ProNails Naily News Magazine SS18_EN

FOR SUCCESSFUL NAIL PROFESSIONALS | SPRING - SUMMER 2018

E N G L I S H

BECOME THE MASTER OF YOUR OWN TIME

TICK, TOCK …

STOP THE CLOCK!

WHAT WOULD YOU DO WITH 2 HOURS MORE A DAY?

DISCOVER PRONAILS’ TIME-SAVING INNOVATION ON P. 16

INNOVATION

ProNails offers continuous innovation to help nail professionals grow

Become the MASTER of your own time ProNails Smart Light: Switch on the future!

Dear beauty professional,

16 30

INSPIRATION

Discover the latest colour trends & the hottest nail looks of the season

Wildflower Colour Trends Wildflower Nail looks & Nail Art Little Havana Colour Trends Little Havana Nail looks & Nail Art

4 10 34 42

ACADEMY

Grow your expertise or start your career at the n° 1 nail academy

Want to become a master stylist too?

26

EXPERT TALK

Beauty professionals & experts share their knowledge and experience with you

Curious about curing The n° 1 colour gel for professionals Foot Care essentials for a carefree summer!

The incredible benefits of Hand & Nail Serums

28 33 48 50

BUSINESS

Proven tips and tricks to grow your business successfully

Grow your business with LongWear New posters & banners

56 59

Delivering top quality: that is your daily ambition. And that is why you are often short on time, and short on (wo)manpower! Keeping your clients happy and your business healthy is a constant challenge, but that doesn’t mean you are willing to work too fast or at a lower level!

At ProNails we put our all into innovations which help both your clients and you. With our new Master and One Gels you can now offer the same service, with an even better result, in a lot less time. That will not only improve your profitability, it will also give you more time for family, friends and yourself. Talk about an impactful innovation!

With this new edition of Naily News we’d like to inspire, motivate and inform you, to help build your success as a beauty entrepreneur.

Next to experts, we showcase nail technicians. Passionate professionals like you. Because in the end, you are our biggest inspiration!

I wish you a successful season, Paul Parein, CEO ProNails

PEOPLE OF PRONAILS

ProNails brings people together that are passionate for nails and beauty

Meet the Master stylists New ProNails Premium Salons

24 53

3

INSPIRATION

Wildflower PRONAILS COLLECTION SPRING SUMMER 2018 Wildflowers do not belong in a vase.

They are at their most beautiful in nature, where they truly shine with surprising colour touches. Totally unique and totally themselves, just like you!

4

NAILY NEWS SS18

r 5

INSPIRATION

FLOWER POWER CATWALKS

6

NAILY NEWS SS18

Walking bouquets at Moschino, pastel, flowery dresses at Rodarte, cool flower girls at Alexander McQueen and floral fashionistas at Christian Wijnants: the SS18 catwalk was in full bloom. The ‘it’ dress this summer? Dreamy and flowy, combined with matching ProNails nails.

Whether you opt for English romanticism, 70s flower power boho chic, or stylised, oversized prints: this summer you’ll be in full flower mode!

A TRUE FLOWER REVOLUTION IS COMING! PREPARE FOR PETAL POWER! #FreeAsaWildflower

RODARTE

MOSCHINO

ALEXANDER MC QUEEN

GIORGIO ARMANI

CHRISTIAN WIJNANTS

RODARTE

7

INSPIRATION

Wildflower

With the new ProNails Wildflower collection, the coming spring/summer season will be in full bloom. Even though they may seem demure at first sight, these pastel tones are not for frumpy wallflowers. They’re colourful and a tad flamboyant, resulting in fresh and carefree nail looks.

02

01

01

02

03

Bloom like a flower, sting like a bee A cute, slightly naughty, soft yellow, buttercup hue. Toughen it up with a perfecto jacket and pointy pumps.

Monet on my mind Transform your nails into a timeless work of art, inspired by Monet’s waterlilies. Romantic and yet sultry, especially if you match the pastel colours with your outfit. Copy pastel!

Misty mauve You’d rather be a whirlwind than a breeze, right? So blow people away with a powerdy purple brush stroke. This colour calls for dreamy, romantic dresses and playful see-through blouses.

Gellak n° 228 10 ml - ref. 29004

Gellak n° 229 10 ml - ref. 29005

Gellak n° 230 10 ml - ref. 29006

Sopolish n° 182 8 ml - ref. 29019

Sopolish n° 183 8 ml - ref. 29020

Sopolish n° 184 8 ml - ref. 29021

LongWear n° 182 10 ml - ref. 29035

LongWear n° 183 10 ml - ref. 29036

LongWear n° 184 10 ml - ref. 29037

BUCKLE UP BUTTERCUP

8

NAILY NEWS SS18

YOU SILLY WATER LILY

TIPSY TUMBLEWEED

04

06

03

05

04

05

06

Saddle up, prairie girl Dusky pink is a definite ‘do’! And real prairie girls know how to use it to their advantage. Cowgirl boots and a skirt cinched in at the waist: let your personality do the talking, while your nails softly whisper.

Don’t be a wallflower, be as free as a wildflower Flower children do not fall in line.

They drift wherever the wind carries them, with fresh green nails and flowers in their hair.

The difference between ‘boring’ and ‘playful’ lies in a subtle brush stroke.

Early birds with nightly splendour Morning glory flowers may have the colour of the night, come morning they are already in full bloom, glistening under the dew drops. This purple blue, reminiscent of the night sky, has a shimmering organza effect, which makes your nails bloom, from morning to night.

Gellak n° 231 10 ml - ref. 29007

Gellak n° 232 10 ml - ref. 29008

Gellak n° 233 10 ml - ref. 29009

Sopolish n° 185 8 ml - ref. 29022

Sopolish n° 186 8 ml - ref. 29024

Sopolish n° 187 8 ml - ref. 29025

LongWear n° 185 10 ml - ref. 29038

LongWear n° 186 10 ml - ref. 29039

LongWear n° 187 10 ml - ref. 29040

MY LITTLE PEONY

LIVE WILD, FLOWER CHILD

MORNING GLORY

9

INSPIRATION

Get the look 10 NAILY NEWS SS18

BLOOMINGLY BEAUTIFUL NAILS WITH THESE ENCHANTING SPRING LOOKS Nothing new about flowery nails? You haven’t seen these spring looks yet! A truly talented hand will be able to draw elaborate flowers with this bouquet of colours.

But even if you’re no artist, you can make bloomingly beautiful nails with our new nail art items.

BLOOMING NAILS

BY G E R L A IN E JA RAM ILLO

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

01

02

01 Gellak n° 228 Buckle Up Buttercup 10 ml - ref. 29004 02 Gellak n° 230 Tipsy Tumbleweed 10 ml - ref. 29006 03 Gellak n° 231 My Little Peony 10 ml - ref. 29007 04 3D WILDFLOWERS 12 pcs - ref. 29054

3D nail art flowers to decorate gel nails

04

03

11

INSPIRATION

FLOWY FLORAL DRESS

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

BY SA N D R IN E R O ELANTS

04 02 03

12

NAILY NEWS SS18

01

01 Gellak n° 228 Buckle Up Buttercup 10 ml - ref. 29004 02 RAINBOW NAIL ART NYLON

ref. 29055

Nail art threads in rainbow colours to decorate gel or Sopolish nails.

03 PETAL POWER

4 g - ref. 29049

Flower petals to decorate gel or Sopolish nails, made from coloured sea shells.

