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Marketing & Communication... new way of thinking
Mauro Polticchia, Vice Director & Professor (Communication Sciences Department Meier University Milan, Italy) is introducing a new way of thinking, inspiring and concrete: “Marketing & Communication are like a game of chess!”
— BY PROF. MAURO POLTICCHIA It’s time! If is not enough clear, this five-year
The goal of any game of chess is to checkmate
period will be recognized as a new beginning,
the other King… as the objective of a brand is
also from Communication and Marketing point
to win in the market in competition between
of view.
others.
The global situation started in 2020 was
In a game of chess, there are two adversaries…
comparable to a huge earthquake, as
in the Business Daily the opponents are the
consequence it’s needed and vital to reconsider
competitors, the market, the time… it’s a new
a new approach… and Chess Game is the perfect
logic to need to understand. It’s not enough
one to understand how to move into a new
to make a right move (right product/service, in
condition.
Business case) if the timing is wrong. Think about it!
Over the past 3 (three) years, during my hundreds of speeches and teachings, I have
The game of chess is a complex game, same as
proposed and shared this new “logic”.
actual situation around the world where there’re
This is the reason why, we decided to start, as
thousands of variable dynamics.
University (Meier University Milan), a series of
The chess board represents the market. Each
workshops, courses and masters with the aim of
player has sixteen pieces: one king, one queen,
getting "a new version of thinking out of the box"
two rooks, two bishops, two knights, and eight
with concrete ideas to implement in your daily
pawns. Each type of pieces moves differently…
life (and business) so as not to be unprepared for
and the key is the time.
a possible new scenario. 12 MAY 2021
