumer trends in the hearth industry. They focus on what consumers are looking for in their hearth products and, as such, have introduced several new lines recently, dramatically increasing its product offering. These new styles also feature larger sizes of existing models and many new additions to the company’s Wilderness collection.
“Our specialty and our unique focus are the luxury gas fireplaces, and the technologies that make our fireplaces more usable, more enjoyable, and easier to install,” says Gina Almaguer, director of A&D and marketing at Ortal.
After three decades of meeting the needs of consumers, Ortal’s products have evolved and continue to boast the most recent state-of-the-art technology that further enhances the company’s brand in the minds of consumers. While the Ortal team strives to create hearth products that exceed their clients’ expectations in technology, they also utilize time-honored methods of design and construction. The company’s architectural prowess, attention to detail, and the use of the finest materials have earned Ortal
The BERKELEY COLLECTION Artfully blending relaxed comfort with luxury design, Berkeley Sling features a carved wood-look frame finished with artisan applied antiquing. CASTELLEFURNITURE.COM Circle Reader Service No. 51
PRODUCT INNOVATION ORTAL KEEPING YOU SAFE AND WARM www.duraventgroup.com Circle Reader Service No. 52
luxury and performance Ortal delivers in each and every fireplace they sell.
accolades aplenty and numerous industry awards over the last three decades.
“Styles continue to vary immensely based on geographic region, whether the location is a primary residence or a second home, and, of course, individual taste,” Almaguer says. “Of the extensive line of luxury fireplaces we offer, the traditional models continue to be extremely popular because they’re classics, with a timeliness look that people want to see and enjoy in their homes forIt’sdecades.”important to note that everything Ortal does is focused on the luxury market. From the precision engineering of the company’s products, the exceptional quality, the extraordinary design options, the service they offer, and every piece of the company’s branding, communicates the high-end
“We also have several brand-new fireplace styles in development that are much different than what Ortal has offered before,” Almaguer says.
ed to delight and inspire while also offering design trends and tips to make the most of their hearth experience.
The 31H also offers Ortal’s Firelog Technology that enhances the experience of a wood-burning fire thanks to its taller, more realistic flame. In addition, the 31H boasts innovations including the Passive Cool Wall Technology, which allows homeowners to hang artwork or a flat panel television directly above the fireplace. The 31H’s unique burner design also allows clean usage of gas, and the heat control system means that the user can transfer the heat to another room or even outdoors.
In terms of style, Ortal has added contemporary designs to keep pace with modern tastes. Many of the most critical developments the company has introduced are unique technologies you don’t see, including cool wall technology, heat control system, and power vent system— which make Ortal’s luxury fireplaces more usable and more comfortable.
Because of the overwhelming interest on the part of consumers to its Wild erness collection, Ortal plans on launching even more Wilderness products in different sizes, styles, and new log sets.
Since the pandemic, the Ortal team has found that homeowners are now seeing their homes differently. For many, it is not just a place to sleep and eat, but now their office, their gym, etc. And while the world has reopened, many have found more value in their space than ever “Becausebefore.ofthis, having a fireplace be the centerpiece in a living space has allowed families to come together, provide comfort and be an escape from the day to day,” Almaguer says. “Today’s homeowners, and the architects and
To further capture the attention of consumers, Ortal makes a concerted effort to connect to their audience through periodic blogs that are intend-
ON THE HORIZON
Most of Ortal’s dealers have also embraced the same excitement the company and its market shares around the Wilderness collection. “The hearth industry has been needing new and innovative technology for a long time, and we’ve gotten an overwhelming positive response from all of our dealers,” Almaguer says. “Having a Wilderness fireplace on display in their showrooms has added a level of luxury to their retail stores, allowing them to make an even bigger impact on their local market.”
designers they use, are often looking for signatureOrtal’sstyles.”latestinnovation is the Wilderness Front Facing 31H. Its towering 65-inch-tall viewing space, realfire appearance, and natural-looking log media make it a grand, visual statement for luxury homes and high-end hospitality environments. “We expect many customers to continue looking for luxury statement pieces like the 31H,” Almaguer says.
As Almaguer explains, Ortal has amazing relationships with their vendors and has been able to leverage this to ensure minimal impact to their customers. “As the circumstances continue to improve, we are confident in our ability to continue operating as normal.”
“We believe expanding our product catalog in new and different ways gives our trusted dealer partners even more opportunities to expand their business.”
Of course, as is the case with all manufacturers, the pandemic has caused production delays and impacted logistics.
Ortal has been fortunate enough to have very minimal delays.
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Circle Reader Service No. 53
BOTTOM: Twitchell develops and manufactures all of its yarns and fabrics in the U.S.
THE YEAR WAS 1922: BABE RUTH WAS hitting it out of the park, Mary Pickford was gracing the silent screen, and King Tut’s treasures saw the long-awaited light of day. In Unionville, Connecticut, Earl Wagner Twitchell founded Twitchell Technical Products, thus beginning a legacy of textile innovation and design that endures to this day.
Egge is a part of the Twitchell design team that is responsible for the 360-plus stocked fabrics available ondemand from the Alabama facility. To accomplish this ongoing level of creative flow, Egge notes that inspiration is the result of collaboration and input from many sources.
ucts, and safety fabrics.” All are in keeping with its commitment to the environment and sustainability. In 2006, Twitchell launched its first 100% recyclable PVCfree commercial product line, Earthtex. Developed for specific applications, Earthtex was a hit with designers and architects who in increasing numbers began sourcing sustainable products.
BY LAURIE RUDD
While Twitchell’s innovation and environmental focus have contributed to its longevity, equally important has been its emphasis on the visual appeal of its fabric. “Today, there are many ever-changing trends and styles.
Since the 1950s, Twitchell has found a home and established a headquarters in Dothan, Alabama. As the company grew to its current 250 employees and evolved across the decades, it has created better performance elements while also being recognized for environmental responsibility.
DESIGN COUNTS
TOP: Creative Animal Inspired
LIVING LEGACY
“The design world community is an excellent resource for tips, tricks, colors, and trends,” Egge says. “You never know where another artist’s creation can take you. There are plenty of moving parts involved in producing a new fabric collection. Design is only the beginning.”
As company literature states: “Twitchell Technical Products is committed to Cradle to Cradle design and has incorporated Cradle to Cradle thinking into its manufacturing process. Twitchell innovation has been addressing specialty markets with products including superstrength hurricane screens, erosion-control prod-
BEYOND TEXTILENE
“In the history of outdoor living, Twitchell is known for many firsts in the development of performance textiles as well as other woven specialty fabrics and coated products,” says Robert Appling, marketing manager. “We’ve maintained our legacy of success and our position as textile innovators by developing greater performance and design style while consistently expanding into new markets.”
One unexpected but valuable
Over the past century, there have been many design firsts for which Twitchell has made its mark on the outdoor textile industry. None are more noteworthy than the 1968 development of PVC-coated polyester. Branded Textilene, this groundbreaking, American-made textile became an enduring success for Twitchell and an example of how it put the “performance” into performance fabrics. Also, Textilene’s growing durability has resulted in an expanded warranty that now covers 15 years.
Twitchell celebrates a century of textile trailblazing through innovation and design.
Consumers seem to be looking for more depth and texture in fabric and patterns,” says Nancy Egge, designer. “Fabric can be one of the most impactful and versatile design elements.”
54 PATIOANDHEARTHPRODUCTSREPORT.COM CORPORATE PROFILE TWITCHELL
MIDDLE: Black, White, and Spice makes everything nice.
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rock shadows create fantastic fabric designs and artwork. A window in Thomas Jefferson’s Monticello was a blueprint for one of our most popular fabrics. My design sketch book is overflowing with a collection of saved photos, magazine clippings, and colors.”
TEXTILES TO MARKET
Twitchell, however, due to its domestic production as well as its locally sourced raw materials. From color compound mixing to yarn extrusion, and ultimately, weaving, all are done in-house. With a history of service to its customers, Twitchell has been proud of its ability to maintain long-term and successful partnerships with vendors, ensuring consistent supply. Twitchell is proud that it “stays fully stocked and ready to ship”—one more accomplishment that has been a part of its 100-year legacy of craftsmanship and commitment.
In concert with patterning and weaves, color is an essential element in textile design. This is true for the Twitchell team as well. With over 1,200 custom pigments, the color library at Twitchell offers tremendous flexibility in design andCurrentmanufacturing.trending and in-demand colors include bright or poolside colors. Contemporary textured neutrals are recognized as essentials that never go out of favor although neutrals are seen as transitioning from the grays that have been popular back to more in the beige hues. With this, there is also a need for creating “beige-ish or pastelish” variations on colors.
The scope of the color offering at Twitchell also is a valuable tool in the design and production of custom fabrics. With the ability to match any
“Bringingteam.tolife someone else’s vision is extremely rewarding and somewhat more relaxed than the creative process,” Egge says. “Looking for my next great idea can often be challenging, but with custom projects, it is more about creativity to suit specific parameters. On one occasion, we were asked to match color to a pair of shoes. Most of the brightest colors and wildest textures have been achieved because of custom ideas.”
color, custom projects are embraced by the design
COLOR TRENDS
For Egge, inspiration is always the hardest to describe because she finds that creativity can be sparked by anything. Traveling and sightseeing are two of her favorite ways to engage the senses.
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The design team also works in concert with others throughout Twitchell. “A successful collection launch is built on lots of collaboration between design, production, sales, and marketing,” Egge says. “Initially, stock additions never start as concepts. There may be an overall theme in mind, but I’m more conceptually influenced by what I see, experience, or feel. The creative machine is easily distracted and never shuts down. Interesting color combinations and textures usually make their way into a new design collection.”
In an anniversary announcement, Gena Webb, vice president of R&D/Products, commented on the company’s history of innovation and outlook on the future. “Developing higher performing fabrics, creative designs, and expanding into new markets is how Twitchell maintained centennial success. Since the beginning, the Twitchell name has represented quality and innovation in yarns and fabrics. We are privileged to have continued confidence from deep-rooted customers and dedicated suppliers. Our commitment will continue as we look to our next 100 years.”