04 Gel Paint Gilding Gold 5 ml - ref.28827

‘MONET’ ON MY MIND

04

BY SA N D R IN E R O E LANTS

01 Sopolish n° 183 You Silly Water Lily 8 ml - ref. 29020 02 Sopolish n° 185 My Little Peony 8 ml - ref. 29022 03 Sopolish n° 187 Morning Glory 8 ml - ref. 29025 04 Stamping Plate Wildflowers + Scraper ref. 29059 04 Art Stamp ref. 28773

02

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

03 01

13

INSPIRATION

BOTANICAL BEAUTY

BY SA N D R IN E R O E LANTS

02 01 03

01 Sopolish n° 185 My Little Peony 8 ml - ref. 29022 02 STAMPING PLATE

WILDFLOWERS + SCRAPER ref. 29059

When it comes to sophistication, nothing beats an ultrafine flower print on nails. With the Wildflower Stamping Plate it is really easy and still as detailed as a botanical print.

03 Diamond Deco Tool ref. 28971

14 NAILY NEWS SS18

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

WHAT’S YOUR STORY MORNING GLORY?

BY N ATA LYA G R U D ININA

01 Gellak n° 231 My Little Peony 10 ml - ref. 29007 02 Gellak n° 233 Morning Glory 10 ml - ref. 29009 03 Gel Paint White Canvas 5 ml - ref. 28824

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

03

01 02 15

INNOVATION

BECOME THE MASTER OF YOUR OWN TIME Busy, busy, busy … as a beauty professional you’re always short on time.

What if you had 2 extra hours a day? Would you use it to take care of more customers? Take some well-deserved me-time? Or spend more time with family and friends? Now the choice can be yours, as ProNails offers you the time-saving solution you’ve been dreaming of!

16

NAILY NEWS SS18

DARE TO WORK THINNER. LEARN TO WORK FASTER. TRUST IN THE MASTER. AND MAKE TIME FOR THE THINGS THAT MATTER MOST! INTRODUCING THE MASTER GELS, INCREDIBLY STRONG AND SHINY 3-IN-1 LED GELS IN ONE BOTTLE. These remarkably strong 3-in-1 BUILDER Gels guarantee a very strong adhesion on natural nails and an impeccable shine after curing. You can apply it very thinly to create nails that look ultra natural, or to create extensions on stencils for normal to strong nails. The MASTER Gels save are the ultimate time-saving solution that will reduce your client service time dramatically!

AND YOU? HOW WOULD YOU USE YOUR EXTRA TIME?

Share it on Facebook or Instagram! #masterstylist #masternails #masteryourtime #timesaving #nails #instanails #gelnails #nailtech #nailsalon #busy #beauty #businesswomen #qualitytime

17

18

NAILY NEWS SS18

TICK, TOCK …

STOP THE CLOCK!

INNOVATION

NEW 3-IN-1 LED/UV GELS:

THE ONE & MASTER GELS Those who are in the service industry know: the shorter it takes, the better for your clients, and for you! So saving time is a must! Certainly for a busy nail technician like you!

The NEW ProNails 3-in-1 BUILDER Gels were developed specially to reduce treatment time, while still guaranteeing excellent end results. These 3-in-1 BUILDER Gels, which are incredibly strong, come in two different viscosity types: medium runny (ONE) and very runny (MASTER).

ONE The ProNails ONE LED/UV Gel truly is one of a kind!

This incredibly strong 3-in-1 BUILDER Gel, with medium viscosity, offers an incredibly strong adhesion to natural nails and a fantastic shine after curing. It can be used for extensions on forms, both for natural and strong nails. Break your own time record by using the ProNails ONE DROP® application technique: 4 fingers, 60 seconds in THE LIGHT, no more filing. Depending on your experience as a nail technician you can save considerable time with each client!

ONE DROP® DOES THE JOB!

ONE CLEAR TIME-SAVING FANTASTIC SHINE ONE DROP® TECHNIQUE 4+1

“The One is very strong and super easy to work with, it’s really an innovative technique and so convenient that you don’t have to think about using 1,2 or 3 different products. It also gives an amazing shine on top of any colour gel!”

Ana Sofia Couceira, Portugal

• Incredibly strong adhesion to natural nail • Impeccable shine after curing • Fast and easy to use • Save time with the ProNails ONE DROP® application technique • Curing 4 fingers at once • No need for filing • For nail technicians with moderate to advanced experience • Less suitable for brittle, flexible nails • Considerable time gain per client, depending on the level of experience 15 ml - ref. 24309

19

INNOVATION

ONE MASTER DROP® DOES THE JOB!

MASTER LED/UV GELS The ProNails MASTER Gel is a low viscosity 3-in-1 LED/UV Gel in a bottle. This incredibly strong 3-in-1 BUILDER Gel guarantees a super strong adhesion to normal to strong nails and a fantastic shine after curing. Apply thinly to create nails that look ultra natural or to create extensions on forms. With the ProNails MASTER DROP® technique, without filing after curing, you can dramatically shorten your client service time. The gel, which smoothes itself out, is ideal for experienced nail technicians. The brush in the bottle simplifies applications on 4 fingers at a time. Curing IN THE LIGHT for 60 seconds and no need to file.

The MASTER Gel comes in 4 beautiful colours: CLEAR, FRENCH WHITE, MILKY PINK & NUDE.

"I used the Master Gels on 15 clients already and I gained 20 – 30 minutes per service! The clients themselves are super enthusiastic about how thin and natural their gel nails are, and they love that the service is a lot shorter! For me 2018 will be the year of real salon profitability!”

Nathalie Bureau - Azur Ongles ProNails Premium Salon Menton, France

20 NAILY NEWS SS18

MASTER CLEAR 3-IN-1

MASTER MILKY PINK MASTER NUDE 3-IN-1 3-IN-1

MASTER FRENCH WHITE 3-IN-1

THINNER FASTER MASTER DROP® TECHNIQUE

CAMOUFLAGE NATURAL LOOK IMPECCABLE SHINE

FRENCH MANICURE NATURAL LOOK IMPECCABLE SHINE

4+1

4+1

• Incredibly strong adhesion to natural nail • Impeccable shine after curing • Fast and easy to use • Save time with the ProNails MASTER DROP® application technique • Curing 4 fingers at once • No need for filing • No waste or spilling thanks to the integrated brush (no need to clean the brush) • For experienced nail technicians • Less suitable for brittle, flexible, greasy nails • Extreme time gain per client, depending on the level of experience

• Camouflages the nail plate: a milky, pink, natural look • Impeccable shine after curing • Save time with the LAYOVER or MASTER DROP® technique • Curing 4 fingers at once • No need for filing • No waste or spilling thanks to the integrated brush (no need to clean the brush) • For experienced nail technicians • Less suitable for brittle, flexible, greasy nails • Extreme time gain per client, depending on the level of experience

14 ml - ref. 24310

14 ml - ref. 24311

CAMOUFLAGE NATURAL LOOK IMPECCABLE SHINE

4+1

4+1

• Camouflages the nail plate: a nude, natural look • Impeccable shine after curing • Save time with the LAYOVER or MASTER DROP® technique • Curing 4 fingers at once • No need for filing • No waste or spilling thanks to the integrated brush (no need to clean the brush) • For experienced nail technicians • Less suitable for brittle, flexible, greasy nails • Extreme time gain per clien, depending on the level of experience

• For a natural, French manicure look • Impeccable shine after curing • Integrated brush for fine application and a precise smile line • Curing 4 fingers at once • No need for filing • Easy to apply • Doesn’t yellow • No waste or spilling thanks to the integrated brush (no need to clean the brush) • Extreme time gain per client, depending on the level of experience • For experienced nail technicians

14 ml - ref. 24312

14 ml - ref. 24313

21

INNOVATION

CHOOSING YOUR GEL JUST GOT A LOT EASIER! Each gel has its own unique qualities, usage and technique. Choosing the right gel depends on the desired result, the nail technician’s experience level and the customer’s nail type. Separate single function gels (such as base gels, builder gels and glosses) help beginning nail technicians to acquire the right technique to create perfect nails. Experienced nail

BASE

FLEXI BUILDER

HARD BUILDER

5

1/1

1/1

5

1/1

1/1

5

1/1

1/1

4+1

22 NAILY NEWS SS18

technicians can opt for time-saving all-in-one gels like the ONE or MASTER gel.

