PREMIUM GROUP MAGAZINE FW201819

EXHIBITOR CATALOGUE & HALL PLANS Fall / Winter 2018 / 19

EXHIBITOR CATALOGUE & HALL PLANS Fall / Winter 2018 / 19

EXHIBITOR CATALOGUE & HALL PLANS Fall / Winter 2018 / 19

EXHIBITOR CATALOGUE & HALL PLANS Fall / Winter 2018 / 19

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ear visitors & exhibitors, the 21st century is, without a doubt, the era of digital communication. Almost nothing has meant such a profound change in our society as social networks and an open, mobile Internet. Everyone is connected and everyone can communicate with each other. Our teams deal with this flood of information daily. We are active on global networks around the clock and look forward to presenting the results of our work to you fresh each season­—fashion trends, innovations, emotions, and inspiration.

In just 3 days of trade shows we will be introducing around 3,000 curated collections from 35 countries, exhibited at 3 locations over an area of 50,000 square meters. We work with 130 media partners with over EUR 80 million in media coverage and over 100,000 followers on various channels.

This season, the #FASHIONTECH Berlin conference will be held at Kraftwerk for the first time, offering you, our exhibitors and visitors, the chance to find out about the latest trends and developments in digital communications and marketing, as well as e-commerce and retailtech.

Our goal is to promote dialogue—before, during, and after the trade show. The PREMIUM GROUP MAGAZINE, with its integrated catalogue, together with the PREMIUM GROUP app, will help to give you an overview of our platforms. During the show you can compile your personal list of favorite brands using the PREMIUM GROUP app. Afterwards you can view collections and lookbooks from the whole show at your leisure, and get in contact with your business partners directly via our PREMIUM GROUP digital website www.premiumgroupdigital.com.

As partner and platform we hope to offer you the best possible start to the season and we wish you every success.

Warm regards,

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06 Built for Berlin An interview with the duo behind Liebeskind 12 Urban Tribes Big logos and brand loyalty at SEEK and BRIGHT 16 Style Check The most coveted items 18 Cornering the Market Here comes the pop-up corner 22 I’m an Influencer, Baby!

How influencers become brands 24 Statement A fashion story: this season’s loudest pieces 35 Brand Profiles Nine hot brands to look out for 46 Great Danes Denmark goes international 48 Innovate Never Imitate The labels that are defining the future 52 New Entries Hi there! Who’s new and fresh at the shows 54 Peak Performance From work to workout in one outfit 58 Digitalization as Opportunity #FASHIONTECH shows how 62 Humans 2.0 Looking at the fabric trends for SS 19 64 Bright Futures PREMIUM’s Young Talents winners 66 Quick Talk Photographer Maxime Ballesteros on Berlin

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C02 PREMIUM GROUP – what’s new C04 PREMIUM C08 SHOW&ORDER C12 SEEK C16 BRIGHT C20 #FASHIONTECH C24 PREMIUM ORDER MUNICH PREMIUM Exhibitions Publisher Anita Tillmann Editor-in-Chief Christine Zeine Advertising Marco Gröning PREMIUM Exhibitions GmbH Luckenwalder Str. 4 – 6, 10963 Berlin +49 (0)30 629 0850 premium-group.com BBE Group Managing Director Christian Bracht Managing Editor Hans Bussert Art Director Christian Küpker Contributors Henny Bohm, Mareike Brünig, Gabrielle Cox, Björn Lüdtke, Christoph Mack, Alexandra Pereira, Jessica de la Cruz, Delphine Saint-Jean, Maya-Roisin Slater, Ira Solomatina Copy Editing Josie Thaddeus-Johns Proofreading Gareth Davies Pre-Press Reinhard Hasewend BBE Branded Entertainment GmbH Alexanderstr. 7, 10178 Berlin bbe-group.de

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Cover photo PREMIUM & PREMIUM ORDER MUNICH by Maxime Ballesteros, Cover photo SEEK by Danny Sommerfeld

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ext to the Spree’s wide flowing waters, Liebeskind Berlin’s offices are an obvious ­ reflection of the company’s spirit. Walls decorated with sprawling mood boards are situated in the work space’s center, while street art-inspired murals create an edgy background to the common area. Large floor-to-ceiling windows offer a level view of this meandering body of water and the cityscape which provides a frame behind it. The environment is both casual and focused, lacking the stuffy corporate feel that might rule the roost at other companies of its size. Instead, the space buzzes with a young creative energy.

Here, we had the chance to sit down with Creative Consultant Morgan Diguerher and CEO Brigitte Danielmeyer for a candid conversation about Liebeskind Berlin’s latest steps for improvement as they continue to build upon the brand’s heritage. Danielmeyer, formerly of Tommy Hilfiger, joined the 14-year-old company as CEO in 2016, with Diguerher joining from Diane von Fürstenberg shortly after the following year. Both are wasting no time in bringing fresh ideas for design and production to the table. Turning to the city as a huge source of inspiration, they are concentrating on ideas of raw elegance paired with the highest quality and ethical production practices. All of this can be summed up in their recent ad campaign “Neue Perspektiven,” or “New Perspectives,” linked to the August 2017 release of the B Bag. The campaign explores the idea of translating the outside world into a bag, rejecting tired design expectations in the process.

Much like the city that gives Liebeskind Berlin its name, this brand seems to be always in evolution, moving forward with a rousing sense of freedom and excitement.

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What are some of your favorite things about Berlin? What do you think makes it stand out compared to other cities?

Morgan Diguerher: I really fell in love with the city and it was a shock to me after my time in New York. It was exactly the right balance of a city in movement, a huge city, but still with this relationship with the natural. I can’t live without this relationship between nature and culture. Berlin was for me a symbol of freedom, youth, coolness. Living in Mitte, I just have to go out my door and I get to see so many silhouettes from so many girls with different attitudes. I need to be inspired, and I’m inspired by the real girl on the streets. Berlin is the right place for this because you have both girls who live in Germany, and also from the rest of the world. There is no signature for this area. It’s not a theatre for people to show off their clothes: it’s about diversity.

Brigitte Danielmeyer: In my area, Friedrichshain it’s enough to sit in front of the house and watch the scenery, because of all the young people and young backpacker tourists. I also like to do a little bit of shopping, of course, as with this job you never stop looking at things or people.

In your online persona it seems the city itself is just as much a part of your visual identity as the Liebeskind Berlin products. Is it your intention to not only advertise the products but also bring followers into the world of the city? Do you consider the city itself a large part of your brand identity?

MD: When I started to think about the brand it was very obvious to me that we were Liebeskind Berlin. That was the key of all the design strategy. What does Berlin mean to the rest of

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By Maya-Roisin Slater Portraits by Christoph Mack 7 7

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INTERVIEW

IN CONVERSATION: LIEBESKIND CEO BRIGITTE DANIELMEYER AND CREATIVE CONSULTANT MORGAN DIGUERHER

the world? It’s about music, art, parties, it’s about architecture.

And for me, to translate this was very obvious, to bring the spirit of the city to the rest of the world through Liebeskind.

It’s a huge part of what we do.

BD: We were thinking, “What is the heritage of the brand?

What do people have in mind when they hear our name?” So we went back and had interviews and discussions with all the people here who have been with the company for many, many years. And they said we lost the edginess, we lost the spirit of being different. We needed to make it clearer that the heritage is really Berlin and that’s cool—that’s edgy sometimes, that’s unseen. It doesn’t look like Italian design or French design, it’s different. It’s our own handwriting.

What was the inspiration behind the city that influenced the B Bag, the bag you launched last year?

MD: I saw this girl on the street in Mitte. To protect herself from the cold­—it was middle of November—she was wrapped in this vintage linen and wool cover. She just wrapped it with a big belt. The attitude of this girl was so elegant, super chic, but at the same time done with very cheap materials. I was impressed and I thought, what kind of bag could she wear with this attitude? And this was the first inspiration for the B Bag, to play with a folded bag wrapped in a big belt. It’s a kind

of sailor bag and the attitude is free because she can wear it as both a cross body and a bag.

BD: Also you just open it and throw everything inside. It’s not full of teeny-tiny compartments. That was not the concept. It’s more like a “throw-everything-in” bag, you can even use the big one as a weekender and it’s still very fashionable and cool.

It’s raw elegance.

How does Liebeskind Berlin represent “new perspectives”?

MD: I really think the market is in pure evolution and transformation—it’s going through a kind of mutation. We can see that the rules are not the same as they have been for the past five years. For Liebeskind it was exactly the same story. I would like to think of Liebeskind as a startup. Approaching each new collection like a new story. It’s a new era, a time for us to be very focused on our knowledge, on our quality. Returning to the essentials but with exclusive design. Because in the end the customer is not waiting for another regular tote bag that already exists on the market, she’s waiting for a new experience.

This is why reducing who we are, where we’re from, and who it’s for is also a kind of new perspective.

Can you tell me a bit about the corporate culture at Liebeskind?

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INTERVIEW MD: I came from another company before where it was a competition for people. And it’s absolutely not the case here. I tell my employees if it becomes this way, come and tell me, because I really don’t want to create a culture like this. I don’t want these kinds of games in the workplace. I want the environment to be fresh and cool and authentic with no problem of ego ...

BD: It’s all about working together to get the best possible product.

MD: We had an experience a few months ago: A coach came to do a team building exercise. And at the end of the day he said I’ve never seen a brand with this kind of culture. People were so involved, and so enthusiastic and so positive!

Are you engaged in any corporate social responsibility practices?

BD: Totally. First of all, the whole company is within the code of conduct, so we are meeting all international standards in terms of child labor and what we use in production. Also, we

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have independent audit teams traveling around looking at our suppliers and testing them continuously.

MD: We are aware that everything we put out in the world has an impact. Now it’s necessary to consider what kind of impact we have. We feel responsible for the quality of the leather. We are very careful to also use natural leather. We are using more and more vegetable tanned leather, without chemical products. This way, in six months your bag won’t be destroyed and maybe you can keep it a little bit longer—you can trust in the quality we are offering.

And lastly: What do you have instore for this year’s PREMIUM Group Exhibition? What are your booth’s visual aspirations? What will you be featuring?

BD: We don’t want to create a booth everyone likes and comes away from saying, “Oh wow, you have the greatest furniture!”

We really want to show our product. So the product will be our focus completely.

MD: We are inspired by geometry and movement, focusing on the freigeist too. Occasionally, a touch of handwork and crafts will appear. It’s going to be very visual. Once again we are trying to create a kind of experience using the illusions provided by mirrors and pictures. We want to invite people to touch, to feel, to try the product.

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s consumers, we come to trust certain brand labels over time, from our favorite car and soda brands, to many of the biggest and most successful companies in the world who have staked their prosperity on logos. McDonald’s golden arches. Nike’s swoosh. Apple’s bitten silhouette. At first, brand names guaranteed quality control, as well as an internal reassurance to ourselves that we were making a sensible investment. But, over time, logos have taken on a deeper meaning, and today, the brands that we consume have turned into status symbols.

Loyalty towards brand names has never been stronger. And logos, in particular, are some of the biggest status signifiers today, especially in the world of fashion,

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where visually strong emblems, badges, and insignia are often a significant part of building a dedicated following.

What has also become clear is the way logos have allowed certain communities, or tribes, to flourish. By emblazoning a brand’s name across your chest, you are declaring yourself one of a specific crew—and what better way to recognize one of your own than by seeing the same word on a baseball cap, sleeve cuff, or even shoelace. After all, fashion is never only about asserting one’s own identity, but also about fitting in with one’s peers.

This year, logos have become a high-fashion trend in their own right, with Gucci and Balenciaga taking a page out of the streetwear brands’ playbook to stamp their brand names across sneakers and dad caps respectively. This attitude to brand loyalty is nowhere more evident than at SEEK and BRIGHT.

At SEEK (aka the Voice of Streetwear), where the emphasis for urban design presentation is through autonomy and individuality, this is evidenced in several brands whose legacy is well-known.

In the sportswear category, nostalgia has had a big impact recently. It really is no wonder then that Kappa’s classic side-striped tracksuits are riding high again, as are Champion’s reverse weave garments and the easily recognizable “C” logo. Lyst even reported that cumulatively, searches for Kappa, Champion, and Fila increased 460 % year-on-year. All three brands will be showing the newest collections of their logofied wares at this edition of SEEK, as well as the more retro Italian threads of Ellesse, with their unforgettable orange segmented logo.

Also at SEEK, and bringing a throwback vibe bang up-to-date, is the iconic

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show, while Jay-Z’s Rocawear, with its calligraphy initials encased in a circle, also makes an appearance. And Pelle Pelle are updating their jewel-encrusted leatherwear looks for 2018 with a sportier, more casual vibe.

breakers, sweats, and tees. And The Hundreds are going from strength to strength since their establishment in 2003, taking inspiration from Californian subculture to bring bright, logo-heavy streetwear to the international market.

But logo-heavy urban outfitting is not the preserve of only heritage brands at BRIGHT—a range of younger apparel manufacturers with a contemporary stamp for their identity are coming through the ranks. Take Theobalds Caps, a bunch of skater friends who conceived of their hat brand, all emblazoned with a signature T, in a London flat. Or the Amsterdam-based Daily Paper Clothing, whose shield-andcrossed-spears are plastered across wind-

Big logos, big dreams; that’s how the latest crop of streetwear addicts see it, and the tribal mentality that is sweeping through streetwear and sneaker culture shows no sign of stopping. After all, the brands we wear arguably say more about us than any other purchasing decisions we make.

More information on pages C12 (SEEK) and C16 (BRIGHT).

hip-hop brand FUBU, whose business model of producing apparel that is both by and for the consumer, couldn’t be more in line with contemporary fashion.

Legendary, hard-working skatewear with the all-important branded touch comes courtesy of DC Shoes’ star-adorned sneakers and Dickies’ simple workwear.

Helly Hansen’s gigantic Hs, blown up large on high-performance sportswear, are hard to miss—and make sure you don’t! Equally, Columbia’s newest collection of ultra-warm winter gear comes with the brand-name quality on both the outside and the inside.

The big brand names continue in force over at BRIGHT, where an authentic, low-key approach to the skateboarding lifestyle has been where it’s at since 2005.

One logo that has seemed to spread like wildfire over the past few years is that of Thrasher, its scarlet and orange flames igniting the chests of everyone from Rihanna to Justin Bieber, with the odd off-duty model thrown in. This authentic skateboard logo can be found alongside artist Shepard Fairey’s countercultural, imperative-loving clothing line Obey at BRIGHT. And skate brand Huf offers über-cool menswear that turns the connection with the sport into a lifestyle. Between them, they represent an authentic connection to skating subculture that just can’t be kickflipped away. Elsewhere on the landscape of urban streetwear logos, Ecko Unltd. and its classic rhinoceros mascot will be on

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Cornering the Market Gone are the days of pop-up stores, now is the moment of the pop-up corner. We explain why SHOW&ORDER is the perfect place to consider this new retail add-on

By Henny Bohm

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ne of the main challenges for retailers today is to keep their customers coming back. But once they’re in the store, how can they encourage them to spend as much time as possible there? A retailer’s most important tool in that regard is good customer relationship management. Knowing the client and being able to offer them just what they want—the best selection, perfect service, a discount for those who like to feel extra-special— will surely bind customers to a store and let them enjoy their time there. It really is that simple.

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MICHAEL MUNZ STORE MANAGER (THE LISTENER)

“For events and sales activations we cooperate with artists, fashion influencers and big car brands. It’s a great way to learn more about our customers.”

