#2 AWARDS T H E P E T E R S C H M I DT G R O U P M AG A Z I N E
stars …
Peter Schmidt Group ranks among Europe’s
tions for today’s company, his focus was on packaging design. As we
top ten branding agencies (and the top three in Germany). Its designs
approach the new millennium’s second decade, the agency’s expertise
have been guiding brands to success for 35 years. Some 130 employees
has substantially expanded – reflecting the needs of a global economy
are currently crafting solutions for clients worldwide at its locations
populated by international brands. Competence in, and a passion for,
in Hamburg, Frankfurt, Munich, Tokyo and Zurich. With its complete
quality design have been augmented by the strategic know-how of
concepts, astute strategies and outstanding designs, the Peter Schmidt
branding specialists. The result: enduring, clarity-driven designs inves-
Group forges unique brand identities. When, in 1972, the designer
ting brands with identities that make them utterly distinct from the
Peter Schmidt launched the Peter Schmidt Studios and laid the founda-
competition.
¦¦¦ The
#2 AWARDS THE PETER SCHMIDT GROUP MAGAZINE
¦¦¦
Since 1964, the Art Directors Club für Deutschland (ADC) competition has been accepting commissioned creative work from Germany, Austria and Switzerland which has been published within the year. Alongside its other honours, the ADC awards the coveted ADC pins in gold, silver and bronze across 46 categories spanning the entire spectrum of creative communication.
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The International Forum for Design (iF) has stood for professional services at the interface between design and industry since 1953. Every year it presents its gold award and additional honours in six categories: communication design, materials, design china, packaging design and concepts for students.
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With its RED DOT AWARD, the North Rhine-Westfalian Design Centre honours outstanding quality in design. Internationally recognized and highly-regarded within the industry, the red dot has become an accepted standard for good design. One of the world’s largest design competitions, it has been distinguishing outstanding work in the areas of product development, communication and design since 1954.
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The GOOD DESIGN competition was launched by the Deutscher Designer Club eight years ago. Both its importance and volume of submissions to its seven categories are steadily growing. All types of design work are accepted for the two years previous, a period keyed to the length of time it often takes to realize complex projects.
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With the BERLINER TYPE prizes, AwardsUnlimited recognizes outstanding print publications in the areas of B2B and B2C communication throughout German-speaking Europe. The jury – which comprises specialists from industry, education and the press – presents gold, silver and bronze awards for overall performance in 14 categories, along with certificates for outstanding individual work and a special grand prix for exceptional achievement.
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The CORPORATE DESIGN PRIZE, which is also supervised by AwardsUnlimited, honours new and updated corporate designs from Germany, Austria and Switzerland that excel though their stellar creativity and visionary conception. The jury of creative experts may award prizes in nine categories and a grand prix for product and corporate branding projects.
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The Econ Verlag publishers and the newspaper Handelsblatt coordinate the ECON AWARD for Corporate Design which attracts entries from the field of strategic corporate communication. Individual submissions such as annual and sustainability reports, image brochures and magazines are also accepted. The winners in the individual categories receive the Econ Awards in gold, silver or bronze. The jury consists exclusively of communication industry experts and assesses the top publications from the German-speaking countries.
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The GERMAN DESIGN PRIZE, which is administered by the German Design Council, is often described as the “Prize of Prizes.“ The reason: no other design accolade makes such rigorous demands of its candidates. First presented in 1969 as the Federal Prize for Good Form, the accolade has been awarded annually since 2006 for outstanding contributions in the fields of product and communication design. A leading personality from the world of design is also honoured.
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The VISION AWARD from the League of American Communications Professionals LLC (LACP) was instituted in 2001. The goal was to create a forum in the public relations industry where the debate on best-in-class practices could flourish, and simultaneously to bestow recognition on individuals who had demonstrated exemplary communication skills. The annual award draws submissions from the world’s most-highly respected organizations.
… turn into gold.
