ProNails Naily News AW19-20 EN

FOR SUCCESSFUL NAIL PROFESSIONALS | AUTUMN - WINTER 2019-2020

E N G L I S H

NAIL TECH CONCERNS UNRAVELED

SEMI-PERMANENT

THE TRENDING SALON SERVICE ADD YOUR

PERSONAL TOUCH ENIGMA

COLOURS OF THE NIGHT NAIL IT

ON INSTAGRAM

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CHOOSE FOR A GUARANTEED SUCCESSFUL CAREER

CHOOSE FOR YOURSELF

CHOOSE FOR A FUTURE WITH PRONAILS

PRONAILS.COM/EDUCATION

INNOVATION

ProNails offers continuous innovation to help nail professionals grow

Sopolish, the most trending salon service Nail Fungus Protector Nitrile Collagen Gloves 5 reasons why you should consider electric filing The MASTER is back!

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INSPIRATION

Discover the latest colour trends & the hottest nail looks of the season

Personal Touch Colour Trends Personal Touch Nail Looks & Nail Art Enigma Colour Trends Enigma Nail Looks & Nail Art

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ACADEMY

Grow your expertise or start your career at the n° 1 nail academy

Workshop Seasonal Trends Workshop No More Heat Spike Workshop Speed Training Look & Learn Electric Filing

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EXPERT TALK

In today’s market, clients demand a personal approach. As a nail stylist, you can easily personalise your salon service by using the right products and applying the right technique. The key to growing your business, however, is to let your future clients know about it.

Use digital communication to show people what they can expect in your salon and how personal each of your services really is!

As your partner, our goal is to offer you that same approach. We listen to your everyday concerns and offer practical solutions and products that give you confidence and results. You can connect with us, both online and in real life, at your convenience. This season I invite you more than ever to share with us your needs as well as your success stories.

Paul Parein CEO ProNails

Beauty professionals & experts share their knowledge and experience with you

The 3 most common concerns for nail stylists & how to solve them

Dear beauty professional,

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BUSINESS

We help you grow and make you shine.

Proven tips and tricks to grow your business successfully!

Nail it on Instagram 54 Vitamini's 56 Marketing Tools 57 End of Year Gift 58

PEOPLE OF PRONAILS

ProNails brings people together that are passionate for nails and beauty

A Premium Touch by Jovana Pronails Premium Salons grow internationally

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INSPIRATION

.

Personal touch PRONAILS COLLECTION

AUTUMN-WINTER 2019-2020 We all love novelties and the latest trends. But at the same time, we like to stay close to who we are and refuse to be like all the others. The key to a unique look is to add your personality to every trend. Show who you truly are and stay authentic. The difference lies in your personal touch.

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INSPIRATION

Personal touch .

That’s why women enjoy visiting the nail salon: every manicure is new and different. You don’t need to make a big statement to be unique. It’s all in the details. Also the length and shape of nails reflect the salon client's personality. With just a small artistic brushstroke inspired by a painting, a touch of colour of your favourite handbag or a sparkle that matches your eyes, a manicure stands out. And remember: behind every great manicure there is a skilled nail stylist that knows best what suits her client. By adding a personal touch to both the manicure and the salon visit, the nail stylist creates the perfect happy place where every customer loves to return to.

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NAILY NEWS AW19-20

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INSPIRATION

JACQUEMUS

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NAILY NEWS AW19-20

With this new Personal Touch Collection you hold all the power to express yourself. How will you make these colours your own?

What’s your personal touch?

DRIES VAN NOTEN

DRIES VAN NOTEN

TOM FORD

JACQUEMUS

TOM FORD

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INSPIRATION

10 NAILY NEWS AW19-20

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#mynailsmyrules Greyish blue on your nails?

Not an obvious choice. But you know better: this greyish shade of blue is this fall’s absolute trend colour. And by the way: they’re your nails. You make the rules, nobody else.

#swipebright We’ve got a match! It’s love at first swipe between you and this cherry red with a luxurious satin shine. This loyal companion will go everywhere with you. You are inseparable! #signaturecolour

#turmericturmoil Do you like a personal touch with some spirit? Pick #turmericturmoil, a powerful orange with a spicy aftertaste, perfectly paired with that turmeric latte you love so much.

#thesnuggleisreal Snuggle up!

Find your dearest snuggle buddy and crawl close to him or her.

Let this soft nude tint be your home sweet home.

#moodbooster This dark eggplant colour with a hint of chocolate brown adds extra character to every sophisticated look. This colour shows its true spirit with a matt finishing on top!

Believe in the power of dark shades to lift you up.

#purr-fection Trends come and go at a dazzling speed. Dare to go against the current with this timeless hue and show us your cattiest side.

Purr perfection!

MY NAILS MY RULES

SWIPE BRIGHT

TURMERIC TURMOIL

THE SNUGGLE IS REAL

MOOD BOOSTER

PURR FECTION

Gellak n° 264 10 ml - ref. 29303

Gellak n° 265 10 ml - ref. 29304

Gellak n° 266 10 ml - ref. 29305

Gellak n° 267 10 ml - ref. 29306

Gellak n° 268 10 ml - ref. 29307

Gellak n° 269 10 ml - ref. 29308

Sopolish n° 222 8 ml - ref. 29278

Sopolish n° 223 8 ml - ref. 29279

Sopolish n° 224 8 ml - ref. 29281

Sopolish n° 225 8 ml - ref. 29282

Sopolish n° 226 8 ml - ref. 29283

Sopolish n° 227 8 ml - ref. 29284

LongWear n° 222 10 ml - ref. 29316

LongWear n° 223 10 ml - ref. 29317

LongWear n° 224 10 ml - ref. 29318

LongWear n° 225 10 ml - ref. 29319

LongWear n° 226 10 ml - ref. 29320

LongWear n° 227 10 ml - ref. 29321

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With these 6 new colours to choose from, you can offer every client a personalized autumn manicure. On top of that, there are 3 different colour systems to choose from: every Personal Touch colour is available in LongWear, Sopolish and Gellak!

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Personal touch

OTECT PR & E,

EL PE

CA R

INSPIRATION

INNOVATION

LONGWEAR NAILPOLISH

• 1 week • Salon service • Also at home (resell) • For both manicure and pedicure

SOPOLISH SEMI-PERMANENT

• 2 to 3 weeks • Salon service • On natural nails • Soak-off or peel-off • Optional nail serum therapy with Vital Nailskins • For both manicure and pedicure

GELLAK COLOUR GEL

• 4 weeks • Salon service • Strengthens, lengthens or reconstructs the natural nail • New service needed every 4 weeks for a new look

Help your clients book the right appointment.

The advantage of these 3 colour systems is that you can personalize the nail service to fit whatever needs or desires your client has. It is advisable to have her choose beforehand though, so while she books her appointment. This way the client knows what to expect regarding time, cost and result. And it helps you plan all appointments efficiently to optimize your time per client.

How to help your client choose the right service?

How can ProNails help you?

Add clear information on your website, such as an overview and price list of your different treatments including result, price and service time.

Visit pronails.com/salon_treatments and discover:

Provide the opportunity to make online reservations. Let the client choose a type of service and show the service time (= timeslot of the appointment).

• all the benefits of the different systems, with an overview of all possible salon treatments and a price list example

If clients call you, always ask for which specific treatment they want an appointment. If she doesn’t know what she wants, help her make a decision by asking the right questions!

