King’s School Rochester has a brand which proudly celebrates its past whilst looking ahead to the future. The new brand has been designed to be more impactful, with greater clarity compared to the previous system, with typefaces that are more legible and use a fresher colour palette.
The biggest change overall is the decision to include ‘School’ within the logo, making our new name ‘King’s School Rochester’. In addition to this, we now include ‘Since 604AD’, highlighting our unique position of being one of the oldest schools in the world.
The shield that forms the centerpiece of our logo traces it’s lineage back to the original founding links with Rochester Cathedral, complete with the St Andrew’s Cross, and the ‘scallop’ shell that sits in the middle, a reference to the christian pilgrimages made to Rochester.
COLOUR IDENTITY: These are the full colour versions of the King’s School Rochester logo. Please note the design, relative position of the various elements, proportions and colours should never be altered, and master artworks should always be used.
TOP TIP: As a general rule, the full colour portrait logo should always be used unless colours are restricted (eg. in a black and white press advert).
(where space is limited)
GREYSCALE IDENTITY: These are the greyscale versions of the King’s School Rochester identity. Please note the design, relative position of the various elements, proportions and colours should never be altered, and master artworks should always be used.
TOP TIP: As a general rule, the single colour logo should only be used when colours are restricted (eg. in a black and white press advert). If colour is available, the full colour logo should always be used (see page 3).
When visual elements are too close to the identity, it can take away the page hierarchy or create brand confusion. ‘Exclusion Zones’ create a safe area around the identity to prevent this from happening.
TOP TIP: The width of the four letters ‘STER’ from ‘ROCHESTER’ is a useful way of checking that you have sufficient clear space around the identity.
Yes... The shield element of the identity can be used on its own, as an isolated graphic. However, it is important that this is done with care and consideration, as using the full logo helps to build brand recognition.
TOP TIP: The shield graphic should only be used for internal school communications where space is limited and the full colour portrait logo should be used whenever possible.
The official King’s School Rochester typefaces are ‘Brother 1816’ and ‘Plantin MT Pro’
These are to be used with external suppliers.
However, for Google and Word documents, and other internal uses, please use ‘Garamond’ and ‘Arial’ Speak to the IT department for help accessing these typefaces on your system.
The quick brown fox jumps over the lazy dog 0123456789
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The quick brown fox jumps over the lazy dog 0123456789
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The quick brown fox jumps over the lazy dog 0123456789
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The quick brown fox jumps over the lazy dog 0123456789
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
Need help? If you require help with typefaces, please contact the IT Department.
As a general rule, ‘An Inspiring Education’ is used as an overall tagline for the entire school. Our secondary tagline ‘Be part of something magnificient’ is generally used as a targeted phrase towards new and prospective audiences.
In any cases where both phrases are used, they should be used singularly, and not together on the same visual space, be it in print or digital communications.
