PDI Project Design Implementation
Black Lives Matter
Gun Violence and Mass Shootings
Use public transport campaign
Doa Orangtua untuk Anak
Movement against violence and racism towards AfricanAmerican folks. To educate people that what they’re making big fuss is only about the skin color, about part of human body that adapt to the surroundings so human can survive. Since cars and motorcycles can be easily purchased now, and the roads are getting more and more narrow, and creating more carbon dioxide because too many motorcycles and cars. Public transport can be found anywhere nowadays, and some even can be called or reserved. Time to use public transport to reduce the carbon dioxide, also, less traffic jam.
Save the Bees
Since the bees are dying at an alarming rate because the insecticides called neonicotinoids, which is widely used by farmers, mostly commercial agriculture. Other pesticides also playing a part of the cause, which makes it more hard for bees to find more flowers and plants to pollinate. It became a major problem because bees are the main pollinator for most fruits and nut crops you eat. If the bees die, humans will also die.
Leave the Sharks Alone
People often see sharks as a killing machine, and tend to hunt it down for people’s safety. Which is weird because sharks already live in the sea and people are the ones who manifests the sea. If sharks became extinct, there would be major ecological damage, such as small animal extinction, algae overgrowth and coral reef death. Sharks are a crucial part of the marine ecosystem and are necessary for the world’s oceans to operate.
Unexplainable motive behind gun violence and mass shootings makes everyone lives in terror. Nothing come out from venting the frustration to killing people, and makes you more frustrated instead, or even addicted. No matter how much you hate your parents, they still hope for the best for their children. Remember your roots.
Pay compliments
It doesn’t hurt anyone to give someone compliments. Giving compliments to someone makes you and the person happy.
Reduce Food Waste
Because most of the trashes come from food waste, it causes environmental problems, such as land degradation, produce more greenhouse gas and also waste of money. People can reduce it by avoiding impulse buys, planning their meals, and try to use all the food available at home.
Brain Dump ADHD children
Not all ADHD kids are hyperactive, but they do have their own little world. They may appear spacey and unmotivated. Instead of figuring out what they’re thinking or force them to talk, let them write and draw what’s on their mind.
Writing prompt for kids
Kids love to learn something new, and they also love creating something new. So trigger the kids to create something, be wild!
Don’t blame your kids
Differentiate between wants and needs
It’s fine to buy the things you want once in a while, but even though it may be quite expensive to you. However, people tend to complain about the price of something they need, and end up not buying it, while they’re ready to spent every money for something they won’t need in the long run. So try to differentiate between want and needs to make economy better.
IDEAS
Some of the parents like to blame the child because they don’t want to admit their faults or responsible with their own actions, and thus using the child as a scape goat.
Drivers
Bees play an important part in our life, as they are the one who pollinate most of our foods. However, the number of bees are dropping in an alarming rate because the use of insecticides and pesticides that are harmful for bees, and they start losing their habitat caused by human-based climate change, harmful farming practices, and lack of habitat. Only few number of people know about this, and so far they can only support the bees by buying local honey. Most of the campaigns are PSA, and doing projects involving big companies, so local people still doesn’t know how to save the bees in their own power. The campaign has no interactivity between the people and the issue, and there’s no trigger from the campaign itself.
Solutions
To trigger the consumers, the solution will be selling bee-friendly flower seeds. They already know the idea, it’s time to plant it. They don’t have to be a beekeeper to support the bees as it need huge amount of startup money. However, they can provide the plants that bees need and also reduce greenhouse gases that causes climate change. Since people care a lot about food, we’ll try to sell local honey, explaining what is happening to the number of bees and what happened if bees die and the benefits of buying the honey, which is supporting local bees and the beekeepers, and also provide more food for the next generations.
Feasibility
Planting new seeds for the bees is more interactive, since people will learn directly about the plants they’re planting and get to see the bees in action if they want to. What will the project need is packaging model, which the members involved can discuss. The project manager will provide the references, summaries and informations regarding the project and the designer can provide the illustrations and the elements needed.
feasibility Studies
Alternative
Bees are in decline across the world. Each year, the number drops to an alarming rate caused by new diseases and habitat loss. Their lose cause a serious threat to 75% of the crops species, as pollination is one of the effective way to form and enhanced their crops.