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resource for Egge is the company’s hand sample weaver, Carlos Hodges. He is considered by Egge as her best critic. With 60 years of weaving experience and early access to all new designs, his opinions and ideas are welcome during the design process.
“I spend a lot of time outdoors with most of my designs inspired by waterfriendly adventures,” Egge says. “Wind patterns in sand, water reflections and
From input or inspiration, the design process culminates with the fabric collections being introduced during the excitement of textile markets. Venues in 2022 for the Twitchell team include IBEX, an international marine industry show, which was held in Tampa in September. At the Industrial Fabrics Association International (IFAI) Expo being held in October in Charlotte, N.C., Twitchell will also present its latest introductions. Once introduced, supplying the fabric to customers is a process that has brought challenges for many textile manufacturers. Such is not the case for
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“Mont Alpi was born out of a genuine passion for the grilling industry,” says Victoria Hartwig, general manager. “As a family, we have over 40 years of industry experience and passion.”
BOTTOM:
As CEO John Hartwig built the company, he paid particular attention to what was in high demand and made it a priority to bring those products to the marketplace. Mont Alpi focused on offering grilling products that enhanced the outdoor living lifestyle and overall customer experience.
Alpi filled a gap in the industry that was vast and frustrating. We filled the gap from the small grill to the huge outdoor island and made an outdoor kitchen achievable for most modest homes.”
BY CHERISE FORNO
Grilled to Perfection
Mont Alpi’s outdoor kitchens bring sophistication and luxury to the backyard barbecue.
The popular 805 Deluxe Island features a sixburner gas grill made of 304 stainless steel, infrared rear and side burners, and white granite waterfall side cabinets. Its modern design is complemented by convenient features such as electronic ignition, a rotisserie kit, and the ability to create three separate heat zones with an output of 115,000 BTU across its 805 square inches of grilling space. The option to add a fridge cabinet or beverage cart continued on page 88
TOP: Mont Alpi 400
INSIGHT MONT ALPI
The MA-957 and Mont Alpi Keg Center were released this year and have performed very well. Both new products meet a demand in the market, while upholding the high-quality standards that have become expected of Mont Alpi products.
Mont Alpi’s modular kitchen islands have emerged as a flagship product that continues to remain extremely popular. “Our modular kitchen islands are by far our most popular product,” Hartwig says. “They are competitively priced, great quality, easy to assemble, and add to every season because of the modular design.”
“We found a need for a great all-round grill that can improve the backyard and make outdoor living versatile and fun,” Victoria Hartwig says. “Mont
The Mont Alpi 957 is a prefabricated black stainless-steel grill with white granite sides. Its four-burner grill has 63,000 BTU with an infrared rear burner. “Our new MA-957 or ‘baby island’ has hit the ground running and is very popular,” Hartwig says. “They are well-loved by our customers and end users.”
FORGED FROM A STRONG knowledge of the grilling industry and a desire to deliver the ultimate cooking experience, Mont Alpi was formed in 2015 as a family-run business that continues to bring high-end outdoor kitchen grills and islands to its expanding customer base. With the company’s fully loaded grills, everyone from a casual griller to an expert chef can achieve superior results.
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Lovinflame’s novel fire features extend a calming glow to patios and porches.
AS THE NAME SUGGESTS, LOVINFLAME
He adds that most other firepits on the marketplace, while often larger than Lovinflame models, are fueled by propane and cannot be used indoors.
The fuel has an extremely high flash point of 220 degrees and is designed for use only with the company’s patented stainless-steel wick, which was more than a decade in development. Sun says the wick will last for at least 2,000 hours. It’s also designed to keep the flame burning in windy conditions—there are no sparks or soot to worry about.
BOTTOM: Lovinflame Amber Ceramic Candle
INSIGHT LOVINFLAME
BY LARRY THOMAS
is a company that’s all about fire. But don’t think roaring, crackling fireplaces that will heat your family room. Instead, focus on the ambiance delivered by its decorative candles and tabletop firepits that can be used indoors or outdoors, will burn for hours without maintenance, and won’t generate smoke or soot.
Light the NIGHT
In place of heat, Lovinflame products create warmth, says Jessica Sun, who oversees marketing for the Taiwan-based company. “Our firepits are not designed to replace a heater,” she says. “So on a snowy night, a heater is still the preferable option.”
and our water-soluble fuel,” Phan said. “These safety features are unique, and our clean-burning fuel echoes the world’s demand for a green earth.”
TOP LEFT AND RIGHT: Lovinflame Tabletop Firepit
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“Our tabletop firepits and candles are the safest flames in the marketplace due to the combination of our patented stainless-steel wick
and outdoor use. The recipe is so secret, in fact, that company officials won’t say exactly what’s in it. But they will say what’s not in it— ethanol or any other flammable ingredient. It’s water soluble, emits only water vapor and CO2, and won’t ignite if it’s accidentally spilled.
But the absence of heat hasn’t hindered the company’s growth in North America. Allen Phan, Lovinflame’s U.S. business development manager, says business remains strong with brick-andmortar retailers—primarily specialty stores—but also has received a nice lift of late from the hospitality sector, notably restaurants, event planners, and hotels.
Lovinflame’s proprietary, clean-burning fuel is clearly the secret sauce that makes the product line suitable for indoor
“Our tabletop firepits and candles are the safest flames in the marketplace due to the combination of our patented stainless-steel wick and our water-soluble fuel. These safety features are unique, and our clean-burning fuel echoes the world’s demand for a green earth.”
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Lovinflame Passion Candle
“We dedicated a long time for research and development because we wanted to find a new solution to enable households to use flame products safely,” Sun says. “We had read so many news articles about accidents with firepits and candles that used fuel containing ethanol, which is a highly flammable, dangerousAndfeature.”sincethe fuel is proprietary and available only
from authorized Lovinflame dealers, Phan says it creates numerous repeat visits from consumers, which retailers love. “Customers will have to keep coming back to the stores to purchase more fuel, and that can lead to the purchase of other offerings the retailer may have,” he says.
In 2022 alone, the company secured booth space at the Las Vegas Market and the Dallas Total Home and Gift Market, as well as the Casual Market, which was staged in July at Chicago’s Merchandise Mart. In addition, the company returned to Las Vegas in August to exhibit at ASD Marketplace, a consumer products show that focuses on more edgy, trend-setting products. In earlier years, Lovinflame also exhibited at the High Point Market, Atlanta Gift Market, Hearth Patio & Barbecue Expo, and the HD Expo.
“We also are running multiple brand awareness and information campaigns online, as well,” Phan added, “but we see trade shows as our biggest growth opportunity in North America.”
cating the public with live demonstrations has the most impact,” he says. “They need to see what our burners and our fuel can do in person.”
According to Phan, the ability to generate repeat visits from customers, coupled with the stylish designs of the product line, are strong selling points when he’s trying to recruit new dealers. “Our elegant design and easy maintenance make our products suitable not only for household use, but also are great for the hospitality industry,” he says. “Plus, they make great gifts.”
Phan says a key element of the company’s North American growth plan is exhibiting at multiple trade shows for home furnishings and gift retailers, as well as designers. “With our groundbreaking technology, edu-
recycled plastic lumber manufacturer Tangent Technologies, LLC (Aurora, Illinois) in 2003, his goal was to deliver to customers the products and innovations they needed but could not find. That mission, De Feo says, has not changed over the past two decades.
“Over the last several years, we have worked very hard to change that by creating products that move the overall appearance and visual element of plastic lumber closer to wood and consequently the category forward,” De Feo says. He adds that Tangent’s dimensional wood-grain products, for use in its flagship residential segment for outdoor furniture, truly resemble and mirror the look and feel of high-end hardwood.
BOTTOM LEFT: Materials combine strength, durability, and aesthetics.
“Tangent continues to be an innovative company and today we remain committed to look for ways to create what is next and new in the HDPE (high-density polyethylene) products category. This mindset has worked very well for our customers because it gives them the ability to stay ahead of theTangent,competition.”thelargest manufacturer of alternative building materials, has been on the cutting edge of the category producing HDPE products ultimately used in a variety of applications including residential, commercial, and structural. Indeed, the company’s scale enabled it to successfully handle the surge in product demand especially seen over the last couple of years, De Feo says. “Because of our size, we can
The largest manufacturer of poly lumber helps customers grow their businesses through innovative products and superior service.
FINISHED PRODUCT
RIGHT: Tangent has created several innovations, including a wood-grained poly lumber available in a variety of colors.
continued on page 88
In addition, Tangent supplies marine-grade
Tangent’s customers have also come to rely on the company’s commitment to new product development—advancements that are making a significant impact on the category. These innovations include several patents such as a woodgrained poly lumber available in a variety of colors bringing real transformation to the industry. De Feo notes that in the beginning of the category, the main goal was to make a product that replaced wood. While the early offerings of recycled lumber offered a number of great advantages, not much emphasis was placed on appearance, color, finish, and styling.
Traditionally, Tangent’s business model has been to provide a variety of HDPE materials for their customers which then manufacture products for distribution. Over the last three years, the company has also focused on creating its own internal segment to manufacture and assemble end products, primarily outdoor furniture, for its partners.
accommodate unexpected events. Our customers have come to depend on this from us.”
TOP LEFT: Outdoor furniture is the largest market Tangent serves.
62 PATIOANDHEARTHPRODUCTSREPORT.COM LAST WORD TANGENT
poly lumber for a host of applications including boat decks, piers, marine piling, residential decks/ fencing, walking trails, signage, playground structures, and animal containment fencing. There are many areas, De Feo says, where HDPE can replace wood. However, he adds, each application is different. This is where Tangent can help. “As we continue to advance plastic lumber, we can engineer solutions for our customers to fulfill their individual product needs.”
“We have created a division, working with our OEM’s and high-end specialty retail stores, to help them create finished products,” De Feo says. “This is especially beneficial for those customers who do not necessarily have the scale to create
WHEN GUY DE FEO CO-FOUNDED
AdvantageTANGENT
BY KIMBERLY RODGERS
CONFIDENTLY DURABLE that stand the of time.
