ProNails Naily news Autumn-Winter Magazine 2014-2015-EN

NAILY NEWS SEASONAL MAGAZINE | AUTUMN-WINTER 2014-2015

E N G L I S H

THE MOST INGENIOUS GEL JAR EVER MADE

BY PROFESSIONAILS

Designed for

NEW PRONAILS GEL JARS

the nail technicians of the future Sustainable • reduction of ecological footprint • black polypropylene, optimally recyclable • no cardboard packaging • 60% less weight, less energy consumption during transport • less energy is consumed during production

Super functional • solid base • stackable • with practical stroke off edge for your gel brush • sealing edge keeps gel in the pot • exact display of the colour on the top label • name, number and function of the gel clearly mentioned on the top label • gel type recognizable by coloured ring • 4 sizes: 5 ml, 10 ml, 15 ml, 50 ml

Elegant • original and unique design • female lines • elegant base • matt black finish • luxurious look • engraved logo

6

RED MANIFEST COLLECTION

16

SOPOLISH PROTECT AND PEEL

21

NEW PRONAILS GEL JARS

35

PERMANENT NAIL COLOURS

28

38

DENIM DOTS COLLECTION

WEEKEND COLLECTION

54

PRONAILS PREMIUM SALONS

45

GELLAK COLLECTION

57

MARKETING MATERIAL

PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 Fax: +32 3 669 93 27 info@pronails.com CREATIVE DIRECTORS:

Being Innovative, to serve you even better

Michael Van de put, Sabine Callens NAILSTYLISTS:

I would like to quote Bob Iger, head of Walt Disney, on what he stated during one of his speeches to employees and clients. Bob Iger claims: “The heart and soul of a company is creativity and innovation.”

Bianka Mai, Natalya Grudinina, Sandrine Roelants PHOTOGRAPHY:

ProNails promised to be innovative and you might have noticed that this really is part of our company’s DNA. We don’t just want to innovate; we want to create new products and services in an innovative way based on what you as a stylist experience every day.

Margaux Grossen Kathelijne Seeldraeyers (assistant) FASHION PICTURES: Etienne Tordoir (CatwalkPictures)

A good example of that is the ProNails nail polish bottle. And in the mean time we’ve been introducing new creative solutions step by step, such as the Vital Nailskin and ProNails The Light.

This winter we’re pleased to present to you our new gel jar. The ProNails gel jar has been developed with you in mind and thanks to your valuable feedback. This is the most functional jar ever designed that you just can’t do without. As a manufacturer we also take responsibility to continuously reduce our ecological footprint. With this new gel jar, we’re proud to say we managed just that. This ingenious design has also been elegantly shaped, as it suits ProNails.

In this edition of the Naily News, you’ll read all about the many features of the ProNails gel jar.

HAIR & MAKE-UP Inge De Vos STYLIST: Audrey Heselmans LAYOUT: Android COPYWRITING: Birgit Serruys, Michael Van de put TRANSLATIONS:

Innovation is a result of inspiration, transpiration and input. We value your opinion because you energize us in the challenge to stay innovative. In addition our creative solutions help you gain extra revenue, profit, return and an even better customer service. So please do keep sharing your feedback on our products and services with us, and tell us your experiences.

Next to our cutting-edge products you’ll find information on our new exciting collections, such as the Red Manifest collection, the Denim Dots and the ever stylish Weekend collection. Inspiration is at your fingertips.

Gabrielle Allaire-Minari, Marta Vitorino, Andrea Zuliani, Bojana Adamovic, Ana Milanko, Daniel Sousa, Elena Tsakalos, Silvia Stromberger, Marta Codato, Lucia Rodríguez COLOUR CONSULTANT Nadine De Deken, www.filline.be Copyright © August 2014 Professionails NV

We wish you happy reading, inspiration and of course a booming business coming season.

All rights reserved. Nothing from this issue may be reproduced without the

Paul Parein CEO ProNails

prior consent of the publisher.

www.pronails.com

6 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Nails by Bianka Mai see step by step p. 14

RED

MANIFEST

It will be a hot winter: high fashion dictates that red is the new black! Designers such as Dolce & Gabanna, Tom Ford, Valentino, Zac Posen and many others dress their silhouettes from head to toe in powerful red this season. The all time classic nail polish colour therefore gets a new spirit by ProNails this fall.

|7

RED FASHION

MANIFEST

Thanks to this brand new trend, a modern woman becomes a dynamic and striking appearance that leaves no one untouched. The new red renders a maximum effect: red in every shade possible gets combined, from fierce coral over fuchsia to nearly black. Every shade of red is used, and every subtle difference in shade expresses a totally new identity and emotion.

343

329

141

PETER PILOTTO

TOM FORD

ELIE SAAB

VALENTINO

Red Canapé

Python’s Potion

Blind Date

ref. 27965

ref. 28349

ref. 28436

8 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Just as with these sophisticated looks on the catwalk, your nails too can combine different shades of red, whether it’s a strict gradient pattern or in an ombre effect colour scheme. You can give metallic effects a try thanks to the Nail Foil in red-metal. Using the right technique you can reveal your inner glow through your nails! Last but not least, this season you can amply decorate in red. Thanks to the new Gemstone Jewelry ProNails offers a large choice in gold, silver and colourful studs for a dignified and majestic look.

GIAMBATTISTA VALLI

DOLCE AND GABBANA

SAINT LAURENT

346

345

344

ZAC POSEN

DONNA KARAN NEW YORK

Dusty Brick

Detonate Me

Strike a Rose

ref. 28437

ref. 28438

ref. 28439

|9

PN NAIL POLISH COLLECTION DISPLAY RED MANIFEST

PRONAILS POSTER RED MANIFEST 50 x 70 cm ref. 28461 - see also p. 59

18 pcs: 344 - 329 - 346 - 343 - 345 - 141 ref. 28450 see also p 57

WHICH

RED

REVEALS YOUR TRUE CHARACTER?

The new nail polish collection Red Manifest brings 6 shades of red, each with their own distinct character. As a beauty professional your talent lies in advising the perfect nail colour, which should always be in complete harmony with the total look and personality of your customer. The right colour will reinforce her true character and will make her beautiful as a person, for which she will be eternally grateful to you!

Dusty Brick is a dusty brick red. This elegant fall colour fits the nature of a true pleasure seeker perfectly. You will recognise her by her warm and easy-going appearance.

Nail Polish n° 344 - 10 ml

Python’s Potion is a deep aubergine colour. With its warm as wel as cold elements, this shade is perfect for a strong woman with character.

Her personality will shine with dark but powerful shades like this one.

Gellak n° 139 - 10 ml Nail Polish n° 329 - 10 ml Sopolish n° 78 - 8 ml PNC n° 243 - 5 ml

10 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Strike A Rose is a winter pink.

Ideal for more

blonde, romantic and gentle types.

ProNails Nail Polish n° 346 - 10 ml Sopolish n° 76 - 8 ml Gellak n° 138 - 10 ml

Blind Date is a complex intense colour right in the middle of red, pink and orange.

It matches both red and pink outfits perfectly and fits the more complex individuals, that you cannot place into one category only.

Nail Polish n° 343 - 10 ml Sopolish n° 1 - 8 ml Gellak n° 137 - 10 ml

Detonate Me is a warm orange red full of fire, that connects perfectly with the energy of a sunny lifeloving character.

Nail Polish n° 345 - 10 ml PNC n° 249 - 5 ml

Red Canapé brings you passionate blood red. This colour has been ProNails’ most successful colour right from the start. It will enrich your customers’ sensuality like a true Italian diva, and make her feel like a Prima

Donna!

