TABLE 1
Pr e Present: sentano:
ESC CONGRESS 2017
WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER
1
COMMUNICATION STRATEGY
JUNE 2017
TECHNICAL PROPOSAL TABLE 1
INTRODUCTION
TABLE 2
26 - 30 August
European Society of Cardiology is the largest community of healthcare professionals fighting against cardiovascular diseases with about 95,000 cardiologists from 140 countries. ESC Congress represents the topical moment for discussions and debates about Cardiology: more than 30,000 attendees, about 4,500 latest abstracts and brand new guidelines steering the clinical practice all over the World. It’s particularly crucial, then, that we keep ESC Congress alive far beyond the 5 days of the event, renewing the contents with the latest publications and news, and offering healthcare professionals (mostly Italian cardiologists) the most complete and up-to-date scientific information.
Where the world of cardiology comes together
ESC CONGRESS 2017
WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER
2
COMMUNICATION STRATEGY
JUNE 2017
TECHNICAL PROPOSAL TABLE 2
TOPICS STRATEGY
TABLE 3 Heart Failure
Hypertension
Cardiac Imaging
Interventional Cardiology & Valvular Diseases
Arrhythmias & Pacing
Topics Prevention & Rehabilitation
Coronary Diseases & Ischemia
Plenary Sessions
Press conferences
Moments
Forum and Experts on the spot
Meet the trialists
Simposia and Hot Line sessions ESC CONGRESS 2017
WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER
3
COMMUNICATION STRATEGY
JUNE 2017
TECHNICAL PROPOSAL TABLE 3
MOOD BOARD
TABLE 4
50%
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14,327
Francesco Fedele
Presidente della Federazione Italiana di Cardiologia
terapie
VIDEO INTERVIEWS COMMENTS FROM ITALIAN AND INTERNATIONAL KEY OPINION LEADERS
ESC CONGRESS 2017
WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER
4
COMMUNICATION STRATEGY
DATA VISUALIZATION & MOTION INFOGRAPHICS NUMBERS AND FIGURES FROM THE WORLD OF CARDIOLOGY (ATRIAL FIBRILLATION, HEART FAILURE, HYPERTENSION ETC.)
JUNE 2017
VIDEOS EMOTIONAL FOOTAGES FROM THE EVENT
TECHNICAL PROPOSAL TABLE 4
SOCIAL MEDIA DISSEMINATION
ESC CONGRESS 2017
WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER
5
COMMUNICATION STRATEGY
TABLE 5
JUNE 2017
TECHNICAL PROPOSAL TABLE 5
DATA VISUALIZATION & INFOGRAPHICS
ESC CONGRESS 2017
WHERE THE WORLD OF CARDIOLOGY COMES TOGETHER
6
COMMUNICATION STRATEGY
TABLE 6
JUNE 2017
TECHNICAL PROPOSAL TABLE 6