ProNails Naily News Magazine AW17-18_ENG

SEASONAL MAGAZINE | AUTUMN - WINTER 2017|2018

E N G L I S H

SHAPE YOUR FUTURE

NEW LED|UV GELS

CREATE GEL NAILS WITH THE SPEED OF LED LIGHT COLOURS THAT WILL SHAPE THE FUTURE ZHOSTOVO NAIL ART WHAT’S YOUR PERSONAILITY?

Do you want … … TO START A CAREER AS NAIL TECHNICIAN? … TO DISCOVER NEW NAIL TRENDS? … TO OPEN YOUR VERY OWN SALON? … TO OFFER A NEW SERVICE IN YOUR SALON? … TO LEARN A NEW TECHNIQUE? GO TO WWW.PRONAILS.COM/MYAMBITION TO TELL US YOUR BEAUTY AMBITION, AND HOW WE CAN HELP YOU MAKE IT HAPPEN! WHY IS PRONAILS THE ULTIMATE POWER JUICE FOR EVERY SUCCESSFUL NAIL PROFESSIONAL? PRONAILS OFFERS PROFESSIONAL EXPERTISE IN A UNIQUE BLEND OF INNOVATION, EDUCATION AND INSPIRATION SEASONED TO YOUR PERSONAL TASTE!

COVER: PRONAILS POSTER SHAPE YOUR FUTURE 50 x 70 cm - ref. 24329 - also on p. 66

PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com

INNOVATION NEW LED/UV GELS NEW MASTER FILES THE LIGHT NEW GELLAK COLOUR GELS NEW SOPOLISH COLOURS NEW LONGWEAR COLOURS

CREATIVE TEAM:

18 32 31 30 52 10 - 34

Michael Van de put, Birgit Serruys, Sandrine Roelants, Aurélie Sonck, Debbie Van Lint NAILSTYLISTS: Sandrine Roelants, Gerlaine Jaramillo, Nathalie Gassion, Natalya Grudinina PHOTOGRAPHY: Margaux Grossen, Aurelia Van Ransbeeck

EDUCATION

FASHION PICTURES:

WHAT’S YOUR PERSONAILITY PRONAILS ACADEMY DON’T WASTE TIME - ELECTRIC FILING TREND LOOKS WORKSHOP SOPOLISH PROTECT & PEEL STOP SELLING, START CARING

4 27 28 54 50 57

Etienne Tordoir (CatwalkPictures) HAIR & MAKE-UP: Elke Willemen STYLIST: Audrey Heselmans

INSPIRATION SHAPE YOUR FUTURE COLOUR TRENDS SHAPE YOUR FUTURE NAIL LOOKS & NAIL ART LADY OF THE HOUSE COLOUR TRENDS LADY OF THE HOUSE NAIL LOOKS & NAIL ART WARM WISHES COMING SOON END OF YEAR GIFT

JEWELRY: MACC Fine Jewelry, www.maccjewel.be

8 12 34 40 55 56

LAYOUT: Android COPYWRITING: Michael Van de put, Birgit Serruys, Brigitte De Ruysscher, Evelien Delgouffe TRANSLATIONS: Bojana Adamovic, Daniel Sousa, Georgine Barbier, Karolina Apanasewicz, Laura Dominguez, Lena Dulaurent, Lucia Rodríguez, Marta Codato, Elena Tsakalos, Martina Manolcheva, Daniel Stojanovic, Brigitte De Ruysscher, Evelien Delgouffe Copyright © August 2017 Professionails NV All rights reserved. Nothing from this issue may be reproduced without the prior consent of the publisher.

www.pronails.com

WHAT’S YOUR PERSONAILITY? Every nail look is unique and an expression of someone’s own personal style. And for every nail wish, we cater the right solution! It is your expertise, as a nail stylist, to inform clients about the 3 different solutions you have to offer. With ProNails you are in a privileged position: for each of the 3 options you are able to offer the best result on the market at all times.

PRONAILS POSTER WHAT’S YOUR PERSONAILITY 50 x 70 cm - ref. 82593 also on p. 67

3 PREMIUM NAIL COLOUR SYSTEMS Depending on the wishes of your client, you can choose for one of the following 3 options in nail styling: nail polish, semi-permanent nail polish or gel nails. As a professional it is important you communicate and point out the advantages and characteristics of these 3 nail colour systems to your client. That way she can make the right decision. For each of these 3 options it’s also very important you use the newest technology and most professional quality. This way you will always cater the best result in the most efficient way. So before you begin, you start by asking your client the simple question: What is your PersoNAILity?

LONGWEAR 1 WEEK NAIL COLOUR The longest lasting nail polish in 3 simple steps

• It all started with a traditional nail polish. Today, a wide variety of nail polishes exists, but there is only one LONGWEAR. • The LongWear ColourFix technology guarantees an unparalleled durability, 2 times longer than any other traditional nail polish.

• Easy to apply in 3 simple steps.

• No UV needed.

• Easy to remove with non-acetone nail polish remover.

When should you recommend LongWear?

• Your client has healthy, beautiful nails and likes to wear them short? Perfect!

• For every outfit a different colour? No problemo, with LongWear you change colour instantly.

• Chosing is losing? Not with LongWear it isn’t. Even when you choose flexibility and a natural look, you can still expect a beautiful coverage and a long lasting result.

• Easy for DIY with a consistent professional result.

• The same colour on both hands and feet? LongWear colours match completely to Sopolish and Gel colours.

4 | PRONAILS NAILY NEWS autumn - winter 2017|2018

CA R

EL PE

OTECT PR & , E

SOPOLISH PROTECT & PEEL 2 WEEKS NAIL COLOUR

Peel-off semi-permanent nail service without damaging your natural nail INNOVATION

• Perfectly polished nails for at least 2 weeks • A natural looking & healthy nail service • A strengthening effect & nourishing nail therapy • Marvelous covering colours adapted to the peeloff technology • Unparalleled fast and easy peel-off removal thanks to the Vital Nailskin When should you recommend Sopolish Protect & Peel?

• Your client has beautiful natural nails and likes to wear them short.

• Your client comes to the salon to treat herself to a beautiful manicure which will last for at least 2 weeks.

• Your client insists on a healthy, nondamaging nail service which will nourish and strengthen the nails.

• Your client wants to be able to decide when she removes the colour or when she schedules her next appointment.

|UV GEL LED 4 WEEKS NAIL COLOUR

Perfectly shaped, long lasting and flexible artificial nails with any possible length or form Like no other, ProNails LED/UV gels have the possibility to turn natural nails to long lasting, perfect looking nails which are thinner, stronger and shinier than ever before. They allow a beautiful thin application and are flexible and very strong at the same time. With gel nails you can perfect natural nails according to the length and form your client desires, you guarantee a perfect adhesion and result until the next appointment and you can offer a wide range of potential nail looks: from bold colours over special nail effects, prints and nail decoration to very natural soft tones. The sky is the limit!

When should you recommend gel nails?

• Your client isn’t satisfied with her natural nails and wishes to improve or lengthen them.

• Your client cares to have perfect nails and wishes a certain length and look, with a manicured result until the next appointment.

• Your client wishes to have thin, natural looking nails that are strong and perfectly manicured.

• Your client loves specific nail looks that are just as bubbly as her personality.

|5

Gain time in your salon! Let your future salon clients do the online PersoNAILity Test, so they can discover in advance what nail system best suits their personal needs. This way the only thing left to choose in your salon is the right colour…

You can find the test on www.pronails.com/myPersoNAILity TIP: Share the TEST on your Facebook page to help customers make the right choice.

It will help you attract new customers as well: everyone loves doing beauty tests!

she loves LONGWEAR I like to be well manicured, so I have my nails done at the salon quite regularly.

I usually just go for a manicure, sometimes with a bright nail polish colour at the end. I like to keep my natural nails as they are. I used to have soak off gel polish but it made my own nails weak and I feel it is a lot of upkeep and maintenance. A while ago at the ProNails Premium Salon my nail stylist Caroline proposed to use LongWear nail polish instead of regular one. She assured me it could also be removed with regular nail polish remover so I had no problem with it. I must say I am extremely happy with it: now my nail colour stays perfectly beautiful up to 9 days on average, without chipping! It’s unbelievable. I’ve never seen anything like it with regular nail polish. And I love the colours, especially the bright ones. I hope new LongWear colours will be added to the collection soon!

Kristin Neiman, 40 years 6 | PRONAILS NAILY NEWS autumn - winter 2017|2018

she loves SOPOLISH PROTECT & PEEL

I am always busy. I have my own business and 2 small kids. I don’t have the time or the patience to do my nails myself at home. In addition, my nails are very dry and brittle, so I really don’t want to use aggressive products on them like soaking solvents. But just like every woman I do want to have nice looking nails.

When I discovered Sopolish Protect & Peel I knew this was the perfect solution for me. My nails are in better condition than ever and I don’t have to worry about my nails for at least 2 weeks. Ah, and the colours…they’re all gorgeous. For me it’s also super convenient I can peel off my nails whenever it suits my schedule. I can go back to the salon if I want to get a new colour, but if my schedule doesn’t allow it I can peel them off at home. So in short: I love Sopolish Protect & Peel.

This is the best invention ever.

Clio Pollak, 31 years

she loves GEL NAILS To me beautiful nails are a must… I make nail contact before I make eye contact!

Unfortunately I am not blessed with strong nails; my own natural nails are very brittle. They break easily and I am never able to keep them long, let alone at the same length. That’s the main reason why I love to wear gel nails: I can have any length I want, and in the same time strengthen and protect my nails. I love to try out different shapes and lengths, colours and nail looks. I really think longer nails are more beautiful, more elegant. On top of that I never have to worry about my nails. With gel nails they are always in perfect shape.

So, if you see me and my nails aren’t done, it’s not me!

Angelique Doop, 28 years

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PRONAILS COLLECTION AUTUMN-WINTER 2017|18 #EatCleanTrainDirty

#VictoryLap

#MiracleMorning

#IDidItOnPurplose

#DigDeep

SHAPE YOUR FUTURE

#ABetterBlue

THE FUTURE IS NOW. WE AT PRONAILS HAVE DECIDED IT IS TIME TO TAKE MATTERS INTO YOUR OWN GORGEOUS HANDS.

With our thrilling new ‘Shape Your Future’-collection we step away from the loud, vibrant, gaudy and saturated colours and take it to the next level: above and beyond postminimalism.

In our hyper technological and design driven world, this soft and balanced colour scheme puts you in the right mindset to shape your future as you see fit.

FASHION FORWARD: PURISM WITH SUBTLE DETAILS For over decades this simplistic approach has earned its spot in the interior design world. And aside from the heavy embroided frocks and eighties bling-bling, minimalist fashion also currently runs this season’s fashion trends. J.W. Anderson, Jil Sander, Stella McCartney and Hermès play with volume, shape and whispering colours that go with literally everything you already own. Purism with subtle details, and we are happy to implement this all the way to your nails.

