REPORT / PONSSE IN CHINA
庞赛
“PANG SAI” MEANS A BIG MACHINE – AND A STRONG COMPETITOR
In Chinese, every name has a meaning. Ponsse’s Chinese name, Pang Sai, describes Ponsse’s machinery and operations on the Chinese market. In other words, the “big machine” is a strong competitor.
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onsse’s story in China began when Stora Enso chose the company in 2007 as its partner for timber harvesting. In Guangxi Province in southern China, plans were made for a factory that needed raw material requirements for extensive eucalyptus plantations. “In committing to cooperation, Ponsse at the same time undertook to set up its own subsidiary in the area. From the very start Ponsse was responsible for spare parts, training and deliveries. Ponsse China CEO Risto Kääriäinen
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describes the decision to set up a subsidiary, covering matters such as Ponsse’s customer-oriented operations. “Managing cooperation from Finland was out of the question.” A PIONEERING SPIRIT
The company began all its activities from scratch, including the search for premises. The best channel for finding a job came by word of mouth and local recommendations. The most important thing was to get driver training and
