Conexión Latina #19 by Bridgestone Argentina

JULY 2015 CONEXIÓN LATINA

VENEZUELA / MEXICO / COSTA RICA / COLOMBIA / CHILE / BRAZIL / ARGENTINA

CONEXIÓN LATINA 19 NEWSLETTER

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SUMARIO

Staff BSAR Liliana Nasiff Ma. Luz Herrera BSBR Josiene M. de Santana BSCO Pamela Alarcón BSCR Ana María Arce BSMX Amelia Vives

Argentina 8 Driving clinic for press Copa Bridgestone Libertadores Tour

9 Hand in hand with the transport industry

BSVZ Mayela Carta Jasergui González Daniella Vera

16 Exposition “Libertadores Pasión que nos une”

Chile

10 100 anniversary in Argentina

Brasil CCR

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CORPORATIVO RELACIONES PÚBLICAS MARKETING CONSUMER PUBLICITY

CSR MEDIO AMBIENTE SEGURIDAD VIAL APOYO COMUNITARIO

14 Bridgestone associates with Fundación Cafú Bridgestone donates lamps

15 Soccer schools make cultural visits

18 Successful 4x3 campaign in Chile

Colombia 18 Corporate Volunteer program startup

Tire Air Pressure program in Barranquilla

Twitter presence begins

Bridgestone and The Mexican Red Cross promote life quality

24 Bridgestone, the best place to work according to Great Place to Work Institute

Spring Break road Inspections

Venezuela 30 Volunteers pampered Hogares Santa Ana’s elder

A smiley road with Bridgestonee

21 Offer “Cruise in a Chevrolet NHR”

Costa Rica 22 The B-Happy program continues to grow

31 25 Bridgestone Volunteers

México 26

Bridgestone Venezuela contributes to plastic bottle cap recycling

32 Bridgestone celebrated the School for Children With Special Needs´10th anniversary

Bridgestone Mexico celebrates its 100 millionth tire

27 Great Place to Work 2015 Award

28 Bridgestone, NFL’s Official Tire in Mexico

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“Team Player” award in the Copa Bridgestone Libertadores

33 Firestone renews sponsorship for Trotamundos de Carabobo team, for 2015 3

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EDITORIAL

EDITORIAL Welcome!

Bridgestone Latin America is innovating Conexion Latina newsletter in its 19th Edition, through a new design which captures brand values and highlights the integration in the region. It is through this digital space to we are sharing a summary of the most relevant actions in the subsidiaries that make up the group in Latin America, incorporating major corporate activities as well as enhancing those in the social and sustainability areas, in addition to sharing the success of brand’s participation in the various activities of sports marketing. Bridgestone Latin America is aligned to the global vision which is aim to work towards our goal of “Dan-Totsu” through communication, teamwork & bottom-up, being this newsletter a tool to highlight our continued commitment.

In the Latin-American region, we will continue to innovate and collaborate based on “One Voice”. We invite you to enjoy this publication!

Best regards

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Corporate Communications & Social Responsibility Bridgestone Latin America Tire Division, BATO LA

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PUBLICITY REGIONAL RESULTS

+ 2,761 = 527 – 3,288

GENERAL TONE OF VOICE

PEOPLE SCOPE

830,000 PRESS RELEASES

INTERVIEWS

259

$ 8,000,000

946

$ 9,000,000

1000

BRASIL

$ 10,000,000

920

MEDIA STORIES per COUNTRY

8.7 MD

USD BREAKDOWN per COUNTRY

ARGENTINA

800

$ 6,000,000

613

$ 7,000,000 600

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93 VENEZUELA

URUGUAY

82 PERÚ

PARAGUAY

40 MÉXICO

ECUADOR

COSTA RICA

COLOMBIA

46 CHILE

VENEZUELA

URUGUAY

PERÚ

PARAGUAY

MÉXICO

ECUADOR

COSTA RICA

COLOMBIA

BOLIVIA

197 K

470 K

72 K

608 K

65 K

696 K

482 K

62 K

200

$0 CHILE

1K BRASIL

BOLIVIA

$ 1,000,000

1.0 MD

$ 2,000,000

279

$ 3,000,000

225

400

ARGENTINA

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$ 4,000,000

348

$ 5,000,000

PUBLICITY

Jan-May 2015 RESULTS BY TOPIC AD VALUE $12.5 MD (ENE-MAY 2015)

