NAILY NEWS S E A S O N A L
M A G A Z I N E
|
E N G L I S H
BE EXPERIMENTAL
START DOING WHAT YOU LOVE
BE GENEROUS THE KEY TO SUCCES
CHERISH YOUR FEET LIFE IS BETTER IN FLIP FLOPS
SOPOLISH PROTECT & PEEL THE ONE AND ONLY
BY PROFESSIONAILS
S P R I N G - S U M M E R
2 0 1 5
8
BE EXPERIMENTAL COLLECTION
4
SOPOLISH PROTECT & PEEL
18
PERMANENT NAIL COLOURS
28 38
PRO VISION 700
GELLAK COLLECTION
32
BE GENEROUS COLLECTION
52
PRONAILS PREMIUM SALONS
46
CHERISH YOUR FEET
57
MARKETING MATERIAL
Out of love for our profession
PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium
Dear Beauty Professional, Our Sopolish Protect and Peel exceeds the highest expectations of the contemporary woman: finally beauty without compromise! The Vital Nailskin offers the only real peeloff protection for natural nails without buffing or soaking them. This semi-permanent system is sold exclusively to professionals and in less than a year more than 1500 professionals just like you obtained the salon certification all over Europe! Women can now rely on your salon for perfectly polished nails without any damage what so ever. Furthermore I am proud to announce that ProNails has officially been certified to comply with GMP ISO 22716:2007, or in short GMP. Obtaining this high quality standard sets us apart as a company specialised in hand and foot care. GMP or “Good Manufacturing Practices” shows that we as a manufacturer only work according to this international standard for production, inspection, storage and shipping of cosmetic products. ProNails is now one of the leading manufacturers in the world! This is why you can trust our constant quality as a professional. We strive to obtain and maintain this high quality standard out of love for our trade and our products. Your love for your profession is equally vital to our brand. Learning new things regularly inspires and improves your expertise. The ProNails Training Academy brings you the inspiration you need to excel as a professional. We offer both short term and long term trainings adapted to your level of experience. It’s no coincidence that “curiosity” and “love for the profession” are at the heart of our two new summer collections: Be Experimental and Be Generous!
Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Sabine Callens NAILSTYLISTS: Bianka Mai, Natalya Grudinina, Sandrine Roelants PHOTOGRAPHY: Margaux Grossen Kathelijne Seeldraeyers (assistant) FASHION PICTURES: Etienne Tordoir (CatwalkPictures) HAIR & MAKE-UP Inge De Vos STYLIST: Audrey Heselmans LAYOUT: Android COPYWRITING: Birgit Serruys, Michael Van de put Debbie Van Lint, Brigitte De Ruysscher
I wish you lots of fun discovering these new collections. TRANSLATIONS: Gabrielle Allaire-Minari, Marta Vitorino,
Paul Parein CEO Pronails
Andrea Zuliani, Bojana Adamovic, Ana Milanko, Daniel Sousa, Marta Codato, Lucia Rodríguez
Copyright © January 2015 Professionails NV All rights reserved. Nothing from this issue may be reproduced without the prior consent of the publisher.
www.pronails.com
1500 SOPOLISH PROTECT AND PEEL
®
Ever since Sopolish Protect & Peel was launched less than a year ago it has unleashed a real revolution in the beauty industry. Finally a product without a single compromise. A semi-permanent nail polish that lasts longer than 14 days, that REALLY protects the natural nail 100%, and allows easy peel-off removal without the use of dehydrating solvents. Who doesn’t dream of that?
To all certified Sopolish Protect & Peel Salons:
thank you! dank je wel! merci grazie mille! m Women who are introduced to Sopolish Protect & Peel all show the same reaction: THANK YOU SO MUCH! It’s especially thanks to the more than 1500 certified salons, spread all over Europe, that all these women can enjoy the many advantages of Sopolish Protect & Peel permanently. This season Sopolish adds no less than 10 new summer colours. Let’s add lots of certified salons together too! There are still so many women out there looking for a salon nearby. ProNails does everything in its turn to make sure new customers will find your certified salon fast and easy. Not only thanks to the ProNails website showing all certified salons, but also with all sorts of media actions. These introduce Sopolish Protect and Peel to women, and they also make sure clients find their way to your salon! Once they get a taste of Protect & Peel, you have a new loyal customer for sure…
4 | PRONAILS NAILY NEWS spring - summer 2015
EA S
PE
M L VA O
Y
EL-OFF RE
SOPOLISH PROTECT AND PEEL THE ONE AND ONLY! ✔ The one and only that does not require buffing of the natural nail. ✔ The one and only that doesn’t even touch the natural nail, thanks to the extra protection of Vital Nailskin. ✔ The one and only you can easily peel-off yourself, without the use of dehydrating soaking fluids. ✔ The one and only that doesn’t damage the natural nail and protects it. ✔ The only one that is sold exclusively to professionals.
beaucoup! muchas gracias! muito obrigado! Don’t get left behind, and start offering long-lasting perfect nails with a real and complete nail protection in your salon too! Your clients will be eternally grateful to you! How do you become a certified salon? > Follow a Sopolish Protect & Peel workshop with your regional distributor. > Get Sopolish products and pick out the most beautiful colours. > Take the certification test with your distributor one month later. > Place your well-deserved certification sticker outside your window, hang your poster, banner or display on the wall, and check out your salon’s information on the ProNails website. > Totally ready for a lot of new thankful clients!
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PRONAILS
SOPOLISH COLLECTION NEW COLOURS SPRING - SUMMER 2015
n° 84
n° 85
n° 86
n° 87
n° 88
n° 89
n° 90
Tender Touch
Blooming Blush
Me Time
Dare to Dream
I’ve Got Your Back
Why Not Now?
Sensational
8 ml - ref. 28503
8 ml - ref. 28504
8 ml - ref. 28505
8 ml - ref. 28506
8 ml - ref. 28507
8 ml - ref. 28508
8 ml - ref. 28509
6 | PRONAILS NAILY NEWS spring - summer 2015
The comeback of French! With Tender Touch & Blooming Blush 2 lovely colours are added to the Sopolish range enabling you to create a sweet summer French Manicure. Both colours are semi-transparent and perfect to apply over the invisible protective Vital Nailskin. Tender Touch gives a subtle shimmer and a light pink peachy tint, Blooming Blush is somewhat more pinkish and has a nice sparkle. Combine these colours with a fine white line in Sopolish n° 82 Natural French and you’ll get a protective fresh French Manicure. Ideal for a refined natural look!
TIPS
FRENCH MANICURE USING SOPOLISH PROTECT & PEEL • Fold the edge of the Vital Nailskin well over the free edge and file off in one smooth movement. This will prevent a difference in colour with your natural nail, and it will keep your French perfectly white because the edge of the nail is better protected. • Use ProNails Deco Tool to apply the French edge. This tool allows you to work more detailed, more precise and more comfortable. You can also apply the French smile line using the Sopolish Colour brush itself and then correct the smile line with the French Manicure brush. • Apply your French smile line over the second layer of colour for a nice white smile line. If you prefer a softer, more natural looking smile line, then apply your French smile line over the first layer of colour and cover with the second layer. • Apply the white edge nail by nail and cure immediately for a perfect shape. • Seal really well in the front, with both colour layers and Sopolish Shine.
WIDER - ROUNDER - FASTER - BETTER Apply all new Sopolish colours perfectly thanks to this unique new brush
>
• The new brush is wider and rounder in shape, so it is perfectly adapted to the natural shape of the nail. • Works faster: you can cover an entire nail in just 2 strokes. • It brushes on very easily and applies each Sopolish colour evenly, fully covered and without streaks. n° 91
n° 92
n° 93
Play Harder
Warm-Hearted Soul
Generous Gold
8 ml - ref. 28510
8 ml - ref. 28511
8 ml - ref. 28512
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TODAY IS A PERFECT DAY TO START DOING WHAT YOU LOVE. To start doing what makes you happy.