No rotting, splintering or peeling with materials
flawless with no
Tangent™ is the pioneer of sustainable poly lumber, reinventing the ways we enjoy life outdoors with premium aesthetics, unrivaled strength and customization. We innovate the future of life outdoors to exceed our customer and consumer needs with durable, easy-to-clean, color-stable and environmentally-friendly HDPE lumber.
Start with a superior material—end up with a premium product.
EASE OF
LASTING BEAUTY remain painting, staining required.
Product: (top to bottom) Driftwood Gray, Walnut, Brazilian Walnut, Birchwood, Coastal Gray, Natural Teak, Antique Mahogany SUSTAINABLY MADE Recycled materials create an unrivaled performance lumber.
CARE Simply wash with soap and water; no need to waterproof. PATENTED WOODGRAIN Beautiful internal woodgraining through product. MADE IN THE USA Our products are made in the United States. 630.264.1110 | 1001 Sullivan Rd., Aurora, IL 60506 | tangentmaterials.com Circle Reader Service No. 63
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Colors and textures
Planes and angles dramatically shape the Origami Chair from Bernhardt Exteriors. All-weather wicker is drawn into straight lines that bend and bisect into expert folds over a metal frame. The design creates a cocoon-like seat of comfort and style, while making a striking statement outdoors or in any interior. Contact: (828) 758-9811 or www.bernhardt.com
New Forest Electric 48”
WHAT’S NEW
30-inch Commercial4-burnerGriddle Head
The New Forest Electric 48” takes flame technology to the next level. The LED flame visuals offer deep, realistic fires and spread throughout the reflective liner, utilizing every angle. The signature logs are crafted from highquality materials that perfectly fit together to capture every detail you would expect to see when walking in the New Forest of England. Distributed across North America by Miles Industries Ltd. To experience the New Forest’s next-level electric flame technology, visit a local authorized dealer to learn more. Contact: (800) 468-2567 or www.britishfires.ca
Brighton Dining Table
The VariaCollectionSpartherm–2L-100h
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Like all of Bull’s products, the 30-inch Bull Commercial Style Griddle is constructed of 304 stainless steel and uses four burners to produce 60,000 BTU of power under a chromium-plated griddle designed to withstand its intended outdoor application. The unit is 30 inches wide, so it will fit in most outdoor kitchens and is available in both LP and NG versions. Available as a drop-in Grill Head for Outdoor Kitchens or as a complete Grill Cart. Contact: (800) 521-2855 or www.bullbbq.com
With the Varia 2L- 100 h, Spartherm created an impressive corner solution in a kingsized format. The orientation of the longer side of the L-shape can be selected by a left or right version. The long side of the glass is 100 cm long that is almost 40 inches and offers one of the most spectacular fire views in the market. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162
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Origami Chair
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WATERSTOP
The patent-pending WATERSTOP fitting from Warming Trends protects electronics and valve systems from water and debris while delivering outstanding flame performance. This revolutionary fitting keeps the gas supply line dry while allowing the CROSSFIRE brass burner to self-purge any water in the manifold. To learn more and watch a demo of this exciting new product, visit www.warming-trends.com/burners-plates or call our Flame Specialists today at (303) 346-2224
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Alfresco Home unveils the stunning new series of Brighton Aluminum Tables. These breathtaking tables showcase a realistic wood grain texture and random width slats that make them almost indistinguishable from real wood tops. The “Café Noir” color is a tough powdercoat finish that will provide years of non-fading beauty on these already maintenance-free aluminum tables. Brighton will be available in three sizes of dining tables with umbrella holes, a gathering height table with umbrella hole, and a coffee table/ side table. Contact: (610) 705-8808 or www.alfrescohome.com
6 ProductsHotToSellNow
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PRODUCTS
Create competition-style barbecue worthy of a blue ribbon with the Champion Charcoal Barrel Smoker by Pit Boss Grills. Perfect for everyone from a barbecue beginner to a true Pit Boss, the Champion can handle all your BBQ needs with its 1,150 square inches of cooking space and large hanging capacity. This smoker comes complete with folding side shelves for food prep, an easy-access charcoal basket for refueling, and a built-in dolly that makes transport a breeze. Contact: (877) 303-3134 or www.pitboss-grills.com.
RealFyre G52 Radiant Fyre Vented Burner
Modern organic smoothTable.villeteriors’Bernhardtoverhewnlookshowcasesdesigntheofrough-stoneteakonEx-Trou-DiningThetopoffers
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The New Forest’s rear glass perfectly mimics every detail of the fire bed to create a stunning visual appearance. Choose between three log and glass effects to match your style. The Air Curtain Technology heater system is thermostatically controlled using the remote handset and displays the setting on the LCD screen. Choose a temperature between 63° and 81°F and the fire will do the work to heat the room up effectively. Contact: (800) 468-2567 or www.britishfires.ca.
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Luc Lounge
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a chiseled edge, and the balance of materials is formed by two base pedestals in loops of gorgeous teak. The Trouville is made for luxury, alfresco dining. Contact: (828) 758-9811 or www.bernhardt.com.
USATempotest
In addition to one of the most extensive and stylish collections of Pararicssolution-dyedwovenfab-intheworld,Tempotestalso
offers digitally printed outdoor PET fabrics. These bright and vibrant prints are offered in four base cloths: canvas, shantung slub, basketweave, and a base that passes FR standards including NFPA 701 and IMO standards. These are printed to order and can be colored to suit your customers’ needs for a modest 40-yard minimum! Contact: (972) 512-3534 or www.tempotestusa.com.
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Alfresco Home introduces the Luc Lounge collection (low lounge chair and ottoman combo). Designed in Europe and manufactured from the finest Indonesian Teak, this two-piece set is guaranteed to be your “go to” when it comes to rest and relaxation. You’ll literally sink into the sloped seat and pitched back as the solutiondyed belt woven seat and back meet and cradle you with comfort. Two color variations include a traditional “Natural” teak finish with a charcoal belt weave and a pre-aged “Coastal” finish with taupe belt weave. Contact: (610) 705-8808 or www.alfrescohome.com.
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The Real Fyre G52 Radiant Fyre Vented Burner offers advanced features including an exclusive stainless steel “Booster Grid” that acts as a catalyst—increasing the intensity of the fire. The exclusive logs compatible with this set are specially designed to work synchronously with the Booster Grid, retaining and radiating heat. Contact: (630) 241-0506 or email sales@fandcdistributors.com.
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ENDLESS POSSIBILITIES IN THE PALM OF YOUR HAND. ELITE ELECTRIC FIREPLACE
Simply install on any wall to elevate the style and enjoyment of any room. Download the Control with a simple touch, or with Alexa or Google voice integration. STYLUSNAPOLEON.COMTMCARAELITE
INTRODUCING THE NEW STYLUS TM CARA
BRING THE WOW TO YOUR SHOWROOM.
Excite future homeowners with the new, innovative Stylus™ Cara Elite Electric Fireplace
Engage a new generation of homeowners with innovation and convenience Evolve offerings and embrace a technology-driven market
Stand out and stay ahead of consumer trends
CONTACT YOUR NAPOLEON ACCOUNT EXECUTIVE OR HEARTHDEALERSUPPORTNA@NAPOLEON.COM TO LEARN MORE.
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Wow in-store customers with feature demonstrations
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New for 2023, the Naya collection brings an organic flow to any outdoor environment. With crisp, contemporary lines grounded by a Black frame and tonal gray Reef SOL Weave Outdoor Wicker, Naya seamlessly blends modern style and relaxation. Offered in deep seating, sectional, and dining (all heights) selections. Contact: (905) 785-9988 or www.cabanacoast.com.
The PC02 Model Patio Heater is designed to provide warmth, comfort, and enjoyment to your outdoor spaces yearround. Completely self-contained and portable, it offers a clean and draft-free circle of heat. Patio Comfort Heaters utilize infrared heat, which heats people and solid objects instead of wasting energy by heating the air. This creates a clean and more efficient heating source. With long-term durability, safety, and performance in mind, all materials are made from commercial-grade aluminum, stainless steel, aluminized steel, or brass. Contact: (949) 474-3070 or www.aeicorporation.com.
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The Bull Double Trash/Recycle Drawer offers a stylish solution to separate your general waste from your recyclable material. Constructed of 304 Stainless Steel, the Bull Double Trash/Recycle Drawer comes with two, 32-quart cans and features a set of heavy-duty slide rails that have a soft closing feature. The Bull Double Trash/Recycle Drawer is a perfect addition to any Outdoor Kitchen and matches the rest of Bull’s award-winning grill and Outdoor Kitchen equipment. Contact: (800) 521-2855 or www.bullbbq.com.
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Patio HeatersPortableComfortPatio
charm and modern-day durability. Featured furniture is the Mayhew Club Chair in Cedar with Nurture White Cushions by Sunbrella. Contact: (800) 593-3411 or www.berlingardensllc.com.
ClubMayhewChair
Big Green Egg Bamboo Cutting Board
blendtionMayhewlessdesignOfferingoutdoorcreatingflexibilityplentytionMayhewGardensCollec-providesofdesignwhentheidealsetting.cleanandtime-appeal,theCollec-isastylishofEastCoast
Naya Collection – SOL Weave
The Big Green Egg Bamboo Cutting Board is enoughbles,meatsfortheforfunctional,beautiful,andbuiltoutdoorusebyEGG—perfectcarvinggrilledandvegeta-andattractivetouseforserving at the table. These signature boards are made from high density bamboo, which is a sustainable, renewable resource that is lightweight and largely maintenance-free. Contact: (770) 938-9394 or www.biggreenegg.com.