• convenient marketing tools for your salon and website

Post your work online on social media and always mention which type of treatment it is. You can make an Instagram or Facebook story showing different steps of a specific service up to the result, follow-up tips included!

• social media inspiration

Use our salon marketing tools, such as product flyers, posters and window stickers to inform your client in your salon and help them choose a service.

• a fun online test for your clients to help them choose!

• tips for a fluent telephone conversation with your client

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Get the look GET THE LOOK

Discover how to create this look on: pronails.com/en/video

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INSPIRATION

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GOLDEN TEARDROPS

BY N ATA LYA G R U D ININA

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NEW NAIL FOIL SOLAR FLARE

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Nail Foil Solar Flare ref. 29331

Solar Flare is a beautiful bronze Nail Foil with a holographic effect. When moving the nails in the light this metallic foil gives a colour changing glow!

BENEFITS - -

The Nail Foil can be applied very easily using the Nail Foil Gel. You can use Nail Foil & Nail Foil Gel on top of any Gellak colour gel or Sopolish colour.

HOW TO USE

1. After curing your colour, buff your nails with the New Generation File.

2. Apply Foil Gel to the desired location and cure it.

3. Place the Nail Foil on the adhesive layer of the cured Foil Gel and press firmly. This way the Foil sticks to the Foil Gel. 4. Afterwards pull off your Foil so it transfers to the nail.

5. Protect with your favourite gloss.

TIPS & TRICKS

01 Gellak 264 My Nails, My Rules

10 ml - ref. 29303 02 ProNails n° 5 Premium Brush

ref. 29076 03 ProNails n° 6 Shorty Brush

ref. 29077 04 Foil Gel

6 ml - ref. 29233 05 Hard Builder Clear

15 ml - ref. 24301 06 Nail Foil Solar Flare

ref. 29331 07 New Generation File 100/180 6 pcs - ref. 30191 08 Crystal Seal

14 ml ref. 28483

Cover the Foil with a drop of transparent gel for extra 3D effect!

VIDEO TUTORIAL

Discover how to apply Nail Foils with Nail Foil Gel on pronails.com/en/video

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NEW 4D GEL PASTES When it comes to nail art, these new 4D Gel Pastes are the icing on the cake. They make nails look totally adorable, like little decorated cupcakes.

You can use them to make flowers, leaves, butterflies or other shapes come to life with a real 4D texture. This gel paste acts like modelling clay and has a real fondant looking matt finishing, even after curing. It comes in 4 finger licking colours: White Frosting, Pink Dough, Red Topping and Blue Fondant.

White Frosting 5 ml - ref. 29350

Finger Top Protection Caps 500 pcs - ref. 27224

Pink Dough 5 ml - ref. 29351

Red Topping 5 ml - ref. 29352

Blue Fondant 5 ml - ref. 29353

ProNails n° 12 Straight Stroke S Brush ref. 29084

BENEFITS - -

You don’t need an adhesive surface for the 4D Gel Paste to stick, so no need to buff the nail first.

The 4D Gel Pastes are very easy to work with and allow you to create textured shapes in no time.

HOW TO USE

1. Use the flat side of the Cuticle Cleaner to take the 4D Gel Paste out of the jar, place it on a flat surface and roll it out with your finger. Protect your fingers with the Finger Top Protection Caps. Then cut off small parts and roll it into beads between your fingers.

2. Place the bead of 4D Gel Paste on the nail, and sculpt it into the desired shape with the Diamond Silicon Tool.

3. Cure.

TIPS & TRICKS - -

To make very thin leaves, you can use the ProNails n°12 Straight Stroke S Brush to flatten out the 4D Gel Paste.

Always charge extra per nail for nail art! After all, this is the artistic touch that makes the manicure unique and personalized.

GET THE LOOK

Discover how to create this looks on: pronails.com/en/video

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NAILY NEWS AW19-20

COLOURFUL FOLIAGE

BY N ATA LYA GR UDIN IN A

TREND ACADEMY Get a 3-hour workshop at your nearest ProNails Training center

Go to pronails.com/ education, and book your spot!

DELICATE CORSAGE

BY NATALYA G R UDIN IN A

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INSPIRATION

04

05

01 Gellak 266 Turmeric Turmoil 10 ml - ref. 29305 02 Gellak 267 The Snuggle Is Real

10 ml - ref. 29306 03 ProNails n° 5 Premium Brush

ref. 29076 04 ProNails n° 6 Shorty Brush

ref. 29077 05 Spider Gel Black

5 ml - ref. 29273 06 Gel Paint Calligraphic Black

5 ml - ref. 28825 07 Gellak 264 My Nails, My Rules

10 ml - ref. 29303 08 Diamond Deco Tool

ref. 28971 09 Crystal Seal

14 ml - ref. 28483

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

DUOTONE TOUCH

BY PAT R IC IA L IM A

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NAILY NEWS AW19-20

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PICASSO LINE ART

BY N ATA LYA G R U D ININA

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

05 01 Gellak 266 Turmeric Turmoil 10 ml - ref. 29305 02 Gellak 267 The Snuggle Is Real

10 ml - ref. 29306 03 Gellak 264 My Nails, My Rules

10 ml - ref. 29303 04 Spider Gel Black

5 ml - ref. 29273 05 ProNails n° 5 Premium Brush

ref. 29076 06 ProNails n° 7 Pointy Brush

ref. 29078 07 Gellak 272 Midnight Charm 10 ml - ref. 29311 08 Gel Paint Calligraphic Black

5 ml - ref. 28825 09 Spider Gel White

5 ml - ref. 29274 10 Crystal Seal

14 ml - ref. 28483

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INSPIRATION

MINIMAL ART

BY N ATA LYA G R U D ININA

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GET THE LOOK

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Discover how to create this look on: pronails.com/en/video

01 Gellak 267 The Snuggle is Real

10 ml - ref. 29306 02 Gellak 266 Turmeric Turmoil 10 ml - ref. 29305 03 Gellak 268 Mood Booster 10 ml - ref. 29307 04 Gellak 269 Purr-fection 10 ml - ref. 29308 05 ProNails n° 5 Premium Brush ref. 29076 06 ProNails n° 7 Pointy Brush ref. 29078 07 Diamond Deco Tool ref. 28971 08 Crystal Seal 14 ml - ref. 28483

NEW LASER STICKERS

Laser Nail Stickers Blue Illusion - ref. 29336 | Red Fantasy - ref. 29337

These new special effect Laser stickers elevate your nail art to the next level. Their appearance and colour changes depending on the incidence of light and the base colour on which they are used. They come in two colour tones: Blue Illusion with a greenish blue effect, and Red Fantasy with a fiery red effect.

They come in sleek geometrical patterns for very contemporary nail art looks.

BENEFITS - -

The double sticker foil (white on one side and transparant on the other) makes it very easy to first pick up the sticker and then apply it perfectly to the nail, using it as pattern instead of separate shapes.

They look different on every colour! For limitless creativity.

HOW TO USE

1. Cut out the desired shape.

2. Remove the white background and stick the sticker in the desired position on the nail.

3. Press firmly on the sticker with your finger or with the Diamond Silicon Tool.

4. A transparent protective film is now on your nail + the sticker itself: Carefully remove the protective film with tweezers so only the sticker pattern remains on the nail.