Immediately find all you need in this complete overview of the NEW ProNails LED/UV construction gels, classified by functionality. Choose your gels based on function, colour, flexibility, application method and experience level. All ProNails LED/UV base gels cure in 30 seconds in THE LIGHT (or 2 minutes in UV). All ProNails builder gels and 3-in1 gels cure in 60 seconds in THE LIGHT (or 2 minutes in UV). With the NEW ProNAils SMART LIGHT you will soon cure all your base and builder gels in just 30 seconds SOFT mode. Read more about this on page 30.

3 IN 1

CAMOUFLAGE

4+1

REPAIR

1/1

4+1

1/1

1/1

HARDNESS 4+1

4+1

HARD - MEDIUM - FLEXIBLE CURING 5

4+1

1/1

FIVE FINGER - FOUR FINGERS & THUMB SEPERATELY - FINGER

BY FINGER VISCOSITY

1/1

LOW - MEDIUM - HIGH EXPERIENCE LEVEL

BEGINNER - MEDIUM - ADVANCED SELF-LEVELING

NOT - MEDIUM - VERY TRANSPARENCY 4+1

4+1

TRANSPARENT - SEMI - MILKY - FULL COLOUR NO FILING

NO WIPING

TIME-SAVING

23

PEOPLE OF PRONAILS

MEET THE MASTER STYLISTS! MEET CAROLINE BIZET AND DISCOVER WHY SHE LOVES BEING A MASTER STYLIST! Caroline Bizet #masterstylist ProNails Premium Salon Schilde, Belgium

Hi Caroline, what is your experience with the MASTER gels?

ProNails gave me – and some other salons – the opportunity to test the MASTER Gel. It truly is a 3-in-1 gel as it not only adheres and builds perfectly, but also creates a perfect shine. The MASTER Gel is applied straight after the primer. First, use a thin layer as a base coat and then apply a slightly curved layer, using the MASTER DROP® technique. The gel immediately smoothes itself out, so it doesn’t require any filing.

What are some of your clients’ reactions to the MASTER Gel? They are all really positive, like: “Finished already? Wow, that’s really fast!”

“Really strong, and yet so thin.”

“A truly natural look.”

“It’s looks like a transparent polish.”

What is your professional opinion?

The MASTER GeI is really easy to use, once you’ve mastered the technique. After curing it is super hard, similar to the ProNails Hard Builder Gels. It also saves you time, so you can treat more clients a day.

And that helps you make more money when you have your own salon.

"This innovation changes nail styling as we know it, both for professionals and clients!

The product, the resistance, the strength, the application method, I’ve never seen anything like it."

Allejandra, Spain

24 NAILY NEWS SS18

What impact does this new gel have on you as a professional, and on your business?

With the MASTER Gel I gain up to 30 minutes a client, every single day.

Time that really comes in handy for a beauty professional. I can use it for my accounting, for my social media, for salon or appliance maintenance, for orders, etc. It has really given me peace of mind. What is more, the MASTER Gel helps me finish earlier at night. As I can work faster, I can fit in any last-minute clients during the day. So I no longer have to work longer in the evening.

It also holds advantages for the business side. Even though I have more than enough clients for 2 nail stations, hiring an extra pair of hands is serious cost. Thanks to the Master

"The new 3-in-1 Gels are perfect to make nail extensions. Whether you want them short or long, you always achieve the perfect result."

Elisabeth, Spain

“FINISHED ALREADY? WOW, THAT’S REALLY FAST!”

Gel, the turnover per nail stylist is considerably higher. . Before, it took 1 hour and 15 minutes for a gel refill, even longer for a new set of gel nails. With the MASTER Gel you win up to 30 minutes a client. And that makes clients happy too! They get an even better result, in less time, so they gladly pay for the service.

The MASTER Gel really pays off, which is its biggest asset for me as a business owner.

Does the MASTER Gel have an impact on your private life?

Yes! I finally have time to do my own nails (laughs)!! As a nail technician your nails are your business card, but sometimes you just don’t have enough time to look after them. Even the best stylists walk around with really ugly

"My experience with the Master Gels is that they are really efficient to work with.

They require hardly any filing which saves your energy, but is also good for your heath as a nail stylist. On top of that they will definitely make you more money because you will work faster!"

May-Helena, Sweden

outgrowth. Now we can touch up our nails during our lunch break and still have time for a nice cup of coffee and a little treat!

laptop at home, but now I no longer need to. I also have time to do some sports, to empty my head, and that’s really important. Being a nail stylist is a tough job, both physically and mentally. So you really need the

“REALLY STRONG, AND YET SO THIN.” I can also take care of my orders, accounting and marketing during the day now. That frees up time in the evening, which I can use for some quality time with my family. Before, I would spend hours behind my

"The Master and the One Gels are a dream come true for experienced nail technicians.

They require the right training and technique, but once you master this, they allow you to create absolutely beautiful, naturally thin, perfect nails.

The kind that every client longs for!"

Raquel, Spain

time to look after yourself and to just let go.

I’m sure the MASTER gels will soon improve the lives of nail professionals everywhere!

"This gel is a unique ProNails innovation. The first 3-in-1 in a single bottle. It will help nail technicians around the world save a lot of time!"

Eya, ProNails Tunisia

25

ACADEMY

WANT TO BECOME A MASTER STYLIST TOO? Working faster is a skill you really need to learn.

Applying thinner nails takes guts. You need to be able to trust your product à nd your own expertise. Because a MASTER Gel requires a true MASTER stylist. Do you want to be a master too? Follow one of the ProNails Academy workshops!

These workshops will help you MASTER our revolutionary, new 3-in-1 gels. Letting go of old habits and letting the gel do the work: that is what they are all about!

26 NAILY NEWS SS18

BECOME THE MASTER OF YOUR OWN TIME!

BECOME THE MASTER OF YOUR OWN TIME!

BECOME THE MASTER OF YOUR OWN TIME!

SERVICE MORE CLIENTS

SHARE MORE TIME WITH FAMILY AND FRIENDS

ENJOY SOME WELL-DESERVED ME-TIME!

MASTER WORKSHOP With the revolutionary MASTER Gel you can place the thinnest, most natural looking gel nails. Straight from the bottle. During this workshop you will learn how to apply the MASTER GELS and save time! Go for it and learn to work thinner and faster!

Duration: 3 hours

ONE WORKSHOP Do you know how to place a full set of gel nails, in less than 45 minutes?

How to create flexible and super strong nails that still look ultra natural?

The ONE Gel does the job! The first real 3-in-1 LED/UV Gel can be used as a base, a builder à nd a gloss! Discover this revolutionary product and its advantages.

Duration: 3 hours

INVEST 3 HOURS OF YOUR TIME IN A FREE WORKSHOP AND WIN BACK THIS TIME IN LESS THAN A WEEK!

SIGN UP NOW! Contact your local Training Centre or check the ProNails website for detailed information on all ProNails Academy training programmes.

27

EXPERT TALK

BY BIRGIT SERRUYS R&D DIRECTOR AT PRONAILS HQ

CURIOUS ABOUT CURING How do nail gels cure?

What is a Photoinitiator?

LED/UV Nail gels are a mixture of molecules (monomers and oligomers) which link together to create a long chain called a polymer. These polymer chains then become further entangled and continue to cross-link to form a strong network of cured gel. A photoinitiator is used to start this chain reaction.

A photoinitiator is a molecule which causes the LED/ UV gel to cure when exposed to UV light at the correct wavelength and intensity. There are many types of photoinitiators which react at different wavelengths of UV or LED light. ProNails LED/UV gels contain a combination of photoinitiators which cure under both wavelengths of LED and UV light.

28 NAILY NEWS SS18

0

60 sec

2 min

CURING TIME

3-in-1 gels and heat-spike Any 3in1 gel will always have a higher heat spike that a regular 3-fase gel. This is because this gel must not only cure to become a strong base and builder gel, it must also form a shiny and strong top layer as a gloss.

The harder and more shiny the gel, the more it needs to cross-link to achieve the required end result. The more cross-links the more energy is released.

Why do nail gels generate heat?

During the polymerization process the molecules open their double bonds to link together and hereby release energy in the form of heat. The more double bonds, the faster the reaction will be and the more heat this will generate.

Why do gels release more heat at the beginning of the curing process?

This heat is more noticeable at the beginning of the curing process because there are lots of double bonds which massively cross-link with each other. The longer the reaction time, the slower the reaction speed becomes.

This is because less double bonds remain available and it is more difficult for the chains to link together as they are hindered by the already formed polymer chains. That’s why most heat is released at the beginning of the curing process as the reaction speed is at its highest.

HEAT GENERATION

REACTION SPEED

What is the influence of room temperature on heat spike?

The temperature inside the nail salon, and of the product itself, plays an important role with regard to perceived heat sensation. The reaction speed doubles with a temperature increase of 10 °C. This is because the particles move more easily and rapidly. Therefore they cross-link faster and release their energy simultaniously.

+ 10°C ↗ POLYMERISATION

How to avoid heat-spikes?

CURING TIME

HEAT GENERATION

There are 6 things you can do as a nail stylist to avoid excessive heat spikes in your salon.

1.

HEAT GENERATION

CURING TIME

2.

HEAT GENERATION

How does curing time influence heat?

CURING TIME LED gels typically cure twice2 minor four times faster than UV 60 sec gels. The shorter the curing time the faster the reaction HEATand GENERATION speed the more concentrated the heat emission will be. That’s why LED gels typicaly generate more heat at the start of the curing process than UV gels. At ProNails we control this by using the right molecules in CURING TIME the formula as well as the correct type and amount of photoinitiators.

0

60 sec

2 min

CURING TIME

HEAT GENERATION

Do not over-file the nail plate. This is often the main cause of heat spike as the nails become too thin and the damaged nail bed becomes over-sensitive.

3.

Make sure you control the temperature of your salon and your products. Each temperature increase of 10°C will double the reaction speed and therefore also the heat emission.

4.

Do not apply more product than necessary and work as thinly as possible.

The more product you use, the more heat will be released. The new ProNails LED/ UV gels are more self levelling and require less filing, which allows you to use less product.

5.

0

60 sec

2 min

CURING TIME

If you have clients with damaged or over-sensitive nail beds you can reduce the heat sensation by applying thin individual layers and curing each layer separately.

6.

Cure with the NEW ProNails SMART LIGHT. Thanks to the SOFT START function possilble heat-spikes are reduced.

REACTION SPEED

0

Use the correct curing lamp from the supplier of your gel. Nail brands design their curing lamps and gels for a perfect curing match.

+ 10°C ↗ POLYMERISATION

INNOVATION

NEW white design: Pure esthetic and less prone to dust collection, resistant to ProNails Clinilotion cleaning liquid.

COMING SOON

PRONAILS SMART LIGHT WITH SMART LED-TECHNOLOGY

SWITCH ON THE FUTURE! 30 NAILY NEWS SS18

FOR SMARTER AND FASTER CURING OF ALL PRONAILS GELS NEW SMART LED TECHNOLOGY ceramic substrate 36W LED lights 12x 400 nm LED lights for perfect curing of LED gels 10x 365 nm LED lights for perfect curing of UV gels

4 Timer buttons: 30 sec & 60 sec Soft Start, 30 & 60 sec Full Start

Soft Start Function to reduce heat spikes for sensitive clients

Double sensor for automatic on/off with in/out hand motion

Illuminated Logo: indicating Soft function (turquoise) or Full capacity (blue)

Removable magnetic bottom plate

Manual Force On/Off function

Removable Silicon protection pad: easy to clean and remove any gel residues.

Perfect 5 finger curing thanks to optimal LED positioning & angle, and individual finger positioning.

Pedicure Foot piece: provides extra height, after removal of bottom plate, for easy foot positioning under the lamp.

31

INNOVATION

SWITCH ON THE FUTURE WITH SMART INTELLIGENCE CURING The ProNails SMART LIGHT has four individual timer buttons with built in smart LED intelligence. The timer buttons come in 30 and 60 seconds in either Full Start or in Soft Start function. The SOFT START function , allows you to control the power output of your lamp at the beginning of the curing process to reduce heat sensation on the nail. The FULL START function uses the full capacity of the lamp for optimal curing of colours and glosses.

THE ULTIMATE SOLUTION TO HEAT-SPIKE: PRONAILS SMART LIGHT All ProNails Base and Builder gels cure in 30 seconds SOFT START. The 30 sec SOFT START function will start at 40% capacity and will gradually increase to 100% as shown in the graph. For sensitive customers you can slow down the curing process to 60 seconds SOFT START instead: this will start the curing at a reduced capacity (of 20%) and will increase more slowly to 100%.

The ProNails Smart Light is highly recommended with the use of 3-in-1 gels such as the MASTER and ONE for optimal speed and heat control.

SMARTER & FASTER CURING TIMES 30 SEC SOFT START*

30 SEC FULL START

60 SEC FULL START

BASE GELS

BRUSH-ON GLOSS GELS (BOTTLE)

GLOSS GELS (IN JAR)

FLEXI BUILDER GELS

SOPOLISH (BASE-COLOUR-SHINE)

HARD BUILDER GELS

GELLAK COLOUR GELS

3-IN-1 GELS (MASTER & ONE)

FRENCH MANICURE GELS

CAMOUFLAGE GELS REPAIR GELS 32 NAILY NEWS SS18

*For very sensitive clients use 60 SEC SOFT START instead for an even slower and softer curing.

PRONAILS GELLAK THE N°1 COLOUR GEL FOR PROFESSIONALS FAST & FABULOUS The ProNails Gellak colours spread out easily and evenly, they do not run into the cuticles, are thin and contain a large amount of pigments. They cure in just 30 seconds in the Smart Light and in The Light. There is no sticky layer after curing and no filing required at all. Long-lasting durability ensured until the next refill. ✔ More than 200 amazing colours ✔ Easy To Apply ✔ Cures in 30 sec FULL in the Smart Light ✔ Cures in 30 sec in The Light ✔ Perfect Covering in just 2 layers ✔ No fading ✔ No sticky residue ✔ No filing required

TIMESAVING –NO FILING – FULL COVERING – NO WIPE

NEW COLOURS SPRING - SUMMER 2018 228

229

230

231

232

233

234

235

236

237

238

1239

INSPIRATION

LITTLE HAVANA PRONAILS COLLECTION SPRING - SUMMER 2018

INTENSE AND PASSIONATE. GRAB LIFE BY THE NAILS! Me encanta la vida! When we’re on holiday, everything is so much more intense. So much more tasty. So much more beautiful. But once we’ve returned home, we lose that passion a lot faster than we’d like. And life returns to 50 shades of – yawn - … Right!

