YOUR SOCIAL MEDIA PRESENCE MATTERS by Nzingha Florence
W
ith COVID-19 ruining everybody’s 2020, small businesses are being hit especially hard. From the entire country quarantined to every media outlet encouraging social distancing, small businesses are being shut down and the streets are empty. It is now more than ever that these businesses need to up their game when it comes to their social media presence. Your page being prominent on platforms such as Instagram, Twitter, Facebook, and LinkedIn can be helpful when trying to increase business sales. It is important for black-
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owned businesses specifically to stay engaged with their followers and promote themselves as much as they can. Spelman College students DeAndria Madden and Arianna Valbrun are both the owners and creators of their own businesses. DeAndria started her own skincare line providing her customers with quality and inexpensive products. “I have been selling since the end of February and my sales are about $400$600 a month before buying supplies & containers,”