4 ELEPHANT PRINT ¦ Awards ¦ Editorial
Editorial ¦ Awards ¦ ELEPHANT PRINT 5
DISTINGUISHED WORK
the point? Though design prizes
market. Together we have succeeded in extending our supreme
may have become a popular institution in our world, people
design standards to more and more disciplines: from packaging
still question their value. Undeniably: criteria for outstanding
and corporate images to interactive design. And over the years,
design are sometimes difficult to gauge objectively. And what is
we have grown powerfully alongside these customers – without
ultimately submitted to national and international competitions once sought to chart new territory. But, happily, there are excep-
ever losing sight of our passion for creative performance. ¦¦¦ According to the rankings of the trade periodical PAGE, we are now – after the advertising agencies –
tions too. And these occur when pioneering designs by creative
the leading source of creative ideas within the German BBDO
professionals meet courageous corporate decision-makers. ¦¦¦ The Peter Schmidt Group has been part of
network. What’s more, the magazine W & V lists us in the top five
a creative elite for over three decades now – as the numerous
Peter Schmidt Group are featured in this magazine. We wish to
awards garnered in the past demonstrate. We also have the good
thank all the jury members for the recognition they have given
fortune to work with clients who share a fundamental conviction:
us. So here’s looking forward to yet more “distinguished“ partner-
that creative excellence is a vital distinguishing factor on any
ships with our clients!
¦¦¦ What’s
often bears little resemblance to the initial, audacious design that
design agencies. The most recent accolades showered upon the
6 ELEPHANT PRINT ¦ Awards ¦ Henkel
Persil Relaunch ¦ Awards ¦ ELEPHANT PRINT 7
¦¦¦ W ORTH
ITS WEIGHT IN GOLD
A fitting stage for the 2007 iF gold awards: Munich’s Modern Pinakothek art gallery.
8 ELEPHANT PRINT ¦ Awards ¦ Henkel
Persil Relaunch ¦ Awards ¦ ELEPHANT PRINT 9
AN OSCAR FOR PERSIL
packaging can have a best-before
“In the year of its one-hundredth anniversary, we have created
date. And as the Persil brand marks its centenary, it can look
a brand new look for the heritage brand Persil, one that consol-
back on multiple design updates. Most of these have been
idates its global brand persona while – thanks to a new design
extremely subtle – and therefore scarcely registered by high-
idiom – paves our way into the future,“ said a delighted Jens-
street shoppers. Which is the exact purpose of a good facelift:
Martin Schwärzler, the international head of premium deter-
the focus should be on the impact, not the cause. But to cel-
gent brands at Henkel. Together with Armin Angerer, the CEO
ebrate their grand jubilee, the Persil marketing specialists and
of the Peter Schmidt Group, he accepted the iF gold award, the
product managers had bigger ideas. Each of the ingredients in
so-called “Design Oscar“, in the category Print Media in Munich.
the marketing mix was scrutinized and optimized – from the
The brand had already been honoured with iF’s communication
detergent’s composition through to the packaging and com-
design award in 2007. The best 30 submissions alone merit in-
munication.
clusion in iF’s “gold selection“.
¦¦¦ Even
Cause for celebration: Armin Angerer (Peter Schmidt Group) and Jens-Martin Schwärzler (Henkel) accept the 2007 iF gold award from Ralf Wiegmann, iF Managing Director (left to right).
THE PERFECT WAVE
10 ELEPHANT PRINT ¦ Awards ¦ Henkel
95° 60° 40° 20° ¦¦¦ HOT
CYCLE
¦¦¦ COLOURED
¦¦¦ DELICATE
¦¦¦ COLD
Persil Relaunch ¦ Awards ¦ ELEPHANT PRINT 11
Persil Relaunch
CYCLE
INTERNATIONAL forum design GmbH iF communication design award iF gold award 2007 NORTH RHINE-WESTphALIAN DESIGN CENTRE red dot award: communication design red dot 2007 deutscher designer club Good Design Bronze 2008
CYCLE
icon gets a facelift. The goal was to pre-
visual theme for the entire product range worldwide. A hand-
serve Persil’s brand identity, which had been fashioned over a
embellished wave instils emotion, dynamic energy and innova-
lifetime, while lending it a modern, more emotional face. And
tive spirit into a graphical base structure, investing Persil with
to develop a brand and packaging design that supported the
a fresh new buoyancy. The logo was also modified and has become
new positioning (“Persil – better than ever“), encouraged con-
an active component in the product offensive. The wave is set
sumers to respond to the brand emotionally, and therefore
in perpetual motion; Persil will remain Persil because it will not
created a contemporary brand image. The result is refreshing,
remain Persil. And that, presumably, is the secret of icons – they
with the new “motion design“ forming the key creative idea and
stay true to themselves by continually reinventing themselves.