Nail Polish n° 141 - 10 ml Sopolish n° 77 - 8 ml PNC n° 141 - 5 ml

| 11

STEP BY STEP ROTHKO NAIL ART

by Bianka Mai

1

2

3

1. Apply ProNails Nail Polish n° 141 Red Canapé to the full nail.

2. With sharp scissors, cut out square shaped stamps out of the ProNails Nail Art Sponge as shown. Apply the first square by using Propaint Soleil d’Orange. Carefully shape the sides of the square.

3. Continue with your second stamp and a mixtures of Propaint Sable Fin and Propaint Divine to obtain an offwhite colour.

4. Seal with your favourite gloss.

You can adapt this Rothko design according to the shown variations.

NAIL ART SPONGES 2 pcs - ref. 28321

12 | PRONAILS NAILY NEWS

STEP

BY STEP RED FLAMES

by Natalya Grudinina

1

2

3

4

1. Apply ProNails Gellak n째 137 Blind Date in 2 layers on all nails following the protocol. Cure each layer for 2 minutes with the UV lamp, or 30 seconds with THE LIGHT. 2. Cut stripes out of the Mother Of Pearl patch Athena. Make it softer by softly crushing it with your fingers. Remove the white base paper and stick onto the nail as shown.

3. Put some ProNails Gellak n째 140 Shopping Spree on the Nail Art Sponge and stamp onto the nail. Cure for 2 minutes with the UV lamp, or 30 seconds with THE LIGHT. 4. Buff the full nail with the New Generation File. Apply Propaint Divine in an irregular diagonal line as shown using a One Stroke Brush Off Cut. 5. Add fine lines with Striping Colour White and Striping Colour Black. Seal the design with Gellak Shine & Protect and watch the mother of pearl effect reappear! Cure for 4 minutes with the UV lamp, or 2 minutes with THE LIGHT.

MOTHER OF PEARL ATHENA ref. 28416

| 13

REVEAL YOUR INNER GLOW

by Bianka Mai

Add some depth and character

to a brick red manicure with the ProNails Nail Foil Red. Create this original brush stroke look

and reveal her inner glow‌

HOW YOU DO IT Apply ProNails Nail Polish n° 344 Dusty Brick on the full nail plate. Let the nail polish dry completely. Put some ProNails Foil Transfer Glue into a little jar. Take your Graffiti Brush Medium and strike some Foil Transfer Glue over the nail plate, in perpendicular direction to your fingers. Allow only the outer tips of the brush hairs to touch the nail plate. Let the Foil Transfer Glue become transparent.

Strike the nail foil over the nail in order for the foil to transfer. Protect your design with your favourite gloss.

FOIL TRANSFER GLUE ref. 28373

NAIL FOIL RED 1,5 m - ref. 28406

14 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

TIP: This nail art can also be done with ProNails Gellak or Permanent Nail Colours.

In this case cure the colour gel first before adding the foil glue and foil.

EMBELLISHED RED

by Sandrine Roelants

HOW YOU DO IT Apply the studs with the Long Bended Tweezer in the desired position onto your wet nail polish, or onto the sticky layer of your colour gel (if used on a ProNails Gellak colour, cure the Gellak only after positioning the studs). Once your nail polish has dried or your colour gel is fully cured, you can add some extra Striping Tape Metallic Red to the design. Just cut it at the desired length and stick it on. Protect the design with your favourite gloss to prevent the embellishments from releasing.

CAROLINA HERRERA

GEMSTONE JEWELRY CARROUSEL 1000 pcs – ref. 28420

Contains more than 1000 golden, silver and colourful studs for decorating your nails.

STRIPING TAPE METALLIC RED 20 m – ref. 28409

| 15

INNOVA

This revolutionary solvent free peel-off system, is the first semi-permanent nail polish that fully respects the health & vitality of natural nails, by not even touching them. Thanks to the invisible Vital Nailskin, a protective shield is placed over the nail to safeguard the health and vitality of the natural nail.

The Vital Nailskin prolongs the wear of Sopolish semi-permanent colours beyond 2 weeks and allows safe and easy peel-off removal at home. No more soaking in solvents! This is the ideal nail friendly solution for every single nail type, even the most dry, fragile and greasy nails.

Y

EL-OFF REM PE O

L VA

EA S

Prolongs the wear of Sopolish colours beyond two weeks

SOPOLISH VITAL NAILSKIN

Offers total nail protection and maintains the natural vitality of the nail

a perfect skin size for every nail SOPOLISH VITAL NAILSKIN Size 0 - ref. 28396

Size 5 - ref. 28381

Size 1 - ref. 28377

Size 6 - ref. 28382

Size 2 - ref. 28378

Size 7 - ref. 28383

Size 3 - ref. 28379

Size 8 - ref. 28384

Size 4 - ref. 28380

Size 9 - ref. 28397

Size 1-8 starterskit - ref. 28385

CHECK OUT THE VIDEO AND DISCOVER HOW IT WORKS!

EASY TO APPLY NO EXTRA CURING TIME

www.pronails.com

16 |

PRONAILS NAILY NEWS autumn - winter 2014 - 2015

TION OF THE YEAR

the semipermanent polish that every woman wants ✓ Perfectly polished nails for 14 days ✓ High-gloss everlasting Shine ✓ Matching nail polish colours ✓ Extra strength to natural nails ✓ No damage to the natural nail + VITAL NAILSKIN ✓ Total nail protection ✓ Easy peel-off removal ✓ No more soaking in solvents

Workshops and Salon Certification & Sharing experiences The Vital Nailskin was launched in April 2014 and has been a striking success from day one. Nail Stylists love the easy application of the Vital Nailskin and the smooth way Sopolish simply slides on.

Thanks to the Sopolish LED light the application is done in just 20 minutes.

Contact us for a free demo or workshop and help protect your clients nails.

Check out what these stylists have to say on www.pronails.com.

FIND OUT WHAT BEAUTY PROFESSIONAILS HAVE TO SAY

Don’t touch

my nails

| 17

International journalists have labelled Sopolish Protect and Peel “a beauty gift from heaven” and women all around the world simply adore having now beautiful and protected nails. More and more ladies are asking for Sopolish Protect and Peel. Make sure you don’t need to turn them away and register for Salon certification today. We’ll help new clients find your salon.

SOPOLISH PROTECT & PEEL CONSUMER LEAFLET NL - ref. 82453

SOPOLISH NAIL IDENTITY CARD FR-EN - 50 PCS ref. 82467

Sopolish Marketing Tools Certified Sopolish salons are easily found on the ProNails website and are quickly recognized by the “Sopolish certified salon” window sticker. Show-off your expertise to your customers and give your well-deserved Sopolish Certificate a prompt position in your salon. It gives your client a great feeling to know that her nail beautician is well-trained and up-to-date with the latest technology. That’s something to be proud about. Check out the Sopolish Protect and Peel posters, banners and display at the back of this magazine to decorate your salon. The customer flyers visibly explain the many benefits of the Sopolish Protect and Peel system.

And finally: make it personal. Use a Sopolish Nail Identity Card for every new client, so the next appointment you’ll know instantly which Vital Nailskin sizes to use. Your client will appreciate your personal commitment, and thanks to the Nail ID she’ll think of planning a next appointment more easily.

Simplicity is Bliss The idea for the innovative Vital Nailskin solution came from CEO Paul Parein, an avid marathon runner. While running he was often annoyed by blisters on his feet which he treated using Compeed®. This product provides a kind of protective cushion between the skin and the shoe, making it possible to run again. Paul translated this to fingernails and that’s how Sopolish Vital Nailskin was born.