8 | PRONAILS NAILY NEWS spring - summer 2015
WHY NOT NOW? GO JUST ANYWHERE. DO ABSOLUTELY ANYTHING.
BE RECKLESS.
And know this: everything you have ever wanted, is right outside your comfort zone. Just spread your wings, and don’t let the fear of falling keep you from flying. Dare to dream big. Don’t be normal, be all you can be. Seek Adventure. It ‘s the best way to learn. Replace fear of the unknown with curiosity, always. Work hard, but play harder. And most of all: start now. Every expert, no matter how great they are at something, was once a beginner. So try something new, every day.
BE EXPERIMENTAL. IT WILL BRING YOU ANYWHERE YOU WANT.
LIFE is
PRONAILS BANNER BE EXPERIMENTAL
TOO SHORT
65 x 170 cm
TO WEAR
ref. 28550 - see also p. 59
BORING COLOURS •
These new ProNails nail colours express how you see yourself, and express where you want to go in life. They show the world you are ready to see opportunities in every experience. You say wearing a different nail colour won’t make a difference? You say it will not help you fly? We say it will.
PRONAILS NAIL POLISH COLLECTION
BE EXPERIMENTAL
T MAT
n° 356
n° 357
Play Harder
Dare To Dream
ref. 28518
ref. 28519
ref. 28520
10 | PRONAILS NAILY NEWS spring - summer 2015
BURBERRY PRORSUM
n° 355 Spread Your Wings
n° 358
n° 359
Wake Up,
Be Reckless
Be Awesome
ref. 28522
ref. 28521
PN NAIL POLISH COLLECTION DISPLAY BE EXPERIMENTAL 18 pcs: 355 - 356 - 357 - 358 - 359 - 360 ref. 28553
Play Harder Playful Coral with a Neon flavour, for anyone who understands playing is as important as working, if not more important. Nail Polish n° 356 - 10 ml Sopolish n° 91 - 8 ml
T MAT Dare To Dream Pastel pink to ensure you keep on dreaming. Nail Polish n° 357 - 10 ml Sopolish n° 87 - 8 ml Gellak n° 145 - 10ml
n° 360
Wake Up, Be Awesome Fierce Fuchsia with a glitter structure, for you who chooses to be awesome, every day of the week.
Why Not Now? ref. 28523
Nail Polish n° 358 - 10 ml
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Spread Your Wings Pastel blue for the ones that have the courage to fly. Nail Polish n° 355 - 10 ml
T MAT
Be Reckless Dark grey purple with a matted finish, for those who dare to be different.
Nail Polish n° 359 - 10 ml PNC n° 253 - 5 ml
T MAT
Why Not Now? And finally, a matt pastel grey purple, to remind you the best time to start anything, is now!
Nail Polish n° 360 - 10 ml Sopolish n° 89 - 8 ml Gellak n° 142 - 10ml
secret
THE TO GETTING AHEAD IS GETTING
STARTED
12 | PRONAILS NAILY NEWS spring - summer 2015
Nails by Bianka
Mai
PN Nail Polish n째 355 Spread Your Wings - ref. 28518
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GALACTIC REFLECTIONS There is a real ‘experimental fever’ in fashion these days. Designers combine high-tech materials with old-fashioned tailoring techniques, transparency with reflecting surfaces, new soft-toned shades with heavy brights, galactic metallics with natural fibres,… Today, every surface, every fabric goes through an artistic transformation: perforated, decorated, painted on, pleated, … Why, you might think? It is to create unique fashion items that have a story, that have more depth, more meaning, and ultimately more value. Let’s do the same with our nails: let’s experiment with more than just colours. A very easy way with an enormous effect is to use the new ProNails Nail Foils. These foils come in iridiscent silver, gold, rainbow gradiënt or colourful dots. They add galactic reflections to your nails in any shape or pattern you can think of. Thanks to the easy application with the Foil Transfer Glue, the possibilities to create original looks for every new set of nails are endless!
NAIL FOIL Unicorn - 1,5 m - ref. 28493 Rainbow - 1,5 m - ref. 28494 Iridescent Silver - 1,5 m - ref. 28311
FOIL TRANSFER GLUE ref. 28373
14 | PRONAILS NAILY NEWS spring - summer 2015
1
2
STEP BY STEP UNICORN by Sandrine Roelants
WITH NAIL POLISH 3
4
1. 2.
Apply 2 layers ProNails Nail Polish n° 356 Play Harder onto the entire nail plate. Draw half circles with ProNails Nail Polish n° 355 Spread Your Wings. Fill them up ProNails Nail Polish n° 359 Be Reckless. 3. Apply Foil Transfer Glue onto the areas to be covered with Nail Foil. Wait until the Glue has become fully transparent, apply Nail Foil Unicorn onto the nail and rub carefully in order for the foil to transfer onto the nail. 4. Now apply your favourite gloss onto the light blue half circles and cover them with the finest glitter dust of your Glitter Tower Iridiscent. Protect your nail art with your favourite ProNails Gloss.
STEP BY STEP GALAXY by Sandrine Roelants
WITH NAIL POLISH 1. 2.
3. 4. 5.
Apply 2 layers ProNails Nail Polish n° 360 Why Not Now onto the entire nail plate and let it dry. Apply Foil Transfer Glue in the upper right nail corner. Wait until the Glue has become fully transparent, then apply Nail Foil Silver Irisdiscent onto the nail and rub carefully in order for the foil to transfer onto the nail. Draw with your Kolinsky Art Brush n° 0 and Propaint Hint For This Pink little circles in different sizes on top of the Nail Foil. Now take your Kolinsky Art Brush n° 0 and fill up the empty spaces in between the circles. Finish off this nail art by applying your favourite ProNails Gloss onto the entire nail or choose only onto the Foil design as to obtain a nice contrast with the matt ProNails Nail Polish n° 360 Why Not Now.
WITH COLOUR GEL
1
2
3
4
1.
SPECIAL 3D EFFECT Take your Deco Tool and apply a few transparent drops of Unicum Clear on top of the Nail Foil and cure the nail. They look like real drops of water!
Apply 2 layers ProNails Gellak n° 142 Why Not Now onto the entire nail plate and cure. If you choose for a matt effect in the end, slightly buff the nail at this stage with your Soft Finisher. 2. Proceed as explained in step 2 to 4 in the nail polish version. 3. Proceed with your favourite ProNails Gloss onto the entire nail or choose only onto the Foil design as to obtain a nice contrast with the matted ProNails Gellak n° 142 Why Not Now (see step 1).
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DISPLAY CARD BE EXPERIMENTAL ref. 28551 - see also p. 57
1
2-3
4-5
STEP BY STEP OUT OF SPACE by Bianka Mai
WITH NAIL POLISH
16 | PRONAILS NAILY NEWS spring - summer 2015
VARIATIONS
CHANEL
Place one coat of ProNails Nail Polish n° 359 Be Reckless on the full nail and let dry. 2. Place a second thinner coat, Do not let dry! Immediately start applying “wet in wet” drops of ProNails Nail Polish as shown, using the following colours n° 355 Spread Your Wings, n° 358 Wake Up, Be Awesome and n° 356 Play Harder. 3. Take your Deco Tool Deluxe, or Slim Nail Art Brush n° 1 or 2 if you prefer, and move the colours to give the design a “cloudy” look. Let dry. 4. Place some galactic accents with ProNails Nail Polish n° 347 Gold & Pepper. Let dry. 5. Seal with Gloss It Up or Seco Seco.
ASHISH
1.
GLITTER TOWER IRIDESCENT ref. 28496
IRIDESCENT GLITTERS To keep your colour layer intact, it is best to apply the glitters in your transparent top coat gloss, while it is still wet. Make sure to apply an extra layer of top coat on top for extra protection.
Dare To Dream PN Nail Polish n째 357 Sopolish n째 87
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PRONAILS PRONAILS POSTER BE RECKLESS 50 x 70 cm ref. 28546 see also p. 59
PNC n째 253 Be Reckless 5 ml - ref. 28541 PNC n째 254 Share a Smile 5 ml - ref. 28542 PNC n째 255 Act of Kindness 5 ml - ref. 28543
253
254
255
18 | PRONAILS
PERMANENT NAIL COLOUR COLLECTION NEW COLOURS SPRING - SUMMER 2015
Crystal Seal
PRONAILS CRYSTAL SEAL 14 ml - ref. 28483
• Crystal clear gloss gel with a magnificent shine for a perfect finish of any ProNails French Manicure gel. Also suitable for colour gels. • Remains crystal clear over time and never yellows! • Protects against scratches. • No sticky layer. • Runny texture and easy brush-on application. Curing times:
PLAYFUL PRINTS Prints are very important in today’s fashion to add artistic value. Natural forms remain an endless inspiration for prints, but they are turned into abstract structures with very irregular shapes. There is also a rise of very playful, even childish prints that seem to come from a wicked wonderland, where there are no limits to creativity. We created our new nail design patches in the same spirit: limitless playful prints in fluorescent coral and white. Up to you to find the best combinations with this collections’ dark, pastel or bright colours! NEW NAIL DESIGN PATCHES - ULTRA THIN & EASY TO USE The ProNails product development team for sure has the ‘Be Experimental’ attitude. They never stop experimenting to find new products or improve existing ones. That’s why our new Nail Design Patches are now ultra thin and more easy to use than ever. As before you can cut out any desired shape, before removing the white base paper. What’s new is that these patches now also have an extra transparent film on top, that you remove only after applying it to the nail. It’s what allows these patches to be so thin! Wonderland ref. 28537
Let It Go ref. 28539
20 | PRONAILS NAILY NEWS spring - summer 2015
SHINY LITTLE TATTOOS These new ulta thin nail stickers in Iridescent silver, are like shiny little tattoos: they mirror your personality and give meaning to your expressive sense of style. They send you in the right direction, give you feathers to fly, offer the strength of a diamond, or give you new insights trough the all-seeing eye. Oh, and they are also just super cute. Follow Me - ref. 28532 Dreamcatcher
Break the Circle
ref. 28536
ref. 28538
Diamonds & Curls Holo Silver - ref. 28533
NINA RICCI
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1
2
3
4
STEP BY STEP COLOUR BURST by Natalya Grudinina
WITH COLOUR GEL 1.
Apply 2 layers of Gellak n° 71 Bianchissimo and cure. 2. Take your Kolinsky Art Brush n° 3 and draw uneven stains with ProNails Permanent Nail Colours n° 255 Act of Kindness and n° 246 Nouvelle Vague. Cure. 3. Continue with the same brush to add further stains with ProNails Gellak n° 143 Warm-Hearted Soul and cure again. 4. Next add ProNails Permanent Nail Colour n° 254 Share a Smile and Gellak n° 144 I’ve Got Your Back as shown and cure again. 5. Now finish off your design by adding Gellak n° 127 All Eyes On Us, mixed with some Gellak n° 71 Bianchissimo. Draw fine lines with your Kolinsky Art Brush n° 1, starting from the design towards the white area of the nail. Cure everything again. Finally apply your ProNails favourite Gloss to protect your nail art. Choose your own colours to make your own unique variation of this nail art!
22 | PRONAILS NAILY NEWS spring - summer 2015
5
YOU GET IN LIFE WHAT YOU HAVE THE
COURAGE TO ASK FOR - Oprah Winfrey -
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1
2
3
STEP BY STEP PASTEL PAINTING by Sandrine Roelants
WITH COLOUR GEL 1. Apply ProNails Gellak n° 71 Bianchissimo on the full nail plate. Do not cure. 2. Draw 2 circles onto the nail plate with your Graffiti Brush Medium using Gellak n° 142 Why Not Now and Gellak n° 134 Sunset Serenity. Still do not cure. 3. Add some Gellak n° 93 Trip To Heaven in each circle. 4. Take your Slim Nail Art Brush n° 1 and add some accents with Gellak n° 34 Sensational. Now cure the nails. Apply your favourite ProNails Gloss and cure in order to protect your nail art design. TIP: In order to give a complete different look to this nail art, you can also mattify the design by slightly buffing the nail with your Soft Finisher, as shown on the variations below with a similar design.
24 | PRONAILS NAILY NEWS
4
ACADEMY
A new year, a fresh spring, a perfect time for resolutions. You’ve only got one life, so live it! Sometimes you just have to act instead of postponing your intentions to next year!
THE BEST WAY TO PREDICT YOUR FUTURE IS TO CREATE IT
ProNails regularly welcomes very different students all willing to become a nail technician in the ProNails Academy. Different stories, but with a common goal: to be able to place a beautiful set of nails and to turn you passion into a profession! ProNails believes in you. We offer different kinds of interesting trainings for starters as well as for advanced students. Please don’t think you won’t be able to do it! Our teachers will explain everything step by step. That way you can be sure you’ll do great. Don’t stand before your own dreams – go for it!
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meet the students
“BEING A MOTHER IS A FULL TIME JOB.
Or rather: it used to be. My husband works very hard and now that my daughter is a bit older, I suddenly had some time for myself. I thought it was a good idea to use it wisely! My friends told me: “Why won’t you try a nail styling training? You’re such a perfectionist, you’ll do great!” Nails? Me? Not such a bad idea actually! On the internet I found all sorts of very short courses I didn’t really believe in, until I found an A to Z course with ProNails offering a years time afterwards to perfect yourself even further. The first day of training I sat next to a beautician and a medical pedicurist Boy oh boy... What was I, a housewife, doing amidst these professionals? But I kept working and I got a lot of encouragement and support from the ProNails Educators. They even helped me out with starting and decorating my own business. I now have the luxiary of working from my own home, determining my own agenda and I absolutely love it. I turn a hand into a little piece of art. This calling, so to say, gives me satisfaction and I don’t have trouble finding new customers that come trough word of mouth.” Els De Keersmaecker, 41 years old
“THE GROUP ATMOSPHERE IS ABSOLUTELY FANTASTIC! We’re all learning together, and we learn a lot from each other during the process. We support each other, we help each other out and we laugh a lot – but of course we also have to pay attention
and work hard! Nevertheless, creating nails is a really relaxing occupation… I’m fond of it!
brush, … I’m managing quite well already! Later on I’ll have to be able to work faster of course…
Using an electric drill for the first time on a real person, that was pretty exciting! Especially because we had to do it quite early in our training. You don’t want to get it wrong. But thanks to a stepby-step explanation we all did well. My model was satisfied! Learning so much in such a short amount of time is so fulfilling!”
My dream is to open my own nail salon, but the coming years I want to gain some experience in a beauty salon. I want to take some extra beauty courses in order to offer my customers a total treatment.”
Nohelie, 24 years old
“I have a talent for nail styling! I had been working in a bank for 25 years, but I have recently decided to make my dream come true. I was very interested in how to create nails, and it still shows. I think I was born to do this! It just keeps on getting better too.
Kirsten Mutsaerts, 19 years old
I would really like to start working as a full time nail tech. During my training my models are mostly friends and family, but I’m counting on word of mouth to do the trick. And if a customer is satisfied, she’ll return, that’s for sure.
“Actually I’m still finishing school, studying to become a beautician. I thought it was a pity that nail styling is only a very small part of our training. So I went looking for a complete and elaborate course.
HOW IS IT EVEN POSSIBLE TO KNOW HOW TO DO GEL NAILS IN TWO WEEKS? I’M REALLY INTO IT NOW, I’VE BEEN WORKING DAY AND NIGHT TO GET IT RIGHT! I LOVE IT! Because of the fact that the training is really complete, I have to practise, practise and practise even more. The hardest part? A perfect smile line! But we do get a lot of tips on how to work best: using reference points, a French manicure
26 | PRONAILS NAILY NEWS spring - summer 2015
A nail trainer is a very practical thing to have some extra practice at home, but I’d far rather work on real people all the time. It gives you a great feeling, you’re really achieving something.