Minimalism creates a clean canvas that leaves room for interpretation and creativity. It is no surprise you can personalize this style with abstract or geometric nail art to give it that conceptual but enigmatic feel. Or give the widely popular pointy almond shape a try for that real life futuristic look.

The future is bright. And so are your soon-to-be nails.

8 | PRONAILS NAILY NEWS autumn - winter 2017|2018

|9

NAIL COLOUR TRENDS

THESE COLOURS WILL SHAPE THE FUTURE

ANN DEMEULEMEESTER

STELLA MC CARTNEY

JIL SANDER

Eat Clean Train Dirty

Victory Lap

Miracle Morning

LongWear n° 166 - 10 ml - ref. 24187

LongWear n° 167 – 10 ml – ref. 24188

LongWear n° 168 – 10 ml - ref. 24189

Sopolish n° 166 - 8 ml – ref. 24203

Sopolish n° 167 – 8 ml – ref. 24204

Gellak n° 214 – 5 ml – ref. 24221

Gellak n° 213 – 10 ml – ref. 24220

Flirty shades of grey What happens when the least sexy colour in the universe, becomes a galaxy of sexiness? This soft, sensual shade of pinkish grey is easy to wear any place, any time. Whether you’re lifting weights at the gym or softly pressing your fingers onto your partner’s lips. You’re the boss.

Get this party started This blushy pinkish red is a must-have for every wardrobe. Not only does it go with about every piece of clothing you own, it fires up your sex appeal in no time. This party isn’t over until you leave the building.

10 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Snooze the news Keep your eyes shut just a little longer, and picture what your day will look like.

It’s you who decides where you’re going today! Wearing this magical aqua grey shade will make any morning dream come true.

These muted shades are what they call ‘in-between’ colours. They each contain both cold and warm elements, and they fall in between known colours our brain has names for. So don’t think pink, nor Bordeaux, but think blushing pink Bordeaux.

Don’t think light blue, nore gray, but think grayed out glistening blue.

TRUSSARDI

ACNE STUDIOS

VALENTINO

I Did It On Purplose

Dig Deep

A Better Blue

LongWear n° 169 – 10 ml – ref. 24190

LongWear n° 170 – 10 ml - ref. 24191

LongWear n° 171 – 10 ml – ref. 24192

Sopolish n° 169 – 8 ml – ref. 24206

Sopolish n° 170 – 8 ml – ref. 24207

Sopolish n° 171 – 8 ml – ref. 24208

Gellak n° 215 – 10 ml – ref. 24222

Let me spell it out for you Purple and pink, go way better together than you think. Comb back your locks, paint a fresh face and let this colour echo through your eye makeup. You will steal the show for lightyears to come.

Gellak n° 217 – 5 ml – ref. 24224

The sweet spot This chocolatey colour is beyond tempting. The deep, rich shade with purple undertone will make you lust for adventure, unexplored destinations, far away galaxies, ... And potentially dark chocolate.

Shape of blue You’ve got monday blue, royal blue, ocean blue, smurf blue and -auwchbruise blue. Blue can take so many shades and forms, it often looses its cool.

Except with this rich grey marine blue with purple undertone. So distinctive. So minimal. And so much better.

| 11

DUOTONE NAIL LOOK PURPLE-PINK & MARINE GREY

Gellak n° 215 I did it on Purplose 10 ml - ref. 24222

Gellak n° 217 A Better Blue 5 ml – ref. 24224

12 | PRONAILS NAILY NEWS autumn - winter 2017|2018

DUOTONE NAIL LOOKS

by Sandrine Roelants

Don’t hesitate to combine these colours! They go together like coffee and cream. To inspire you we created 3 different duotone looks, in each of which a duo of collection colours are used to create one great nail look. You can always amplify these duotone looks by adding subtle futuristic accents or graphic prints.

NAIL LOOK AMPLIFIERS

ADD FUTURISTIC FLAKES THIS IS WHAT YOU’LL NEED

ADD A SPECIAL EFFECT

ADD TEXTURE WITH GRAPHIC PRINTS

THIS IS WHAT YOU’LL NEED

NEW Nail Flakes Chameleon Purple ref. 24276

THIS IS WHAT YOU’LL NEED

• Glitter Powder Chameleon Blue

NEW Stamping Plate Shape Your Future ref. 24240

ref. 28960

ADD EXTRA SPARKS! THIS IS WHAT YOU’LL NEED • Crystal Stones 2 mm 50 pcs ref. 28963

• Art Stamp ref. 28773

Want to know how to ­apply them?

Check it out on page 16

• Gel Paint White Canvas ref. 28824 or LongWear n° 165 Extreme White 10 ml - ref. 24169

NEW

NEW

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DUOTONE NAIL LOOK BLUSHING BORDEAUX & TAUPE • Gellak 1248 Barista 5 ml - ref. 24249 • Gellak n° 213 Victory Lab 10 ml - ref. 24220

NAIL LOOK AMPLIFIERS ADD A MATT FINISHING THIS IS WHAT YOU’LL NEED • Xtreme Matt Finishing Gel 14 ml – ref. 24186

ADD A SPECIAL EFFECT THIS IS WHAT YOU’LL NEED • Glitter Powder Chameleon Rose Gold ref. 28959

ADD TEXTURE WITH GRAPHIC PRINTS THIS IS WHAT YOU’LL NEED NEW Stamping Plate Shape Your Future ref. 24240 • Art Stamp ref. 28773 • Gel Paint White Canvas ref. 28824 or LongWear n° 165 Extreme White 10 ml - ref. 24169

PRONAILS BANNER SHAPE YOUR FUTURE 65 x 170 cm - ref. 24326 - also on p. 66

NEW

14 | PRONAILS NAILY NEWS autumn - winter 2017|2018

DUOTONE NAIL LOOK PALE BLUE & DEEP BROWN • Gellak n° 214 Miracle Morning 5 ml - ref. 24221 • Gellak n° 207 Ain’t Yo Mama NEW FORMULA 5 ml - ref. 28950

NAIL LOOK AMPLIFIERS ADD A MATT FINISHING THIS IS WHAT YOU’LL NEED • Xtreme Matt Finishing Gel 14 ml – ref. 24186

ADD A LITTLE SPECIAL EFFECT ...

… OR A LOT! THIS IS WHAT YOU’LL NEED • Glitter Powder Chrome Effect ref. 28903

PRONAILS ACADEMY TRAINING

PRONAILS BANNER TOES TO THE SKY 65 x 170 cm - ref. 24325 - also on p. 66

Take the Trend Looks Autumn/ Winter 2017 Nail Art Workshop … and learn how to create these trend looks for your clients with minimum effort but maximum result! In this workshop we’ll teach you how to use gel paints, nail flakes, chrome effect and other glitter powers, nail art sponges for an ombré effect, stones, nail foils and stamping plates effortlessly!

Experience Level: Starter

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NEW NAIL FLAKES HOW DO YOU APPLY NAIL FLAKES ON GEL NAILS? 1. Apply one or two layers of Gellak in the colour of your choice and let it cure.

2. Pick up the Nail Flakes out of the small jar with a Graffiti Brush Medium and dap it gently onto the cured nail colour.

Try not to rub it! Place the Triangular Nail Art plate underneath to catch any excess nail flakes. Cure it once more for a few seconds.

3. To finish, apply Crystal Seal and cure.

FUTURISTIC FLAKES GET THE LOOK

By Sandrine Roelants

THIS IS WHAT YOU’LL NEED NEW Gellak n° 217 A Better Blue 5 ml - ref. 24224 NEW Nail Flakes Chameleon Fuchsia ref. 24277 • Graffiti Brush Medium ref. 29240 • Crystal Seal 14 ml - ref. 28483

NEW Triangular Nail Art Plate ref. 24285 NEW DIAMOND SPONGE TOOL with 6 reusable sponges – ref. 24335 Double sided nail art sponge tool with 6 reusable sponges.

Design tool for applying Glitter and Chrome Powder, Nail Flakes, Nail Confetti, Gel Paint, …. Also perfect for creating the most beautiful ombre effects and to use with nail art stencils. Cleaning is easy: use Clinilotion or Non Acetone Polish Remover.

Nail Flakes Chameleon

Nail Flakes Chameleon

Purple ref. 24276

Fuchsia ref. 24277

NEW

NEW 16 | PRONAILS NAILY NEWS autumn - winter 2017|2018

GEOMETRIC FADING GET THE LOOK

by Natalya Grudinina

1. Divide the nail vertically in two by drawing a thin line with Gellak n° 207 Ain’t Yo Mama using your Slim Nail Art Brush n° 1. Divide these two part in two again by adding two more lines and let it cure.

2. Divide the nail now horizontally in two parts by drawing a thin line with Gellak n° 207 Ain’t Yo Mama using the same brush. Create small diamonds in the same colour with the aid of the lines.

Let it cure.

3. Mix Gellak n° 207 Ain’t Yo Mama with Gellak n° 71 ­Bianchissimo in your Gel Paint book to create a lighter shade.

4. Use this lighter shade to create two rows of smaller diamonds above and below the first diamonds and let it cure.

5. Mix the lighter shade again with Gellak n° 71 ­Bianchissimo to create an even lighter shade and repeat this process. Let it cure after each row.

6. To Finish, apply Crystal Seal and let it cure. Continue with the other nails by using a different colour for each nail. Use Gellak n° 213 Victory Lap, Gellak n° 215 I Did It On Purplose and Gellak n° 217 A Better Blue.

THIS IS WHAT YOU’LL NEED • Gellak n° 207 Ain’t Yo Mama NEW FORMULA 5 ml - ref. 28950

NEW Gellak n° 213 Victory Lap 10 ml - ref. 24220 NEW Gellak n° 215 I Did It On Purplose 10 ml - ref. 24222 NEW Gellak n° 217 A Better Blue 5 ml - ref. 24224 • Slim Nail Art Brush n° 1 ref. 38260 • Gellak n° 71 Bianchissimo ref. 27191

NEW Gel Paint Book Spare Tray Included - ref. 24286 • Crystal Seal ref. 28483

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NEW PRONAILS LED/UV GELS 18 | PRONAILS NAILY NEWS autumn - winter 2017|2018

CREATE NATURAL LOOKING GEL NAILS WITH THE SPEED OF (LED) LIGHT & REDUCE YOUR SALON SERVICE TIME

As a pioneering company, ProNails has its eyes permanently fixed on the future.

The brand introduced UV curing gels to the European market over more than 30 years ago, and has been an innovating force in the nail business ever since.

Today, ProNails anticipates the changing needs of both beginning and experienced nail technicians, and introduces an entirely new gel offering, with new and improved product benefits s & techniques.

The new time-saving LED/UV gels have faster curing times, reduced or no filing, and are developed to help nail technicians reduce service time in the salon. From now on all ProNails gels will work with the speed of (LED) light, and cure under both LED (The Light) as well as under traditional UV lamps.

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CHOOSING YOUR GEL GOT A LOT EASIER! Each gel has its own unique quality, usage and technique. Choosing the right gel depends on the desired end-result, the experience level of the nail stylist, and the nail type of the customer.