5. Protect your nail art with the Maxx Gloss or Crystal Seal or use the Xtreme Matt Finishing Gel for a very trendy look.

TIPS & TRICKS

Combine different stickers on 1 nail for extra visual effect.

LASER STICKERS

BY SA N D R IN E R O E LANTS

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PEOPLE OF PRONAILS

A PREMIUM

touch .

GET INSPIRED BY JOVANA, WHO ADDS A PREMIUM TOUCH TO EVERY SALON VISIT!

For Jovana Milivojević, ProNails is the ideal brand for nail professionals, with the best quality products and the most complete training courses.

Five years ago, she decided to open her own ProNails Premium Salon in Kragujevac in Serbia. Together with her 2 nail stylists, she always provides an exclusive moment for her customers with a premium touch. As a ProNails colour expert, she knows exactly which colour suits who, as you can see on her social media, and for that reason, customers from all over the country come to her salon.

JOVANA’S PERSONAL TOUCH Why do customers feel at home in your salon?

I believe the most important thing about receiving customers is that they immediately feel at ease. I offer them something to drink and ask how they are doing.

With customers who have been coming for years, you build a certain relationship, and then the social contact is something both my customer and myself look forward to. Certain customers come every two weeks, just so they can drink their coffee without being disturbed. Afterwards they go outside with well-groomed nails and they are completely relaxed.

How do you add a Personal Touch to the nail looks of your customers?

I always advise each client on the colour and look that would suit her best, they don’t have to follow my advice of course, but in reality my clients trust me blindly. For some people this is even the reason why they come to me! I recently asked a client what colour she would like to have on her nails, and she was

22 NAILY NEWS AW19-20

very much by surprised because I usually choose this for her! They find it so evident. In addition, my clients get inspired by the pictures that I post on social media. They often want exactly the same on their nails as on the picture. On the other hand, I also have customers who always wear the same thing, for example, I have a customer who cannot get away from the colour "Out To Lunch". She has been wearing this for years and never chooses anything else. It’s really her signature colour, some people even think that her nails actually grow in this colour.

Moreover, I love doing it. If I weren't a nail stylist, I would have been a photographer, really! Taking pictures is my passion as you can see on my Instagram page: every picture was taken with love. When my customers enter the salon, I immediately know if I want to take their picture. Light is one of the most important success factors for a good picture. Preferably, I take my pictures outside, natural light is never too yellow or too blue.

In my opinion, garments are the perfect background, they provide a good contrast and represent the personality of the customer.

Besides that, they are also inspired by my nails. My signature nail shape is short square and this is increasingly in demand with my customers. A while ago I was crazy about the color "In the prune of your eyes" and I wore it for months.

Consequently, my customers were also a fan and because of that I had to reorder the color in no time!

How do you combine the creative aspect of the job with running your own business?

For each customer I provide 45 minutes, hence I do 10-15 customers each day, which results in a 12-hour working day. A good planning is vital! If a client wants a special Nail Art look, I schedule them at the end of the day, this way I can take the time to bring my creative vision to life and I don't compromise other appointments.

Why do you post so many pictures of your work online?

I post these images on Facebook and Instagram to inspire customers and to attract new customers.

pronails_premium_kragujevac

•••

pronails_premium_kragujevac Book your holiday appointment now! There's a beautiful surprise waiting for you! #thankyou #ilovemycustomers #endofyear #pronailspremiumsalon

JOVANA’S PREMIUM TOUCH

pronails_premium_kragujevac

•••

Why did you choose for the Pronails Premium concept?

During the holidays, many city people and students from Belgrade return to the smaller cities where they grew up. They know ProNails from the Premium Salons in the city, if they want their nails done at home they also actively look for a ProNails Premium Salon here. There are more than 60 salons in Kragujevac, but I am the only ProNails Premium Salon, so a lot of people come to me and this makes me unique. They are really looking for quality in service and products, and a Premium Salon can certainly offer this.

JOVANA’S FUTURE What does the future look like for you?

Together with my architect, I am working on plans to further expand my salon, in order to have extra space to receive customers. I will do everything I can to make my interior as stylish and luxurious as possible. I recently attended the “Train-the-Trainer” training course so now I can also provide training at the Serbian ProNails Distributor’s training center.

JOVANA’S VIDEO Get to know Jovana better and watch the video! pronails.com/premium_touch

Jovana’s Look I love the new Personal Touch collection colours, especially Turmeric Turmoil and My Nails, My Rules are just gorgeous.

Moreover, these shades will certainly be appreciated by my customers, I just know it! You can easily create an artistic look with these two that is still wearable. Besides, this look is quickly made so that I can be ready within 45 minutes, which is also important. #ProNails #Nailart #turmericturmoil #mynailsmyrules #pronailspremiumsalon

INSPIRATION

24 NAILY NEWS AW19-20

Enigma PRONAILS COLLECTION AUTUMN-WINTER 2019-2020

Today, mystery is everywhere. In your favourite tv show, on the runway and… on your nails. Prada was inspired by The Adams Family, whereas Dries Van Noten and Givenchy wandered off in a fairy-like flower meadow. Times are dark and we’re allowing our spirituality to guide us more than ever. The lunar cycle and the characteristics of your zodiac sign not only define who you are, they also determine how you look.

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INSPIRATION

En 26 NAILY NEWS AW19-20

igma

Who will you become?

Why wait until Halloween? Find your mysterious alter ego, guard yourself with an enigmatic look and take your surroundings by surprise. The new Enigma Collection includes erratic colours of the night that complete your new persona.

There are no limits in this mysterious world of dreams.

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INSPIRATION

OFF WHITE

DRIES VAN NOTEN

DRIES VAN NOTEN

#stargazer Stargazer is as infinite and unpredictable as a crystal ball.

Let your eyes wander off and find your future in the enigmatic shimmer of this jet black hue.

#lunartwilight As proven by Dries Van Noten’s fall collection, this soft purple is the perfect canvas for mesmerizing watercolour florals. Combined with a dark colour from the Enigma Collection, Lunar Twilight creates an elegant contrast on your nails.

#midnightcharm When the clock strikes midnight, unleash your inner sorceress with Midnight Charm. A midnight blue as dark as the night sky, with a mysterious brilliance.

Gellak n° 270 10 ml - ref. 29309 Sopolish n° 228 8 ml - ref. 29285 LongWear n° 228 10 ml - ref. 29322

Gellak n° 271 10 ml - ref. 29310 Sopolish n° 229 8 ml - ref. 29286 LongWear n° 229 10 ml - ref. 29323

Gellak n° 272 10 ml - ref. 29311 Sopolish n° 230 8 ml - ref. 29287 LongWear n° 230 10 ml - ref. 29324

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ACNE STUDIOS PRADA

GIVENCHY

Y PROJECT

#redmoonrising Dark, but not too frightening.

Charming, but not innocent.

Red Moon Rising is the epitome of modern witchery. A relentless deep red that has everyone under its spell.

#magneticmystery Nothing is what it seems. With its purplish undertone, Magnetic Mystery is anything but predictable.

There’s a little #magneticmystery in every one of us. Will you take the risk?

#shewolf When the night falls and the moon rises, you hear the howling of the #shewolf. Complete your alter ego with this warm taupe and prepare for an unforgettable halloween night.