¦¦¦ An
CYCLE
With its iF gold award and a truly standout packaging design, Persil headed the roll of honour.
WELL ABOVE AVERAGE
Annual Reports 1993 – 2007 ¦ Awards ¦ ELEPHANT PRINT 13
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
12 ELEPHANT PRINT ¦ Awards ¦ HUGO BOSS
SOLUTIONS FOR THE FASHION WORLD
19
96
¦¦¦ TAILORED
and design have much in common.
As the years have passed, an impressive little library has grown,
Expectations of both are consistently high. In the ideal case, you
with each chronicle presenting a cross-section of the core issues
can find partners with whom you can work successfully on a
from the year in question. And the awards just keep on coming.
sustained basis. The Peter Schmidt Group has been responsible
A good example of what can happen when an agency and client
for designing the annual reports for HUGO BOSS AG since 1993.
cooperate constructively for many years.
19
94
19
95
¦¦¦ Fashion
Creativity is the force that drives fashion. Every year the annual report captures the fruits of this work in a striking cover design.
TOP MODELS
14 ELEPHANT PRINT ¦ Awards ¦ HUGO BOSS
Annual Reports 1993 – 2007 ¦ Awards ¦ ELEPHANT PRINT 15
Hugo Boss Annual Report 1994 adc für deutschland ADC Competition Special Distinction 1995 EUROPEAN REGIONAL DESIGN ANNUAL Certificate of Design Excellence Special Distinction 1995 Hugo Boss Annual Report 1996 EUROPEAN REGIONAL DESIGN ANNUAL Certificate of Design Excellence
Hugo Boss Annual Report 1999
Hugo Boss Annual Report 2005
DEUTSCHER DESIGNER CLUB Good Design Finalist 2000
Hugo Boss Annual Report 2001
deutscher designer club Good Design Bronze 2005
awardsunlimited Berliner Type Certificate 2000
INTERNATIONAL forum design GmbH iF communication design award iF award 2003
awardsunlimited Berliner Type Silver 2007
Hugo Boss Annual Report 2003 RANKING DESIGN The Best Annual Reports 2003
Hugo Boss Annual Report 2004 RANKING DESIGN The Best Annual Reports 2005
Hugo Boss Annual Report 1995
Hugo Boss Annual Report 2000
EUROPEAN REGIONAL DESIGN ANNUAL Certificate of Design Excellence
INTERNATIONAL forum design GmbH iF award iF design award 2002
awardsunlimited Berliner Type Bronze 1996
awardsunlimited Berliner Type Silver 2001 Hugo Boss Annual Report 1998 NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot for supreme design quality 1999 awardsunlimited Berliner Type Bronze 1999
While each is powerfully expressive, they all harmonize perfectly: the HUGO BOSS AG annual reports.
Hugo Boss Annual Report 2006 NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2007 econ verlag handelsblatt Econ Award for Corporate Communication Shortlist 2007 lacp Vision Award Platinum 2006 Place 99 of 100
Hugo Boss Annual Report 2007 INTERNATIONAL forum design GmbH iF communication design award iF award 2008 NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot best of the best
LACP Vision Award Platinum 2007 Place 84 of 100
16 ELEPHANT PRINT ¦ Awards ¦ HUGO BOSS
Annual Reports 1993 – 2007 ¦ Awards ¦ ELEPHANT PRINT 17
Learning about completely new dimensions every year. The eye for detail makes the difference. This applies equally to design and fashion.
18 ELEPHANT PRINT ¦ Awards ¦ Wöhner
Instructional Brochure ¦ Awards ¦ ELEPHANT PRINT 19
instructional Brochure for Wöhner INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2007 NORTH RHINE-WESTFALIAN DESIGN CENTRE red dot award: communication design red dot 2007
DEUTSCHER DESIGNER CLUB Good Design Special Distinction 2008 AwardsUnlimited Berliner Type Bronze 2007
HIGHLY CHARGED ¦¦¦ A successful partnership since 1994: Wöhner
In addition to excerpts from its product portfolio, testimonials
and the Peter Schmidt Group. Epitomizing competence in the
from top international companies demonstrate the broad con-
area of busbar manufacturing, Wöhner now leads the world
fidence vested in the company’s dependability and innovative
in the niche market of electrical engineering. In its didactic
drive. Supported by the strategic brand-building work and cre-
brochure, Wöhner combines product and image dimensions,
ative brand management of the Peter Schmidt Group, Wöhner
communicates technological expertise and underscores its
will continue to blaze new trails and spark new ideas.
capacity to satisfy tomorrow’s needs.
