THE WEBSITE BLUEPRINT Before we jump on to Squarespace... The Website Blueprint provides a proven process for creating successful websites, developed and refined over two decades of experience in the web design industry. Extracted from our flagship online course with the same name, this process has been delivered, tested and optimised for maximum efficiency and effectiveness. It now forms an essential part of our web design workshops. One of the key benefits of this process is its scalability. Whether you're working on a small personal project or a large corporate website, the steps can be expanded or condensed, depending on the scale of your project. We will give you a glimpse of the process in this chapter.
COVER YOUR BASES What is this website for? What are the key objectives? Think about market trends and outside factors.
BULLET-POINT BRIEF
MARKET TRENDS Growth or decline in your industry External impacts and events
Even if you are only creating a one-page design, write a short lists of bullet points covering what the website is for, and what it needs to achieve.
YOUR OVERHEADS Development costs Marketing Shipping
BACKGROUND About your business, key milestones
COMPETITOR ANALYSIS Local or National Your position in the market New innovations Do you have an edge (USP)?
AUDIENCE Your target demographic/s EDGE What sets you apart from your competitors DELIVER What does the website sell/provide
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MEASURE How can we consistently measure the performance of this website?
