ProNails Naily News Magazine AW16-17_EN

SEASONAL MAGAZINE | AUTUMN - WINTER 2016-2017

E N G L I S H

NEW!

PRONAILS LONGWEAR NAIL COLOUR TRENDS RISING SUN COLOUR CODE BACK TO WOOL SOPOLISH CARE, PROTECT & PEEL NAIL GELS GEL PAINTS GELLAK COLOUR GELS NATURAL VS. EXTREME

Model wears LongWear Start, LongWear n° 131 Silk Market & LongWear Finish.

LONGWEAR IN 1-2-3

ENJOY A RECORDSETTING WEARTIME IN 3 EASY STEPS.

LongWear applies super easy with the unique rounded flat brush.

Discover how on www.pronails.com/en/longwear. Here you’ll also find an answer to all your questions.

www.pronails.com

LONGWEAR

COLOURFIX TECHNOLOGY

1. START

Protects the nail plate from discolouring • Prevents chipping • Prolongs wearability •

2. CHOOSE YOUR COLOUR

• Luscious trend colours and timeless classics • New collections every season!

• Impressive coverage • L uxuriously long lasting - lasts twice as long as any regular nail polish • Applies in 2 thin layers • Cures in daylight, so no need to cure in UV or LED lamps

3. FINISH

• Incredible Shine • Guarantees a record-setting wear time thanks to the LongWear ColourFIX Technology™ • Easy & fast removal with Acetone-free Polish

YOUR ROADMAP TO SUCCESS 12

START YOUR FUTURE with the right baggage and choose a training that suits you

2 6 11

SET A TREND with the newest trend colours in nail polish, Sopolish and colour gel

RISING SUN trend collection

COLOUR CODE trend collection

BACK TO WOOL trend collection

12 24 36

INNOVATE with the new ProNails LongWear nail polish KNOW YOUR CUSTOMERS and give them the salon experience they’re longing for

INSPIRE your customers and learn how to create this season’s most beautiful nail looks

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GET THE LOOKS

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HELP NEW CUSTOMERS with the CARE, PROTECT & PEEL method of Sopolish, because it keeps nails beautiful and healthy at the same time!

BE CREATIVE with the newest fun nail art items

GEL PAINTS

STAMPING PLATES

NAIL STICKERS & FOILS ONLY WORK WITH THE BEST choose Gellak colour gels REJUVENATE your customers’ hands with working ANTI-AGE tools of our new ProNails Hand Care products

FIND PERFECTION … in ultra-natural thin or extreme shapes: using the

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extensive ProNails Gel range for professionals you’ll create the perfect nails

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SAVE TIME and make money thanks to THE LIGHT

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LEARN FROM YOUR COLLEAGUES and take a glimpse behind the scenes at

our ProNails Premium Salons

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SELL MORE thanks to new retail displays with products that almost sell themselves

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DISTINGUISH YOURSELF and make your salon stand out with stylish seasonal imagery and catchy window stickers

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This season you hold the key to a GROWING beauty career!

COVER: PRONAILS BANNER RISING SUN 65 x 170 cm ref. 28837 see p. 58

PUBLISHED BY PROFESSIONAILS NV Ruiterijschool 11 B-2930 Brasschaat, Belgium Tel.: +32 3 669 61 67 info@pronails.com CREATIVE TEAM: Michael Van de put, Debbie Van Lint, Birgit Serruys, Sandrine Roelants NAILSTYLISTS: Bianka Mai, Natalya Grudinina, Nathalie Gassion, Patrícia Lima, Sandrine Roelants

Dear beauty professional, I’m really fortunate to be surrounded by strong women, both at home and at work.

Their wise words, support and dedication are key factors in achieving almost anything.

Strong women make the difference. This is why stimulating female entrepreneurship is so important to me.

Nail stylist is a quite extraordinary profession, I believe. It makes you independent and it allows you to be both undertaking and creative. An attractive job requiring an eye for detail, a sense of style and a caring heart. No wonder women form the majority in our business. As a nail stylist you create a unique experience for your customers. With beautiful hands you’ll make them shine from head to toe.

Making your passion a successful profession is absolutely possible. ProNails is more than just your supplier, we help you during your training and while expanding your salon. Our aim is to present you with all the means to grow your beauty career and help it flourish. With ProNails as a partner, you’re never on your own. Making women stronger, that’s what it’s all about.

PHOTOGRAPHY: Ann Vallé FASHION PICTURES: Etienne Tordoir (CatwalkPictures) HAIR & MAKE-UP: Inge De Vos and Elke Willemen STYLIST: Audrey Heselmans JEWELRY: MACC Fine Jewelry, www.maccjewel.be LAYOUT: Android COPYWRITING: Birgit Serruys, Michael Van de put, Debbie Van Lint, Brigitte De Ruysscher, Annemie Willems TRANSLATIONS:: Andrea Zuliani, Bojana Adamovic, Daniel Sousa, Georgine Barbier, Karolina

I invite you to contact us, so we can help you build your own success.

Apanasewicz, Laura Dominguez, Lena Dulaurent, Lucia Rodríguez,

Paul Parein, CEO ProNails.

Marta Codato Copyright © August 2016 Professionails NV All rights reserved. Nothing from this issue may be reproduced without the prior consent of the publisher.

www.pronails.com

LongWear Polish n° 134 Burnt Red- 10 ml - ref. 28873

How to give your customer exactly what she’s looking for and more Your customers are your best advertisement. You sell them more than just “fun nails”, you give them a unique experience. They leave your salon happy, after a warm welcome, a nice chat and a set of nails making them shine like never before.

Each customer is different though. It’s of the utmost importance to really know your customer, so you know what she expects of you. You know your regular customers of course: they trust your expertise. But how do you help out a new customer with no real preferences? What service matches their lifestyle? This checklist will help you give each customer exactly what she longs for!

KNOW YOUR

TRUE 6 | PRONAILS NAILY NEWS autumn - winter 2016|2017

CUSTOMERS’ COLOURS

|7

THIS CUSTOMER WANTS …

THE PERFECT SOLUTION FOR HER IS …

perfectly polished nails

LONGWEAR!

a new colour regularly

1 week Nail Colour

a simple application

Salon + Home treatment

quick and correct service nail luxury instantly

something to strengthen the natural nails to put the health of her nails first an extra nourishing nail therapy

SOPOLISH! 2 to 3 weeks Nail Colour Salon treatment

to remove her nail colour herself easily

perfectly polished nails for 4 weeks a way to strengthen and maybe extend her natural nails to count on you every month for a new appointment in your salon

8 | PRONAILS NAILY NEWS autumn - winter 2016|2017

GEL! 4 weeks Nail Colour Salon treatment

OTECT PR & E,

EL PE

perfectly polished nails for longer than a week

CA R

to remove her nail colour herself easily

INNOVATION

BECAUSE … the brand new LongWear nail polish is pure nail luxury in 3 easy steps, for women that want beauty to be perfect, practical and lasting.

Thanks to the LongWear ColourFix Technology this combination of base, colour and top coat can guarantee a record wear time!

DON’T FORGET …

The professional LongWear colours can be easily applied at home too and they’re exclusively for sale at your salon. Always sell the colour together with a bottle of Start and Finish. Your customer will be back for another colour soon!

you can work easily and efficiently thanks to the new rounded, flat brush it’s easy to remove with acetone free nail polish remover

New colours:

simple and natural looking like nail polish, but with the strengthening effect gel has which stays on for at least 2 weeks with the Sopolish Vital Nail Serum underneath the Vital Nailskin the natural nails will not only be protected but they’ll get an extra nourishing and recovering treatment it’s easy to remove thanks to the practical peel off removal system

Keep your customer’s home experience great too: inform her well on how to remove Sopolish correctly at home. Have her buy a bottle of Vitamina.

Are your customers’ nails very damaged?

Make sure she can keep them healthy and nourished at home and sell her a bottle of Vital Nail Serum.

New colours:

no surprises with gel: perfect colour and shine for four weeks the nails can be both extended and strengthened at the same time

Make sure your customer will be happy with her perfect nials and hands: a professional cuticle oil, file and hand cream are a must for every client.

Make a new appointment immediately for a refill!

New colours:

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How do you get to know what your customer wants?

If someone enters your salon longing to have her nails done for a “special occasion”, you probably immediately think nail polish. It’s easy to remove after all. But maybe this customer doesn’t even know about all the benefits Sopolish or gel have, and she would love to have a service like that! Your most important task is finding out how to help your customer the best. Underneath you’ll find some common remarks customers might have, and how to react to them!

YOUR CUSTOMER SAYS…

10 | PRONAILS NAILY NEWS

YOU SHOULD ADVISE…

“I want to have my nails done for a special occasion.”

There are 2 possibilities: • using LongWear your nails will be pretty for twice as long they would if you’d use regular nail polish • using Sopolish you’ll have perfectly polished nails for two weeks and they’ll also be nourished and strengthened on top

“I don’t have much time.”

What does she actually mean by that?

She might not have much time today.

Or she might mean that she doesn’t want to come back every week for a new service.

If it’s the former, LongWear or Sopolish are possible solutions, because you’ll be ready to go in half an hour.