Gellak n° 273 10 ml - ref. 29312 Sopolish n° 231 8 ml - ref. 29288 LongWear n° 231 10 ml - ref. 29326

Gellak n° 274 10 ml - ref. 29313 Sopolish n° 232 8 ml - ref. 29289 LongWear n° 232 10 ml - ref. 29327

Gellak n° 275 10 ml - ref. 29314 Sopolish n° 233 8 ml - ref. 29292 LongWear n° 233 10 ml - ref. 29328

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INNOVATION

SOPOLISH

EVERY PROFESSIONAL’S FAVOURITE SEMI-PERMANENT SALON SERVICE Why is Sopolish an absolute favourite of both professionals and their clients?

• At least 2 weeks of perfectly polished nails, with a stunning colour and shine • Ultra thin and natural looking • 100% non-damaging, healthy nail service • Superior colour formula available in more than 100 colours • The fastest salon service, finished in 30 minutes • Personal approach with 3 different application methods • Effortless and quick removal using a soak or peel-off system • Vegan, not tested on animals and 100% free of toxins

SUPERIOR

COLOUR FORMULA

30 NAILY NEWS AW19-20

EASY OFF

EASY ON

WHAT MAKES SOPOLISH UNIQUE? Your customers are all different. So why would you offer them all the same service? Some customers are loyal, others are not. Some want to remove their semi-permanent at home, some prefer your professional help at the salon. Sopolish allows for a unique personal approach, by offering 3 different application & removal methods. This allows you to cater specifically to the desires and needs of each customer.

SOPOLISH SOAK-OFF SYSTEM

SOPOLISH PEEL-OFF SYSTEM

This Sopolish salon service is removed in only 5 minutes at the salon using a soak-off method. This method is soft and doesn’t damage the nails. This service is perfect for each client and each nail type, and can be applied to both hands and feet.

This Sopolish salon service allows for a swift and easy peel-off removal, at home or at the salon, without damaging the natural nail. This peeloff service is easy to apply thanks to the convenient brush-on application.

This service is for hands only and is perfect for each nail type.

Sopolish Start Easy Soak 8 ml – ref. 29164

Sopolish Start Easy Peel 8 ml – ref. 29186

SOPOLISH PROTECT & PEEL Vital Nail Serum 8 ml – ref. 28668 Sopolish Vital Nailskin Starterskit size 1-8 – ref. 28385

This semi-permanent ‘SPA’ nail treatment is the only peel-off colour system that offers a caring nail therapy at the same time.

Underneath the protection of the peel-off Vital Nailskins a nourishing serum is applied to the natural nail.

This makes this salon service perfect for clients with damaged, brittle or sensitive nails.

WHAT CAN SOPOLISH DO FOR YOUR SALON?

LET’S TALK SOPOLISH!

Today you can’t just offer one type of service at your salon anymore. Offering a semi-permanent nail service is a great way to meet the beauty consumer’s high demands of today.

Contact your local distributor and get started with Sopolish!

Did you know that Sopolish can also help you generate more income and bring in new customers? A Sopolish salon service allows you to serve 2 clients an hour, and you can charge just a little less than for a gel refill. You will also draw in a new type of customer. Make sure that clients and passers-by know you offer this service and use Sopolish salon tools such as the Sopolish Salon flyers, display, poster, etc.

82776 Sopolish Flyer 25 pcs – EN

You’re not yet familiar with Sopolish? Visit pronails.com/sopolish and discover why ProNails Sopolish is of great value for your salon and your clients. Or experience it yourself at one of our shops during a personal demo moment!

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Get the Look 32 NAILY NEWS AW19-20

INSPIRATION

BLUE SUGAR

02

BY N ATA LYA G R U D ININA & PATRIC IA LIM A

01 Gellak 271 Lunar Twilight 10 ml - ref. 29310 02 Gellak 272 Midnight Charm

10 ml - ref. 29311 03 Glitter Powder Blue Sugar 3,5 g - ref. 29344 04 Dust Brush Black Base

ref. 28641 05 ProNails n° 5 Premium Brush

ref. 29076 06 Crystal Seal

14 ml - ref. 28483

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NEW GLITTER POWDER BLUE SUGAR ref. 29344

When you apply this transparent looking special effect glitter powder to the nail, a mesmerizing blue and purple glitter dust appears. This glitter powder is perfect to create a textured glittery ‘sugar’ effect on the nail.

BENEFITS

This glitter powder gives a different effect depending on the nail colour you use it on!

HOW TO USE 1.

2.

3.

4.

Apply a layer of colour or Crystal Seal. Do not cure it.

Sprinkle the Glitter Powder Blue Sugar over it. Cure it.

Wipe all the loose glitter off the nail with a Dust Brush.

To keep the real ‘Sugar’ effect, do not protect with a gloss gel.

TIPS & TRICKS VIDEO TUTORIAL

Discover how to use the Blue Sugar Glitter Powder on: pronails.com/en/video

If you want to protect your glitter nail, use the Maxx Gloss or Crystal Seal for a shiny effect or the Extreme Matt for a matt look on top of your cured and brushed glitter and cure it.

You'll get less of a 'sugar' effect, but it will still look amazing.

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ENIGMA

BY N ATA LYA G R U D ININA

GET THE LOOK

Discover how to create this look on: pronails.com/en/video 01 Gellak 273 Red Moon Rising 10 ml - ref. 29312 02 Gellak 272 Midnight Charm 10 ml - ref. 29311 03 Gellak 270 Stargazer

10 ml - ref. 29309 04 ProNails n° 5 Premium Brush

ref. 29076 05 ProNails n° 6 Shorty Brush

ref. 29077 06 Foil Gel

6 ml - ref. 29233 07 Hard Builder Clear

15 ml - ref. 24301 08 Nail Foil Oil Slick

ref. 29331 09 Crystal Seal

14 ml - ref. 28483

02

34 NAILY NEWS AW19-20

06 08 03 05

07

04 01

INSPIRATION

NEW NAIL FOIL OIL SLICK ref. 29332

This transparent Nail Foil gives the visual effect of a colourful glistening oil slick on water. The transparency allows the nail colour to come through, which is why this Nail Foil looks completely different when used on various colours. Use it on darker colours for a strong effect or on lighter colours for a more subtle effect.

BENEFITS - - -

The transparency makes for a different effect when used on various colours.

The Nail Foil can be applied very easily using the Foil Gel. You can use Nail Foil & Nail Foil Gel on top of any Gellak or Sopolish colour.

HOW TO USE

OIL SLICK

BY N ATA LYA G R U D ININA

1. Buff your nails with the New Generation File.

2. Apply Foil Gel to the desired location and cure it.

3. Place the Nail Foil on the adhesive layer of the cured Foil Gel and press firmly. This way the Foil sticks to the Foil Gel. 4. Afterwards pull off your Foil so it transfers to the nail.

5. Protect with your favourite gloss.

TIPS & TRICKS

Cover the Foil with a drop of transparent gel for extra 3D effect!

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

35

INSPIRATION

SHADOW CAT EYE BLACK SMOKE

NEW EFFECT KIT SHADOW CAT EYE GELS ref. 29329

This effect kit contains 3 new Cat Eye gels that give a stunning sparkly & colour changing effect, that dances on the nail like dancing shadows around a fire. With the enclosed magnet you can create unique patterns, and make the effect as wide or small as you want. They come in 3 different shadowy dark colours: rose taupe, midnight blue and black smoke, and give nails a dark and mysterious look that is both elevated and attractive.