Humans rely heavily on bees’ pollination, yet continue with farming practices that could easily harm the bees. Large scale-farms is growing vast swathes of single type of plant, making it hard for wild pollinators to pollinate other plants. Large-scale farms need to harvest food fast, which is why they use commercial pollinators from one country to another to speed up the process. Other than bringing new disease to a new place, these migratory beekeeping move from one country to another, from crop to crop, which could be the cause of Colony Collapse Disorder (CCD), a phenomenon where the majority of worker bees disappear and leave the queen behind. Bringing pollinators from one spot to another also bring new disease to the local and wild bees. Large scale farms also banish diverse landscapes. Hills, rivers, trees, making it hard for wild bees to avoid disturbance. Pesticides and insecticides also play a part in this situation. Since pesticides and insecticides are the most effective way to reduce pests on crops, largescale farms has been using it ever since. When the pests adapt and evolve to face the chemicals, new types of insecticides and pesticides are being made. Even though nowadays pesticides and insecticides has been controlled, better regulated, and less damaging, pesticides and insecticides are made to destroy pests. Used badly, they can have severe consequences both for ecosystem and for human health.
summary
The number of crops that rely on insect pollination also increased drastically in the last 50 years, and most of the pollinators are by honey bees. In some crops, without pollination, produced less sweet fruits and shorter shelf life, and other crops can’t even form their fruits and nuts.
People can still reversing the decline, it doesn’t have to be big. Many gardens already provide some of the nectar bees need. However, they can make it better by start planting flowers bees prefer. Before buying the seeds, determine the type of the flowers. Choose the one with simple structure. Start with the daisy flower structure. Open structure, with outer ring and petals and stamens in the center. Tubular flowers, like flowers from the pea family also works fine, as long as the stamens are in the center and allows the bees to take the nectar and the pollen.
There’s an alternative if there are no shrubs whatsoever, or want to keep the garden clean by providing bee house. The bee house could be made from bamboo, to provide ready-made nest holes with variety of diameters, from clay to provide long-lasting bee house, or from wood block, to substitute the natural habitat of tree dotted with insect holes. Solitary bees build nests in the holes of the bee house, and bee house also offer the chance to observe bees up close. Not all place has some space for garden. People can plant bee-friendly flowers in pots and hang a small bee house. Try to combine a tall plant, surrounded by mid-height plants and edged with a railing height plants so that it balance. If the space is limited, people can choose from just two categories out of three. Bees are important in an ecosystem, to maintain the number of parasites, to pollinate plants so they can produce fruits and nuts for other animals, and feed the livestocks. Humans need fruits and livestocks to live. Losing bees and other pollinators will cause a mess in the ecosystem, removing a source of food for other predators, livestocks and humans lose their food source, plants won’t be able to produce fruits and nuts, and causing serious damage to other plants that need their support.
summary
Colors of the flowers also play an important part, since bees perceive different spectrum of color. Bees can see colors at ultraviolet end of the spectrum that are invisible to humans. The color purple may seem blue to the bees, yellow and orange may seem yellow-green to bees, and red will be black or invisible through the bees’ eyes. Visit local gardens to see which plants the bees like and how to apply it in their own garden. It will be nice if the garden is provided with place for bees to rest. Many solitary bee species like to nest in dead tree branches or shrubs, so try not to remove them.Not only to suppress the weeds, shrubs also prevent bees that nest underground from reaching the soil.Try to leave some space for the soil for the mining bees to make their nests.
Background Summary
STRENGTH • Focuses on issues that people experience it firsthand • Persuade people to at least take small actions for better world • By selling the seeds, there’s an interactivity between the people and the issue WEAKNESS • Higher price for selling the seeds • A new movement few people know Opportunities • People may learn the importance of bees’ existence • They reduce the amount of greenhouse gas along the way • People can observe the plants and bees up close THREAT • People still scared by the idea of bees at their house and proceed not to buy it • People who already know the plants might buy it from different place for cheaper price • Not a lot of people are interested in planting new plants at their home
OVERVIEW
Project Save the bees campaign and packaging design for SOS-Bees. Design Component Packaging, POS (Point of Selling), and banners to create awareness of the importance of bees in an ecosystem. DRIVERS • Awareness of the importance of bees in an ecosystem • Learn how as an individual can support bees • Better agriculture AUDIENCE The campaign is talking to: • male and female age 11-17 • likes to learn new subject interactively They think the campaign is: • Important because it involves food/agriculture • Fun because it’s more interactive • Simple The audience should care because Humans rely heavily on bees’ pollination. Without pollination, the quality of agriculture will drop, like some plants will bear little to no fruits and grains. Meaning there’ll be no food left for other animals and humans to eat and processed.
creative brief
SOS-Bees A non-profit organization with offices in 10 countries that focuses on climate change, saving forests, and encouraging responsible farming practices for sustainable agriculture. For sustainable agriculture, bees are playing important role and start focusing on how to support bees. Their campaigns so far revolve around peaceful protests and doing their campaign as a group. Now they want to persuade individuals who are not in the group or not farmers to start supporting bees by planting bee-friendly plants.
