Graphic Standard Manual
Table of Content
3 
Logo Philosophy
4
Minimum Size
5
Safe Area
6
Color
7
Variations
8
Typeface
11
Applications
12
Logo Philosophy Established in 1986, Bank Rakyat Indonesia now has 5000 branch office all over Indonesia and earned trust from all the citizens, especially local Indonesians. The logo is using three lines to symbolized that Indonesia is surrounded by three largest ocean; Indian Ocean, Pacific Ocean, and South China Sea. The typeface rounded to show that Bank Rakyat Indonesia is friendly and flexible, to meet the needs of the customer. The blue is to represent loyalty, which is already proved by the customers that Bank Rakyat Indonesia is trustworthy and experienced. 4 
Minimum Size With text
Without text
It is important to scale the logo proportionally, so that it still legible and consistent. There are no maximum size of the logo, as long as it’s still proportional and still following the manual.
1.4 cm 2.9 cm 1.8 cm 3.7 cm
5 
Safe Area The safe area is established to create a “safe space” between the logo or other object, so that it won’t clash with other logos or distrupt it.
1 cm 1.2 cm
6
Color To accurately produce the logo, please follow the description provided. It will using dark blue and white, to represent the vision and mission of Bank Rakyat Indonesia.
BRI Dark Blue C : 100% M : 52% Y: 0% K: 37% Pantone P 107-16 C
7 
Variations All the element including graphic, colour, and typefaces cannot be changed. Any elements that are changed not according to the manual can lead to unrecognizable logo, misconceptions of the brand, and change the philosophy of the company.
8 
If the background of the object is not white, please use the blue background we provided to avoid eye straint and misconceptions of the brand.
9 
NEVER apply any effects, skew, distort, or change any elements of the logo. Here are some examples that are prohibited.
10 
Typeface The logo type and body text are using Arial Regular, while the headline text is using Arial Regular Bold to distinguish the title from the text to give formal look and still feels friendly. The color of the headline could be black to provide printing efficiency, or use the blue we provide to be more aesthetically pleasing. Please always use black for the text.
Arial Black
The quick brown fox jumps over the lazy dog Arial Black
The quick brown fox jumps over the lazy dog Arial Regular
The quick brown fox jumps over the lazy dog 11 
Elements In some applications, graphic element is needed to strengthen the design. Bank Rakyat Indonesia use the dot from I in BRI. Please place it at the corner of the document or the machine. The element is to symbolize that Bank Rakyat Indonesia is everywhere in Indonesia, from the big cities to the corner of Indonesia, from Sabang to Merauke.
12 
Applications Business cards, letterhead, envelope, passbook, uniform, ATM machine, ATM card and ID card
13 
Business Card with Name
14 
Tlp. : (62-21) 2510244, 2510254, 2510264, 2510269, 2510279 Fax. : (62-21) 2500065, 2500077
Sarah Priyatno Vice President Manager Kantor Pusat Gedung BRI 1 Jl. Jenderal Sudirman , Kav.44-46 Jakarta 10210 Indonesia
Tlp. : (62-21) 2510244, 2510254, 2510264, 2510269, 2510279 Fax. : (62-21) 2500065, 2500077
Business Card without Name
15 
Kantor Pusat Gedung BRI 1 Jl. Jenderal Sudirman , Kav.44-46 Jakarta 10210 Indonesia
Kantor Pusat Gedung BRI 1 Jl. Jenderal Sudirman , Kav.44-46 Jakarta 10210 Indonesia Tlp. : (62-21) 2510244, 2510254, 2510264, 2510269, 2510279 Fax. : (62-21) 2500065, 2500077
Letterhead
16 
ID Card
Hansen Salim
Tanda pengenal ini berlaku selama pemegang berstatus sebagai karyawan Bank BRI Tanda pengenal ini wajib dipakai selama jam kerja/ menjalankan tugas Bila menemukan kartu ini mohon dikembalikan ke Bank BRI terdekat
17 
ATM Card
AUTHORIZED SIGNATURE
This Card is the property of BRI Card Center, and is subject to cancellation without notice. By signing and /or using this card, the holder agrees to be bound by terms and conditions specified in the BRI Card Center Agreement and all future amendments there to. If found please return to BRI Card Center. This card is issued by PT BANK RAKYAT INDONESIA (Persero) pursuant to license by MasterCard International
18 
Envelope Kantor Pusat Gedung BRI 1 Jl. Jenderal Sudirman , Kav.44-46 Jakarta 10210 Indonesia
19 
Uniform
20 
21  Buku Tabungan
Passbook http://www.bri.co.id/
@BRIofficialpage@
BANKBRI_ID
ATM Machine
22 
Bag (Souvenir)
23