CONTAINS - - - -

36 NAILY NEWS AW19-20

Shadow Cat Eye Gel Rose Taupe – 6 ml Shadow Cat Eye Gel Midnight Blue - 6 ml Shadow Cat Eye Gel Black Smoke – 6 ml Double-sided magnet stick

BENEFITS - - -

Maximal result with minimal effort! These Cat Eye gels give a stunning visual effect, yet are super easy and extremely fast to apply.

The kit includes a double-sided magnet stick with a round and square shaped magnet for different patterns.

You can use these effect gels on both Sopolish and Gellak colours.

HOW TO USE

1. Apply a layer of your chosen Gellak or Sopolish colour & cure.

2. Apply a layer of Shadow Cat Eye Gel. Don’t cure yet.

3. Hold the magnet right above the Cat Eye Gel until the effect appears, then cure.

4. Protect it with your favourite gloss.

TIPS & TRICKS - - -

Use the circle of your magnet to create round or curved motifs, and the rectangle for straight lines.

Get creative! Draw nail art shapes with the Cat Eye gels instead of using them full cover. You can even combine different colours together!

Hold the magnet all along the outer sides of the nail, instead of in the middle. This way you get a very original smoke effect around the nail edges, with a highlighted center.

VIDEO TUTORIAL

Discover how to use the Shadow Cat Eye Effect Gels on: pronails.com/en/video

SHADOW CAT EYE ROSE TAUPE

SHADOW CAT EYE MIDNIGHT BLUE

37

INSPIRATION

NEW MARBLE MOONS ref. 29334

The Marble Moons are very thin, flat & round stones with an iridescent marble effect. The iridescent pearl effect changes colours depending on the reflection of light.

BENEFITS

The Marble Moons are extremely thin which allows you to keep the nails looking naturally thin, and they require only a thin layer of gloss gel as protection.

HOW TO USE

1. Place the Marble Moon in an uncured colour layer & then cure.

The colour layer may be Gellak, Sopolish or Gel Paint.

2. Protect with your favourite gloss.

TIPS & TRICKS

Use a drop of Crystal Seal, Maxx Gloss or Hard Builder Clear on the Marble Moon to turn it into a real gemstone!

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

38 NAILY NEWS AW19-20

METALLIC SPIDER FRENCH

BY N ATA LYA GR UDIN IN A

VIDEO TUTORIAL

Discover how to use the Spider Gels on: pronails.com/en/video

NEW SPIDER GEL

03

Silver ref. 29347

The ProNails Spider Gels are very elastic and sticky and therefore perfect to draw several thin, straight lines in one go.

This season we add a Metallic Silver next to the Spider Gels White and Black, for truly enigmatic nail looks.

04 02

BENEFITS - - -

No sticky layer after curing.

Highly pigmented.

The elasticity makes it very easy to apply and lets you work very fast.

HOW TO USE

1. Take the Spider Gel out of the jar with the Diamond Deco Tool.

2. Gently move the Spider Gel over the nail. This way you can lay down the thin, straight lines with precision. Cure.

01

TIPS & TRICKS - -

Use the Diamond Deco Tool, Pronails n°6 Shorty brush or Pronails n°7 Pointy Brush to create thin lines.

Do not stir Spider Gels! This will lower the elasticity of the product, which will remove the ‘spider’ effect from the gel.

01 Gellak 272 Midnight Charm 10 ml - ref. 29311 02 ProNails n°5 Premium Brush ref. 29076 03 ProNails n°6 Shorty Brush ref. 29077 04 Spider Gel Metallic Silver 5 ml - ref. 29347 05 Crystal Seal 14 ml - ref. 28483

39

TREND ACADEMY Get a 3-hour workshop at your nearest ProNails Training center

Go to pronails.com/ education, and book your spot!

DENTELLES AQUARELLE

BY PAT R IC IA L IM A

AQUARELLE INK ASH GREY

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

NEW EFFECT KIT AQUARELLE INK ref. 29330

This new effect kit contains 3 Aquarelle Inks that allow you to create impressive nail art with a real aquarelle effect. From flower designs to smoke effect, marbling or abstract nail art, these Aquarelle Inks can do it all. You want wild splatters or precise drawings?

The choice is yours.

CONTAINS - - - -

Aquarelle Ink Ultraviolet – 6 ml Aquarelle Ink Dark Rose – 6 ml Aquarelle Ink Ash Grey – 6 ml Mini Brush

BENEFITS -

AIR DRY 40 NAILY NEWS AW19-20

-

AIR DRY! These Aquarelle Inks do not need curing in a lamp, they air dry very quickly after application.

The kit includes an extra mini brush to draw very fine and precise aquarelle designs with the Aquarelle Inks.

INSPIRATION HOW TO USE

1. Apply two layers of colour as a base and cure it.

(Sopolish or Gellak).

2. If you use Sopolish: remove the sticky layer.

3. Buff the nail with the New Generation File.

4. Make your drawing with the Aquarelle Ink, let it air dry.

5. Protect your design with your favourite gloss and cure.

TIPS & TRICKS - - -

To draw very precise motifs, such as small flowers, use the enclosed brush.

To create a marble effect: use enough Aquarelle Ink and let it dry, then add some extra details with the enclosed brush and use a small splash of Pro Septic for extra effect.

Combine the colours together for a real aquarelle effect!

INCLUDING A VERY FINE MINI BRUSH!

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

INK FLOWERS

BY G E R L A IN E JARAM ILLO

AQUARELLE INKS ULTRAVIOLET & DARK ROSE

41

INSPIRATION

NEW HOLISTIC GEM NAIL STICKERS ref. 29333

These nail art stickers with golden geometrical shapes and tiny multi-coloured gemstones in turquoise, purple and blue are like real jewels for your nails. With these mini ‘healing crystals’ on your nails, your hand palm reading will surely predict tons of good fortune and positive energy in your near future.

BENEFITS - -

They are flexible and strongly adhesive.

They are very thin, so you hardly feel them.

HOW TO USE 1.

2.

3.

4.

If you work with Sopolish, remove the sticky layer first.

Use tweezers to take your favourite sticker.

Place the sticker on the desired position.

Protect with your favourite gloss.

TIPS & TRICKS

Protect with a top coat to ensure the stickers will not come off.

42 NAILY NEWS AW19-20

NEW NAIL FUNGUS PROTECTOR FOR HANDS

NEW

Nail Fungus Protector 50 ml - ref. 29275

It might not be as common on fingernails, but it’s still very unpleasant: nail fungus. Luckily there’s an effective solution specifically for hands, and you can offer it in your salon too now.

As a nail professional it’s your job to recognise nail fungus and advise your client on how to treat it. The solution is simple: apply Nail Fungus Protector for at least 30 days in the morning and in the evening to repair the nail. Pay attention: if a nail is fully infected with fungus it can take up to 4 months for your nail to grow out the fungus.

The Nail Fungus Protector prevents and cures nail fungus. This ultra effecient spray contains clotrimazol to cure the fungus, and panthenol to help repair split and discoloured nails to give them their healthy shine back. Thanks to a handy spray cap you target the infected area specifically and hygienically.

• Cures and prevents nail fungus • Contains panthenol to nourish and repair split nails • Repairs the natural shine of the nails • Hygienic spray cap • Packaging with cosmetic look Shake well before use. Buff the nail plate softly so the product can penetate well.