18 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

PRONAILS

SOPOLISH COLLECTION

NEW COLOURS AUTUMN - WINTER 2014 - 2015

We bring you striking new Sopolish colours this season each with their matching nail polish. Four fabulous Reds from the new “RED MANIFEST” collection: Blind Date, Strike a Roze, Red Canapé and Python’s Potion. Three casually chic colours, Noir de Noir, Shopping Spree and Date Night, from our laid-back WEEKEND collection for a cosy, care-free winter. Greyt Foundation is the new nude from the edgy DENIM DOTS collection. To brighten things up … This season Sopolish will get two exceptional top coats to give a quirky special effect to your nails. And of course the all-time traditional French Manicure may not be absent from the Sopolish colour range. ProNails is launching a very natural and translucent pink and a real natural white for this endless classic chic.

DE • CON

TA

NO

Sopolish colours are TPO Free.

TRIM

ET

H

L

BE

NZOY L D I

NATURAL FRENCH MANICURE COLOUR

49

74

75

76

77

78

79

80

81

82

n° 49 Noir de Noir 8 ml - ref. 27905

n° 74 Shopping Spree 8 ml - ref. 28428

n° 75 Date Night 8 ml - ref. 28429

n° 76 Strike a Rose 8 ml - ref. 28430

n° 77 Red Canapé 8 ml - ref. 28431

n° 78 Python’s Potion 8 ml - ref. 28432

n° 79 Greyt Foundation 8 ml - ref. 28433

n° 80 Silver Sugar 8 ml - ref. 28434

n° 81 Action Painting 8 ml - ref. 28435

n° 82 Natural French 8 ml - ref. 28455

n° 83 Natural Pink 8 ml - ref. 28457

1

83

SPECIAL EFFECT TOP COAT

n° 1 Blind Date 8 ml - ref. 27641

P

E

IN

N

S

E

N

FREE

In this magazine you ‘ll find a a separate colour chart with all Sopolish colours, all Nail Polish colours, as well as the complete colour gel ranges of Gellak and PNC.

I

Y

XI

TPO

O

| 19

H

SOPOLISH WALL DISPLAY 52 PCS - incl. 60 colour sticks ref. 71330 freestanding base seperately available ref. 71331

Sopolish Wall Display This compact and cleverly designed Sopolish display holds 52 colours and presentation sticks to facilitate colour choice in your salon. You can fill the display with your own selection of Sopolish colours and paint the sticks so your customers can try it out and make their colour choice. The display can be wall mounted, but also comes with a freestanding table stand. This is a unique way to show off all the beautiful Sopolish colours available in your salon!

Vital Nailskin Organizer

VITAL NAILSKIN ORGANIZER ref. 82667

You can use this practical and compact Vital Nailskin Organizer to neatly store your Vital Nailskins by size. This Organizer allows you to work faster, keeps your work table tidy, and will protect your Vital Nailskins from dust. In one swift gesture you can now take all your Vital Nailskins sizes with you on the road!

20 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

New ProNails gel jars Not just a gel jar, but an ingeniously designed tool for professional nail stylists

5 ml

10 ml | 15 ml

50 ml

At ProNails, innovation is a state of mind.

We’re continuously working on innovation and optimization. Questioning ourselves and the way we do things. Because there is always room for improvement. For several months we’ve been turning our gel pot inside out and have searched for ways to meet your needs even better. The result is an ingenious combination of sustainability, functionality and elegance.

| 21

Sustainability It is our responsibility as a manufacturer to strive for continuous reduction of our ecological footprint. In recognition of our continuous efforts, among which the design of this new gel jar, we have received the “Environment Charter Certificate” for our proactive environmental policy.

In terms of sustainability the new ProNails gel jar breaks all records. Black polypropylene – the new material the gel jar is made of – can be optimally recycled and during its production less energy is consumed.

What’s more, the new gel jar is extra light: it weighs 60% less than before! This means a lowered ecological footprint, also during transport. And because all product information is mentioned on the lid, with additional information in the booklet label on the bottom, there is no need for a cardboard box or insert leaflet. This means considerably less waste, also in your salon.

Super functional An important advantage of the new design is the ease of use. Thanks to the solid base the gel jar is very stable and won’t turn over. The bottom holds a circular slit making the jars easily stackable and neatly storable. Practical! The polypropylene used for both the jar and the lid, is perfectly compatible with the chemical composition of our gels. This makes them extremely resistant.

Each component has been thoroughly thought through and tested. On top of the inner cup there’s a masterly designed sealing edge going inwards for some millimetres. This ensures that your gel stays perfectly in the jar at all times. Moreover this edge is very practical to stroke off your gel brush. The temporary seal can therefore be completely removed at first use.

The luxurious coloured ring at the bottom edge of the lid brings visual clarity between the different ranges. . Each gel range Unicum, Perfection, Protech, Gellak, Gelixir, Expert has it’s own recognisable colour ring. In short: top-notch functional design!

Expert solutions for specific needs Perfect resuls and adhesion for every nail type. Naturally Flexible.

22 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Work like a pro and save time!

Female design SUSTAINABLE ProNails is a brand that loves a refined and stylish approach. Our elegant nail polish bottles are the living proof of that. And now we added a new gel jar with a striking and classy look!

The unique and original design stands out like one in a million! The ProNails logo has been prestigiously engraved in the gel pot. The matt finish is totally in line with today’s spirit and the female lines bring a gracious touch. The square base with rounded corners makes the pot extra elegant.

SUPER FUNCTIONAL

GELFUNCTION GELRANGE EXACT COLOUR DISPLAY

CLEAR RECOGNITION OF GEL RANGE SEALING EDGE

• reduction of ecological footprint • black polypropylene, optimally recyclable • no cardboard packaging • 60% less weight, less energy consumption during transport • less energy is consumed during production

STROKE OFF EDGE

• solid base • stackable • with practical stroke off edge for your gel brush • sealing edge keeps gel in the pot • exact display of the colour on the top label • name, number and function of the gel clearly mentioned on the top label • gel type recognizable by coloured ring • 4 sizes: 5 ml, 10 ml, 15 ml, 50 ml

ELEGANT • original and unique design • female lines • elegant base • matt black finish • luxurious look • engraved logo

SOLID BASE

Wonderfully scented and miraculously self-leveling

Premium gels for the strongest nails

Extremely thin and extremely covering. Without a doubt the best colour gel range on the market

| 23

BASE

Ultra Thin Base 15 ml – ref. 31313 / 50 ml – ref. 31383 • For Experienced Nail techs • Perfect bonding base for any builder gel Also used for mixing nail art • Very runny

BUILDER

Clear Base 15 ml – ref. 31323 / 50 ml – ref. 31343 • Suitable for beginning nail techs • Perfect bonding base for any builder gel • Runny

Pink Base 15 ml – ref. 31333 / 50 ml – ref. 31503 • Suitable for beginning nail techs • Perfect bonding base for any builder gel Translucent gel with a pink shade • Runny

Pink Builder 15 ml – ref. 31423 / 50 ml – ref. 31353 • Strong builder for colour gel application • Firmer texture

Violet Builder 15 ml – ref. 32403 / 50 ml – ref. 32583 • All nail types and nail biters • Very strong builder for colour gel or French application • Firmer texture

French Pink Builder 15 ml – ref. 31413 / 50 ml – ref. 31363 • Flexible builder for French manicure application • Runny

Soft French Pink Builder 15 ml – ref. 33193 / 50 ml – ref. 33203 • For nail biters, short nails or nails with short nail bed • Flexible builder with masking properties for French manicure application • Runny

Fiber Force 15 ml – ref. 28482 • For experienced nail stylists • Weak, torn or broken nails as well as nailbiters and spoon shaped nails.

