2.8 Identity and locality as part of the design process In the design process of a hotel, there is always an interchange between the traditional architecture and the contemporary one. These two main guiding subjects are design sometimes exchanging or contrasting each other to meet the global requirements in tourism and to offer the qualitative spaces and appropriate retreats in every component. Also, the design can focus on integrating by reinterpretation the traditional, through reinforcement of traditional decoration and symbols, which aims to define the local identity of the physical space. This is the main reason why architectural identity is generally accepted and understood in a historically and timeless context. Through the reflection of building design, architectural heritage preservation and revitalization, the portrayal of the architectural identity establishes itself in the layers of built form and shape, aesthetics, transmitted messages and historic narrative. ‘ While arguing with the globality requirements, standards and universal needs for the tourist retreats and accommodation, the identity factor, pops out in the surface of the touristic offers, as the primary influencer in the competitiveness of the market. It is conscientious, that the authenticity and perceptions reflected in the aspect of identity, can create the possibility for experiencing space, excitement and entertainment by gaining simultaneously the expectation of ‘time’ related with culture and history, while being in the position of the consumer of space, within the premises of the hotel. The hotel site in and of itself contributes, through the spatial organization and component of experience, to the feeling of curios discovery and perspective perception that tourist seek in a visiting country.
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