COMPETITORS
Conservation International STRENGTH • Focus on foods, forests and fresh water to create better civilization • Has branches in 30 countries • Support protected areas and interventions across 77 countries • Backed up by government • Focus on places people doesn’t know, gives them exposure to other people WEAKNESS • Might be hard to get funds from government in the process Opportunities • With large number of supporters and back up from government, their campaign could be large and making impact to the world • Since they introduce the places not many people know about, local people will appreciate it, thus good image THREATS • There have been criticism about the organization about greenwashing • Some people are quite skeptical about the organization The SOS-Bees campaign is different because the action is: • Relatable • could be done in their own power • Important for better food/agriculture TONE • Friendly • Fun
MESSAGE
If bees die, humans die. SOS-Bees WANT THE AUDIENCE TO TAKE AWAY: A feeling that they could support quality of agriculture by supporting pollinators/ bees.
DETAILS
DELIVERABLES: Logo of SOS-Bees Packaging Banner Point of Selling RESTRICTIONS Dark colors neon colors
creative brief
WWF (World Wide Fund for Nature) STRENGTH • Largest conservation organization • Has over five million supporters worldwide • Strong brand name WEAKNESS Doesn’t do campaign or actions that local people can do at their own power OPPORTUNITIES • With strong brand name, WWF’s campaign will have more supporters • People believe WWF more because they’re more well known, thus they’re willing to fund the campaign THREATS • People who are skeptical about conservation campaign • Ignorant people who doesn’t see the connection between them and the issue
CLIENT OVERVIEW
SCOPE OF WORK PACKAGING Logo Label Container
CAMPAIGN Banner/Poster
proposal
SOS-Bees Started from a group of people who are concerned with the quality of agriculture, SOS-Bees is a non-profit organization with offices in 10 countries that focuses on climate change, saving forests, and encouraging responsible farming practices for sustainable agriculture. SOS-Bees focuses on all of these to preserve wild-bees’ habitats and reducing the numbers of bees in decline. So far they have spread the word about the importance of bees in ecosystem through: internet/blog posts peaceful protests making online community for farmers for discussing how to do safe farming practices convince individuals to join the community for better agriculture
RESEARCH
WEEK 4 Research reference for packaging Buy seeds ( 10 November 2016) Outcome: Design strategy Design criteria Concept of the campaign
STRATEGIES, EXPLORATION
WEEK 5 Sketch logo Sketch packaging Buy seeds (17 November 2016) Outcomes: Rough sketches of packaging and logo Narrow the choices of the sketches down WEEK 6 Tight sketches packaging Tight sketches logo Outcomes: Choose the design that are most appropriate for the project
DEVELOPMENT
WEEK 8 Develop packaging Banner design Outcome: Packaging progress
REFINEMENT
WEEK 9 Improve banner Test print packaging Outcome: Prototype packaging Banner progress WEEK 10 Refine packaging Improve banner
PRODUCTION
WEEK 11 Print final packaging and banner
MANUFACTURE / LAUNCH WEEK 12 Submission
proposal
WEEK 7 Develop packaging ( logo, illustrations) Outcomes: Packaging progress
RECAP
TOTAL FEES Label design Container design
Rp.35,000,000,-
CAMPAIGN
Banne/Poster
Rp.23,200,000,-
Subtotal Tax (10%)
Rp.58,200,000,Rp. 5,820,000,-
TOTAL
Rp,64,020,000,-
proposal
PACKAGING
RECAP
TOTAL TIMEFRAME
RESEARCH:
STRATEGIES, EXPLORATION:
BILLING PLAN
1 WEEK
2 WEEKS
BEFORE PROJECT BEGINS 60% from total billing AFTER PROJECT COMPLETION 40% from total billing ___
2 WEEKS
REFINEMENT:
2 WEEKS
PRODUCTION:
1 WEEK
MANUFACTURE / LAUNCH:
1 WEEK
TOTAL TIME:
9 WEEKS
Payment should be made to: Lithium100 Studio BNI Cab. Boulevard Kelapa Gading #288 898 777
proposal
DEVELOPMENT: