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MARKETING
3 WAYS TO ADD SOME SPARKLE TO YOUR ONLINE PRESENCE IN LOCKDOWN By Rachel Medlock
Here we go again …and again ….and again for many salons, spas, and clinics in our industry. Yep, I’m talking about the L-word! As someone that’s a 6th-time lockdown veteran, I know, firsthand, the struggle to rediscover inspiration and find the motivation to put down another season of Selling Sunset (seriously, hurry up with that new season already!) and get back into working on my business. Whilst you can’t be doing what you do best right now, there is an abundance of ways that you can be engaging with your customer base online. From ensuring you’ve got a thriving online store happening to online skin consults, it has been incredible to see many beauty businesses get down to business and ensure their clients can continue smashing their skin goals in lockdown. So, what about the rest of your digital game? Today, I’m pulling out my extra magical Digital Fairy Godmother wand with 3 ways you can adding some sparkle to your online presence during lockdown so that when it’s time to reopen those fabulous doors of yours, you’ll have clients lining up around the street (socially distanced, of course). This is a time for nurturing your existing clients Whether you’re out of action for 2 weeks or 2 months, this is not a time to be ignoring your existing audience, aka your existing paying clients. Why? Because despite them being unable to book in for their regular treatments, they still need support - especially those on a skin health journey such as managing acne. Utilise your social media, email, and blog platforms to regularly communicate with your existing database and remind them that you’re available for support. You may like to incorporate text message marketing into this mix for VIP Clients too. This could look like a fortnightly email with some lockdown skin tips, a link to an informative blog post and a direct link to booking a virtual skin catch up or access to your online store. Maximise the content you’re sending via email by recycling it into social media posts, stories, Crack onto those digital marketing odd jobs Turn a negative into a positive by ticking off those odd jobs you’ve had on your business todo list. You know the ones; the “ugh, I need to get on to that” jobs that seemingly make their way to the bottom of the list each day. If you’re a salon in lockdown right now, I want to set you a challenge. Each day, spend 30
minutes working on that to-do list and start ticking off jobs. When it comes time to reopen and you’re absolutely flat out, you can totally thank past you for your hard work! Now is the time to finally connect your socials to your online store, update your social media bios, get your blog up and running, redesign that email template, learn how to use Canva, design your own social media tiles or even finish off that online store setup. Let’s take this challenge one step further by getting your team involved too. Utilise this closure time to get ahead on your social media and blog content so that when you’re fully booked in the future, your digital content is already scheduled and ready to go. In your next team zoom meeting, brainstorm, and delegate content creation across your team so you can build up a delicious bank of it!
The most seamless way to build up your positive reviews is to maximise the people that already know, like and trust your business – your existing clients! They will be more than happy to support your business. Send a short message to your existing database, via email or text, with the links to your account ready to go – you want to make it as seamless as possible for them to leave that review. You may even like to give your online store a boost at the time same time by offering a thank you discount or gift with purchase for those that successfully leave a review on both platforms. A win-win! Utilise the sh*tty situation to enhance your online presence and watch it pay off tenfold when you’re back on the tools. You’ve totally got this!
I’m talking videos of at-home skincare routines, team members talking ingredients and skin concerns, educational blogs on your most popular treatments for the season ahead, mustknow tips and tricks for carousel posts, and daily stories as part of team takeovers. Not only does this take the pressure off you, the business owner, to create content but you’re giving your audience an abundance of creativity and fresh faces to keep them engaged and excited. Maximise those that love your business Thirdly, give your online presence some extra sparkle during lockdown by building up your glowing reviews on Facebook and Google. Adding additional reviews to your Google My Business account will not only support your SEO efforts but it will ensure your business is at the forefront when potential new clients are searching for someone to attend to their postlockdown brows, lashes, and skin; and let’s face it, we’re all going to need this!
Transform your digital presence with a wave of Rachel’s Digital Fairy Godmother wand - the home of fresh, sassy and a little bit badassy creativity that transforms your digital confidence. Visit www.doyouevensocial.com