34 NAILY NEWS SS18

35

INSPIRATION

A LITTLE PIECE OF TROPICAL PARADISE: THÁT’S WHAT WE NEED! Just like the Cuban immigrants once did in Miami, ProNails’ Little Havana collection helps you create your own tropical destination. Right there where you can see it every minute of the day: on your fingertips.

No city makes you experience the splendour of colour so intensely as Havana does. Even though the oldtimers and palaces may have lost their original grandeur, they still look as beautiful as before in freshly painted, vibrant colours.

36 NAILY NEWS SS18

COLOURFUL AT ANY AGE The colourful streets of Havana prove it: colour has no expiration date! The oldtimers, the monuments, the inhabitants ‌ they are all equally dynamic and sensual, no matter how old they may be! Brightly coloured nails are not only for young girls.

They are the privilege of the passionate. And yes, of the pensioners too!

37

INSPIRATION

LITTLE HA VA NA 03

04

02

01

05

38 NAILY NEWS SS18

06

01

02

03

04

05

06

#Smouldering LikeACigar Ay Caramba!

Your seduction becomes truly explosive with this dynamite of a colour.

Smouldering like a cigar, and yet very sophisticated.

Especially in combination with a colourful turban in your hair and a little Buena Vista Social Club!

#SunKissMe “Papa loves Mambo”, as the popular 50s song says. And now we know why.

This royal colour is the warmblooded woman’s trademark. Looks at its best with caramel coloured, tanned skin.

#UltraVioleta All senses alert!

This bright colour is thé colour blocking favourite. Perfect in combination with bright red, canary yellow, acid green …

Explore your limits and experiment with your wardrobe and/or nail art.

#BabyYouCan DriveMyCar Describe ‘holiday’ in a single colour and you undoubtedly come up with this Caribbean classic. A typical oldtimer hue, which makes you feel like a ride. But remember this unwritten rule: whoever wears the nail polish, holds the wheel!

#ReadyToRum-ba The way to the bar is paved with broken hearts. A cocktail never looked so irresistible as in your perfectly manicured hand.

One turn of your straw and you’re surrounded by longing dance partners. Ready?

Set! Rumba!

#CubanitaLibre They are intelligent, attractive and fiery in dance and word. Release the Cubanita in you with this breathtaking bordeaux. This sultry undertone is suitable both for ‘ton sur ton’ and daring colour blocking combinations.

Gellak n° 234 10 ml - ref. 29010

Gellak n° 235 10 ml - ref. 29011

Gellak n° 236 10 ml - ref. 29012

Gellak n° 237 10 ml - ref. 29014

Gellak n° 238 10 ml - ref. 29015

Gellak n° 1239 10 ml - ref. 28918

Sopolish n° 188 8 ml - ref. 29026

Sopolish n° 189 8 ml - ref. 29027

Sopolish n° 190 8 ml - ref. 29028

Sopolish n° 191 8 ml - ref. 29029

LongWear n° 188 10 ml - ref. 29041

LongWear n° 189 10 ml - ref. 29042

LongWear n° 196 10 ml - ref. 29061

LongWear n° 191 10 ml - ref. 29044

BUENA VISTA SISTA

MAMBO MANGO

ENA-MORADO & VIOLETA

CARIBBEAN CHEVY

DESPACITO MOJITO

MUST HAVE RED

Sopolish n° 66 8 ml - ref. 28212 LongWear n° 192 10 ml - ref. 29045

LongWear n° 66 10 ml - ref. 28878

39

INSPIRATION

LITTLE HA VA NA

40 NAILY NEWS SS18

COLOUR BLOCKING IS BACK! This summer, fashion rediscovers the power of colour. Head to toe in one single colour, or a mix of different tones? Anything goes! Chili red and flashy purple seamlessly match with exotic yellow and tropical lime green. Deep burgundy offers some contrast and a sultry, warm undertone. And petroleum blue adds a tropical touch.

ROBERTO CAVALLI

TOM FORD

CALVIN KLEIN

CAROLINA HERRERA

DOLCE & GABBANA

LANVIN

41

Get the look TREAT YOUR CLIENTS TO THE SULTRY, TROPICAL VIBE OF LITTLE HAVANA. FROM FEET TO FINGERTIPS!

42 NAILY NEWS SS18

INSPIRATION

PINEAPPLE SAMBA

BY G E R L A IN E JA RAM ILLO

04

02

01

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

03

01 Gellak n° 237 Caribbean Chevy 10 ml - ref. 29014 02 STAMPING PLATE LITTLE HAVANA + SCRAPER ref. 29058 This colourful mix of Havana tile motives and tropical prints brings every nail to life. Choose highly contrasting colours for maximum effect.

03 SAMBA SHAPES ref. 29050 It is Fiesta time on your nails with these holographic sequins. They come in 4 colours and are ideal for decorating gel nails or Sopolish nails.

04 Diamond Deco Tool ref. 28971

43

INSPIRATION

HAVANA TILES

BY N ATA LYA G R U D ININA

GET THE LOOK

01

Discover how to create this look on: pronails.com/en/video

05

04

01 Gellak n° 235 Mambo Mango 10 ml - ref. 29011 02 Stamping Plate Little Havana + Scraper ref. 29058 02 Art Stamp ref. 28773 03 Slim Nail Art Brush n° 1 ref. 38260 04 Gellak n° 237 Caribbean Chevy 10 ml - ref. 29014 05 Gel Paint Red Expression 5 ml - ref. 28828

44 NAILY NEWS SS18

03

02

UNDER A PALM TREE

BY N ATA LYA G R U D ININA

02 04

01

GET THE LOOK

Discover how to create this look on: pronails.com/en/video 01 Gellak n° 238 Despacito Mojito 10 ml - ref. 29015 02 GEL PAINT

ProNails Gel Paints are the perfect combination of high pigment colour gel and nail art paint. The somewhat thicker gel texture allows nail artists to entirely complete their design without the colour spreading out or drying up. Gel Paint comes without sticky residue after curing, which allows you to apply it on top of your finishing gel for an extra 3D effect!

Discover the new colours of the season: Neon Green ref. 29057 & In The Nude 5 ml – ref. 29056 03 Stamping Plate Little Havana + Scraper ref. 29058 03 Art Stamp ref. 28773 04 Gel Paint White Canvas 5 ml - ref. 28824

03

45

INSPIRATION

GET THE LOOK

Discover how to create this look on: pronails.com/en/video

03

02

01

46 NAILY NEWS SS18

04

BUENA VISTA SISTA

BY N ATA LYA GR UDIN IN A

01 Gellak n° 1081 Noir de Noir 5 ml - ref. 28842 02 Stamping Plate Little Havana + Scraper ref. 29058 02 Art Stamp ref. 28773 03 LongWear n° 165 Extreme White 10 ml - ref. 24169 04 Gel Paint Neon Green 5 ml - ref. 29057

NAIL ART STENCILS Aloha Flowers & Mermaid 2 pcs - ref. 29052 With these self-adhesive nail art nail forms you can easily create tropical flowers or mermaid motives in the colour you want or in glitter powder.