If it’s the latter, she won’t be able to visit you every other week, so gel is a better option. She’ll be in your salon for an hour, but she’ll only have to stop by every four weeks!

“My nails don’t really look that good...”

Maybe she has a nail problem. You should check first if you can help her get rid of it. If it’s something purely esthetical, Sopolish is the ideal solution.

Thanks to the Vital Nail Serum you can immediately cure and treat the nail.

If the nails have regained their optimal condition, any other nail service is an option of course!

#PassionForPerfection #NoTimeLikeThePresent #MakeItHappen

PACK UP

FOR YOUR FUTURE

Time for change? Dreaming of a new future as a nail technician? New to the trade? Start by making the right choices and go for a top of the line professional training. Whether you choose for a basic training or a workshop to improve a specific technique: you want to achieve perfection. So does ProNails. You can sign up for many diverse trainings in our training centres all across Europe.

We only work with trainers who know their profession from years of experience and who would love to help you get started. We work in small groups zo we can guarantee a personal approach during our classes. What are you waiting for? Your future lies in your own hands!

START YOUR CAREER IN BEAUTY HERE: pronails.com/en/trainings Here you will find all information on the ProNails Academy trainings near you, and you can even sign up immediately! Before you know, you’ll be working as a professional nail stylist!

Within reach!

A career as a nail technician really is within reach. If you have passion and dedication, and you combine those with the perfect basic training, anyone can be a nail stylist!

You don’t even need much to get started: the ProNails Starter Kit has everything you need to help our your first customers. Practice makes perfect!

MANICURE PRONAILS STARTERSKIT ref. 27869

PRONAILS STYLIST TRAVEL BAG

Thinking of getting your business on the road and becoming a mobile nail tech? Than this stylish ProNails Stylist Travel Bag is your perfect new travel buddy! Transport all your nail products safely and easily on your back without them getting mixed up. No more dragging large bulky beauty trolleys around! This is way better for you posture too.

• Enough space and lots of convenient subdivisions to organise all your products and tools.

• Separate transparent little bags with zipper.

• A fun ProNails keychain!

ref. 28823

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12 | PRONAILS NAILY NEWS autumn - winter 2016|2017

RISING SUN COLLECTION LongWear Polish n° 126 Cherry Blossom - 10 ml - ref. 28862 LongWear Polish n° 127 Red Lantern - 10 ml - ref. 28863 LongWear Polish n° 128 Evening Orchid - 10 ml - ref. 28864 LongWear Polish n° 129 Empire of the Sun - 10 ml - ref. 28865

From Japanese prints and stylized chinoiserie to delicate silks, the fall winter 2016/17 fashion collections invite us to travel east, offering traditional oriental elements with a western twist. Always looking to answer fashion with on trend beauty products, ProNails was inspired by the land of the RISING SUN for its new autumn winter collection.

Japan today is a land of contrasts: in the timeless elegance of traditional Japanese culture we find a deep sense of well-being, yet Japan is also the land of megacities, futuristic technology, crazy nail art and funny emojis. But in everything they create, from Japanese food to fashion, to architecture, there is always an enormous passion for perfectionism to be found, creating a strong sense of refined beauty.

LongWear Polish n° 130 Geisha Garden - 10 ml - ref. 28866 LongWear Polish n° 131 Silk Market - 10 ml - ref. 28867

The same passion for perfectionism lives with our nail stylists when creating and shaping nails into delicate and beautiful little works of art.

#ProNails #RisingSunNailColours #CherryBlossom #RedLantern #EveningOrchid #EmpireOfTheSun #GeishaGarden #SilkMarket #PassionForPerfection

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Nail Colour Trends The ProNails RISING SUN collection offers a contrasting mix of rich and silky nail colours. These trend shades match the silky silhouettes of this seasons catwalks. They blend together like a beautiful oriental pattern, and are perfect for luxurious modern nail looks as well as the most sophisticated nail art.

CHERRY BLOSSOM

RED LANTERN

EVENING ORCHID

It is said nothing is more beautiful then visiting Japan during the cherry blossom season, when complete forests turn fuchsia pink.

In Japan, the cherry blossom is seen as a symbol of life, love and hope.

This silky shiny fuchsia nail colour will make you sparkle, full of life, and filled with love.

Like the red lips on a white painted Geisha face, this oriental bright red nail colour will capture anyone’s attention.

Like an evening orchid which only reveals its delicate perfume in the evening glow, you too are a queen of the night, revealing her true beauty with this enchanting dark purple nail colour!

LongWear n° 127 - 10 ml - ref. 28863 Sopolish n° 127 - 8 ml - ref. 28790 Gellak n° 177 - 10 ml - ref. 28804

LongWear n° 128 - 10 ml - ref. 28864 Sopolish n° 128 - 8 ml - ref. 28791 Gellak n° 178 - 10 ml - ref. 28805

LongWear n° 126 - 10 ml - ref. 28862 Sopolish n° 126 - 8 ml - ref. 28789 Gellak n° 176 - 10 ml - ref. 28803

DRIES VAN NOTEN

STELLA MC CARTNEY

CHRISTIAN DIOR

14 | PRONAILS NAILY NEWS autumn - winter 2016|2017

EMPIRE OF THE SUN

GEISHA GARDEN

SILK MARKET

For imperial style nails you need gold. Oriental yellow gold that shines as bright as the sun!

LongWear n° 129 - 10 ml - ref. 28865

Like the branches of a Japanese pine tree, this dark green nail colour gives you a strong and elegant yet unpredictable look.

Sopolish n° 129 - 8 ml - ref. 28792

LongWear n° 130 - 10 ml - ref. 28866

Whether you go for those daytime silk pyjamas or that shiny Kimono jacket, you can’t go wrong with this uber chic old rose nail colour with its silky shiny finish.

Gellak n° 179 - 5 ml - ref. 28806

Sopolish n° 130 - 8 ml - ref. 28793

LongWear n° 131 - 10 ml - ref. 28867 Sopolish n° 131 - 8 ml - ref. 28794 Gellak n° 181 - 10 ml - ref. 28808

GUCCI

GUCCI

GUCCI

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GET THE LOOK CHERRY BLOSSOM

by Patricia Lima

16 | PRONAILS NAILY NEWS autumn - winter 2016|2017

THIS IS WHAT YOU’LL NEED Sopolish n° 130 Geisha Garden

8 ml ref. 28793

USING SOPOLISH

Sopolish n° 131 Silk Market 8 ml ref. 28794

1. For the darker look, apply 2 layers of Sopolish n° 130 Geisha Garden and cure each layer for 30 seconds in The Light. For the lighter look, go for Sopolish n° 131 Silk Market. Apply a coat of Sopolish Shine and cure to protect your colour.

Sopolish Shine 8 ml ref. 27556 Foil Transfer Glue ref. 28373 Nail Foil Cherry Blossom 1,5 m ref. 28781

2. Apply some Foil Transfer glue where you want to apply nail foil. Wait until the glue has entirely turned transparent. Place Nail Foil Cherry Blossom on top of the nail and rub it so it gets transferred onto the nail there where you’ve applied some glue. Protect using a second layer of Sopolish Shine and cure.

3. 3. Add some beautiful golden lines to the contours of the flowers using Gel Paint Gilding Gold and cure again for 30 seconds in The Light.*

* or 2 minutes in a UV light.

Gel Paint Gilding Gold 5 ml ref. 28827

SIGN UP FOR A NAIL ART WORKSHOP BASIC And find lots of extra inspiration and ideas next to these seasonal nail looks, together with practical tips and techniques!

Difficulty: starter

GUCCI

GUCCI

NAIL FOIL Cherry Blossom 1,5m - ref. 28781

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THIS IS WHAT YOU’LL NEED

GET THE LOOK ONE STROKE KIMONO

Gelinsky Premium Brush n° 7 with Cap ref. 27202 Gellak n° 178 Evening Orchid 10 ml ref. 28805 Gellak n° 176 Cherry Blossom 10 ml ref. 28803 One Stroke Brush Straight – Set of 2 sizes ref. 28323

by Patricia Lima

Gel Paint White Canvas 5 ml ref. 28824 Gel Paint Calligraphic Black 5 ml ref. 28825 Your favourite gel gloss

HAVEN’T GOT THE HANG OF THE ONE STROKE TECHNIQUE YET? Sign up for a ONE STROKE Nail Art Workshop! and find lots of extra inspiration and ideas next to these seasonal nail looks, together with practical tips and techniques!

Difficulty: expert

18 | PRONAILS NAILY NEWS autumn - winter 2016|2017

USING COLOUR GEL

1. Apply a layer of Gellak n° 178 Evening Orchid using your Gelinsky Premium n° 7 and cure for 30 seconds in The Light*.

2. 2. Using the same brush apply a broad vertical line to the middle of the nail using Gellak n° 176 Cherry Blossom. Don’t cure yet: first apply another layer of Gellak n° 178 Evening Orchid to the right and to the left of the broad line. Use your Gelinsky Premium n° 7 brush to blend the two colours and obtain a gradient ombre effect. Cure for 30 seconds in The Light*.

