DENIM PREMIERE VISION to return to Italy in Fall 2022 Denim Première Vision announced the date and location of its Fall 2022 trade show. The event will take place Nov. 23-24 and return to Superstudio Più in Milan, the same venue where it held its Fall 2019 and Fall 2021 shows. Though the upcoming Milan Fashion Week is in a state of flux, with names like Giorgio Armani already bowing out, Denim Première Vision show manager, Fabio Adami Dalla Val, is optimistic that it will be able to take place. “After the success of the first edition in 2019, we realized that Milan is a dynamic city that is able to attract the denim community and the denim ecosystem that has still his core in Italy. The good result that we had in October 2021 confirmed this, therefore we are more convinced about that choice and also the first reaction of our partners are positive,” he said. “Milan is a city that represents the identity of Denim Première Vision with a focus on fashion and business at the heart of the denim industry. Milan offers exhibitors and visitors everything they need.”
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PAKISTAN TEXTILE JOURNAL - January 2022
The show plans to work on increasing its presence in Italy and establish more collaborations with the city to be better connected with Milan, he added. Denim Première Vision’s next event will take place in Berlin, May 17-18 at Arena Berlin, and remotely through a week-long virtual event. The show is working with registered exhibitors to develop new and innovative projects to present at the event.
With Germany being a key market for many exhibitors, and Berlin being an “attractive hotspot for the fashion,” Adami Dalla Val anticipates a lot of excitement for the event. “Indeed they recognize also the fact that Denim Première Vision is an international event that will be able, once again, to attract visitors from different countries,” he said.