Distinctive, detailed and refreshingly different – Wöhner’s informative brochure is a winning example of synergized content and design.
20 ELEPHANT PRINT ¦ Awards ¦ GMX
modern Talking
MultiMessenger ¦ Awards ¦ ELEPHANT PRINT 21
Let’s communicate by ICQ, MSN, AOL, Yahoo!, Google Talk, Apple iChat, Video-Chat, 1&1, file transfer, GMX e-Mail, WEB.DE, AOL, MSN, StudiVZ, MySpace and Classmates at the same time.
GMX MultiMessenger NORTH RHINE-WESTphALIAN DESIGN CENTRE red dot award: communication design red dot 2007
all have a basic need to communicate.
For the sake of clarity, the dialogs and windows have plenty of
But even basic needs can take special forms of expression. The
empty space to create a clean background for the messages. Us-
GMX MultiMessenger, “The One for All“, is a great example. Soft-
ability was the pivotal concern when refining the user interface:
ened window contours make the design truly distinctive. Subtle
after all, users want complex technology, not complex instruc-
mirror effects, blue gradients and white elements combine to
tion manuals. So from a design perspective, the “One for All“ has
produce a modern, sophisticated look.
become a definite “One Like No Other“.
¦¦¦ We
Fun meets success: the GMX MultiMessenger is a fruitful combination of user-friendliness and aesthetic appeal.
22 ELEPHANT PRINT ¦ Awards ¦ Juchheim
Die Meister ¦ Awards ¦ ELEPHANT PRINT 23
Great Taste in Packaging
¦¦¦ valentine’s
Range
Juchheim “Die Meister“ Strahlendes Glück iNTERNATIONAL FORUM DESIGN gmbH iF communication design award iF award 2007 NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award: communication design red dot 2007
the tale of an encounter between two
Peter Schmidt Group in Hamburg for many years. The packaging
cultures, and between past and present. What’s more, it’s a story
for “Strahlendes Glück“ – which commemorated St. Valentine’s
with a happy end. It’s about HAPPINESS emanating in every direc-
Day in Japan – is conceived as a light show of sorts: gold, sym-
tion. “Strahlendes Glück“ (“Rays of Happiness“) is the name of
bolizing the sun’s rays, is coupled with a sophisticated silver.
a product from the Japanese brand Juchheim. Juchheim has be-
The modern dot patterns spark a classic and powerful contrast
come synonymous with quintessential German pastries made in
in the colours. The ideal gift when you want to show someone
Japan, and the company has been trusting the experts from the
how much you value them.
¦¦¦ It’s
Gifts and tokens of friendship presented on special occasions are important features of Japanese society.
24 ELEPHANT PRINT ¦ Awards ¦ KION Kunde
Brand and Corporate Projekt Design ¦ Awards ¦ ELEPHANT PRINT 25
kion gozi ¦¦¦ (Swahili)
was happening at once. While
and meaningful yet still melodic. The word Kion derives from the
completing its merger with BOC, Linde AG was establishing its
Masai of eastern Africa, a people traditionally known as warriors
Material Handling division as an independent enterprise and
and nomads. In their native Swahili, the word “Kion(gozi)“ means
pooling the three brands Linde, STILL und OM in a new umbrella
“take the lead“ – an ideal concept to capture the new group’s
company. At the Peter Schmidt Group, our goal was to forge
market position and sustained objective. In graphical terms,
a brand identity that effectively captured the strong market
the name is represented by a superscripted bar – a distilled but
position, technological leadership and mission of the new entity.
eye-catching icon that recalls the arms of a forklift truck.
¦¦¦ Everything
A fresh name proved the threshold to success: Kion – concise Unforgettable: a company’s name is a core component of its identity.