• Very strong fiber reinforced base gel for repair of torn or broken nails and nail reconstructions on forms. Can be combined with all builder gels.

• Very firm

BASE & BUILDER All In Original Base & Builder 15 ml - ref. 38983 50 ml - ref. 38883 • More experienced nail technician • Strong and timesaving base and builder in 1, can be used in 1 or 2 layers. Suitable for extensions on forms. For Colour gel.

• Very firm and thick

All In Light Pink Base & Builder 15 ml - ref. 38723 50 ml - ref. 38733 • More experienced nail technician • Timesaving base and builder in 1.

Suitable for extensions on forms.

For French manicure or colour gel • Self-leveling

All In Peach Base & Builder 15 ml – ref. 38743 50 ml ref. 38753 • More experienced nail technician • Very nice with darker skin tones • Timesaving base and builder in 1.

Suitable for extensions on forms.

For French manicure • Self-leveling

Gelixir Secret base & builder 15 ml – ref. 28112 • Base and builder in 1, can be used in 1 or 2 layers. Ideal for French manicure and colour application. Fruity-floral scent. Time-saving. Less suitable for extensions on forms.

• Extremely Self-leveling & flexible

Unicum Clear 15 ml - ref. 31033 / 50 ml - ref. 31053 • More experienced nail technician • Extra strong Base and Builder in 1 • Self-leveling

Unicum Rosa 15 ml - ref. 31043 50 ml - ref. 31073 • More experienced nail technician • For nail biters and short or imperfect nail beds • Extra strong Base and Builder in 1.

To camouflage nail beds. Mixable with Unicum Clear.

• Self-leveling

to be applied on top of any ProNails base or builder gel

Unicum Mask 15 ml - ref. 31523 50 ml - ref. 30973 • More experienced nail technician • For nail biters and short or imperfect nail beds • Extra strong Base and Builder in 1. To camouflage nail beds, great for redder skin tones. Mixable with Unicum Clear • Self-leveling

COLOUR

FRENCH

GLOSS

more than 80 highly pigmented coloured UV gels 5 ml / 15 ml CHECK OUT THE COLOUR CHART FOR THE COMPLETE RANGE! PNC UV GEL - colour • All levels of experience • Colour gel application • Medium runny

Extreme White n° 80 15 ml – ref. 32813 • Very white colour for French manicure • Runny

Universal White 15 ml – ref. 27588 • For medium-white French manicure • Thicker, semi self-leveling

Ever Gloss Finishing Shine 15 ml – ref. 31443 / 50 ml – ref. 31373 • All levels of experience • All nail types, hands that do manual labor • Ideal Gloss for PNC colour gels Very scratch resistant Great for fixing Nail Art • More thick, firm

French Gloss Clear 15 ml – ref. 28388 • All levels of experience • Ideal gloss for French manicure and natural look Extremely UV-resistant and shiny, non-yellowing • Extremely Self-Leveling

Off White 15 ml – ref. 26918 • More experienced nail stylist • Very soft white for a natural look French manicure • Runny

French White 15 ml – ref. 31433 • Medium to strong white For French manicure after extensions with base gel Can be filed to perfection • Thick

Non Sticky Finish 14 ml – ref. 71214 • All levels of experience • Gloss can be used on any UV gel or acrylic application.

• No sticky layer after curing.

• Runny, no sticky layer

UV Gloss & Go 14 ml – ref. 31315 • Beginning nail stylist • Spreads out nicely. This gloss evens-out imperfections of colour gels applications.

Perfect for use on acrylic nails.

• Slightly more viscous

French Extension White 15 ml – ref. 28387 • For experienced nail stylists • Especially suitable for nail biters, clients with very wide or flat nails, clients sensitive to glues (no tips required).

• For a very strong French Manicure. Direct building of French extension on forms.

Can be filed to perfection.

• Self-leveling

Finishing Shine 15 ml – ref. 38993 / 50 ml - ref. 38893 • Ideal gloss for all colour gels or acrylics.

Allows very thin application.

• Runny

Gelixir Gloss 15 ml – ref. 27791 • For a crisp French manicure. Fruityfloral scent.

• Self-leveling, runny

Unicum Bianco Amore 15 ml – ref. 71060 • More experienced nail technician • For French manicure in combination with the Unicum base and builder • Self-leveling, runny

more than 100 highly pigmented coloured UV gels 10 ml CHECK OUT THE COLOUR CHART FOR THE COMPLETE RANGE! GELLAK UV GEL - colour • Colour gel application on any base & builder gel • Thin & self-leveling, highly pigmented • No sticky layer

Gellak n° 70 Pale White 10 ml – ref. 27190 • For a natural French look, often used for thin smile line over Gellak n° 72 or n° 73.

Thin result.

• Thin & self-leveling

Gellak n° 71 Bianchissimo 10 ml – ref. 27191 • For a brighter white French look. Often used for thin smile line over Gellak N° 72 or N° 73. Thin result • Thin & self-leveling

Gellak Shine & Protect 14 ml – ref. 27198 • Ideal gloss and colour protection for all Gellak colour gels • Runny, no sticky layer after curing

Diamond Seal ml – ref.

• Scratch free extremely high gloss finish for all colour gels • Runny

EXPERT UV GEL

NEW FRENCH EXTENSION WHITE

For a faster, easier and more natural French Manicure 15 ml - ref. 28387

TIMESAVING & EASY TO USE • Time saving versus regular nail extensions with use of base gels (shorter application time & reduced curing layers) • Time saving versus nail tips: no need for gluing & cutting of tips, and no need for filing the connection part between nail bed and tip • Easy to use, Extremely self-leveling SAFE & SUITABLE FOR EVERY CLIENT • Makes tips obsolete, eliminating risk of nail damage • Ideal solution for clients with very thin nail beds. (Typically nail tips are not suitable for these customers where filing the nail at the tip connection could injure the thin nails) • Ideal solution for clients with uneven or ribbed nails (on which nail tips will not hold) • Ideal alternative to nail tips for those clients with very wide or flat nails (for which no suitable tips exist) • Provides extra strength to the nail edge of weak or damaged nails • Ideal solutions for clients sensitive to glues based on Cyanoacrylate

PERFECTION UV GEL

GLOSS CLEAR NEW FRENCH For an everlasting white French Manicure with a superior shine 15 ml - ref. 28388

• • • • • • • • •

Ideal for French Manicure or natural look Extremely UV-resistant Gloss Non-yellowing Durable high shine until next refill Does not light up under black light Can be used in combination with any ProNails builder gel and French gels Easy to use, Extremely self-leveling Removal of sticky layer can be done dry or with non-acetone remove Ideal gloss for adding nail decoration

EXPERT UV GEL

FORCE NEW FIBER Provides extra strength, repairs and protects weak, torn or broken nails.

15 ml - ref. 28482

• Strong fiberglass reinforced base gel • Can be combined with any type of builder gel • For repair and reconstruction of torn or broken nails on forms, without the need for silk • Suitable for nail extensions of nail biters • Suitable for filling of Koilonychia (spoon nails) • Time-saving : Thanks to the slight building properties of this base gel, the building fase of the nail reconstruction can be done partially with the strong Fiber Force base gel, followed by any builder gel. This ensures maximum base strength and allows for time saving (less filing) during refill as only the thiner layer of builder gel is removed.

• Fiber Force gel in combination with Unicum gel offers equal strength as acrylic nails and is the ideal solutions for customers wanting to switch to gel nails

26 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Nail technicians’ favourite choice The best way to save time in your salon!

