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BUSINESS
STEPS TO A SUCCESSFUL BUSINESS STRATEGY IN 2021 By Tamara Reid - Founding Director, Beaute Industrie
We saw it. We lived it. We survived it. It’s time to forget about the mess of 2020 and welcome 2021 in total control of your business. While seeing the word ‘strategy’ might make your head spin thinking about all the technical terms that come to mind and numbers you need to crunch, when it comes down to it, strategy is simply reflecting on what you’re currently doing and asking yourself ‘what is working?’ and ‘what is not working’ before launching into a plan to strategically solve the latter. Across the following steps we have pieced together the five most important things beauty business owners need to know and work on, in order to boost your business in today’s industry landscape. Whether you’ve been in business for 5 minutes or 5 years, these elements of business are always essential to put energy into and 72
Beauty Biz Year 14 Issue 1
should frequently be the centre of your attention when sitting down and building the scaffolding to your strategy.
STEP 1. LEADERSHIP & MANAGEMENT
In the professional beauty industry, (one which employs 90% female teams) leadership and management are something business owners should be prioritising as a personal skill for development to gain the most trust and connection with their teams. Everyone in the industry has experienced negative qualities of management and positive experiences with leadership, however when it
comes our turn to try our hand at the two, selfawareness doesn’t always prevail - even though we may have the best intentions at the time, often we are too close to the situation to take a step back and see the story for what it really is. Separate to management, Leadership is the art of getting someone else to do something you want done, because they genuinely want to do it. People who lead are generally seen to have three common attributes: · They inspire others to share their vision. · They motivate others to act on that vision. · They encourage others and help them overcome obstacles in pursuit of that vision. Communication, delegation, accountability and flexibility are traits of a great leader.