NUMBER OF PUBLICATIONS

3,8 MD

$ 4,500,000

4,1 MD

USD

$ 4,000,000

1600

1443

1400

$ 3,500,000

1200

$ 3,000,000 1000

905

$ 2,500,000

1,4 MD

131

102

362 K

278 K

400

251 K

209

$ 500,000

600

172 K

387 K

438

$ 1,000,000

143,827

$ 1,500,000

1,4 MD

800 $ 2,000,000

152

200

105 0

$0 CORPORATE GLOBAL

CORPORATE REGIONAL BATOLA

COPA BRIDGESTONE LIBERTADORES

BRIDGESTONE AMERICAS GOLF CUP

ESTADIOS AMIGABLES

MKT BBTS (GENERAL)

ENVIRONMENT

TIRE SAFETY

VOLUNTEERING

COMMUNITY SUPPORT

BREAKDOWN BY TYPE OF MEDIA

DIARIOS REVISTAS TV RADIO

2979 426 116 CONEXIÓN LATINA

INTERNET

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ARGENTINA

Driving clinic for press Major local personalities in specialized journalism took part in the course given at the Buenos Aires City Racetrack.

19 Aiming to provide drivers with defensive driving knowledge and techniques, the company carried on this action also allowing it to strengthen the relationship with journalists and Bridgestone’s commitment to driving safety. Seasoned trainers taught the technical and practical course applying effective techniques for driving accident prevention. Participants could also test Bridgestone products’ response to the severe maneuvers performed on the vehicles.

Copa Bridgestone Libertadores Tour Aiming to bring the tournament closer to its fans, Bridgestone promotes this action in several Argentinian stadiums.

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Taking advantage of local matches in the Copa Bridgestone Libertadores, the company displays the treasured trophy in the stadiums for fans to take pictures before the match. The event is previously broadcasted through social networks and has a huge impact among the fans of different teams as they stand in awe in the presence of The Cup. The tour has travelled to Racing’s, Boca’s and San Lorenzo’s stadiums (the last one of these is the former champion), bringing Bridgestone’s passion to soccer fans.

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Hand in hand with the transport industry Bridgestone undertook major agreements with Fundación Profesional para el Transporte (Professional Transport Foundation, FPT).

19 In an event held at FADEAC’s (Argentinian Freight Transporting Entities Federation) modern Professional Transport Training Center, agreements with the FPT were celebrated. These have been implemented jointly with major players in the industry.

Among the major training proposals there is the Professional Driver course, a high performance training destined for rookie drivers and for which Bridgestone will provide full scholarships. “It is a great honor for us to continue working jointly with the FPT to deliver end solutions for freight transports and to professionalize the industry in terms of driving safety,” stated Rubén Verón, BBTS Manager for Bridgestone Argentina.

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The Federation was created to deliver theoretical and technical training to different members of the industry. Therefore Bridgestone will contribute with tires for the test units, scholarships and practice material for the different trainings taught here.

ARGENTINA

100 anniversary in Argentina

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Bridgestone celebrates its first Century in the country.

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ARGENTINA

Last April 29th, Bridgestone Argentina personnel arrived to the factory in Llayallol and found something different. In various spots of the factory and offices there were signs opening the celebration for the Centennial. Furthermore, the top management promoted conferences with more than 600 employees who became familiar with our company’s story in the country. Agustin Pedroni, President of Bridgestone Argentina was responsible for organizing these conferences that started with an introductory video that showed the company’s major achievements throughout the years. Bridgestone also offered to its personnel a feast with a special lunch in the factory’s cafeteria, which had also been attired for the occasion. Celebrations will last during all 2015 targeting key audiences.

