BLOG spot There is Only One Thing Separating You From Your Potential By Elle Wilson Last week I had the privilege of chatting with a beautiful young beauty professional. She reached out to me about my brand, TrueBrow™. I have spoken with many thousands of women over the last 9 years and one thing is glaringly obvious: the only obstacles humans put in their way are their own erroneous beliefs. It sounds cliche, but it’s fundamentally true. There is no by-passing this limitation. This isn’t to say that beliefs, when they are founded on the truth, can’t give us access to our unlimited potential. The potential to love, to grow, to create. However, they also can do the complete opposite, which is to shut us down, deplete us, and take us down the rabbit hole. So, there I was, chatting away and sharing some of the natural brow transformations that my students create only to find confusion in her eyes and her words. “But how, how does the hair grow?” I’m not here to speak about TrueBrow™, but instead to shine a light on the power of our beliefs. Even when a result is seen by our own eyes, if our belief is in the way, we still cannot accept it - the belief prevents us from trusting what we are actually seeing. Crazy, right? Until we are willing to consider that our current beliefs may be incorrect, unfounded, unexamined myths, we are bound to them. Whether they are about the natural brow, how hard it is to build a good team, that love can’t work, that relationships are difficult, that clients don’t respect our time, that I’m not lucky — just to name a few of the beliefs we subconsciously throw around in our everyday lives. As long as we believe them, we cannot escape the implications of those beliefs, and we will continue to experience them. In fact, in a subconscious way, we actually live to prove what we believe to ourselves, whether or not what we believe is actually the truth. In this way you are tremendously powerful. Belief is your most potent natural resource. When growing a brand, a beauty business, or a team, you are at the mercy of your beliefs. There are no lucky people in the world around us. If you focus on the negative effects of your misinformed beliefs, you will be in a closed loop between your conscious and subconscious mind. Nothing will change. The merry-go-round will just keep spinning. Here is the great news: the moment you bring the closed loop and the power it yields for expansion or contraction into your awareness, you have entered a new level. You are no longer asleep at the wheel, feeling powerless, and a victim of your life. One of the most entrenched beliefs I released was the idea that someone, one day, was coming to save me. It was hard for the part
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of me that wanted to hold on to this belief - this hope - and yet, when I let it go, it was so exhilarating for the part of me that was really ready to fly. We have so many limiting beliefs and often we spend decades trying to find out why, where they come from, and how we can change them. My advice is to stop that all together. That information, however interesting we might find it psychologically, won’t actually help us heal, or change. When we accept how the universe works, we simply can work in flow and stop trying to figure ourselves out. Where did the belief that someone was coming to save me come from? I don’t care anymore. There’s my freedom, and yours. It doesn’t matter where it came from, all I know is that it’s not true, I don’t need it anymore, and my freedom to access a great potential within is before me. Every moment of every day here on planet Earth, we get to see what we use to limit ourselves, own up to it, and decide then and there if we want to repeat the old or step into something entirely new. Understanding comes after. If you need to understand before you can say yes to the new, you will stay in the loop, engaging the old way of thinking while hoping, somehow, to step into the new. That’s just not how it works. It doesn’t matter whether your belief is that brows don’t grow, that your husband never listens to you, or that your clients are always cancelling. From even the tiniest everyday grievances, you have the power to create change. Without that tiny bit of willingness, it’s Groundhog Day. If entrepreneurship gave me one immaculate gift, it was the countless opportunities to grow as a human being, as a woman, as a business owner, and to access more and more of my pure potential with every passing moment. This life, and the opportunities it provides to each of us to grow beyond our wildest dreams - or blindly cherished nightmares - truly is beautiful. Contact Elle via www.truebrow.com
