INDUSTRY NEWS INDUSTR ULTRACEUTICALS EXPANDS INTO THE US MARKET
Ultraceuticals Skincare is proud to announce the launch of its award-winning, cosmeceutical, high-performance and not tested on animals skincare brand in the United States. Founded in 1998 by cosmetic physician Dr. Geoffrey Heber, Ultraceuticals was created out of a passion for innovation in the cosmeceutical arena and the desire to produce effective skincare for consumers while simultaneously supporting estheticians to deliver the highest level of care. Dr. Heber leads a team of Australian chemists, charged with the goal of formulating potent and effective cosmeceutical skincare that is panel tested and shown to deliver efficacious results. Using a combination of sophisticated, patented delivery systems and potent anti-aging superstars like Vitamin A, Vitamin C and Alpha Hydroxy Acids AHAs, each product is developed for optimal efficacy. “Our mission is to empower everyone we touch around the world with real skincare and life-changing results all formulated in our Australian labs,” says Dr. Heber, Founder. “We have been looking forward to launching in the U.S. market for some time now and are excited to finally introduce Ultraceuticals to the U.S. consumer seeking high performance skincare that delivers real visible results.” Under the leadership of Karen Wilkin-Donachie, CEO and beauty industry veteran in the U.S, Ultraceuticals has assembled a team of U.S. distributors nationwide that will carry and distribute the product range in the medi-spa and salon/spa channel of distribution. Ultraceuticals products will also be available direct to consumer via the Ultraceuticals website. “We operate an omnichannel business model which means our relationships are the most important aspect of our business,” says Wilkin-Donachie. “True partnership is the cornerstone of our mission - including our relationship with the consumer, esthetician, and distributors. This truly came to light during Covid-19 when we united to pivot our strategy to address the pandemic.
BOOST LAB PARTNER WITH ADORE BEAUTY
Australian serum specialists, BOOST LAB, has today launched its eCommerce and distribution partnership with online beauty destination: Adore Beauty. Beauty lovers can now selfselect and purchase BOOST LAB’s targeted range of single focus treatment serums based on their skin concerns, directly from one of Australia’s fastest growing online beauty retailers. Adore Beauty, which recently listed on the ASX as ABY, welcomes the acquisition with Danielle Chee, Senior Category Manager - Skincare & Wellness commenting: “We are pleased to have BOOST LAB join our esteemed family of brands to service our growing database of discerning beauty customers. In recent years, a spotlight has been shone on Australian beauty brands for the unique way in which they uphold quality formulations, function and performance, wrapped up in fun, approachable and attainable ways” says Chee. 20
Beauty Biz Year 14 Issue 1
“BOOST LAB maintains this calibre and speaks very much to our core skincare customer that is more ingredients-focused and active skincare-led. We are proud to partner with fellow Australian businesses such as BOOST LAB, supporting us in our journey to reinforce that beauty is attainable for all, judgement-free and entirely individualistic, and most importantly: that everyone has the right to great skin!” she adds. The announcement comes less than six months on market for BOOST LAB, with the brand rapidly powering forward.
WRINKLE SCHMINKLES GETS A NEW LOOK.
Launched by Gabrielle Requena in 2014 when she saw a gap in the market for a non-invasive solution to chest wrinkles and discovered the efficacy of 100% Medical Grade Silicone, Wrinkles Schminkles has been a quiet achiever with a steady upward trajectory. 100% Aussie-owned and selffunded by Requena, the brand is on track to increase growth over 100% for the fourth year running, appearing on TV shopping networks in North America, the UK, Russia in addition to securing a coveted regular spot on TV Shopping in Australia, and now has warehouses and/or distribution in Sydney, NZ, Texas, Canada and London to service the brands expanding global markets which currently includes 40 countries. “We’ve experienced exponential growth here in Australia as well as overseas, but being an Aussie brand, domestic retail continues to be an important focus for us. We had such strong belief in the efficacy of our Silicone Patches, we initially led with the product itself and let the ensuing consumer response drive the business. Given our growth and in response to our retail partners’ feedback, we now recognise the need to refresh the brands positioning with a more contemporary look and feel, while also clearly expressing the credibility and product benefits to the in-store shopper”. The new contemporary clear resealable pouch enables the customer to see the product, better understand the concept and ‘experience the actual product on shelf in addition to a new “storage” card with instructions for optimal use and longevity.
MESOESTETIC INTRODUCES ITS NEW BRAND IMAGE
mesoestetic, a world leader of the medical cosmetics and cosmetic medicine industry, continues to grow as a brand and as a company. mesoestetic was born 35 years ago with the concept of creating effective and innovative solutions for professionals in the medical-cosmetic industry. Today, it has developed products and treatments that have become icons of the
