Barbershop year 10 issue 4

Page 40

Re-fresh + RESET Mocha Group (formerly Mocha Publishing) represents our industry reimagined for today. As the most diverse platform to celebrate, support and inspire today’s creatives, we provide the definitive media, digital and awards network for the Australian hair, beauty and barber industry. Sharing knowledge and championing the best of the best, we continue to raise the benchmark of excellence.

Led by industry pioneer Linda Woodhead, Mocha Group was originally created in 2006 as a publishing house to truly reflect the challenges and achievements of individuals, businesses and brands within the industry. Over the years we have evolved into the multi-layered support system that the industry now trusts to represent it across Australia and the world. Supported by a dedicated team with a varied background across trade and consumer publishing, marketing, PR and event management, our commitment is one of passion and integrity across all of our company divisions. Mocha Group is for the industry, by the industry. With a strong and well-respected history, the company has developed into a leading stakeholder in the industries it provides service to, yet still maintains its well-known personal approach and integrity.

2022 Dates for mochahair AWARDS 2022 AHIA Creative Open For Entry 8/11/21 Round 1 Photographic Entry Deadline 14/3/22 Finalists Announced 11/4/22 Round 2 Written Submission Entry Deadline 9/5/22

Through its various divisions, mochagroup offers news, education and inspiration via the printed and digital publications Hairbiz, Beauty Biz and Barbershop. It provides innovative and meaningful online interaction and dialogue through the recently launched refreshed website, EDM, social media and blogs. mochagroup celebrates the industry through the most comprehensive awards programs comprising of Australian Hair Industry Awards Business, Australian Hair Industry Awards Creative, Australian Beauty Industry Awards and the Australian Modern Barber Awards mochagroup uncovers and supports our Next Generation by discovering and supporting young industry talent with Hot Shots and Beauty Squad and through the charity division the mocha angels, make a difference to those touched by cancer alongside the life changing Love Your Sister charity having raised $130,000 to date. Working with experts in the field of branding, communication and digital strategies, mochagroup have aligned with Lily Blue Communications and SME Growth Services to cement their position as an industry leader with foresight and professionalism across all aspects of their business culture.

Gala Night 13/6/22

2022 Hot Shots

Open For Entry 8/11/21 Entry Deadline 14/3/22 Finalists Announced 11/4/22 Gala Night 13/6/22

2022 AHIA Business Open For Entry 1/3/22

Product Entry Deadline 23/5/22 General Entry Deadline 11/7/22 Finalists Announced 22/8/22 Gala Night 2/10/22

mochagroup would not be where they are today without the support, over the past 15 years, of the entire hair, beauty and barber industries. “We are so proud of what we have achieved so far, and excited to continue our journey with all of our trusted and valued colleagues, friends and supporters. We strive to champion all those we work with and will continue to do so in the future, doing everything we can for the betterment of the industry we love and respect.” Linda Woodhead, CEO and Founder.

2022 AMBA

Open For Entry 4/4/22 Product Entry Deadline 6/6/22 General Entry Deadline 1/8/22 Finalists Announced 12/9/22 Awards Night 6/11/22

mail@mochagroup.com.au

www.mochagroup.com.au


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CLIENT LANGUAGE BY DON DE SANCTIS

2min
page 55

WHO DO YOU THINK YOU ARE BY COLLETTE SAUNDERS

4min
page 54

BERTUS AKA BLOODY BUTCHER

6min
pages 22-23

Social Media Marketing

3min
pages 64-68

Alopecia Areata By Professor Barry Stevens FTTS

3min
page 58

Print Marketing

4min
pages 62-63

The Salon Powered By 100% Green Hydrogen By Paul Frasca

4min
page 53

Letter To My Younger Self By Adam Vassallo

2min
page 52

Everyones Going Nuts

3min
pages 48-51

Young Turks rebrands to By Jaymes

5min
pages 34-35

Tate & Lyle

10min
pages 36-38

Bar x Bar

3min
pages 46-47

mochagroup Re-Fresh Reset

2min
pages 40-41

mochamagic – meet the team

12min
pages 42-44

The Ugly Men’s Association Barber and Shave Shop

4min
pages 32-33

The Many Layers of Matty Conrad

13min
pages 12-15

Editors Letter

4min
pages 10-11

When 2 Artistic Worlds Collide

6min
pages 24-26

Wheels Up – Lets Go To Spain

3min
pages 16-17

Rockit

5min
pages 30-31

Best In Barbering Announced at AMBA 2021

3min
pages 18-19

Salvation – A Barbering Legacy

8min
pages 28-29

What Have I Been Up To

4min
pages 20-21
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