LED, PERFECTED ProNails THE LIGHT combines 2 curing technologies to ensure the best ratio between time & result! This perfect match between a 12 Watt CCFL, and 12 additional 1.5 Watt LEDs ensures extremely fast curing with an incredibly shiny finish.

‘‘

THE LIGHT - CCFL LED LAMP ref. 28309

Quotes from nail stylists that made the switch from a UV-lamp to the ProNails CCFL-LED The Light: “I easily save 10 to 15 minutes per client, which allows me to do 1 more client each day! This makes for a nice increase in my salon turnover!”

Perfect curing of all ProNails gels and Sopolish

1 LED

LED + CCFL

GET MORE SHINE

SAVE TIME & MAKE MONEY

NO MORE BULBS

“I stayed loyal to my old UV-lamp for quite some time, because I believed LED curing lamps could not offer an equal shiny finish. I recently discovered THE LIGHT from ProNails, and now I have a perfect shine every time, and it goes twice as fast!”

“I can depend on THE LIGHT to give a perfect curing result for each ProNails Gel or Sopolish colour, every single time.

This reassures me, since I don’t have to worry anymore wether the bulbs need to be replaced.”

• Auto-on sensor & 2 timer buttons (30 & 60 sec.)

• Finger-stopper on bottom plate for precise hand positioning

Watch their reactions also on our website!

• Pedicure friendly thanks to removable magnetic bottom plate and extra foot piece

www.pronails.com | 27

DE

28 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Too Cool For School

ENIM DOTS PRONAILS NAIL POLISH COLLECTION The succes that tomboy icons like Cara Delevigne and Isabel Marant have is a dead giveaway: the “girl meets boy” trend is hotter than hot nowadays. Fashionable young chicks seem to be able to balance male and female trends perfectly for a sturdy and self-conscious look.

Denim boiler suits or dungarees, not done? Mixed with a refined styling and the right accessories this look can in fact be very feminine.

Black and white, in combination with boyish denims and cold greys, are omnipresent in this winter’s fashion pallet.

| 29

This new season ProNails presents the ultimate tomboy accessory: nail polish has always been a female thing, but from now on it will in fact create a cool and edgy look. Denim’s enormous comeback, together with fascination for abstract paintings in today’s fashion prints, has inspired ProNails to bring you this season’s most original and tough nail polish collection: Denim Dots. Three new “too cool for school” nail polishes for tough and fashion conscious girls.

PRONAILS NAIL POLISH COLLECTION DENIM DOTS

ProNails NP n° 353

ProNails NP n° 354

Dirty Denim

Action Painting

Greyt Foundation

ref. 28445

ref. 28446

ref. 28447

30 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

EMPORIO ARMANI

ProNails NP n° 352

Dirty Denim is a sturdy dirty jeans blue, a totally new colour for nails this season, due to denim’s huge comeback.

PN Nail Polish n° 352 - ref. 28445 PNC n° 251 - 28480

Greyt Foundation is a light concrete grey. After the nude trend, grey is the new big hit for neutral nails. Just like empty walls in a slick city loft, Greyt Foundation gives you a perfect base colour for cool nail graffiti in black and white.

PN Nail Polish n° 354 - ref. 28447 Sopolish n° 79 - 28433 Gellak n° 136 - 28471

| 31

PN MINI NAIL POLISH COLLECTION DENIM DOTS 12 pcs: 352 - 353 - 354 ref. 28448 - also on p. 57

Action Painting is a transparent nail polish with a unique black and white “splatter” effect. This polish gives a knowing wink to Jackson Pollock’s work that transformed abstract paint splatter into real art, enabling you to create your own super original action painting nail art without having to mess up your whole hand! Action Painting combines perfectly with Dirty Denim or Greyt Foundation as a base coat, but you can also choose to wear it on your natural nails.

PN Nail Polish n° 353 - ref. 28446 Sopolish n° 81 - ref. 28435

32 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

STEP

BY STEP POLLOCK PAINTING

by Sandrine Roelants 1

2

1. Take your Graffiti Brush Medium and spread out a small amount of Gellak n째26 Black Saint on the shiny side of a paper form. After 10 seconds the Gellak will shrink automatically which then results in a nice pattern on the paper. Cure the design remaining on the paper. After curing, gently remove the Gellak pattern with tweezers from the paper. Tear the design gently into small pieces as needed.

Put them aside as they will be applied later on the nails as stickers.

2. Apply 2 layers of Gellak n째71 Bianchissimo and cure completely. Buff gently with Soft Finisher to become a smooth surface. Apply Gellak Shine & Protect on your nails and put your self-made sticker in it before curing. Cure the nails. Apply a second layer of Shine & Protect. At this stage you can add small studs before curing. Cure the nails.

GRAFFITI BRUSH MEDIUM ref. 29240

| 33

Our new colour Dirty Denim has its name for a reason. Nothing cooler than a white paint stained Denim!

HOW YOU DO IT Apply ProNails Nail Polish n째 352 Dirty Denim on all nails. Let the nail polish dry completely. Put some ProNails Foil Transfer Glue into a little jar. Take your Graffiti Brush Medium and strike some Foil Transfer Glue over the nails. Allow only the outer tips of the brush hairs to touch the nail plate. For an original effect draw one big brush stroke divided over several nails. Let the Foil Transfer Glue become transparent. Before you add the white nail foil wrinkle it in your hand to have a more realistic painted effect. Strike the nail foil over the nail in order for the foil to transfer. Protect your design with your favourite gloss.

TIP: This nail art can also be done with ProNails Gellak or Permanent Nail Colours. In this case cure the colour gel first before adding the foil glue and foil.

FOIL TRANSFER GLUE ref. 28373

NAIL FOIL WHITE 1,5 m - ref. 28407

34 | PRONAILS NAILY NEWS

PAINT YOUR NAILS!

by Bianka Mai

PRONAILS

PERMANENT NAIL COLOUR COLLECTION

252

251

250

249

248

243

141

81

NEW COLOURS AUTUMN - WINTER 2014 - 2015

PNC n° 81 Noir de Noir 5 ml - ref. 27040 | 15 ml - ref. 32823 PNC n° 141 Red Canapé 5 ml - ref. 27044 | 15 ml - ref. 28993 PNC n° 243 Python’s Potion 5 ml - ref. 28336 PNC n° 248 Barista - 5 ml - ref. 28477 PNC n° 249 Detonate Me - 5 ml - ref. 28478 PNC n° 250 Date Night - 5 ml - ref. 28479 PNC n° 251 Dirty Denim - 5 ml - ref. 28480 PNC n° 252 Me Time - 5 ml - ref. 28481

WHY YOU’LL LOVE IT! • Long-lasting and solid colour gel • Highly pigmented colours • Perfect coverage in 2 layers • Mix and create your own exclusive colours

| 35

36 |

PRONAILS BANNER DENIM DOTS 65 x 170 cm

Action painting art on your nails

was never this easy!

ref. 28463 - also on p. 58

STRIPING COLOUR Waterbased White - ref. 38335

PROPAINT DIVINE 25 ml – ref. 27243

1

2

3

STEP BY STEP DENIM DOTS

by Bianka Mai

1. Apply ProNails Nail Polish n° 352 Dirty Denim on the full nail plate.

2. Put large dots with Striping Colour White or Propaint Divine.

3. Just add ProNails Nail Polish n°352 Dirty Denim to finish the design and seal your design with Seco Seco.

You can make further variations to this design by changing the size of the dots as shown.

| 37

WEEKEND n째 81 - Noir de Noir

38 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

n째 347 - Gold & Pepper

n째 348 - Barista

AF. VANDEVORST

CHLOE

Killer heels, heavy statement earrings or a way too tight skinny? Forget all those deadly fashion trends!

