PML 2010 media kit

The Market Letter For Porsche Automobiles

2010 Media Kit “A Fresh Look...A Fresh Opportunity�

The Market Letter For Porsche Automobiles “A Fresh Look...A Fresh Opportunity” Who We Are PML – The Market Letter for Porsche Automobiles is a bi-monthly print publication which brings together buyers and sellers of Porsche cars, along with related products and services.

Now in its 28th year, PML is a forum for Porsche enthusiasts throughout North and Central America, The United Kingdom, Europe, Asia, and the rest of the world.

What We’re Doing PML publishes anywhere from 300 to 600 Porsche-specific, classified ads per bi-monthly period – more than any other printed publication available today.

Joining the classified ads are model-specific “asking price” tables, along with technical and feature articles containing fullcolor photos and detailed illustrations.

Classified ads change bi-monthly, so the reader sees fresh ads with each issue. This format simply cannot be found anywhere else.

Who We Talk to The typical PML subscriber is a serious Porsche enthusiast who is dedicated to The Marque.

The reader may be shopping for their first, second, or third Porsche, or may be seeking to place a current car with the right buyer. With our high car count, we can help.

PML also lists Competition Cars, Parts, Tools, and select Artwork and Literature. PML is the venue that enjoys an audience/product focus that is hard to replicate.

Where We’re Going The internet has now become a key element of any developed ad campaign. Consumers have gone online “en masse” to research, evaluate, and ultimately purchase Porsche cars, products, and services.

Whether it’s reinforcing a current print advertising message in the PML print publication - or following the consumer segment onto the internet for maximum exposure - The re-designed PMLETTER.COM website is an ideal venue for Porsche-specific ad placement. The global reach of PMLETTER.COM provides the opportunity to market the wider audience.

PML also offers an embedded video capability as part of the PMLETTER.COM Website Advertising Program. This creates an additional dimension to your ad presence on the pages of PML.

For Further Information and Current Advertising Rates:

Please Contact: Mr. David Maxwell - Ph: 503.381.4925 Email: sales@pmletter.com

The Market Letter For Porsche Automobiles “A Fresh Look...A Fresh Opportunity” How PML Can Help You PML has deliberately maintained a low advertising rate structure to accommodate both large and small accounts.

PML offers the biggest value for your advertising dollar. Our ad programs are all-inclusive - addressing both web and print formats - and personally tailored to your specific objectives. Due to the highly customizable nature of our ad programs, sample ad rates are not published in this brochure. The most current rates are available on request.

The content of PML is sharply focused. PML readers represent an important buying demographic for your products and services. As a group, PML readers are generally not adversely affected by fluctations in the economy.

The PML Team stands ready to work with you in any manner necessary to ensure quality and client satisfaction.

Shown below are three sample pages from a recent edition of PML

www.aicauto.com All Porsches were created equal...

Some were just better loved!

Now in Thousand Oaks, CA

PORSCHE H E A D Q U A RT E R S FULL PORSCHE SERVICE ACCESSORIES SALES

1987 911 Carrera Coupe, California Car, G50 5spd, Perfect! $33,900.

$71,000 (407)361-1102 FL 2009 Cayenne GTS, Nordic Gold/Tan lthr, rare 6spd, 2200 miles, Showroom condition, this Cayenne is very nicely equipped and a real hoot to drive with the manual $72,997 (239)784-6229 FL

2002 996 C4 Cabriolet, Seal Grey/Black leather, 15k miles, 6spd, Meticulously maintained and always garaged, 2nd car with lots of performance upgrades, 18" wheels and more, call for complete details

1968 Daytona 1-2-3 Finish Factory Poster - 1968

1960 356B Coupe, Ruby Red/Tan, 4spd, 1600 Eng, Very Nice! #91107 $29,900

2009 Cayenne GTS, Silver/Black leather, 3000 miles, Tiptronic, Well optioned GTS with Bi-xenons, Comfort pkg, Bose, Trailer hitch and much more!

(773)359-1587 IL $75,000

1986 911 Carrera Targa. 54k miles, Metculously Maintained Car, Flawless! $25,900.

2009 Cayenne GTS, Black/Havana Beige, 6spd, 4900 miles, 21" sport plus wheels, Sat NAV, htd seats, 6pd Cayennes are hard to find! $77,900 (417)831-6065 MO 2009 Cayenne Turbo S, Lava grey/Black leather, 2800 miles, Tiptronic, 21" wheels PASM, PDCC chassis control, Panoramic roof, much more $98,900 (248)613-1648 MI

1982 911 SC Targa, Full Leather, 16” Fuchs Alloys #90813 $13,900

1991 965 Trubo Coupe, Triple Black, 62k miles, Highly Optioned! $42,900.