3. Take your One Stroke Straight brush n° 6 and draw a diagonal line using Gel Paints White Canvas and Calligraphic Black. Repeat this step and create a woven effect – make it look like a tied Kimono! If you want to obtain a clean design it’s best to cure the different lines separately, each 30 seconds in The Light*.

4. 4. Finish with your favourite gel gloss and cure.

* or 2 minutes in a UV light.

THIS IS WHAT YOU’LL NEED Gellak n° 181 Silk Market 10 ml

USING COLOUR GEL

ref. 28808 Gellak n° 177 Red Lantern 10 ml ref. 28804 Gelinsky Premium Brush n° 7 with Cap ref. 27202 Nail Art Sponges 2 pcs.

ref. 28321 Gel Paint Brown Brush 5 ml

1. Apply a layer of Gellak n° 178 Evening Orchid using your Gelinsky Premium n° 7 and cure for 30 seconds in The Light*. Apply a layer of Gellak n° 181 Silk Market using your Gelinsky Premium brush n° 7 and cure for 30 seconds in The Light.* Next apply some Gellak n° 181 Silk Market next to some Gellak n° 177 Red Lantern on a flat surface. Take both colour gels on your Nail Art Sponge and stamp the colours onto the nail in a nice gradient. Cure again for 30 seconds in The Light.*

ref. 28829 Gel Paint Pop Art Yellow 5 ml ref. 28831

2. Take your Kolinsky Art Brush n° 0 and draw the branches of the cherry blossom with Gel Paint Brown Brush and cure for 30 seconds in The Light.*

Gel Paint Matisse Blue 5 ml

ref. 28830 Color Mixing Tray ref. 27199 Gel Paint White Canvas 5 ml

ref. 28824 One Stroke Brush Off Cut – Set of 2 Sizes ref. 28322

3. For the leaves, create your own colour of green, by mixing some Gel Paint Pop Art Yellow with some Gel Paint Matisse Blue on your Color Mixing Tray.

Take your One Stroke brush Off Cut n° 4 and draw the leaves using the one stroke technique, combining the green you made with some Gel Paint White Canvas. Cure, apply your favourite gel gloss, and cure again for 30 seconds in The Light.*

Universal White Gel 15 ml

ref. 27588 Xperts Acrylic Powder Just Clear 25 g ref. 37604 Nail Brush ref. 26599

SIGN UP FOR A TEXTURED DESIGNS III NAIL ART WORKSHOP

4. Continue with your Kolinsky Art Brush n° 0 and create the flower petals using Universal White Gel. Sprinkle some Xperts acrylic powder Just Clear onto the petals for some extra 3D effect, shape to perfection and cure for 30 seconds in the Light.* Remove the excess powder with the Nail Brush.

Repeat this step for the flower centers.

* or 2 minutes in a UV light.

(Flowers, Lace & Curls) and become a master in 3D nail art designs!

Difficulty: expert

GET THE LOOK RISING SUN

by Patricia Lima

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STAMPING PLATE Rising Sun - ref. 28769

MORE INFO P. 43

NAIL ART STICKERS

NAIL ART STICKERS

Kois & Cranes - ref. 28779

Konnichiwa - ref. 28778

STRIPING TAPE Glitter Gold - ref. 28776 Glitter Pink - ref. 28777

KEEP A CLOSE EYE ON OUR PRONAILS BLOG AND FACEBOOK PAGE TO GET THE COMPLETE STEP BY STEP TUTORIALS OF THESE SEASONAL LOOKS! WANT TO RECEIVE THEM STRAIGHT INTO YOUR INBOX? SUBSCRIBE TO THE PRONAILS NEWSLETTER ON PRONAILS.COM!

!

GET THE LOOK EMPIRE OF THE SUN

by Natalya Grudinina

GET THE LOOK FLOWER KIMONO

by Bianka Mai

GET THE LOOK WATER FLOWERS

by Sandrine Roelants

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SOPOLISH CARE, PROTECT & PEEL

DON’T JUST MAKE NAILS PRETTIER MAKE THEM HEALTHIER TOO AND GAIN NEW CUSTOMERS FOR YOUR SALON Beautiful nails for more than 2 weeks, marvellous colours to choose from, a lasting shine and easily to remove by yourself, and on top of that your natural nails become healthier and stronger? That’s something any customer would want to visit you for!

So it’s up to you to keep fulfilling this promise, making those customers return again and again. Make sure you know how to apply Sopolish into detail, and inform your customer on how to remove Sopolish quickly but correctly. An uninformed client could damage her own nails by pulling too hard, and obviously won’t return unfortunately.

When it comes to Sopolish you can only have your salon certified by taking the workshop at a ProNails Training Center near you. This is the way to completely learn the certified salon application method and make it a routine. The method consists of 6 important steps: 1. Prepare the nails well.

2. Treat the nails with the extremely nourishing Vital Nail Serum.

3. Protect the nails using the Vital Nail Skin. Make sure you apply and shorten them correctly.

4. Apply your customer’s favourite colour in two thin layers.

5. Finish off and protect your colour with a nice shiny layer Sopolish Shine and don’t forget to seal in the free edge.

6. Make a new appointment and inform your customer on how to remove Sopolish safely at home herself!

Go to our website or visit pronails.com/en/Sopolish and watch the clip!

SOPOLISH PROTECT AND PEEL Certified salon application method TIP: Hand your customer an appointment card showing the correct peel off method with handy pictures!

THE CORRECT WAY TO REMOVE YOUR SOPOLISH COLOUR

1. Gently loosen the edges of the Sopolish colour with Vital Nail Skin at the cuticle area of the nail.

2. Lift up the Sopolish at the cuticle area and put a drop of Vitamina cuticle oil in between. Repeat this on every nail before your start removing Sopolish.

3. Gently push the Sopolish with Vital Nail Skin up. Start at the cuticles and move diagonally towards the free edge of the nail by pushing your thumb forward on the nail and underneath the Vital Nail Skin until it lets go completely.

4. Remove any residues you might find on the nail using some Non Acetone Polish Remover and apply a drop of Vitamina cuticle oil to the nail to make it shine and hydrate the cuticles.

CA R

EL PE

OTECT PR & , E

INNOVATION

SOPOLISH PROTECT AND PEEL

®

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n° 126

n° 127

n° 128

n° 129

n° 130

n° 131

Cherry Blossom

Red Lantern

Evening Orchid

Empire of the Sun

Geisha Garden

Silk Market

8 ml - ref. 28789

8 ml - ref. 28790

8 ml - ref. 28791

8 ml - ref. 28792

8 ml - ref. 28793

8 ml - ref. 28794

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LONGWEAR COLOUR CODE COLLECTION DISPLAY 24 pcs - ref. 28898 see p. 57

PRONAILS POSTER COLOUR CODE 50 x 70 cm ref. 28832 see p. 58

24 | PRONAILS NAILY NEWS autumn - winter 2016|2017

“All The Leaves Are Brown, And The Sky Is Grey…”

COLLECTION

The new colour code for Autumn Winter 2016/17, both in fashion and beauty, combines countryside earth tones with retro sixties and seventies nostalgia.

Imagine a perfect day on the countryside in autumn, with a cool blue sky, the colours of leaves turning into shades of brown, orange, red or plum, with a pebble stone creek nearby…

Now mix these natural shades with seventies patterns and a retro inspired look, and there you are: totally on trend this season!

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Nail Colour Trends With the new ProNails Colour Code Collection you’ll have the right new nail colours at hand to complete any seasonal outfit in style.

Fashion-forward nails with a retro vibe? Check and … check!

DRESS CODE

PEBBLE PURSE

CASUAL CHIC

A dashing plum nail colour that will fit any dress code of the season: from business formal to creative chic!

Pebble grey is a warm and elegant nail shade that will make you smile in style, even on a rainy day.

LongWear n° 132 - 10 ml - ref. 28869

Sky blue is a trend colour on the rise! This cool sky blue nail colour will make every day feel like a walk in the park.

LongWear n° 143 - 10 ml - ref. 28868

Sopolish n° 132 - 8 ml - ref. 28795

LongWear n° 133 - 10 ml - ref. 28870

Gellak n° 182 - 10 ml - ref. 28809

Gellak n° 183 - 10 ml - ref. 28810

Sopolish n° 133 - 8 ml - ref. 28796 Gellak n° 184 - 5 ml - ref. 28811

HOUSE OF HOLLAND

DEREK LAM

HERMES

PRONAILS BANNER COLOUR CODE 65 x 170 cm - ref. 28838 see p. 58

COCOA COUTURE

AGED COGNAC

BURNT RED

You could say brown is the new black this season! This real chocolate brown is the perfect brown for nails you were looking for all along!

Cognac is an absolute fashion trend colour … but cognac for nails? Yes please!

We created a beautiful toned down cognac shade with a splash of gold. Pure sophistication on your nails.

This autumn, instead of the classic red, we go for a more burnt rust red on the nails, which matches beautifully with this season’s earthy colour palette.