It becomes less simple when one looks at how to actually transform a store from a mere point of sale to a point of experience: a captivating, inspiring world. A whole cluster of incentives—from community events to food tastings to special drops— is at the fingertips of the retailer wishing to create great experiences. One format seems to be gaining traction recently. Although the idea isn’t a completely new one, rather a development of an older one: much has been said of pop-up shops in the

last decade (and one feels that there has been a pop-up shop for everything and anything now), but the idea of a temporary retail space within in a store is still relatively new. Branded as “pop-up corners” for the sake of differentiating them from their stand-alone siblings and to link them to the concept of shops-within-shops, they provide many advantages in the quest for attracting customers.

that in the best cases results in an all-out buzz, because—according their nature— their lifetime is limited. As such, pop-up corners also serve as platform for new brands and products to test out customer response. Should a store brand branch out into beauty products? Maybe offer a selection of wines? Or pick up a new jewelry line? Pop-up corners are the perfect way to explore those options.

Pop-up corners combine many characteristics of successful customer experiences: they are an extension to the retailer’s original storytelling, a sort of appendix delivering new ideas as well as a story in itself that people want to share. And they do so with an added sense of spontaneity

So with the pop-up bubble far from bursting, what brands and formats are available for hosting a pop-up corner in the upcoming seasons? Buyers can take inspiration from many of the PREMIUM GROUP event formats, but should pay special attention to the following ones.

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LAKRIDS BY JOHAN BÜLOW

wines would also make the perfect companion for a combined wine-tasting/ shopping session at fashion stores. Like any good retailer knows, a little wine does help customers to make decisions.

And getting to know the winemaker or a sommelier at an event ticks the bonus check box for every customer.

Retailers looking to entice their customers’ taste buds with salty candy of the Nordic persuasion should look no further than Lakrids. The licorice brand, masterminded by Johan Bülow, presents various formats that could be adapted to the pop-up corner concept: from DIY workshops where visitors can make their

STEREO MUC MUNICH

SHOW&ORDER at Kühlhaus is host to many brands that lend themselves to the pop-up corner concepts—from various food and drink specialties (such as macarons in partnership with Galeries Lafayette) or gin and vodka offerings in collaboration with distillers and bars (such as A Witch A Dragon & Me or Belaza), flowers (like delivery service Bloom & Wild, who also offer bouquet binding workshops), to beauty and style concepts by the likes of Savue Beauty, Joli Visage Makeup School, and Jo Malone (who give free beauty treatments), or Mareike Hartwig and the 15Looks Showcase (for styling consultancy).

Another great idea is seasonally-themed offerings like swimwear—which can be 20

combined with the first rays of sun—or lingerie when Valentine’s Day is around the corner (for example in collaboration with F1 Agency and their various topnotch lingerie, swimwear, and sleeping collections). And why not have a special event in partnership with platforms such as ABURY or Fashionette, where customers are invited to customize their own products? A surefire hit with customers is parties with live performances or changing playlists customized for the store’s particular needs (as provided by Auracle Sound).

Meanwhile, offering tasting sessions for wines straight from the vineyard, Winzerweine’s smartly sourced, small batch

HENRIK SOLLER DIRECTOR (STEREO MUC)

“Our in-store pop-ups such as barber services and customizing events allow us to reconnect with old customers while at the same time attracting new ones.”

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own candy to implementing a candy bar with a selection of sweets and licoriceflavored drinks, or even a flying licorice buffet! A more exclusive affair is a Lakrids dinner—something a retailer might want to consider for their best clients.

Another incentive to get customers to spend more time could be partnering up with an interior design brand. Showing pieces like sofas, pouffes, tables, and carpets or homewares like blankets and cushions are a great way of furnishing the shop floor while at the same time trying out your customers’ base interest in interior pieces. Partnering up with a brand such as sofacompany.com or PAD Home Design Company is a smart idea when you’re in need of a design make-over in your store.

And lastly—this one hitting closer to a fashion retailer’s “spiritual home”—is Vanessa Baroni. Her agency Another Souvenir not only represents a range of jewelry brands (including her own— Baroni is a jewelry designer herself ), but takes them to retailers to set up shop and thus lets customers experience

a broad selection. It also offers seasonal buying events for customers. In the end it really is all about being curious and keeping one’s eyes open: any partnering brand can make for a great popup corner. Retailers just need to see this retail feature for what it is: an add-on and a welcome change. Not only for the

customers, but also for the store owners themselves. So do yourself a favor and make sure you visit SHOW&ORDER, and especially the 5th floor, for an “experiences” tour. Who knows what new projects, collabs, and experiences you could be inspired to integrate into your store concept?

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I’M AN INFLUENCER, BABY! W

e all know them, because they are part and parcel of our daily digital life: influencers.

What started as small, monothematic blogging websites, Instagram pages or YouTube channels have since grown to become whole empires. It’s a state of affairs that makes sense, because this form of online marketing works best for all parties. But which parties are those?

Firstly we have the influencer, the brand, which can also be made up of two or more people. The influencer(s) meanwhile lead whole teams, consisting of management, PR, or editing.

They can do this because they have established their brand and are in demand. Their opinion counts.

An influencer chooses to wear, do or experience the ‘in’ thing.

And if it isn’t ‘in’ already, it certainly will be once they have worn 22

By Mareike Brünig

STIL IN BERLIN

it, tested it, done it and/or written about it. The reason is very appealing: influencers are personalities and we associate them automatically with the products they are publicizing. Which brings us onto the subject of influencers and their products.

This symbiosis succeeds when the intentions, quality, lifestyle, and target audience of the product and influencer coincide.

The greatest possible harmonizing of all these factors occurs when the product is the influencer’s original idea in the form of their own brand, or when it involves a design collaboration.

Creativity knows no borders: fashion, beauty, jewelry, interior design, publications in the form of books and print magazines, or even food concepts—anything goes.

Why is this? Because, as opinion leaders, influencers can turn trends and products into instant hits. They know what their followers want and demand. With their product ranges they

INFLUENCERS serve the needs of their follower base very precisely, taking their brand image from a digital level to an analogue one.

And they do this successfully; they are opinion leaders for digital natives, who identify more with influencers than with Hollywood stars.

We know Joko Winterscheidt as one half of the successful duo Joko and Klaas.

Now he is forging another close connection, the dream of creating his own spirits. As a full family member of A Witch A Dragon & Me, he distils gin with friends and manufactures vodka.

This is how it works: influencers start either with their own product line or with a design collaboration with an established brand, with the aim of expanding the reach of their name as an umbrella brand and further promoting their prominence through the new product. The brands in turn benefit from the blogger’s digital reach.

See also the super-strong girl-power influencer duo from Munich, Glam-ometer. On their website Viktoria Rader and Annette Weber share their fashion knowledge and publicize their own collection. Stylish, eye-catching hoodies and accessories featuring the signature ‘G’ are on show on the 5th floor at SHOW&ORDER.

For retailers, on the other hand, this gives rise to a host of opportunities. If most influencer brands are marketed via digital channels, new products from popular influencers mean just as important a win for stationary retail, since their appeal overflows and attracts a completely new set of buyers. The cherry on the cake is if the influencer introduces their own collection and presents it personally, similar to a road show.

Chiara Ferragni is the first influencer to blog successfully as a brand, with The Blonde Salad. She mainly achieves this through her own brand, Chiara Ferragni Collection, and numerous design collaborations with hip names like footwear brand Superga.

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Jessie Weiß, meanwhile, has been a firm fixture on the blogger scene for 11 years.

In 2007, career blogging was still in its infancy when Jessie set up LesMads.

Since 2012, blogazine Journelles has been her new baby and, in 2015, it was joined by her own fashion brand, Jouur.

Successful author Marlene Sørensen offers us verbal inspiration, and not only on her blog Spruced Fashion, but also through the books she has written on the subject of style. Her latest offering, Stilvoll, is definitely worth a read.

The fashion blogger Anine Bing launched her eponymous label in 2012 and sells her collections in her own stores.

One of the most successful German blogger duos is Dandy Diary. The duo shapes the fashion and lifestyle scene not just with words, but also provides constant conversation material thanks to numerous events and new, innovative concepts. As well as working on creative food concepts, they also made a good start as a jewelry designer in partnership with Stilnest. We can’t wait to see what’s next on their ‘to-do’ list.

Designdschungel not only has the fashion influencer Laura Noltemeyer behind it, but also the idea for an entire collection of wallpapers. A large range of musthave designs for stylish interiors has been created in collaboration with A.S. Création. The Wandoutfit collections will be presented at SHOW&ORDER in a showcase on the 5th floor.

GLAM-O-METER

The food blogger Mary Scherpe is also known as Stil in Berlin. She was one of the first to document urban dress styles in the Hauptstadt, thereby contributing to the recognition of Berlin’s street style.

She also dedicates herself to the local art and gastronomic scene with her burger competitions and Spree-side vegetarian street food festivals.

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EXHIBITOR CATALOGUE & HALL PLANS

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locations

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The PREMIUM GROUP is the leading organizer of the international fashion events PREMIUM, SHOW&ORDER, SEEK and BRIGHT, the regional sales platform PREMIUM ORDER MUNICH, as well as the #FASHIONTECH conference and exhibition on the future of fashion.

visits (60 % international)

international media partners

million media reach

followers

events & parties C2

PREMIUM GROUP APP The upcoming Fall / Winter season is all about making yourself heard: be bold, be loud, be fashion. As anyone scrolling through the hottest street-style influencers’ Instagram accounts will tell you, the most desirable styles of the season are those that are the most attention-grabbing.

To meet the changing retail landscape, fashion collections are presented in the context of retail experience spaces for maximum inspirational effect: the traditional POS has become a point of experience. In particular, across the PREMIUM GROUP FW 2018/19 platforms, you’ll find a selected range of beauty and interior design products as well as event and food concepts.

The PREMIUM GROUP’s app not only includes all events and brands, it also guides visitors professionally and efficiently to all events and through all areas of each show via the GPRS navigation tool

SHUTTLE NETWORK

Expanded shuttle fleet for easy connections between all the PREMIUM GROUP’s events, partner events, and other fashion hot spots

JOINT TICKETING

Innovation has always been at the center of the PREMIUM GROUP’s offerings. Pioneering brands on show are looking to the future in a variety of ways, such as working with sustainability and the social impact of their products, as well as using smart textiles and pioneering concepts for their companies.

One ticket for all – PREMIUM, SHOW & ORDER, SEEK, BRIGHT, #FASHIONTECH, Green Showroom, Ethical Fashion Show

NETWORKING SPACES The PREMIUM GROUP takes an interest in promoting the next generation of fashion design across the board, incorporating a wide range of young brands into its portfolios. This year’s four PREMIUM Young Talents winners are offered particular support, receiving the opportunity to showcase their brands to international buyers at PREMIUM.

Dedicated lounges offer buyers and press the ­perfect place to relax, network and make new contacts

CONCIERGE

Assists visitors with Berlin’s culinary and nightlife options

The PREMIUM GROUP platforms are far more than purely transactional platforms. As well as having a commercial focus, they are also key content providers and fashion gatherings where proprietors, CEOs, marketing, sales professionals, designers and the media come to meet, network, discover, and draw inspiration from each other.

Leading the way, the PREMIUM GROUP will be introducing a plethora of innovative and distinctive food concepts—from Asian fusion to vegan bowls.

Provided by local partners, they also serve as an inspiration to retailers interested in integrating food into their offerings.

FREE WIFI

In all PREMIUM GROUP locations

PREMIUM GROUP DIGITAL

A new tool to build a public portfolio and manage new contacts. Preview collections and get in touch with brands directly via simple messaging function C3

PREMIUM 16–18 JANUARY 2018

PORTFOLIO 1,000 brands 80 % international 30 % new entries

SEGMENTS

Womenswear, Menswear, Athleisurewear, Footwear, Accessories, Beauty, Homewares

STATEMENT TRENDS

The most wanted and attention-grabbing styles of the season

OUTDOOR STYLES

The must-have pieces for sophisticated, fashionable winter outfits

ATHLEISUREWEAR

Hall 2 shows how to skilfully mix and match athleisurewear with selected fashion pieces to create an on-trend overall look. The looks are presented in daily fashion trend shows

FOOD

On offer are food specialties such as vegan & vegetarian bowls, Asian fusion, Italian delicacies, vegan wraps & soups, currywurst, burgers, chocolate, Bavarian specialties, coffee, soups & stews, burritos & quesadilla, hemp pizza & pasta, Spanish wine & mulled wine

WORKING SPACES

Dedicated lounges serve as a space for visitors to work, network, and meet—or simply relax and unwind

PREMIUM YOUNG TALENTS

Since 2015, PREMIUM has put a lot of effort into supporting young talent, awarding them with the PREMIUM Young Talent Award in the categories womenswear, menswear, accessories, and the season’s special, which this season features an outdoor brand

ADDRESS

STATION Berlin Luckenwalder Strasse 4 – 6 10963 Berlin C04

OPENING TIMES

16 – 17 January, 10 am – 7 pm 18 January, 10 am – 5 pm

premiumexhibitions.com facebook.com/premiumberlin instagram.com/premiumberlin twitter.com/premiumberlin

From wine-tastings to social media raffles and fashion shows—PREMIUM’s experiences are all about inspiration GOLDEN PHOTO OPPORTUNITY Win an Amsterdenim jacket customized by artist Eric van Boxtel 16 – 18 January, all day DARE TO DREAM Win coupons up to € 500 every day for ARYS 16 – 18 January, all day YOUNG TALENTS Find out more about this season's award-winning PREMIUM Young Talents at booth H7-G07.

And don’t forget to check out the Young Talent Showcase by Superga in WR02.

16 – 18 January, all day HORA DEL VINO Join this wine tasting and discover selected Spanish wines. ¡Salud!

16 – 18 January, all day HOSPITALITY BY RICH & ROYAL Breakfast, lunch, and aperitivos courtesy of Rich & Royal 16 – 18 January, all day

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POP UP

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POP-UP KNEIPE Drop by and have a beer with us! Hosted by Gabba, Sportswear International, and PREMIUM 16 – 18 January, 4 pm – 7 pm SOCIAL MEDIA RAFFLE MAISON HÉROÏNE Follow us on social media and win a Maison Héroïne bag 16 – 18 January, 12 pm PREMIUM GROUP’S SECRET SOCIETY PARTY Can you keep a secret? Dress code: Lace & Leather.

Hosted by PREMIUM GROUP & Friends.

By invitation only.

18 January, 9.30 pm – 3 am

HALL 2 LET ME BOWL YOUR MIND Enjoy vegan and vegetarian bowls by Beets & Roots 16 – 18 January, all day GET IN SHAPE Join workout sessions at McFit’s John Reed fitness clubs. Free access for everybody with a PREMIUM GROUP badge.

16 – 18 January, all day FASHION X PERFORMANCE #EVERYDAYAESTHETICS Check out a fitness-inspired fashion show in cooperation with McFit Models & Nude by Nature, and grab a free smoothie by Beets & Roots 16 – 18 January 12 pm

SOCIAL MEDIA RAFFLE FASHION X PERFORMANCE Follow us on social media and win one of the many athleisurewear outfits sponsored by brands of Hall 2 16 – 18 January, 12 pm

BEETS & ROOTS

Check out the PREMIUM GROUP “Dish of the Day” event calendar to find more experiences & events.