How? Check the video on

pronails.com/en/video

UNICORN NAIL FLAKES

BY SA N D R IN E R O E LANTS

01 02 03 04

Gellak n° 1081 Noir de Noir 5 ml - ref. 28842 Gellak n° 236 Ena-Morado 10 ml - ref. 29012 Gellak n° 37 Hot Red 10 ml - ref. 27184 NAIL FLAKES UNICORN ref. 29051 These special effect nail flakes for gel nails or Sopolish nails create a magical ultraviolet unicorn effect that changes with every colour!

Go for the most striking effect and choose a bright red, purple or black undertone.

03 01 02

04

47

EXPERT TALK

FOOT CARE ESSENTIALS FOR A CAREFREE SUMMER! When summer is on the horizon, every nail professional knows: It’s Pedicure Season!

If you want your customers to enjoy having beautiful feet all summer long, you as a professional know that the occasional pedicure won’t cut it, it’s daily care that does the trick. So don’t be hesitant to promote your Foot Care Retail products during a salon pedicure treatment, your customers will love you for it! Since every ProNails Foot Care product for home use targets a specific problem, it’s your job to offer the right advise based on every clients personal needs. Get to know the 5 Foot Care essentials, so you can offer everyone the right solution for a carefree summer!

DRY FOOT FOAM

CRACKED HEEL FOAM

Walking barefoot on the beach is heaven, but it does dry out your skin. In general, dry foot skin is very common for a lot of people. The best way to prevent it and to have beautiful healthy looking feet all summer long is to use this daily moisturizer, professionally formulated for feet.

Nothing kills a beautiful summer look like sandals with cracked heels.

It’s no surprise this keeps a lot of women from enjoying the pleasure of wearing open shoes. This powerful professional daily formula takes care of this problem in no time.

125 ml - ref. 27789

• Moisturizes & protects dry skin • Reduces eczema • Alcohol & fragrance free • Active ingredient: 10% Urea • Absorbes quickly without leaving a greasy residue

48 NAILY NEWS SS18

125 ml - ref. 27790

• Restores cracked heels • Alcohol & fragrance free • High Urea content: 25% • Absorbes quickly without leaving a greasy residue Nail Colour in picture: Caribbean Chevy - Gellak n°237 Sopolish n°191 - LongWear n°191

For people who suffer from fungal infections, a genuine foot problem, the prospect of summer and showing off their feet could cause stress rather than anything else. To offer these customers a real and effective solution, is to offer them the gift of finally having a carefree summer!

What causes foot fungus?

People often think that you can only pick up a fungal infection in the swimming pool or the sauna, but that’s not true. Fungus spores are everywhere and they are extremely contagious. It is true that fungus has a preference for warm, damp places. Shoes are a wonderful closed environment for this, putting feet at a higher risk of infection. If you get a fungal infection in or under your toe nail, the nail will turn a whitish-yellow colour and certain parts of the nail may start to crumble like chalk.

How to avoid it?

A good daily care for feet is essential in order to avoid fungus infection.

Change your shoes regularly (especially if you perspire a lot), dry your feet thoroughly after taking a shower, wear cotton socks rather than synthetic socks and have regular pedicures by a professional, who can detect a possible problem in time, and offer the right solution.

How to solve the problem?

There are different kind of fungal infections, that require different solutions.

Make sure you offer your customer the correct advise on what product to use.

It is very important to use the product for the full prescribed period of time.

Fungus is made up of very fine threads and if there is just one left undefeated, the problem will be back before you know it.

NAIL PROTECTION TINCTURE

SENSITIVE FOOT FOAM

INTENSIVE CARE FOAM

• Protects against nail fungus • Effective treatment for splitting and discoloured nails • Active ingredients: Clotrimazole & Panthenol • Contains avocado oil to restore natural shine • Does not leave a greasy residue

• Protects against wet foot fungus • For treatment of clammy, peeling skin (Athlete’s foot) • Alcohol & fragrance free • Active ingredient: 1% of Clotrimazole • No Urea • Does not leave a greasy residue

• Protects against dry foot fungus • Effective treatment for itching dry skin • Alcohol & fragrance free • Active ingredients: 1% of Clotrimazole & 10% of Urea • Does not leave a greasy residue

125 ml - ref. 27918

125 ml - ref. 27919

50 ml - ref. 27920

The active ingredient Urea moisturizes intensively. The active ingredient Clotrimazol protects against fungus.

49

EXPERT TALK

THE INCREDIBLE BENEFITS OF HAND & NAIL SERUMS RESTORING YOUR NATURAL BEAUTY

As you are already aware, ProNails, like you, places a great deal of importance on healthy natural nails. Our products make natural nails even more beautiful, they add shine, but they also respect the structure of the underlying nail. The goal is not to conceal nails, but to restore and enhance their natural beauty. This beauty philosophy is reflected through the composition of all of our products. As an example, our LongWear polishes are free of the following 7 ingredients: Toluene, DBP, Camphor, Formaldehyde, Formaldehyde Resin, Xylene, Ethyl Tosylamide, which means they provide nothing but beauty and health for your nails.

All ProNails nail treatment techniques are done with fill

50 NAILY NEWS SS18

respect for the natural nail. We started a revolution in the world gel polish treatmentswith Sopolish Protect and Peel. Here the Vital Nail Skin, is used as a protective layer underneath the Sopolish colour.

It’s important to start right at the very beginning: nourishing and hydrating natural nails. And this is achieved by using the right type of nail serum.

Sopolish Peel-Off Window Sticker only available for Sopolish Protect and Peel certified salons Ø 60 cm - ref. 82517 Nail serum 10 ml - ref. 24178

Vital Nail serum 8 ml - ref. 28668

NAIL SERUM

VITAL NAIL SERUM

This Nail Serum is a complete therapeutic treatment that EXTREME nourishes and repairs brittle, STRENGTH ENING NOURISHING GROWTH fragile nails. It can be used as part of a salon manicure treatment or as a daily treatment at home. It has a miraculous effect thanks to all the vitamins and minerals. Typically the cells of damaged nail plates are open, which allows absorption of the moisturising ingredients panthenol and allantoin.

The Vital Nail Serum is a nourishing nail therapy power-packed with keratin and silk proteins, NOURISHING vitamins and minerals and specifically created NAIL THERAPY for use with Sopolish Protect & Peel. It should be applied under the Vital Nail Skin so that nails can benefit from a total nourishing cure during a two-week period. It dries rapidly thus ensuring optimal adhesion of the Vital Nail Skin so you don’t lose any time when applying your Sopolish Protect & Peel.

The keratin in the serum promotes cell renewal for strong nails and the polysaccharides such as Blue Agave form a protective film. This film ensures that ingredients are locked in and stay in place even with regular hand washing.

WHICH NAIL SERUM SHOULD I USE FOR MY CUSTOMERS? AT HOME

What should you recommend your customers to use at home? Definitely the Nail Serum of the ProNails Nail Care line, which has been created especially for use at home.

Two applications per day will produce fantastic results.

We combined a highly effective treatment with a lovely perfume and a soft shade of pink in a precious little bottle. None of your customers will be able to resist, and will be astonished with the results already in just a few days.

IN THE SALON

In your nail salon the choice is easy. If a customer has a Sopolish Protect and Peel appointment, you should use the Vital Nail Serum. The Vital Nail Skin locks in all the active ingredients of the Vital Nail Serum so that it can continue to nourish the nail for a period of two weeks. If a customer comes in for a manicure instead, you should use the Nail Serum. Both are very effective serums that strengthen and nourish the nails. The protective layer of the Nail Care Nail Serum avoids rinse off during hand washing, but is less suitable for the adherence of the Vital Nail Skin. Before your customer leaves the salon, always promote the nail serum for home use!

