Barbershop year 10 issue 4

Page 10

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

EDITOR

Rex Silver rex@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

CONTRIBUTORS

Rex A.C. Silver Sofie Pok Adam Vassallo Paul Frasca Collette Saunders 56 Client Language By Don De Sanctis Professor Barry Stevens FTTS Nick Bendel George Hawwa

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 F: 07 5580 5166 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY

PUBLISHERS OF

HAIR BIZ, Beauty Biz and Barber Shop

Barber Shop is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Barber Shop does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Barber Shop are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2021 mochgroup All rights reserved.

editor’s letter We bring you BarberShop Magazine from the land of the Kabi Kabi and Yugambah peoples. A very warm welcome to you one and all wherever you are reading us. Ok, we are about to turn the lights up and the music down as we wrap up BarberShop Magazine’s 10th Birthday with our last issue for the year. Thanks for being on the show! We are also wrapping up some features within, as this issue bares the last instalments from our esteemed American and European correspondents. Sofie StayGold and Bertus the Bloody Butcher. I hope you have enjoyed getting to know these 2 amazing Barbers a little better as we followed them for a year. They both finish on a big note so get into those stories. I know they enjoyed the exercise themselves and they were absolutely thrilled to be with us. Fear not! it will not be the last time we see and hear from them I can assure you. There are some spoilers hidden the pages of this issue regarding some great things coming your way next year from BarberShop and the Mocha Group so keep readin’and get ready people! Welcome back to the floor our Sydney and Melbourne brothers and sisters we missed you and our thoughts were never far from you all. We check in with a shop from each of these fine cities this issue to say hi. Let’s unpack some early presents, Santa has a few treats for you. I love it when I approach a Barber Shop and ask them to do a feature with me and get blown off because they are too busy. I research my targets before I strike because when dig a little… you find GOLD. I don’t take it personally; I get them the following issue or one after that and it’s always worth the wait. This time it’s no different with The Ugly Men’s Association from Perth, you will agree…great barber story. Thank you, Rockit in Melbourne and Lyle & Tate in Sydney, for taking time with me after just coming back, when we celebrate our barber family in Australia, we become a closer and stronger family. We come in all different shapes and sizes and ‘Kitty no judge!’, we check out a 2-chair outfit and shine a light on these up and up and comers… By Jaymes, little shop BIG AMBITION! Got ya’ passports? I’m taking you around the world again…. Spain: Let’s check out the winners of The Spanish Hairdressing Awards – ‘Men’s.’ Two brothers, they both work on the same model at the same time! Mad right? Not their first jog around the block or award, insane talent… Hurry up back on the plane were going to the UK and then Canada. Thinking that you’re seeing a lot more hairdressing techniques and skills creeping into Barbering? We’ll here are two artists at the forefront of this new wave sweeping around our planet barber. James Beaumont and Matty Conrad, both double traded and both at the cutting edge of seeing these two creative arts collide!! Hairdressing and Barbering!! BOOM!! It’s the future… and I know most of you are already on top of it, a lot of you, all over it, I see it in your work and on your socials EMERGENCY EMERGENCY back to your seats and get your belts on! One of these guys predicts PERMING! I know right, just hold the bag over your mouth and try to

breath normally. Seriously, these two features are both awe inspiring, great talent and super cool guys. A lot of Barbers I meet and interview, a lot, started their hair journey at 14, you know cutting mates hair and stuff…not Lilly, she’s 8 YEARS OLD and she’s awesome!! She is the real deal and a 3rd generation barber to boot. Check out her story and her Dad Salvatore and see how our craft saved him and enabled him to pass on this amazing craft to his daughter who is totally invested in it. Our AMBA’s… Congratulations to the entrants, finalists and ultimate winners of the inaugural Australian Modern Barber Awards 2021!! It was an honour to be on the judging panel alongside some of the biggest names in our industry, Sofie StayGold, Leen & Bertus, Danny Amorim, Tim Shaw, Queen of the South Patti Plymire, Jürgen Niederl, Nieves Almaraz and the amazing Collette Saunders. WOW, tough gig! It seriously was a treat to see such a high level of submissions in all categories. Photographic… off tap!! Business and Education categories were epic also and showed us judges a snapshot in time if you will, of the inner workings of our industry and I have to say, it looks good!! Thank to our Business panel, Faye Murry, Julie Piantadosi, Phillip Fernandez, Louise May, Chrissy Algar, Donna Sillett, Anna O’Gorman, Sarah Garner and Alexandra Bilisi. This is Issue 10:4

Rex A.C. Silver Enjoy!!

Editor – Barbershop Magazine

How do read back issues? www.issuu.com search BarberShop How do I connect with Rex? @rex.a.c.silver


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Articles inside

CLIENT LANGUAGE BY DON DE SANCTIS

2min
page 55

WHO DO YOU THINK YOU ARE BY COLLETTE SAUNDERS

4min
page 54

BERTUS AKA BLOODY BUTCHER

6min
pages 22-23

Social Media Marketing

3min
pages 64-68

Alopecia Areata By Professor Barry Stevens FTTS

3min
page 58

Print Marketing

4min
pages 62-63

The Salon Powered By 100% Green Hydrogen By Paul Frasca

4min
page 53

Letter To My Younger Self By Adam Vassallo

2min
page 52

Everyones Going Nuts

3min
pages 48-51

Young Turks rebrands to By Jaymes

5min
pages 34-35

Tate & Lyle

10min
pages 36-38

Bar x Bar

3min
pages 46-47

mochagroup Re-Fresh Reset

2min
pages 40-41

mochamagic – meet the team

12min
pages 42-44

The Ugly Men’s Association Barber and Shave Shop

4min
pages 32-33

The Many Layers of Matty Conrad

13min
pages 12-15

Editors Letter

4min
pages 10-11

When 2 Artistic Worlds Collide

6min
pages 24-26

Wheels Up – Lets Go To Spain

3min
pages 16-17

Rockit

5min
pages 30-31

Best In Barbering Announced at AMBA 2021

3min
pages 18-19

Salvation – A Barbering Legacy

8min
pages 28-29

What Have I Been Up To

4min
pages 20-21
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