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FALL/WINTER 2018/19 VOO STORE BERLIN OR WHERE TO BUY PRADA IN KREUZBERG GUCCI MAKES THE WORLD GO ROUND / MCM WORLDWIDE CHIEF VISIONARY OFFICER SUNG-JOO KIM ON MILLENNIAL STYLE / FEMALE FORCE – BERLIN ENTREPRENEURS POOL TOGETHER / SKATEBOARDING IS GOING OLYMPIC / BERLIN ART BUNKERS

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OMNICHANNEL GLEICH OMNIPRÄSENT? W IE STEHT ES IN DER PR A X IS UM DIE V ER ZA HNUNG DER K A NÄ LE?

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SH SID GLI IN EN ION RS

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No 70 /4-2017

JEANSWEAR & CONTEMPORARY FASHION

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16. NOVEMBER 2017

Österreichische Post Ag, MZ 02Z032321 M, Manstein ZeitschriftenverlagsgesmbH, Brunner Feldstraße 45 2380 Perchtoldsdorf; Retouren an Postfach 100, 1350 Wien

Il magazine di news, business e trend

No 70 / 4-2017

№ 16 (219) цена: 150 руб.

83

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Mentre il pianeta è in pieno fermento social, sull’e-commerce i brand italiani si accingono a giocare la partita della vita

ENGLISH

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Outdoor darf etwas kosten

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PASSION ECO FASHION 1980’S, 1990’S, 2000’S, 2010’S 50 PAGES OF BUYER’S GUIDE THE BEST INTERNATIONAL BRANDS

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Hin & weg

Traumreisen 2018

#LADC 0-105ZERO CENT CINQ 0039ITALY 04651/A TRIP IN A BAG 10DAYS 11-10UNDICI-DIECI 1IS NOT ENOUGH 1PUI1UGUALE3 RELAX 22FASHION 2NDDAY 2SHIRTS.AGO 2STAR 360CASHMERE 365ITALY 40COLORI 81HOURS A.S.98 AAIKO ABRO AIGNER AINTNOBASIC ALESSANDRO GHERARDESCHI ALEXANDER HOTTO ALEXANDER SMITH ALL MUST’ART ALL YOURS ALPHA STUDIO ALTO MILANO AMAHLÉ AMERICAN VINTAGE AMSTERDENIM ANDIA FORA ANECDOTE ANIMAPOP ANOKHI ANOTHER BRAND ANOTHER-LABEL ANSTATT FUR ANTONIOTUO ANTONY MORATO ANY DI APRILMARCH ARCHE ARGILA ARMA ARMA ARMEDANGELS ARTICLES OF SOCIETY ARYS ASFALTO ASH AT.P.CO AU SOLEIL DE SAINT TROPEZ AUGUST AVANTGARDENIM AYBI B SETTECENTO B.BELT BARQUET BARTS BARUTTI BE EDGY BEATRICE B BECKSÖNDERGAARD COPENHAGEN BELLEROSE BERLIN BOW BERNARDO-M42 BERTONI OF DENMARK BIANCO JEANS BIRKENSTOCK BLACK BY K&M BLACKSTONE BLAKE SEVEN BLAUER BLAUMAX BLOOM BLUE FIRE CO. BLUE SPORTSWEAR BLUESTARS BLUI BOB BODY LANGUAGE SPORTSWEAR GREEN LABEL TALENTS

H3-A20 H5-B13 H7-C04 H3-C02 H7-G02 H4-C21 H1-G03 H1-B20 H1-H02 H7-A05 H3-B06 H7-J01 H1-A16 H5-B04 H4-C19 H3-A21 H5-A17 H8-C06 H5-A07 H5-D20 H1-D02 H1-A03 H5-B06 H5-D18 H1-A03 H7-C09 H4-B02 H5-B03 C1-A10 H7-C01 H3-A09 H5-C03 H7-E02 H7-C12 H7-I06 H2-A08 H8-B05 H7-D14 H1-D05 H3-D22 H5-E01 H7-A11 H5-D13 H5-B08 H7-D06 H7-F05 H3-B01 H3-A11 H2-A01 H4-C02 H5-A06 H3-D07 H1-A03 H1-H03 H1-A33 H1-F04 H4-A03 H1-B03 H4-B17 H3-B04 H4-B11 H3-A16 H7-C07 H1-B01 H7-B04 C1-B02 H5-D14 H4-D05 H1-A04 H5-F02 H1-K02 H5-D15 H1-A24 H3-D12 H3-A19 H7-G04 H3-A17 H2-A11 H5-B04 H5-B04 H3-D17 H2-B09

BOGNER BOMBERS ORIGINAL BOMBOOGIE BOOM BAP WEAR BOTTEGA MARTINESE BRANTING BRASI&BRASI BRECO’S BRETELLE&BRACES BRIGLIA1949 BROWN ALLAN BRUUNS BAZAAR BUBA BUDDHAPEARLS

BY MALINA C.P.COMPANY

H5-D19 H3-A18 H3-A22 H3-B05 H1-A03 H1-A23 C1-A05 H5-C15 H4-C22 H4-C05 H7-F03 H7-A06 H1-H02 C1-A09 H7-A19 H3-E14

MBYM

CALIFORTUNATE CAMILLA CAMPLIN CAMPOMAGGI CANADIAN CLASSICS CANDICE COOPER CAPE HORN CARIDEI GLOVE FACTORY CASALL CASHMERE VICTIM CATARINA MARTINS CATERINA LUCCHI CHEVIGNON CHEVILLE CHIARULLI CHIE MIHARA CITRUS CLASHING CRABS CLAUS PORTO CODE-ZERO COLLEZIONE AUTOMOBILI LAMBORGHINI COLMAR ORIGINALS COLORS OF CALIFORNIA COMPAGNIE DE PROVENCE CONNEMARA CRIME LONDON CUBANAS CUTE STUFF CW BY CORDWAINER CYCLEUR DE LUXE D.A.T.E. SNEAKERS DANIELE FIESOLI DAWN DAY BIRGER ET MIKKELSEN DAY ET DE HART DEA KUDIBAL DEARSOAP DEBY DEBO

H2-A09 H7-B03 H4-B03 H5-A02 H1-A09 H5-A04 H3-D14 C2-D02 H2-A13 H1-A13 H5-D14 H5-D01 H3-E15 H5-C06 H1-A26 H5-D16 C1-A01 H1-A03 C2-D09 H4-C20 H4-B09 H3-E02 H5-C02 C2-D08 H1-D03 H5-D06 H5-D17 C2-E06 H5-C07 H5-B17 H5-A10 H3-D11 H1-E01 H7-A03 H7-F09 H1-A03 H1-A07 C2-D11 H1-A25

DEHA DELICATE LOVE DES PETITS HAUTS DESA DESIGN BUBBLES DESIGUAL SPORT DIKTAT DILLYSOCKS DL1961 DOCKERS DOLOMITE DOLORES BUT YOU CAN CALL ME LOLITA DON VANQUISHER DONNA CAROLINA DRESP DRYKORN DSTREZZED DUARTE DUFFY DUNO EAZYPEZY EDEN PARK EINSTEIN NEWTON ELEVEN ELFS ELIAS RUMELIS DENIM ELVINE EMBACOLLAGE EMIL ENZ ENOEICI ERMENEGILDO ZEGNA ESEMPLARE ESSENTIEL ANTWERP ESTELLA BARTLETT ESTHEME CASHMERE EUROPEAN CULTURE FABIENNE CHAPOT FABIO RUSCONI FARIBA SOLTANI FASSBENDER FENEUN FIL NOIR FILIPPA K FILIPPO DE LAURENTIIS FINGERSVENEZIA FINN&TAYLOR FISHERMAN OUT OF IRELAND FIVEUNITS FLAIR UND H.O.M.E FLEXI LEXI FITNESS FLIP*FLOP FLORIS VAN BOMMEL FLOWERS FOR FRIENDS FORTEZZA FOUR.TEN FRANCO FERRARI FRED DE LA BRETONIÈRE FREE PEOPLE FREE PEOPLE MOVEMENT FRENCH CONNECTION FRENKEN FROGBOX FRONT STREET8 FURRY G.H.BASS WEEJUNS GABBA GABRIELE FRANTZEN GARMENT PROJECT GAS JEANS GAUDI GAZÈL GEAN LUC PARIS GEORGE GINA&LUCY GERTRUDE+GASTON GERTS OSLO GESTUZ GIORGIO1958 GLÜCKLICH GOOSECRAFT GRACE GRAN SASSO GRANNY’S FINEST GREAT PLAINS

H7-B07 H7-A04 H1-B05 H1-C01 C2-D10 H2-A03 H3-C06 H5-B14 H3-A05 H3-A06 H3-C12 H1-B02 H7-F04 H5-A15 H2-B06 H7-J09 H4-D01 H4-A05 H1-I03 H3-E18 H7-D07 H4-B07 H3-B10 H3-C13 H3-A12 H3-B03 H7-A02 H4-C26 H4-C04 H4-C13 H4-C06 H7-G05 C1-A01 H1-E04 H1-A33 H7-J04 H5-B02 C1-C07 H3-E06 C1-C01 H3-D19 H3-A04 H4-C07 H5-C18 C1-A01 H4-A12 H7-B01 WR05 H2-A07 H2-A06 H4-B10 H7-F03 H3-D10 H4-C05 H7-I02 H5-A13 H7-E11 H2-B10 H7-C10 H7-D16 H7-I08 H1-A03 H7-E08 H5-D08 H4-D03 H1-A17 H5-B11 H3-A02 H7-J02 H8-B03 H4-C14 H5-F03 H3-E20 H1-A08 H7-F01 H4-C25 H1-B24 H4-D04 H1-A02 H7-E06 H1-A04 H7-C08

GUESS GUESS SPORT GUSTAV GWHITE GWYNEDDS HAMLET HANDSTICH HANNES ROETHER HARRIS WILSON HAT ATTACK HEAVENICE HELVETICA HEMISPHERE CASHMERE HER SHIRT HERO SEVEN HERZENSANGELEGENHEIT HESTRA HISO HOLLINGTON HOLUBAR HOMERS HOX HUDSON JEANS HUDSON SHOE AGENCIES HUGENBERG HUMANOID HYPE HYSTERIA BY HAPPY SOCKS I LOVE MY MOMENT IBLUES IHEART ILSE JACOBSEN IMPURE INA KENT INDI&COLD INNIKA CHOO INOUITOOSH INUIKII IOANNA KOURBELA IPHORIA IQ+BERLIN IQOS IRELANDS EYE KNITWEAR IT PEACE IVKO IZIPIZI PARIS JAKKE. JAPAN TKY JNBY JNC JOE’S JEANS JOHN MILLER JOLI VISAGE JOOP! JOST JOTT JULIA SEEMANN KANNA KARIN ROCKE KARL LAGERFELD KATHLEEN MADDEN KATIA GIANNINI KENNEL&SCHMENGER KENNETH IZE KEY WEST KIEFERMANN KILT HERITAGE KIRED KNIT KNIT KNITSS KOMODO KREAFUNK KSENIA SCHNAIDER L’EDITO PARIS LA CAMICIA LA HAINE INSIDE US LA MARTINA SHOES LAKRIDS BY JOHAN BÜLOW LANDRÉ DESIGN LANGERCHEN LANIUS LAPIS ITALIA

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STRELLSON

LASALLE LAUREN MOSHI LE CORD LEAF FINE JEWELRY LEAH LEMON JELLY LENER LES DEUX LES RACINES DU CIEL LIEBESKIND BERLIN LIU JO LIV BERGEN LIVING KITZBÜHEL LNKNITS LOCK09 LOEVENICH FASHION LOST IN ALBION LOTT GIOIELLI LOTTUSSE LOUIS & MIA LOUISE KRAGH LOVAFUR LOVE MOSCHINO LUA ACCESSORIES LUCKY DE LUCA LUIS TRENKER LUISA CERANO LUMI LUXE CO MADELEINE THOMPSON MAERZ MUENCHEN MAGADI MAIAMI MAISON HÉROÏNE MAISON LABICHE MAISON PASSAGE MAJESTIC FILATURES MAJESTIC FILATURES MAJORITÉ OPPRIMÉE MALA ALISHA MANILA GRACE MANUEL RITZ MARELLA MARLINO MASCARO MASI MASON’S MASQUE’ MAX TONSO MAXJENNY! MAZE MBYM MCALSON MED WINDS MEINDL AUTHENTIC LUXURY MELAWEAR MEME MIA ELIAS MICHAEL LAUREN MINIMUM MINNIE ROSE MINORONZONI1953

H8-B04 H1-D01 C1-A01 C1-A04 H1-A20 H5-A16 H7-A09 H3-B07 H1-J05 OA-OA01 H7-J07 H1-E02 H4-B13 H1-B06 H3-A07 H5-B12 H1-A03 C1-A01 H5-A11 H7-B18 C1-C02 H1-F01 H7-B02 C1-A06 H3-B02 H3-D06 SR-SR06 C2-D13 H5-C13 H1-D06 H7-G01 H2-B01 H1-A03 H5-B16 H1-B17 H7-D06 H4-C11 H7-I01 C2-D16 H7-F06 H7-B14 H3-D01 H7-B16 H3-D18 H5-A05 H1-A23 H3-D25 H5-D02 H7-E09 H1-H02 H1-B18 H8-C01 H4-C03 H7-C03 H3-D05 H1-J04 H1-A03 C1-C06 H1-D01 H3-B09 H1-G04 H4-A10

MISS GOODLIFE MISS VAIN MMX MOA MASTERS OF ARTS MOJIPOWER MOMENT BY MOMENT MONACO DUCK MONTELLIANA1965 MOOSE KNUCKLES MØRCK MOROTAI MOS MOSH MOSES MOU MR.BRANTING MUSI BY MUSICHENKO MY T MYKKE HOFMANN NACH BIJOUX NADINE H NAKED BRUCE NICOLA HINRICHSEN NIKKIE NIÙ NOBIS NORTH SAILS NOT SHY NVSCO OAKWOOD ODD MOLLY OFFICINE FEDERALI OLYMP SIGNATURE ONCE WE WERE WARRIORS ONJENU ONOMATO OOF OSBORN OUTHERE P.M.D.S P448 PAISLEY PARK PALOMA BARCELÓ PANTOFOLA D’ORO1886 PANTONE-SOCKS PAOLA T. PARAJUMPERS PARTHENIS PATRIZIA BONFANTI PENN&INK N.Y. PEOPLE OF SHIBUYA PEOPLE TREE PETER DAHLENBURG PEUTEREY PHILIPPE AUDIBERT PHILO-SOFIE CASHMERE PIG&HEN PIQUADRO PLANTATION POM AMSTERDAM POST&CO POSTYR POWDERHORN PREGIS PREMIUM YOUNG TALENTS X SUPERGA PRETTY BALLERINAS PREVIEW MILANO PRIDE TO BE PRIMABASE PRIME SHOES PRINCESS GOES HOLLYWOOD PROSAC ALWAYSMILE PUNTODODICI PUROTATTO PURSCHOEN-MEIN LABEL PYRATES SMART FABRICS PYRENEX QUARTZ CO. R-COLLECTION R&L PRIVATE LABEL RAFFAELLO BETTINI RANSOM&CO. REFRIGIWEAR