BUT THEORY IS IMPORTANT TOO: YOU JUST CAN’T BRING YOUR CUSTOMERS IN TROUBLE, YOU HAVE TO KNOW A FINGERNAIL PROBLEM WHEN YOU SEE ONE!” Els Van Hecke, 46 years old
“As a make-up artist I get to meet a lot of people on special occasions where beauty is very important. They are always happy with the result and often become regular clients. I was already applying Sopolish, but was getting regular requests for gel nails. Soon I will be able to attract this clientele too. Being self-critical isn’t always easy but it is a must during this course. Filing correctly, working on a smile line until it is nothing less than symmetrical but also studying theory is very important.
TIME TO GET EXPERIMENTAL! You have to reinvent yourself every day. Looking at life from different angles can be very enriching. Dare choose your passion, like our students did. It’s time to explore yourself.
PERFECTION GELS ProNails Academy students learn how to work with Perfection Builder gels, included in the starter kits. The name clearly states it: using this gel you’ll be able to create perfect gel nails. These gels have medium viscosity, giving a starting nail technician a bit more time to model the gel without it dripping into the cuticles.
Perfection UV Gel Clear base 15 ml - ref. 31323 50 ml - ref. 31343 Pink Builder 15 ml - ref. 31423 50 ml - ref. 31353
EXAM STRESS? WHAT’S THAT?
WHY? IN ORDER TO DELIVER PERFECTION! I like experimenting the most, which is why a nail trainer comes in handy. Trying out different nail shapes or filing techniques, that’s what I love. On the other hand, a nail trainer doesn’t talk back to you… Feedback of real customers is very informative: you can learn from your own mistakes.” Debbie Van Lint, 28 years old
The exam is the moment of truth. It’s not possible to walk in there and take the exam. You will have to practise if you want to succeed. This is what the students have been looking forward to a whole year: their time and effort really lead to something great. That is the real reward! Many are of course nervous in the weeks prior to the exam. This is why a pre-exam is held. It shows the students just how far they’ve come. Focus is on perfection, speed and technique - values that are important in our profession too. The exam isn’t only important to the students. Customers will get to see it too. Most nail techs hang their degree on the wall at their nail salon. It differentiates them from others: it clearly shows their customers “this nail tech knows business”! The degree is really something to be proud of!
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RE-SHAPING THE FUTURE OF ELECTRIC FILING
VISION PRO 700 N O O S G N I M CO With the development of this entirely new nail drill ProNails is shaping a new silent future for electric drilling.
VISION PRO 700 ref. 28556
Vision Pro 700 lives up to its name every step of the way: the design of this device is based 100% on the vision of professional nail technicians, to help them work faster, more precise and with more comfort in order to deliver a beautiful result to each client. Each detail of this device has been thoroughly researched in order to improve it, making that this model is no match for its competitors.
28 | PRONAILS NAILY NEWS spring - summer 2015
NEW ENGINE: SILENT AND LONGLASTING
EFFICIENT, INTEGRATED SUCTION SYSTEM • Integrated into the handpiece and hooked up to a suction tube leading to the device itself, which houses the dust collector bag, filter and suction engine.
POWER!
• It ensures a constantly clean working environment and sucks visible dust particles while filing.
• Powerful engine, up to 30 000 rotations per minute.
• The size of the dust collector bag and the filter have been designed in order to guarantee maximal suction power.
• The new brushless micro engine in the ergonomic handpiece produces almost no vibrations, making it a pleasure to work with. • Up to now it was impossible to integrate a brushless engine into a compact handpiece. One important advantage is that with these engines there are no heat sparks, no coal brushes that need replacement, less wear and tear so this device’s life span is much longer. • And maybe the most important thing: this new engine is virtually silent!
EASE OF USE The extra solid control panel has been divided into two pieces: on the left-hand side the rotation direction and rotation speed, on the right-hand side the suction. From here, you can control and read all functions of the device at a single glance. ROTATION < DISPLAY SHOWING ROTATION SPEED IN 1000 ROTATIONS PER MINUTE
> SUCTION DISPLAY SHOWING SUCTION POWER
VISION PRO 700
VACUUM
SUCTION ON / OFF
ROTATION ON / OFF
SERVICE LIGHT: TIME FOR MAINTENANCE
M1
ROTATION DIRECTION LEFT/RIGHT
DUST BAG LIGHT: TIME TO CHANGE THE DUST COLLECTOR BAG
M2
Artwork_VisionPro700_DEF.indd MEMORY PRESET FOR 2 DIFFERENT SPEEDS
1
5/11/14 15:06 SUCTION POWER INCREASE / DECREASE
ROTATION SPEED INCREASE / DECREASE
MAINTENANCE FRIENDLY • Dust repulsive thanks to the seamless sealing of the entire device and the integrated buttons on the control panel. This allows easy cleaning of the device. • Daily cleaning of the handpiece only takes a few minutes. • The control panel indicates clearly when it’s time to change the dust collector bag thanks to the dust bag light. The service light indicates when it’s time for major maintenance of the entire device (after about one year).
COMPACT MODEL Vision Pro 700 is a compact and upright model. That way it won’t take up as much space on or under the nail table.
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AUTOMATIC CLICK-SYSTEM
PLACEHOLDER FOR THE HANDPIECE
Thanks to the reliable automatic click-system, you can change your bits in a safe way, without damaging the bit or the bit-holder in the handpiece.
The included placeholder for the handpiece can be mounted on the right as well as on the left of the device. Another big advantage of this placeholder is the fact that there are 8 holes to store your bits in. No more looking for your drilling bits!
EXTRA SUPPORT To further improve working comfort of the nail technician an extra support system is foreseen, offering less stress on the tube.
T N A T R O P M I USE YOUR DEVICE PROFESSIONALLY DAILY MAINTENANCE Taking care of your handpiece daily ensures a longer lifespan of your device. These few minutes at the end of each day keep your device in perfect shape during the entire warranty period and even long after that.
REPLACE DUST BAG AND FILTER TIMELY YOU SHOULD DEFINITELY TAKE A LOOK AT THE VIDEO ABOUT CORRECT CARE OF YOUR HANDPIECE ON OUR WEBSITE.
Each Vision Pro 700 includes 5 dust bags and 1 filter. As soon as the dust bag light on the control panel lights up, it’s time to replace the dust bag. It’s not a good idea to empty a dust bag every once in a while: the dust that’s jammed in the dust bag will, in that case, reduce the suction power of your device. Changing the bag when the light is on is necessary, always. The engine filter should be replaced after 5 dust bags have been used.
YEARLY MAINTENANCE When the service light is on, it’s time for major maintenance. This means that the inside of the device should be cleaned and checked thoroughly by the technical department of your local distributor. Depending on usage you’ll have to do this once a year.
THE BEST DRILL DESERVES TOP QUALITY BITS This is of utmost importance to guarantee the lifespan of your handpiece. When a bit’s stem isn’t perfectly straight or has a deviated diameter (invisible to the naked eye) you will damage your handpiece unnoticed each time you remove your bit. Use therefore only the bits presented on the next page.
REPLACEMENT BAGS FOR VISION PRO 500/600/700 5 PCS + EXTRA MOTORFILTER - ref. 28402
30 | PRONAILS NAILY NEWS spring - summer 2015
!ONLY THESE BITS HAVE BEEN THOROUGHLY TESTED AND APPROVED FOR VISION PRO 700! NEW Ceramic Barrel Bit Fine - ref. 28557
NEW Ceramic Flame Bit Medium - ref. 28558
NEW Ceramic Barrel Bit Coarse - ref. 28559
High Precision Drill Blue - ref. 28306
High Precision Drill Red - ref. 28307
BITS DON’T BITE
CERAMIC BITS: DUSTFREE AND COMFORTABLE EASY DRILLING
With these new bits any fear for electric drilling that your client may have will disappear. The Ceramic bits are made of Zirconium, known for its durability and lasting features, and it is 60% lighter than any other heavy metal. Combined with the perfect diameter and a very precise rotation this results in less vibration. In addition, Ceramic bits give less heat conduction. The result? A more comfortable and softer feeling for your clients while removing gel. Moreover, Ceramic bits are less static, meaning that dust doesn’t stick that easily, allowing a more hygienic way of working. This facilitates cleaning too.