For thin, flexible nails the Flexi Builder Gels offer a perfect flexibility and adhesion to the natural nail. For normal and hard nails the Hard Builder gels are the perfect choice an allow for long or short nail extension. Camouflage gels are ideal for masking nail imperfections and extending nail beds. In short, for every nail type the ideal gel exists.

BASE

FLEXI BUILDER

HARD BUILDER

5

1/1

1/1

5

1/1

1/1

5

1/1

1/1

4+1

20 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Find all you need at a glance in this complete overview of the NEW ProNails LED/UV construction gels classified by functionality. Choose your gels based on function, colour, flexibility, application method and experience level. All ProNails LED/UV base gels cure in 30 seconds in THE LIGHT (or 2 minutes in UV). All ProNails construction gels cure in 60 seconds in THE LIGHT (or 2 minutes under UV).

CAMOUFLAGE

REPAIR

SYMBOLS USED CURING TIME IN PRONAILS LED/CCFL LAMP “THE LIGHT”

30 SEC.

60 SEC.

2 MIN.

CURING TIME IN PRONAILS UV-LAMP

60 SEC.

2 MIN.

UV

UV

HARDNESS 1/1

4+1

HARD - MEDIUM - FLEXIBLE

CURING 5

4+1

1/1

FIVE FINGER - FOUR FINGERS & THUMB SEPERATELY - FINGER BY FINGER

VISCOSITY 1/1

1/1 LOW - MEDIUM - HIGH

EXPERIENCE LEVEL

BEGINNER - MEDIUM - ADVANCED

SELF-LEVELING

1/1

NOT - MEDIUM - VERY

TRANSPARENCY

TRANSPARENT - SEMI - MILKY - FULL COLOUR

NO FILING NO WIPING TIME-SAVING

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BASE LED/UV GELS

30 SEC.

2 MIN.

UV

The ProNails BASE GELS are naturally flexible and offer a perfect adhesion for every nail type. They ensure the bonding of both FLEXI and HARD builder gels. They come in two viscosities: low (runny) for beginners and very low (very runny) for experienced nail technicians. They are applied in a thin layer for perfect adhesion to the nail plate and are all transparant on the nail after curing. The Pink Base has a soft pink translucent colour and is ideal for extension on forms because it is more visible during application.

PE RF EC T BAS E Extreme adhesion | Very runny | Transparent clear • The best bonding base for any builder gel • Suitable for every nail type, also very greasy nails • Very runny texture and extremely self-leveling • Transparant on the nails • Requires high working speed • Five finger curing • Also used for mixing in nail art glitter powders • All-time favorite of experienced Nail Technicians

5 Perfect Base LED/UV Gel 15 ml - ref. 24291 | 50 ml - ref. 24292

CLE AR BAS E Excellent adhesion | Easy to use | Transparent clear • Excellent bonding base for any builder gel • Suitable for all nail types • Runny texture and strongly self-leveling, • Transparant on the nails • Easy application • Five finger curing • Used by beginning nail techs and students

5 Clear Base LED/UV Gel 15 ml - ref. 24289 | 50 ml - ref. 24290

PI N K BAS E Excellent adhesion | Easy to use | Translucent Pink • Excellent bonding base for any builder gel • Perfect for extensions on forms • Suitable for all nail types • Runny texture and strongly self-leveling • Transparent with a soft pink translucent shade • Easy application, multi-purpose • Five finger curing • Used by beginning nail techs and students

5 Pink Base LED/UV Gel 15 ml - ref. 24293 | 50 ml - ref. 24294

22 | PRONAILS NAILY NEWS autumn - winter 2017|2018

FLEXI BUILDER LED/UV GELS

60 SEC.

2 MIN.

UV

The FLEXI BUILDER gels are both strong and flexible and provide maximum strength and elasticity to all nail types. They are all LED/UV curable Gels that cure in 60 ­seconds in ProNails THE LIGHT and 2 minutes in UV-lamps. FLEXI BUILDER gels are applied over a ProNails base gel (Perfect Base, Clear Base or Pink Base) for maximum nail adhesion. The Flexi builder gels are ideal for students and ­beginning nail technicians and perfect for extensions on nail forms. FLEXI B ­ UILDER Gels come in three different ­colours : CLEAR, PINK and FROSTED PINK and are ­transparent on the natural nail.

They are a ­ pplied and cured finger by finger or four fingers and thumbs separately.

C L E A R F L EXI BUI L D ER Great for colour | Easy to use | Transparent clear • Strong yet flexible builder gel for colour gel or French application • Suitable for extensions on forms • Provides strength and elasticity to all nail types • Touch of violet to bring out colours or whites • Medium viscosity & medium self-leveling properties • Finger-by-finger or four fingers curing & thumbs separately (layover) • For beginners and medium experience levels

1/1 Clear Flexi Builder LED/UV Gel 15 ml - ref. 24295 | 50 ml - ref. 24296

P I N K F LEXI BUI L D ER Ideal for French | Easy to use | Transparent pink • Strong yet flexible builder gel for colour gel or French application • Suitable for extensions on forms • Provides strength and elasticity to all nail types and nail biters • Translucent Pink colour, ideal for French Manicure applications • Medium viscosity & medium self-leveling properties • Finger-by-finger or four fingers curing & thumbs separately (layover) • For beginners and medium experience levels

1/1 Pink Flexi Builder LED/UV Gel 15 ml - ref. 24299 | 50 ml - ref. 24300

F R OST E D P I NK F L EXI BUI L D ER Hides French imperfections | Easy to use | Semi-transparent cream-coloured • Strong yet flexible builder gel for colour gel or French application • Suitable for extensions on forms • Provides strength and elasticity to all nail types • Cream-coloured after curing, ideal to even out imperfections or to soften French Manicures • Medium viscosity & medium self-leveling properties • Finger-by-finger or four fingers curing & thumbs separately (layover) • For beginners and medium experience levels

1/1 Frosted Pink Flexi Builder LED/UV Gel 15 ml - ref. 24297 | 50 ml - ref. 24298

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HARD BUILDER GELS

60 SEC.

2 MIN.

UV

The ProNails HARD BUILDER gels are very hard builder gels, some comparable to acrylics and therefore very suitable for nail extensions on forms. They are all LED/ UV curable Gels that cure in 60 seconds in ProNails THE LIGHT and 2 minutes in UVlamps. Within the HARD BUILDER gels some are harder than others. HARD BUILDER gels can be suitable as base and builder gels but are more often applied over a ProNails base gels (Perfect Base, Clear Base or Pink Base) for maximum nail adhesion.

Thanks to their hardness these gels allow for thinner more natural looking gel nails.

The ProNails Hard Builder gels come in different colours (CLEAR, LIGHT PINK, MILKY PINK) and different textures (TIXO PINK). They are applied and cured finger by finger or four fingers and thumbs separately.

CLE AR H ARD B U IL D E R Extremely hard like acrylics | Ideal for extensions | Nail biters • Provides extreme high strength to all nail types, including nail biters • No heat during curing • Suitable for full colour or French Manicure.

• Mixable with ProNails Camouflage gels • Very self-leveling and medium viscosity • Minimum filling • Finger-by-finger or four fingers curing & thumbs separately (layover) • Medium to advanced experience level

1/1

Clear Hard Builder LED/UV Gel 15 ml - ref. 24301 | 50 ml - ref. 24302

MI LKY P INK HARD B UI L D E R Extremely hard like acrylics | Ideal for extensions | Masking • To camouflage nail beds.

• For nail biters and short or imperfect nail beds • No heat during curing • Mixable with Clear Hard Builder and other Camouflage gels • Perfect for extensions of very short nail plates • Milky pink camouflage colour after curing • Very Self-leveling and medium viscosity • Finger-by-finger or four fingers curing & thumbs separately (layover) • Medium to advanced experience level

1/1 Milky Pink Hard Builder LED/UV Gel 15 ml - ref. 24305 | 50 ml - ref. 24306

LI GH T P INK H ARD B UI L D E R Most flexible hard builder gel | Easy to use | Transparent after curing • Strong yet flexible hard builder gel • Suitable for extensions on forms • Provides strength and elasticity to all nail types • Natural look, transparent after curing, great for French Manicure or colour gel • Medium viscosity & medium Self-leveling properties • Finger-by-finger or four fingers curing & thumbs separately (layover) • For beginners and medium experience levels

1/1 Light Pink Hard Builder LED/UV Gel 15 ml - ref. 24303 | 50 ml - ref. 24304

24 | PRONAILS NAILY NEWS autumn - winter 2017|2018

T I XO P I NK HARD BUI L D ER Extremely self-leveling | Minimal filing | Time-saving • For all nail types • Firm texture in the jar but runny during use • Extremely Self-leveling & minimal filing • Four finger curing, thumbs separate • Time-saving • Fruity-floral scent and candy pink colour • Less suitable for extensions on forms • All levels of experience

4+1 Tixo Pink Hard Builder LED/UV Gel 15 ml - ref. 24307 | 50 ml - ref. 24308

REPAIR LED/UV GELS

Sometimes clients need a quick repair during refill. In that case you want the repair to be fast, easy and reliable. In the ProNails repair range we offer two products to do the job. The popular ProNails FIBER FORCE is incredibly strong and ideal for reinforcement of thin, weak nails. The EASY FIX is a very firm gel that is ideal for modelling quick fixes without the use of forms.

E A SY F I X Quick fix without forms | Not self-leveling

2 MIN.

2 MIN.

UV

• For damaged, torn or broken nails • Cures in 2 min in THE LIGHT & in UV • Hard Builder gel, often combined with perfect base • Can be used in 1 or 2 layers • Suitable for extensions on forms • Texture very firm and thick • Totally transparent after curing, Not self-leveling • For beginners and medium level experience

4+1 Easy Fix Repair UV Gel 15 ml - ref. 24316 | 50 ml - ref. 24317

F I B E R FORCE Reinforcement of weak nails | Fiber glass | Extremely hard • For thin, weak, torn or broken nails • Reinforcement layer between base & builder

30 SEC.

2 MIN.

UV

• Cures in 30 sec in THE LIGHT and 2 min in UV • As reinforcement for creation of ultra thin and strong ­natural­looking nails • Can be used as a thin layer above the Perfect Base and combined with Hard builder gels • Fiber Force gel with Hard Builder gels : offers equal strength as ­acrylic nails • Medium viscosity and medium self-leveling • For experienced nail stylists

1/1 Fiber Force Repair LED/UV Gel 15 ml - ref. 24318 | 50 ml - ref. 24319

| 25

CAMOUFLAGE LED/UV GELS

30 SEC.

2 MIN.

UV

Not everyone is blessed with perfectly looking natural nails, and that’s of course where You come in! With the ProNails Camouflage gels you can transform any nail plate, whether short, damaged or bitten to a natural looking piece of art!

The camouflage gels consist of four different natural nail colours ranging from milky pink, nude, peach and mask to suit any skin colour. These hard gels are suitable for all nail types, including nail biters, and provide strength and covering to the natural nail.

