EYEWEAR
2019
F re d e r i c k
VISIONS extraordinary eyewear, etc. Meline Baron, owner At VISIONS extraordinary eyewear, etc., the mission is to enhance as many faces as possible. The shop’s many loyal repeat customers throughout the Frederick region as well as across the U.S., and even internationally, prove to owner Meline Baron that her unique service, products and expertise are valued, and she says she is “honored and flattered” by her customers’ trust. VISIONS specializes in frames that are from all over the world, and aren't available at chains or franchises. No frames are duplicated or repeated — each customer gets “an exclusive frame that’s exclusively yours.” Supported by decades of professional expertise, VISIONS helps customers who want to reflect or maintain their current persona or guides them on their quest to expand their persona. “We don’t consider it taking people out of their comfort zone, but rather helping them expand their comfort zone,” Baron said. But VISIONS isn't just a pretty face. The professionals there understand that glasses are a medical device and must function
properly, and it is their job to make sure that customers' optical needs are understood and met. It's more than just reading a prescription (VISIONS fills prescriptions, but doesn't do exams). With new customers, Baron always starts by getting a sense of what kind of prescription thay have and how they use their glasses. Next she conducts a bone-structure assessment, and finally it's on to their preferred color palette. "It's our mission to make the most of their best features, and minimize what they don't like. The right frame can do all of that,” she said. Customers trust VISIONS because they have a reputation for being not only skilled, but also honest. Sometimes a customer wants something that's just not right for them functionally (or cosmetically). "We're not afraid to say 'no, that won't work,' but when we do we also tell them why, and they appreciate that,” Baron said. Baron thinks of herself as creating "walking works of art” when she works with her clients; she loves to see her customers look and see and feel their best. "I'm so lucky to have such a rewarding career,” she said.
16 N. Market St., Frederick • 301-631-1700 • www.visionaryeyes.biz
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