51

EXPERT TALK

Deep Defense Hand Serum 30 ml - ref. 28855

Window Sticker Power Serums 50 x 56 cm - ref. 82561 20 x 22,5 cm - ref. 82563

DEEP DEFENSE HAND SERUM Our strongest weapon against skin aging is your biggest retail opportunity While most hand creams in the market offer little more than moisturizing, the ProNails Hand Serum adds incredible benefits to any hand care beauty routine. This is your strongest weapon against skin aging. Since your hands give away your age first, this serum is not a ‘nice to have’ but definitely a ‘can’t live without for every beauty customer!

You as a beauty entrepreneur hold pure, liquid gold in your hands with the Deep Defense Hand Serum. During the last holiday season ProNails stylists all over the world spoiled their customers with a beautiful present: a mini Deep Defense Hand Serum in a festive packaging.

This way yoursalon clients experienced the beautiful lightweight texture and powerful result of this unique serum. For sure these clients will come back for more, so make sure you take advantage of this great retail opportunity in your salon!

52 NAILY NEWS SS18

DID YOU KNOW? • This serum is your strongest weapon against skin aging.

Its feather-light formula is absorbed deeply into the skin. The serum is power-packed with antioxidants which neutralise free radicals and build up the skin’s own anti-oxidant reserves.

• It contains Hyaluronic acid which improves the absorption of other active ingredients and fills wrinkles and fine lines from the inside out.

• The powerful blend of active ingredients stimulates collagen and elastane production and improves moisture retention. This allows the skin to self-repair, resulting in soft and supple hands.

• The anti-pollution filter prevents impurities from penetrating the skin. This serum even blocks minute particles from exhaust fumes.

PEOPLE OF PRONAILS

New

PRONAILSÂ PREMIUM SALONS SCHOTEN, BELGIUM BJELO POLJE, MONTENEGRO

PODGORICA, MONTENEGRO

LEGNARO, ITALY 53

PEOPLE OF PRONAILS Could you tell us why you decided to open your Premium Salon?

Giulia: I already opened my salon in August 2014, but last year I turned it into a ProNails Premium Salon. That made a lot of sense as I have always used – and loved – the ProNails products.

Ilda: Considering we distribute the ProNails brand in Montenegro, it made sense to complete our offer by opening the ProNails Premium salon.

Saška: ProNails is a leading brand in our country and all over the world. It stands for quality, elegance and a modern look, so we had already been working with ProNails for years. After we became Premium partner we have both benefited even more from our cooperation.

Why did you choose ProNails and the Premium Salon concept?

Giulia: ProNails not only offers top quality, but also interesting novelties, such as new colours and fun Nail Art decorations.

Ilda: ProNails brand is a worldwide brand. The foreign tourists that Montenegro attracts are all familiar with the brand, its products and the ProNails Premium Salons concept. So, it was logical to offer the products and quality they are used to.

Saška: Pronails Premium Salons are sophisticated and elegant and the products are truly superior quality.

Montenegro!

Saška: The strongest emotion is pride. Because we’ve managed to achieve such high standards when it comes to interior design and equipment. We are also really happy with our highly qualified staff.

What was the biggest challenge or setback?

Giulia: The biggest challenge is getting everything done, every single day. Appointments, ordering stock, getting my salon in order, … it feels like I am always short on time!

Ilda: We did not really have any. We already gained a lot of experience helping Premium partners with their own openings, such as Bar, Budva and Bijelo Polje. We used that to avoid obstacles on our way.

Saška: The biggest challenge was taking the decision to open.

What were your customers’ reactions?

Giulia: During the transformation to a ProNails Salon my clients were with me, every step of the way. I wouldn’t have made it without them. They always support me.

Ilda: Our clients are very pleased the ProNails brand keeps growing. They really like the quality, the nice atmosphere and our professional and friendly nail technicians.

Saška: The clients are delighted with the new ambience.

They also love our service and our kind and qualified staff. We have not only exceeded the expectations of our

"THE CLIENTS ARE DELIGHTED WITH THE NEW AMBIENCE. THEY ALSO LOVE OUR SERVICE AND OUR KIND AND QUALIFIED STAFF. WE HAVE NOT ONLY EXCEEDED THE EXPECTATIONS OF OUR REGULAR CLIENTS, WE ARE ALSO EXPANDING OUR CLIENT DATABASE EVERY SINGLE DAY!"

What is it like to run your own salon?

Giulia: A lot of hard work, but I have had lots of support.

Mattia Cabalisti, my ProNails Sales Rep, always believed in me. Thanks to him I fell in love with the ProNails products.

Ilda: Before opening the Premium Salon we already had a salon, and regular clients. Since the opening we only expanded our business. We also do a lot of promotions and salon presentations, which is significant in this business. As a result, more and more fashion designers are using our products and services.

Saška: Really satisfying, because our clients are very satisfied.

What was the biggest surprise, what was the greatest moment?

Giulia: The first months were filled with positive emotions! The best moment? Opening day! Having my team, my family, my clients, Mattia, Marta and Andrea with me, made it absolutely amazing!

Ilda: We knew people love the ProNails brand, but it still came as a surprise how much our clients embrace it in

54 NAILY NEWS SS18

regular clients, we are also expanding our client database every single day!

What’s your favourite product and your most popular salon service?

Giulia: My favourite product is Nail Care Serum. It’s really fantastic! My most popular service are the Gels Nails!

Ilda: We love a lot of products, but our favorites are the Base & Builder Gels and the Gellak. Gel strengthening and extensions with gels are our most popular services.

Saška: We have plenty of favourites, but if I had to choose one I would pick the pedicure products, which perfectly nourish women's feet. Our most popular service in our salon is Gellak, because ProNails offers beautiful new shades every season.

Thank you so much for sharing your experience with us! We wish you lots of success with your beautiful new salon!

The ProNails-team

Giulia Lovane Owner of L’ Angolo Del Benessere – ProNails Premium Salon Legnaro, Italy

Saška - Aleksandra Žurić (left) Owner of the new ProNails Premium Salon in Bjelo Polje, Montenegro

Ilda Vukelj Owner of the new ProNails Premium Salon in Podgorica, Montenegro

55

BUSINESS

back side ←

00000 Counter_Display_Finaal.indd 3

12/12/2017 10:13

PN LongWear Table Display 36 pcs (empty) ref. 29089 Wall mounting set for table display 36 pcs - ref. 29102

GROW YOUR BUSINESS WITH LONGWEAR 5 TIPS TO GROW YOUR BUSINESS

Your magnificent ‘handiwork’, your professional advice: your nail salon is a true beauty haven for your clients. But does that actually mean they get their nail polish for home use there? Or is that an opportunity you’re not taking full advantage of yet? Setting yourself apart from the corner perfumery or the high-street beauty shop: that is what it is all about! Get inspired by our tips:

OFFER UNIQUE, INNOVATIVE PRODUCTS There are countless nail polish brands, with lots of different colours, but there is only 1 LongWear!

That is gel technology in a nail polish, without the need for a UV lamp!

• Lasts up to 2 times longer, thanks to the LongWear ColourFix Technology • No need for a UV lamp • Highly pigmented for perfect coverage • Unique brush for simple and fast application

56 NAILY NEWS SS18

LONGWEAR

COLOURFIX TECHNOLOGY

INSPIRE AND SURPRISE Products not only sell much faster, they are also much more inspirational when they are beautifully presented.

With our new LongWear Table Display, for instance! A compact, yet beautiful mini nail polish display. Hang it on the wall or position it next to your cash register for instant impact!