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GrillEstate
The RedloadedcomesTheinbuiltdesignedseriesluxurytateMadeAmericanGrillsEs-GrillisagasgrillthatisandentirelytheUSA.EstatefullywithBrassBurn-
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70 PATIOANDHEARTHPRODUCTSREPORT.COM PRODUCTS
ers, Rotisserie Kit, Drop-In Infrared Sear Burner, Smoker Box, and Grill Cover. The built-in model allows you to craft the perfect outdoor environment, building it into a custom outdoor kitchen island. Available in 30”, 36”, 42”, Built-In or Cart Models. Featuring the Gold Standard Lifetime Warranty. Contact: (800) 966-8126 or www.americanmadegrills.com.
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Cosmopolitan Cooking Table
Use the QR Code above to see the only solution to an industry-wide problem. The WATERSTOP by Warming Trends was specifically designed to prevent water and debris from damaging electronics and valves on burner systems. The proprietary WATERSTOP fitting helps to protect your client’s burner systems while still delivering unparalleled flame performance. Warming Trends continues to lead the industry in innovation in fire features systems, delivering high-quality products you can trust and depend on for all your projects. To learn more and watch a demo, visit www.warming-trends.com/burners-plates or call the flame specialists at (303) 346-2224.
DLW HeaterRadiantOutdoor/IndoorSeriesElectric
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Le Griddle –CookingTasty
Offering innovative Invisacook induction technology, Danver’s Cosmopolitan Cooking Table provides solutions for any outdoor space—whether introducing cooking capabilities for spaces that may not have room for a grill or acting as a serving table with built-in warming capacity for a larger footprint kitchen. Key features include the option for two or four burners, two soft-close storage drawers, and an under-table, pass-through storage shelf. Contact: (203) 935-8357 or www.danver.com.
The greatest innovation in grillingoutdoorsincethe invention of tomersBBQ—yourthecus-willlove to complete their outdoor kitchen with the most versatile griddle ever made and share exciting new cooking experiences with family and friends. Perfect for any meal, cook mouthwatering dinners, lunches and even breakfast. Le Griddle is currently adding more dealers across the U.S. Contact: www.legriddleus.com.
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Available in white or black, the DLW Series infrared electric heater offers a slim profile and minimalistic style that blends with any décor. This radiant long-wave electric heater emits NO visible light, making it ideal for low-light environments like dining and lounge areas. The DLW Series heaters can be ceiling or wall-mounted and are available in 2,400 and 3,200 wattages, with lengths ranging from 36” to 70”. Safe electric operation means no emissions, making the DLW Series a perfect choice for enclosed or indoor/outdoor spaces, which need heat during the coldest months or in the evening. Contact: p&h@glendimplexamericas.com or www.dimplex.com/outdoorheaters.
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Tempotest StarScreen
Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com.
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An ode to the freedom and relaxation of sailing, the Castelle collection’stionalhouettebinesCollectionKordacom-abreezysil-withtradi-styling.Thevisualcenterpiece
is an eye-catching hand-painted topper that simulates authentic nautical rope worthy of the high seas. Made of 100% extruded aluminum, Korda is constructed to outshine and outlast any storm—for a lifetime of enjoyment. Every detail of the Korda Collection exudes carefree sophistication for a comfortable, livable outdoor space. Contact: (855) 612-9800 or www.castellefurniture.com.
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The Big Green Egg Bluetooth Temperature Gauge easily attaches to the dome of the EGG and enables cooks to remotely monitor cooking temperature right from their phone! The gauge’s free app connects via Bluetooth and allows users to create high and low temperature alerts, set a timer, and toggle between C and F temperature display. Temperature gauge features backlit LCD display and rechargeable battery with USB port. Contact: (770) 938-9394 or www.biggreenegg.com.
Coming Soon! Heat & Glo Supreme Freestanding Gas Fireplace
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Introducing the Supreme freestanding gas fireplace. Customers can have one installed in less than a day, then enjoy the large, clear view of the fire that evening. They can customize it with the option of accent lighting, a choice of interior panels, and either Oak or Natural Birch logs. And the area in the pedestal base is the perfect spot to keep their favorite throw or fireside read. Contact: (888) 427-3973 or www.heatnglo.com.
Big Green Egg Bluetooth Temperature Gauge
Comfo Back Swivel Glider
The Comfo Back Swivel Glider has the comfort and style of your traditional Adirondack chair with the satisfaction of gliding. Go ahead and enjoy this exceptionally smooth glide and swivel. Available in a variety of color and finish combinations sure to match any home décor. Available with stainless steel gliding brackets or chrome-plated stainless steel gliding brackets. Featured furniture is shown in solid Seashell, an exclusive color to Berlin Gardens by Tangent. Contact: (800) 593-3411 or www.berlingardensllc.com.
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The SunStar Glass is a wind and rain resistant patio heater developed to warm a variety of hard-toheat areas and extend the use of outside areas. The SunStar Glass is ideal for restaurant patios, outdoor entertainment, and dining areas as well as residential patios and porches. The SunStar offers two heat settings and can operate on a powerful 35,000 BTU on colder days or a softer 24,000 BTU on milder days. Contact: (949) 474-3070 or www.aeicorporation.com.
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Renaissance Cooking Systems’ newest line of made-in-America products is just what your customers want in their backyard. This lineup, along with RCS doors/drawers, sinks and refrigeration options, offer your customers high-quality products they can enjoy for a lifetime. Contact: www.rcsgasgrills.com.
The sign.turyluxuryslinglaxedlyCollectionBerkeleyCastelleSlingartful-blendsthere-comfortoffabricwithmid-cen-modernde-Itfeaturesa
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The Heritage Collection by Elmira Stove Works captures the spirit of home with 1850s period-style appliances backed by three generations of superior craftsmanship, customization, and color expertise. Premium-grade features such as dual-fuel cooking, sixburner cooktops, true convection ovens, French-door fridge capacity, and LED lighting offer high-performance functionality—while seven standard colors and virtually unlimited custom colors provide ultimate design versatility. Heritage appliances complement a range of kitchen aesthetics—from modern farmhouse to Victorian chic to cabin-inspired styles. Contact: (800) 295-8498 or www.elmirastoveworks.com.
SunStar Glass from CorporationAEI
The Pit Boss 5-Burner Ultimate Griddle blends power and precision for an unrivaled outdoor cooking experience. The proprietary non-stick armored cooking surface is ready to use straight out of the box and is a dream to clean. As a bonus, the ceramic coating protects the griddle from scratches and rust to keep it looking better for longer. With a 647-square-inch cooking surface, this griddle is large and versatile enough to be your go-to for breakfast, lunch, and dinner. Contact: (877) 303-3134 or www.pitboss-grills.com.
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Heritage Collection
Born in Texas, Made in America
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carved wood-look frame that is handcrafted of durable cast and extruded aluminum. A simple silhouette is highlighted by flared arms and open side panels. The ergonomic seat and back add support, while its all-weather mesh sling is designed to retain its shape for years to come. All pieces can be customized with a multistage powder-coat finish and optional artisan applied antiquing. Contact: (855) 612-9800 or www.castellefurniture.com.
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Crafted entirely in the USA from the American Made Grills Hybrid Series, the Muscle Grill is a luxury grill series designed for use with solid fuels like wood, charcoal, and lump charcoal. Available in 36” or 54”, Built-In or Cart Model, featuring the Gold Standard Lifetime Warranty. The Muscle Grill comes fully loaded with a Drop-In Infrared Sear Burner, Rotisserie Kit, Starter and Care Kit, & Cover. Contact: (800) 966-8126 or www.americanmadegrills.com.
Pit Boss Ultimate5-BurnerGriddle
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danver.com | 203.269.2300 1 Grand Street, Wallingford, CT 06492
Made by NorthCape: Eco-Friendly Upholstered Sectional
The Kodiak Timbers is a largestyle log set that utilizes the Double Stack burner system. The Ceramic Fiber logs allow the set to glow unlike any other large set. It consists of ceramic fiber logs and is available in 21, 24, 30, or 36inch sizes. Contact: (800) 7254166 or www.hargrovegaslogs.com.
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Tuscino combines indoor style with outdoor spaces. The name Tuscino originated from the Finnish word tuoli, meaning chair, and the Italian word cuscino, meaning cushion. NorthCape’s new upholstered Tuscino collection offers a contemporary modular design, comfortable plush seating and is constructed with durable eco-friendly PolyTuf by Tangent material. Comfortable, stylish, and built for outdoor use. Made in the USA. Contact: www.northcape.com. 136
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TableCosmopolitanCollection
Dimplex DGR Series
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The collection includes four new product offerings: a Prep Table with drawers for storage, a Prep Table without storage space, a Dining Table, and a Cooking Table. The Cosmopolitan Cooking Table offers the new innovative induction Invisacook technology for small spaces where a grill may not be practical. With a variety of configurations available, this new collection provides versatile solutions for any outdoor space.
Kodiak Timbers Double Stack
Enjoy outdoor heat on demand—when and where you need it. The powerful DGR portable propane heater provides 31,500 BTU of heat, warms an area up to 16’ x 16’, and is the perfect choice for quick and easy placement. This innovative design features four commercial-grade ceramic tiles, hides a full-size propane tank, and delivers a world-class wind protection rating for peace of mind. The elegant black design blends seamlessly into outdoor spaces and the portable design means customers can be comfortable wherever their seating or lounge areas are located. Contact: p&h@glendimplexamericas.com or www.dimplex.com/outdoorheaters.
HeaterOutdoorPropanePortable
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Lovinflame tabletop Firepits are free-standing and portable, allowing you to enjoy clean-burning, wind-resistant, and odorless flames indoors and outdoors. They are the perfect companion for household gatherings and events. The technology is powered by Lovinflame’s proprietary stainless-steel wick and ethanol-free fuel, which minimizes emissions, flare-ups, and risks associated with fuel spills. Contact: (909) 781-8462, www.lovinflame.com, or hello@lovinflame.com.
Danver Door Styles
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Memphis redefines wood fire grilling again with the introduction of IntelliBurn Technology, the most efficient and effective burn system available in wood fire grilling today! IntelliBurn’s patented, industry changing technology utilizes secondary combustion to create more heat with less fuel, conserve pellets and extend cooking time. An ergonomically located 7” touch-screen controller, multiple meat probes, pre-programmed grilling routines, Blue tooth Wi-Fi app setup, and interior lights are also featured. Stainless-steel carts, built-ins, accessories, and doors/drawers available. Contact: (888) 883-2260 or www.memphisgrills.com.