TO THE LEFT, TO THE LEFT The High Precision nail drill bits by ProNails are ideal for the Vision Pro 700. These hard metal bits made of tungsten carbide have completely polished bit stems to avoid damaging the bit-holder. With these bits you can remove gel from nails in no time.
High Precision Drill Purple - ref. 28308
NEW High Precision Drill Left Handed - ref. 28561
NEW Diamond Nail Prepper Cone - ref. 28564
Within the High Precision quality range ProNails offers a heavy metal bit for left-handed nail techs. It has a medium grit, making it equal to the High Precision Drill Purple.
SHINE BRIGHT LIKE A DIAMOND Buffing the natural nail is normally done with the Sanders Fine. Now you can choose to use the new Diamond Nail Prepper Cone, also compatible with Vision Pro 700. The 100% perfectly rounded edge, combined with the natural diamond powder on top of it, makes sure that you can drill extremely precise. Thanks to the fine shape of the tip you can clear out cuticles and nail walls easily as well as remove hangnails. This bit even makes it possible to shape nails or shorten them.
Rubber Tip for Sanders - ref. 27117
MAINTENANCE TIP All our Ceramic bits and hard metal bits can easily be cleaned using Clinilotion. Because hygiene is very important in a salon for both your client’s health as well as your own, we recommend soaking all used bits in Clinilotion during 10 minutes at the end of each day.
CLINILOTION 125 ml - ref. 31944 | 500 ml - ref. 30014 | 1000 ml - ref. 30025
NEVER TAKE ON ELECTRIC FILING WITHOUT PROPER EDUCATION. Take a workshop at a ProNails Academy Center near you and we’ll teach you all tricks of the trade to have the best and safest results. You can find all data and locations on www.pronails.com/en/education.
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We simply happen to be in the business of making people happy! Itâ&#x20AC;&#x2122;s what we, beauty professionals, do best. There is something very magical about giving a manicure or a pedicure, or designing someoneâ&#x20AC;&#x2122;s nails. Intimate even. You hold your clients hands with care and devote all your expertise and time, to make sure she becomes prettier, and happier than before. It takes a very generous and giving person, to be a nail stylist. To be offering nail, hand or foot care, means you care, and means you know how to take care.
32 | PRONAILS NAILY NEWS spring - summer 2015
Nails by Bianka Mai Warm-Hearted Soul PN Nail Polish n째 361 Sopolish n째 92 Gellak n째 143
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PRONAILS POSTER SHARE A SMILE 50 x 70 cm ref. 28544 see also p. 58
Nails by Bianka Mai Share a Smile PN Nail Polish n째 363 PNC n째 254
34 | PRONAILS
PN NAIL POLISH COLLECTION DISPLAY BE GENEROUS 18 pcs: 361 - 362 - 363
361
364 - 365 - 366 ref. 28554
363
DISPLAY CARD BE GENEROUS ref. 28552 - see also p. 57
364
365
366
Today people are looking for this kind of generosity in the products they buy, the brands they trust, the services you provide. People want brands to be human, they want brands to care, and to give them personal attention. At ProNails we know that you, our nail stylists, are what gives our brand meaning. You bring our products to life, and complete them with your personal generosity and expertise.
362
generous
GOLD
We truly believe, that being rich of the heart goes hand in hand with being rich in style. A must do for this summer, is to go for rich golden, orient inspired accessories, while wearing goddess-like, light-shaded summer dresses.
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THE KEY TO
SUCCESS • • IS
RADICAL
generosity
•
- Agapi Stassinopolos -
361
Nails by Bianka Mai Warm-Hearted Soul PN Nail Polish n° 361 Sopolish n° 92 Gellak n° 143
36 | PRONAILS
PRONAILS BANNER WARM-HEARTED SOUL 65 x 170 cm ref. 28548 - see also p. 59
DKNY
Let’s extend the power of giving this summer to everyone. Nail styling is so much more fun when shared with others! Between women, painting each other’s nails is a sign of true friendship. These new summer nail colours will dress you up in kindness: Warm-hearted shimmery orange, sweet smiley yellow, noble mauve, kind mint green and tender skintone. And last not but least: Generous Gold. CHANEL
PRONAILS NAIL POLISH COLLECTION BE GENEROUS PN Nail Polish n° 361 Warm-Hearted Soul - ref. 28524 PN Nail Polish n° 362 Generous Gold - ref. 28525 PN Nail Polish n° 363 Share a Smile - ref. 28526 PN Nail Polish n° 364 I’ve Got Your Back - ref. 28527 PN Nail Polish n° 365 Act of Kindness - ref. 28528 PN Nail Polish n° 366 Hold My Hand - ref. 28529
362
363
364
365
366
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PRONAILS
GELLAK COLLECTION NEW COLOURS SPRING - SUMMER 2015
Gellak n° 34 Sensational - 10ml - ref. 27094 Gellak n° 142 Why Not Now? - 10ml - ref. 28513 Gellak n° 143 Warm-Hearted Soul - 10ml - ref. 28514 Gellak n° 144 I’ve Got Your Back - 10ml - ref. 28515 Gellak n° 145 Dare To Dream - 10ml - ref. 28516 Gellak n° 146 Generous Gold - 10ml - ref. 28517
34
38 | PRONAILS NAILY NEWS spring - summer 2015
142
143
144
145
146
STEP BY STEP NOBLE STRIPES by Bianka Mai
WITH COLOUR GEL 1.
MISSONI
Apply ProNails Gellak n째 143 Warm-Hearted Soul in 2 layers on the full nail and cure. 2. Cut strokes of your Nail Design Patch Noble Gesture. Remove the cut Nail Patches from the white base paper and place onto the nail with your Long Bended Tweezer as shown. Press softly on the film and then remove the transparent film carefully. In order to secure a perfect sealing, make sure the patches do not touch your cuticles. 3. Take your Slim Nail Art Brush n째 2 and draw fine lines with Propaint colours Mellow Yellow and Pistacio Green as to contour the Nail Patches. Finally, apply your favourite top Gloss and cure.
NAIL DESIGN PATCH NOBLE GESTURE ref. 28535
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STEP BY STEP ACT OF KINDNESS by Sandrine Roelants
WITH NAIL POLISH 1. 2.
Apply 2 layers of ProNails Nail Polish n째 365 Act of Kindness and let them dry. Apply Foil Transfer Glue over the full nailplate. Wait until the Glue turns fully transparent. Place Nail Foil Gilded onto the nail, rub softly and then remove quickly. Take your Deco Tool Deluxe to gently carve little curves into the nailfoil. Seal your nail art with your ProNails favourite Gloss.
WITH COLOUR GEL 1.
Apply 2 layers ProNails Permanent Nail Colour n째 255 Act of Kindness, Cure and remove the sticky layer. 2. Slightly buff the nail with Soft Finisher and remove all dust with Pro Septic. Apply Foil Transfer Glue over the full nail plate. Wait until the Glue turns fully transparent. Place Nail Foil Gilded onto the nail, rub softly and then remove quickly. Take your Deco Tool Deluxe to gently carve little curves into the nail foil. Seal your nail art with your ProNails favourite Gloss. 3. For a more patinated effect, you can apply a little bit of polish remover with your Graffiti Brush Medium. Seal your nail art with your ProNails favourite Gloss.
40 | PRONAILS NAILY NEWS spring - summer 2015
NAIL FOIL Gilded - 1,5 m ref. 28495
FOIL TRANSFER GLUE ref. 28373
PN NAIL POLISH n째 365 Act of Kindness ref. 28528
BARBARA BUI
SOPOLISH NAIL ART Nails by Sandrine Roelants Me Time Sopolish n째 86 - 8 ml - ref. 28505 Nail Design Patch Noble Gesture - ref. 28535
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STACK IT ON!