All clients like the opportunity to choose from a varied array of colours, both varying trend colours and timeless classics. With the new Table Display you can show 12 colours of your choosing. And the visual? Super easy to replace.

← back side

TIP! Add a detachable ring to your display, with colours on stick. Super pratical to test colours on top of the nails, without having to open the bottles.

Empty Colour Sticks Ring 30 pcs - ref. 28652

00000 Counter_Display_Finaal.indd 6

12/12/2017 10:13

TIP! Use the top row for trend and seasonal colours, and the bottom one for basics and timeless classic. Create variation at least once a season, so your clients are surprised at every visit. Get inspired for the new season with our suggestions: EXAMPLE 1: Row 1: 3x LONGWEAR 182 – 183 – 184 – 185 – 186 - 187 (Wildflower Collection) Row 2: 3x LONGWEAR Start – 77 - 83 – 165 – Finish - Matt Wildflower Table Display Card R/V 25 x 17,5 cm - ref. 29099 EXAMPLE 2: Row 1: 3x LONGWEAR 188 – 189 – 196 – 191 – 192 - 66 (Little Havana Collection) Row 2: 3x LONGWEAR Start – 77 – 83 – 165 – Finish - Matt Little Havana Table Display Card R/V 25 x 17,5 cm - ref. 29098

KNOW WHAT YOUR CLIENTS WANT You really know what your clients are looking for, so you match the colours to their style. Trust your own taste, because your enthousiasm is the best sales tool!

It is easy to sell LongWear to Sopolish or manicure clients, as they can use it at home. But what about gel nail clients? They too can enjoy it! A matching colour for their toenails or a cute beauty gift for a friend: make sure you what they are interested in!

57

BUSINESS

OFFER ADVICE AND TIPS To achieve a long-lasting, professional result at home your clients rely on your advice. LongWear offers a unique combination of a base, colour and finish. Inform your clients it is best to buy all 3 and teach them how to apply them correctly.

• Quickly apply the LongWear in 3 simple steps: Start, Colour, Finish.

• Wait 2 minutes before applying the Finish.

• Very easy to remove with the acetone free nail polish remover.

TIP! Not every client is as handy as you, and little mistakes happen. With the Polish Corrector Pen these are easily and quickly corrected. And thanks to the hydrating formula it doesn’t dry out your skin.

TIP! Give every new client a LongWear flyer as a little reminder for home!

LongWear Flyer 50 pcs - EN – ref. 82534

Polish Corrector Pen 4,5 ml – ref. 24175

TIP! LongWear has a really long shelf life. However, if you regularly leave the bottle open, it may dry out slightly. If that is the case, you can add a few drops of the LongWear Thinner to prolong its use. Careful: do not use too much.

NEW! PN LongWear Thinner 15 ml – ref. 29100

MAKE YOUR OFFER VISIBLE, IN YOUR SALON AND ONLINE Do not only convince your regular clients in your salon, but also those around!

Apply the LongWear Window Sticker and announce you are a LongWear sales point!

Make sure you also promote your LongWear assortment online. On your website, for instance, or your social media, such as Facebook and Instagram. Film or photograph your LongWear creations, communicate about the unique advantages, and ask your clients to do the same!

Window Sticker LongWear 64 x 61 cm - ref. 28901 20 x 22 cm - ref. 28906

TIP! Do not forget the hashtags! #LongWear #ProNails #BuenaVistaSista TIP! Regularly come up with a fun LongWear promotion and communicate it on your social media!

58 NAILY NEWS SS18

NEW POSTERS & BANNERS PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Birgit Serruys, Sandrine Roelants, Aurélie Sonck, Debbie Van Lint NAIL STYLISTS: Sandrine Roelants, Natalya Grudinina, Gerlaine Jaramillo

01 Banner Little Havana

65 x 170 cm - ref. 29092 02 Banner Wildflower

65 x 170 cm - ref. 29090 03 Poster Buena Vista Sista

50 x 70 cm - ref. 29093 04 Poster Ena-Morado

50 x 70 cm - ref. 29094 05 Poster My Little Peony

50 x 70 cm - ref. 29095 06 Poster You Silly Water Lily

50 x 70 cm - ref. 29096 07 Poster Wildflower

50 x 70 cm - ref. 29097 08 Poster Master Gels

50 x 70 cm - ref. 82591

PHOTOGRAPHY: An Vallé, Margaux Grossen, Kathelijne Seeldraeyers

01

00000_Havana_Banner 65 x 170 cm_SS18.indd 2

07-12-17 16:51

02

00000_Wild Flower_Banner 65 x 170 cm_SS18.indd 4

07/12/2017 17:04

FASHION PICTURES: Etienne Tordoir (CatwalkPictures) HAIR & MAKE-UP: Elke Willemen STYLING: Audrey Heselmans LAYOUT: Android

MY LITTLE PEONY

BUENA VISTA SISTA

COPYWRITING: Michael Van de put, Ellen Aspeslagh, Birgit Serruys, Evelien Delgouffe

BUENA VISTA SISTA PN LONGWEAR N° 188 SOPOLISH N° 188 GELLAK N° 234

ENA-MORADO ENA-MORADO SOPOLISH N° 190 GELLAK N° 236 VIOLETA PN LONGWEAR N° 196

www.pronails.com

03

00000_BuenaVistaSista_Poster 50 x 70 cm_SS18.indd 1

11-12-17 13:42

TRANSLATIONS: Bojana Adamovic, Daniel Sousa, Daniel Stojanovic, Elena Tsakalos, Ellen Aspeslagh, Emanuela Caretta, Evelien Delgouffe, Georgine Barbier, Laura Dominguez, Lena Dulaurent, Lucia Rodríguez, Marta Codato, Martina Manolcheva, Zoé Hopgood

MY LITTLE PEONY PN LONGWEAR N° 185 SOPOLISH N° 185 GELLAK N° 231

www.pronails.com

04

00000_EnaMorado_Poster 50 x 70 cm_SS18.indd 1

11-12-17 13:41

www.pronails.com

00000_MyLittlePeony_Poster 50 x 70 cm_SS18_BIS.indd 1

12-12-17 12:36

05 NE W NAT URALLY TH IN NAI L S

D a re to wor k thi nner Le a r n to wor k fa ster Tr u st i n t h e

Copyright © January 2018 Professionails NV All rights reserved. Nothing from this issue may be reproduced without the prior consent of the publisher.

MASTER YOU SILLY WATER LILY www.pronails.com

www.pronails.com

00000_YouSillyWaterLily_Poster 50 x 70 cm_SS18.indd 1

BE FREE AS A WILDFLOWER

YOU SILLY WATER LILY PN LONGWEAR N° 183 SOPOLISH N° 183 GELLAK N° 229

TIPSY TUMBLEWEED PN LONGWEAR N° 184 SOPOLISH N° 184 GELLAK N° 230

12-12-17 12:36

06

00000_Be Free as A Wildflower_Poster 50 x 70 cm_SS18.indd 1

www.pronails.com

www.pronails.com 12-12-17 12:36

07

82592_Poster_Master Gel Nails_EN_50 x 70 cm.indd 1

25/07/17 10:01

08

CA R

EL PE

ROTECT & P E,

INNOVATION

✔ Perfectly polished nails for at least 2 weeks ✔ A natural looking & 100% undamaging healthy nail service ✔ A strengthening effect & nourishing nail therapy ✔ Marvelously covering colours adapted to the Peel Off technology ✔ An unparalleled fast and easy Peel Off removal

NEW COLOURS SPRING - SUMMER 2018 182

183

184

185

186

187

188

189

190

191

66