Homeowners can experience a significant increase in the value of their fireplace with the addition Napoleon’sof door/OutdoorIn- Kit, which offers unobstructed views from both their indoor and outdoor living spaces. An industry first, this technology allows for the installation of the see-throughexclusiveLuxu-
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LinearBrewDenali Gas Fire TablePit
ria Gas Fireplace on an exterior wall. Now this versatile and gorgeous gas fireplace can be enjoyed in more than one room without any compromise in comfort. Contact: (866) 820-8686 or www.napoleon.com.
Ventura is a streamlined transitional design with a unique use of materials. The collection features a natural look synthetic wicker handwoven onto an extruded aluminum frame and teak-finished aluminum arms that give the warm look of wood without the maintenance. Contact: (866) 964-4468 or www.gensuncasual.com.
The Denali Brew Gas Fire Pit Table is the ultimate cozy focal point for making memories. The Everblend concrete top complements the unique corrugated galvanized metal base. Mocha-stained wood frames the fire pit table for a complete wow factor. Contact: (866) 303-4028 or www.outdoorrooms.com.
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Lovinflame Tabletop Firepit
New CollectionVenturaBy Gensun
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Danver has a variety of top-selling door styles—the most popular being Hampton, Key West, and Venice. With over 50 color powder-coat finishes and more than 1,500 cabinet configurations available, there are nearly limitless options to bring your design to life. Best-selling door styles include: Hampton, a solid panel stainless steel outdoor kitchen door; Key West, a five-piece stainless steel construction shaker-style door; and Venice, a modern take on the classic shaker door style. Contact: (203) 935-8357 or www.danver.com.
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The Real Fyre G31 3-Tiered Vented Burner sets the bar for vented burners. The burner itself is designed in a way to provide you with a beautiful, full-bodied flame, all while using less BTUs. The porcelainized reflective front panel provides a sense of depth to the ember bed and enhances the overall experience. Contact: (630) 241-0506 or email sales@fandcdistributors.com.
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ROCA Stool – ICFA Design Excellence Award 2022 Winner
Discover our full product line! Offer total design freedom to create comfortable outdoor spaces. The versatile DSH Series heater offers three installations from just one unit. Stylish powerful& anywhere!heat DSH Series ceiling-mount installation with two heaters.
OUTDOOR/INDOOR INFRARED HEATER
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An exotic touch for your outdoor living space that is strong as a rock? Not such a tall order when it comes to the Roca stool, an aluminum and braided Durastrap combination that comes in two sizes. Like its name, the Roca is built to last and withstand the elements of mother nature while sitting pretty in one of three colors that perfectly mimics the outdoors: brown, gray, or beige. Contact: (866) 919-1881 or www.ratana.com.
RealFyre G31 3Tiered Vented Burner
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Reduces light emissions and glare, making the DSH ideal for low lighting environments like outdoor restaurants and lounge spaces.
Offers three options: wall-mounted, ceiling-mounted and floor stand, plus the option to double up units (on ceiling-mount and floor stand).
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One small step for Modern Flames, one giant leap for electric fireplace technology. Experience the innovative Orion virtual fireplace, available in two models— Multi and Slim—that utilize the most optimized technology, creating the most life-like fire in an electric fireplace. Make every presentation brilliant with three flame choices and color options for the flame, embers, and downlighting, six colors that offer 18 different flame color displays as well, and color options for ember bed and downlighting. Heliovision technology gives you the premium flame you desire. Contact: (877) 246-9353 or www.rpgbrands.com.
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Coming Fall 2022: Stylus Cara Elite
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Cimarron Timbers incorporates Hargrove’s Radiant Heat Technology into a vent-free set. Now, instead of heat rolling out the top opening of the fireplace, it is reflected off the logs and felt in the room immediately. Cimarron Timbers is available in millivolt, variable flame, and electronic ignition in 24” and 30” sizes. Contact: (800) 725-4166 or www.hargrovegaslogs.com.
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Northstar Collection
Lightweight and durable, Echelon is great for balconies, terraces or around the pool. When extra seating is needed for large gatherings or more space to play, the dining chair, lounge chair and chaise are stackable. In addition to Echelon’s sling and padded sling options is a new Ivory woven option. Contact: (866) 964-4468 or www.gensuncasual.com.
The Northstar Collection by Elmira Stove Works combines fresh colors, chrome accents, and elegant curves that channel the style of a bygone era. Available in nine classic colors and virtually unlimited custom colors. The modern features will expand your kitchen’s performance with sealed gas burners, convection ovens, LED fridge lighting, and filtered water dispensers. Northstar appliances are ideal for midcentury modern, coastal design, contemporary, and inspired craftsmen interiors— sold through dealers across North America. Contact: (800) 295-8498 or www.elmirastoveworks.com.
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Napoleon’s first smart electric fireplace, the innovative Stylus Cara Elite aligns with consumer trends to engage a new audience for sales growth opportunities. Offering ultimate convenience with the Napoleon Home mobile app and voice control, homeowners experience an instant enhancement to their space and boundless customization. Featuring infinite flame and ember color combinations to suit the design of the space, temperature adjustments in tune with the environment, and a Favorites setting to enhance any occasion. Contact: (866) 820-8686 or www.napoleon.com.
The powerful dual-element CD-Series fixtures from Infratech provide concentrated heat for larger-scale applications in high visual impact locations. CD-Series features include minimal clearance requirements, recessed mounting options, inset brackets that create a “floating” effect, and mounting heights between 7-12 feet. These heaters are available in a range of colors to coordinate with your interior or exterior environment. Choose from brushed stainless steel or eight standard color options. All are proudly made in the USA. Contact: (800) 421-9455 or www.infratech-usa.com
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Customers can control their fire from anywhere, so a cozy environment greets them when they walk in the door. They can even control it by voice command, as the IntelliFire app by Heat & Glo is compatible with leading voice assistants. Customers will need an Android or iOS device to set up and manage the app and/or voice control, and a Wi-Fi network to set up the Wi-Fi module. Contact: (888) 427-3973 or www.heatnglo.com.
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Meet NorthCape’s Chalfonte Dining collection. The high-tech Duraboard tabletop is an environmentally friendly innovative material that is durable, highly UV-resistant and has a unique surface finish. The chairs are comfortable and stackable for easy storage. Aluminum-framed table and chairs. “Sweet spot” price point. Available domestically and import. Contact: www.northcape.com.
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The Amber Ceramic Candles bring a modern twist to a classic look, and they will burn for seven uninterrupted hours so you can focus on what’s most important to you…you. Using a specially formulated non-flammable fuel, Lovinflame candles are safe to use both indoors and outdoors and are sure to set the mood in any room. Contact: (909) 781-8462, www.lovinflame.com, or hello@lovinflame.com for more information.
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Timeless Icon – The JC Bordelet ÉVA 992
This timeless Icon from the artisans of JC Bordelet in Southern France will enhance any interior. All JC Bordelet wood-burning suspended fireplaces are easy to install using any Class A chimney. This fireplace is offered in 180 colors and can be installed inside or outside. Become a dealer. Contact: Powrmatic - Canada: (514) 493-6400 or lbachand@powrmatic.ca - USA: (802) 296-2814 or m.aube@theagency-llc.com. Visit www.jcbordelet.com for more details.
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The Darien Gas Fire Pit Table with Aluminum Top is a modern solution for making your outdoor room cozy. The industrial aluminum top complements the durable, elegant Grade-A teak base. Contact: (866) 303-4028 or www.outdoorrooms.com. 156
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Infratech knows that its customers have different needs when it comes to the controls they choose for their properties. This is why Infratech offers a broad range of custom control options that allow you to enjoy heaters “your way.” The Universal Control works with any Bluetooth/Wi-Fi dimmer or with apps compatible with Alexa, Siri, or the Google Home Assistant. All of these products are Proudly Made in the USA. Contact: (800) 421-9455 or www.infratech-usa.com.
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Memphis Elevates Flavor with 100% Premium Wood Pellets
From high-temperature searing to lowand-slow smoking, nothing enhances the flavor of food like 100% natural premium wood pellets. Memphis wood pellets are produced with no added oils, fillers, flavors, or other additives. And, they are engineered for maximum performance, flavor, and efficiency, creating a delicious balance of smoke and flavor. Introduce and welcome back customers to authentic wood fire grilling with premium wood pellets in six amazing flavors: Apple, Cherry, Hickory, Pecan, Mesquite, and Oak. Contact: (888) 883-2260 or www.memphisgrills.com.
DIVE IN & Deck Out! PictureddeckbyNADRAmember,DaveFraserofFraserDecksandPatioCoversSpecialpricing available for decking pros Circle Reader Service No. 81
This November in Las Vegas, there is a lot for decking professionals to take advantage of. You will discover new education formats and programming, revamped show features, and more ways to help you move your business forward.
15 sessions for deck professionals throughout the week Register at: NOVDECKEXPO.COM12–17 Las
products • Free
• Networking • NADRA education •
manufacturers
Deck Expo is your industry show – the ultimate decking and outdoor living event. The event co-locates with the International Pool | Spa | Patio Expo™ Together, PSP/Deck Expo is lining up an exciting experience for the industry.
Convention Center Las
Expect these highlights: 40+ with decking and railing hands-on clinics on the show More than Vegas Vegas, Nevada
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Sattler CollectionWinningPresentsOutduratheAward-VIRAGE
American Fyre Designs FeaturesFirewith USB Ports
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Regency Skope E135 Electric Fireplace
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Spartherm Multi-Face Wood Burning Fireplaces
From the Spartherm Collection, the Arte U-90h-4S is the solution if you are looking for a wood-burning peninsula fireplace. All fireplaces from the Spartherm Collection have a clever German-engineered guillotine- style door. It slides up and down for wood loading, and it unclips sideways for glass cleaning. Become a dealer. Contact: Powr matic - Canada: (514) 493-6400 or lbachand@powrmatic.ca- USA: (802) 296-2814 or m.aube@ the-agency-llc.com. Visit www.spartherm-america.com for more details.