Thanks to their masking capability and strength, they are perfect for covering nail bed imperfections and extending very short nail beds. Generally used for natural look or for French manicure. These gels can be applied thinly and require minimal filing. They cure in 30 seconds in The Light (or 2 minutes in UV) without heat sensation.

N UD E C AM OUF LAGE Ideal for French manicure & natural look | Semi-covering | Milky nude natural colour • Milky nude skin-coloured hard Builder gel • Gives strength and covering to short or imperfect nail beds • Suitable for all Nail types • Ideal for French manicure and natural look • Mixable with other Camouflage gels and Clear Hard Builder gel.

• Self-leveling & minimal filing • Medium to advanced experience level

1/1 Nude Camouflage LED/UV Gel 15 ml - ref. 24314

P E AC H C AM OUF LAGE Ideal for French manicure & natural look | Semi-covering | Milky peach natural colour • Milky peach skin-coloured hard Builder gel • Gives strength and covering to short or imperfect nail beds • Suitable for all Nail types • Ideal for French manicure and natural look • Mixable with other Camouflage gels and Clear Hard Builder gel.

• Self-leveling & minimal filing • Medium to advanced experience level

1/1 Peach Camouflage LED/UV Gel 15 ml - ref. 24315

M A SK C AM OUF LAGE Great for nail biters | Extension of short nail beds | Maximum masking effect • Deep skin-coloured hard Builder gel • Ideal for darker skin tonesl • To camouflage nail beds of nail biters and short or imperfect nail beds • Perfect for extensions of very short nail plates • Mixable with other Camouflage gels and Clear Hard Builder gel.

• Self-leveling & minimal filing • More experienced nail technician

1/1 Mask Camouflage LED/UV Gel 15 ml - ref. 24334

26 | PRONAILS NAILY NEWS autumn - winter 2017|2018

PRONAILS ACADEMY Your garantee for the future

Why Choose a ProNails training?

Because you want the very best, of course. ✔ Our teachers are experts ✔ High-quality products to suit your specific needs ✔ A fully equipped Training Centre ✔ Internationally renowned ✔ Small groups for a guaranteed personal approach ✔ Above all we are there to listen to you! ✔ Guarantee for the future ✔ Your reward for all your efforts? A certificate!

Take your future into your own hands

The ProNails Academy is an international network of professionals ready to welcome you with open arms in any of our Training Centres that you will find in 50 different countries. All the trainings and workshops that we offer reflect the quality that is our byword. You will notice this in our products, our techniques, but also our approach to teaching and training. Training must be intensive and complete, but that doesn’t mean it can’t be fun. We want you to remember this experience with pleasure… and to come back to us.

What are you waiting for?

Take your future into your own hands and contact your local ProNails Training Center today. Go to www.pronails.com to find all locations, dates and detailed information, AS WELL AS A COMPLETE TRAINING PROGRAMS BROCHURE FOR YOU TO DOWNLOAD.

DON’T WASTE TIME

FILE YOUR REFILLS

TWICE AS FAST with this NEW extra long Ceramic bit Don’t waste time filing when you can do it in half the time! This new Ceramic Bit allows you to remove gel during refills twice as fast, thanks to its extra large filing surface.

Ceramic Round Barrel Bit Medium – EXTRA LONG ref. 24337 ✔ High-efficiency time-saving drill ✔ Wide & Long surface for fast refills ✔ Extra-long drill-head, suitable for long nails ✔ No Heat sensation ✔ Rounded head protects cuticle area ✔ For Left-hand & Right-hand use ✔ Use bit at min. 10.000 – max. 18.000 RPM

!

ALWAYS USE YOUR BITS AT THE CORRECT SPEED

m c 1 2,

PRONAILS ACADEMY

NEVER TAKE ON ELECTRIC FILING WITHOUT PROPER EDUCATION! Take a workshop at a ProNails Academy near you and we’ll teach you all tricks of the trade to have the best and safest results. You can find all data and locations on www.pronails.com/en/education.

28 | PRONAILS NAILY NEWS autumn - winter 2017|2018

FOR A NAIL TECHNICIAN, A FAVOURITE GEL IS LIKE A TRUSTED FRIEND. ONCE YOU FIND THE PERFECT MATCH YOU’LL NEVER WANT TO LET IT GO! HERE’S HOW TO FIND YOUR TRUSTED GEL, NOW WITH NEW PRODUCT IMPROVEMENTS AND A BRAND NEW LOOK.

PERFECTION BASE GELS

PERFECTION BUILDER GELS

Ultra Thin Base UV Gel

Clear Base UV Gel

Pink Base UV Gel

Pink Builder UV Gel

Violet Builder UV Gel

French Pink Builder UV Gel

Soft French Pink Builder UV Gel

15 ml - ref. 31313 | 50 ml - ref. 31383

15 ml - ref. 31323 | 50 ml - ref. 31343

15 ml - ref. 31333 | 50 ml - ref. 31503

15 ml - ref. 31423 | 50 ml - ref. 31353

15 ml - ref. 32403 | 50 ml - ref. 32583

15 ml - ref. 31413 | 50 ml - ref. 31363

15 ml - ref. 33193 | 50 ml - ref. 33203

phased out

Perfect Base LED/UV Gel

Clear Base LED/UV Gel

Pink Base LED/UV Gel

Pink Flexi Builder LED/UV Gel

Clear Flexi Builder LED/UV Gel

Frosted Pink Flexi Builder

15 ml - ref. 24291 | 50 ml - ref. 24292

15 ml - ref. 24289 | 50 ml - ref. 24290

15 ml - ref. 24293 | 50 ml - ref. 24294

15 ml - ref. 24299 | 50 ml - ref. 24300

15 ml - ref. 24295 | 50 ml - ref. 24296

LED/UV Gel 15 ml - ref. 24297 | 50 ml - ref. 24298

GELIXIR GELS

UNICUM GELS

PROTECH GELS

Gelixir Secret Base & Build

Unicum UV Gel Clear

Unicum UV Gel Rosa

Unicum UV Gel Mask

Protech All In Original Base &

Protech All In Light Pink Base &

Protech All In Peach Base &

15 ml - ref. 28112 | 50 ml - ref. 28470

15 ml - ref. 31033 | 50 ml - ref. 31053

15 ml - ref. 31043 | 50 ml - ref. 31073

15 ml - ref. 31523 | 50 ml - ref. 30973

Builder UV Gel

Builder UV Gel

Builder UV Gel

15 ml - ref. 38983 | 50 ml - ref. 38883

15 ml - ref. 38723 | 50 ml - ref. 38733

15 ml - ref. 38743 | 50 ml - ref. 38753

phased out

Tixo Pink Hard Builder

Clear Hard Builder LED/UV Gel

Milky Pink Hard Builder

Mask Camouflage LED/UV Gel

Easy Fix Repair UV Gel

Light Pink Hard Builder

LED/UV Gel

15 ml - ref. 24301 | 50 ml - ref. 24302

LED/UV Gel

15 ml - ref. 24334

15 ml - ref. 24316 | 50 ml - ref. 24317

LED/UV Gel

15 ml - ref. 24307 | 50 ml - ref. 24308

15 ml - ref. 24305 | 50 ml - ref. 24306

EXPERT REINFORCEMENT GELS

Fiber Force

Fiber Force Repair LED/UV Gel

15 ml - ref. 28482 | 50 ml - ref. 28756

15 ml - ref. 24318 | 50 ml - ref. 24319

15 ml - ref. 24303 | 50 ml - ref. 24304

It’s not just about a new look! The New ProNails base and builder gels have been restructured and are now all LED and UV curable. All benefits of the existing products have been revisited and improved to make them more suitable to your needs and easier to use. Detailed technical data sheets of each product are available on the website with a comprehensive overview of the product benefits, changes and improvements. These can be downloaded from the ProNails website. Get ready to fall in LOVE all over again. Come and try out our new gels at your local Cash&Carry and discover the improvements first hand. Don’t forget to leave your product review on the ProNails product page. We’d love to hear for you.

| 29

Gellak 215 I Did It On Purplose 10 ml - ref. 24222 Gellak 1232 Puff

Gellak 227 Champagne For Breakfast

Gellak 1016 Baby Pink

5 ml - ref. 24251

5 ml- ref. 24234

5 ml - ref. 24235

Gellak 1248 Barista

5 ml - ref. 24249

NEW GELLAK COLOUR GELS

Gellak 1068 Farandole

AUTUMN - WINTER 2017|18 Life is all about COLOUR! And when it comes to nails, the colours just need to be impeccable! Perfectly covering, fast and easy to apply and always on trend. For gel nails there is only one choice you need to make: GELLAK, the best quality on the market!

The ProNails Gellak colours spread out easily and evenly, they do not run into the cuticles, are thin and contain a large amount of pigments. They cure in just 30 seconds in THE LIGHT and 2 minutes under UV lamps. There is no sticky layer after curing and no filing required at all. Long-lasting durability ensured until the next refill. ✔ ✔ ✔ ✔ ✔ ✔ ✔

5 ml - ref. 24253

Gellak 214 Miracle Morning

Gellak 217 A Better Blue

Gellak 218 Bouquet Residence

Gellak 222 Seriously Missguided

5 ml - ref. 24221

5 ml - ref. 24224

5 ml - ref. 24225

5 ml- ref. 24229

Gellak 223 Blush My Nails 10 ml- ref. 24230 Gellak 1250 Date Night

Gellak 1174 Passionata

5 ml - ref. 24247

5 ml - ref. 24336

More than 200 amazing colours Easy To Apply Cures 30 sec in The Light Perfect Covering in just 2 layers No fading No sticky residue No filing required

Gellak 1058 Rouge Amour 5 ml - ref. 24252

Gellak n° 213 Victory Lab 10 ml - ref. 24220

Timesaving - No Filing - Full Covering No Wipe

30 |

Gellak 1143 Abundance

Gellak 221 More Is More

Gellak 1243 Phyton’s Potion

Gellak 219 EclecChic

5 ml - ref. 24248

5 ml- ref. 24228

5 ml - ref. 24250

5 ml- ref. 24226

PERFECT CURING OF ALL PRONAILS GELS AND SOPOLISH LED, PERFECTED ProNails THE LIGHT combines 2 curing technologies to ensure the best ratio between time & result!

This perfect match between a 12 Watt CCFL, and 12 additional 1.5 Watt LEDs ensures extremely fast curing with an incredibly shiny finish.

THE LIGHT CCFL LED LAMP ref. 28309

PRONAILS GELS CURING TIMES

BASE FL EXI BUILDER HARD BUILDER C AMOUFLAG E REPAIR GELLAK COLOUR SOPOL I SH

LED

UV

30 SEC

2 MIN

60 SEC

2 MIN

60 SEC

2 MIN

30 SEC

2 MIN

2 MIN

2 MIN

30 SEC

2 MIN

30 SEC

2 MIN

EVEN MORE SHINE 30 SEC.

