The 2021 Business Checklist Marisa Dimitriadis of The Spa Professionals Guild provides valuable guidance on how salons and spas can plan out their year for success I would like you to think back to a time when you received, or started, something new. Perhaps a new car, perhaps when you went to university or college for the first time, or perhaps when you started your business. Can you describe the feelings and your mindset at the time? Excited, happy, a little nervous, full of ideas, explorative, eager, open to learning and so many more words that
we could use to describe how you felt. So, as you read this Business Checklist, I would like you to take yourself back to one of those ‘new’ moments in your life because, as we venture into a new year, how you begin the year, as well as your mindset, will play a critical role in how your year will roll out. Something else that I want you to remember is that business is constantly
evolving so, in order for your business to survive and grow you will need to evolve. Build on what is working and evolve or adapt where you see opportunity. Don’t close your mind to new things; now more than ever is the time to have an open mind and experiment with change. Below you will find a simple checklist where you can measure how you are doing monthly.
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1. Set revenue targets (retail and services) for the year If you don’t have a goalpost how will you score a goal? Targets or goals are there to give direction and purpose. Everyone NEEDS direction and purpose!
2. Daily Business Analysis If you are not measuring your business daily with this simple tool, how do you know how to steer the ship? It is impossible to have clear direction and know where to go without daily analysis. This is a MUST.
3. Marketing Plan for the Year This should have been done by September last year already but better late than never. Start with the biggest spend days of the year and holiday seasons and then fill in your gaps. So, Mother’s Day, Valentine’s Day, Father’s Day, etc. Work with your brand partners to create ‘promotions bundles’ to boost revenue.
4. Training Plan for the Year This is an absolutely critical management tool that has the ability to triple revenue if you run it correctly and carefully. Training inhouse should happen weekly for at least two hours. Product training should happen at least once a month per brand that you stock, whether online or inhouse done by an external trainer. If your training times and dates are set and planned, they will happen and you will see the results.
5. Staff Daily Huddles and Weekly Meetings These are not negotiable. Run effective, quick daily huddles and structured weekly meetings to yield huge results.
Professional Beauty Directory 2021
online at www.probeautydirectory.co.za
Image from Pixabay
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