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Recognized with the ICFA Design Excellence Award for fabric, the Sherwood jacquard from the VIRAGE Design Line ESCAPE collection was elaborately drawn by senior designer Mariia Elizarova, allowing enough space in the flowing botanical design to remind us of the importance of peace and calm. Outdura’s newest line of 100% solution-dyed easycare acrylic fabrics in jacquards, textured dobbies, and stripes are punctuated by four fabric statements: BE BOLD plays with the contrasts of daring patterns and textures; ESCAPE celebrates the subtler shades and surfaces found in nature (shown); DIGITAL has vibrant and optimistic shapes and colors; and TRANQUIL offers refreshing hues inspired by global waters. Contact: (866) 688-3872 or www.usa.sattler.com/casual-furniture.
The Amalfi collection by Patio Renaissance combines clean contemporary lines with the functionality of worry-free materials. Amalfi features aluminum frames and aluminum arms with a scuff-resistant wood grain finish to help maintain that new look through everyday wear and tear. With a seat and back woven with high-density polyethylene around reticulated foam, Amalfi pairs clean modern lines with fashion-forward comfort, making it an ideal choice for creating your personal resort in your own backyard. Contact: (866) 690-5673 or www.patiorenaissance.com.
From the PW Designer Series, the Estate Collection is a study in classic beauty and approachable elegance, expressed in understated silhouettes with a textural finish. Every lounge style, from sofas to sectional sets, brings indoor-worthy comfort and style to your outdoor living room. This allweather collection is crafted of genuine POLYWOOD lumber for furniture you’ll love to live with—and you’ll love for life. Contact: (866) 442-5455 or www.pwdesignerseries.com.
With flames so realistic, you won’t believe it’s electric! The Regency Skope modern electric fireplace heaters fuse high-quality craftsmanship with elegant styling. Enhanced dancing flame effects and an extradeep bed of realistic logs or crystals offers unmatched realism and depth. Contact: (604) 946-5155 or www.regency-fire.com.
PW Designer Series Estate Lounge
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American Fyre Designs (AFD) is bringing even more convenience to the outdoor room. AFD models with Fyrestarter Bluetooth Control now feature two USB ports (A & C) for easy charging of phones, outdoor speakers, and more while enjoying the warmth, beauty, and ambiance of your outdoor firetable, firebowl, or firepit. Easily accessible and weatherproof, the USB ports elevate the fire features’ functionality in any outdoor space. Unwind and recharge with American Fyre Designs. Contact: (800) 332-3973 or www.americanfyredesigns.com.
Amalfi Collection
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A collection of outdoor dining and living pieces, the Biltmore will bring you closer to nature while allowing you to kick back in total elegance.
SV Series
Wildfire
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Biltmore Swivel Recliner
Merge Tables
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Black is the new stainless steel. Wildfire Outdoor Living introduces a collection that disrupts the grill game. Driven by innovation, this collection stands alone in design and functionality by combining precise, cutting-edge cooking technology with sleek design. The Ranch Pro Series boasts black 304 commercialgrade stainless steel with soft, seamlessly rounded edges. It’s available in three sizes and features interior lights, laser-cut stainless steel cooking grates, and cast stainless steel burners to deliver supreme firepower. Wildfire, which brings over 20 years of experience in the barbecue industry, also offers a range of products including the Ranch Pro 30” Griddle, power burners, side burners, doors, drawers, and more. Contact: (877) 246-9353 or www.rpgbrands.com.
Juno Deep Seating by Windward enhances the beauty and comfort of any outdoor space. Fully welded frames and components are 100% handcrafted in the USA from durable powder-coated aluminum, then combined with marine grade or recycled polymer for a unique “mixed materials” look. With a wide selection of luxurious fabrics to choose from, Juno makes for an inspiring addition everyone can enjoy. Contact: (941) 213-5869 or www.windwarddesigngroup.com.
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Juno Deep Seating
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With a subtle hint of stripe, Luxe is classic and crisp, and pairs nicely with prints or solids. The geometric pattern is scaled small but delivers big with style and durability. Textilene is the original allweather fabric engineered to remain vibrant, resist mildew, and withstand wear and tear. Contact: (800) 633-7550 or www.twitchellcorp.com.
The Biltmore collection is upholstered in a Wild Truffle resin woven finish on an aluminum frame and wood grain finish legs. No cushion required! Contact: (866) 919-1881 or www.ratana.com.
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Employing interwoven patterns cast into solid aluminum, the Merge Tables by Winston play with contrasts and shadows to make a distinct statement of personal style. Merge is named for its ability to coordinate with various styles, from modern to traditional, acting as an anchor to your elevated outdoor design. Merge’s cast pattern balances aesthetics and functionality with a texture that maintains an even surface for tabletop use and allows for quicker drying time. Contact: (800) 339-5080 or www.winstonfurniture.com.
You can enjoy these modern fireplaces from indoors and outdoors. The double layered ceramic glass panel on the indoor side will complement your room as an additional window with a dancing flame behind. Available in four sizes up to 7 feet long (6-foot model SV-72 shown). New dealers are welcome! Contact: (844)-636-3473 or www.woodbridgedealer.com.
IslandOvenPizzaMagicFire
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Richard Frinier Collection
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Imbued with the rich and earthy colors of nature, the latest Richard Frinier Collection is inspired by Richard’s travel and experiences with handwoven art. This collection features Sunbrella ReFlections fabrics made with two forms of recycled materials: recycled Sunbrella acrylic and recycled Sunbrella polyester. Each unique pattern contains at least 50% recycled material with flecks and natural yarn variations that give it an artisanal feel and meaningful connection to its reclaimed composition. Contact: www.sunbrella.com.
a sectional sofa with ottoman, club chair, and two end tables. Constructed with all-weather resin wicker wrapped around rust-resistant aluminum frames, this set is durable and long-lasting. Cover the thick, comfortable cushions in weather resistant Sunbrella cushion covers for a look that resists UV fading, mold, and mildew. The set comes with versatile gray cushion covers. Choosing any of the other color options gives you a secondary set of covers for even more customized patio style. This set seats up to six people. Contact: (561) 330-3201 or www.twinstarhome.com.
GroupSeatingFlorence
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Gather your family and friends around the Park City Modern Outdoor Dining Collection. This set is made from durable,graingorgeousHDPEgent certifiedpremium Tan-recycledpolylumberwithnaturalwood-andyourchoiceofpowder-coated
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by a proportional surround that complements, not overpowers. Provide your customers with ease-of-use heat controls and effective warmth distribution. Ceramic and stainless steel burner kit options are engineered for performance and efficiency. Contact: (800) 468-2567 or www.valorfireplaces.com/g4.
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Create your own oasisoutdoorwiththis 8piece ed.cushionsingsectionaloutdoorseat-groupwithinclud-Thesetincludes
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New for 2023: The tried and true St. Catherine Cushion and Sling Collections are now available with Rustic Polymer Arm accents. The upgraded arm allows for a contrasting look as well as the popular tone-on-tone style. The new Teak Rustic Polymer further enhances the impressive lines of this collection! Contact: (518) 642-1100 or www.telescopecasual.com.
aluminum frame available in a variety of colors. These outdoor dining chairs, bench, and sleek tabletop are crafted to create a unique dining set that will make you want to entertain. Contact: (574) door.com, or www.durogreenoutdoor.com.327-6943, info@durogreenout
The Valor G4 gas insert is designed to fit flame highlightedsultformance.presenceoutopeningslargeexistingfireplacewith-sacrificingorper-There-isastunning
The Fire Magic Pizza Oven isn’t just for artisan-style pizza. You can bake, broil, and more with thermostatic control up to 750° F. Truly a complete outdoor oven, the built-in Pizza Oven boasts a ceramic glass viewing window in an easy-access door. Now available in a durable glass-fiber reinforced concrete island package, the Pizza Oven Island includes a Fire Magic refrigerator and is offered in Smoke and White colors, each featuring a black countertop. Designed to accommodate other Fire Magic appliances, in place of the Pizza Oven, the island can feature the Fire Magic Echelon 660 or Aurora 660 models as well as an Echelon 660 Built-in Griddle. Contact: (800) 332-3973 or www.firemagicgrills.com.
well as beautiful flames inside a sleek and modern firebox. Available in a basic version or fully loaded with black glass liner, fan system, halogen downlighting, and Invisimesh screen with the convenience of a full function remote. The DelRay Linear 60 was designed with ease of installation in mind with its slim 14 ¼” framing depth. Converting to propane can be performed in minutes with the simple conversion kit. Contact: (800) 378-3115 or sales@montigo.com or www.montigo.com. 178
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Patio Renaissance’s Vieques collection features classic old-world European styling or, if you prefer, European modern. The collection uses a variety of all-weather material such as aluminum frames, scratch-resistant wood-grain finish, and all-weather wicker captured within the frame design for a luxurious design feature. The collection is available in sofa, loveseat, lounge chair, deep seat swivel rocker, ottoman, as well as matching dining pieces. Contact: (866) 690-5673 or www.patiorenaissance.com.
The Spartherm masonry insert 700-IN from the “Gemuetlichkeit” (a German word for total coziness and well-being) range is a masterpiece in German engineering and reduced contemporary design. It is also available in a bit smaller size as a 600-IN. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162
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The Regency Pro-Series Ci2700 large hybrid wood-burning fireplace insert offers a contemporary wood-burning experience with advanced triple burn technology to produce fewer emissions, increase efficiency, and use less wood. Contact: (604) 946-5155 or www.regency-fire.com.
The Kingston Solid collection from Windward is 100% made in the USA from solid premium marine grade polymer with available recycled or wood-grain polymer accents on arms and slats. Kingston Solid offers clean, rustic charm and long-lasting low maintenance durability to any outdoor space. Contact: (941) 213-5869 or www.windwarddesigngroup.com.