“Undoubtedly, it is an excellent chance to celebrate the effort and dedication that each and every one of our collaborators has dedicated to Bridgestone during all these years of work. Furthermore, it is an inspiration for all of us who are part of this company to renew our commitment to working hard every day and serving the society with superior quality” assured Pedroni.

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During April 1915, Firestone inaugurated its first sales representation in Buenos Aires, Argentina. Today, after 100 years and more than 100 million tires produced in the country, we celebrate the first Century in Argentina.

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1915

1931

Inauguración sucursal Firestone

Inauguración planta Firestone

1997

2003

1951

Primer neumático sin cámara

2007

1953

Primer neumático agrícola fabricado en la Argentina

2010

1981

Primer neumático radial con cinturón de acero

2014

1988

Bridgestone adquiere el paquete accionario de Firestone y se funda Bridgestone Firestone Inc.

2015

Inauguración Escuela de Negocios Bridgestone

Bagdag se incorpora a la familia Bridgestone

Primer neumático agrícola radial en Latinoamérica

Inicio del Plan de mejoramiento tecnológico de la Planta

Inauguración Centro de Entrenamiento Bridgestone

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Comienza la producción de neumáticos Bridgestone en la Planta de LLavallol

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BRASIL

Bridgestone associates with Fundación Cafú The second edition of “Libertadores - pasión que nos une”, a book written by journalist Nicholas Vital, which brings a full narrative of Latin America’s most traditional championship, was launched in February and comes with a surprise. The book is being sold and the revenue will be donated to Fundación Cafú, a social enterprise from former player and Brazilian National Soccer Team Captain Cafú.

Bridgestone donates lamps Bridgestone’s Brazilian facility in Camaçari donated 2,000 light saving lamps to Centro Educativo Santo Antonio (Santo Antonio Educational Centre CESA).

Fundación Cafú is an institution that delivers creative development opportunities, which help to fight social inequalities. It offers an alternative education system for nearly 750 kids and teenagers from low income families ranging from ages 3 to 18 years, as well as a group of 300 teenagers over the age of 16 studying college level education. The printed book is bilingual (Portuguese and Spanish), and is sold in the main bookstores in Brazil. It can also be acquired at www.paixaoquenosune.com.br or through the Apple Store.

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Located in Simões Filho, a city in Salvador’s metropolis, this institution is one of the 16 Obras Sociais Irmã Dulce (OSID) service centers. The assets were delivered by the Expresso Nepomuceno company, which is Bridgestone’s supplier and responsible for the lamp transportation. In collaboration with The Bahía State Education Department

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and Simões Filho city, CESA looks after approximately 700 kids and teenagers in socially risky environments. OSID delivers access to free arts education, computer literacy, professional startup, sports, dental care, food, and school supplies. They also have a sustainability unit, which takes care of producing and marketing various products; the revenues from these are destined to finance the activities.

Soccer schools make cultural visits The 120 kids, ages 9 to 13 who attend the three Bridgestone Soccer School facilities, took part in a cultural visit and a factory tour. Students from Campinas and Santo André visited the Soccer Museum located in the Paulo Machado de Carvalho municipal stadium at Pacaembu, São Paulo, on March 31st. On April 2nd, kids from the Camaçari facility went to the Bridgestone factory.

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“The purpose of the Soccer School is to use the sport as a socialization, interaction and education tool. Additionally, this activity encourages our students to be good citizens. Cultural visits have been another tool for us to keep helping these kids’ formation”, mentioned Luiz Fernando de Palma, Head of Corporate Affairs for Bridgestone Brazil.

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BRASIL

SOCCER MUSEUM HOSTS THE EXPOSITION

“Libertadores pasión que nos une”

Bridgestone sponsors the exposition “Libertadores - pasión que nos une”, which will be open to public at The Soccer Museum in Pacaembu, São Paulo until June 14th.

