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BUSINESS
PLANNING FOR SUCCESS!
By Jessica Kidner
A business strategy is a multi-layered guide for running your business. It is a must and helps you plan many areas of your business to ensures your efforts are spent on attracting new clients and retaining old ones, so you hit your goals.
It is never too late to assess where you are and put a strategy in place. Whether you find yourself new to business after losing your position from Covid or realising the strategies you have been using can’t be scaled. Investing time to define and develop your strategy will help you redefine your business. Building a business today in any industry looks different from 5 to 10 years ago, yet most people are still using the same old strategies. These strategies, although tried and tested, need reviewing and updating to include more automated processes that allow you to scale your business and bring in more profit. If 2020/2021 has taught us anything, it’s that business can change within a blink of an eye. Having a strategy that supports you to pivot is also important. I want to future-proof your business to ensure you have different options if needed. Creating a strategy doesn’t have to be complicated. I like to start with a long-term goal of where you see your business going in 5 years. This helps show the smaller actions you need to take each year to get to that 5-year goal. You can then start to strategise how you are going to get there. Use these 6 points below to set up your core values and systems to help develop your business strategy. 1. Have A Clear Objective: When you know what your mission is for your business and
what problems you can solve for your clients, the way you communicate with your clients becomes clearer. 2. Have More Than One Platform: You need to be seen for people to find you. Start with one social media platform and another platform where you own the content is smart business planning. Your own platform could be a website, a landing page or an email list. Using your content on social media to drive potential clients to your own platform allows you to connect with them and gather their information for further engagement. Focusing on these 2 areas first is an easy way to ensure the effort you are putting into your social media is worth it. 3. Map The Journey Before They Become A Client: I’m sure you have the client journey mapped out for a client whilst they’re in your business, but the process a client goes through BEFORE they come into your business is just as important. Having a well-thought-out sales funnel sets you and the client up for a great experience. It also ensures you have a clear plan for attracting the right person for your business and service. 4. Create Offers That Solve A Problem: Have a clear understanding of what problem you are solving for your client and develop the solution to that problem into an offer. You can set up automatic systems to ensure you
are consistently calling out their desires and showing them a solution. 5. Salon Experience Journey: The process a client goes through whilst in your business is key to your client leaving happy with their treatment and overall experience. If you map out the process the client goes through (their journey), it will enable you to consistently provide the same great experience and gain more control over their satisfaction. 6. The Maintaining Of Your Client: Each client has used effort, time and money to get into your business. Letting them walk out of the business with no plan to follow up with them regularly is a huge missed opportunity. Sending a single email or only making one phone call after the treatment isn’t enough. Have a process set up where you are regularly reaching out to your clients, making offers and educating them to ensure they keep you in the front of their mind. Mapping out these main points will help make your strategy clearer and more importantly allow you to focus on what it is you are there to do, solving your client’s desires and in turn building a strong business. Jessica Kidne is the CEO and founder of Beauty CEO HQ.com Helping women build profitable businesses with the Beauty CEO Method framework. www.beautyceohq.com
