Say “NO” To
FREE POOL DESIGNI BY MARCUS PACKER Photos: Joe Trusty
P
ool design has changed dramatically over the last decade. In the past, builders either did a hand drawing or used a series of stencils to quickly come up with a pool design concept. It’s only been within the last decade that pool companies felt the need to begin incorporating free designs into their sales process. In years past this had become a common practice. Builders created advertisements with tag lines like “Get a FREE Design” to attract homeowners, hoping to sell them a pool and gave the designs away for free.
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POOL MAGAZINE - VOL 1, ISSUE 1
One thing that the pandemic has done is reignite an interest in swimming pools the likes of which has never been seen. The days of having to go that route and give away a valuable service like design are behind us. Builders no longer have to do that to entice homeowners. These days everyone and their mother-in-law wants a pool. It’s time to start saying no to free design. A decade ago using 3D design presentations was considered a differentiator. Over the past 10 years that perception has changed. These days the majority of large pool companies