26 ELEPHANT PRINT ¦ Awards ¦ KION
Brand and Corporate Design ¦ Awards ¦ ELEPHANT PRINT 27
Brand and Corporate Design Development Awardsunlimited Corporate Design Prize Nomination 2007
¦¦¦ Gradient
pattern showing the Kion corporate colours
on the future from day one: in the
Grey stands for the materials iron and steel, symbolizing the
Kion Group, the subline to the brand name contains the words
group’s history and identity as an engineering enterprise. On
“Material Handling Solutions“ – accentuating the century-long
the one hand, the loganberry echoes Kion’s passion to develop
competence in engineering. The word “solutions“ also points
solutions to logistics challenges. And on the other, it follows the
forward into the company’s future, which will unfold in the
colours of the three brands of the Kion Group in the colour spec-
service sector. The new Kion look also makes a visual departure
trum. Brand mission accomplished – the goal was, after all, to
from the course Linde has pursued in the past: the core colours
preserve recognition while fashioning a new image that com-
are loganberry and dark grey.
municates change and readiness for the future.
¦¦¦ Focused
Composing a complete corporate image involves harmonizing an array of specialist applications.
28 ELEPHANT PRINT ¦ Awards ¦ Cogrami Canarias
Blat Advanced Vodka ¦ Awards ¦ ELEPHANT PRINT 29
¦¦¦ Salud!
¦¦¦ 0.0
PURE ENJOYMENT consummate vodka comes from Spain.
communicates this purity in a clear, distilled shape – with a transpar-
In Blat Vodka (“blat“ is Catalan for “wheat“), the brothers Fernando
ent logo that is engraved only. The bottle’s reinforced base and
and Esteban Banús are currently producing the world’s purest vodka.
unusual finish at the bottom recall the tactility of a vodka glass. This
In fact, its impurity level is currently so low that it completely belies
is distinctive, classic design at its best. And a memorable sensory
quantification – despite being made in traditional stills. Our design
experience on the “outside“ as well.
¦¦¦ The
Purity cannot be refined – clean, distinctive contours offer the best design solution for a vodka of this superb quality.
mg/l impurities
Blat Advanced Vodka iNTERNATIONAL FORUM DESIGN GmbH iF packaging award iF award 2008 Deutscher Designer Club Good Design Bronze 2008
BIG IMPRESSIONS
30 ELEPHANT PRINT ¦ Awards ¦ Peter Schmidt Group
ELEPHANT PRINT No. 1 ¦ Awards ¦ ELEPHANT PRINT 31
Elephant Print No. 1 INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2007
an elephant enters the scene, it
followed a travel trail. After all, Peter Schmidt Group person-
always makes a lasting impression. And that evidently applies
nel have run projects in the world’s remotest regions. But we
to the Peter Schmidt Group’s print productions as well. Elephant
aren’t only interested in breaking new ground literally. It’s pos-
Print has taken us to a new field and a new plane, leaving our
sible to explore new horizons without ever leaving a country – or
stamp on readers and jurors alike. The Peter Schmidt Group’s
even a desk. Being open-minded, staying curious – those are the
customer magazine provides regular reports on current projects,
qualities we want to cultivate. And the second issue of Elephant
with every issue devoted to a special theme. The debut edition
Print? You’re looking at it right now.
¦¦¦ Whenever
Making a splash with its very first issue: the concept and design of the customer magazine mirror the current creative output of our five locations.
32 ELEPHANT PRINT ¦ Awards ¦ Linde AG
Fit for the Future
up with a global player: Since 2004
The strategic brand-building that underpinned the repositioning
the Peter Schmidt Group has been the lead advertising agency for
process culminated in a new corporate image that fused the rich
Linde AG. It has been an exciting challenge that spans every aspect
tradition of the company with its promising future. Integrating the
of the brand, from strategic repositioning through corporate design
stylized “L “ from the corporate font, the claim “LeadIng.“ distils the
to communications. What began as cautious refinements to the
corporate mission to its essence and sends a powerful message of
Linde logo evolved into an intensive partnership – which gained a
responsible leadership. The capital “I“ in the middle adds another
new dimension when Linde AG and the BOC Group merged to be-
dimension in German, as “Ing.“ is the abbreviation for “engineer“.
Competitive at all times: Linde trusts the Peter Schmidt Group to be its creative sparring partner.
Corporate Design Relaunch ¦ Awards ¦ ELEPHANT PRINT 33
¦¦¦ Teaming
come the world leader in industrial gases and engineering in 2006.