UV

2 MIN.

REDUCES CURING TIMES

WORK FASTER & MAKE MORE MONEY ECONOMIZE ON UV REPLACEMENT LAMPS

SAVE MONEY

| 31

W E N

TRY ONE AND YOU’ LL BE HOOKED FOR LIFE The new Master Files will make your working life as a beauty professional that easy you’ll never want to use another file ever again!

MASTERFILES FOR PROFESSIONALS TESTED & APPROVED WORKS FASTER

You’ll work faster using Master Files than using classic files.

WORKS EASIER

Not much pressure needed and feels more comfortable for clients.

EXTREMELY LONG LASTING

You’ll be able to use the same file with up to 100 clients! Too good to be true? Give it a try and let us know what you’ve found out!

EASY TO CLEAN

You can easily and quickly clean your Master Files using ProNails Clinilotion without reducing the quality of your file. If you have a long lasting file, you’ll want to make sure you can keep it clean.

I’m super enthusiastic and happily willing to trade in my old files for these new ones. I can’t remember when I first started using Master Files. I can’t keep count of the number of clients I’ve done with one file. That’s all I need to know!”

Caroline Bizet – Owner Pronails Premium Salon Schilde

Ever since I’ve first used the 100/100 Half Moon Master Files, I don’t want any other. I’ve been able to use the same file on 100 clients! Unbelievable yet true!”

Sandrine Roelants – ProNails International Trainer

32 |

 3 TYPES  MASTER FILE BANANA 100/100 6 pcs - ref. 24262

NEW BANANA

180/180

Available in 100/100 - 180/180 You can easily shape a gel nail using a banana file.

Thanks to the special shape you can’t damage the cuticles.

PERFECT FORM

6 pcs - ref. 24265 MASTER FILE STRAIGHT 80/80 6 pcs - ref. 24258 100/100 6 pcs - ref. 24260 50 pcs - ref. 24267 180/180 6 pcs - ref. 24263

NEW STRAIGHT

50 pcs - ref. 24269

Available in 80/80 - 100/100 - 180/180 - 240/240 The classical straight file is perfect for shaping the nail.

From a perfect square shape to a round-up almond one.

PERFECT SHAPE

240/240 6 pcs - ref. 24266

MASTER FILE HALF MOON 80/80 6 pcs - ref. 24259 100/100 6 pcs - ref. 24261 50 pcs - ref. 24268 180/180 6 pcs - ref. 24264 50 pcs - ref. 24270

NEW HALF MOON

Available in 80/80 - 100/100 - 180/180 One side for shaping – one for finishing: the best loved shape of each nail technician. It combines the advantages of a straight file and a banana file.

PERFECT FORM & SHAPE

 4 GRITS  80/80

100/100

180/180

240/240

The coarsest file, perfect for removal of acrylic, resin or gel nails.

Ideal for shaping and quick removal of gel nails.

Perfect to finish gel nails: to shape and to perfect.

Ideal to shorten & shape the natural & Sopolish nails. Super fine grit, perfect for a manicure & pedicure.

I really like the texture of the new Master Files, and they are definitely more resilient, what makes them very long-lasting. My clients feel the difference, they tell me it feels more gentle on the nails than with other files. At first as a nail stylist filing with the Master Files feels slightly strange, but after a few clients you feel it works really better and easier than other files. It’s definitely the only file I want to use now! ” Gerlaine Jaramillo, ProNails International Trainer

| 33

_

Lady of the House COLLECTION

34 | PRONAILS NAILY NEWS autumn - winter 2017|2018

IF HYACINTH BUCKET, FORGIVE US ‘BOUQUET’, HAS TAUGHT US ONE THING, IT IS THAT TRUE WEALTH LIES INSIDE EACH AND EVERY ONE OF US. EVEN IF IT’S JUST IN OUR OWN HEAD. ALSO: THAT A LITTLE ECCENTRICITY DOESN’T KILL YOU.

Not a shabby way of looking at life, is it? That’s also how high fashion brands such as Gucci, Dolce & Gabbana and Valentino envision it. Their pompous catwalks honor and celebrate the immodest lifestyle. Lavish oases of deep green, luxurious flower bouquets, bold brush strokes of gold leaf and nacreous pigments and velvet. More is more!

PRONAILS POSTER MORE IS MORE 50 x 70 cm - ref. 82594 also on p. 66

We made it the name of one of our newest nail polishes. With Lady Of The House, ProNails embraces excess. We say YES to snobbism, over the top luxury and decadence. YES to eccentricity and wit. NO to fake modesty and compromises.

So hit the streets and spread the word! But mind the pedestrians, dear. These bold colours could stop more than just the show.

172

173

174

175

176

177

| 35

LongWear n°172 10 ml - ref. 24193 Sopolish n°172 8 ml - ref. 24209 Gellak n°218 5 ml - ref. 24225

DOLCE & GABBANA

Bouquet Residence The Full Bouquet How can you enjoy a green oasis without having to make your fingernails dirty? With this blooming bouquet of deep emerald you will even make the neighbours’ garden turn green with envy. This solid colour was handpicked by the Lady of the House. Because of evident reasons.

PRADA

BALENCIAGA

EclecChic LongWear n°173 10 ml - ref.24194 Sopolish n°173 8 ml - ref. 24210 Gellak n°219 5 ml - ref. 24226

Purple Highness Purple has a fairytale appearance. Theatrical but warm and regal at the same time. This brownishpurple colour with red overtone and soft nacreous pigments falls like velvet on your nails and will continue to steal the show time and time again.

BALENCIAGA

36 | PRONAILS NAILY NEWS autumn - winter 2017|2018

BALENCIAGA

Ruby Ruby Ruby Ruby LongWear n° 174 10 ml - ref. 24195 Sopolish n° 174 8 ml - ref. 24211

Femme Fatale Ruby red and shimmering like satin. With this colour you will ooze seduction from head to toenails.

Don’t be afraid to connect the sassiness all the way through your eyeshadow and/or eyeliner for that extra dash of stopping power.

VALENTINO GUCCI

More is More LongWear n°175 10 ml - ref. 24196 Sopolish n°175 8 ml - ref. 24212 Gellak n°221 5 ml - ref. 24228

Less Is A Bore Girly meets naughty. This full on glittery raspberry red is the ideal colour to playfully run your fingers through a telephone wire.

VALENTINO

| 37

GUCCI

Seriously Missguided LongWear n°176 10 ml - ref. 24197 Sopolish n°176 8 ml - ref. 24213 Gellak n° 222 5 ml - ref. 24229

I Wanna Do Right But Not Right Now Are you a boring Betty? Don’t think so. The intensity fires all over the place with this dark purple with multicolour glitter. This look begs for baroque robes and oversized turtlenecks accentuating your smoldering smokey eyes. #SexAppealIsNotACrime.

TEMPERLY LONDON

PRADA

Blush my Nails LongWear n° 177 10 ml - ref. 24198 Sopolish n°177 8 ml - ref. 24214 Gellak n°223 10 ml - ref. 24230

Tell Me Something Naughty Whether you wear your nails long or short, pointy or straight, this soft old pink keeps the extravagance subtle but sultry.

BALENCIAGA

38 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Champagne for Breakfast Sopolish n°181 8 ml - ref. 24218 Gellak n°227 5 ml - ref. 24234

Let it pop!

Let it pop, let it bubble. This light beige pink colour with subtle holographic glitters will awake your thirst for champagne. From your fridge all the way through your frocks.

TEMPERLY LONDON

TEMPERLY LONDON

GUCCI

| 39

Precious Stones

GET THE LOOK

by Sandrine Roelants

PN LONGWEAR COLLECTION DISPLAY LADY OF THE HOUSE 24 pcs - ref. 24323 also on p. 65

40 | PRONAILS NAILY NEWS autumn - winter 2017|2018

NEW

1

2

3

USING COLOUR GEL TECHIQUE: FULL COVER STONES 1. Use your Gelinsky Premium Brush n° 7 to apply a colour gradient using three colours onto the nail: Gellak n° 218 Bouquet Residence, Gellak n° 223 Blush My Nails and Gellak n° 227 Champagne For Breakfast. Cure this layer.

2. Apply a layer of Hard Builder Clear with the Gelinsky Precision Brush n° 8.

Before curing, place a few gemstones from the Gemstone Carrousel Eclectique onto the matching colours using the Diamond Silicon Tool and cure.

3. Apply a layer of Crystal Seal and sprinkle the nail with Pixie Stones Eclectique. Hold the Triangular Nail Art plate underneath the nail so you don’t waste any stones. If necessary press the stones gently with your finger and cure one last time.

NEW

NEW

THIS IS WHAT YOU’LL NEED NEW Gellak n° 218 Bouquet Residence 5 ml - ref. 24225

NEW Gellak n° 223 Blush My Nails 10 ml - ref. 24230 NEW Gellak n° 227 Champagne For Breakfast 5 ml - ref. 24234 • Gelinsky Premium Brush n° 7 ref. 27202

NEW Hard Builder Clear LED/UV Gel 15 ml - ref. 24301 • Gelinsky Precision Brush 8 ref. 27208

NEW Gemstone Carrousel Eclectique ref. 24275 • Diamond Silicon Tool ref. 28788 • Crystal Seal ref. 28483

NEW Pixie Stones Eclectique ref. 24274 NEW Triangular Nail Art Plate ref. 24285

| 41

GET THE LOOK

Purple Poppies

by Natalya Grudinina

USING COLOURGEL TECHNIQUE: ONE STROKE 1. Apply two layers of Gellak n° 233 Blush My Nails using your Gelinksy Premium Brush n° 7 and cure each layer. Apply a French manicure smile line to the free edge of the nail using Gellak n° 219 EclecChic and the Gelinsky Premium Brush n° 7 and cure.

2. Take your Slim Nail Art Brush n° 1 to draw the base of the flowers with Gel Paint Lady Lilac. Cure.

3. Take a One Stroke Brush Off Cut n° 4 to draw the flower hearts with Gel Paint Nocturnal Animal, using the One Stroke technique and cure.

4. Apply a few lines with Gel Paint Calligraphic Black in the flower hearts using your Slim Nail art Brush n° 1 and cure again.

5. Apply the One Stroke technique to add a contour to the flowers using a mixture of Gel Paint White Canvas and Gel Paint Lady Lilac and the One Stroke Brush Off Cut n° 4. Cure.

6. Use your Slim Nail Art Brush n° 1 to add some strokes of light to the contours with Gel Paint Canvas. Again, cure.

7. Continue with the same brush and colour and add a few dots of white to the flower hearts. Cure.

8. Use Gellak n° 219 EclecChic to draw a few curved lines that start at the base of the flowers. Add some leaves to the lines and cure. To Finish, apply Crystal Clear and cure one last time.

