These components strees the idea of architecture beeing the main contributor in the tourism development of a country in many layes. It is just the place to think that it’s architecture obligation, to offer quality of space, functional and well-oriented space, as well as caring for security or hygenic factors to make to guests a very positive experience. Therefore, by enroaching in space, architecture and designers have the ability of either improving or destroying it, thus depriving space, as a primary provider of the tourism offering, of its original value8. The concept of Urry (1990), “the tourist gaze” emphasizes the dynamics related to the tourist experience, organization of social components and the physical context. “The contemporary tourist space is configured by four main groups representing the key elements for tourism blooming. Attractions, Accessibility, Accommodation and Amenities requires a national and local strategy for contributing to the growth of tourism” (Istrefaj, 2018)
2.2 Architecture and its contribution to Tourism Architecture is without a doubt, a powerful tool in the tourism industry. “It’s by making use of the composition, space, structure, functional and aesthetic aspects of architecture where most countries have initiated to establish a specific form of tourism” (Istrefaj, 2018). In this context we can define architecture role in “shaping” several divisions in types of tourism by reinforcing its role as driving-force on Tourism Configuration. One of the most complex architectural configuration and the nearest one to the public access are the accommodation structure. Their varieties in size and architecture, facilities offer and other recreational spaces complete a panorama which guests are usually searching to pass holidays or vacations. From small cabins to 5* hotels; from luxury resorts, to theme 8
Ivana Medica, Pavlo Ruzic, Tomislav Ruzic - Architecture as a tool for Branding in Rural Istrian Tourism Destination Page 29 of 206
