Communications Department
Framework for Success
Vision
Purpose
What We Do
2022
Guiding Principles
Who We Are
How to Reach Out
Commu ni
sion t Vi en
e D p s a n r o t i m t a c
Rely on tools and resources to help resolve issues.
Take ownership of our work.
Be consistent and follow through without being asked for status.
Be responsive, maintain schedules and meet deadlines.
Be prepared and actively participate.
Be creative and implement out-of-the-box approaches.
Continually strive to learn and adopt best practices from others.
Manage expectations.
Share our guiding principles.
Provide clear direction internally regarding roles and responsibilities.
PIERCE COUNTY PLANNING & PUBLIC WORKS DIRECTOR TEAM
OFFICE ASSISTANT DIRECTOR
DEPUTY DIRECTOR
2 PROJECT ANALYSTS
ASSISTANT DIRECTOR
BUSINESS AND FINANCIAL OPERATIONS INNOVATION AND TECHNOLOGY STRATEGY AND PERFORMANCE COMMUNICATIONS
Communications Department Staff Supporting PPW
AIRPORT AND FERRY
DEVELOPMENT CENTER
BUILDING AND CODE ENFORCEMENT
LAND USE AND ENVIRONMENTAL REVIEW
DEVELOPMENT ENGINEERING
MAINTENANCE AND OPERATIONS
LONG RANGE PLANNING
OFFICE OF COUNTY ENGINEER
SEWER
SUSTAINABLE RESOURCES
SURFACE WATER MANAGEMENT
PIERCE COUNTY COMMUNICATIONS DEPARTMENT DIRECTOR OF COMMUNICATIONS
COMMUNICATIONS COORDINATOR
PUBLIC INFORMATION SPECIALIST ED, FACILITIES, AND PARKS
PUBLIC INFORMATION SPECIALIST EMERGENCY MANAGEMENT
PUBLIC INFORMATION SPECIALIST HUMAN SERVICES
COMMUNICATIONS MANAGER DIGITAL COMMUNICATIONS
COMMUNICATIONS MANAGER PLANNING AND PUBLIC WORKS
COMMUNICATIONS MANAGER PCTV
SOCIAL MEDIA SPECIALIST
PUBLIC INFORMATION SPECIALIST
CABLE OPERATIONS SPECIALIST
COMMUNICATIONS ASSISTANT
PUBLIC INFORMATION SPECIALIST
CABLE OPERATIONS SPECIALIST
COMMUNICATIONS ASSISTANT
PUBLIC INFORMATION SPECIALIST
CABLE OPERATIONS SPECIALIST
COMMUNICATIONS COORDINATOR
PUBLIC INFORMATION SPECIALIST
CABLE OPERATIONS SPECIALIST
PUBLIC INFORMATION SPECIALIST
CABLE OPERATIONS SPECIALIST
PUBLIC INFORMATION SPECIALIST
EXTRA HIRE
EXTRA HIRE
PLANNING & PUBLIC WORKS COMMUNICATIONS Communications Team Manager ERIN BABBO Leadership Team Support Strategy and Performance
Public Information Specialists
AARON COPADO
AKIKO ODA
AMANDA HANSEN
ANNE RADFORD
Surface Water Management
Sewer
Graphic and Web Design
Maintenance and Operations
Airport and Ferry
Airport and Ferry
Social Media
Office of the County Engineer
CHRISTINA ROHILA
TARA LONG
Surface Water Management
Building and Code Enforcement
Land Use and Environmental Review
Business and Financial Operations
Development Center
Long Range Planning
Innovation and Technology
Development Engineering
Sustainable Resources
t a W o h e D W • Communication planning and strategy • Community relations • Copy editing • Crisis communication management • Event planning and execution • Graphic design • Internal/external messaging • Media relations • Outreach materials
t a W o h e D W • Photography and video production • Presentation support • Reputation/Brand management • Social media management • Survey design and implementation • Website management
7 Guiding Principles PRINCIPLE HOW
MEASURING SUCCESS
GUIDING PRINCIPLE #1 Respond to change with a positive attitude
Be flexible and continue to adapt to change. • Talented and Diverse Employees
PRINCIPLE
and utilize available resources to adapt.
Feedback from Director and division managers throughout the year.
Support efforts to evaluate PPW Communications team division assignments
Feedback from mid-year survey sent to clients,
and reorganization.
manager, Director, Leadership Team.
HOW
MEASURING SUCCESS
GUIDING PRINCIPLE #2 Social media analytics and trends as
Increase team’s dedication to tell the PPW story through social media. • Customer Focused Services
PRINCIPLE
referenced in the annual PPW social media Dedicate 5% of staff meetings to social
report.
media, and one staff meeting each month to brainstorm, develop and discuss
Participation in brainstorming sessions and
comprehensive social media content that
scheduling of content per the content
supports organizational objectives.
calendar.
HOW
MEASURING SUCCESS
GUIDING PRINCIPLE #3 Utilize 2022 project forecast to see where there are opportunities to plan and prepare for upcoming work.
Be proactive in our communications.
Obtain early buy-in on messages and products.
Feedback from mid-year survey sent to clients, manager, Director, Leadership Team.
Look for opportunities to capitalize on existing
• Customer Focused Services
PRINCIPLE
stories or situations.
Cognito forms and feedback.
HOW
MEASURING SUCCESS
GUIDING PRINCIPLE #4 Manage workload through managing client expectations.
Update 2022 Project Forecast schedule quarterly and share with PPW Senior Managers. Establish, share and review delivery/milestone
Feedback from mid-year survey sent to
schedule with all clients on projects.
clients, manager, Director, Leadership Team.
• Customer Focused Services
Know when to ask for help and bring potential
• Accountability for Results
solutions to manager.
Cognito forms and feedback.
HOW
MEASURING SUCCESS
PRINCIPLE
GUIDING PRINCIPLE #5 Feedback from mid-year survey sent to clients, manager, Director, Leadership
Challenge the status quo.
Don’t assume. Ask questions if you don’t
Team.
understand why something is being done. Cognito feedback.
• Accountability for Results
Suggest ways a task can be better
• Customer Focused Services
accomplished.
Feedback badges.
HOW
MEASURING SUCCESS
PRINCIPLE
GUIDING PRINCIPLE #6
Use proper division titles. Maintain focus on accomplishing the PPW Strategic Initiatives.
Support integration of Planning and Public Works.
Feedback from mid-year survey sent to Support Leadership Team philosophy and guidance.
clients, manager, Director, Leadership Team.
Look for opportunities to make connections among
• Customer Focused Services
PRINCIPLE
divisions to create cohesion.
Feedback badges.
HOW
MEASURING SUCCESS
GUIDING PRINCIPLE #7 Be the example. Strengthen leadership and communications skills through training.
Obtain Bronze Leadership Certification. Training to support developing/strengthening communications skills.
Bronze Certification is completed.
• Talented and Diverse Employees
Think outside the box. Bring creative
At least two professional trainings are
• Regional Leadership
solutions to the table.
taken by the end of 2022.
HOW
MEASURING SUCCESS
OBJECTIVE
How to Reach Out Contact Your Public Information Specialist
How to Reach Out Submit a Project Request Form on Cognito