42 | PRONAILS NAILY NEWS autumn - winter 2017|2018

TEMPERLY LONDON

GUCCI

NEW

NEW

NEW

NEW THIS IS WHAT YOU’LL NEED NEW Gellak n° 223 Blush My Nails 10 ml - ref. 24230 • Gelinsky Premium Brush 7 ref. 27202

NEW Gellak n° 219 EclecChic 5 ml - ref. 24226 NEW Gel Paint Lady Lilac 5 ml - ref. 24236 • Slim Nail Art Brush n° 1 ref. 38260

NEW Gel Paint Nocturnal Animal 5 ml - ref. 24237 • One Stroke Brush Off Cut Set of 2 Sizes - ref. 28322

1

2

3

4

5

6

7

8

• Gel Paint Calligraphic Black 5 ml - ref. 28825 • Gel Paint White Canvas 5 ml - ref. 28824 • Crystal Seal ref. 28483

| 43

Nail Jewel Appliques These new nail decorations sparkle like real jewels on the nail, yet they are as thin and easy to apply as any regular nail sticker!

NEW

NEW Nail Jewel Appliqués Oriental Gems ref. 24242

NEW Nail Jewel Appliqués White Crystals ref. 24243

NEW

44 | PRONAILS NAILY NEWS autumn - winter 2017|2018

TEMPERLY LONDON

GUCCI

Blooming Nail Stickers

Even though these new nail stickers in black and gold are beautiful on their own, they can also be used to create 3D Blooming nail designs more easily.

After applying the nail stickers, just fill the sticker designs with fine drops of your favourite gel paint colours!

Nail art by Gerlaine Jaramillo

NEW

NEW

NEW Nail Stickers Blooming Butterfly Gold ref. 24278

NEW Nail Stickers Blooming Butterfly Black ref. 24279

NEW Nail Stickers Blooming Bouquet Gold ref. 24280

NEW Nail Stickers Blooming Bouquet Black ref. 24281

NEW

NEW

| 45

GUCCI

GET THE LOOK

by Natalya Grudinina

USING COLOUR GEL TECHNIQUE: ZHOSTOVO

NEW

NEW

1

THIS IS WHAT YOU’LL NEED 2

NEW Gellak n° 219 • EclecChic 5 ml - ref. 24226 Gelinsky Premium • Brush 7 ref. 27202

3

Gel Paint White Canvas • 5 ml - ref. 28824 One Stroke Brush Off Cut • Set of 2 Sizes - ref. 28322

4

NEW Gel Paint Lady • Lilac 5 ml - ref. 24236 Gel Paint Red Expression • 5 ml - ref. 28828

NEW Gel Paint • 5

Nocturnal Animal 5 ml - ref. 28977 Slim Nail Art Brush n° 1 • ref. 38260

6

NEW ProNails Gel • Paint Book ref. 24286 Gel Paint Calligraphic • Black 5 ml - ref. 28825

7

Gel Paint Miami Mint • 5 ml - ref. 28977 Crystal Seal ref. 28483 •

46 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Zhostovo

1. Apply two layers of Gellak n° 219 EclecChic with your Gelinsky Premium Brush n° 7 and cure each layer.

2. Create the big flower with Gel Paint White Canvas and the One Stroke Brush Off Cut n° 4. Start with the outside flower petals and fill it with the flower heart, using the One Stroke technique. Continue with the smaller flower with Gel Paint Lady Lilac and the One Stroke Brush Off Cut n° 4.

Cure.

3. Now cover the white flower with Gel paint Red expression using the same technique and cure again.

4. Add some contours and shadows to the heart of the big flower as well as to the little flower with Gel paint Nocturnal Animal using your Slim Nail Art Brush n°1, and cure.

5. Mix Gel Paint Red Expression and Gel Paint White Canvas in the tray of your Gel Paint Book. Use this colour to accentuate the petals of the big flower. Do this with the One Stroke Brush Off Cut n° 4 using the One Stroke-technique. Do the same for the little flower with a mixture of Gel Paint Lady Lilac and Gel Paint White Canvas. Cure this layer.

6. Add some highlights to the flower petals with Gel Paint white Canvas, again with the One Stroke technique, and cure.

7. Add a few thin lines with Gel Paint Calligraphic black and your Slim Nail art Brush n°1 in the big flower heart and let it cure.

8. Continue with the same brush and apply a few dots in the flower heart with Gel Paint Miami Mint. Do the same with Gel Paint Red Expression in the little flower and let it cure. To Finish, apply Crystal Seal and let it cure.

NEW

PRONAILS GEL PAINT BOOK!

White Canvas 5 ml - ref. 28824

Calligraphic Black 5 ml - ref. 28825

For professional nail artists like you

Polished Silver

ProNails Gel Paint Book ref. 24286

5 ml - ref. 28826

Gilding Gold 5 ml - ref. 28827

Red Expression 5 ml - ref. 28828

Brown Brush 5 ml - ref. 28829

Matisse Blue 5 ml - ref. 28830

Pop Art Yellow 5 ml - ref. 28831

Pastel Pink 5 ml - ref. 28976

Hey Natalya, what’s so special about the Zhostovo technique, and with what nail paint do you create it?

“Zhostovo is a Russian painting technique not only used for nails, but for all sorts of decoration. The name comes from the village ‘Zhostovo’ where this painting tradition has started centuries ago using oil paint. What makes the technique so typical is its specific brush strokes, for which you should use mimimum three layers of colour. I visited the region and since then I can’t stop using the technique, I just love it! “ “I love to create all my nail designs with Gel Paints, because they are highly pigmented, and there’s no need to dilute the colours with water. It’s a product that’s instantly ready to use, and easy to apply. You can work until each drawing is perfect, the gel paints stay fluid until the moment you cure the nails in the lamp. Also you can use them for every nail art technique: from Slim Line to One Stroke, Zhostovo, to Aquarel.”

Natalya Grudinina – Nail Artist

Miami Mint 5 ml - ref. 28977

Lady Lilac 5 ml - ref. 24236

NEW

Nocturnal Animal 5 ml - ref. 24237

NEW

| 47

Embrace Excentricity GET THE LOOK

By Sandrine Roelants

THIS IS WHAT YOU’LL NEED • Vital Nail Serum 8 ml - ref. 28668 • Vital Nailskin Starterskit Size 1-8 - ref. 28385

NEW Sopolish n° 174 Ruby Ruby Ruby Ruby

8 ml - ref. 24211 • Sopolish Shine 8 ml - ref. 27556 • New Generation File ref. 30191

NEW Stamping Plate Lady Of The House ref. 24239 • Art Stamp ref. 28773 • LongWear n° 49 Noir de Noir ref. 24168 • Foil Transfer Glue ref. 28373

NEW Nail Foil Autumn Bouquet ref. 24273 NEW Gel Paint Lady Lilac ref. 24236 • Slim Nail Art Brush n° 1 ref. 38260

NEW – FLORAL NAIL FOILS Nail Foil Autumn Bouquet 1,5 m - ref. 24273 Nail Foil Blushing Bouquet 1,5 m - ref. 24272 Nail Foil Flower Power 1,5 m - ref. 24271

1

2

3

4

USING SOPOLISH TECHNIQUE: ART STAMPING + NAIL FOIL Autumn Bouquet

NEO

Blushing Bouquet

NEO

Flower Power

NEO

48 | PRONAILS NAILY NEWS autumn - winter 2017|2018

1. Apply Vital Nailskins following the Sopolish Protect & Peel certified application method. Apply Vital Nail Serum first to nourish the nails.

2. Apply 2 layers of colour using Sopolish n° 174 Ruby Ruby Ruby Ruby and cure each layer. Apply a layer of Sopolish Shine, cure and remove the sticky layer.

3. Buff the nail gently with the New Generation File and remove the dust with Pro Septic and a Cosmetic Pad. Apply the design as shown from the Lady Of The House Stamping Plate using Longwear n°49 Noir De Noir.

4. Apply Foil Transfer Glue where you want to use the flower foil. Wait until it becomes transparent and apply the Nail Foil Autumn Bouquet. Protect the design with a final layer of Sopolish Shine, cure and remove the sticky layer.

5. Take your Slim Nail Art Brush n° 1 and add some contours with Gel Paint Lady Lilac. Cure once more.

Delicate Design

GET THE LOOK

By Nathalie Gassion

USING COLOURGEL NEW TECHNIQUE: POWDER STAMPING THIS IS WHAT YOU’LL NEED NEW Gellak n° 219 EclecChic 5 ml - ref. 24226 • Gelinsky Premium Brush n° 7 ref. 27202 • Crystal Seal ref. 28483 • Glitter Powder Chameleon Green ref. 28961 • Glitter Powder Chameleon Blue ref. 28960 • Gelinsky Stampart Brush ref. 27204 • Gloss Finishing Shine ref. 38993 • Gelinsky Precision Brush n° 4 ref. 27207

NEW Gellak n° 219 EclecChic 5 ml - ref. 24226 • Gelinsky Premium Brush n° 7 ref. 27202 • New Generation File ref. 30191 • Dust Brush Black Base ref. 28641

NEW Stamping Plate Lady Of The House ref. 24239 • Art Stamp ref. 28773 • Gel Paint Calligraphic Black ref. 28825 • Glitter Powder Hollographic Effect ref. 28962 • Gelinsky Stampart Brush ref. 27204

NEW Diamond Sponge Tool ref. 24335 • Gloss Finishing Shine ref. 38993 • Gelinsky Precision Brush n° 4 ref. 27207

1

2

3

1

2

3

1. Apply two layers of Gellak n° 219 EclecChic with your Gelinsky Premium Brush n° 7 and cure each layer. Apply a layer of Crystal Seal and cure again.

2. Apply Glitter Powder Chameleon Green on the top of the nail and apply Glitter Powder Chameleon Blue on the bottom with the Gelinsky Stampart Brush or Diamond Sponge Tool.

3. Finish with a layer of Gloss Finishing Shine with your Gelinsky Precision Brush n° 4 and cure.

NEW

1. Apply two layers of Gellak n° 219 EclecChic with your Gelinsky Premium Brush n° 7 and let it cure. Buff the nail gently with the New Generation file until they are matt. Remove excess dust with Pro Septic and a Cosmetic Pad. 2. Apply the selected design from the Stamping Plate Lady of the house with Gel Paint Calligraphic black and cure for 60 seconds.

3. Apply Glitter Powder Holographic Effect onto the nail with your Gelinsky Stampart Brush. Remove all excess powder with the dust brush. Bring on a layer of Gloss finishing shine with a Gelinsky Precision Brush n° 4 and cure once more.

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CA R

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OTECT PR & , E

SOPOLISH DISPLAY CARD

✔

ref. 24320 - also on p. 65

INNOVATION

THE UNIQUE SALON TREATMENT THAT DOES WONDERS FOR NAILS & BEAUTY BUSINESSES

✔ Perfectly polished nails for at least 2 weeks ✔ A natural looking & 100% undamaging healthy nail service ✔ A strengthening effect & nourishing nail therapy ✔ Marvelously covering colours adapted to the Peel Off technology ✔ An unparalleled fast and easy Peel Off removal

FROM SOAK-OFF TO PEEL-IEVER A personal story from Virginie Diril, a nail professional

I loved the principle of Sopolish Protect & Peel immediately. No damaged nails and a perfect result for 2 weeks. Wow! This is really what clients are looking for.