LongWear n° 144 - 10 ml - ref. 28871

LongWear n° 141 - 10 ml - ref. 28872

LongWear n° 134 - 10 ml - ref. 28873

Gellak n° 185 - 5 ml - ref. 28812

Sopolish n° 141 - 8 ml - ref. 28846

Sopolish n° 134 - 8 ml - ref. 28797

Gellak n° 186 - 5 ml - ref. 28813

Gellak n° 187 - 10 ml - ref. 28814

MARNI

DEREK LAM

PAUL SMITH

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#ProNailsLook

THIS IS WHAT YOU’LL NEED

#GetTheLook

Gelinsky Premium Brush n° 7

#WoodEffect

with Cap ref. 27202 Gellak n° 183 Pebble Purse

10 ml ref. 28810 Gel Paint Gilding Gold 5 ml

ref. 28827 Stamping Plate Colour Code Collection + Scraper ref. 28770 Art Stamp ref. 28773

GET THE LOOK WOOD EFFECT

by Nathalie Gassion

1 STAMPING PLATE Colour Code - ref. 28770

MORE INFO P. 43

2

3

4

USING COLOUR GEL AND NAIL POLISH

1.

Using a Gelinsky Premium n° 7 brush apply a layer of Gellak n° 183 Pebble Purse, and cure it in The Light for 30 seconds*.

2.

Apply a very thin layer of Gel Paint Gilding Gold, and let it cure in The Light for 30 seconds*.

3. Take your Colour Code Stamping Plate and apply ProNails LongWear nailpolish n°144 Cocoa Couture on the woodstructured design. Scrape off the excessive nail polish using the scraper. Pick up your design using the Art Stamp and transfer it onto the nail. Let it dry for 60 seconds.

4. Apply your favourite gel gloss and let it cure.

* or 2 minutes in a UV light.

SIGN UP FOR A NAIL ART WORKSHOP BASIC ... and find lots of extra inspiration and ideas next to these seasonal nail looks, together with practical tips and techniques!

Difficulty: easy 28 | PRONAILS NAILY NEWS autumn - winter 2016|2017

THIS IS WHAT YOU’LL NEED Gellak n° 182 Dress Code 10 ml

ref. 28809 Gellak n° 183 Pebble Purse

10 ml ref. 28810 Gellak n° 185 Cocoa Couture

5 ml ref. 28812 Gellak n° 186 Aged Cognac

5 ml ref. 28813 Gellak n° 187 Burnt Red 10 ml

ref. 28814 Slim Nail Art Brush n° 1 ref. 38260 French Manicure Finish Brush

ref. 27562 Gel Paint Calligraphic Black

GET THE LOOK RETRO RAINBOW

ref. 28825 Soft Finisher file 6 pcs. ref. 30871 Your favourite gel gloss

by Natalya Grudinina

USING COLOUR GEL 1

2

Take a Slim Nail Art Brush n° 1 and draw a triangle onto the nails using Gellak n° 183 Pebble Purse. To get the outline neat and straight you can use a French Manicure Finish Brush to stroke alongside the borders.

Cure for 30 seconds in The Light*.

Draw a V-shape on top of the triangle using Gellak n° 182 Dress Code and cure for 30 seconds in The Light* as well.

3 4 5 6

7

Repeat using Gellak n° 185 Cocoa Couture and cure.

Repeat using Gellak n° 187 Burnt Red and cure.

8

Repeat using Gellak n° 186 Aged Cognac and cure.

Apply your favourite gel gloss and cure. Use a Soft Finisher file to shape the nail completely.

1

2

3

4

Take your Slim Nail Art Brush n° 1 again and draw a fine black line in the middle of the nail using Gel Paint Calligraphic Black. Cure for 30 seconds in The Light*.

Apply your favourite gel gloss a second time and cure. * or 2 minutes in a UV light.

5

6

7

SIGN UP FOR A NAIL ART WORKSHOP TEXTURED DESIGN II (KNITTING, MOSAÏC & PRINTS) Difficulty: medium

| 29

THIS IS WHAT YOU’LL NEED Gellak n° 182 Dress Code 10 ml

ref. 28809 Gellak n° 184 Casual Chic 5 ml

ref. 28811 Gellak n° 187 Burnt Red 10 ml

ref. 28814 Gelinsky Premium Brush n° 7

with Cap ref. 27202 Slim Nail Art Brush n° 1 ref. 38260 Soft Finisher file 6 pcs. ref. 30871

1

2

3

GET THE LOOK COOL CIRCLES

1

Using a Gelinsky Premium n° 7 brush apply a layer of Gellak n° 183 Pebble Purse, and cure it in The Light for 30 seconds*.

2

Take a Slim Nail Art Brush n° 1 and draw half circles onto the nail with Gellak n° 184 Casual Chic. Cure for 30 seconds in The Light*.

3

Repeat using Gellak n° 187 Burnt Red and cure.

4

Apply your favourite gel gloss and cure. Buff the nails using a Soft Finisher file for an evenly and smooth finish.

5

Your favourite gel gloss

USING COLOUR GEL

Apply another layer of gel gloss ans cure one last time. * or 2 minutes in a UV light.

by Sandrine Roelants

SIGN UP FOR A BASIC NAIL ART WORKSHOP … and find lots of extra inspiration and ideas next to these seasonal nail looks, together with practical tips and techniques!

Difficulty: easy

30 | PRONAILS NAILY NEWS

1.

GET THE LOOK 5 MULTI PRINTS

by Sandrine Roelants

Gellak n° 186 Aged Cognac 5 ml ref. 28813

3.

4.

5.

USING COLOUR GEL 1

Using a Gelinsky Premium n° 7 brush apply a layer of Gellak n° 186 Aged Cognac, and cure it in The Light for 30 seconds*. Repeat for a second layer.

2

Combine Gel Paint colours Canvas White and Matisse Blue on your One Stroke Brush Straight size 6 and draw one stroke squares onto the nail. Cover the entire nail in vertical lines by putting the squares all the way down. Cure for 30 seconds in The Light*.

3

Take your Slim Nail Art Brush n° 1 and draw a French smile line using Gellak n° 183 Pebble Purse. Cure for 30 seconds in The Light*. You can make your smile line perfect using a French Manicure Finish Brush. After, draw a horizontal line using Gellak n° 182 Dress Code, cure it, and apply another horizontal line using Gellak n° 184 Casual Chic and cure it too. Make sure to leave a fine line of the base colour, Aged Cognac, visible.

4

Apply your favourite gel gloss and cure. Smooth out the nail surface using a Soft Finisher file. Remove the dust and apply another fine line using Slim Nail Art Brush n° 1 and Gel Paint Red Expression and cure.

5

Apply your favourite gel gloss again and cure for one last time.

THIS IS WHAT YOU’LL NEED

2.

Gelinsky Premium Brush n° 7 with Cap ref. 27202

* or 2 minutes in a UV light.

One Stroke Brush Straight

Set of 2 sizes ref. 28323 Gel Paint White Canvas 5 ml ref. 28824 Gel Paint Matisse Blue 5 ml ref. 28830 Slim Nail Art Brush n° 1 ref. 38260 French Manicure Finish Brush ref. 27562 Gellak n° 183 Pebble Purse 10 ml ref. 28810 Gellak n° 182 Dress Code 10 ml ref. 28809 Gellak n° 184 Casual Chic 5 ml

ref. 28811 Soft Finisher file 6 pcs. ref. 30871 Gel Paint Red Expression 5 ml ref. 28828 Your favourite gel gloss

Haven’t got the hang of the ONE STROKE technique yet?

SIGN UP FOR A ONE STROKE NAIL ART WORKSHOP! Difficulty: expert

MARNI

VICTORIA BECKHAM

| 31

CA R

EL PE

ROTECT & P E,

INNOVATION

SOPOLISH PROTECT AND PEEL

®

CRAZY ABOUT MATT

132

133

134

141

Sopolish MATT is a protective top coat giving any Sopolish colour a beautiful matt leather look. On top of that the matt finish takes care of a lasting protection of your Sopolish manicure.

IMPORTANT TIP

n° 132 Pebble Purse 8 ml - ref. 28795

n° 133 Casual Chic 8 ml - ref. 28796

n° 134 Burnt Red 8 ml - ref. 28797

32 | PRONAILS NAILY NEWS autumn - winter 2016|2017

n° 141 Aged Cognac 8 ml - ref. 28846

Make sure you apply your Sopolish top coat a little bit farther than your second layer of colour (without touching the cuticles), and don’t forget to seal in the free edge! This will make your Sopolish manicure last longer and it guarantees maximal protection.

NEW!

Let your imagination go wild with the new

PRONAILS GEL PAINTS! For professional nail artists like you

The ProNails Gel Paints are the perfect combination of high pigment colour gel and nail art paint. The somewhat thicker gel texture allows nail artists to entirely complete their design without colour spreading all over. The Gel Paints don’t dry in open air, giving you all the time in the world to let your creative imagination go wild!

White Canvas 5 ml - ref. 28824

Calligraphic Black 5 ml - ref. 28825

As soon as your design is finished, all you have to do is cure it under a lamp and finish off your nail art.

The Gel Paints are perfect for all kinds of design patterns: fine arabesques, contouring coloured spots or liquid stones ornaments. They have the ideal texture for all basic nail art techniques such as one stroke, but you can also use them for aquarelle designs.

With the ProNails nail art brushes you can create the most beautiful pieces of art using Gel Paints. Cleaning your brushes afterwards is easy: use Clinilotion as usual!