H1-H01 H1-A23 H3-D09 H5-B05 C1-A01 C2-D01 H5-C05 H5-D02 H3-B16 H7-D12 H2-A04 H8-A03 H1-E02 H5-C01 H1-A23 H1-B13 H1-D04 H7-D15 C1-A01 H1-B04 H2-B07 H1-A07 H7-A08 H7-C13 H3-E04 H3-D23 H7-I04 H7-I07 H8-B06 H7-J03 H4-A07 H4-A14 H1-A32 H1-B23 H7-A15 H3-D08 H4-C03 H3-C03 H4-A15 H5-D05 H7-I06 H5-C08 H5-A03 H2-B12 H1-A03 SR-SR01 H7-D09 H5-C03 H7-A12 H3-A01 H1-B25 H1-A14 H3-E12 C1-A01 H7-J06 H4-C17 H5-D03 H7-G03 H8-B02 H1-F03 H7-B05 H3-C12 H5-E02 WR04 H5-A05 H7-J01 H1-B02 H5-B06 H4-A11 H7-I09 H4-C18 H3-C05 H7-B09 H1-K03 H2-B11 H3-E01 H3-E10 H1-I01 H7-E07 C2-D15 H4-C23 SR-SR03

RELIGION RETRO RIAZ DAN RICH&ROYAL RICHARD GRAND ROBERTO P.LUXURY ROBI AGNES ROMEO&JULIETA ROMITO MANIFATTURE ROQA ROSEMUNDE RPL MAISON RRD-ROBERTO RICCI DESIGNS RUBY YAYA RUDSAK RUNDHOLZ BLACK LABEL S.W.O.R.D. S’WELL SA.AL&CO SAAMI CRAFTS SACK’S SAILORS AND BRIDES SAINTE ISAURE SAMANTHA SUNG SAMSØE&SAMSØE SARA MARTIGNONI SARAZUL CASHMERE SAVE THE DUCK SCHIESSER REVIVAL SCHNEIDERS SCHUTZ SCOTCH&SODA SECOND FEMALE SEDUCTIVE SEEBERGER SELDOM SELECTED FEMME SERGE BLANCO SERGIO GAVAZZENI SET SEVEN DAY WONDER SEVEN7

H1-B10 H3-C11 H1-A19 SR-SR09 H7-B12 H4-B06 H7-D08 H1-C01 H3-C04 H1-B14 H7-B17 H7-C17 H3-E07 H1-G04 H3-E13 H1-K01 H1-A03 H3-A13 C1-A01 C1-A08 H7-C05 H4-B16 C1-B03 H7-D03 H7-A01 H1-A15 H1-F01 H3-D27 H3-E09 H3-D03 H5-D17 H8-A01 H7-F02 H7-E10 H5-A14 H4-A04 H8-A02 H3-D20 H4-A01 H1-A01 H1-E03 H3-A14

AUGUST

SHABBIES AMSTERDAM SHOTO SIEBENHAAR SIGNAL LOST SILK SISTERS SIMPLICITY NEWYORK SIR GOODLIFE SOFIE SCHNOOR SOL SANA SOLD OUT SOLUZIONE SOMA JEWELLERY SOPHIE SOPHIE BY SOPHIE SORBET BRACELETS SOS SPORTSWEAR SOUL KATHRINÉ SPARKZ SPORTSWEAR INTERNATIONAL STARA STERNEFELD

H5-A13 H1-G02 H5-B10 H1-A03 H3-D18 H1-D04 H1-H01 H1-B09 H5-A01 H1-B02 H7-A07 C1-B01 H1-C02 C2-D09 C1-B04 H1-A04 H1-A22 H1-A29 WR03 C1-A01 WR06

STEVEN-K STOFFBRUCH STOKTON STORIATIPIC STRELLSON SUMMER OF LOVE SUN68 SUNCOO SUPERBIA SUPERGA TAKE A WAY TATEOSSIAN LONDON TAUKO TAVUS MILANO TELLINI TEMPLA TEXTILWIRTSCHAFT THE A CLUB THE BRIDGE THE EVERMAN CO. THE WHITE BRAND THOMAS RATH HUT-COUTURE THOMPSON OF LONDON TIGER OF SWEDEN TIGER OF SWEDEN JEANS TINCHENS TM TOM KERK TRU VIRTU TRUE DECADENCE TRVL DRSS TUFAFII TWIST&TANGO UGG UMIT UNAL UNBREAKABLE EVOLUTION UNITED NUDE UNMADE UP STICK-STICKER UPTOBE URBAN SUN URSULA MASCARO UTZON UZURII LUXURY FOOTWEAR VALERIE KHALFON PARIS VAN LAACK VANESSA BARONI VEECOLLECTIVE VELO URBAN CYCLING ECO OUTWEAR VELVET BY GRAHAM&SPENCER VENTCOUVERT VERDINO PARIS VOILE BLANCHE VOLUSPA VON JUNGFELD W AND FRIENDS W4LLET WEAR MAGAZINE WEAT WEBER+WEBER SARTORIA WERNER CHRIST WHAT FOR WHITE T WHYCI WILDREAMERS WINTER IN HOLLAND WOLFSKIN TECH LAB WOMSH WONDERSTRIPES WOODS ARCTIC BRAND WOOL&CO. WUNDERWERK XD XENIA DESIGN XPOOOS YAYA HOME YAYA WOMEN YIPPIE HIPPIE YOU LOOK PERFECT BY S.C. MILACHER YVY ZANETTI1965 ZENGGI AMSTERDAM ZINGA PREMIUM STRETCH LEATHER

H7-B13 H1-J03 H5-B01 C2-E03 H3-E05 H1-A21 H3-C01 H7-J05 H7-J01 H3-D26 H3-C08 H4-C13 H1-J02 H1-B21 H1-A03 H7-G07 WR09 C2-D09 H5-D03 H3-B11 H2-A10 H5-B12 H4-C13 H7-A14 H7-A14 C1-B05 WR07 H4-B04 H4-C24 H1-B22 H7-D01 H7-D11 H8-C03 H5-A08 H1-B19 H1-H02 H5-A01 H1-A28 C2-E04 H3-D15 H1-A03 H5-A05 H1-A17 H5-C17 H7-B10 H4-B01 C1-A01 C1-A14 H4-A08 H1-B08 H7-A17 H1-H02 H5-C11 C2-D07 H4-C15 H4-A02 C1-A01 V02 C1-C08 H4-C01 H3-D04 H5-D11 H7-D06 H1-F03 H1-F02 C1-A03 H3-D21 H5-C16 C2-D12 H3-E08 H3-D13 H1-B28 H7-D10 H5-B07 SR-SR02 SR-SR02 H1-G01 H1-I04 H7-G07 H7-C15 H7-D01 H7-G18

C7

SHOW & ORDER 16–18 JANUARY 2018

PORTFOLIO 200 brands 50 % international 50 % new entries

SEGMENTS STATEMENT TRENDS

Womenswear, Menswear, Footwear, Accessories, Gadgets

The most-wanted and attention-grabbing styles of the season

15LOOKS

In the fashion show series, various key pieces from the SHOW&ORDER exhibitors are picked out and styled to create outfits, showcased using mannequins by Hindsgaul.

15Looks is designed to inspire retailers and show how global trends can be translated into looks

WORKING SPACES

Dedicated lounges serve as a space for visitors to work, network, and meet—or simply relax and unwind

FOOD

Fresh juices, vegan cakes & snacks, coffee, cakes & sandwiches

ADDRESS

KÜHLHAUS, Floors 1 – 5 Luckenwalder Strasse 3 10963 Berlin C08

OPENING TIMES

16 – 17 January, 9 am – 7 pm 18 January, 9 am – 5 pm

showandorder.com facebook.com/showandorder instagram.com/showandorder

At SHOW&ORDER, a host of brands will be available to experience over six floors, each named after an international fashion metropolis. Pay special attention to the fifth floor (New York), where visitors are welcomed with exclusive events such as beauty treatments, services, and a large dollop of inspiration.

5TH FLOOR – NEW YORK

TASTINGS New start-up Winzerweine24 specializes in selling high-quality wines online. Meet the head, Arend Lars Iven, as well as the winemakers from various countries for further specialist advice. Meanwhile, gin and vodka manufacturer A Witch A Dragon & Me will be supplying top-quality spirits at the bar. Happy Hour runs from 5–6 pm.

FOOD A modern restaurant and catering area meets all your nutritional needs. Dr To’s provides Asian fusion food from 9 am every day, while Milchhalle Berlin will be offering an early bird breakfast including coffee and croissants.

15LOOKS Refinery29’s Cloudy Zakrocki and Annette Weber from Glam-o-meter will be selecting key pieces from the SHOW&ORDER brands to create 15 outfits on mannequins from Hindsgaul. The most spectacular, “Christian,” will be raffled in a visitors’ draw.

APPAREL & FASHION ABURY will not only be exhibiting its latest collection of bags, but also donating one for a raffle. Elsewhere, Fashionette will be prompting visitors to “pimp your bag,” offering handbag customization at the stand.

LIFESTYLE, PUBLICATIONS, & SOUND Relax in the Media Lounge, where you’ll find the latest publications, to the background sounds of music streaming service Auracle Sound. Next, create a memento of your visit to Show&Order at the Sharingbox photo booth.

INTERIOR DESIGN The look and feel of the floor is harmonized thanks to another floral installation by Bloom & Wild and the Lounge Area by sofacompany.com. LEDs Change the World is responsible for the lighting of the whole floor.

The company specializes in designing lighting concepts for the retail industry, showing key shopping areas in their best light.

BEAUTY Organic skincare webstore Savue Beauty will be offering cosmetics touch-ups for all visitors, while Berlin-based hair salon Shan Rahimkhan ensures that hair is perfectly styled.

For a free treatment, get a coupon from IQOS, who are presenting their latest collection of e-cigarettes. Meanwhile, the Joli Visage Makeup School is offering express manicures.

Plus, get a free hand massage from Jo Malone and on-thespot style advice from Mareike Hartwig.

INFLUENCERS PLUS Watch out for these exclusive influencer appearances: Joko Winterscheidt with A Witch A Dragon & Me; Stil in Berlin blogger Mary Scherpe with her book The Best Places in Berlin – 2018; yoga instructor and author Jelena Lieberberg with her book Kick Ass Yoga; blogger duo Dandy Diary with a ‘best of ’ product overview; Designdschungel with their wallpaper collaboration with A WITCH A DRAGON & ME A.S. Création; and Glam-o-meter with their eponymous hoodie and accessory collection.

4TH FLOOR – COPENHAGEN

Handmade, organic licorice will be available throughout courtesy of Lakrids by Johan Bülow. It’s the world's first organic licorice to be made using a recipe based on cocoa butter and agave syrup. In addition, there are three DIY licorice workshops in which visitors can try shaping, decorating, and flavoring the licorice before taking it home in an elegant LAKRIDS black metal tin.

3RD FLOOR – MILAN

Check out the collaboration with MilchHalle Berlin, who will be serving fresh coffee from an espresso bar. There is a Lounge Area by sofacompany.com on this floor too.

2ND FLOOR – BERLIN

The Lounge Area by sofacompany.com adds the right showroom ambience and plenty of interior-related inspiration.

1ST FLOOR – PARIS

The culinary highlight on the Paris floor is the rainbow of different flavors of macarons by Frédéric Cassel of Galeries Lafayette Berlin, which will be available from vendors with trays.

FRÉDÉRIC CASSEL

GROUND FLOOR – LONDON

Here, Toms hosts a coffee bar and Gang will be serving a selection of cheese and wine appetizers. Another flavorsome highlight comes from Wholey, who are offering healthy smoothies at their stand. Happy Hour runs from 2–3 pm.

BEAUTY AREA

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TEXTILREVUE

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Interview über seine Inspirationen und das Malen

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Von drauß’ vom Walde Stimmungsvoll dekorieren mit Zweigen und Blättern AD Design Award 2017 Das sind die Gewinner

BREAD&BOXERS BRONX SHOES BUCKLE UP BUFFALO LONDON CALVIN KLEIN HOSIERY CARMENS CASHMERE COUTURE CATNOIR CHARLOTTE LEBEK CHARLOTTE WOONING CLAIRE WOMAN CLARA&JO BAKER COLLÉGIEN COPENHAGEN SHOES

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PERNILLE CORYDON

15 LOOKS 962°C A WITCH A DRAGON & ME BAR ABSTRACT ABURY ALBERVILLE AND LESS ANERKJENDT ANITA BILARDI ANJU VIG ANOTHER ME APPEARANCE AURACLE SOUND BABYMO BARBERIAN CPH BEARPAW BEFOUTA BERLIN BENAMÔR BLACK COLOUR BLAEST RAINWEAR BLOGGER X PREMIUM BLOOM&WILD BLUKEY BOZANA

BLACK COLOUR

GREEN LABEL TALENTS

KH-N01 KH-P33 KH-N KH-P35 KH-N12 KH-M14 KH-L03 KH-L03 KH-C06 KH-C12 KH-M16 KH-C05 KH-N21 KH-B01 KH-C05 KH-C11 KH-B13 KH-N24 KH-P28 KH-C24 KH-N18 KH-N03 KH-B03 KH-C18

STEVE MADDEN

DANDY DIARY DARIO SCAPITTA DESIGN DESIGNDSCHUNGEL DIAMONDS&PEARLS DIESEL ACCESSORIES DIXIE DKNY SLEEPWEAR DR TO’S ASIAN FUSION FOOD E-COOKING EKLÉ EVE IN PARADISE EXCEED SHOE THINKERS EXCOMO F1GENERATION FANFULLA FASHIONETTE FITBUDDAH FLAVR FREAKY NATION GANG GAYNOR GIRLSBESTFRIENDS GLAM-O-METER GORGE&US GRASHOPPER GRAUMANN HANKY PANKY HEIDI KLUM INTIMATES HEIDI KLUM SWIMWEAR HINDSGAUL HINTERVELD HNDRD BY HNDRX

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HOFFNUNGSTRÄGER HOT SOX I WANNA IBBAN ICON IHLER IQOS X SHAN STYLING IZABEL CAMILLE JACQUES BRITT JELENA LIEBERBERG JO MALONE LONDON JOLI VISAGE MAKE UP SCHOOL JUST CASHMERE KALAIKA KATE SPADE NEW YORK SWIMWEAR KHUJO KRYSTALL-SOAMAS LAKRIDS BY JOHAN BÜLOW LAURÈL LEDS CHANGE THE WORLD LEJU LIKE A BIRD LILLY KUNKEL DESIGN LØWÉN CPH MACARONS BY GALERIE LAFAYETTE MAREIKE HARTWIG MARJANA VON BERLEPSCH MEDIA LOUNGE MEDIA LOUNGE MEISIE MIALUIS MICHAEL KORS SWIMWEAR MICHELE&HOVEN MILCHHALLE MILLE FRYDENBERG MIMO BAGS MISS JUNE MOONS&JUNES

KH-P21 KH-N07 KH-B17 KH-B17 KH-P14 KH-C05 KH-N19 KH-C05 KH-C30 KH-N18 KH-N10 KH-N09 KH-C08 KH-P22 KH-N07 KH-L05 KH-P01 KH-C31 KH-B14 KH-N20 KH-P16 KH-B05 KH-P24 KH-C05 KH-P KH-N13 KH-P32 KH-C03 KH-N04 KH-B10 KH-B07 KH-N07 KH-B15 KH-N KH-C05 KH-C01 KH-B08 KH-C05

NORDGREEN

MOSCHINO SWIMWEAR & UNDERWEAR MP DENMARK MUCHACHOMALO NATURES COLLECTION NOBRAND NORDGREEN NÜMPH OLEANA P.J.SALVAGE PAD HOME DESIGN CONCEPT