Spray from a distance of 3 cm onto the infected zone without touching it and let it dry.

“No sweaty palms.

Hands felt soft after removing these gloves!”

Krista

NEW POWDER FREE NITRILE COLLAGEN GLOVES With a hydrating inner coating of collagen and allantoin!

Nitrile Collagen Gloves Small 100 pcs - ref. 29361 Nitrile Collagen Gloves Medium 100 pcs - ref. 29362 Nitrile Collagen Gloves Large 100 pcs - ref. 29363

• Constantly hydrates and nurtures the skin and cuticles and relieves irritations.

• Protect your hands while working, hygienic and safe • For every skin type, especially for sensitive or dry skin • Flexible, anti-allergic and durable material (nitrile) • E xtra skin protecting inner coating with collagen and allantoin • E xtra grip at the fingertips • Powder free • Non-reusable

TIP TIP! For a clean and classy look on your nail station you can wrap the box with the stylish leather look Tissue Box. Tissue Box Leather Look ref. 28681

NITRILE ANTI-ALLERGIC

EXPERT TALK

THE 3 MOST COMMON CONCERNS FOR NAIL STYLISTS & HOW TO SOLVE THEM What troubles nail stylists? What keeps them awake at night? What gives them stress and makes them insecure? What do they want to avoid at all cost?

We asked our professional customers and found out there are very specific concerns that almost every nail stylist today has. Are you a beauty professional that does gel nails all day long? Then you will undoubtedly recognize them!

Together with our ProNails experts we took a closer look at these concerns, so we could highlight what causes them, and offer you clear solutions. Our goal here is to let you enjoy your job with confidence and without stress, so you can offer each salon customer an amazing result, appointment after appointment!

44 NAILY NEWS AW19-20

45

EXPERT TALK

1. HEAT SPIKE WHY IS HEAT SPIKE A PROBLEM?

Heat spike is a normal chemical consequence of the curing of any gel. When using a LED lamp, which is 4 times faster than UV, the heat production is more concentrated during the first seconds of curing.

Unfortunately for some customers, this heat spike comes with a stingy, burning sensation that is quite unpleasant. Luckily there are several ways to avoid this!

A nail service should be a real wellness moment, so hurting your customers is off course the last thing you want to do.

ARE YOU CAUSING PAINFUL HEAT SPIKES? If you are, we know it’s certainly not your intention to!

You should know heat spike can be caused by several different reasons. Sometimes it's your client that is more sensitive to heat spike. But unfortunately very often it's the nail stylist herself that is causing an unpleasant feeling for her client. You as a nail stylist can do many things to control this sensation. We listed all the right tips so you can treat your clients with the smoothest service possible!

HOW TO ELIMINATE HEAT SPIKES?

›› USE THE RIGHT LAMP

Invest in a high quality lamp that is adapted to the formula of your gels. Mixing and matching brands is not a good idea!

›› DO NOT OVER-FILE THE NAIL PLATE

Over-filing is the number one reason your client's nails become over-sensitive to a burning sensation during curing. This is completely in your own hands. Be careful when doing a refill and make sure you don't overwork your client's nails, nor apply too much pressure.

››

CONTROL THE TEMPERATURE IN YOUR SALON Keeping the temperature in your salon stable, helps with controlling heat spike. A temperature increase of 10°C in your salon will double the intensity of the heat sensation.

›› DON’T USE TOO MUCH PRODUCT

ProNails gels are developed so that they are selfleveling and that they require less to no filing after curing. When you use too much product, you're not only wasting it, but you are increasing the burning sensation for your clients. More gel = higher heat spike.

›› WORK IN MULTIPLE THIN LAYERS

For clients who's nails are sensitive or damaged it's recommended to work in multiple thin layers. By working like this you reduce the heat emission per cured layer. Each previous layer acts as an insulation layer lowering the heat sensation on the nail.

›› USE THE SMART LIGHT

The ProNails SMART Light is specially designed to help you as a nail stylist control the curing speed and thus the heat emission of all ProNails gels. Next to the 30 & 60 sec FULL curing option, we have developed the SOFT curing options. The SOFT curing starts at a lower capacity which reduces the heat that occurs at the beginning of the curing process.

If you want to be in full control in preventing heat sensations, attend the ProNails Academy Workshop No More Heat Spike. You'll learn to apply all these tips and to maximize the benefits of working with the SMART Light. You'll also perfect your filing technique.

LEARN MORE ON PRONAILS.COM/TECHTALKS

✗ DON’T USE TOO MUCH PRODUCT

46 NAILY NEWS AW19-20

✓ WORK IN MULTIPLE THIN LAYERS

✓ USE THE SMART LIGHT

NO HEAT ›› JUST SPEED SMARTER CURING OF ALL PRONAILS GELS THE SMART LIGHT – REF. 24338

With the SMART Light on your working table, you as a nail stylist are in control of everything: curing, heat emission and working speed. This LED lamp will be your best investment and most loyal salon companion.

The SMART Light has 4 timer buttons: 30 & 60 seconds in SOFT or FULL curing mode. The SOFT curing function is designed to eliminate Heat Spike by lowering the power output of the lamp at the start of the curing process, thus lowering the reaction speed and consequently the heat emission. Investing in the SMART Light is investing in your client's comfort too.

WHEN TO USE WHICH SOFT FUNCTION?

30 sec SOFT begins curing at 40% of its capacity and slowly increases to full capacity.

60 sec SOFT begins curing at 20% of its capacity during the first 20sec and then slowly increases to full capacity. This 60 sec SOFT option is perfect for clients with sensitive or damaged nails. All ProNails Base & Builder gels can be cured in 30 sec SOFT (or 60 sec SOFT for sensitive nails).

For more information about this lamp and all its features: pronails.com/ smartlight

47

EXPERT TALK

2. LIFTINGS WHAT SEEMS TO BE THE PROBLEM?

It’s every nail stylist’s worst nightmare: a gel customer that comes back dissatisfied, in urgent need of repair, because of a lifted nail, or cracks in her brand new gel nails. Or worse: the same customer that never comes back again and never tells you! When it comes to liftings, every nail professional knows: beter to prevent it than to repair it, because it’s bad for your reputation and bad for business. What your customer expects of you is a beautiful and long lasting result without any liftings or cracks Up till the next refill.

WHAT CAUSES GEL NAIL TO LIFT?

Lifting can be caused by several different reasons.

That's what makes it hard for you as a stylist: there is not 1 miracle solution that can be used for every customer. Each cause has a different solution or way to prevent it. The good thing is, we have defined all the possible causes and can offer you a clear solution for every one of them! These are the 5 possible causes for liftings: • Incorrect preparation of the natural nail • Incorrect product application technique • Over-filing of the nail plate • Use of gel that is not suited for your customer’s nail type • Use of primer that is not suited for your customer’s nail type

48 NAILY NEWS AW19-20

HOW DO YOU PREVENT IT?

The key to preventing lifting, is to take on a very personal approach to every gel customer. First you correctly identify your clients’ nail needs and nail type, and then you use the most suitable products, as well as the right application method and the correct preparation of the nail.

Customers hardly ever know themselves which type of nails they have, let alone know which gel would suit their nail type best. So it’s really up to you to find out and adapt your products and work-method accordingly.

The key to success? Learn the different nail types, learn how to recognize them and know exactly what gel and work method is needed for what type!