“One must suffer to be beautiful” is so last season…

EASY DOES IT Easiness is a central theme in fashion nowadays: oversized “blanket” dresses and coats combined with hip sneakers are all over the autumn/winter catwalks. Fashion pampers women with stylish comfort.

Isn’t that something we all long for in the weekend?

Put on your comfy sweater and sit yourself down on the couch with a romantic or exciting book… weekends are meant for relaxation, peace, taking it easy and letting go. Time for the most important relationship in your life: the one you have with yourself. That’s exactly why ProNails launches the Weekend collection: 6 new nail polish moments that will become instant favourites to every woman. n° 349 - Date Night

n° 350 - Me Time

n° 351 - Shopping Spree

| 39

ME TIME Me Time brings a little light and softness in winter. It’s like saying: “today is mine, and nobody else’s.”

Me Time PN Nail Polish n° 350 – ref. 28443 PNC n° 252 – ref. 28481

COFFEE TIME Barista is the perfect colour for a charming coffee break with your bestie. Who said you can’t sit outside on a terrace in the fall? Wear a warm and cosy outfit and make it super snug outside.

40 |

PRONAILS POSTER ME TIME

PRONAILS BANNER COSY LEGS

50 x 70 cm

65 x 170 cm

ref. 28459 - also on p. 59

ref. 28465 - also on p. 59

PRONAILS BANNER ME TIME 65 x 170 cm ref. 28462 - also on p. 59

Spoil yourself with a silky soft skin.

SILK OLIVE HAND CREAM Barista

50 ml - ref. 28099 | 230 ml - ref. 28100

PN Nail Polish n° 348 – ref. 28441 PNC n° 248 – ref. 28477

| 41

PN NAIL POLISH DISPLAY COLLECTION WEEKEND 18 pcs: 81 - 348 - 347 - 351 - 350 - 349 ref. 28449 - also on p. 57

DISPLAY CARD WEEKEND ref. 28452 - also on p. 57

PRONAILS POSTER WEEKEND 50 x 70 cm ref. 28458 - also on p. 59

RHINESTONES Triangular - 100 pcs - ref. 28417 Rectangular - 100 pcs - ref. 28418 Round Mini - 300 pcs - ref. 28419

Barista

STRIPING TAPE SILVER

PN Nail Polish n° 348 – ref. 28441

20 m - ref. 28410

PNC n° 248 – ref. 28477

42 | PRONAILS NAILY NEWS

STEP BY STEP BARISTA ART

by Bianka Mai

1

2

3

SLIM NAIL ART BRUSH N° 1 ref. 38260

4

1. Apply ProNails Nail Polish n°350 Me Time to the full nail. Allow to dry.

2. Add a second generous coat of the same Nail Polish. Immediately place drops of ProNails Nail Polish n°348 Barista into the wet polish as shown.

3. Continue straight away by adding smaller drops of ProNails Nail Polish n°350 Me Time in the center of the previous drops.

4. Quickly take your Slim Nail Art Brush n°1. With the tip of the brush move the nail polish around the drop and then pull the tip of the brush through the drop towards its center. Seal your design with your favourite gloss.

SLIM NAIL ART BRUSH N° 2 ref. 38270

For gel: same procedure, but without the time pressure

STEP BY STEP BARISTA ART

by Bianka Mai

1

2

3

4

1. Apply big drops of ProNails Nail Polish n°350 Me Time onto the nail plate.

2. Quickly after apply a generous layer of ProNails Nail Polish n°348 Barista around the first drops.

3. Use the Slim Nail Art Brush n° 2 to blend the 2 polishes into each other, creating curvy shapes towards the center of the nail. It is very important to work quickly as to avoid the nail polish to dry before you finish the design.

4. Add some shine accents with ProNails Nail Polish n°347 Gold & Pepper using your Slim Nail Art Brush n° 1 or n° 2.

5. Finish your design with ProNails Gloss it Up or Seco Seco, in soft movements of the brush as to not smudge your design. Apply an extra layer to protect your design.

| 43

SHOPPING TIME Shopping Spree is an elegant grey-purple telling you to spoil yourself, like buying those flowers that make you happy. They’ll fill your house with positive spirit, making sure you’ll get through winter in a great mood!

CHANEL

Shopping Spree PN Nail Polish n° 351 – ref. 28444 Sopolish n° 74 – ref. 28428 Gellak n° 140 – ref. 28475

44 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

PRONAILS

GELLAK COLLECTION

NEW COLOURS AUTUMN - WINTER 2014 - 2015 Gellak n° 136 Greyt Foundation - 10ml - ref. 28471

141

140

139

138

137

136

Gellak n° 137 Blind Date - 10ml - ref. 28472 Gellak n° 138 Strike A Rose - 10ml - ref. 28473 Gellak n° 139 Dusty Brick - 10ml - ref. 28474 Gellak n° 140 Shopping Spree - 10ml - ref. 28475 Gellak n° 141 Midnight Selfie - 10ml - ref. 28476

TIME FOR ROMANCE Date Night will play a main part in tender and romantic moments due to its chic raspberry red shade.

Date Night PN Nail Polish n° 349 ref. 28442 Sopolish n° 75 ref. 28429 PNC n° 250 ref. 28479

| 45

PARTY TIME The weekend is also a perfect moment to party of course!

When in doubt on a dress code, choose for over the top stylish with Noir de Noir. Or do you dare to go even further? Add a layer of Gold & Pepper. And what do you think about some extra bling bling strass in different shapes and sizes for your nails? Be ready for night time selfies and show your most glamorous side!

STRIPING COLOUR Glitter Silver - ref. 27872

NEW FORMULA!

Noir de Noir

Gold & Pepper

PN Nail Polish n° 81

Gives a subtle touch in one

ref. 27960

layer, and a true glamour

Sopolish n° 49 – ref. 27905

statement in two layers!

PNC n° 81 – ref. 27040

ProNails Nail Polish n° 347

Gellak n° 26 – Black Saint

ref. 28440

ref. 27098

Gellak n° 141 – Midnight Selfie ref. 28476

46 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Noir de Noir

Gold & Pepper

GLITTER POWDER Gold & Pepper - 3,5 g - ref. 28467

GLITTER TOWER WEEKEND

Party Dust - 3,5 g - ref. 28468 Fire Sparks - 3,5 g - ref. 28469

ref. 28456

ANNA SUI

NAIL STICKERS GLITTER DOTS Gold - ref. 28411 Silver - ref. 28412

Find out here how to do it

| 47

Marble prints Prints inspired by nature are big. Last summer we saw a lot of print designs inspired by jungle life. This season however, it’s the rich structure of rocks and stones that cought the eye of the designers.

In Fashion as well as in the world of interior design, the irregular, almost abstract patterns of marble stones are being used as allover prints for fabrics, walls, and all sorts of materials. Inspired by this trend, our ProNails stylists created some stunning new and innovating nail art!

by Natalya Grudinina

AF. VANDEVORST

STEP BY STEP MARBLE PRINT NATURAL

1

2

3

4

5

1. Apply 2 spots of ProNails Nail Polish n°350 Me Time on the nail, then add a wave in the middle with ProNails Nail Polish n° 348 Barista.