KH-N07 KH-M12 KH-N07 KH-C05 KH-M05 KH-C05 KH-L03 KH-C26 KH-N07 KH-C04

15 LOOKS

PALLAS PALMARIA MALLORCA PANTONE-SOCKS PERNILLE CORYDON JEWELLERY PLEASANT PURELEI RAUNSBORG RAW HOUSE RAYVILLE RESEARCH UNIT RIO-SCHMUCK RIVERSTONE ROBERTO FESTA RUBICON RUE DE FEMME SAVUE BEAUTY SCHAL UND RAUCH SCHMÜCKSTÜCK SENDRA BOOTS SHARING BOX SHOE THE BEAR SIOUX SNEAKY FOX SOFACOMPANY.COM SPANX STEINKULT STELLA MCCARTNEY LINGERIE STELLA MCCARTNEY SWIMWEAR STEVE MADDEN STIL IN BERLIN STYLE HEAVEN SUSANNE BOMMER TANGO SHOES THAMEEN FRAGRANCE TING GOODS TOMS URBANISTA VILLA GAIA VINCE CAMUTO SWIMWEAR VINCENT PRADIER VMP WASTE STUDIO WHOLEY SMOOTHIES WINZERWEINE24.DE XINYE JIANG XXL HARDWEAR YULYAFFAIRS ZOECA JEWELRY ZOELLA

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SEEK

PORTFOLIO 250 brands 80 % international 35 % new entries

16–18 JANUARY 2018

SEGMENTS

Menswear, Womenswear, Footwear, Sneakers, Accessories, Gadgets, Homewares

STATEMENT TRENDS OUTDOOR STYLES THE 90S

The most wanted and attention-grabbing styles of the season

The must-have pieces for a sleek winter look

A large selection of the most sought-after revival brands, including Karl Kani, Ellesse, Fila, Russel Athletic, Fubu, Champion Reverse Weave, Helly Hansen, and Mitchell&Ness

SEEK HOUSES

These three showrooms serve as a space for selected brands and agencies to present their collections in an exclusive setting: Clarks Originals, Han Kjøbenhavn, and Birkenstock

TRADE UNION AREA

An efficient work environment for buyers to order brands such as Porter-Yoshida & Co, Filson, Pendleton Woolen Mills, Snow Peak, Monokel Eyewear, and Shinola

HALL STRUCTURE

Navigating through SEEK is made easy thanks to themed fashion segments. The color-coded areas highlight the different areas: Classics & Icons, Craftsmanship, Strong Zeitgeist, Sports & Streetwear, and Green Force

FOOD

Coffee, sandwiches, fresh smoothies, salads, finest butchery, handmade pasta, käsespätzle, French specialties

ADDRESS ARENA BERLIN Eichenstrasse 4 12435 Berlin C12

OPENING TIMES

16 – 17 January, 10 am – 7 pm 18 January, 10 am – 5 pm

seekexhibitions.com facebook.com/seekberlin instagram.com/seek_berlin

VIP & PRESS LOUNGE

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INFO & WARDROBE

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AM FLUTGRABEN A20

A05 A55

A16

A27 A15

A50A03 A49 A48 A37

A14

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À LA CARTE RESTAURANT BY DINETTE The Dinette team will be serving modern, easy-going French cuisine, pleasing stomach and soul 16 – 18 January, all day DO YOU READ ME?!

Your curated satellite store for contemporary magazines and readings 16 – 18 January, all day

NUDIE JEANS POP-UP REPAIR STATION

A02 A47

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INFO & WARDROBE

MODERN ORIENTAL TEA LOUNGE AND BAZAAR Wild Heart Free Soul brings you a kilim jungle filled with bright and warm colors, healing symbols, and patterns for instant and lasting good mood and energy 16 – 18 January, all day

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NUDIE JEANS POP-UP REPAIR STATION NATURAL SOUND EXPERIENCE Bring your worn-out Nudie Jeans for free repairs B&O Play will showcase the Natural Sound AM FLUTGRABEN from denim specialists Experience, interpreting the feel of “natural sound” 16 – 18 January, all day in a new way 16 – 18 January, all day TEA LOUNGE BY WILD HEART FREE SOUL

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B10

MEET, GREET & SEEK AT GLASHAUS Community and food area to network and relax.

Highlights include the Markthalle Neun food market.

16 – 18 January, all day

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With the main hall complemented by the Glashaus area, this season’s SEEK has plenty to offer for buyers looking to update their retail concepts.

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REGISTRATION

ENTRANCE

A01

PROPER MAGAZINE GIVE AWAY Collect your limited PROPER X SEEK mug!

16 – 18 January, all day QUICK CLEANING SESSION Jason Markk makes sure that no visitor has to wear dirty sneakers—giving even the most beat up sneakers a new life 16 – 18 JANUARY, ALL DAY SEEK’S SING ALONG SEEK’S legendary celebration of community.

By invitation only.

17 – 18 January, 10 pm – 3 am

IN JO

E TH

MAN GEMÜTL GER ICH KE IT!

POP UP

Kneipe ['knaip ] e

T AR UL AL HE EOIENT & E D IL E S OR G W RE ERN OUNAAR F D L Z

POP-UP KNEIPE Drop by and have a beer with us! Hosted by SEEK X SPORTSWEAR INTERNATIONAL. 16 – 18 January, 12 am – 3 pm Check out the PREMIUM GROUP “Dish of the Day” event calendar to find more experiences & events.

C13

2

No 70 /4-2017

JEANSWEAR & CONTEMPORARY FASHION

INNOVATION > IMITATION

No 70 / 4-2017

Bitchslap

D 12.50 EUR REST OF EUROPE 14.00 EUR SWITZERLAND 18.00 CHF

DENIM NOW STYLES GALORE TOWARDS A GREENER FUTURE

DEUTSCH ENGLISCH Nr. 21 – III / 2017

15 FAL L / WI N T E R

Magazine for Sneakers & Streetwear

FALL/WINTER 2018/19 VOO STORE BERLIN OR WHERE TO BUY PRADA IN KREUZBERG GUCCI MAKES THE WORLD GO ROUND / MCM WORLDWIDE CHIEF VISIONARY OFFICER SUNG-JOO KIM ON MILLENNIAL STYLE / FEMALE FORCE – BERLIN ENTREPRENEURS POOL TOGETHER / SKATEBOARDING IS GOING OLYMPIC / BERLIN ART BUNKERS

ENGLISH

WINTER 2017/18

21

4 192153 509007

2 01 7

G U C C I M A N E & P L AY B O I C A R T I ALEXANDER WANG FUTURE MAISIE WILLIAMS TINASHE

190702

405008

08

Berlin Fashion Week Magazine #25

4

N– 0 8 Winter 2017

D : 5,0 0 € A : 6,0 0 € C H : 9,8 0 C H F

JA D E N S M I T H

#258 Dezember 2017 & Januar 2018 gratis www.intro.de

ECO FASHION 1980’S, 1990’S, 2000’S, 2010’S 50 PAGES OF BUYER’S GUIDE THE BEST INTERNATIONAL BRANDS

# 1 20 18

FASHION BEAUTY POP CULTURE

#041

BIT TE N AC HM AC H E N:

BLONDE 03/17 WWW.BLONDE.DE

JOIN

DIESE FE M A L E L E A D E RS S I N D ECHTE RO L E MO D E L S 20 0 0 E R SIND DIE NEUEN 90ER:

FASHION JOBS.COM

BØRN S ZARA LARS SON ST. VINC ENT & DIE COO LSTE N IT–G IRLS

JOB OFFERS, JOB ALERTS, CV DATABASE FREE FOR CANDIDATES & RECRUITERS w w w. f a s h i o n j o b s . c o m

WA RUM W I R DAS MO D E JA H R ZE H N T NICHT U N T E RS C H ÄT ZE N S O L LT E N B E MY TOY B OY:

D UA L I PA D 3,80 € ◆ A 3,90 € ◆ CH 4,50 CHF

Jahresrückblick 2017 — Sampa The Great — Dark — Hope — Kochen mit Prinz Pi

TWXXke1032_Titelposter_TW47.indd 1

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BLONDE EUR 3,80 / DEUTSCHLAND EUR 3,90 / ÖSTERREICH CHF 5,20 / SCHWEIZ EUR 5,20 / SONSTIGES AUSLAND

20.12.17 10:17

JAN–MÄRZ 2018

www.collezioni.info

— Star Wars: Die letzten Jedis — Mit Golf in Jordanien — John Maus — Noel Gallagher

€ 32,00 (I) € 47,00 (B-D) € 45,00 (E) € 51,00 (F-P) € 55,00 (NL) Chf 70,00 (CH) Issn 1124-2949 SEM JUNE 2017

70083 >

DATA DI PRIMA IMMISSIONE NEL MERCATO: GIUGNO 2017

PASSION

#Pop #Kultur #Life #Style # 258 Dezember 2017 & Januar 2018 Haiyti — Jahresrückblick 2017 — Sampa The Great — Dark — Hope — Kochen mit Prinz Pi — Star Wars: Die letzten Jedis — Mit Golf in Jordanien — John Maus — Noel Gallagher

83

A//W 2017-18

IT’S FREE

D 9,– € | AT 11,– € CH SFR 14,50

JANUARY 2017

9

WINTER 2017/18 • £7.00

GIRL VO N D E R N EU E N G I RLP OW E R , D I E E I N LE B E NSG E FÜ H L B ESC H RE I BT

MÄNNLICHE S E X RO B OT E R S I N D IM KOMME N .

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ARMOR LUX

C15

BRIGHT 16–18 JANUARY 2018

PORTFOLIO 200 brands 70 % menswear 30 % unisex

SEGMENTS STATEMENT TRENDS

Skateboarding, Streetwear, Urban Outdoor, Urban

The most wanted and attention-grabbing styles of the season

THE 90S

A large selection of the most sought-after revival brands, including The Hundreds, Thrasher, Obey, Huf, Ecko Unltd., Rocawear, and Pelle Pelle

SKATEBOARDING

BRIGHT’s DNA, Skateboarding, has leapt out of its niche and become the key element.

Alongside a large number of brands, there are many community events including the Bright European Skateboard Award

OUTDOOR AESTHETICS

In addition to the selectively chosen exhibitor portfolios, an outdoor concept store will be opening for the first time, offering visitors the chance to purchase a choice product range

HALL STRUCTURE

The clear categorization of the segments into Skateboarding, Streetwear, Urban and Outdoor Aesthetics makes for a structured overview and ensures the collections are easily visible

FOOD

Coffee, beer, drinks, and food by The Dudes

ADDRESS

ARENA BERLIN Am Flutgraben 1 12435 Berlin C16

OPENING TIMES

16 – 17 January, 10 am – 7 pm 18 January, 10 am – 5 pm

brighttradeshow.com facebook.com/brighttradeshow instagram.com/brighttradeshow

BRIGHT puts the community front and center with its street culture driven experiences from skateboard contests to art installations

SWANSKI ART PERFORMANCE Watch the artist Swanski create one of his incredible detailed paintings 16 – 18 January, all day BREAKDANCE SHOW Watch the performers windmill and headspin as they take to the floor 16 – 18 January, 11 am, 1 pm, 3 pm and 5 pm

TURBOKOLOR BARBERSHOP

BARBERSHOP Need a trim? Pop over and get your locks snipped for free. Hosted by Turbokolor.

16 – 18 January, all day

WALLRIDE CONTEST Bring your board to this cash-for-tricks contest where there’s € 1000 cash prize money to be given away 16 January, 4 pm – 6 pm EUROPEAN SKATEBOARD AWARDS

OUTDOOR AESTHETICS CONCEPT STORE Browse the latest survival gear in a specially designed space 16 – 18 January, all day CLEPTO MAG Peruse this art installation featuring urban photographer Friedjof Feye 16 – 18 January, all day GIRLS ARE AWESOME EXHIBITION A celebration of the best female artists in an exhibition curated by the global platform 16 – 18 January, all day BENJAMIN JEANJEAN ART EXHIBITION These vintage-inspired, creepy-yet-cool illustrations will haunt you. Plus, meet the artist himself on 18 January at 5 pm 16 – 18 January, all day

EUROPEAN SKATEBOARD AWARDS With awards in 11 categories, the prize ceremony will be followed by an afterparty not to be missed 16 January 8 pm – 3 am Check out the PREMIUM GROUP “Dish of the Day” event calendar to find more experiences & events.

SKATE BORDERS In aid of refugee camps in Athens, this exhibition shows the power of skateboarding to change the world 16 – 18 January, all day

SKATE BORDERS

C17

No 70 /4-2017

JEANSWEAR & CONTEMPORARY FASHION

No 70 / 4-2017

A FASHION WORKBOOK PROFESSIONAL EDITION

D 12.50 EUR REST OF EUROPE 14.00 EUR SWITZERLAND 18.00 CHF

DENIM NOW STYLES GALORE TOWARDS A GREENER FUTURE

FALL/WINTER 2018/19 VOO STORE BERLIN OR WHERE TO BUY PRADA IN KREUZBERG GUCCI MAKES THE WORLD GO ROUND / MCM WORLDWIDE CHIEF VISIONARY OFFICER SUNG-JOO KIM ON MILLENNIAL STYLE / FEMALE FORCE – BERLIN ENTREPRENEURS POOL TOGETHER / SKATEBOARDING IS GOING OLYMPIC / BERLIN ART BUNKERS

ENGLISH

T R E N D S A N D N E W S F O R T H E FA S H I O N C O M M U N I T Y L U G G A G E F O R FA S H I O N P R O F E S S I O N A L S M E N S W E A R T R E N D - M U LT I C U LT U R A L O R I E N TA L I S M T H E K N OW L E D G E - T E CH A N D S U S TA I N A B I L I T Y H OW I T W O R K S : S E E N OW, B U Y N OW A P P-DAT E - N E W FA S H I O N A P P S

Berlin Fashion Week Magazine #25

Fashion.

Beauty.

Business.