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In the exhibit, the public may explore all the details of the championship and turn themselves into real spectators to each previous championship. The exhibit has various interactive rooms such as: soccer stickers, screened videos, photographs, oddities, as well as a digital

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archive with every teams’ jerseys to ever participate in the competition. The exhibit was organized by Ana Busch and Noelly Russo, with the collaboration of journalists Marcelo Durante, Mauricio Rite and photographer Caio Vilela. In the second half of the year, Belo

Horizonte, Minas Gerais and Porto Alegre, Rio Grande do Sul, will host the exhibit. The opening event was held on February 28th, with the attendance of former professional soccer player Cafú, Bridgestone sales partners, as well as employees and journalists.

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— COLOMBIA — CHILE

Successful 4x3 campaign in Chile 19

Corporate Volunteer program startup

The offer with huge national impact came to an end. The offer reached all of Bridgestone’s Network and provided end users with the purchase of 4 tires at the Price of 3.

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Additionally, those who made a purchase entered a draw for a “Weekend for two in the Huilo Huilo ecological reservation” grand prize. The winner of this grand prize was Fernando Morales who performed the tire purchase at Neumamérica, in Comuna de las Condes, Santiago de Chile. Implementing this type of campaigns achieves a higher brand exposition and contact with the end user increasing the sales volume in the entire sales network nationwide.

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In the interest of contributing to environmental protection and participating in different activities that allow it to connect with the community, Bridgestone Colombia started its Corporate Volunteering 2015 program in a joint collaboration with the Hayuelos shopping mall and the Laudes Infantis Foundation. This got demonstrated during a special event held at the

capital’s downtown shopping mall. Various company employees, as well as foundation volunteers and shopping mall members, served as facilitators to more than 60 families that participated in a workshop to turn used tires into fun sculptures. Both children and adults participated enthusiastically, aware of the importance of giving

Tire Air Pressure program in Barranquilla First day of scrap tires transformation.

This Corporate Social Responsibility activity took place last March 28th in the Automundo Superllantas service center, located in Barranquilla.

As part of the ‘Think before you Drive’ road safety campaign, this activity aims to provide car owners and users with different tools to allow them to identify the main risk factors in roads. Additionally, it helps to create awareness about the environmental impact of vehicles among the participants.

For Bridgestone Colombia this is a special way to confirm its mission to “serve society with superior quality”.

This was a special offer prepared by Bridgestone Colombia during the resting and relaxing Spring Break. The offer applied until April 18th. Through it, users who bought 4 Bridgestone or Firestone tires received a road or tool kit. This offer applied nationwide for both passenger and truck segments. For Bridgestone Colombia, driver and passenger safety is paramount; therefore it invited those who travelled through highways to be prudent and abide road safety regulations, acknowledging that by travelling safely, the road is full of smiles.

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diverse and fun uses to scrap tires, which contributes to preserving the environment. As a result of this workshop, the volunteers created a colorful piñata, a beautiful swing, a big ladybug and a funny snail.

A smiley road with Bridgestone

— COLOMBIA — ECUADOR

“Team Player” award in the Copa Bridgestone Libertadores

In the picture (from left to right): Pamela Alarcón, Marketing and Communications Manager; Wilson Morelo Santa Fe player; Ciro Castañeda, National Sales

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Manager; and Diego Corredor, Strategic Planning Coordinator.

The soccer payer Wilson Morelo from Santa Fe team was awarded “Team Player” in the match between Chilenian Colo Colo and Colombian Independiente de Santa Fe teams, held at the Campín stadium in Bogota last February 26th. Morelo’s performance was outstanding as he scored three goals with which his team defeated Colo Colo 3

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to 1, leaving the Santa Fe team as Group 1 leader in the Copa Bridgestone Libertadores. “We knew we would play on our grounds, with our people, therefore we h ad to go look for them”. With these words Wilson Morelo, Independiente Santa Fe’s striker gratefully received the “Team Player” award in the Copa Bridgestone Libertadores.

Offer “Cruise in a Chevrolet NHR” Bridgestone Colombia launched a new offer targeting the freight market.

Bridgestone Colombia invites all the freight drivers throughout the country, to take part in this draw and make their purchases through its authorized dealers network or in certified Bandag facilities. The more tires are purchased or retread, the higher the chances to win.