2. Take your Kolinsky Art Brush n° 0 to add fine lines of ProNails Nail Polish n°350 Me Time and n°348 Barista as shown.

3. Create an irregular shape with ProNails Nail Polish n°81 Noir de Noir.

4. Take your Striping Colour White and add more white lines as to get the real marble effect.

5. Finish the design by adding some fine lines in ProNails Nail Polish n°347 Gold & Pepper.

6. Protect your design with your favourite ProNails gloss.

48 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

STEP BY STEP MARBLE PRINT LIGHT

by Natalya Grudinina

AKRIS

STEP BY STEP MARBLE PRINT RED

by Natalya Grudinina

1

2

3

1. Apply ProNails Nail Polish n째350 Me Time on the full nail plate.

2. Mix your Striping Colour Black with some water and create translucent stains in vertical smudged lines. Let the nail dry first. Then add some extra lines with your black Striping Colour as shown on the picture.

3. Fill some areas with Striping Colour White to finish your design. Seal everything by applying Seco Seco as final layer.

1

2

3

4

1. Apply ProNails Nail Polish n째349 Date night on the full nail.

2. Stamp some ProNails Nail Polish n째 81 Noir de Noir on the nail using a Nail Art Sponge. Repeat this with ProNails Nail Polish n째351 Shopping Spree.

3. Create the marble print by drawing some fine lines with your Striping Colour Black shown.

4. Finish the design with Striping colour White in fine lines. Seal everything by applying Seco Seco as last layer.

Create your own interpretation of this trend!

Here are some more variations by Sandrine Roelants and Bianka Mai

| 49

1

FOIL TRANSFER GLUE ref. 28373

2

3

4

5

STEP BY STEP STONE PRINT

by Bianka Mai

NAIL FOIL BLACK 1,5 m - ref. 28408

1. Apply ProNails Nail Polish n째350 Me Time to the full nail. Allow to dry.

2. Apply fine dots of ProNails Nail Polish n째348 Barista, using only the tip of the hairs of your Graffiti Brush XL, to create the background as shown.

3. Repeat the same step, this time with Striping Colour White or Propaint Divine.

4. Take some Foil Transfer Glue on the Graffiti Brush XL and apply softly and vertically over the nail on the areas where you want to apply the foil. Allow the glue to dry until it is completely transparent. First crush the black foil between your fingers, then transfer it onto the nail.

5. Apply small accents of ProNails Nail Polish n째347 Gold & Pepper using a Slim Nail Art Brush n째1. If you want, you can add some small extra accents in Propaint Night and Propaint Divine. Seal your design with Gloss it Up (avoid using Seco Seco as the design might blur).

AKRIS

50 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

PHILLIP LIM

1

STEP BY STEP MOTHER OF PEARL

2

(1) MOTHER OF PEARL POSEIDON ref. 28415

(2) MOTHER OF PEARL APHRODITE ref. 28414

by Natalya Grudinina

1. Take the Mother of Pearl Patches Poseidon and Aphrodite and cut out some small irregular stripes. Make them softer by crushing the structure with your fingers.

Take off the white base paper and glue them on top of your base gel as shown.

2. Fill up the rest of the nail with Unicum UV Gel Bianco Amore and cure for 30 seconds under THE LIGHT, or for 2 minutes under the UV lamp.

3. Cover the full nail with Gelixir Secret base & build and cure again, this time for 1 minute under THE LIGHT, or for 4 minutes under the UV Lamp.

4. Shape the nail surface with the ProNails Clinifile Green 100/180 – and finish with your Soft Finisher. Take your Kolinsky Art Brush n° 0 to smudge the edges of the mother of pearl parts using Propaint Blue Layette, Propaint Neptunus & Propaint Camel.

5. Continue with your Kolinsky Art Brush n° 0 and add some fine lines with Propaint Sienna.

6. Finish your design by adding some more fine lines with Propaint Night as shown.

7. Finally, add your favourite Gel Gloss.

1

2

3

4

5

| 51

#lovemyw Time to be creative Do you use your weekends for creative excesses? Do you love to take the time to create a truly original and personal look? Then you’ll be captivated by ProNails’ new silver striping tape or the cool optical and art deco prints and nail stickers. These unique nail accessories are totally in line with the trendiest prints of the season! Designers such as Dries Van Noten couldn’t get enough of big optical metallic prints, and as a true Nailista, you couldn’t agree more!

NAIL DESIGN PATCH ROCKEFELLER ref. 28404

DRIES VAN NOTEN

NAIL STICKERS FEATHERS & FANS ref. 28413

52 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

weekendnails Find out here how to do it

DRIES VAN NOTEN

NAIL DESIGN PATCH CHECKMATE ref. 28405

ref. 28403

DRIES VAN NOTEN

NAIL DESIGN PATCH OPTICAL ILLUSION

| 53

Beograd, Novi Beograd & Sabac Dragana Jovanovic and her team

Lazarevac Maja Stojkovic

ProNails Premium Salons are popping up across Europe!

This past season we’ve launched new projects in Serbia, Montenegro, Finland, Spain, Brazil, Belgium, The Netherlands and Wales.

With this many ProNails Premium Salons cosmopolitan women can rest assured that, wherever their travels take them, they’ll find equal and consistent high quality nail services in every ProNails Premium Salon. If you travel to Serbia, you’re really lucky, because it’s not just a beautiful country, it is also home to no less than eight ProNails Premium Salons!

Whether you’re looking for a manicure, pedicure, gel nails, sophisticated nail art or a Sopolish Protect & Peel treatment, the wounderful ProNails Stylists will gladly help you out! Let’s go on a trip through Serbia and meet the cities and the strong ambassadors behind the ProNails brand!

Belgrade, the capital of Serbia, is the start of our tour. Although the name “Beograd” literally means “white city”, you can of course choose from an array of colours at your ProNails Premium Salon.

Dragana and her professional team are expecting you! Don’t forget to visit the Kalemegdan fortress. The Victor monument always gets a lot of heads turning…

This well built naked warrior was turned with his back to the city because the older Serbian woman feared it would have a negative influence on the younger ladies … Curious? Go check it out yourself!

Moving north to Novi Sad. In summer this city is home to the EXIT music festival, amongst Europe’s most famous!

Sanja will get your nails styled for the occasion.

Sabac is our next stop. Dragana will make sure your nails radiate pure fun:

54 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

bold colours, amusing nail art, …

Why? Because Sabac is the city famous for the celebration of humor days and carnival, the Serbian way!

Laughter is the oxygen of life!

On to Lazarevac it is! We’re going back to basics over here, back to nature. Visit the old mines transformed into picnic places amongst the lakes and dream away. Get in the mood at our Premium Salon. Maja will know exactly what to do to make you feel at ease!

If you adore good hikes and being outdoors, you must really visit National Park Mountain Tara. The Tara river is famous for rafting: your nails will need protection! A visit to ProNails Premium Salon in Bajina Basta first, where sisters Kristina and Aleksandra await you, and you’ll be good to go!

Time to move on – to Uzice, famous for the Shargan 8 heritage Railroad taking you on one of the world’s steepest, highest and most dar-

Novi Sad Sanja Koprenovic

Belgrado Suzana Peric

Kragujevac Jovana Milivojevic Uzice Jelena Puzovic Bajina Basta Sisters Kristina & Aleksandra Skrnjic ing train rides through an unbelievably beautiful landscape. While you leave your husband and kids to enjoy the thrill, you can spoil yourself at our Premium Salon downtown in the pedestrian zone!

Jelena will take good care of you!

The before last stop on our tour is Kragujevac, the old capital of Serbia.

Don’t think of a busy city though! Kragujevac represents the amazing countryside of Serbia, surrounded by beautiful landscapes and greenery. Need some more pampering? Jovana will make you totally zen.