Premium Poster Wall.indd 1

# 1 20 18

A1TM18Berlin.indd 1

FASHION BEAUTY POP CULTURE

BØRN S ZARA LARS SON ST. VINC ENT & DIE COO LSTE N IT–G IRLS

D 3,80 € ◆ A 3,90 € ◆ CH 4,50 CHF

JAN–MÄRZ 2018

D UA L I PA Anno 48 | N° 12 del 13.11 2017 | quindicinale | € 5,50 | www.fashionmagazine.it

E SH SID GLI IN EN ION RS

VE

Il magazine di news, business e trend

Living the Digital

Dream

Mentre il pianeta è in pieno fermento social, sull’e-commerce i brand italiani si accingono a giocare la partita della vita Nella foto: Versace

FA N 12 COVER DEF.indd 1

C18

11/12/17 13.48

15.12.17 12:15

11/15/17 2:27 PM

11 DEGREES 17 LONDON 5BORO SKATEBOARDS ACE ACTIONSPORTSJOB.COM ADE SHOES ALCHEMY EUQIPMENT ALIEN WORKSHOP ALVA AMERICAN SOCKS ANDALE APONIA ARCADE BELTS AVENUE AVERSE B BOY GEAR BIRDHOUSE BLACK-MAGIC BLACK-PANTHERS BLACKYARD SKATEBOARDS BLOOD WIZARD BLUE BONES BEARINGS BONES WHEELS BRO STYLE BRONSON SPEED CO. BULLET CERTIFIED LONDON CHPO BRAND CHROME CLEPTOMANICX CONSOLIDATED COOGI CORDON BERLIN CORDON SPORT CREATURE DANNER DARK SEAS DC SHOES DEEJO DGK DIVINE DJINN’S DOGTOWN DOH-DOH DOLLY NOIRE DOOKS DOOMSAYERS DOOMSDAY SOCIETY

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POETIC COLLECTIVE

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GREEN LABEL C19

#FASHIONTECH 16 JANUARY 2018

#STAGE

Keynotes by ­industry leaders; from global business representatives to top designers through to international communications experts

#MASTERCLASSES

45-minute courses on topics such as customer segmentation, influencer marketing, and blockchain technology

#EXHIBITION

Presenting wearable designs, technology brands and media brands as well as solutions by Deutsche Telekom, AMD, Nanogy and Alphatauri

ADDRESS

KRAFTWERK, Floor 1 Köpenicker Strasse 70 10179 Berlin

C20

OPENING TIMES #FASHIONTECH 16 January, 10 am –6 pm FASHIONSUSTAIN 17 January, 10 am – 6 pm

fashiontech.berlin twitter.com/fashiontechber

CHARLES BERNARD

ELOISE KING

BROCK CARDINER

#STAGE

15:15 Ahmet Mercan (Head of Global Consumer Products, Red Bull, General Manager, Alphatauri) How the demand for fashion, technology, and function is challenging the fashion industry

KEYNOTES 11:00 Anita Tillmann (Managing Partner, PREMIUM GROUP) Ole Tillmann (Founder and CEO, Peak Creative Leadership) Welcome: Fashioning the future!

11:10 Max Gilgenmann (Consultant on sustainability in fashion and textiles) Olaf Schmidt (Vice President Textiles and Textile Technologies, Messe Frankfurt) Kick-off! FASHIONSUSTAIN Berlin Thinkathon: Sustainability x technology 11:15 Charles Bernard (Product Manager, Lyst) Etienne Martin (Product Manager, Lyst) Facilitating a seamless and integrated retail experience through mobile commerce 11:30 Andres Sosa (Executive Vice President of Sales, Marketing and Creative, The Outnet) Redefining the previous season model as a global fashion business

15:00 Brock Cardiner (Editorial Director EU, Highsnobiety) and special guest Innovative fabrics and how they’re shaping the fashion landscape

15:35 Fabian Vogelsteller (Ethereum Developer and Founder, Lukso) How Blockchain and Smart Contracts will change the Fashion Industry AHMET MERCAN

ANDRES SOSA

SUNG-JOO KIM

15:50 Anna Alex (Founder, Outfittery) Tim Dörpmund (Department Head Digital, TextilWirtschaft) How to create the perfect outfit by combining human and artificial intelligence 16:10 Matteo Ward (CEO and CMO, Wråd) Can marketing drive change? The role of a purpose 16:25 Rune Orloff (Founder, Sardin) Oliver Kann (Founder, Sardin) Kickstarting an eco-centric mindset 16:45 End

11:50 Fiorina Benveniste-Schuler (CEO, Selec.to) Transforming the B2B experience through digital innovations 12:05 Dr. Andreas Antrup (Managing Director, Zalando Media Solutions) The z-mission: breaking down the marketing silos 12:20 Alexandra Bondi de Antoni (Editor in Chief, i-D Germany) Eloise King (Global Executive Producer, i-D, Executive Producer, Vice UK digital) Franziska Müller von der Ahé (Co-founder, Glutamat) Sylvie Weber (Freelance filmmaker) How video content is shaping digital storytelling 12:45 Cloudy Zakrocki (Editorial Director, Refinery29 Germany) Four rules to create a successful brand for female millennials 13:00 Lunch break 14:00 Sung-Joo Kim (Founder, Chairperson and Chief Visionary Officer, Sungjoo Group and MCM Worldwide) Melissa Drier (German correspondent, WWD) The journey and transformation of a global luxury brand into the digital era 14:25 Susann Hoffmann (Founder, Edition F) Nora-Vanessa Wohlert (Founder, Edition F) Creating chances calls for breaking rules!

14:40 Simone Hartmann (Managing Partner, Hartmann Consultants) Christopher Knoch (Consultant, Hartmann Consultants) The digital leader’s mindset: Mastering the digital transformation in the lifestyle industry 14:55 Nicole Gaiziunas (Managing Director, XU) Announcement! Masterclass: Future skills – a digital readiness check

C21

Visit the incubator for responsible innovation in fashion and textiles.

17 JANUARY 2018 KRAFTWERK BERLIN #26

DIGITAL REVOLUTION

DROHNE

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Urban staples stay sharp at Drykorn “For beautiful people” is the slogan that German brand Drykorn has been staying true to for more than 20 years. Launched in 1996 by Marco Götz, the label marries trendy chic to that notorious German practicality—and with admirable results. As the founder puts it: “If you live in Kitzingen you can’t help thinking about how the most daring catwalk trends could be adapted to real life.” Perhaps this is why Götz prefers to reinterpret timeless design staples rather than try his hand at daring avant-garde.

Drykorn’s design philosophy is that of tested elegance. However, that is not to say that the brand’s offering has ever been boring; with its rock ’n’ roll spirit and sophisticated cuts, Drykorn has managed to retain the youthful edginess it is so valued for.

In the new collection for FW 18/19, Drykorn yet again throws a clever twist on urban fashion. Monochrome pieces come with unexpected, eye-riveting pops of color. Staples, like trench-coats and biker jackets, feature chunky details and elements of deconstruction. Despite Götz’s principle to stick to the middle way, in this season both menswear and womenswear lines see a lot of experimentation. While the men’s collection features refreshing takes on workwear, the womenswear offering has been updated with some bold patterns. “We decided to play with some combinations, and those mixtures of florals and checks have come out rather bold,” comments Angela Kunst, Head of Product Management for womenswear. And, with the streamlined designs keeping things elegant, it is already safe to say that this is yet another collection “for beautiful people.”

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PREMIUM GROUP MAGAZINE

Krakatau bring an urban aesthetic to techwear

Utilizing familiar designs and futuristic aesthetics to create functional techwear, St. Petersburg-based label Krakatau have been perfecting technologies since 1999. Having gained an influential following in Russia, they have introduced themselves to the ever-growing European market over the past two years, which has welcomed them with open arms. And it’s not hard to see why: their architectural approach in cuts and attention to detail are executed with a standout streetwear appeal. “Our strength is that we have an amazing product with a lot of functional and technical details, and for an affordable price,” says Sander Baane of Solotwentyfive, Krakatau’s European sales agency.

With a straightforward yet distinctive collection of padded coats, bomber jackets, and long-lasting parkas, Krakatau delivers products that are constructed from memory-fabrics that are made

KRAKATAU

to withstand the elements. As always, the details are what really make the difference, with waterproof zippers and reflective accents elevating the functionality of these innovative garments.

Liner parkas come with zipped side slits and a quilted inner jacket that is removable and can be worn separately. Meanwhile, high throat closure parkas are made of water-repellent fabric with taped seams. These garments, with their bio-based fiber, are highly adaptable, with removable parts. “We still want to take everything step by step and make sure that what we do, we do it right.” says Baane. And they do just that. With their effortless integration matching any urban wardrobe, it’s that streetwear edge that really separates Krakatau from other techwear labels, ensuring that their customers will be ready for whatever the world throws at them.

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PREMIUM GROUP MAGAZINE

Vogue fashion editor turned jewelry designer Marjana von Berlepsch presents an under-the-sea vibe

Before Marjana von Berlepsch launched her eponymous jewelry brand in 2003, she had cut her teeth at Vogue and Harper’s Bazaar as a fashion editor. This experience is perhaps what has defined her attitude to accessories: their ultimate function, the designer believes, is to emphasize individuality and highlight personal style. The Munich-born von Berlepsch isn’t afraid of experimenting with shapes and materials. Her pieces are extravagant and statement-making, with unorthodox details like chunky pendants or bold flashes of color. The inspirations behind her jewelry are the designer’s two main passions – art and traveling. Even though each collection focuses on one particular theme, her style is recognizable and timeless: “I prefer to create expressive, smart pieces that can be reinvented time and time again,” says von Berlepsch.

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The collection presented here in Berlin sees the designer explore marine motifs: coral hues dominate, and shapes have been inspired by seashells. “It’s important to me that my collection appears very light and casual, even though the pieces have been crafted with great concentration and skill,” the former editor says of her designs. The overall effect is a lightweight, dreamy, and poetic collection. Imaginative sculptural details and an unusual mix of materials that is elegantly sophisticated. As is always the case with Marjana von Berlepsch’s offerings, the styles vary from the playful (such as letter-shaped pendants) to the more refined (such as gemstones, leather, or horn). What makes them all unique is that distinctive sense of individuality the designer is so focused on conveying.

SHOW&ORDER KH-P32 marjanavonberlepsch.com

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The classic sporting brand doubles down on its subculture-inspired streetwear The Fred Perry brand was founded in 1952 by the eponymous triple Wimbledon champion in the spirit of bold, confident originality that has inspired so many generations of subcultures since then. For its 2018 Authentic collection, this proud attitude is applied to Britpop and that era’s 70s revival with a colorway of muted brights and 90s pastels with modern black tipping. Influenced by the Fred Perry sporting heritage, the Authentic collection also sees some of the cotton pique classics updated with micro compact waffle fabric in a nod to the 50s sportswear that started it all, while the moisture-wicking texture reflects today’s demand for the functionality of sportswear as streetwear. For the men’s collection, this will extend to the M1 polo and sweatshirt, and for the women’s, the twintipped crewneck T-shirt.

FRED PERRY

Meanwhile, Fred Perry’s Sport Authentic collection reinterprets iconic styles, like the ringer T-shirt and track jacket, through a stylish, contemporary lens, featuring tricot fabrics, color blocking, and graphic logos. Some new styles this season include drawstring shorts with matching bomber shirt, a taped V-neck T-shirt, a T-shirt dress, and a short sleeve drawstring hoodie.

The Fred Perry aesthetic approach to branding has always been “less is more.” Similarly, recognizing the advantages of selective distribution regarding wholesale accounts, the brand will focus on nurturing these existing relationships as opposed to widening access to the brand through more accounts. With exciting collaborations planned for the year, additional interest in Fred Perry is sure to increase for partners and their social media accounts.

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PREMIUM GROUP MAGAZINE

After 23 years, Kreuzberg streetwear brand Iriedaily is still as freethinking as ever

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Iriedaily was founded in 1994 by Daniel Luger, Roland Wagner, and Walter Molt, whose silk-screen printing company led to a future in streetwear. Their art director, street artist Jaybo Monk, created a distinctive style that shaped the company’s face for years. Today, the Berlin brand welcomes a new design generation at Iriedaily, but the message of friendship, DIY ethos, responsibility, respect, and, most of all, their motto to “Stay different” prevails. The Iriedaily FW 18/19 collection interprets and references Berlin’s Hansaviertel, one of the great Modernist housing projects in Europe. Drawing inspiration from the works of Modernist masters such as Oscar Niemeyer and Alvar Aalto, the collection translates their architectural gestures—honest, raw materials, expressive lines, and pops of color—into a collection that is both exciting and ethically produced. In this offering, Iriedaily use wordplay and hand-drawn elements, while also incorporating bold tribal patterns, thoughtful logo placement with attention to technical detail, popping color accents, water-repellent materials and daring color blocking. “In this city one can still find these areas and districts so self-consciously lowbrow and non-aspirational, and impervious to hype and glamour—and it actually feels fresh and unique for exactly these reasons,” explains Denise Graff, Brand Marketing Manager of Iriedaily. Berlin’s diversity is at the core of Iriedaily, which is based in the Kreuzberg district. The company actively contributes to local projects, such as football clubs, youth development programs, and refugee relief projects. They have a devoted and steadily increasing community who support their message and their products, which are sold in over 400 stores in 15 different countries.

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PREMIUM GROUP MAGAZINE

Style inspired by the sea courtesy of this sustainability-conscious San Diego brand North Sails was born by the ocean in beautiful San Diego, established in 1957 by American aerospace engineer-turnedsailor Lowell North. The Olympic gold medalist refurbished his first boat at the tender age of ten and never looked back.

Indeed, his motto was “you make history by looking ahead.”

North Sails’ focus on material and engineering innovations modernized the ancient craft of sail-making, and in 1989 that same clarity of vision was applied to stylish and durable apparel when the company released their first collection. Since then, the brand’s sense of tireless wanderlust has been showcased in products for champions navigating both sea and shore: “Our collections are inspired by our motto ‘Go Beyond,’” explains Ben Mears, Global Creative Director North Sails Collection For FW 18/19, North Sails travels at a rate of knots across performance and style to create outerwear that feels as good on the inside as it looks on the outside. The collection reflects a range of materials and finishings built with flexibility and

NORTH SAILS

layering in mind for a range of conditions—from the water resistant 3-in-1 Parka with a detachable liner jacket through to triple-layered NSX Performance gear which can sustain up to 10 meters of water pressure, every North Sails garment marries squall-ready performance to pavement-pounding good looks, proving once more that the worst weather can bring out the best in style.

Fashion’s latest frontier is sustainability, which is why North Sails product developers are researching recycled materials and are soon to release their first near-zero emission product, while the company invests more broadly in conservation efforts across partnerships with bodies like the Ocean FamilyFoundation, conservationists Ocean Ramsey and Maria Sole Bianco, or underwater photographer Juan Oliphant. Willem Wijnen, Chief Customer Officer North Sails Collection, sees it this way: “Being a business so closely related to the ocean, we have a responsibility to care for it and help to conserve our planet.”

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PREMIUM GROUP MAGAZINE

Beautifully organized leather bags from Berlin for every leading lady

Hailing from Berlin, luxury brand Maison Héroïne has announced their first collection of impeccably organized and exquisitely designed premium leather handbags. Practical and sophisticated, every design has been carefully streamlined to complement the duality of the fast-paced lifestyle of independent and inspirational women.

“We are fascinated with the spirit of the modern woman. She runs a business and a home, and longs for an enduringly reliable handbag that’s as functional as it is chic,” says Anton Jurina, Managing Director of Maison Héroïne.

Intended as an upgrade to the archetypal briefcase, the FW 18/19 debut collection comprises three essential models and four different sizes, all of which come with multiple functional compartments for digital devices. (Fun fact: Maison Héroïne’s website lets users search for the right bag by the device that needs to

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be fitted in.) Crafted from the finest Italian leather, the exterior of the bag is secure and durable, featuring resistant leather with a sleek surface, tanned using a traditional Tuscan technique.

Meanwhile, concentrated attention to detail throughout production guarantees a timeless and unique aesthetic to match the owner, the heroine herself. Lustrous detailing and exquisite gold metal hardware adorn the bags, making them long-lasting both in style and durability. The smooth varnish of their exterior offers a contrast to the soft suede sides and pony hair, frequently in a different color.

Each bags chic practicality make it the prime partner to accompany our stylish heroine effortlessly from office to after work drinks and from departure lounge to dinner engagements.

Maison Héroïne’s approach is to unify functionality with elegant aesthetics, to complement the modern woman’s lifestyle perfectly so she can truly lead with style and grace.