CARROUSEL
When it comes to accessorising your hands this summer, more is more! Drape jewels from delicate to bold or stack mixed metals on your fingers and wrists. Combine rings of different sizes, slave & cuff bracelets, with generously decorated nails. With the RICH IN STYLE Carrousel you can combine gold and silver studs with precious nail gems and sparkly nail diamonds. Top it off with the golden nail design patch MIDAS TOUCH and everything you touch from now on will definitely turn into gold!
Rich in Style 600 pcs - ref. 28540
STEP BY STEP MIDAS TOUCH
NAIL DESIGN PATCH MIDAS TOUCH
by Sandrine Roelants
ref. 28534
WITH NAIL POLISH 1.
2.
3.
4.
5.
Start by filing your nails in a soft almond shape and apply ProNails Nail Polish n°366 Hold My Hand to all nails. Let it dry well. For the following nail decorations it’s best to work nail by nail. Cut out little pieces of nail design patch MIDAS TOUCH to fit the nail tips of your pink, ring finger and index finger and the base of your middle finger. Remove the white base foil and stick the right piece to the desired place on your nail and press gently. Next, remove the transparent foil on top. Afterwards gently press the ultra thin nail design patch some more if necessary. Apply a coat of UV Crystal Coat over the entire nail without curing. This coat will be used to further apply nail decorations. To start with, camouflage the edge of the nail design patch using some Gold & Pepper glitter powder. To do this, gently dip Slim Nail Art Brush n°1 in the glitter powder and apply the glitter near the edge of the nail design patch. Decorate the rest of the nail abundantly using the new studs, gems and diamonds of the Rich in Style Carrousel. When you’ve put all gems in place with the Deco Tool, you can cure the nail in 30 seconds using THE LIGHT, or 2 minutes using a UV-light. Apply another coat of UV Crystal Coat to the nail all around the gems to make everything stick, and cure the nail a final time using your preferred type of light.
WITH SOPOLISH
First apply 2 coats of Sopolish n°86 Me Time to all nails and cure. Next, apply a coat of Sopolish Shine, cure the nail and remove the sticky residue. Work your way through steps 2 to 5 but use Sopolish Shine instead of the UV Crystal Coat.
WITH COLOUR GEL
GUCCI
42 | PRONAILS NAILY NEWS spring - summer 2015
Apply 2 coats of PNC n°252 Me Time to all nails, cure the nail and remove the sticky residue. Follow steps 2 to 5 but use the Crystal Seal instead of the UV Crystal Coat.
1
2
3
4
•
TOO MUCH
of a
GOOD THING CAN BE TRULY wonderful
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LET YOUR NAILS DO THE TALKING These ultra thin new nail stickers in rich gold reinforce your generously coloured nails. These shimmering mini tattoos are so much more than just nail decorations. The little symbols offer you protection, happiness, freedom, … It’s up to you! THE ANKH CROSS also known as “key of life”, is one of the most well-known and oldest Egyptian symbols. It represents eternal life and everlasting happiness.
THE EYE OF HORUS also called The Eye of Ra, was a symbol of protection, royal power and good health in ancient Egypt.
THE OHM SIGN represents the holy syllable, the sound of origin in Hindu and Buddhist prayers. This symbol represents eternity, infinity and the universe.
44 | PRONAILS NAILY NEWS spring - summer 2015
NAIL STICKERS LUCKY CHARMS ref. 28530
THE DIAMOND is the hardest of all gems. The original Greek meaning of the word “diamond” is “invincible”, which is why it became a symbol of power, courage and invincibility. As a tattoo it is often considered a symbol of fortune.
NAIL STICKERS DIAMOND & CURLS GOLD
THE DOUBLE ETERNITY SYMBOL
ref. 28531
are two infinity symbols (an eight on its side) woven into each other. This symbol is often used as a tattoo, meaning eternal reciprocal love.
THE SCARAB
FEATHERS
or dung beetle, was seen as a holy animal in Egyptian mythology. Wearing a scarab amulet would protect you, and it was also a symbol of immortality and resurrection. In modern terms: there’s always a new begin.
are in origin old Indian symbols of spiritual protection. In modern tattoos feathers represent freedom and independence.
| 45
FEET Generous Gold Sopolish n째 93 - 8 ml - ref. 28512 Nail Polish n째 362 - 10 ml - ref. 28525
CHERISH YOUR FEET PRONAILS POSTER GENEROUS GOLD 50 x 70 cm ref. 28549 - see also p. 59
46 | PRONAILS NAILY NEWS spring - summer 2015
CHANEL
GUCCI
Time to show off those feet and toes again, especially in summer! On this season’s catwalks the model’s feet walk towards us in beautiful peep-toes, sandals and slippers.
Peep-toes are a general trend, ranging from sky-high stiletto heels to comfy flats. It seems to be more and more appropriate to wear your most fancy flip flops not just at the beach but downtown too during summer! We’re absolutely sure a lot of your clients have not done their feet justice by simply neglecting them during winter. It’s up to you to take care of these feet at high speed and get them ready for summer! ProNails Foot Care products are the perfect solution to pamper your clients with an effective pedicure. The results you’ll get using this range of products are just unbelievable. Thanks to the unique formula with Urea and Co-Enzyme Q10 as main ingredients, you can transform any pair of feet into the healthy, glowingly beautiful duo your client has been dreaming of. The proven efficiency and the ease of use of these products ensure that a ProNails pedicure service is most profitable for your salon. Because the active ingredients work very fast, you won’t lose any time and you’ll see results straight away. This is what clients will come back to!
NEW
A’SEPTIC BLUE
FOOT SOAK
CALLUS OFF
• Hygienic disinfectant spray for fresh & clean feet • With 70% Alcohol and Menthol
• Mild PH-Balanced cleansing concentrate • Callus softening • Soak feet for 5-7min. and reduce pedicure time by 30% • Contains 10% Urea
• Highly efficient callus softener for cracked heels and feet • Also suitable for softening cuticles on toenails • Let skin absorb for 2 min. • No need to wash off • Non aggressive formula • Contains 18% of Urea
125 ml - ref. 28300
500 ml - ref. 27786
180 ml - ref. 27787 NEW Refill 946 ml - ref. 28560
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MASSAGE BALM
3 IN 1 SENSATION SCRUB
• Efficient Deep tissue treatment • Contains up to 10% Urea (moisturizer) • Perfect slip during massage • For silky soft skin
• Cooling, nourishing exfoliator for fresh, clean & silky soft feet • Sugar crystals scrub, suitable for all skin types • Contains eucalyptus oil, tea tree oil & shea butter
500 ml - ref. 27788
225 ml - ref. 28290
MAGIC FOOT FILE & MAGIC TOE FILE • User friendly • Safe & extremely efficient • Easy to clean • Lifelong durable quality • Use only on soaked or wet skin ref. 27879 - ref. 28233
ACTIVE INGREDIENTS Urea allows skin cells to absorb extra moisture and improves the skin’s condition without damaging the dermatological texture. It eases the absorption of active ingredients too, has exfoliating features and prevents bacterial and microbial infections. Co-Enzyme Q10 improves the skin’s elasticity and helps to bring it back in a healthy state.
Daily home care FREE WORKSHOP With purchase of this range you’ll be taught everything you need to know by our professional trainers during an intense half day workshop. You want to be able to advice each and every client reliably with the solution to nice, healthy feet.