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Let your pet perfect their own relaxation in the Outdoor Raised Lounger and stay cool while enjoying a drink from the Outdoor Raised Water Station. Both USA-made products are designed from 100% recycled HDPE material, guaranteeing resistance against all weather and allowing your pet to relax and stay hydrated for years to come. Contact: (252) 295-0407 or www.pawleysislandhammocks.com.
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Woodbridge Fireplace introduces the DV32CV model. Adjustable input rate 25,000 - 36,500 BTU (NG) or 25,00032,500 BTU (LP) makes this 32” fireplace ideal for rooms.medium-sizedTheDV32CV is available with millivolt or electronic ignition systems and features a herringbone brick liner, realistic 8 piece log set, and a clean face. Contact: (844)-636-3473 or www.woodbridgedealer.com.
FireplacesElectricValor LEX
FireplaceDV32CV
CollectionPerspectivesSunbrella
Welles Cushion
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Extremely versatile in their Almostcornerintheasplacesor LEX electricdesign, Val-fire-lookequallyimpressivesetinwallastheydoathree-sidedorinstallation.anyconceiv-
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Perspectives is a new collection from Sunbrella that encourages escape by pairing beloved nostalgia with modern sensibilities using bold patterns, nuanced colors, and dynamic textures that evoke memories of treasured experiences and places. Get lost in the ikat effect of Escape, a pattern inspired by the bustling markets of Morocco, or explore the ribbed bouclé surface of Momento, a fabric that evokes rhythm and movement like the rippled effect seen in sand on the beach. Contact: www.sunbrella.com.
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New for 2023: The Welles Cushion collection was inspired by Telescope’s “Vinyl Floral Cushion Group,” which was originally launched in 1966. Welles is a fresh take on a Telescope classic using modern materials to ensure durability and comfort. Available with Standard MGP or Rustic Poly mer Accents. Contact: (518) 642-1100 or www.telescopecasual.com.
PRODUCTS
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able fireplace design can be achieved, providing a stunning visual for friends and family. Additional depth within the firebox allows for realistic log sets and increased illumination throughout. Choose between birch, driftwood, or splitwood log sets. Contact: (800) 468-2567 or www.valorfireplaces.com/lex-electric.
Visually speaking of softness and volume contained within a formal frame, the Latitude Collection exemplifies minimalistic modernism. For strength and durability, the design’s external structure is shaped from iron rod. Seating is wide and spacious, allowing you to sit back and relax with friends and family. Contact: (800) 877-2290 or www.woodard-furniture.com.
Take your outdoor space to the next level with the Aria Modern Adirondack chair. Designed with simplicity and comfort in mind, the Aria is a clean, contemporary take on the classic Adirondack. All of the outdoor furniture is made in the USA with high-quality Tangent certified recycled HDPE poly lumber. Attractive, comfortable, and low maintenance, it’s the perfect all-weather furniture to last a lifetime. Contact: (574) 3276943, info@durogreenoutdoor.com or www.durogreenoutdoor.com.
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PatioAdirondackAriaDuroGreenModernSet
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Latitude
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Introducing the Sedona Teak collection from Paca Home & Patio for the 2022-23 season. Premium AGrade, Solid Teak. Sunbrella Fabrics Cushions. For details on containers and warehouse programs for the 2023 season, contact: (832) 620-0006 or www.pacapatio.com.pacacollection@gmail.com or
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With its newest addition, the Stanford Rocker, this collection now has the ultimate accessory in outdoor leisure. Contact: (800) 339-5080 or www.winstonfurniture.com.
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The 2023 stock additions are available soon! Add a punch of color and functionality with
15 new bright poolside solids, deep textured jacquards, and contemporary neutrals. Textilene is the original all-weather fabric engineered to remain vibrant, resist mildew, and withstand wear and tear. Contact: (800) 633-7550 or www.twitchellcorp.com.
Rainbow Outdoor Furniture North America, a commercial-grade Turkish outdoor furniture brand, has launched in the U.S. A manufacturer of high-quality poly-resin commercial-grade outdoor furniture, Rainbow Outdoor has received worldwide accolades for its innovative design, lasting quality, and value. The resin and aluminum products have been designed and inspired by modern and lineal elements, applying only the finest gas injection machinery with 100% polypropylene materials to produce lightweight, resistant, and functional styles. All items are CATAS-tested and TSE-tested. Rainbow products will survive the harshest weather conditions, are safe for the environment, and can be 100% recyclable. Contact: info@rainbow-outdoor.com or www.rainbow-outdoor.com/en/.
Favoring understated form over ornamentation, Aspen is a design to be appreciated from every angle. The open frame creates a spare silhouette balanced by inviting proportions. Gently sloped backrests over slightly splayed stems and a delicately rolled arm detail all add to the appeal of this transitional collection that is versatile by design.
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2023 AdditionsStock
Rainbow Outdoor Furniture
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The Eclipse Smart-Heat Electric series will allow you to go straight from dinner to drinks, thanks to its dimmable LED lighting rail and three heat settings. With its sleek ceramic screen and matte black appearance, the Bromic Eclipse Smart-Heat series strikes the perfect balance between ambiance, style, and functionality. In addition to the complimentary 24 Twin Pole, the Eclipse Electric can be paired with five other pole designs, including wall- and ceiling-mounted options. For the ultimate in convenience, get the Bromic Smart-Heat Eclipse dimmer controller and wireless remote to adjust the heat and light coverage from your seat! Contact: (800) 301-1293 or www.bromic.com.
Stanford Rocker
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Savor every season with the new Estate Collection from PW Designer Series, which puts a fresh perspective on heritage designs with its elegant curves and refined lines. Design your dream outdoor dining set or choose from curated sets that pair the Parsons or A-Frame Dining Table with Estate’s timeless dining chairs. Contact: (866) 442-5455 or www.pwdesignerseries.com.
Eclipse Smart-Heat Electric Series
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the products they want to produce.”
There are huge advantages of having all Tangent
LAST WORD TANGENT continued from page 62
Outdoor furniture is the largest market Tangent serves today, and the recycled poly lumber segment continues to experience rapid growth. Moreover, as the average consumer becomes better educated on the benefits of purchasing quality outdoor furniture, sales will further increase. From the consumer mindset, the industry is still in the infancy stages, De Feo notes. “I’ve been in this business for almost 30 years, and the average consumer still doesn’t know a lot about outdoor product.”
materials made in the U.S., De Feo explains. This factor became even more important over the past two years as global supply chains were disrupted due to the pandemic, along with numerous logistics and weather-related challenges. “The ability of product to come from overseas, specifically Asia, has been a nightmare for many retailers in the U.S.” In addition to being able to deliver product more quickly to its customers from its centrally located domestic plants, Tangent was also able to pivot operations, adding 40% more production capacity to meet increased demand.
“Our biggest goal is to keep our growth steady and attainable,” Hartwig says. “Our growth since the pandemic has continued, which we are very happy about. Next year, we want to keep that trajectory and maintain the customer relationships that keep us successful.”
products every few years. Today, people want to use their free time enjoying other areas of their lives.”
The sustainability of Tangent products—primarily produced from recycled milk jugs and laundry detergent bottles—have a lasting performance that further enhances their appeal for the consumer, De Feo notes.
Moving forward, they will strive to offer highend grills to enhance their customers’ ability to cook incredible food and better enjoy their outdoor living spaces. “We pride ourselves on our service and will do everything we can to keep it at a high level.”
The growth rate of the plastic lumber industry is very real, and Tangent works to maintain and keep pace with the need for product. Currently, all materials are manufactured at the company’s various facilities in the U.S., including its primary plant in Aurora, Illinois.
Getting over the higher price point for outdoor furniture made from recycled poly lumber can often be an obstacle for the consumer. However, whether the buyer is a millennial, over 65, or somewhere in between, once the total cost of ownership, maintenance, and durability is understood for outdoor products, consumers of any age realize purchasing quality furniture brings them a better value.
The sleek design of the S-470 black stainless steel cart features granite side shelves. It is also fully loaded with a rotisserie kit, LED light components, and the ability to easily add accessories.
Mont Alpi’s robust built-in grill delivers both style and performance. Crafted with heavy-duty, weather resistant 304 stainless steel burners, the grill will last for years. The company’s signature “heat wave” double layer sear plates reduce flare-ups, retain heat, and enhance the BBQ flavor of food.
He emphasizes everything Tangent does centers around its customers. “What you have in Tangent is a partner that not only looks out for your business, but is trying to help you grow your business.” At its core, De Feo notes, Tangent is a materials science company that strives every day to provide performance materials for use in the end market.
In the HDPE category, De Feo says the last 20 years have been about transition—replacing recycled lumber in outdoor products that were traditionally manufactured in wood. “The next 20 years will be all about how these products mature and consumers continue to push the envelope in new and exciting applications.”
U.S. manufacturers that also offer sustainable products are going to be in a good position in the future as buyers and retailers are not likely to forget the difficulty of sourcing product internationally, De Feo predicts. “Retailers were very thankful for companies that made product in the U.S., especially those with the ability to increase scale to meet the surge.”
Mont Alpi’s portable pizza oven reaches a cooking temperature of 620° Fahrenheit in only 5 minutes.
“As more people learn about the advantages of high-end HDPE product, they are going to want to buy it. I think this translates to a tremendous amount of growth over the years ahead.”
While expertly crafted to make perfect pizzas, this oven also cooks larger meats such as a whole chicken. “Our clean design and attractive price points have made Mont Alpi a no-brainer for many,” Hartwig says.
INSIGHT MONT ALPI continued from page 58
The 400 Grill Island is another product that will enable customers to cook restaurant-quality food with a grill that is durable, stylish, and unique. Similar to the 805 Island, this grill is paired with large drawers and cabinets for more than enough storage without taking up too much space. Blue LED lights allow people to easily operate control knobs while cooking.
With a large infrastructure already in place, Tangent has the capacity to help its customers meet their manufacturing goals. This aspect of the business has become quite popular and is growing rapidly, De Feo says. “Customers with an idea for a product they want to make, but might not have the ability to create on their own, can call us and we will handle their requests.” Ultimately, he adds, “Our mission is to be wherever the end consumer is shopping. This in turn enables our customers to keep moving forward.”