PREMIUM H5-B16 maisonheroine.com

PREMIUM GROUP MAGAZINE

The Italian brand is turning Japanese for its latest shoes and accessories collection Diesel’s FW 18/19 preview “48 Hours of Raves for Braves” draws inspiration from Tokyo’s extreme street style as well as its techno festivals. A collection that transitions from day to night, this offering represents the new Diesel wardrobe, presenting the brand’s renewed attitude: contemporary, international, and bolder than ever before. “The Tokyo techno music scene is so vibrant and full of good energies, it seemed the perfect scenario for this collection. The entire inspiration comes from these vibes, so strong and distinctive, perfectly matching the Diesel spirit,” says departing artistic director Nicola Formichetti.

This stellar selection of footwear and accessories for both men and women will be on display at SHOW&ORDER in Berlin. The best-selling SKB sneaker has been refreshed both in color and material, and updated with an ankle-cut style.

DIESEL

The new unisex styles Danny and Clever complete the range of sneakers, while the undeniable summer must-have is the 355-Flip. For women, the most iconic boots of the season are the cowboy-esque West and Flamingo, and trekking inspiration is key for the new style Cage.

Utility has always been a strong element for Diesel, and this season is no exception. You can look forward to heavily embellished accessories featuring hardware, laces, leather, and a large O-ring keychain paired with ropes. Litt-her is a fashion-forward statement bag that can be worn both as a shopper or as an oversized clutch emblazoned with a huge Diesel letter logo, the Mohican emblem, and ironic messages. An exciting addition to the collection are the Miss-Match bags, where varied finishings on hardware and contrasting tape on the shoulder straps make them “perfectly imperfect.”

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Bold shapes and strong production relationships under a new name for Mykke Hofmann “Clean silhouettes with an alluringly feminine style, accompanied by intricate details, worn by women with attitude,” is how Sedina Halilovic and Jelena Hofmann describe the approach of their label Mykke Hofmann. Having met at high school, the pair previously worked together as holyGhost, founded in Munich in 2010. Now, they might have changed names, but their strong approach to creating boldly functional and versatile pieces hasn’t altered for the sequel. As the collection has become more streamlined and pronounced in terms of shape, their vision of style has translated into ever more precise, relaxed, contemporary looks.

With plenty of room for combinations, the FW 18/19 collection is comprised of irresistible details such as contrasting, expansive pipelines, jewel-toned tops, emerald and fig glittery jersey dresses, and mosaic stripe printed co-ords, to keep

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things matchy-matchy. Mykke Hofmann implements a slow fashion technique, supporting European craftsmanship. “We maintain long-lasting relationships with our trusted suppliers, and we constantly review our resource consumption balance by working on delivery solutions that will minimize waste,” Halilovic and Hofmann say. Earlier this year, they even opened up their own production site in Serbia, creating new job opportunities with fair working conditions for women in the pair’s home country.

This “for us, by us” attitude is proud and radical: Mykke Hofmann is firmly created for women who support women.

This care is reflected in the pair’s enthusiasm for striking details in different materials and colors, and in their approach of combining feminine elements with oversize styles. For Mykke Hofmann, it seems that the second time’s the charm.

PREMIUM H7-D15 mykkehofmann.com

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PREMIUM GROUP has been presenting cutting-edge fashion from Denmark for many years, and this season is no different

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By Alexandra Pereira

B

erlin is a playground for the expressive and the stylish, a city made up of movers and shakers that, as a result of all this fluidity, have an eye for interesting innovation. In short: it’s a desirable place to unveil new creative work.

With Copenhagen just a swing of a monogrammed handbag away, it’s also not surprising that the number of Danish brands exhibiting each year at the PREMIUM GROUP’s fairs is rapidly growing. Buyers value the meticulous design and attention to detail practiced by both established and emerging brands from the Nordic home of hygge. Their aesthetic consistently

and Tim Faith Hancock, it quickly blossomed into a full apparel collection with flagship stores in Copenhagen, NYC, and Paris. And if you’re hunting for bonafide Scandi sportiness, Arkk Copenhagen offer attractive, aerodynamic sneakers that evolve each season while still maintaining the same key design motifs.

Many Danish brands have been presenting at PREMIUM for years and are all well established internationally. Founded in 1997, minimum pride themselves on putting out several annual collections of sublime quality while retaining a great price point. mbym was created with the achingly hip, calm, and collected Scandinavian girl in mind; taking this relaxed, outdoorsy mindset and setting it to work with neutral urban design to great effect. Gestuz, meanwhile, successfully celebrates the ultimate in contemporary Nordic design: sophisticated and sensual, eye-catching yet carefully understated. And what’s more understated than jeans? Mos Mosh was born eight years ago, and while they soon expanded their collections to feature contrasting and complementary pieces, they

MINIMUM

highlights craftsmanship, and the rapidly increasing focus on ecological issues and sustainability helps to keep the Danes in the fast lane.

The Danish brands presenting at SEEK’s Arena are known for their straightforward, minimal designs. Among them, veteran Mads Nørgaard’s eponymously named brand is known to continuously challenge conventions with its core of classics as their fashion point of departure. Another company with history, Han Kjøbenhavn celebrates its 10th birthday in 2018. Launched as an eyewear brand by Jannik Wikkelsø Davidsen

MADS NØRGAARD

have kept to the clear visual signature they established in 2010.

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A carefully handpicked melange of Danish brands will be presented at SHOW&ORDER’s “Copenhagen” floor. Among them the “royal darlings” of Denmark’s most exciting fashion, accessories and beauty brands—including Charlotte Lebeck, Graumann, Izabel Camille, Mille Frydenberg, Nordgreen, Barberians CPH and Løwén CPH—hosted by the Royal Danish Consulate General to represent their country. With this in mind, visitors to SHOW&ORDER’s 4th floor should also pay attention to Rue de Femme, who epitomize casual elegance and feature pieces that are staples for the modern woman. And on the other side of the aisle, Barberians CPH have got just the thing for the contemporary man’s bathroom with their collection of traditional shaving accessories that use raw, organic products—notably Danish essential oils—that are 100 % ecological wherever possible. Charlotte Lebeck’s magnificence lies in her jewelry line’s clear-cut precision and personality-led vision. Also inspired by Danish heritage and landscape—plus architecture, fashion, and beyond—is Pernille Corydon’s handcrafted jewelry brand, sold in Copenhagen, Helsinki, Berlin, London, Paris, New York, and Tokyo. Because after all, as this season’s PREMIUM GROUP’s events prove: the Danish know how to go international.

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The PREMIUM GROUP’s fairs showcase a host of brands that are reinventing the business

By Ira Solomatina ARMEDANGELS

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he focus of PREMIUM GROUP’s shows has always been the pioneers. Seeking to introduce the newest trends and the most avant-garde concepts, PREMIUM, SHOW&ORDER, SEEK, and BRIGHT have long championed innovation. Whether it’s groundbreaking concepts, responsible attitudes towards their employees, or the use of smart technologies—through all the fairs innovative brands are breaking the mold. A case in point: more than 30 of PREMIUM GROUP’s exhibitors are ecologically friendly. The fairs’ FW 18/19 editions, too, showcase a wide selection of brands whose promotion of fairness, sustainability, and all-out innovation challenge fashion’s status quo.

SUSTAINABLE PRODUCTION For an industry that positions itself as forward-looking, fashion has been slow to turn to greener methods of production. PREMIUM GROUP introduces a whole range of brands that dare to show that change is possible. One of the pioneers of fair fashion is German brand Armedangels, who ensure sustainable attitudes at all stages of production; from making eco-friendly fabrics and treating workers fairly to creating animal fiber-free clothing. In the over ten years of their existence, Armedangels have produced more than 1.4 million kg of organic cotton, thus saving about

ALPHATAURI

2.8 billion liters of water (more than an Olympic swimming pool’s worth).

A different approach to sustainable production is employed by Ecoalf, who specialize in recycling. Since its launch in 2013, the brand has been recycling car tires, fishnets, and plastic bottles, turning them into bags, clothes, and shoes.

But that’s not all: with its revolutionary “Upcycling the Oceans” project, Ecoalf is working with local fishermen in Spain and Thailand to remove waste from the bottom of the ocean, which is then transformed into top quality yarn.

Other eco-friendly labels to look out for include Italian accessory brand Fenz, with their organic materials, and Save The Duck, who replace natural materials with synthetic ones for animal-friendly production. Another label to stand out is Wrad, a brand making waves with its implementation of a 2,000 year old Roman dyeing process that repurposes waste graphite powder otherwise destined for landfill.

cluding India and Rwanda), the brand invests in child welfare and education in local communities. One of the brand’s other enterprises is the fair production of coffee. Most of their coffee beans are grown in Rwanda’s mountain regions, where Toms are continuously ensuring access to safe water for communities.

SOCIAL IMPACT

SMART TEXTILES

Sustainable production often goes hand in hand with social consciousness and the fair treatment of workers, one of the most important topics in contemporary ethical fashion production. As the founders of Abury believe, paying adequate salaries is not enough. Not just a brand, but a community of several accessory labels, Abury works with local artisans across Southeast Asia, Africa, and Eastern Europe, investing in education and local infrastructure. With its handmade designs and active engagement with indigenous cultures, the foundation sets an example of how a conscious mindset can and should be promoted in today’s globalized economy.

With comfort and performance becoming increasingly important for today’s consumer, textile production is bound be an area of innovation. One PREMIUM GROUP brand that has understood this aspect of fashion’s zeitgeist perfectly is Sherpa. Founded in 2003 by Tashi Sherpa, the brand intends to honor “the unsung heroes of Mount Everest” by creating the perfect outfits for mountain climbing. Sherpa blends scientific methods with an ethical, grassroots approach: its high-performance gear is crafted in Nepal by local weavers. All fabrics go through special treatment to ensure they will endure the most severe weather conditions. Sherpa’s offering includes a whole range of breathable, waterproof and stretchy fabrics, each with their own advantages on a steep climb.

Unlike Sherpa, whose primary audience are adventurous mountain climbers, Alphatauri offers smart fabrics for daily wear. The brand belongs to the Austrian company Red Bull and was

Toms was one of the first labels to ride the current wave of brands making a social impact. The Los Angeles-based brand is renowned for its high-quality footwear, but there is more to it than just shoes. Working with local manufacturers in four countries across the globe (in-

TOMS

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ECOALF

launched in 2016 intending to add an innovative edge to classic ready-to-wear.

Alphatauri’s premiere collection Taurex introduced the eponymous fabric that, by reflecting the wearer’s own energy back at them, improves stamina and enhances wellbeing.

Another progressive collection comes from Wolfskin Tech Lab. Their Storm Shell jackets feature the latest technology, such as X-alt seams, which give the impression of a jacket made from one piece of fabric—but with three layers of waterproof hard shell. Men will find protection against the elements in the Cleveland Jacket, a 3-in-1 made from a wool outer layer on top of a vest filled with RDS-certified downs. With Wolfskin Tech Lab it really is like they say: there is no bad weather, just bad clothes.

INNOVATIVE CONCEPTS With its wide selection of innovators, PREMIUM GROUP demonstrates once 50

again that at a time when markets are oversaturated and consumers are hard to please, what matters most are the concepts behind products. Take a look at the many brands that employ innovative concepts in fields other than sustainability and textile innovation: sportswear brand Morotai took an innovative approach to funding by participating in Germany’s equivalent to Shark Tank, winning over investor Dagmar Wöhrl, who now holds a 20 percent stake in the company.

Another innovative concept has succesfully been tested by McFit Models, who were among the first to see the potential in fitness models. Speaking of sporty— feet, in particular—Jason Markk is one of the first companies to provide cleaning products specifically for sneakers.

Similarly, trend beauty company Catrice caters to the needs of today’s fast and dynamic lifestyle with its nail varnish that comes in pens for easy application (PREMIUM visitors in should look out for Catrice’s vending machines for free bottles of nail varnish). And Herbertz, a purveyor of knives that has been in

business for almost 150 years, proves that you don’t have to be a young brand to be innovative: their Messerclub is shaping up to become a best-practice case in community building.

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NEW ENTRIES Some of the newest additions to Berlin hottest trade shows

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Getting gym bods straight from the treadmill to business drinks, the athleisure style is going strong

W

hether it’s in Brooklyn’s Prospect Park, alongside Canal Saint-Martin in Paris or under the rail bridges of the Gleisdreieck Park here in Berlin—a new tribe is forming. Its members might be doing calisthenics in the park or going on a run through the city, all the while turning exercise into more and more of a publicly social activity. Jogging past urban landmarks, water bottle in one hand, iPhone in the other, while chatting to their companions, this cool crew of exercise bunnies are not only interested in getting fit, they are combining working out with social engagements to make the most of their day.

It’s now a regular occurrence to see hip Kreuzberg bars filled with ultra-slick trainers and super-fine leggings, the occasional yoga mat propped in the corner, as these health-conscious hard workers head for a drink with friends straight from the gym. Exercise is becoming a community tool, part of a lifestyle trend that is a growing segment in the fashion industry. This is taking the form of athleisure looks: cool, smart workout wear that can transcend the occasion it was originally designed for.

As functional, streamlined outfits designed for the gym become 54

more fashionable outside of the fitness studio, it’s not uncommon to see high-powered women swapping business cards in midriff-baring crossover tops and trainers, paired with statement bags and leather jackets. The look is all about blending the two styles: exclusive fashion elements like enviable designer jeans, trendy loafers, or a smart jacket on the one hand, and hip-hugging leggings, aerodynamic trainers, and cosy hoodies on the other. The modern gym bunny is just as much about meditation in the morning and aerobics in their lunch break as they are about closing that killer deal, and the athleisure trend makes room for them to do both.

This sustainable, balanced lifestyle is embraced to the max at PREMIUM, where retailers can experience the full athleisure lifestyle while perusing sporty brands such as Casall, Pyrates, and Morotai. The look can be achieved by skin-tight, high-performance fabrics, often with multi-panels that add a futuristic, streamlined definition to a toned body, or alternatively, with a draped, cool ease more suitable for pilates or perhaps a post-workout cover-up. Both directions will be on

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PYRATES PREMIUM

DRESP PREMIUM

show at PREMIUM, from the hottest, slinky exercise wear from DRESP, to Califortunate’s slouchy marl. Color palettes are equally split—high-contrast, monochrome straps and ribbing are on offer at Body Language Sportswear, while Desigual Sport provides pops of printed textures and color in their pumpedup workout wear.

CASALL

In Hall 2, a range of fashion shows will embody this trend at midday on each of the three days. The athleisure looks presented are styled for those who really live the green-juice-and-go lifestyle: sports influencers. Power-walking down the runway will be the lean calves of McFit models, showing this athletic trend at peak performance. Since the trend is all about that straight-from-the-treadmill aesthetic, Nude By Nature will be providing a natural, fresh look that reflects the feel-good endorphins of a healthy lifestyle.

And, just to show that this trend can work in a social atmosphere, the models will remain in the hall

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a­ fterwards in their functional outfits, proving the up-close potential of the athleisure look.

But the body-conscious vibe doesn’t stop at sports bras and sleek trainers. It’s important for buyers to understand the whole routine behind the clothes. Today’s multitasking fitness addict is an all-rounder, interested in the health benefits of all aspects of their lifestyle. This dedication is reflected by the presentation at PREMIUM, where healthy bowls filled with nutritious greens and raw veggies from Beets&Roots will be on offer. Pick up a shot of herbal goodness from Nouri while you’re there—such as a blend of gingko, peppermint, and thyme—to go, of course (places to be, people to see)! It’s the perfect reminder of how customers are integrating wholesome elements into their busy daily routines, and how it’s affecting their purchasing when it comes to fashion.

