nutcare
Let’s go Nuts! James & Julie Corner
Well 50% of the world’s population have them, and we need to look after them. Enter the amazing Nutcare Range of products. Nutdust was the first the product in the range to launch in 2017 by Australian and Scottish husband and wife duo James and Julie Corner. They now boast nutcare companies in the Australia, Europe and the USA as the evolution of the nutcare product range expands… We brought to market the first ever product specifically developed for the men of Scotland allowing them to feel fresh under their kilts, without the health concerns associated with talc. All whilst not smelling like a baby or your granny.
nutdust was launched and within a matter of months we had over 50 independent retailers selling our nutdust range. Several overseas retailers, also now stockists, took interest, even though we hadn’t promoted it outside of Scotland! We started our journey to find a simple solution to a real problem for kilt wearers. We soon came to realise that the months of research and consultation with medical specialists, natural remedy practitioners, chemists, cosmetic testers and regulatory bodies, had provided us with a product that would take us beyond the realm of kilt wearing. Today our customers tell us they use nutdust on a daily basis. Athletes ranging from cyclists, runners, footballers to hill walkers, gym enthusiasts and yogis’, as well as businessmen in their suits to tradies on the job site, to your ‘man about town’, they are all loving their nutdust! The range has expanded to several products now, with the inclusion of boxer shorts and home lounge wear made from bamboo, please share with us a little about the range and the philosophy of the company and its focus on total comfort for men. The male grooming industry is booming. Men are looking after themselves and their appearance much more than a decade ago. The initial experience and exposure to the male grooming industry led us to the decision to bring our nutdust range to the Australian shores where we currently live, but also expand the range which is where we are today. Our customer engagement and feedback, more than anything has shaped the new product selection to compliment the Nutdust range and this niche product line that actually meets the unique grooming needs of men. Barenuts, a gentle pubic hair removal cream and smooth nuts, an anti-wrinkle moisturiser that provides a far less invasive procedure
than scrotox, are both designed for men’s most sensitive and important assets. We recently launched Sugarnuts, a natural detoxifying body scrub designed to reduce odour and itching, balance skin ph, improve circulation, helping prevent inflammation, pimples and ingrown hairs from chafing and hair removal. Our research and engagement also informed us that guys really do want to feel the difference downstairs and are looking after themselves more than ever. Handpicking bamboo fabric and working with designers to ensure effective designs and production of the undies means the undies are a dream to wear. They are literally so breathable comfy and get more comfortable, the more you wear them. The incredible feedback we have received about them inspired us to keep going and pursue the design of the lounge wear with handpicked luxury bamboo fabric, perfect for lounging around at home. Nutcare is also very passionate about men’s heath in fact, by using many of the products in the range men are in a position to self-check more often, by default. Absolutely we care about men’s health. Friends of ours were going through IVF and they warned us that guys shouldn’t really talc on their testes for health reasons. This really opened up our thinking and passion to ensuring the ingredients and manufacturing of the products are of a premium standard and comply with the most stringent safety and quality standards. We found guys historically haven’t really openly discussed their personal care or health issues and thanks to the men’s health awareness campaigns this is starting to shift more. The playful banter has been brilliant, but critically the more deliberate actions of having a good look and feel while you are grooming or even having your partner help you out is hopefully going to help these behaviours become the norm and help men get to know their bodies. Supporting this, nutcare donates to Movember every month, supporting the wonderful work they undertake for Mens Health I see you have chosen Barber Shops and Salons to retail exclusively to. No pharmacies or supermarkets. We have chosen the barber and hairdresser channels as our sole retailer segment of choice. This has been an important consideration for the business, but a confident one, in knowing the importance of the relationship Barbers and Salon owners have with their customers, along with the cutting-edge trends they often forge! @nutcaregrooming www.nutcare.com.au
52 Barber Shop Year 10 Issue 3