DISCOVER ALL SOLUTIONS ON PRONAILS.COM/TECHTALKS

3. SERVICE TIME WHY IS SERVICE TIME A CONCERN?

›› SWITCH TO ELECTRIC FILING FOR EVERY

HOW CAN YOU SAVE TIME WITHOUT COMPROMISING ON QUALITY?

›› APPLYING THE BEST TECHNIQUES

Every nail professional regularly wonders how she can reduce service time so she can plan more clients per day. After all, boosting a salon's profits is necessary for any business owner. But how can you shorten your service time without compromising on the quality of your work or the experience your clients have when they are in your salon?

›› USE A STATE OF THE ART LED-LAMP

Switching from a UV-lamp to the SMART LED-lamp will save you a lot of time when it comes to curing gels.

While a UV-lamp takes 2 minutes to cure, a new SMART Light will do the same job 4 times faster. Choosing to invest in the SMART Light will cure your gels in 30 seconds. This is a huge time-saving for you and your clients. In the end: they win time and you can book more clients in per day as you manage to reduce the servicetime per client.

›› USE FAST CURING LED/UV GELS

You can save time by using gels that cure faster and require less filing. ProNails gels are designed so that they are self-levelling. This saves time because it requires less filing after curing. (and you also save product, because gels are applied more thinly). All our Base & Builder Gels cure in 30 seconds SOFT in the SMART Light.

GEL REFILL Choosing to start with electric filing has many advantages for you, your clients and your salon in general. When doing a refill, you might spend up to 30 minutes filing if you do this manually. With the right electric nail drill, this work can be done in 10 minutes.

This saves you 20 minutes per service per client!

Combined with using the right product and the right tools, there are several application techniques that will also help you work faster while maintaining the professional quality of your work. Switching for example to 4+1 finger curing or even 5 finger curing where possible can make a huge time difference.

To get to know all these techniques and learn how to use them: Book yourself the new SPEED TRAINING workshop! This workshop will train you how to work faster while maintaining your professional quality!

Invest 3 hours of your time and start winning it back as from the next day!

LEARN MORE ON PRONAILS.COM/TECHTALKS

49

INNOVATION

NAIL MACHINE VISION PRO 700 ref. 28556

5 REASONS

WHY YOU SHOULD CONSIDER WORKING WITH THE VP700 ELECTRIC NAIL DRILL BY PRONAILS

1

HEALTHY WORK ENVIRONEMENT

The hand piece of the VP700 has an integrated suction so you will reduce dust particles in your salon. Not only is this beneficial for the general hygiene in your salon, but most importantly for your own health.

You only have one set of lungs and they are not a fan of filing dust.

50 NAILY NEWS AW19-20

2

ERGONOMICAL FOR YOU AS A STYLIST

When you file manually, you are constantly putting pressure on the file and you are sitting bent over your clients nails. If you do this, day in day out, you can suffer from neck- and back pain. With the VP700 you don't have to put pressure and the hand piece is light and ergonomically designed so that you as a stylist can work in the best conditions possible. It is as soft as scooping butter.

3

ENJOYABLE SERVICE

The VP700 is powerful but silent. The hand piece has an integrated suction and during filing fine dust is being eliminated as you work. You and your client won't be covered in dust. And the VP700 is silent.

This means that while this machine is filing away at 30.000 RPM you can still have a normal conversation with your client. You can talk about what colour she wants on her nails, but also you can talk about what added treatment her nails might need. This is the perfect moment to consider retail. At this moment you have her hands in your hands, and you can examine the situation and give your professional advice.

4

SAVE TIME

When doing a refill, you might spend up to 30 minutes filing if you do this manually. The VP700 makes up to 30.000 rotations per minute and does the hard work for you. In 10 minutes the work is done. That's right, you can save 20 minutes per service per client! Even in 1 day this is a huge saving.

5

ONE MACHINE FOR ALL

Are you left-handed or right-handed? Do you offer pedicures and manicures? The VP700 can do it all.

Rotation direction can be adapted to your own needs.

There's even a memory function that remembers your preferences so that you can easily share the machine in your salon and effortlessly switch back to your own

LOOK & LEARN ELECTRIC FILING WITH THE VP700 When you purchase a VP700, we offer a free Look and Learn demo session.

settings. Even this is a time-saver. Rotation speed can be adapted to your own needs and experience level.

BE CAREFUL FOR OVER-FILING OF THE NAIL Over-filing the nail creates a temporary flexible nail.

This results in: • weakened nails • reduced nail adheasion (= lifting problems) • nails that bend easily • gel that doesn't bend with the nail • gel that chips or breaks • heat spike (because the nails are sensitive & damaged) This is why education is important. Every machine is different and you should be aware of how to use the machine correctly. Reassure yourself that you know what you are doing so that you and your clients can enjoy the comfort of the VP700.

DISCOVER MORE ON PRONAILS.COM/TECHTALKS

In this 1-hour session you can address all your questions and you'll learn: • what bit to use and when • how to correcly hold your handpiece • what rotation speed to use for which step and bit • how to maintain & clean your machine • how to correctly use it as a right or left-handed person

NEW! PRONAILS ONLINE TECH TALKS Become a ProNails Gel Expert! Every brand has its own gels and each gel has its own characteristics. Knowing what the purpose is of each gel and understanding how to use it, is key. Check out our online gel guide for a complete overview of all ProNails gels. Here you can also learn more about all the common concerns of nail professionals, so you’ll know exactly what causes them and how to prevent them, with detailed information and practical tips.

pronails.com/techtalks Are you switching form another brand or do you want to perfect your gel skills? In the ProNails Academy we have different workshops dedicated to perfecting your gel skills.

pronails.com/academy

51

PEOPLE OF PRONAILS

PRONAILS PREMIUM

SALONS GROW INTERNATIONALLY These ProNails Premium Partners have recently opened (or reopened) their salon and successfully added the exclusive Premium touch! These Premium Salons are situated across Europe and around the Mediterranean and are the leading example for premium nail services internationally. There are 80 Premium Salons up to this date! Clients can use the online salon locator on the ProNails website to find their favourite or nearest salon. pronails.com/salons FRANCE ProNails Premium Salon Le Mans (Expansion) Salon owner: Kim Tang SPAIN ProNails Premium Salon + Cash & Carry Badajoz (Extremadura) Salon owner: Silvia Perez Martinez

MOROCCO ProNails Premium Salon Mohammedia (Expansion) Salon owner: Rislane LaĂŻdi MOROCCO ProNails Premium Salon Casablanca Salon owner: Mounia Slimani

52 NAILY NEWS AW19-20

BELGIUM ProNails Premium Salon Humbeek Salon owner: Anke Van Opstal

ITALY ProNails Premium Salon Romano D'Ezzelino Salon owner: Francesca Moro

BELGIUM ProNails Premium Salon Tarcienne Salon owner: Claudia Sablon

ITALY ProNails Premium Salon Mirano Salon owner: Carlotta Berton

BULGARIA ProNails Premium Salon Sofia Salon owner: Zhasmina Zheleva

FRANCE ProNails Premium Salon Fréjus Salon owner: Florence David

BULGARIA ProNails Premium Salon Plovdiv Salon owner: Desislava Goshevska

ARE YOU THE NEXT PRONAILS PREMIUM PARTNER? www.pronails.com/ thenextpremium

53

NAIL IT ON

INSTAGRAM! #wehaveyourback

54 NAILY NEWS AW19-20

BUSINESS

As a nail professional, you know that Facebook and Instagram can be great tools to promote your salon, but they are also pretty complicated and time consuming. How to make your posts stand out in the crowd? How to give it your personal touch? How to find time to stay creative all the time? How to let Instagram work for you, instead of you working your Instagram? We have some neat tips for you!

