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Pr e Present: sentano:

ESC CONGRESS 2017

WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER

1

COMMUNICATION STRATEGY

JUNE 2017

TECHNICAL PROPOSAL TABLE 1

INTRODUCTION

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26 - 30 August

European Society of Cardiology is the largest community of healthcare professionals fighting against cardiovascular diseases with about 95,000 cardiologists from 140 countries.

ESC Congress represents the topical moment for discussions and debates about Cardiology: more than 30,000 attendees, about 4,500 latest abstracts and brand new guidelines steering the clinical practice all over the World. It’s particularly crucial, then, that we keep ESC Congress alive far beyond the 5 days of the event, renewing the contents with the latest publications and news, and offering healthcare professionals (mostly Italian cardiologists) the most complete and up-to-date scientific information.

Where the world of cardiology comes together

ESC CONGRESS 2017

WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER

2

COMMUNICATION STRATEGY

JUNE 2017

TECHNICAL PROPOSAL TABLE 2

TOPICS STRATEGY

TABLE 3 Heart Failure

Hypertension

Cardiac Imaging

Interventional Cardiology & Valvular Diseases

Arrhythmias & Pacing

Topics Prevention & Rehabilitation

Coronary Diseases & Ischemia

Plenary Sessions

Press conferences

Moments

Forum and Experts on the spot

Meet the trialists

Simposia and Hot Line sessions ESC CONGRESS 2017

WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER

3

COMMUNICATION STRATEGY

JUNE 2017

TECHNICAL PROPOSAL TABLE 3

MOOD BOARD

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50%

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14,327

Francesco Fedele

Presidente della Federazione Italiana di Cardiologia

terapie

VIDEO INTERVIEWS COMMENTS FROM ITALIAN AND INTERNATIONAL KEY OPINION LEADERS

ESC CONGRESS 2017

WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER

4

COMMUNICATION STRATEGY

DATA VISUALIZATION & MOTION INFOGRAPHICS NUMBERS AND FIGURES FROM THE WORLD OF CARDIOLOGY (ATRIAL FIBRILLATION, HEART FAILURE, HYPERTENSION ETC.)

JUNE 2017

VIDEOS EMOTIONAL FOOTAGES FROM THE EVENT

TECHNICAL PROPOSAL TABLE 4

SOCIAL MEDIA DISSEMINATION

ESC CONGRESS 2017

WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER

5

COMMUNICATION STRATEGY

TABLE 5

JUNE 2017

TECHNICAL PROPOSAL TABLE 5

DATA VISUALIZATION & INFOGRAPHICS

ESC CONGRESS 2017

WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER

6

COMMUNICATION STRATEGY

TABLE 6

JUNE 2017

TECHNICAL PROPOSAL TABLE 6