“Team Player” award in the Copa Bridgestone Libertadores Due to his great performance in a match held at Puerto Pesquero in the city of Manta last February 24th, Miller Bolaños achieved the “Team Player” of the game award, awarded by Bridgestone Colombia. The match, held between Ecuadorian Emelec and Bolivian The Strongest, produced a 3 to 0 score favoring the Ecuadorian team. This was part of Group 4’s second season in the championship. In the picture Elmec’s player Miller Bolaños, receives the award from Hermann Marin, National Sales Manager for Bridgestone Colombia in Ecuador.

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Freight drivers who acquire Bridgestone or Firestone tires for 22.5 or 17.5 rims or Bandag retread before the end of June 30th, will be able to participate in a draw for a Chevrolet NHR. This cargo vehicle is the most sold and loved by all Colombians.

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The B-Happy program continues to grow in the region CONEXIÓN LATINA

The park construction using scrap tires project accounts for 5 parks in Central America and the Caribbean. The B-Happy project was born in 2013 as an alternative scrap tire usage initiative; this is achieved by building parks and playgrounds for children.

This has favored centers for children with HIV/AIDS, Girl Scouts Foster Homes, educational centers and SOS child villas.

The program donates such parks to schools, communities and institutions that due to their nature don’t have enough resources to offer recreational areas for minors.

12 more sites are projected for the rest of 2015, including countries like Trinidad y Tobago and El Salvador.

During 2015, two parks have been built in Costa Rica, two in Guatemala and one in the Dominican Republic.

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Projects are delivered thanks to volunteer support both from Bridgestone as well as from national sales partners in each country.

Twitter presence begins Bridgestone started its participation on Twitter since last March after its huge success on Facebook and YouTube profiles for the region.

@BridgestoneCAC account is available for Central America and Caribbean users and is for aligned to the digital communications strategy upheld by the company for a few years.

This account allows us to set forth the experience generated by other profiles; due to multiple cultures and behaviors in the region’s users.

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Specifically for Costa Rica, the participation is being inaugurated with the Twitter Copa Futbolera sponsorship, a national event with great acceptance among these networks followers. This goes hand in hand with the corporate efforts to support this sport.

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COSTA RICA

Bridgestone, the best place to work according to Great Place to Work Institute Bridgestone Costa Rica reached the national summit, in terms of the national framework of companies with more than a thousand employees. This happened after achieving first place in the Great Place to Work 2014 assessment.

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Bridgestone Costa Rica reached the national summit, in terms of the national framework of companies with more than a thousand employees. This happened after achieving first place in the Great Place to Work 2014 assessment. The study, performed by the renowned Great Place to Work Institute, carefully analyzed five workplace welfare dimensions, knowingly: credibility, friendliness, pride, justice, and respect. Parallel to the general ranking the Great Place to Work Institute awarded the company a special recognition

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for its Respect index, in which the company had an outstanding performance. This can be perceived in the human touch felt within the company. According to Wilberth Campos, Human Resources Director for Bridgestone, this great achievement is the result of promoting employee satisfaction, making them feel proud of what they do, having an incentive plan and showing them the importance of their work for the company and society. All of these are key elements that impact directly on their life quality and contribute to having encouraged, productive, efficient collaborators with a high sense of belonging.

BRIDGESTONE VOLUNTEERS

Cleaned up the Grande de Tarcoles river estuary

More than fifty volunteers of Bridgestone de Costa Rica, together with the Municipality of Garabito, FUNDELLANTAS and Jose’s Crocodile River Tour company removed more than 1000 used tires from the Grande de Tárcoles River banks. With these efforts Bridgestone not only expect to raise public awareness about the responsibility to take good care of the environment and prevent that used tires are just thrown away into risk areas for the spread of the dengue fever virus, but

to also contribute with the improvement of the ecosystem which attracts lots of tourists day to day. The Tarcoles community has developed around this area, a lot of tourist activities which include boat tours and crocodile sighting. Unfortunately, the width of the river basin brings with it the waste which not only affects the ecosystem in general, but also the panoramic beauty of the surroundings. During the last years Bridgestone de Costa Rica has been devoted to

incorporate into its working plans, innovative ideas about the alternative use of the used tires; working closely with public entities such as municipalities and ministries, among others. The collected materials during the activity are transferred to FUNDELLANTAS, where they will have a more friendly treatment turning them into “llantiones” which are used to build retaining walls as well as in the construction industry.