“This will allow us to expand and keep up with customer demand,” De Feo says. When he started Tangent in 2003, with Francisco Morales and Andrew Stephens, it operated out of a 18,000square-foot building. The company now has over 900 employees, with 500 people added in the last year alone. “It’s been a tremendous ride, and we owe this to our customers and all the fine people who work for us.”
PREPARING FOR GROWTH
allows customers to create a complete, customizable outdoor kitchen with Mont Alpi’s trademark design, versatility, and high-end features.
Another convenient and impressive feature of this grill and other Mont Alpi products is that it arrives at your home or business fully assembled—you just need to connect the modules.
Like other companies in the outdoor living industry, Mont Alpi has dealt with obstacles in the last two years such as a lack of inventory. Throughout every challenge, they have maintained the commitment to their customers and the high quality of each of their products.
This is especially the case for products made with poly lumber, which offer a uniquely wonderful solution. “The average consumer doesn’t want to spend time maintaining furniture or having to replace lesser-quality
Next year, operations will be consolidated into a new facility being built in Montgomery, located just a few miles from ScheduledAurora.tobe completed by the end of 2024, the building will feature 1.4 million square feet.
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POLYWOOD . . . . . . . . . . . . . . . . . . . . . . . . .(877) 457-3284 . . . . . . . .www.polywood.com . . . . . . . . . . . . . . . . .9
. . . . . . . .www.tempotestusa.com . . . . . . . . . . . . . .2
Tempotest 512-3534
Alfresco Home . . . . . . . . . . . . . . . . . . . . . . .(610) 705-8808 . . . . . . . .www.alfrescohome.com . . . . . . . . . . . . .47
Elmira Stove Works . . . . . . . . . . . . . . . . . . .(800) 295-8498 . . . . . . . .www.elmirastoveworks.com . . . . . . . . . .57
AD INDEX
SFC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(252) 368-1098 . . . . . . . .www.sustainablefurnishings.org . . . . . .89
F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . . . .53
AMD Direct . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 966-8126 . . . . . . . .www.americanmadegrills.com . . . . . . . .23
RH Peterson . . . . . . . . . . . . . . . . . . . . . . . . .(800) 332-3973 . . . . . . . .www.rhpeterson.com . . . . . . . . . . . . . . . .27
Twitchell
Infratech . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 421-9455 . . . . . . . .www.infratech-usa.com . . . . . . . . . . . . . .73
Lovinflame . . . . . . . . . . . . . . . . . . . . . . . . . . .(909) 781-8462 . . . . . . . .www.lovinflame.com . . . . . . . . . . . . . . . .61
CG Products . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . . . . .44, 48
90 PATIOANDHEARTHPRODUCTSREPORT.COM PATIO & HEARTH PRODUCTS REPORT (ISSN 1939-6929) IS PUBLISHED BIMONTHLY BY PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503. US POSTAGE PAID AT LEBANON JUNCTION, KY 40150. SEPTEMBER/OCTOBER VOL. 17, NO. 5 © 2022 PENINSULA MEDIA. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER. POSTMASTER: SEND ADDRESS CHANGES TO PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503-5514, PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF THE MATERIALS PRESENTED IN PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.
Berlin Gardens . . . . . . . . . . . . . . . . . . . . . . .(800) 593-3411 . . . . . . . . .www.berlingardensllc.com . . . . . . . . . . .67
Castelle . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(855) 612-9800 . . . . . . . .www.castellefurniture.com . . . . . . . . . . .51
DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . . . .52
British Fires . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.britishfires.com . . . . . . . . . . . . . . . . .11
Advertiser Website Page
Sunbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 221-2211 . . . . . . . . .www.sunbrella.com . . . . . . . . . . . . . . . . . .7
NorthCape . . . . . . . . . . . . . . . . . . . . . . . . . .(708) 563-2890 . . . . . . . .www.northcape.com . . . . . . . . . . . . . . . .43
Tangent . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(574) 327-6943 . . . . . . . .www.tangentmaterials.com . . . . . . . . . .63
. . .www.telescopecasual.com . . . . . . . . . . .65
AEI . . . . . . . . . . . . . . .(949) 474-3070 . . . . . . . .www.aeicorporation.com . . . . . . . . . . . .14
. . . . . . . . . . . . . . . . . .
Bernhardt Exteriors . . . . . . . . . . . . . . . . . . .(828) 758-9811 . . . . . . . . .www.bernhardt.com . . . . . . . . . . . . . . . . . .3
Big Green Egg . . . . . . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . . . . . .www.biggreenegg.com . . . . . . . . . . . . .36
Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 1522 2644162 . . . . .www.spartherm-america.com . . . . . . . . . .5
Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . .68, 69
Danver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(203) 935-8357 . . . . . . . .www.danver.com . . . . . . . . . . . . . . . . . . .75
Hargrove Manufacturing . . . . . . . . . . . . . .(800) 725-4166 . . . . . . . .www.hargrovegaslogs.com . . . . . . . . . .56
Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . .
USA . . . . . . . . . . . . . . . . . . . . . . .(972)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 633-7550 . . . . . . . .www.twitchellcorp.com . . . . . . . . . . . . . .55 Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . .33 The Vulcan Group . . . . . . . . . . . . . . . . . . . .(860) 639-8284 . . . . . . . .www.thevulcangroup.com . . . . . . . . . . .29 Warming Trends . . . . . . . . . . . . . . . . . . . . . .(303) 346-2224 . . . . . . . .www.warming-trends.com . . . . . . . . . . . .18 Windward Design Group . . . . . . . . . . . . . .(941) 213-5869 . . . . . . . . .www.windwarddesigngroup.com . . . . .41 Winston Furniture . . . . . . . . . . . . . . . . . . . .(800) 339-5080 . . . . . . . .www.winstonfurniture.com . . . . . . . . . . .71 Woodbridge Fireplace . . . . . . . . . . . . . . . .(844)-636-3473 . . . . . . . .www.woodbridgedealer.com . . . . . . . . .59 PROFILES DIRECTORY AEI................................................................................................70, 74 Alfresco Home................................................................................64, 66 American Fyre Designs (RH Peterson)......................................................82 American Made Grills (AMD Direct)..................................................70, 74 Berlin Gardens................................................................................70, 73 Bernhardt Exteriors........................................................................64, 66 Big Green Egg ..............................................................................70, 73 British Fires....................................................................................64, WoodbridgeWoodardWinstonWindwardWildfireWarmingValorTwitchell........................................................................................83,TwinTempotest......................................................................................66,TelescopeSunbrella......................................................................................84,Spartherm......................................................................................64,SattlerRegencyRCSRatana..........................................................................................77,RainbowPowrmatic..........................................................................................82POLYWOOD..................................................................................82,PitPawleysPatioPacaTheNorthCape....................................................................................75,NapoleonMontigo..............................................................................................85ModernMemphisLovinflame....................................................................................76,LeJCInfratech........................................................................................78,HeatHargroveGensunFireF&CElmiraDuroGreenDimplex........................................................................................72,Danver..........................................................................................72,Castelle..........................................................................................72,CabanaCoast......................................................................................70BullBromic................................................................................................8766OutdoorProducts....................................................................64,70747675Outdoor(Tangent)..........................................................84,86StoveWorks..........................................................................74,78Distributors............................................................................66,77Magic(RHPeterson)........................................................................84........................................................................................76,78Manufacturing..................................................................75,78&Glo(Hearth&HomeTechnologies)........................................73,7880Bordelet(Powrmatic)........................................................................80Griddle(CGProducts)......................................................................7280WoodFireGrills................................................................76,80Flames....................................................................................77Products........................................................................76,7880OutdoorGreatRoomCompany..................................................76,80Patio............................................................................................87Renaissance............................................................................82,85IslandHammocks....................................................................85BossGrills(Dansons)..................................................................66,7487Outdoor................................................................................8783GasGrills(CGProducts)..................................................................74Fireplace..........................................................................82,85Outdura....................................................................................828586Casual............................................................................84,8672StarHome....................................................................................8487Fireplaces..............................................................................84,86Trends..............................................................................64,72OutdoorLiving(ModernFlames)................................................83DesignGroup................................................................83,85Furniture............................................................................83,87Furniture..............................................................................86Fireplace....................................................................83,86 Company Page
Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . . .91
Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . . . . .15
The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . . . .40
Phone
HPBA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(703) 522-0086 . . . . . . . .www.hpbexpo.com . . . . . . . . . . . . . . . . .79
Dimplex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .www.dimplex.com . . . . . . . . . . . . . . . . . .77
Ratana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 919-1881 . . . . . . . . .www.ratana.com . . . . . . . . . . . . . . . . . . . .37
Informa Exhibitions . . . . . . . . . . . . . . . . . . .(212) 951-6640 . . . . . . . . .www.deckexpo.com . . . . . . . . . . . . . . . . .81
Powrmatic . . . . . . . . . . . . . . . . . . . . . . . . . . .(514) 493-6400 . . . . . . . .www.powrmatic.ca . . . . . . . . . . . . . . . . . .17
Memphis Wood Fire Grills . . . . . . . . . . . . .(888) 883-2260 . . . . . . . .www.memphisgrills.com . . . . . . . . . . . . .32
Patio Renaissance . . . . . . . . . . . . . . . . . . . . .(866) 690-5673 . . . . . . . .www.patiorenaissance.com . . . . . . . . . .45
Regency Fireplace . . . . . . . . . . . . . . . . . . . .(604) 946-5155 . . . . . . . .www.regency-fire.com . . . . . . . . . . . .12, 13
Modern Flames . . . . . . . . . . . . . . . . . . . . . .(877) 246-9353 . . . . . . . .www.rpgbrands.com . . . . . . . . . . . . .19, 49
Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . . . . . .92
Bull Outdoor Products . . . . . . . . . . . . . . . .(800) 521-2855 . . . . . . . .www.bullbbq.com . . . . . . . . . . . . . . . . . .25
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