#NaturalLight #instanails #nails2inspire #nailsoftheday

Use natural light for your photos, such as by a window or even better: outside. This brings out the colour of the nails and hands the best and most natural.

Your clients want to see what you can do as a nail stylist, so each new manicure is an opportunity to showcase your talent. Don’t forget to take a few pretty photos before your client leaves. You can always choose afterwards which set of nails proved to be the most photogenic and post it afterwards.

#Instastories #NoFilter

Using too much filters is a no-go. Have your photo look as natural as possible, play with contrast or lighting but leave everything else as natural as possible. This way clients get to see the real effect of a certain colour as to not raise any false expectations.

Stories have become incredibly successful. It’s sometimes the first and only thing people check out on social. Stories allow you to show more of your salon and business. They’re perfect for highlighting events, but they’re just as fun for a glimpse behind the scenes, to show “life as it is”. Try to tell real “stories”, by showing for example a service beginning to end! Don’t forget to save a great story to your profile and organise them in themes. Otherwise all your great work is gone after 24h!

#Instagrammable

Use “instagrammable” elements and backgrounds for your photos. Have your hands and nails really come to life! Use vibrant, contrasting backgrounds such as a nice blouse or your client’s handbag. Or use a ProNails magazine or a natural material such as wood or marble. Have your client hold something for a more natural position: a fun plant, a ProNails product, a fun gadget or a coffee cup. Be creative! Find inspiration in things you like too. Add a personal touch to each image!

#LinkinBIO

Make sure your profile (or “BIO”) always has all necessary and the most recent information a client needs to reach you. Always show a link to your website, add the services you offer, how they can book an appointment, etc.

Looking for more social power for your #BoomingBusiness?

Find more on pronails.com/nail-it-on-instagram

55

CONVENIENT TRAVEL SIZE PACKAGING WITH BRUSH!

BOOST YOUR SALES AT THE COUNTER GET THE VITAMINI'S! Looking for ways to increase your client's spend? All you have to do is place this beautiful box on a visible spot on your counter. This product will sell itself, no doubt about it! Each client can benefit from this mini cuticle oil in a convenient on-the-go packaging. After all, you know Vitamina Cuticle Oil simply is the most nourishing and effective cuticle treatment there is.

VITAMINI CUTICLE OIL – 5 ML DAILY VITAMIN CARE FOR YOUR CUTICLES

Packed with rejuvenating antioxidants & vitamins. It contains the most nourishing and skin calming ingredients, such as almond oil, wheat germ oil, macadamia oil and laurel oil.

It will nourish the nail matrix, which is the area where nails are formed.

For beautiful, healthy and strong nails, taking extra care of cuticles and the area around the nails is essential.

This cuticle oil is the ideal, rich treatment to repair and nourish dry, irritated or damaged cuticles.

40 PCS

HOW TO USE IT

Push the tube gently and apply Vitamina oil to each cuticle using the brush. A little goes a long way! Massage the oil into the cuticles. Repeat as many times as you want!

WHO IS IT FOR?

- Everyone. All your Gel, Sopolish and LongWear clients need this!

After all, this daily treatment will keep cuticles and nails healthy and strong.

- Especially for clients with sensitive, irritated or dry cuticles, this treatment is much needed. They will be forever grateful!

56 NAILY NEWS AW19-20

Vitamini Cuticle Oil 5 ml Box 40 pcs ref. 29366

BUSINESS

MARKETING TOOLS DISPLAYS

LongWear Show Display Pack 12 pcs AW19/20 - ref. 29367 incl. 12 LongWear collection colours incl. ring with 30 empty colour sticks incl. stickers for the colour sticks to name & number the colours LW / SOP / GLK

Floor Display Card AW19/20 - ref. 29374

LongWear Table Display 36 pcs (empty) - ref. 29089 Personal Touch Table Display Card 25 x 17,5 cm - ref. 29372

Enigma Table Display Card 25 x 17,5 cm - ref. 29371

57

BUSINESS

Double sided Sopolish Display Card AW19/20 - ref. 29369 for Personal Touch and Enigma Collection Sopolish Display Base 8 pcs (empty) + 12 colour-sticks ref. 28895

SURPRISE YOUR CLIENTS WITH THE ULTIMATE GIFT: SILKY SOFT HANDS! Delight your clients with a mini Anti-age Lightweight Hand Cream in a sparkling gift box. Everyone deserves the gift of soft hands!

Use it to decorate your Christmas tree and give your salon an instant holiday feel.

Afterwards you can be sure your clients will be back for more.

So take this opportunity to plant seeds for future retail sales of the 50 ml Anti-Age Lightweight & Rich Hand Cream.

FAIRS ESTETIKA AUTUMN 2019 Brussels, Belgium 5-7 October TOUCH OF PARIS Belgrade, Serbia 12-13 October COSMETISTA EXPO 2019 Casablanca, Morocco 19-22 October End of Year Gift Holiday Lightweight Hand Cream 20 ml - 60 pcs ref. 71365

58 NAILY NEWS AW19-20

NEW POSTERS & PICTURE BANNERS

PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Birgit Serruys, Loes Mertens, Sandrine Roelants NAIL STYLISTS: Gerlaine Jaramillo, Natalya Grudinina, Patricia Lima, Sandrine Roelants, Jovana Milivojević PHOTOGRAPHY: Tom De Roeck, Kathelijne Seeldraeyers

Poster Mood Booster 50 x 70 cm - ref. 29401

Poster Swipe Bright 50 x 70 cm - ref. 29402

FASHION PICTURES: Etienne Tordoir (CatwalkPictures)

Poster Lunar Twilight 50 x 70 cm - ref. 29405

HAIR & MAKE-UP: Kim Printemps STYLIST: Audrey Heselmans LAYOUT: Android COPYWRITING: Michael Van de put, Marina Cabraja, Charlotte De Loose, Brigitte De Ruysscher TRANSLATIONS: Biljana Simišić, Ksenija Melentić, Charlotte De Loose, Daniel Sousa, Elena Tsakalos, Fatou Seck, Laura Dominguez, Lena Dulaurent, Lucia Rodríguez, Marta Codato, Plamena Georgieva, Brigitte De Ruysscher

Poster Red Moon Rising 50 x 70 cm - ref. 29403

Copyright © August 2019 Professionails NV All rights reserved. Nothing from this issue may be reproduced without the prior consent of the publisher.

29399_Picture Banner Enigma 65x170cm_AW19-20_HR.indd 1 29398_Picture Banner Personal Touch 65x170cm_AW19-20.indd 1

03-07-19 16:48

Picture Banner Personal Touch 65 x 170 cm - ref. 29398

Picture Banner Enigma 65 x 170 cm - ref. 29399

03-07-19 16:45

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Master Clear 3-in-1 14 ml - ref. 24310

Master French White 3-in-1 14 ml - ref. 24313

Master Milky Pink 3-in-1 14 ml - ref. 24311

Master Nude 3-in-1 14 ml - ref. 24312