After a visit to Kragujevac we’re back where we started: Belgrade. Home to Suzana Peric, a famous Serbian fashion designer! Peric uses rich textures and warm colours to design the most beautiful evening wear. Definitely worth a visit!

In her Studio in the centre of Belgrade she added a ProNails Premium Corner.

First you can buy a dress, then you can match your nails for an unforgettable evening out! Skadarlia, the old bohemian part of Belgrade, is where you need to go for entertainment. Lovely bistros, lively gathering places and glamorous nightlife await you! Night clubs floating on rivers? Only in Belgrade!

As you can see the country has a lot to offer and beauty pampering is a way life to all Serbian women. Book a visit to one of the Premium Salons and enjoy!

You’ll find all their details on the Salon Locator on www.pronails.com WATCH ANNA SHARE HER EXPERIENCE OF HER PRONAILS PREMIUM SALON VISIT IN SERBIA!

| 55

CUTICLE CARE Why are cuticles so important?

Lunula Cuticle

Take a good look at your fingernails. Now take a closer look - not at your nails, but at your cuticles. At the base of your nails you should see a white crescent called the lunula (little moon in Latin). The lunula outlines the nail matrix which is the tissue that grows new keratin cells that build the nails. As you know, your nails are constantly growing by about 1 mm per week.

You may be wondering what cuticles do, or why you need them. It is the piece of skin that provides a protective cover for the lunula, it protects the new, soft keratin as it emerges onto the nail. If one damages the lunula, the nail will permanently be deformed..

Nail Matrix • Cuti-Treat: Cuticle scrub and nail strengthener with anti-bacterial properties based on natural papaya ingredients.

Taking care of your cuticles is important because it can lead to stronger, healthier nails. Also, if you neglect them, your cuticles can cause some problems, including painful infections. It is easy to prevent these infections, all it takes is some basic nail care.

• Cuticle remover: Highly efficient, nongreasy cuticle softener.

The 3T’s to perfect cuticles:

• Advise your client to do a daily maintenance at home with the Pomme Granate cuticle cleaner.

• Vitamina: Nourishing cuticle oil. Contains

Tender - Trim - Treat There are three simple steps you can take to maintain beautiful and healthy cuticles.

a mix of wheat germ oil, almond oil, macadamia oil and laurel oil. Antifungal, antibacterial soothing properties. For all cuticles, also dry and damaged areas.

• Tonic: Energizing cuticle oil with vitamins

Step 1: Tender cuticle skin. The first thing to do is to clean and soften the cuticle. Tender cuticles can be pushed back safely with a professional Cuticle pusher.

STEP 2

and lemon oil and antiseptic properties.

Gives increased elasticity and strength. For all cuticles.

• Relax: Calming cuticle oil with African baobab extracts and anti-oxidants. Ideal for red, torn or irritated cuticles. Great for nail-

NEW

Step 2: Trim the cuticles with a professional cobalt double-spring cuticle nipper. Careful though: trim with precision using a razor sharp cuticle nipper. Make sure not to remove too much and never pull.

COBALT CUTICLE NIPPER LONG GRIP 3 mm - ref 34001 5 mm - ref 33641

biters.

• Cuticle Food: Hydrating, non-greasy cuticle serum. For all cuticle types.

Step 3: In for a treat? It’s best to try and keep the cuticles and the nails strong. Rub them in frequently with a nourishing treatment oil - they need moisturizing just like your skin does .

STEP 3

STEP 1

ALSO WITH GEL

ALSO WITH GEL

56 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

ALSO WITH GEL

Long grip, double spring and razor sharp ends for extremely precise trimming of cuticles.

Indestructable!

OVERVIEW MARKETING TOOLS DISPLAYS

PN NAIL POLISH COLLECTION DISPLAY

PN NAIL POLISH COLLECTION DISPLAY

Red Manifest - ref. 28450

Weekend - ref. 28449

Content 18 pcs:

Content 18 pcs:

3 x n° 344 - 3 x n° 329 - 3 x n° 346 - 3 x n° 343 - 3 x n° 345 - 3 x n° 141

3 x n° 81 - 3 x n° 348 - 3 x n° 347 - 3 x n° 351 - 3 x n° 350 - 3 x n° 349

COLLECTION DISPLAY CARD

COLLECTION DISPLAY CARD

Red Manifest - ref. 28453

Weekend - ref. 28452

FLOOR DISPLAY CARD Me Time - ref. 28466

PN MINI NAIL POLISH COLLECTION DISPLAY Denim Dots - ref. 28448 Content 12 pcs:

TRIM

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L

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BE

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ALDEHYDE • RM FO FO R

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XI

TRIM

FREE

ATE • TOLUE AL NE TH PH

Denim Dots - ref. 28451

FREE

• NO DIBU TY L

BIG 5

TA

TPO

ATE • TOLUE AL NE TH • PH

MINI DISPLAY CARD

OR PH M

DE • CON

XI

O

NO

FREE

S

BIG 5

IN

• NO DIBU OR TY PH L M A

ATE • TOLUE AL NE TH PH

4 x n° 352 - 4 x n° 353 - 4 x n° 354

SOPOLISH PROTECT AND PEEL DISPLAY 8 pcs (empty) + 12 colour sticks ref. 82469

NAIL POLISH COLOURED STICKS AW14-15 ref. 28401

| 57

POSTERS & BANNERS POSTER 50 x 70 cm Sopolish Protect & Peel - ref. 82433 Denim Dots - ref. 28460 Weekend - ref. 28458

The revolutionary semi-permanent peel-off system that offers total nail protection.

Me Time - ref. 28459 Prolongs the wear of Sopolish colours beyond two weeks.

Red Manifest - ref. 28461

SOPOLISH VITAL NAILSKIN

BANNER

Offers total nail protection and maintains the vitality of the natural nail.

65 x 170 cm E PE

L-OFF RE

M AL OV

Denim Dots - ref. 28463

EAS Y

Sopolish Protect & Peel - ref. 82471 Cosy Legs - ref. 28465 Me Time - ref. 28462

www.pronails.com

Red Manifest - ref. 28464

FAIRS BEAUTY FAIR São Paulo (Brésil), Brazil 6, 7, 8 & 9 Septembre 2014

ESTETIKA HERFST 2014 Brussels, Belgium 4, 5 & 6 October 2014

BEAUTY WORLD 2014 Talin, Estonia 10 - 12 October 2014

BEAUTY FESTIVAL Athens, Greece 11 - 13 October 2014

TOUCH OF PARIS Belgrado, Serbia 11 & 12 October 2014

BEAUTY FORUM Munich, Germany 25 & 26 October 2014

BEAUTY GREECE Athens, Greece 1 - 3 November 2014

BEAUTÉ SÉLECTION Lyon, France 16 & 17 Novembre 2014

BEAUTY GREECE Thessalonikh, Greece 29 November - 1 December 2014

PROFESSIONAL BEAUTY 2015 London 22 & 23 February 2015

58 | PRONAILS NAILY NEWS autumn - winter 2014 - 2015

Don’t touch my nails

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SOPOLISH® PROTECT AND PEEL Prolongs the wear of Sopolish colours beyond two weeks

SOPOLISH VITAL NAILSKIN

SY

EL-OFF REM OV PE

L A

EA

Offers total nail protection and maintains the natural vitality of the nail

Don’t touch my nails SOPOLISH® PROTECT AND PEEL The only semi-permanent polish that offers total nail protection and allows safe and easy peel-off removal at home.

Scan the QR-code or visit www.pronails.com and find a certified salon close to you!

Discover all latest colours on

www.pronails.com