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An intense working day in the river banks led to an equivalent of 486 hours of work in favour of the community that dedicates this area for tourism activities.

MÉXICO

Bridgestone Mexico celebrates its 100 millionth tire On March 10th, Bridgestone Mexico celebrated the manufacture of its 100 millionth tire at its Cuernavaca, Morelos facility. With this number, the company positions itself as the indisputable tire manufacturing and sales leader in México.

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Currently it has eleven hundred employees and manufactures twenty one thousand tires daily, all with the highest quality standards. Tire 100 million, an ECOPIA EP422 model, was born with environmentally friendly DNA. This way, the company reinforces its environment concern as this is a state of the art environmentally responsible tire; and contributes to reducing CO2 production. It produces less resistance when used and saves fuel. Bridgestone has made heavy investments in Mexico

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which have allowed it to keep up with the industry’s demand. The 9,525 million pesos in revenues reported by Bridgestone Mexico in 2014 are owed in great measure to Cuernavaca’s factory modernity; it has cutting edge technology and highly skilled personnel. This allows it to be a highly competitive factory by international standards. The success in manufacturing a billion tires in 35 years is an achievement for every one of its employees whom day by day make an effort to manufacture premium quality tires for society’s benefit.

Great Place to Work 2015 Award Bridgestone and Bandag in Mexico continue to strengthen as enterprises committed to man power thanks to its decision to encourage better life quality policies and practices for employees. According to Great Place To Work’s (GPTW) 2014-2015 research, more than 90% of the employees feel proud of belonging to these companies. “We constantly work on building our corporate reputation from within, strengthening our

employees’ commitment, pride and drive through a strategy with programs that include training and development, empowerment, compensation policies, institutional acknowledgement system, and improvements even within the workplace itself. These actions have driven us to be recognized as an excellent company to work for” mentioned Monica Herrera, Human Resources Regional Director for Bridgestone Latin America, North Region.

According to the same GPTW research, employees for both companies assure they feel their contribution makes a great difference in their organization. They see their work as something special and are willing to go the extra mile to achieve set targets. This translates into better performance and higher productivity. Belonging and pride help Bridgestone and Bandag get better performance and higher productivity.

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Pride for Mexican employees.

MÉXICO

Bridgestone, NFL’s Official Tire in Mexico Bridgestone announced it is renovating its global sponsorship for the National Football League (NFL) in Mexico, keeping its relationship as the “Official Tire of the National Football League.” Through this renovation both companies will continue their commitment to proactively attract fans during the season, the Super Bowl, and other NFL events.

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The agreement allows Bridgestone Mexico to use the NFL trademark which includes its 32 teams and the different graphical properties such as Pro Bowl, Super Bowl, Kickoff,

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International Series and Hispanic Series. This bonds the brand with the sport, which has a strong aspirational presence in Mexico. Additionally, during Super Bowl XLIX in Phoenix, Arizona, Bridgestone will have advertising on TV and strategic media, distinguishing its participation as “Official Tire of the National Football League”. Bridgestone’s plans already consider performing actions related

to Super Bowl L in February 2016. Furthermore, after the extension, the agreement includes Bridgestone’s participation on NFL Mexico’s social networks such as Twitter and Facebook, which aims to attract fans and display the “Time to Perform” Bridgestone campaign. All these actions are aligned to high performance sports leagues such as the NFL.

Spring Break road Inspections

Bridgestone gave a cash donation to the Mexican Red Cross to acquire as many as 85 standard wheelchairs; these were donated to people with impaired movement problems. The Mexican Red Cross was in charge of selecting the recipient individuals in Mexico City and in the state of Morelos. The donation was possible thanks to the donations of 144 workers who volunteered in the annual Ruedas a la Vida program, by purchasing memorial jackets and through direct donations. Ruedas a la Vida is part of the corporate volunteering plan at Bridgestone Mexico to promote integration among the company’s members, relatives and friends. Together, they intend to improve life quality for people with movement impairment in poor communities by delivering walking aid equipment according to their needs.