34 ELEPHANT PRINT ¦ Awards ¦ Linde AG
brand Maintenance
Corporate Design Relaunch ¦ Awards ¦ ELEPHANT PRINT 35
Linde Corporate Design Relaunch 2004 awardsunlimited Corporate Design Prize Award 2006 econ verlag handelsblatt Econ Award for Corporate Communication Shortlist 2007
german design council German Design Prize Nomination 2008
A consistent brand image extends to every type of media: the corporate design of a global player demands detailed specifications covering a range of applications.
36 ELEPHANT PRINT ¦ Awards ¦ Linde KundeAG
Annual Reports Projekt ¦ Awards ¦ ELEPHANT PRINT 37
Linde Annual Report 2007 INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2008 Linde Corporate Responsibility Report 2007
Linde Corporate Responsibility Report 2005 INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2006
TROPHY HUNTERS
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2007
INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2008 NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2008 LACP Vision Award most creative Gold 2007 Place 83 of 100
econ verlag handelsblatt Econ Award for Corporate Communication Shortlist 2007 German Design Council German Design Prize Nomination 2008
publications are key compo-
Report covers Linde’s activities groupwide for the first time in
nents of any brand. Products such as annual and corporate
four strategic areas: environment, human resources, society and
responsibility reports target a variety of interest groups that are
the capital markets. At the same time, the company is pursuing
directly or indirectly linked to the company’s activities. With both
an innovative path by dividing its annual report into financial
of these publications, Linde and the Peter Schmidt Group are
and feature publications – posting yet another success, as testi-
venturing into uncharted territory. The Corporate Responsibility
fied by the numerous awards.
¦¦¦ Corporate
LACP Vision Award Platinum 2007 Place 28 of 100
Linde Annual Report 2005 INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2006 awardsunlimited Berliner Type Bronze 2007 German Design Council German Design Prize Nomination 2008
Linde Annual Report 2006 INTERNATIONAL FORUM DESIGN gmbh iF communication design award iF award 2007 NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2007 awardsunlimited Berliner Type Nomination 2008 LACP Vision Award Platinum 2006 most engaging Place 5 of 100 econ verlag handelsblatt Econ Award for Corporate Communication Shortlist 2007
Corporate publications are crucial to communicating a company's identity to outsiders – and an important aspect of image-building.
38 ELEPHANT PRINT ¦ Awards ¦ Peter Schmidt Group
Image Book ¦ Awards ¦ ELEPHANT PRINT 39
MASTER PIECES
Peter Schmidt Group Image bOOK 2008 international forum design gmbh iF communication design award iF award 2008 awardsunlimited Berliner Type Certificate 2008
Please send enquiries to: linda.pudel@peter-schmidt-group.de
mainspring powering our work is passion.
a permanent place in New York City’s Museum of Modern Art –
Our agency book invites readers to discover this special qual-
to contemporary design work for national and international
ity in all its diversity. The clear, plain-spoken style reflects the
clients: passion is the common and perennial theme. So any-
unique approach of the Peter Schmidt Group while offering in-
one not completely familiar with our portfolio can now catch up
sights into an array of outstanding projects. The reader is invited
quickly: by simply ordering a copy of the book from the e-mail
to embark on an odyssey through more than three decades of
address provided on the following page.
¦¦¦ The
design history. From the flacon for Jil Sander – which has earned
T H E P E T E R S C H M I DT G R O U P M A G A Z I N E Peter Schmidt Group Hamburg ¦ Frankfurt ¦ Munich ¦ Zurich ¦ Tokyo Masthead ¦ Contact Publisher Peter Schmidt Group GmbH Linda Pudel Corporate Communications Westhafenplatz 8 60327 Frankfurt am Main Germany Tel. +49 (0) 69 ¦ 85 09 93 - 29 Fax +49 (0) 69 ¦ 85 09 93 - 7 703 Copywriting stefan.boeckler@b-99.de Photography iF – Dirk Meussling: pp. 06 ¦ 09 ¦ 10 Roland Liedke: p. 11 Andreas Klingberg: pp. 12 ¦ 16–17 ¦ 28 Ingrid von Hoff: pp. 22–23 Uwe Rasp: p. 27 (oben) Eugen Haller: p. 29 Rüdiger Nehmzow: pp. 32–33 Andreas Pohlmann: pp. 34–35 Production, composing and lithography Brand Implementation GmbH, Hamburg Printing Mediadruckwerk, Hamburg Printed on Galaxi Keramik from Papier Union English Gilbert & Bartlett GbR, Hamburg