However, I had some difficulties in the beginning. My application just didn’t stay as it should. If your clients call you after 2 days to say the colour is chipping, that’s frustrating… they are paying you for a service which is not living up to their expectations. I tried several times

50 | PRONAILS NAILY NEWS autumn - winter 2017|2018

but then returned to the classic Sopolish Soak Off System.

However, ProNails convinced me to give it another go. They looked at my application and gave me very useful tips. My first mistake was that I didn’t prepare the nail very well. I know now that it’s very important to carefully close the nail plate by polishing the surface with the ProNails Xpress Shine. I also had the tendency to file the nails after application of the Vital Nailskin. A classic mistake, but this

WHAT ABOUT YOU? Every innovation asks for some adaptation. It can be quite challenging to adjust your habits, and switching to a new product or service can sometimes feels like a leap of faith. At ProNails we understand your challenges and we gladly resolve them for you:

You don’t feel confident enough to apply Sopolish Protect & Peel.

Your customer doesn’t know it or asks for something else?

No worries, it’s perfectly normal to be hesitant with a new technique. After all, Rome wasn’t built in a day either. We did some research and found out it takes about 10 Sopolish test application before you get it right. The key is not to lose your confidence!

For some customers Sopolish Protect and Peel is the ideal nail solution and they will love you for it, if you only take the opportunity to propose it to them. You just have to figure out what kind of service they are looking for.. Focus on their PersoNAILity and you’ll have a customer for life!

TIP! Introducing Sopolish in your salon? Why not host a ‘tryout’ night for your most loyal customers where they can test this new service at a moderate cost. You can practice the application and your clients gets to know all about Sopolish.

Win-Win!

TIP! Let your customer do the PersoNAILity test at www. pronails.com/myPersoNAILity!

Your service didn’t live up to some customer’s expectations.

First, learn how to apply it correctly so you can ensure a two weeks perfect wear. Next, make sure your customers know how to remove the Vital Nail Skin correctly to ensure the protection of the natural nail.

TIP! The Sopolish Peel Aid makes removal even easier, and it can boost your retail sales!

You prefer to have gel customers because they come on a regular basis?

Keep in mind… Sopolish lovers are often customers that wouldn’t even consider coming for gel nails for a wide variety of reasons. Their job might not allow it, they don’t have the budget for it, they don’t like the idea of committing to gel nails etc. These clients are a new target group for your salon once you offer Sopolish Protect & Peel and can create additional revenue. Remember, once practiced well a Protect & Peel service only takes 30 minutes and you can charge 35 euros for it.

TIP! Give a small discount to customers that book more than 1 Sopolish appointment in advance!

Sopolish Peel Aid 8 ml - ref. 24184

YOU HAVE OTHER CHALLENGES? GO TO WWW.PRONAILS.COM/SOPOLISH AND FIND SOLUTIONS TO YOUR QUESTIONS.

can really lead to the color chipping.

Now I feel confident! I can apply a long lasting Sopolish Protect & Peel in 30 minutes!

Now my Vital Nailskins are back on my work table and always within reach!

MY TIP: Customers look for a longlasting result first, and nail protection second, so make sure you get a top result. Sopolish Protect and Peel is a technique that asks for training, don’t be discouraged after your first few sets and always feel free to ask your ProNails expert for technical advice!

CHECK OUT THE VIDEO FROM VIRGINIE ON WWW.PRONAILS.COM/SOPOLISH TO LEARN THE TRICKS THAT MADE HER GO FROM SOAK-OFF TO PEEL-IEVER!

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CA R

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INNOVATION

SOPOLISH PROTECT AND PEEL

®

NEW COLOURS AUTUMN-WINTER 2017|2018 Sopolish 166 Eat Clean Train Dirty 8 ml - ref. 24203 Sopolish 167 Victory Lap 8 ml - ref. 24204 Sopolish 169 I Did It On Purplose 8 ml - ref. 24206 Sopolish 170 Dig Deep 8 ml - ref. 24207 Sopolish 171 A Better Blue 8 ml - ref. 24208 Sopolish 172 Bouquet Residence 8 ml - ref. 24209 Sopolish 173 EclecChic 8 ml - ref. 24210 Sopolish 174 Ruby Ruby Ruby Ruby 8 ml - ref. 24211 Sopolish 175 More Is More 8 ml - ref. 24212 Sopolish 176 Seriously Missguided 8 ml - ref. 24213 Sopolish 177 Blush My Nails 8 ml - ref. 24214 Sopolish 181 Champagne For Breakfast 8 ml - ref. 24218

166

167

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171

52 | PRONAILS NAILY NEWS autumn - winter 2017|2018

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GET THE LOOK

String Of Pearls

by Sandrine Roelants

SOPOLISH STYLING TIP: GIVE YOUR DARKER SOPOLISH METALLIC SHADES A MATT LOOK AND EMBELLISH THEM WITH CONTRASTING GLISTENING PEARLS ON TOP!

THIS IS WHAT YOU’LL NEED Vital Nail Serum • 8 ml - ref. 28668 Vital Nailskin Starterskit • Size 1-8 - ref. 28385

NEW Sopolish n° 173 • EclecChic 8 ml - ref. 24210 Sopolish Matt • 8 ml - ref. 28768 Sopolish Shine • 8 ml - ref. 27556

USING SOPOLISH TECHNIQUE: 3D DROPS 1. Apply Vital Nailskins following the Sopolish Protect & Peel certified application method. Apply Vital Nail Serum first to nourish the nails.

2. Apply 2 layers of colour using Sopolish n° 173 EclecChic and cure each layer.

3. Apply a layer of Sopolish Matt and don’t cure yet.

4. Take your Diamond Deco Tool and place a few Nail Confettis Dazzle onto the nail as a chain of pearls. If you like, you could add some mini golden pearls and cure.

5. Add a drop of Sopolish Shine to each confetti to get a nice 3D pearl effect. Cure one last time.

NEW Nail Confetti • Dazzle ref. 24246 Mini Beads Gold ref. 28784 • Diamond Deco Tool • ref. 28971

NEW

| 53

Nail Art Workshop Trend Looks Autumn|Winter 2017 Whether you like refined minimalism or eccentric extravagance, this year’s winter fashion will bring you some distinct looks which will reinforce your personality.

We know: persoNAILity is all in the nails. It’s your job as a nail technician to translate this season’s trends to each unique style of your client:

→ Choose the right service: LongWear, Sopolish or Gel

→ Inspire your clients with the latest trend colours matching their own personal style

→ Discuss the right shape and length

→ Create a unique look with nail art accents or special effects During the new Nail Art Workshops you will learn how to create the new trend looks of the season using several interesting techniques, each providing an amazing result. We offer programs for beginners with quick and easy tips and tricks, as well as for experienced nail technicians looking for a bigger challenge.

We’ll cover these techniques in this season’s Trend Looks Workshops:

BASIC NAIL ART TECHNIQUES Difficulty: for each nail tech, beginners too

POWDER STAMPING using Stamping Plates & Effect Glitter Powders

SPECIAL NAIL EFFECTS using Effect Glitter Powders, Nail Flakes & Sponge Tool

3D PEARLS using Nail Confetti & Mini Beads

STONES using Gemstones, Pixie Stones, Crystal & Iridiscent stones

ADVANCED NAIL ART TECHNIQUES Difficulty: for experienced nail art stylists

CONTACT A PRONAILS TRAINING CENTER NEAR YOU AND MAKE A RESERVATION SOON!

54 | PRONAILS NAILY NEWS autumn - winter 2017|2018

ZHOSTOVO using Gel Paint

3D BLOOMING using Blooming Stickers & Gel

EASY DECO using Jewel Appliqués, Nail Foils, Stamping Plates

COMING SOON HOLIDAY COLLECTION WINTER 2017|18

GET READY FOR THE HOLIDAYS! YOU CAN ALREADY GET YOUR HOLIDAY NAIL DECORATIONS NOW! • Stamping Plate Warm Wishes Collection + Scraper ref. 24241 • Nail Confetti Twinkle ref. 24245 • Nail Jewel Appliqués Frosted Sparks ref. 24244

SURPRISE YOUR CLIENTS FOR CHRISTMAS WITH THE GIFT OF YOUTHFUL, SILKY SOFT HANDS!

NEW DEEP DEFENSE HAND SERUM 10ML Scented with a lovely white ginger fragrance COMES WITH A FESTIVE CHRISTMAS PACKAGING

END-O F-YEAR GIFT D EAL: BOX W ITH

60 PCS Get the prettie . st salo decora n Chris tion, th tmas at also of-yea holds a r gift s n endurprise for eve ry clien HOLID t!

AY DE HAND

60 PCS

EP DEF E SERUM NSE

. - REF . 713

46 HOLID AY DEE P DEFEN HAND SE SERUM TUBES 60 PCS . - REF .

71347

STOP SELLING START CARING! The secret of every great sales(wo)man Don’t like selling products during a treatment? Scared your client will think you’re too pushy? Then you could probably use a gentle push yourself:

Extra sales are probably the only way to increase the revenue of your salon. It is impossible to take on extra treatments. Nails may be your superpower but don’t forget you only have two hands…

Clients turn to you for your expertise. You know the secrets of nail, hand and/or foot treatments better than anyone. Your client trusts your knowledge and your recommendations are more than welcome.

On top of that you can provide each and every client with tailor made advice based on your own

professional analysis (such as required beauty treatments according to age, skin, nails) and focused on specific problem solving i.e. dry skin, brittle nails, nail fungus, … . Never underestimate the value of this service: You’re helping your client to deal with these inconveniences adequately.

It shows you care about your client and about her/ his health and beauty, not only in the salon but also in the future. Showing you care, makes all the difference between someone who is just out to sell. In these distant times of online shopping and big department stores, this kind of personal client service is extremely valuable.

| 57

Discover our 5 easy tips to be a better sales(wo)man:

ANALYSE Analyse the specific situation of each client. Don’t just consider what you see but ask about your client’s background. What’s your client’s job? Does he or she have regular contact with sunlight, uv-light, chemical products, heat or cold,… ? Ask also about her or his current beauty rituals and try to find the cause behind possible problems.

ADVISE Based on your analysis, dispense a tailor made advice with adequate solutions and treatment program. Make sure to offer several options your client can choose from.

DEMONSTRATE Use the beauty products during your treatment and talk your client through the process. Make them experience the product by just applying it on one hand and feeling the real difference with the other.

MEMORIZE Know the three main reasons why you would recommend this product.

TAKE CARE Don’t look at yourself as a sales shark but rather as someone who cares for her client and provides adequate solutions for her or his problems. This is a treatment like any other treatment you provide in your salon. Trust us, your customer will thank you for it.

PRONAILS ANTI-AGE HAND & NAIL CARE DISPLAY The ProNails Anti-Age Hand & Nail Care Display contains anti-aging treatment and manicure products for hands and nails. Next to these products the display also contains flyers with more information about every single product. ref. 24255 (empty)

58 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Joke De Vinck, Studio Jo, Belgium, shares her sales experience with you!