Polished Silver

GEL PAINTS…

Gilding Gold

•

5 ml - ref. 28827

• • •

give you the freedom to design on top of a builder gel, colour gel or Sopolish colour – even on a gloss. can be applied on buffed nails as well as on shiny surfaced nails don’t leave a sticky residue after curing so you’re ready in an instant! don’t need protection of a gel gloss, but you can always apply an extra coat of your favourite gloss for a more shiny result.

5 ml - ref. 28826

Red Expression 5 ml - 28828

Get these 8 new Gel Paint colours now!

All of the new colours are basics, essential for a multitalented nail artist like yourself!

Brown Brush 5 ml - 28829

Matisse Blue 5 ml - ref. 28830

KEEP BUILDING EXPERTISE! Learn how to use the new Gel Paints like a pro: sign up immediately for an interesting Nail Art workshop!

Pop Art Yellow 5 ml - 28831

| 33

NEW GELLAK COLOURS

Gellak is the number one colour gel for me. I always have the wow factor when I open a new pot as they are more beautiful once opened. When I apply Gellak colour to my customer nails it is a total transformation: the colours are so highly pigmented you only need two thin layers to create a beautiful rich colour which has an extremely high shine. I also love the fact that there is no sticky layer once cured, which allows me to draw, paint or simply add nail art design patches straight away.

You can also mix the colours to create your own personalized à-la-carte colours that no one else will have.

Lisa Williams, ProNails distributor, Wales

What things do you have to take into account when choosing the right colour gel as a professional Nail Technician?

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When choosing the right colour gels for your nail salons, it’s import to make sure the colour gels have a perfect curing and coverage at all times. To save time, choose a product that works fast and easy. Also, choose a colour gel that applies extremely thin, you don’t want your colour gel messing up your perfectly shaped nails by being too thick. Furthermore it’s essential to go for the right packaging: low quality packaging tends to break easily which makes a complete mess in your gel cabinet. And Finally, choose your colour gels not only with your mind but also with the heart: go for colours you know your clients will fall in love with!

Why would you recommend ProNails Gellak colour gels?

What are the Do’ and Don’ts with ProNails Gellak?

DO’S

ProNails Gellak colours are highly pigmented colour gels with a perfect coverage in 2 thin layers.

They allow fast & perfect curing; Every Gellak colour cures perfectly in 30 seconds using The Light.

They Apply extremely thin which is perfect for a very natural nail look.

They Apply extremely easy. You don’t waist time ‘modelling’ your colour gel onto the nail, you simply apply it in a few strokes and the Gellak enwrappes the nailplate perfectly even, thanks to its self-levelling properties.

They come in a uniquely designed and safe packaging which keeps the colour gel locked inside at all times, never breaks, allows to empty the jar to the last drop, and comes with a build-in stroke-of edge.

Gellak colours have no sticky layer after curing so you save time.

They come in the most beautiful & magical colours you’ll ever find, with on-trend hits as well as timeless elegant classics.

They have Matching colours in Sopolish and nail polish.

• • • •

•

• •

•

DON’TS • Don’t apply your Gellak colours too thick. Not only is it not pretty, Gellak is made to cure quickly in very thin layers.

Use The Light for perfect curing, every single time. With a traditional UV lamp you just loose time, and you have to change your bulbs all the time to keep the curing power at the same level.

•

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| 35

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• It’s essential to use the right brush when applying ProNails Gellak. The Gelinsky Premium Brush n° 7 allows to apply Gellak in extremely thin layers, yet thick enough to ensure a perfect coverage.

Always mix your Gellak Colour with a mixing stick, like the new Diamond Mixing Stick, before application.

LONGWEAR BACK TO WOOL COLLECTION DISPLAY 15 pcs - ref. 28900 see p. 57

PRONAILS POSTER BACK TO WOOL 50 x 70 cm - ref. 28833 see p. 58

36 | PRONAILS NAILY NEWS autumn - winter 2016|2017

LongWear Polish n° 145 Show Some Skin - 10 ml - ref. 28874 LongWear Polish n° 135 Melted Marshmellow - 10 ml - ref. 28875 LongWear Polish n° 146 Back To Wool - 10 ml - ref. 28876

145

135

146

wool

BACK TO NAIL ART STICKERS Sweater Weather - ref. 28780

COLLECTION

You might dread the arrival of that first winter breeze, but we actually think it’s something to look forward to. Why? Because that is when we can finally go back to WOOL! The best thing about winter is, hands down, that we can wear our favourite wools again, every day, and all day long. Fashion definitely has a thing for delicate, soft coloured wools this season: it’s hard to choose between the huge selection of beautiful new knitwear: from cashmere cardigans, to rough knitted jumpers and oversized sweater dresses…. wool will surely find its way into our closets again!

#BackToWool #LoveWinter

| 37

CHLOE

BLUGIRL

VERSACE

Bundle up your nails in Pink, Grey and Nude To match your nails to your coziest winter wools, ProNails launches the BACK TO WOOL collection. Who knew grey and pastel pink go so well together? Together with the perfect nude, these 3 new nail colours are proof that soft shades don’t have to be boring!

SHOW SOME SKIN The new skintone nail colour that every women needs.

Perfect to match a cozy Sunday outfit.

LongWear n° 145 - 10 ml - ref. 28874

MELTED MARSHMELLOW This pastel pink will sweeten up your nails like a melted marshmallow.

LongWear n° 135 - 10 ml - ref. 28875 Sopolish n° 135 - 8 ml - ref. 28798 Gellak n° 193 - 10 ml - ref. 28847

BACK TO WOOL Enriched with a splash of purple, this nail colour is proof that grey isn’t dull!

LongWear n° 146 - 10 ml - ref. 28876 Gellak n° 188 - 5 ml - ref. 28815

38 | PRONAILS NAILY NEWS

Cozy Knitted Nail Art Now your nails can also experience the joy of bundling up in a warm knit too! The latest nail art, also called sweater nail art, mimics the cable texture of your knitted sweater. To really nail the effect, our ProNails nail stylist uses Sopolish or colour gel for a real 3D effect. So head to your favourite nail salon and get yourself some cozy knitted nail art!

#CableKnitNails #SweaterWeather

GET THE LOOK CABLE SWEATER 3D wool EFFECT by Patricia Lima

STEP BY STEP USING COLOUR GEL

1.

Apply two layers of Gellak n° 155 Back To Basics using your Gelinsky Premium n° 7 and cure each layer for 30 seconds in The Light*. Apply your favourite gel gloss and cure.

Sign up for a TEXTURED DESIGNS III Nail Art Workshop (Knitting, Mosaïc & Prints) and become a master in 3D nail art designs!

2-4. Create the Cable Sweater design as shown using your Kolinsky Art Brush n° 0 and Gel Paint White Canvas. Sprinkle some Xperts acrylic powder Just Clear onto your design, and use

Difficulty: expert

your brush to shape and create the 3D effect. Dip your brush into the acrylic powder while doing this. Work through the design step by step, and cure each time for 30 seconds.* After curing always remove the excess powder with the Nail Brush.

1.

2.

3.

* or 2 minutes in a UV light.

wool

THIS IS WHAT YOU’LL NEED Gellak n° 155 Back To Basics 10 ml ref. 28619 Kolinsky Art Brush n° 0

ref. 27945 Gel Paint White Canvas 5 ml

ref. 28824 Xperts Acrylic Powder Just Clear 25 g ref. 37604 Nail Brush

ref. 26599 Your favourite gel gloss

4.

2.

3.

GET THE LOOK BALL OF FUR 3D wool EFFECT by Natalya Grudinina

STEP BY STEP USING SOPOLISH

1.

Apply Vital Nail Serum and Vital Nail Skins according to the Sopolish Certified

THIS IS WHAT YOU’LL NEED

Salon Application Method. Next apply two layers of Sopolish n° 59 Belle de Jour to the nail and cure each layer for 30 seconds in The Light*. Apply a layer of

Vital Nail Serum 8 ml ref. 28668

Sopolish Shine, cure and remove the sticky layer with ProSeptic. For the faded

Xpress Shine Buffer 6 pcs

French, apply Gel Paint White Canvas using the Nail Art Sponge and cure. Apply

ref. 33249

a layer of Sopolish Shine again, cure and remove the sticky layer.

Sopolish Vital Nail Skin Starterskit Size 1-8

2.

Take your Kolinsky Art Brush n° 0 and create the curls with Gel Paint White

ref. 28385

Canvas. For the tone-on-tone curls, mix the Gel Paint White Canvas with some

Clinifile Orange 180/180 6 pcs

Sopolish n° 59 Belle de Jour.

ref. 23451 Sopolish n° 59 Belle de Jour 8 ml

3.

Now create smaller, thinner curls that interconnect the larger ones.

4.

To create the 3D effect, sprinkle some Xperts acrylic powder Just Clear onto

ref. 28118 Sopolish Shine 8 ml

ref. 27556

your design. Cure for 30 seconds and brush off the excess powder with the Nail

Gel Paint White Canvas 5 ml

Brush.

ref. 28824 Nail Art Sponges 2 pcs.