Your specialised advice will undoubtedly convince your clients that home care is essential for an optimal and lasting result. A daily home routine only taking up a few minutes of time can imply a summer long of beautifully groomed and healthy feet. The ProNails foot care range was developed in collaboration with professional pedicure institutes, with the consumer’s wishes in mind: extremely user-friendly and with a quickly visible and long-lasting result, for any skin type or foot problem. Even diabetics and pregnant women can enjoy ProNails Foot Care products without health risk. The mouses for dry feet, painful cracked heels, dry fungus or irritating wet fungus give an incredible result in only a few days. Thanks to a technology allowing active ingredients to reach the epidermis, feet are optimally hydrated without leaving a greasy residue. Nobody wants to get caught with dry cracked heels in nice weather. This is why you should recommend Dry Foot Foam or Cracked Heel Foam. If your client also suffers from a dry, peeling fungus infection, you can definitely help her with Intensive Care Foam. For feet with wet fungus problems a treatment with the Sensitive Foot Foam is very efficient. And in case of nail fungus, daily use of the Nail Protection Tincture is a must!
48 | PRONAILS NAILY NEWS spring - summer 2015
PRONAILS POSTER PERFECT FEET 50 x 70 cm EN - ref. 82486 - see also p. 58
SENSITIVE FOOT FOAM
INTENSIVE CARE FOAM
NAIL PROTECTION DRY FOOT FOAM CRACKED HEEL TINCTURE • Moisturizes & protects FOAM
• Fights wet foot fungus • For treatment of clammy, peeling skin (Athlete’s foot) • Alcohol & fragrance free • Active ingredient: 1% of Clotrimazole • No Urea • Does not leave a greasy residue
• Fights dry foot fungus • Effective treatment for itching dry skin • Alcohol & fragrance free • Active ingredients: 1% of Clotrimazole & 10% of Urea • Does not leave a greasy residue
• Fights nail fungus • Effective treatment for splitting and discoloured nails • Alcohol & fragrance free • Active ingredients: Clotrimazole & Panthenol • Contains avocado oil to restore natural shine • Does not leave a greasy residue
125 ml – ref. 27918
125 ml - ref. 27919
dry skin • Salves eczema • Alcohol & fragrance free • Active ingredient: 10% of Urea • Does not leave a greasy residue
• Repairs cracked heels • Alcohol & fragrance free • High Urea content: 25% • Does not leave a greasy residue 125 ml - ref. 27790
125 ml - ref. 27789
50 ml - ref. 27920
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Checklist for perfect toenails
✔
HEALTHY CUTICLES Nice, well cared for feet start with perfect toenails. Tend well to feet and cuticles by giving enough attention to cleaning and shaping them caringly. You can soften the cuticles using Cuticle Remover, but you can use Callus Off just as well, especially when you have to deal with callus. Don’t forget to nurture the cuticles too. Use Cuticle Food if you want to apply colour to the nails afterwards. Cuticle Remover 14 ml – ref. 27729 Cuticle Food 14 ml – ref. 32085 Callus Off 180 ml – ref. 27787 NEW Callus Off 946 ml – ref. 28560
✔
PERFECTLY SHAPED If the toenails aren’t shaped as they should be or there is damage to the nail plate, gel is an excellent choice. Gel on toes has two big advantages. You can camouflage imperfections effortlessly and even reconstruct damaged nails. The result of your gel treatment is a client feeling confident about walking around in sandals again! Unicum Mask 15 ml - ref. 31523 | 50 ml - ref. 30973 Ideal camouflaging gel for toenails with a damaged nail plate Fiber Force 15 ml - ref. 28482 Ideal gel for reconstructing damaged toenails
✔
LONG-LASTING COLOUR In summer, colourful toes is a must! Sopolish as well as nail polish are very popular. Clients that choose nail polish love the fact that they can switch colours all the time. Toenails don’t grow that fast, they are more solid structurally and they are protected by shoes. So nail polish combined with Seco Seco Top Coat will last beautifully for 4 weeks on toes! Seco Seco Top Coat 14 ml - ref. 32115
✔
IMPECCABLE SHINE For those who love to hit the beach during summer, Sopolish is the perfect solution. Sopolish keeps its gorgeous shine even when regularly exposed to sand, sea, chlorine and sunshine. To protect the natural nail as well as possible and to be able to remove Sopolish easily afterwards, you’d better use Sopolish Protect and Peel. Are the toenails rather small? Only apply Vital Nailskin to the big toe and use Sopolish Start as a base coat to other toenails. Sopolish Start 8 ml - ref. 27557 Sopolish Vital Nailskin Starterspakket Size 1-8 - ref. 28385
50 | PRONAILS NAILY NEWS spring - summer 2015
Which product do you choose for toenails? TOENAILS
GEL
SOPOLISH PROTECT & PEEL
camouflaging
✔
reconstructing
✔
lasting high gloss
✔
✔
lasting colour
✔
✔
easy peel-off removal
✔
protection of the natural nail
✔
trendy colours
✔
✔
ability to change colours easily
What colour to wear on your toes this summer?
✔
✔ ✔
Wake Up, Be Awesome Nail Polish n° 358
WALK WALK FASHION BABY
Warm-hearted Soul Nail Polish n° 361 Gellak n° 143 Sopolish n° 92
All-time favourites for summer toenails are fuchsia (Wake Up, Be Awesome) and orange-red (Warm-hearted Soul).
Act of Kindness Nail Polish n° 365 PNC n° 255
Lots of women love to experiment during summer though! Mint green, like “Act of Kindness”, or pastel blue “Spread Your Wings” are just as beautiful on feet as they are on hands!
Spread Your Wings Nail Polish n° 355
Soft, subtle colours match a tanned skin perfectly, but they look elegant on a fair skin too (Dare To Dream, Hold My Hand).
NAIL POLISH
Dare To Dream Nail Polish n° 357 Gellak n° 145 Sopolish n° 87
Hold My Hand Nail Polish n° 366
For cheerful flipflop-ready feet you might want to go for fresh “Play Harder” or mellow yellow “Share a Smile”. Play Harder Nail Polish n° 356 Sopolish n° 91
And your divine sandals really beg for generous gold nails in “Generous Gold” – the accessory trend this summer, and absolutely lovely with a bronzed sunkissed tan.
Share a Smile Nail Polish n° 363 PNC n° 254
Generous Gold Nail Polish n° 362 Gellak n° 146 Sopolish n° 93
PRONAILS BANNER GENEROUS GOLD 65 x 170 cm ref. 28549 - see also p. 59
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MEET THE PREMIUMS!
Shari Willem
Vivianne Derudder 52 | PRONAILS NAILY NEWS spring - summer 2015
ProNails Premium salons are more than just nail salons. They’re high quality, unique and successful, which simply makes them stand out. Nail techs take care of their clients in every possible way. Generosity is in our nature. We keep on giving: ranging from a beautiful set of nails to a nice little cookie with the coffee we offer our clients. Premiums are more than a nail studio to their owners too. Premium salon managers get smitten with their partnership really quick. We hear people talk about a dream come true, we see young entrepreneurs thinking about a second business or we notice hidden passions rise to the surface. We would love to introduce some of these people to you.
Maybe they will inspire you too? PREMIUM PASSION Some of our Premium partners are pretty driven, to say the least… Vivacious, maybe even passionate are adjectives that describes them best. Dragana Jovanovic for example. This Serbian beauty professional turned out to be a modern businesswoman. She discovered ProNails in 2003, and in 2012, when the Premium concept was launched, she was one of the first to hop on the bandwagon. Every step she takes is aimed at improving her salon. By now she owns 3 Premium salons. And she just keeps on dreaming. Her motto? “If you believe, you will succeed!” But Dragana isn’t the only one who dares to dream big. And Shari Willem is only 21, but she won’t let her young age get in the way of her ideas. This young lady knew what she wanted: a Premium salon! Within a year she transformed her beauty parlour into a unique business that stands out. She has a whole career ahead of her… many chapters to follow!
Dragana Jovano vic
PREMIUM LOOK Other partners have been a reference in nail styling for years now. They choose for Premium because they love to spoil their clients. But, after years of hard work, they themselves deserve a reward too! Vivianne Derudder for instance has been a loyal ProNails client for about 15 years. She loves the products and inventive technologies. Her agenda was always fully booked, but she knew something was still missing. She found the answer in the Premium concept. This gives her nail salon the professionalism it really deserves. Heidi Dupon on the other hand loves the world of perfection Premium offers. She has been working with ProNails’ products for years and she is a big fan of ProNails’ brand image and marketing. It’s exactly that finesse she wants to bring into her nail salon.