What’s your secret to success? How do you sell so easily?

Actually, I don’t really have a secret… These products sell themselves, that’s how good they are! What I can say is that clients buy something more easily once they’ve tried it. I got 3 boxes of the Holiday Gift Hand Creams and gave them to my clients (I must admit I was a bit enthousiastic), and my clients just loved it! Now they ask for it themselves and the hand creams sell like crazy.

I think it’s great ProNails has these type of end of year gifts. It’s a present and also a tester and introduction into the product range! Before we also had the little cuticle oils. Customers who got one as present afterwards came to me and said: ‘My God this is so good, can I buy another?’

What are your best sellers?

The Anti-Age Hand Cream Lightweight is my absolute best seller because everybody can use it and they love the quality. From the nail care range I sell mostly the Vitamina Cuticle Oil. During winter I even recommend my customers to add one drop of Vitamina to their hand cream for extra nourishing care!

ANTI-AGE LIGHTWEIGHT HAND CREAM SPF 15

TEST

DO YOU KNOW THE 3 MOST IMPORTANT BENEFITS OF THESE PRODUCTS?

50 ml - ref. 28857

●

●

ANTI-AGE RICH HAND CREAM SPF 15 50 ml - ref. 28859

●

●

●

●

●

DEEP DEFENSE HAND SERUM 30 ml - ref. 28855

RE OF YOUR SEND A PICTU EST TO COMPLETED T ILS.COM INFO@PRONA REE AND WIN A F RE DISPLAY! A C IL A N & D HAN

NAIL SERUM 10 ml – ref. 24178

CUTICLE REMOVER 10 ml - ref. 24177

VITAMINA CUTICLE OIL 10 ml – ref. 24176

CUTICLE CARE PEN 4,5 ml – ref. 24174

POLISH CORRECTOR PEN 4,5 ml – ref. 24175

NON ACETONE POLISH REMOVER 100 ml – ref. 24181

REPAIRING

MOISTURIZING

SOOTHING

NON ACETONE

PRECISE REMOVAL

MOISTURIZING

●

CLEANSING

MOISTURIZING

SOFTENING

●

●

SOFTENING

REPAIRING

MOISTURIZING

●

●

●

●

NOURISHING

EXTREME GROWTH

STRENGTHENING

●

●

●

●

NON ACETONE

SOFT FORMULA

FAST REMOVAL

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NEW DROPPERS FOR PRONAILS NAIL CARE, A MUST-HAVE FOR EVERY SALON! Nail care products like the nail serum, the Vitamina cuticle oil or the cuticle softener are applied to almost every salon client. During the application you should always keep an eye on hygiene but also make sure you don’t use too much. The best way is to replace your brush cap with a dropper or pipette.

These nail care pipettes are available in 3 piece boxes. Thanks to the pipette you will be able to apply a very precize amount of product around the nail in a hygienic manner. This also works well with pedicures. TIP: Don’t throw away your brush caps, they preserve the bottles best in case you wouldn’t use them for a longer period.

Nail Care Pipettes 3 pcs - ref. 24287

THE N°1 NAIL CARE PRODUCT FOR EVERY WOMAN! A lot of women suffer from brittle, fragile nails, but only few know there is a very effective and simple solution to make your nails heatlhy and beautiful again AND to keep them that way. The ProNails Nail Serum is no regular nail care treatment, but a true miracle worker!

This complete nail nourishing treatment halts brittle and fragile nails. The moisturizing ingredients panthenol and allantoin go deep inside the nail. Additionally the keratine in the serum will renew the firmness of the nail and the polysaccharides like Blue Agave leave a protective film. This film also makes sure the active ingredients stay active, even while washing your hands on a regular basis.

With the Nail Serum your nails will be nourished, noticeably stronger and stimulated to grow faster.

Nail Serum 10 ml – ref. 24178

NEW

PRONAILS GIFT RIBBON! ProNails Gift Ribbon 1,5 cm x 50 cm – ref. 24288

ARE YOUR SALON CLIENTS LOOKING FOR THE PERFECT BEAUTY GIFT? Offer them this luxurious ProNails Gift Box filled with surprises in your salon: a gift card for a free treatment + a nail serum!

PN GIFT BOX with magnetic closure 10 pcs - ref. 28649

Gift Certificates 50 pcs - EN ref. 28071

60 | PRONAILS

LONGWEAR IN 1-2-3 THE LONGEST LASTING NAIL POLISH IN 3 EASY STEPS TRY. BELIEVE. LOVE.

LONGWEAR

COLOURFIX TECHNOLOGY

1. START

2. COLOUR

3. FINISH

Protects the nail plate from discoloration • • Luxurious trend colours and timeless classics • Let the colour dry for 2 minutes before Prevents chipping • • Impressive coverage applying LongWear Finish Lengthens wear time • • Long lasting – twice as long as any regular • Marvellous shine nail polish • Ensures a record wear time thanks to the • Application in 2 thin layers LongWear ColourFix Technology

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PROFESSIONAL 3-STEP COLOURFIX TECHNOLOGY - NO CURING LAMP NEEDED - EASY ACETONE FREE REMOVAL

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is growing

New ProNails Premium Salon Hasselt, Belgium

At the new Premium Salon in Hasselt the ProNails vision is all around: even the walls tell you “we make you shine�!

PRONAILS

ProNails professionals are continuously developing, and new ones keep joining our family daily. You make your favourite brand bigger and better every day! The past year hundreds of students have taken the ProNails Academy basic training and several clients have opened a ProNails Premium Salon.

New ProNails distributors have started and new trainers have finished their course eager to teach you everything. Our team has expanded. And last but not least: we got several extra fans and followers on Facebook and Instagram!

62 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Hello Mrs. Tang. Why did you ch a ProNails oose Premium Sa lon?

I have chos en to open a Premium Salon to incr ease my par tnership with the bra nd and mak e it more visual towar ds my client s.

It gives a trustworth y look to yo ur salon, attracting ne w clients m or e easily.

Why is P roNails yo ur fa vourite brand?

I’ve been w orking with this brand since the b eg inning and nce Fra ns, Ma I’ve always Le lon Sa um had great re New ProNails Premi sults and p os itive feedback. I keep worki ng with these prod long on nails ucts becau se they last and I know What servic all about th e is in dem em. and in your filled? salon? Can you keep yo ur schedul I apply gel e nails more often than who like gel Sopolish, b . My clients ecause I ha ve more clie followed m Premium lo e from my nts cation. My previous sa tw o nail table lon to my ne What do yo s are alway w u think is th s fully booke e most imp d! concept? ortant feat ure of the P remium Sa My Premium lon Salon has re ally increase means signi d product sa ficantly incr les for me, eased earn which concept! ings. I’m ve ry happy w ith the

of training at Welcome Desanka, Daniel and Dalibor! After your week ideal the are you ProNails HQ in Belgium we have no doubt ambassadors to help our brand grow in the valleys of the Swiss Alps! With your beautiful new wholesale centre and ProNails Academy Training Centre in the making right in the middle of the country you’ve taken a big step ahead!

Desanka, what do you think the future will bring?

Ever since our first meeting I was completely convinced of the ProNails products’ high quality.

I’m ever so motivated to distribute this brand in my country. My device: “Your life is as colourful as you make it!”

Alpha Beauty Se

lection GmbH - 60 15 Lüzern

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Welcome Elena and Ivaylo! What has convinced you to become the first ProNails distributor in Bulgaria?

We chose to start with ProNails because it simply is one of the best nail and hand brands in the world. We are in the nail onal business since 2013, and we really understand what professi n Bulgaria Most customers need and what is best for them. very famous nail beauty professionals know us as a former distributor of another choice, but best the was it thought we brand. When we started with this brand found what finally we , ProNails met we experience learned us this wasn’t so. When brand was s previou the what ing everyth has we’re looking for in a partner. ProNails good really s, product ve innovati team, ing missing. A very professional and support best the and , research and ment develop marketing, a clear idea about the future, of the products is training academy we’ve seen. And most importantly the quality ProNails: we with vision same the share really, really fantastic. On top of that we grow! onals professi both believe it’s our mission to help beauty

NEW PRONAILS TRAINERS! May 2017

64 | PRONAILS NAILY NEWS autumn - winter 2017|2018

November 2016

OVERVIEW MARKETING TOOLS

PN LONGWEAR COLLECTION DISPLAY SHAPE YOUR FUTURE

24 pcs - ref. 24323

24 pcs - ref. 24322

OTECT PR & E,

EL PE

CA R

PN LONGWEAR COLLECTION DISPLAY LADY OF THE HOUSE

INNOVATION

BACK SIDE

SOPOLISH DISPLAY CARD AW17|18 ref. 24320

24320_Sopolish Display Card AW17-18_RectVerso_V2.indd 2

5/07/17 15:38

NEW

COLOURS

SOPOLISH DISPLAY BASE

LONGWEAR

8 pcs (empty) + 12 colour Sticks - ref. 28895

IN 1-2-3 24321_Floor Display Card_AW2017.indd 1

20/06/17 10:17

FLOOR DISPLAY CARD AW17|18 ref. 24321

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FAIRS SALON BEAUTY PROFS

POSTERS & BANNERS POSTERS

24 - 25 September Palavas les Flots, France

50 x 70 cm Shape Your Future - ref. 24329

ESTETIKA AUTUMN

What’s Your PersoNAILity? - ref. 82593

7 - 9 October Brussels, Belgium

Lady of the House - ref. 24328

TOUCH OF PARIS 14 - 15 October Belgrade, Serbia

More is More - ref. 82594

BANNERS 65 x 170 cm Toes To The Sky - ref. 24325

COSMETISTA 2017 14 - 17 October Casablanca, Morocco

SALON BEAUTÉ SÉLECTION 19 - 20 November Lyon, France

Check our website regularly for all future events at your local proNails distributor.

Leave us your email address to get invited for exclusive events!

66 | PRONAILS NAILY NEWS autumn - winter 2017|2018

Shape Your Future - ref. 24326

SOPOLISH PEEL-OFF WINDOW STICKER

WINDOW STICKER LONGWEAR

WINDOW STICKER POWER SERUMS

only available for Sopolish Protect and Peel

64 x 61 cm - ref. 28901

50 x 56 cm - ref. 82561

certified salons

20 x 22 cm - ref. 28906

20 x 22,5 cm - ref. 82563

LONGWEAR FLYER

HAND CARE FLYER

50 pcs

50 pcs

SOPOLISH PEEL AID LEAFLET

EN - ref. 82534

EN - ref. 82546

US FORMAT - 25 pcs

Ø 60 cm - ref. 82517

EN - ref. 82552

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CA R

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ROTECT & P E,

INNOVATION

✔ Perfectly polished nails for at least 2 weeks ✔ A natural looking & 100% undamaging healthy nail service ✔ A strengthening effect & nourishing nail therapy ✔ Marvelously covering colours adapted to the

Peel Off technology

✔ An unparalleled fast and easy Peel Off removal

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