* or 2 minutes in UV light.

ref. 28321 Kolinsky Art Brush n° 0

Sign up for a TEXTURED DESIGNS III Nail Art Workshop (Flowers, Lace & Curls) and become a master in 3D nail art designs!

Difficulty: expert

ref. 27945 Xperts Acrylic Powder Just Clear 25 g ref. 37604 Nail Brush ref. 26599

40 | PRONAILS NAILY NEWS autumn - winter 2016|2017

4.

CHANEL

1.

GET THE LOOK BACK TO WOOL 3D wool EFFECT by Natalya Grudinina

STEP BY STEP USING COLOUR GEL

1.

Apply two layers of Gellak n°188 Back To Wool using your Gelinsky Premium n°7 and cure each layer for 30 seconds in The Light.* Apply your favourite gel gloss and cure.

2-4. Create the Cable Sweater design as shown using your Kolinsky Art Brush n° 0 and Gel Paint White Canvas. Sprinkle some Xperts acrylic powder Just Clear onto your design, and cure for 30 seconds.* Work through the design step by step, and cure each time for 30 seconds.* After curing always brush off the excess powder with the Nail Brush.

* or 2 minutes in a UV light.

Sign up for a TEXTURED DESIGNS III Nail Art Workshop (Knitting, Mosaïc & Prints) and become a master in 3D nail art designs!

Difficulty: expert

THIS IS WHAT YOU’LL NEED Gellak n° 188 Back To Wool 5 ml ref. 28619 Kolinsky Art Brush n° 0 ref. 27945 Gel Paint White Canvas 5 ml ref. 28824 Xperts Acrylic Powder Just Clear 25 g

1.

2.

3.

4.

ref. 37604 Nail Brush ref. 26599 Your favourite gel gloss

| 41

NEW PEEL-OFF CUTICLE SHIELD The Peel-off Cuticle Shield is a water based magical formula creating a flexible and peel-off protective layer around your natural nail after application. It keeps skin and cuticles free of nail polish while applying your favourite colour, and it makes sure that your nail art stays on your nail and not on skin around your nail, for example while using stamping plates, marble or sponge techniques.

THIS IS HOW IT WORKS: As a protective layer while applying nail polish: 1. Apply Peel-Off Cuticle Shield on the skin around your nail and let it dry completely. (About 3 minutes.)

2. Apply your favourite nail polish.

3. Remove the protective layer by peeling it off the skin and cuticles.

As a protective layer for nail art 1. Apply your favourite nail polish and let it dry completely.

2. Apply Peel-Off Cuticle Shield on the skin around your nail and let it dry completely. (About 3 minutes.)

3. Apply your nail art design, for example using the Art Stamp.

4. Remove the protective layer by peeling it off the skin and cuticles..

5. TADAAAA!

PEEL-OFF CUTICLE SHIELD ref. 28848

42 | PRONAILS NAILY NEWS autumn - winter 2016|2017

1

2

3

4

5

STAMPING PLATE Rising Sun - ref. 28769

NEW COLLECTION STAMPING PLATES With every trend collection ProNails created matching Stamping Plates in 12 unique nail designs, totally on trend with the graphical prints of this season’s fashion. It’s the best way to create smooth or fun prints on top of your trendy nail colours! You want that print to go all over your nail? No problem: use Peel-Off Cuticle Shield and keep your cuticles clean!

1

2

3

4

5

6

Colour Code - ref. 28770

Back to Wool - ref. 28771

THIS IS HOW IT WORKS: 1. Remove the protective film.

2. Apply ProNails LongWear or Nail Polish to the desired pattern.* 3. Scrape across the Stamping Plate with the scraper (included) in a 45° angle to remove excessive nail polish easily.

4. In one smooth rolling movement, press the Art Stamp onto the pattern.

5. Stamp the pattern on the completely dry nail again in one smooth rolling movement.

6. Protect your nail art using your favourite top coat. *

Love Your Hands - ref. 28774

Can also be used with Gel Paints. In this case, cure in The Light after application.

MAINTENANCE HELP: Clean your Stamping Plate after each use using ProNails Non Acetone Polish ­Remover. Use only Scotch tape or tape to clean your Art Stam, because nail polish remover can damage the rubber stamp.

The Scraper is included.

The Art Stamp is not included.

ART STAMP ref. 28773

| 43

PRONAILS BANNER BACK TO WOOL 65 x 170 cm - ref. 28839 see p. 58

SOPOLISH DISPLAY CARD AW2016/17

How to be cool in girlie glitter pink

see p. 57 ref. 28896

Some days you just need to sparkle a little brighter. And when it comes to nails, you really can’t go wrong with a splash of glitter now and then, can you? Yes, just go for girlie glitter pink, you know you want to! Wear it with pride, together with your favourite cozy grey sweater, and you’ll still be the coolest kid in town! For the Back To Wool Collection ProNails launches 2 glitter pinks only available in Sopolish, so head to your favourite ProNails nail salon for two weeks of ProNails nail magic!

DOLCE & GABBANA

I CALL IT MAGIC

DRY CLEAN ONLY

The girliest glitter pink for nails that no girl will be able to resist.

Only available in Sopolish or colour gel, for two or four weeks of perfectly polished nails!

A Silver purple nail colour, rich and elegant like your most delicate wools.

Only available in Sopolish.

Sopolish n° 136 8 ml - ref. 28799 Gellak n° 189 - 10 ml ref. 28816

Sopolish n° 140 8 ml - ref. 28845

SOPOLISH SILKY SHIMMER

NEW

Sopolish SHIMMER is an ultra-shiny and protective top coat giving any Sopolish colour a lasting high gloss finish with a subtle shimmer. Catch the light and your Sopolish colour will shine like a diamond! ref. 28767

DIAMOND SILICON TOOL

GLITTER POWDER

This double-edged silicon nail tool is an incredible new practical must have to model, draw or stripe with any gel, acryl, Sopolish or Gel Paint colour. You can use it to apply gel, perfect your smile line or create the most diverse nail art ideas. In a nutshell: this handy and practical styling tool will be your new BFF! You can clean the tool easily with a Cosmetic Pad and some Clinilotion.

Chrome Effect Glitter Powder - ref. 28903 Mermaid Effect Glitter Powder - ref. 28904

NEW

Watch the video on the ProNails blog and find out all tips and tricks for the Chrome or Mermaid Effect trend!

ref. 28788

| 45

THIS IS WHAT YOU’LL NEED Vital Nail Serum 8 ml ref. 28668 Xpress Shine Buffer 6 pcs

ref. 33249 Sopolish Vital Nail Skin Starterskit Size 1-8 ref. 28385 Clinifile Orange 180/180 6 pcs ref. 23451 Sopolish n° 3 Pillow White 8 ml ref. 27643 Color Mixing Tray ref. 27199 Sopolish n° 126 Cherry Blossom 8 ml ref. 28789 Sopolish n° 135 Melted Marshmellow 8 ml ref. 28798 Sopolish n° 136 I Call It Magic

1.

8 ml ref. 28799 Gelinsky Premium Brush n° 7 with Cap ref. 27202 Slim Nail Art Brush n° 1 ref. 38260

2.

Soft Finisher file 6 pcs. ref. 30871 Sopolish Shine ref. 27556

3.

SIGN UP FOR A NAIL ART LIQUID DESIGNS WORKSHOP

3.

… and find lots of extra inspiration and ideas next to this Sopolish nail looks, together with practical tips and techniques!

Difficulty: easy

GET THE LOOK LIQUID MARBLE

by Sandrine Roelants

USING SOPOLISH

1.

Apply Vital Nail Serum and Vital Nail Skins according to the Sopolish certified application method. Next apply a layer of Sopolish n° 3 Pillow White to the nail and cure for 30 seconds in The Light*.

2. Get Sopolish Colours n° 126 Cherry Blossom, n° 135 Melted Marshmellow and n° 136 I Call It Magic, and put some drops of each colour on your mixing tray.

Scoop this marvellous mixture of colours onto your Gelinsky Premium Brush n° 7 and apply right in the middle of the nail.

3. Apply the colour to the side of the nail until the entire nail is covered.

Play around with your brush until you’ve obtained the perfect liquid marble design. Cure for 30 seconds in The Light*. Apply a layer of Sopolish Shine and cure one last time.

TIP! Shake each Sopolish colour well before use so the colour pigments get mixed well. You can also use the new Diamond Mix Stick! This little spatula is small enough to fit into the Sopolish bottles and it adds some sparkle to your pencil box!

* or 2 minutes in UV light.

DIAMOND MIX STICK ref. 28820

46 | PRONAILS NAILY NEWS autumn - winter 2016|2017

LOVE YOUR HANDS

&

YOUR AGE IS JUST A NUMBER You are as young as you feel. Nowadays, anything goes! You can live your life the way you want to. After all, you can shine at any age.

But… Hands never lie. Your hands will reveal your age first. So love your hands and your age will be just a number.

“Anti-Age” hand care… Is it a myth? Can you really battle signs of skin aging? Of course you can! Actually it is very easy. All you need is the power of the right beauty products and the knowledge of what needs your attention. We list the most important Anti-Age Tools, just for you:

Use UVB & UVA Sun Protection

Neutralize free radicals with extra antioxidants Arm the skin against pollution

Hydrate, hydrate, hydrate!

