Salon International May 2021

Page 23

Interview

Talking to… Jared Hines

When did you first open Hines & Harley and what was your motivation? I opened Hines & Harley in December of 2015 because I wanted to create a space where men could feel comfortable in an environment that offered all spa and barber treatments.

I believe you had over a decade’s worth of experience in the spa industry before you opened the salon? Yes, I started my studies at Camelot International in 2005 and qualified in 2007. I have worked in some of South Africa’s top spas, namely Mount Grace and The Saxon. In addition, I have also had cruise ship experience with Canyon Ranch.

developed a good understanding of how to run a business properly – from housekeeping to back office, and at a 5-star level, it helped me to notice the small details that most people miss.

Everything at Hines & Harley is set up in the way I would do the treatments and the way I would like to have the treatments, and it makes a big difference.

How did all this experience help you in setting up your own salon?

Both you and Hines & Harley have won several Professional Beauty Awards – do you use these accolades in terms of marketing?

Thanks to the experience I gained from these top companies working in every position, I

Yes we do, we have the banner awards up on our website and we do like to mention them every

Elaine Okeke Martin

What makes for a successful male grooming salon, JOANNA STERKOWICZ talks to JARED HINES, the award-winning founder of Hines & Harley Men’s Grooming Lounge.

now and then in our online social media posts.

You are a hands-on manager – is this something that is appreciated by clients? It is and our clients can feel the difference when they enter the salon. I believe that this shows in the experience upon arrival and during the treatments. Everything is set up in the way I would do the treatments and the way I would like to have the treatments, and it makes a big difference.

How big is your team at Hines & Harley? We are currently a team of four, all qualified spa therapists. This also makes a big impact on the quality and service.

In the past few years there seem to have been a spate of male-centric salons opening up, either as franchises or online @ saloninternational.co.za

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