US CORRESPONDENT SOFIE POK AKA STAYGOLD
SHOOTING FOR THE STARS! WITH REX.A.C.SILVER
With restrictions lifting, Sofie Pok is keen to get back on the hair tools more and as she says… “it feels absolutely amazing.”
Rex Silver spoke to Sofie about some recent video shoots with iconic brands Babyliss Pro, Reebok and her own collab brand STMNT.
Let’s talk about the STMNT shoot where you are the Barber giving a styling lesson to their client and the process behind that. This is a very interesting video to me because on one hand, you are talking to consumers and giving them a styling lesson at home using STMNT. But on the other hand, watching how you are telling the client what you are using and why, is also educating Barbers how easy it is to start this dialogue with their client and then prescribe which products to buy and take home to achieve the style you have just created… am I correct?
Let’s start with the Babyliss Pro technical video shoot, great choice of model and cut to show off the power and accuracy of these machines, walk us through the process of this shoot where you are the Barber Educator to Barbers and Hair Stylists.
Telling the client what you’re doing and what you’re using on them builds trust. I explain how certain products help with their hair textures or what they want it to do and then the product sells itself because we’re focused on how we’re going to help the client FIRST.
When it comes down to marketing for Babyliss or anybody, the key isn’t to write down a list of specs the tool does, but to give value in what it really does in my workflow.
Educating barbers/stylist on product knowledge is always important at any stage. New products evolve and new and old trends circulate so you want to be ready to solve client problems!
How does it bring me personal value? Sharing a personal story is more engaging and I learned this perspective a lot during my time on stage doing education. People walk in and out of things that feel too rehearsed, so I try my best to keep things pretty real as if I’m having a conversation with one person.
I’ve heard plenty of common problems people have and I always know off the top of my head what to recommend to them for what they need specifically. We just got to ask and listen and then deliver value. For example, selling hair spray to a guy is the hardest thing ever and earlier today, I did a house call that was a with-the-grain 2 on top with a skin fade on the side. I was doing the front line up and I pulled out my STMNT hairspray and gave a few sprays on his hairline. He said is this strong? I said it’s more of a finishing spray. It’ll help set the cut and its super light and not heavy at all. That plus the smell, he said how can I get some. When clients feel like you’re looking out for them, they will definitely want to stay with you longer and talk about you to all their friends.
“I’m now swinging back into cutting hair more often than the last few months. There’s an even deeper appreciation for it cuz’ of everything happening during the pandemic. Hair went away for a while, but my knowledge and awareness has grown so much. I’m even more prepared to handle things right now than ever before.”
STMNT SHOOT
tutorials is what it feels like after everything I see online lol
It’s a privilege for me to get access to tools early on so I feel it’s my duty to use it, learn it well, and then come back with my findings to share with everyone else. The shoot wasn’t even planned, and my roommate needed a cut and it’s like a thing between us that when I get new tools, I get so excited that I want to use them on someone and she’s always down to be that person. I reshared it from Tiktok and I love that green screen effect where I can be and talk over while the video plays in the back. Modern day 18 Barber Shop Year 10 Issue 3
Let’s talk about the Reebok gig, congrats on that! What an amazing achievement and project for you! Did you have total creative freedom on this shoot? Please walk us through this one in detail, the brief from the client, thoughts behind