Respect the neutral pH level of the skin

The biggest cause of skin aging is the sun (80 %). We are not always aware of it, but our hands have to endure more UV rays than our faces on a daily basis. Therefore, use a sunscreen daily against UVB and UVA. UVB can cause sunburn, but UVA can engender deeper and permanent skin damage.

The effect of each SPF is reduced over time, and especially on your hands, which you are constantly moving and cleaning. So protecting your hands on a regular basis is a must!

Due to a combination of stress, an unhealthy diet, an irregular lifestyle and adverse external influences, an overgrowth of free radicals will be created in the skin. These free radicals attack any cell, which causes cell and skin damage. Fortunately, we can protect ourselves using antioxidants. Antioxidants are naturally produced by our body but unfortunately this decreases as we are aging. Therefore, it is important to choose for beauty products bursting with natural antioxidants in addition to an antioxidant diet!

City life may be amazing, but we are not always aware of the fact that air pollution (due to particulate matter, soot, ozone and nitrogen dioxide that comes from vehicle emissions) can damage our skin. Studies show that an increase of air pollution goes hand in hand with an increase of age spots.

Choose active ingredients that protect the skin against the unfortunate pollution in your environment.

A beautiful, healthy and youthful skin is firm and smooth thanks to the natural building blocks: collagen and elastin. However, at the age of 20, the natural production of collagen and elastin starts to decrease. This causes the skin to age and become less smooth, drier and wrinkled. You should keep your skin well hydrated and nourished all the time, so it will stay firm and smooth.

Our skin is naturally protected by an acid mantle, which consists of sweat, sebum and dead skin cells. This helps us to keep the skin hydrated and has a pH level between 4,5 and 5,5. It is important to maintain this level of acidity because research has shown that skin with a higher pH level will show wrinkles quicker, will be drier and will be irritated faster. Lots of soaps have a pH level that is too high, so this harms the skin. Make sure you always check the pH level of your hand soap.

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NEW! PRONAILS REFINING HAND & BODY SCRUB 250 ML

GENTLE HAND SOAP 300 ML Softening and moisturizing soap free hand wash with a skin neutral pH. [pH 4,8 - pH 5,2].

Exfoliating hand & body scrub for a silky soft, energized skin. Contains natural Vitamin E and A and only natural rice scrub particles. Suitable for hands and body of all skin types, including sensitive skin. ref. 28853

ref. 28852

DEEP DEFENSE HAND SERUM 30 ML This anti-age hand serum is your greatest weapon against skin ageing.

It provides a concentrated shot of antioxidants to repair and protect the skin. Its light-weight formula is easily absorbed. Topped up with an antipollution barrier providing a long-lasting protection against the damaging, skinageing effects of the environment. ref. 28855

48 | PRONAILS NAILY NEWS autumn - winter 2016|2017

HAND CARE ANTI-AGE RICH HAND CREAM SPF 15 ANTI-AGE LIGHTWEIGHT HAND CREAM SPF 15 Moisturizing anti-age hand cream with SPF 15 and anti-pollution protection. This non-greasy formula allows easy absorption by the skin and tackles the damaging, skin-ageing effects of pollution and sun exposure.

Suitable for all skin types.

Deep moisturizing anti-age hand cream with SPF 15 and anti-pollution protection. This rich formula provides the perfect long-lasting nourishment and protection against skin-ageing, pollution and sun damage. Ideal for dry and mature skin types.

HAND CARE SPATULA 3 pcs - ref. 28885

50 ml - ref. 28859 300 ml - ref. 28858

50 ml - ref. 28857 300 ml - ref. 28856

SYNTHETIC HAND MASK BRUSH ref. 28886

REPLENISHING HAND MASK 225 ML Ultra moisturizing and repairing hand mask with powerful anti-oxidants for long-lasting skin nourishment and protection against skin-ageing. Absorbs damaging toxins and impurities from the skin with a soothing effect. ref. 28854

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Surprise

your customers for christmas with the

gift of silky soft,

youthful hands!

NEW

ANTI-AGE HAND CREAM - 25ML COMES WITH A FESTIVE CHRISTMAS BAUBLE PACKAGING HOLIDAY HAND CREAM 25ML 60 PCS. ref. 71339 HOLIDAY BAUBLE 60 PCS. ref. 71338

Lovely scented with a white ginger fragrance

EXCL USIV E D END EAL: GIFT OF YEA R BOX W 60 P IECE ITH S!!

PRONAILS GELS FIND PERFECTION Whether you like ultra-natural thin nails or you’re great at creating the most challenging and extreme shapes, with the extensive ProNails Gel range for professionals you have all tools to create the perfect nails!

Sometimes you need to give nature a hand. Combining Ultra Thin Base, Fiber Force and Unicum gels by ProNails using the right technique will make you able to create nails the way nature intended: beautifully long, healthily shining, wafer-thin yet strong and flexible. Ask your distributor for a free testing kit and take a Ultra Natural Nails Workshop. Your customers won’t want anything else ever again!

Ultra Thin Base Gel 15 ml - ref.31313

28822 Natural Nail Forms 500 pcs

Unicum Clear Gel 15 ml – ref. 31033 Fiber Force Gel 15 ml – ref. 28482

NEW

NATURAL versus

NEW

EXTREME Are you a true nail artist and do you have clients who love to wear extravagant nail looks? Then you’ll love the Protech gel range! Combine this flexible yet strong Base & Builder gels with the new Extreme Nail Forms and your clients will be amazed with the result! Take a gel perfection workshop at a ProNails training centre nearby or request a free testing kit immediately with your distributor.

Protech All-in Original Base & Builder Gel 15 ml - ref. 38983 Protech All In Light Pink Base & Builder Gel 15 ml - ref. 38723

28821 Extreme Nail

Forms 250 pcs

Protech All In Peach Base & Builder Gel 15 ml - ref. 38743

Black & White Art

by Cathy Cuffaro

THE LIGHT CCFL LED LAMP ref. 28309

Traditional UV lights are outdated!”

Birgit Serruys – Head of Product Development at ProNails

When the first LED lights were introduced, a lot of professional nail technicians stayed true to their traditional UV light. They just didn’t want to spend

the money. Why investing in new lights?

They had UV lights that worked perfectly fine. On top of that the LED lights that were made by different brands didn’t always work with all gels and left nails less shiny. If there is one thing you cannot do as a professional nail stylist, it’s giving your clients inferior quality!

ProNails gels and Sopolish products.

Saving 10 minutes per customer allows you to service one extra client a day, resulting in extra revenue at the end of the month. Think about it: you’ll work 220 extra customers a year! That makes € 10.000 more… A no brainer! Traditional UV lights are simply outdated!

Yet having a light that cures faster and lasts longer has great advantages. Curing faster means shorter service times.

This saves both you and your client time, and time is money as the saying goes!

Do yourself a favour and get rid of those old UV lights. You don’t want to keep replacing them anyway, because that only costs you in maintenance.

Helping professionals grow, that’s what we’re all about at ProNails. This is why we developed THE LIGHT: faster, longer lasting, perfect curing and creating a beautiful high gloss finish with all

THE LIGHT by ProNails combines two curing technologies to find the ­balance between saving time and getting the results you want.

This perfect combination of a 12 Watt CCFL and 12 extra 1,5 Watt LEDs guarantees extremely quick curing and a beautiful shine.

• NEW LONG LASTING ADAPTOR • SHIELDED LIGHT SENSORS

NEW & IMPROVED!

1 LED

LED + CCFL

EVEN MORE SHINE

52 | PRONAILS NAILY NEWS autumn - winter 2016|2017

Reduce curing time by half

WORK FASTER & MAKE MORE MONEY

Economize on UV replacement lamps

SAVE

LOVE THE LIGHT!

THE LIGHT IS FOR LIFE!

Your 10 reasons: 1 The CCFL – LED combination guarantees a perfect shine.

2 Make more money: THE LIGHT reduces curing time by half, which means you can service more clients in a day. Shorter service times lead to happier clients.

3 Save money: economize on UV replacement lamps.

4 Easy to clean thanks to the removable magnetic bottom plate.

5 Pedicure friendly due to an extra foot piece.

6 Built-in auto-on sensor on the inside with two timer buttons (30 and 60 seconds).

7 Finger-stopper on the bottom place for exact hand positioning.

8 Mirror finished interior and reflecting bottom plate for better light distribution and curing.

9 Strong, durable housing with scratch resistant UV lacquer.

10 Perfect curing result with all ProNails gels and Sopolish products.

And this is how you’ll earn it back…

10 min. time saved per customer = 1 extra customer per day 1 customer (45€ - 3€ material cost) = 42€ extra income per day = YOU’VE EARNED BACK THE LIGHT IN 8 DAYS Lifespan 30.000 hours Total number of days (8 hours per day) = 3 750 days.

Total number of years (220 days per year) = 17 years = USE THE LIGHT YOUR ENTIRE CAREER ANNUAL SAVINGS IN UV-LIGHT BULB REPLACEMENT (160€*/4 months) = 500€*/year * FOR TWO UV LAMPS ANNUAL EARNINGS OF 1 EXTRA CLIENT PER DAY (43€ x 220 days) = 9 500€/year

HOW TO USE THE LIGHT?

