THOUGHT LEADERSHIP
Pandemic challenges did not slow VEGA down When the COVID-19 pandemic arrived, the food industry was hit with several obstacles, but VEGA proved to be up to the challenge. Food & Beverage Industry News reports.
C
OVID-19 created challenges with many businesses and this had to be overcome by adopting diversity. For VEGA Australia, the traditional business model of customer support needed to adapt. Understanding the requirement within the food and beverage industry of an increased demand meant support became vital. VEGA has always been a big promoter of customer training, which had to shift to a video conferencing interactive solution during COVID. This allowed customers to learn more about the functionality of their instruments but also the ability to maintain and run them efficiently. A lot of industries run 24/7, and as in the past VEGA offered its 24-hour, English-speaking telephone support hotline, which has proved invaluable on the rare occasions when things go wrong. With the development of
technology and the increased adaptability of instrumentation, VEGA implemented simplistic, user-friendly menu guided set up programs allowing the customer the confidence of guaranteed performance by the input of basic application information. Understanding the range of instruments within a typical plant, and the requirement to have access to different calibration tools, VEGA focused its resources on finding and developing a common platform. In 2016, the company released Bluetooth Smart Phone & Tablet App - VEGA Tools, a one-touch program that allowed access to all VEGA transmitters and what this has allowed is for the technician to access the instrument in a safe and wireless way. Furthermore, VEGA looked at the reasons people were contacting them and how VEGA could develop
VEGA was able to seamlessly adapt to the challenges presented by the COVID-19 pandemic. on-line video tutorials demonstrating the typical setup of common applications. This gave customers the confidence that the equipment that he had installed was “fit for purpose”.
The guaranteed supply of equipment was at the forefront for many businesses. VEGA Australia made the decision that readily available common products would help
Customer training has always been an integral part of VEGA’s business strategy. 34 Food&Beverage Industry News | November 2021 | www.foodmag.com.au
