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BUSINESS
MAXIMISE YOUR CHRISTMAS GIFT VOUCHER SALES FOR YOUR MOST SUCCESSFUL YEAR YET! By Karla McDiarmid
Christmas is fast approaching & if you don’t already have your business marketing plan in place there is still time to start! Ensure your decorations are up early – even if you are in lockdown have your business looking AHHMAZING so you can take photos and share with your clients the shopping experience that will be available to purchase on your webshop! Let’s talk webshops… EVERY clinic/spa/beauty studio by now in 2021 should have a webshop to sell your products/gifts & vouchers & if you don’t… This weekend it’s your job to start setting one up! My online store for a regional medispa this past 18 months took over $200,000 in retail and gift voucher sales – so if you are telling me your clients don’t want to purchase online you are losing sales daily! To maximise Christmas gift voucher sales: Check your gift voucher stock take - have you got enough ready to sell – you should be increasing in voucher sales every year you are open. How are your vouchers presented? Are they looking beautifully presented so you can promote them with photos? If you are selling your vouchers online how do they look when emailed and printed or sent via text? Start promoting gift vouchers now on your socials / EDMS & texts & set up your marketing so it is ready to send for November & several times throughout December as you will be too busy to think about it at Christmas! Talk to other local businesses and start brainstorming on ideas to work together with their business or set up some competitions on social or in-store shopping. Have your decorations up & gift vouchers on display in your business. Set up a VIP customer gift voucher promotion If you are allowed to have a Christmas shopping night event start planning these events & invite lists ( this year you may need to offer several shopping events for distancing or run them completely online ( this is why you need your online store) Start looking at GWPs ( Gifts with Purchases) for guests who spend over a set amount – after lockdown, most business’s in NSW & Victoria 72
Beauty Biz Year 14 Issue 5
won’t have vacancies for treatments so don’t make your gift with purchase for treatments – it needs to be something that doesn’t need more of your time! Educate your team on recommending vouchers + set a team or individual target – if we reach XYZ we will all go on a wine tour or dinner to a beautiful local restaurant etc. Ensure your vouchers have the correct legal information on them – in NSW we have a 3-year expiry on all gift vouchers and this varies from state to state so know your rules and promote them. Invest in local advertising on social media / local radio/television. You will know what works for your local area- in regional radio and television can still work very well, in a city it might be a local postcard drop targeting your suburbs & get some exercise at the same time!
Social media platforms are continually getting smarter at blocking our posts so you may need to promote your posts to get more views or run it as a competition to get lots of likes & comments to increase the viewing & be sure to always tag your local suburb and location so you show up in your local searches. This Christmas we’ll be busier than ever before! People want to shop small and shop local as much as they can, you just need to ensure it is your business that is front and centre in front of your potential customers. Best wishes for the festive season Need help maximising your Gift Voucher sale this Christmas? Visit www.secretstosuccesswithkarla.com to book a 30-minute business power session with Karla.
