“Albania
has another
challenge, which needs urgent capacity
development on accommodation, by at least 2-3 times growth in 2030. In figures, it means that the country must expand its capacity with at least 15-20 thousand new beds, aiming to support a demand of 7 million visitors per year by 2030; and complementing and/or competing with neighboring countries with historic consolidation of touristic demands” (Aliaj, Janku, Allkja, & Dhamo, 2014) 1.4 “The Paradox” between the hotel construction sector and the market performance. Referring to the records there is a considerable gap between the registered number of beds offered in Albania for tourism and the number of foreign citizens visiting the country during the year. The informality in the registration of the accommodation units make it difficult to achieve an accurate number of the actual offer in terms of accommodation. The confrontation of data between offer and supply in this sector cannot take in consideration the informal accommodation units, but on the other side has also excluded the domestic tourist.
The preferences for registration among the foreign tourists it is measured that 59% of them prefer the option of hotel as accommodation, 30% find accommodation to relatives and friends, 6% chose renting an apartment or house, 3% a motel or a pension and 2% other unspecified option. Considering that only during 2018, the external tourists have spent an average 4.3 over nights in Albania, from which 76% stayed at a Page 16 of 206