D! SOL

1997 993 Carrera 4S Coupe, Turbo body, 6spd, 19” Wheels #91009 $31,900

1988 911 Carrera Targa, G50 5spd, Fresh Service, 85k miles, Sweet!, $27,500.

For Sale: 1968 911 Vintage Race Car

1987 928 S4, 5 Speed, Flawless Original Car! Needs Nothing! 52k Miles $24,500.

www.aicauto.com Rely on John Witmer's 30 years of Porsche experience.

Financing and Nationwide Shipping Available AIC Autos, Little Britain, PA 717-529-2025 www.pmletter.com

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1995lbs w/175lb Driver All steel panels – no fiberglass Full Roll cage Car Located Ridgecrest, CA, 93555 ENGINE IS CURRENTLY APART: 2.0 liter 9:5 compression engine, .40 overbore (VARA legal): low hours, J&E pistons, 2.2 con rods, Custom-grind, high lift Webcam cams, Weber carbs, K&N filters, Custom, ceramic-coated headers, ceramic-coated straight pipes & cross member, Holley Fuel pump, MSD 6AL box

$20k OBO Please email for a detailed PDF flyer: thom@pmletter.com 888.928.9111 or 760.446.1943

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2004 996 Twin Turbo Cabriolet, Tiptronic, 20k miles, Great buy! #90904 $62,900

www.californiacars.com email: calcars@msn.com

818-591-1313

(888) 928-9111

The Market Letter For Porsche Automobiles “A Fresh Look...A Fresh Opportunity” Other Services: Ad Creation We have extensive graphic design experience to help clients produce effective advertising programs at a great rate. Please call to make advance design and creative arrangements.

Bulk Quantities Providing complimentary copies of PML - featuring your ad - is a great way to attract, retain, and broaden your customer base. Bulk quantities starting from as few as 6 copies are available at a discounted, wholesale price to advertisers.

Bulk Subscriptions Complimentary subscriptions are a great way to ensure that your clients and customers think of you - and your company - throughout the year. Whether it’s a large or small quantity of subscriptions, PML can provide a subscription program at a significant discount from our regular subscription rates. Please call for more details.

The Fine Print: Publisher Policy

All advertisements are subject to acceptance by publisher. All advertisements are accepted and published on the representation that agency and advertiser are authorized to publish the entire contents and subject matter thereof. The advertiser and agency will indemnify and hold the publisher harmless from and against any loss or expense arising out of publication of such advertisements, including, without limitation, those resulting from claims or suits for libel, violation of right of privacy, plagiarism, or copyright infringement. Publisher shall not be subjected to any liability whatsoever for failure to publish or circulate all or any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances outside the control of the publisher. If for any reason an acceptable advertisement is not run, the liability of the publisher is limited to running it in the next available issue. Publisher is not responsible for errors in key numbers or other type set by the publisher. When changed copy is not received by the closing date, copy run in previous issue will be inserted. The forwarding of an order is construed as an acceptance of all the rates and conditions under which advertising is at the time sold. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher, including all costs and attorney fees to recover such monies. Publisher reserves the right to change rates and specifications at any time.

Cancellation Policy

Changes or cancellations must be made on or before the space reservation deadline for available issue. Unless otherwise scheduled, contracted advertisers who wish to submit new materials must do so by the materials deadline or ad will run as published in previous issue.

Terms

Net 30 days upon billing. 2% discount if paid in full within 10 days of billing date. 10% per month late fee for all outstanding balances. Credit must be approved before credit terms are applicable. Unpaid accounts will be removed from publication. For first-time advertisers, a full payment is required and is due by the materials deadline.

For Further Information and Current Advertising Rates:

Please Contact: Mr. David Maxwell - Ph: 503.381.4925 Email: sales@pmletter.com

Porsche® is a registered trademark and a copyright of Porsche Cars North America (PCNA). Any references to Porsche, their vehicles and or respective products and trademarks are for reference and descriptive purposes only. No association or affiliation with Dr. Ing. h.c. F. Porsche AG (PAG), PCNA, or their dealers. Any and all other product names or graphics used in this brochure are the trademarks of their registered owners. © 2010 QB Associates