Heidi Dupon
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Carine De Wulf was convinced that a renovation would put her salon in the spotlights. According to her, the nail salon was often overlooked. A strong image and professional look were missing. Since she has chosen for Premium, she has welcomed a lot of new customers. Her team enjoys working in an inspiring new environment with motivating business support. If you can do what you love to do, it doesn’t really feel like working at all!
Marleen Proot
Carine Dewulf
PREMIUM FAMILY Who doesn’t want to be part of the winning team? Support and advice are not just for starting businesses. And that is another one of ProNails’ strengths: a support team and a Premium coach help you with any questions you might have. Marleen Proot, who opened the first Premium salon in Belgium in 2012, still loves to improve herself whenever she can. She is learning how to handle customers even better and how to get the most out of her business. Thanks to these useful tips her business keeps on growing and she is currently looking for extra staff. In Antwerp you can visit Lizzy, her mother Anny and her daughter Amor. Three generations, one nail salon: that’s teamwork at it’s best! Lizzy shifted careers to start her own nail salon, which is why she values the support ProNails offers every step of the way. There is an answer to every question, a solution to every problem.
Liesbeth Verhoeven
And Liesbeth Verhoeven praises the ProNails Spirit. “I am not just a number at ProNails, and I value the support and advice I get from ProNails trainers and the Premium support team. We’re one big happy family!
Do you want to make your dreams come true? Is your salon in desperate need of a fresh vibe? Then just contact us and we’ll take a look at the possibilities. In harsh economic times it’s even more important to stand out! Nothing needs to stand in the way of your dreams!
54 | PRONAILS NAILY NEWS spring - summer 2015
Go for it!
Anny, Lizzy & Amor
When Lizzy discovered the Premium concept she was convinced she had the perfect spot for it.
After 25 years, Lizzy De Bondt decided to quit her job as an office clerk in order to start her own nail salon. She did a refreshment course with ProNails in order to elevate her skills to Premium level. When she discovered the Premium concept she was convinced she had the perfect spot for it. While the plans were still discussed, her daughter Amor fell in love with nail styling too. She started a training too, in order to build her dreams together with her mom. But Amor isnâ&#x20AC;&#x2122;t the only one Lizzy inspired. She even got her mother Anny passionate to do a course. Afterwards Anny will help her daughter and granddaughter in their salon. Just retire and do nothing? I donâ&#x20AC;&#x2122;t think so! This fun trio is sure the future is bright. A classy interior, great products and three hardworking ladies? That will be fireworks!
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24/7 Register at www. pronails.com for the official ProNails online store for professionals only.
Your time as a beauty professional is golden OPEN WHENEVER IT SUITS YOU – 24/7 After activation of your professional account, you are good to go! The complete ProNails product range is available online and always up to date, together with tons of inspiration and useful information & professional tips.
so make sure you spend it wisely… Order all your favourite ProNails products online ✓ at any time ✓ at any place and from any device, ✓ have them delivered at your doorstep in no time! NOW YOU CAN DEVOTE ALL YOUR TIME AND EXPERTISE ENTIRELY TO YOUR CUSTOMERS.
OVERVIEW MARKETING TOOLS DISPLAYS
PN NAIL POLISH COLLECTION DISPLAY
PN NAIL POLISH COLLECTION DISPLAY
Be Experimental - ref. 28553
Be Generous - ref. 28554
Content 18 pcs:
Content 18 pcs:
3 x n° 355 - 3 x n° 356 - 3 x n° 357 - 3 x n° 358 - 3 x n° 359 - 3 x n° 360
3 x n° 361 - 3 x n° 362 - 3 x n° 363 - 3 x n° 364 - 3 x n° 365 - 3 x n° 366
COLLECTION DISPLAY CARD
COLLECTION DISPLAY CARD
Be Experimental - ref. 28551
Be Generous - ref. 28552
PRONAILS SEASONAL CONSUMER BOOKLET
FLOOR DISPLAY CARD Be Generous - ref. 28555
EN - ref. 82278
PN NAIL POLISH RETAIL FLOOR DISPLAY CARDBOARD for 27 colours x 2 pcs. (empty) can also be used as table display
NAIL POLISH COLOURED STICKS SS15
ref. 71332
ref. 28497
| 57
S.O.S.
NEW
EL-OFF REM PE OV SY
AL
EA
FOOT CARE
SENSITIVE FOOT FOAM
fights wet fungus 1% Clotrimazol*
DISCOVER THE REVOLUTIONARY SEMI-PERMANENT PEEL-OFF SYSTEM
1% Clotrimazol* 10% Urea**
Clotrimazol* + Panthenol***
DRY FOOT FOAM hydrates & protects dry skin
CRACKED HEEL FOAM repairs cracked heels 25% Urea**
10% Urea**
*Clotrimazol fights fungal infections • **Urea hydrates intensively the skin • ***Panthenol smoothes the surface of the nail
FAST • EFFICIENT NO GREASY RESIDUE
that offers total nail protection 82481_SOPOLISH_P&P_Poster_50 x 70 cm_EN (1).indd 1
INTENSIVE CARE FOAM fights dry fungus
NAIL PROTECTION TINCTURE fights nail fungus
19/12/14 12:05
Pronails_Footcare_poster_2014_50x70cm_DEF.indd 1
12/12/14 14:46
FAIRS
POSTERS & BANNERS
STS BEAUTY BARCELONA
COSMOPROF 2015
POSTERS
Barcelona, Spain 7-9 February 2015
Bologna, Italy 20-23 March 2015
Peel-Off - EN - ref. 82481
PROFESSIONAL BEAUTY EXCEL 2015 London, UK 21-22 February 2015
45° CONGRÈS INTERNATIONAL D’ESTHÉTIQUE APPLIQUÉE
DAG VAN DE VOET 2015 Antwerp, Belgium 28 February 2015
ZAGREB FAIR Zagreb Croatia 13-15 March 2015
ESTETIKA LENTE 2015 Brussels, Belgium 14-16 March 2015
Paris, France 28-30 March 2015
HAIR BRASIL São Paulo, Brasil 28-31 March 2015
Perfect Feet - EN- ref. 82486 Share a Smile - ref. 28544 Be Reckless - ref. 28546 Warm-Hearted Soul - ref. 28547 Generous Gold - ref. 28545
BANNERS 65 x 170 cm Be Experimental - ref. 28550 Warm-Hearted Soul - ref. 28548 Generous Gold - ref. 28549
COSMETIC NEWS Opatija fair, Opatija Croatia 11-12 April 2015
EXPOSCOSMÉTICA 2015 Porto – Portugal 25-27 April 2015
ANDALUCÍA BELLEZA. PELUQUERÍA & ESTÉTICA 2015
BEAUTY WORLD MIDDLE EAST 2015 – DUBAI
Granada, Spain 20-22 March 2015
Dubai – United Arab Emirates 26-28 May 2015
58 | PRONAILS NAILY NEWS spring - summer 2015
50 x 70 cm
| 59
SOPOLISH PROTECT AND PEEL
®
✔ The one and only that does not require buffing of the natural nail.
THE ONE AND ONLY
✔ The one and only that doesn’t damage the natural nail and protects it.
PE
FF R O L E E
M
L VA O
✔ The one and only you can easily peel-off yourself, without the use of dehydrating soaking fluids.
EA SY
✔ The one and only that doesn’t even touch the natural nail, thanks to the extra protection of Vital Nailskin.
✔ The only one that is sold exclusively to professionals.
1500 www.pronails.com
ALREADY MORE THAN 1500 CERTIFIED SALONS TROUGHOUT EUROPE! Don’t stay behind and make sure you can offer your client REAL long lasting beautiful nails with REAL nail protection!