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PREMIUM

THE CONFERENCE ON THE FUTURE OF FASHION

16 JANUARY 2018 KRAFTWERK BERLIN

WWW.FASHIONTECH.BERLIN

PREMIUM GROUP MAGAZINE

By Björn Lüdtke

DIGITALIZATION AS OPPORTUNITY The future is coming, and the #FASHIONTECH conference is ready to show you all that it could offer 58

#FASHIONTECH

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rticles on digitalization almost always go hand in hand with a panic-stricken headline: “Retail apocalypse” or “Who will escape Amazon’s clutches?” are the typically agonized cries. As if digitalization is about to steamroller over us. The thing is, though, digitalization has been around a long time and is already part of all our lives. We order food and taxis using an app, we stream TV series and films, and we rely on social media to find out what our friends all over the world are getting up to day-to-day.

Almost sounds banal, wouldn’t you say? It’s only when it comes to business that so many get the jitters.

It is true that digitalization brings with it certain challenges. At the forefront of these is the speed with which things change.

Today, it’s easier than ever before to dominate an entire market comparatively quickly with a single platform. It then becomes all the more difficult for the competition to gain a foothold in the same area. Above all, though, there are opportunities. All companies nowadays should therefore ask themselves the following question: at which points in the supply chain can technology be integrated to secure my position in the market and make me stand out from the competition?

And, as a follow-up: if I market an analogue product (and this is primarily the case in the fashion sector, since T-shirts can’t be

downloaded—at least, not yet), can technology help to satisfy customers’ needs? An example: in a physical store an ERP system can easily exist where, through the use of a tablet, it is possible to find out in a matter of seconds if a T-shirt is still in stock in another size or color. It can also mean intercommunication with the courier service that delivers the T-shirt, ordered online to the customer in just a few hours. If customers want speed, then these are the tools to make them happy.

The best remedy for fear has always been knowledge—and anyone can acquire that. The #FASHIONTECH Berlin conference, which was launched in January 2015, will take place on 16 January 2018 at Kraftwerk Berlin. The conference will offer visitors

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For example, Charles Bernard and Etienne Martin, Product Manager at online retailer Lyst, discuss how online and offline can be connected through mobile. Jerome Cochet, Managing Director of Zalando Media Solutions, reports on how customer data can be exploited through optimized CRM for the purposes of connecting with and converting customers. Fiorina Benveniste-Schuler, CEO at B2B platform Selec.to, explains how smaller fashion labels can also get access to data, using it to make strategic decisions.

to PREMIUM knowledge and networking in terms of fashion and technology. The focus is just as much on emerging designers and independent retailers as on global players and vertical retailers. The discussion about digital transformation will be held on this spectrum between David and Goliath, and not only on a theoretical basis, but with as practical an approach as possible.

Visionaries who are actively shaping the digital revolution are invited. In keynote talks (listen!), masterclasses (learn!), and the exhibition (experience!), experts will be sharing their knowledge and will be available to talk, answering questions that affect the industry.

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Elsewhere, Matteo Ward shows how he uses Instagram to communicate the concerns of his WrĂĽd Alpha Gender collection. A panel discussion involving representatives of Vice and i-D will discuss the importance of video content, both today and in the future, and how to produce it for consumption by millennials.

Simone Hartmann and Christopher Knoch from Hartmann Consulting Executive Search will demonstrate how digitalization starts inside our heads. They will shed light on the mindset that leaders need to have nowadays.

The masterclass with Dr. Justus Bross, Director Co-Creation, XU Exponential University of Applied Sciences in Potsdam, will look at putting this mindset into practice in businesses.

Sung-Joo Kim, founder, CEO and Chief Visionary Officer at the Sungjoo Group and MCM Worldwide, will talk to fashion

#FASHIONTECH

journalist Melissa Drier about how a brand can be successfully hauled into the digital era.

Brock Cardimer from Highsnobiety will speak about how smart textiles will influence the fashion sector of the future, while Ahmet Mercan, General Manager of Alphatauri, explains how—in collaboration with leading manufacturers—the new ready-towear brand from Red Bull has developed its own in-house textile technology such as Taurex, which makes everyday clothing functional and high-performance. Fashiontech nerds, too, will have something to get excited about: Marjorie Hernandez, founder of Lukso, will hold a masterclass on blockchain technology (the new buzzword on everyone’s lips thanks to Bitcoin), which could alter the business of fashion permanently.

Because digitalization and technology are not the only topics we are currently exploring, the following day our partner Messe Frankfurt will be diving deep into the sphere of Sustainability and Techtextiles. At the sister conference, FASHIONSUSTAIN, it’s all about current and future practice in the fashion and textiles industry, and how multidisciplinary collaborations are already bringing technological and sustainability developments into line with everyday practice. Parallel to #FASHIONTECH and FASHIONSUSTAIN, a two-day thinkathon, a kind of pop-up think tank involving a number of consortia, will present its findings at the end of the conferences. Anita Tillmann, Managing Partner of the PREMIUM

GROUP and founder and organizer of #FASHIONTECH says of the newly formed partnership with Messe Frankfurt: “Two leaders with strong areas of expertise are collaborating and sharing knowledge in order to achieve the best-possible output for the industry. In Messe Frankfurt the PREMIUM GROUP has found the perfect partner to consolidate the content offering of Berlin Fashion Week and strengthen Berlin as a marketplace for fashion and innovation.”

To get in the mood for the conference on 16 and 17 January 2018, for the first time #FASHIONTECH will be hosting an exclusive networking event, in collaboration with Fashion Council Germany and Messe Frankfurt, at which speakers will include Brigitte Zypries, Federal Minister for Economy and Energy; Dr. Christian Ehler, Member of the European Parliament; Sung-Joo Kim, Chief Visionary Officer at MCM Worldwide; and Martin Ott, Managing Director Central Europe at Facebook.

Check in early to hear the most cutting-edge visionaries as they discuss the hottest trends and disruptive technologies you need to know in order to tackle the needs of an emerging digital fashion world. www.fashiontech.berlin www.twitter.com/fashiontechber More information about #FASHIONTECH and FASHIONSUSTAIN on page C20.

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SPORTS CULT 2.0 INTENSE ENTHUSIASM DYNAMIC HIGH PERFORMANCE

TRAIN Sportifying my day 62

DESIGN: COS

TECH PIONEERS EXPERIMENTAL AESTHETICS CONNECTIVITY FUNCTIONAL

DESIGN: Microsoft HoloLens

CHARGE Embracing my silence

EXPERIMENTConnecting my visions

DESIGN: Thom Browne

CREATE Realizing my brainchild

DETOX PASTELS CEREMONIAL SILENCE NATURAL MINIMALISM

EXPRESS YOURSELF LIFE IS A STAGE MIDNIGHT HUES DIFFUSE REFLEXES IRIDESCENT BEATS

CELEBRATE Performing my pleasures

PHOTO: Alexander Saladrigas

CREATIVE JUMP START CONSTRUCTION KIT COURAGEOUS COMBINATIONS

DESIGN: Razma Hassani

For Spring/Summer 2019, trending fashions encourage us to fully embody our personalities, exploring our curiosity for all things new, unknown, and high-tech, while also following our instinctual needs for proximity, intimacy, and lightheartedness. Uniting these threads in ourselves brings a joy and fascination that comes with greater understanding—finding the balance between the strange and the familiar. Here, our partners from MUNICH FABRIC START detail the newest keywords and images to watch out for.

PHOTO: Viviane Sassen

DIVING INTO NEW MATTERS AQUATIC GRADIENTS OCEANIC AURA WONDERFUL MEDUSA

IMMERSE Liquefying my structures

TOUCH Awakening my softness

THE POWER OF GREEN DETAILED NATURALNESS SUPERNATURAL PRINTS HYPERREALISTIC PLANTS

LIVE Intensifying my perception

CRAFTED AUTOMATIZATION TRADITION ANALYSES FREAKY CREATIVITY DATA DESIGN

PHOTO: Agata Pospieszynska

GENTLE SENSITIZATION SKIN ON SKIN TENDER SOFTNESS

PHOTO: Renate Reiser

EXPLORE Moving beyond my entity

DESIGN: Fenty Puma

COOK Nourishing my senses

TRANSCULTURAL NAVIGATION HEATED DESERT COLORS RUSTIC STRUCTURES NEO ARCHAIC

PHOTO: NASA

GOOD TASTE PASTA WITH SAUCE FRUITY MOTIFS PASTELS & PRIMARIES SIMPLE COMFORT

PHOTO: Pepi de Boissieu

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MAN+MACHINE Emotions and algorithms

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TALENTS

BRIGHT FUTURES

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t’s a universally acknowledged truth that, even when you think that fashion can’t possible innovate any further, a young designer comes along who forces us to reconsider the possibilities of what a garment can be. Fresh outlooks, unburdened by the strictures of the establishment, so often offer new interpretations of staple pieces. Given their longstanding vested interest in the future of fashion, PREMIUM aims to support this next generation as they usher in cutting-edge developments, whether they are reimagining luxury design or our understanding of what feminine clothing might be. The Young Designers Award is one way new talents are recognized at the fair, acknowledging four designers who are making waves in their respective fields of fashion and providing them with opportunities to present their work to a wider audience of buyers, and later, consumers. One designer from each of the categories of womenswear, menswear, outerwear, and accessories will be showcasing their winning collections at the young talents’ booth in PREMIUM’s Hall 7. In addition to this, Italian sneaker brand Superga has begun a new collaboration with the winners, providing them with pairs of their iconic white tennis shoe to customize. These creative reimaginings of a classic will be on view in the White Room. The celebration of these four designers will also breakthrough to reach consumers in July, when their work will be on display in a window showcase at Galeries Lafayette. We’re excited to present these cutting-edge talents, who are breaking new ground not only with the engaging aesthetics of their collections, but also with the production ethos they employ. Here’s to the future!

Kenneth Ize offers a unique and principled approach to luxury design. Combining modern aesthetics with distinctly authentic Nigerian handcrafts and patterns, he brings the quality, history, and storied care of traditional clothing into new conditions. The results are wonderfully nonchalant pieces which go beyond simply visual elements and rather venture to embody a feeling. All of Ize’s collections adhere to the principles of ethical design, which only adds to each item’s precious aura, creating a bond of trust between maker and wearer. Juxtaposed colors, enticingly clashing patterns, and textured fringes are just some of the elements which come into play in Ize’s FW 18/19 collection, thus reflecting autumn tones with a crossover disposition from summer’s sunny palettes.

Swiss designer Julia Seemann’s pieces boldly and playfully embrace the idea of the ‘other.’ Taking everyday workwear items and presenting them in a new, youth culture-driven context, her SS 18 collection was heavily influenced by the fight for

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This season’s four winners of the YOUNG TALENTS AWARDS

by PREMIUM show that nothing is beyond reinvention

alternative cultural rights which took place in Zurich during the 80s and 90s. On the catwalk, this turned into an audacious mix of patterns and materials drawing from punk and rave gear, masterfully blended with everyday pieces like cargo pants and button-up shirts. Mythologically-inspired digital prints portray Michelangelo’s medusa, a symbol of power and reputation which emphasize the overarching idea of fighting for something you love. Having already seen her designs on the likes of pop star and Fenty brand boss Rihanna, American R&B singer Kehlani, and uber-celebrity Kim Kardashian, Seemann is quickly claiming her spot as part of the post-internet fashion zeitgeist.

Increasingly, the way we understand femininity as a culture is shifting. Gone are the days of hot pink fragility: now a new era where the qualities of power and rough grandeur are appreciated in feminine-focused design. Yvy’s harnesses, dresses, and bags are just the accessories for these changing times. Conceived by Yvonne Reichmuth, who is a Scuola del Cuoio graduate and now based in Zurich, the most recent Shibui collection draws inspiration from a Japanese aesthetic that plays with the timelessness, beauty, and tranquility of the natural world. However, these pieces are anything but tranquil, blurring the border between clothing and accessories.

The clean lines come from Yvy’s other muse, the architect Tadao Ando, while natural hues and the brand’s signature black create bold angles out of luxurious Italian leather. Yvy’s pieces are subtle but not overly delicate, reflecting a strength and splendor that will only empower the wearer.

A collective endeavor between long-time collaborators Rob Maniscalco, Dellano Pereira, and Anati Rakocz, Templa operates under the philosophy that functionality need not eclipse style. The trio have put their combined efforts into creating slopes-ready outerwear that makes a statement while still keeping the wearer warm and dry. With a variety of different ranges, including those for alpine climates, urban wear, and a leather collection, Templa meets the customer in whichever environment they choose to inhabit. All of them, however, marry high-tech, street-savvy design with durable technology, from quilted down jackets to knee-length anoraks and mac coats. These contemporary cuts and a minimalistic approach to fabric patterns turn into angular, jet-black outerwear fit for the streets of Europe’s toughest fashion districts. In fact, their motto, “Built for the slopes and designed for the city,” perfectly encapsulates this brand’s passion for reimagining what outwear can be.

TEMPLA

OUTERWEAR

YVY

WOMENSWEAR

JULIA SEEMANN

ACCESSORIES

KENNETH IZE MENSWEAR

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INTERVIEW

Berlin’s favorite French fashion photographer tells us about his image-making techniques

By Josie Thaddeus-Johns

If you’ve ever been to a fashion party in Berlin, you’ve probably seen Maxime Ballesteros. However, you won’t spot him in the middle of the crowd, but rather on the edges, watching the action, as he suddenly pulls the camera to his eye and snaps the shutter, faster than a Berlin hipster can say “head-to-toe black.”

He has shot extensively for of Purple, 032c, Sleek and many more publications internationally; his slick, surreal and darkly voracious images weaving themselves seamlessly into Berlin’s aesthetic DNA. What better choice for PREMIUM to hit him up for their latest campaign images.

How would you describe your photography?

I see my work as being documentary. Even if it doesn’t necessarily look like it, that’s definitely the intention.

What is your favorite thing to photograph?

It’s hard to say, but it would be more a “state” of things: a feeling rather than something palpable. Trying to capture that is the most interesting thing, and what keeps me going.

What originally attracted you to Berlin and why is it still interesting to you as a place for work, photographing people, and fashion?

When I first moved to Berlin, it was really just to avoid living 66

in a 15-square-meter studio in Paris! But Berlin exceeded any expectations I had back then. Today, it’s a totally different city, but there is still a sense of freedom that I want to enjoy until its last breath. The pace of the city is still very slow, which is sometimes annoying, but also amazing. It’s a subtle balance.

How would you describe Berlin’s fashion?

When I moved here in 2007, everybody was going out in their pyjamas. It was pretty much impossible to feel underdressed anywhere. Money was still a dirty word. Now Berlin is more balanced, I think. It’s not all about money like other capitals, but it’s definitely not a dirty word anymore.

What’s your favorite kind of Berlin party?

There was a time when the whole scene would meet at the same places. You would just show up and everybody would be there.

It was a very comforting, honest feeling—just the night and your friends to enjoy. It’s a time that I’m really happy I had the privilege to capture and be part of. I think we have amazing locations, lots of very interesting people that have moved here, and still some freedom, so I’m very curious about what is going to come next! maximeballesteros.com

STYLE MEETS_TECHNOLOGY A combination of new fabrics, enhanced silhouettes and special attention to detail, blended together using advanced construction techniques.

PREMIUM Hall 3 | H3-D21 WOLFSKIN-TECHLAB.COM

Featured_The Storm Shell

NEW SEAMLESS INNOVATION_LAUNCH AUTUMN / WINTER 2018