The company created brochures with specific advice to prevent possible accidents that families may face when driving on highways. Apart from listing basic rules for a safe travel, they also emphasized on additional advice such as performing wheel alignment and balancing, inspecting tire air pressure, checking the load limit for each type of vehicle and visually inspecting for tire tarnish.

Since 2011, Bridgestone Mexico has been implementing these inspections during the Spring Break, adding up a total of 143 thousand brochures distributed on different roads. These vacations are the perfect moment to remind drivers about the importance of performing their vehicles’ inspection and, of course, tire inspection.

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Bridgestone and The Mexican Red Cross promote life quality

In April 2015, Bridgestone implemented road safety inspections during Spring Break, all based on the campaign “Think before you Drive”. This gives drivers advice on how to reduce car accidents and face dangerous road situations in two ways: emphasizing on actions that take a couple seconds to do and that can save lives, as well as identifying main risk factors that can produce major or lethal accidents.

Both institutions reported on an agreement to provide social help and community service. This agreement brings forward a better coordination and support, to promote healthy lifestyles, humanitarian culture, as well as information on contingency and disaster response through the volunteer protocols.

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VENEZUELA

Volunteers pampered Hogares Santa Ana’s elder

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Clothing, household and personal hygiene supplies, as well as nonperishable products were some of the items donated by the Bridgestone Venezuela family to Hogares Santa Ana, to improve the life quality of the elderly living there. The products were given by the company’s workers through a collecting campaign developed by the

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Corporate Social Responsibility Department to encourage including all its personnel in this type of initiatives. Intending to make them live a different day, the company invited a band to the event. The band played folk music and oldies, awakening memories and evoking smiles from the elderly.

Bridgestone Venezuela contributes to plastic bottle cap recycling The campaign helps fund cancer treatment.

The company handed 232 kg of caps, collected during the last months at its Valencia, Carabobo facility. The first donation consisted of 190 kilos during the previous year. Since it became the permanent collecting center in 2014, the organization deployed an internal

awareness campaign to promote its personnel’s participation and set containers in strategic places across the company to deposit caps. “Reception has been amazing, the employees even gather caps from products they consume at home and then they bring them to the company,” Irma Mayela Carta, Corporate Social Responsibility Manager proudly commented. Any cap type or size can be recycled: soda bottles, water, mayonnaise, cleaning products, shampoo, etc. It doesn’t matter if they are broken, since the material is ground for recycling.

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Bridgestone Venezuela consolidates its commitment with the environment and society through its alliance with the NGO Tapas por Vidas. This NGO recycles plastic bottle caps and thus raises funds to help pay for medical treatment for children with cancer.

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VENEZUELA

Bridgestone celebrated t With Special Needs´10th Bridgestone Venezuela joined the celebration of the Instituto de Educación Especial Estatal Valencia’s tenth anniversary by participating with students and teachers in recreational activities to commemorate this special date. The company donated 140 sports bottles to contribute to the institution’s anniversary program and deliver a day filled with joy for youths with various impairments.

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The company’s Corporate Social Responsibility Manager, Irma Mayela Carta, held that with this initiative the organization supports the children’s educative formation to achieve development and social inclusion.

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the School for Children h anniversary

Firestone renews sponsorship for Trotamundos de Carabobo team, for 2015 As is tradition, Firestone wages on sports development in Venezuela, and this time it is done hand in hand with Trotamundos de Carabobo by extending the sponsorship alliance over the Liga Profesional de Baloncesto (LPB) 2015 season. This year the Firestone logo will again be present on the Fórum de Valencia court, on the players’ uniform, as well

as in media announcements for the team during the season. This sponsorship agreement has been renewed year after year since the team’s foundation in 1983. With the 2015 sponsorship renewal, the company confirms its commitment to keep supporting the growth of this sport in the country.

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Supporting sports in Venezuela.

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