Visit www.pronails.com/ en/the-light and watch the video!

You can immediately download the manual with interesting tips and tricks and all exact curing times for the ProNails gels and Sopolish products.

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Morocco, France, Belgium, … the ProNails Premium Salons are everywhere today. These ladies each opened a Premium Salon, a decision which they do not regret! They like to give you a look behind the scenes and want to share some useful tips with you!

nard

ai Stephanie M

MEET THE PREMIUMS!

STEPHANIE MAINARD ProNails Premium Salon La Rochelle, France

Proud Premium owner since April 2016 blancnacre.smo@gmail.com What’s your favourite ProNails item?

It’s really hard to choose just one product of the full range ProNails has to offer. In terms of care, I resolutely choose for the Vitamina Cuticle Oil and the Vital Nail Serum. It is the ultimate rejuvenation treatment for all nails. In terms of gels, I’m a big fan of the Gelixir Secret,

BELGIUM KNOKKE-HEIST – ZWEVELE – MECHELEN – ZEDELGEM – SINT-JOB-IN-‘T-GOOR – WUUSTWEZEL – HOBOKEN – HEUSDEN ZUNDERT ITALY PADOVA – MASSA – CREMONA – COLOGNO MONZESE – LECCE – AUCHAN – PUGLIA BOSNIA SARAJEVO FRANCE R PRONAILS NAILY NEWS lente - zomer 2016 54 |– LARISA – RHODOS UK HAVERFORDWEST – MAESTEG SPAIN VIGO – TORRELAVEGA – SANTANDER MALTA MOSTA MOROCCO MO

because it is easy to apply and we love the rosy hue and the delicious perfume.

What’s the best compliment you ever received from a customer?

We get all kinds of compliments, but the best compliment remains if we succeed to recover the confidence and femininity of our customers.

What advice would you give to other owners of ProNails Premium Salons?

Give your salon a unique character and make it a cozy place where it’s nice to stay for your customers. Make sure you propose some care products that suits your customer, so they can enjoy our professional quality at home.

What are you currently wearing on your own nails?

At the moment I’m wearing SoPolish on my toes and Gellak Color Gel on my nails, both in the lovely summery color: “Kiss My Feet”. J’adooooore!

La Rochelle, France

Knokke-Heist, Belgium

MARLEEN PROOT

ProNails Premium Salon in Knokke-Heist, Belgium Proud Premium owner since October 2012 - marleen.proot@gmail.com

Marleen Proot Mohammedia, Morocco

What’s your favourite ProNails item?

My favourite product of ProNails, is the Gelixir Secret. This self-leveling gel is very easy to apply and can be put thinly and beautifully. Therefore it is perfect under a color gel but also for a nice French Manicure.

What’s the best compliment you ever received from a customer?

Eighteen months ago my mother suddenly passed away. I closed the Salon only one day and unfortunately some people weren’t that understanding. But one customer then said: “You are a very brave woman to be here for your beloved customers after such a difficult moment in your live. What a service!”

What advice would you give to other owners of ProNails Premium Salons?

Be very friendly but determined. Be flexible but set your boundaries. In other words, strike the golden mean in everything you do. If you are on your own, you have to think of yourself too!

What are you currently wearing on your own nails?

Scuba Pink of course!

RISLAINE LAIDI

Pronails Premium Salon in Mohammedia, Morocco Proud Premium owner since April 2016 - laidi_rislane@hotmail.com What’s your favourite ProNails item?

The Vitamina Cuticle Oil. It’s a beauty must-have for every woman!

What’s the best compliment you ever received from a customer?

I often hear clients saying that our Salon is very clean and that our pedicures and manicures are very detailed and professional. They also say that our products have a certain quality you don’t find anywhere else in Morocco.

What advice would you give to other owners of ProNails Premium Salons?

My advice would be to respect the instructions and protocols of the products as much as possible, to always work in a clean environment and to make sure that you know your products through and through. When you do so, you can answer the needs and questions of each customer.

What are you currently wearing on your own nails?

I currently wear the new Scuba Pink Gellak. My customers adore it!

N-ZOLDER – IXELLES – ANTWERPEN – BERCHEM – OUDENAARDE – SCHILDE – HASSELT THE NETHERLANDS EDE – MAASTRICHT – RENNES – NANTES – CARCASSONNE – CAHORS – PARIS – QUIMPER – OZOIR-LA-FERRIERE – MENTON – LA ROCHELLE GREECE LAMIA OHAMMEDIA PORTUGAL LEIRIA SERBIA SABAC – NOVI BEOGRAD – LAZAREVAC – KRAGUJEVAC – UZICE – NOVI SAD – |BELGRADE

55

Cannes, France

GISÈLE BLANCHARD-JACQUET ProNails Premium Salon in Cannes, France Proud Premium owner since June 2016 What’s your favourite ProNails item?

The Vital Nail Serum! Some of my loyal customers come to the Salon, only for the Serum with the Sopolish Protect & Peel. It has a recovering effect on their nails, it is amazing!

What’s the best compliment you ever received from a customer?

I often hear from our customers that we are such a nice team. They appreciate our personal advice and they are a big fan of the professional quality of our products.

What advice would you give to other owners of ProNails Premium Salons?

Believe in yourself and in everything you do!

What are you currently wearing on your own nails?

Sea Me Gellak. It’s summery blue, fantastic!

PREMIUM TOP 3

These items are the absolute top favourites of our Premium Salon Ladies!

1

2

ASK YOUR LOCAL DISTRIBUTOR FOR A FREE TESTKIT!

3

VITAL NAIL SERUM

VITAMINA

GELIXIR SECRET BASE & BUILD

8 ml - ref. 28668

14 ml - ref. 34115

15 ml - ref. 28112

“The Vital Nail Serum is an ultimate rejuvenation treatment for every type of nail!”

“A beauty must-have for every woman!”

“I gain so much time because this gel is put on very quickly and easily. We adore the rosy color and the delicious perfume!”

WILL YOU BE OUR NEXT PREMIUM?

The ProNails Premium Salons provide, with their combination of professional quality, expertise and service, the unique Salon experience for every customer. Thanks to the recognition in the streets, new customers are continually entering our Premiums, looking for the most professional hand and feet care in a nice setting.

Are you a professional nail stylist and can you work easily with the ProNails products?

Do you want to take the next step with your salon or do you have plans for a new salon? Don’t hesitate and contact us for an exploratory meeting with your local distributor. ProNails will keep you growing as a beauty professional and an entrepreneur.

56 | PRONAILS NAILY NEWS autumn - winter 2016|2017

OVERVIEW MARKETING TOOLS

PN LONGWEAR RISING SUN COLLECTION DISPLAY

PN LONGWEAR COLOUR CODE COLLECTION DISPLAY

PN LONGWEAR BACK TO WOOL COLLECTION DISPLAY

24 pcs - ref. 28897

24 pcs - ref. 28898

15 pcs - ref. 28900

→ BACK SIDE

SOPOLISH DISPLAY BASE 8 pcs (empty) + 12 Colour Sticks

SOPOLISH DISPLAY CARD AW2016/17

ref. 28895

ref. 28896

PRONAILS SEASONAL CONSUMER BOOKLET

FLOOR DISPLAY CARD Rising Sun - ref. 28840

EN - ref. 82278

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POSTERS & BANNERS POSTERS 50 x 70 cm Rising Sun - ref. 28849 Colour Code - ref. 28832 Back to Wool - ref. 28833 LongWear - ref. 28834 Hand Care - ref. 28836

BANNERS 65 x 170 cm Rising Sun - ref. 28837 Colour Code - ref. 28838 Back to Wool - ref. 28839

58 | PRONAILS NAILY NEWS autumn - winter 2016|2017

WINDOW STICKERS

FAIRS PEDICURE REGIO DAG

PEDICURE REGIO DAG

9 September 2016 Zoetermeer, The Netherlands

26 November 2016 Noord Brabant, The Netherlands

PEDICURE CONGRES ASWS 24 September 2016 Nieuwegein, The Netherlands

LE SALON BEAUTÉ DU GRAND-SUD 25 - 26 September 2016 Montpellier, France

WINDOW STICKER LONGWEAR 64 x 61 cm - ref. 28895

TOUCH OF PARIS 8 - 9 October 2016 Belgrade, Serbia

ESTETIKA AUTUMN 2016 8 - 10 October 2016 Brussels, Belgium

COSMETISTA 15 - 18 October 2016 Casablanca, Maroc

SOPOLISH PEEL-OFF WINDOW STICKER only available for Sopolish Protect and Peel certified salons Ø 60 cm - ref. 82517

PEDICURE REGIO DAG 29 October 2016 Assen, The Netherlands

Check our website regularly for all future events at your local proNails distributor.

Leave us your email address to get invited for exclusive events!

NEW! GO FOR GOLD

LONGWEAR IN 1-2-3 ENJOY A RECORD-SETTING WEAR TIME IN 3 EASY STEPS

LONGWEAR

COLOURFIX TECHNOLOGY