BRAND IDENTIT Y GUIDELINE S V0.2
INTRODUCTION This Brand Identity Guidelines has been developed to ensure the consistent application of Australian Racing Services visual identity. Our visual identity is more than just our logo. It is the combination of several components that give us our distinct visual look and feel. These include our logo, colors, graphic elements and typographic styles. It is essential that these guidelines are followed to enable a strong and consistent application of our visual style across all media. This will build audience brand awareness and recognition.
1.0 LOGO As a key component of our identity, the logo is one of its most visible parts. Use the version of the logo that is best suited for the given application. The logo must be used as provided and cannot be altered in any way.
1.0 PRIMARY LOGO OVERVIEW As a key component of our identity, the logo is one of its most visible parts. Use the version of the logo that is best suited for the given application. The logo must be used as provided and cannot be altered in any way.
1.1 PRIMARY LOGO CONSTRUCTION
5,8 x 5% z 110˚
48˚
21% z
65˚
65˚
x
125˚
129˚
z
02
55% z
1.2 PRIMARY LOGO CLEAR SPACE Our logo fully embodies our brand and should be super legible and free of any obstructions such as type, images, other logos, etc. at all times. To ensure maximum impact and visibility use at least the minimum of clear space around the logo. Note: All supplied logo files are saved with minimum clear space.
x
x
1.3 SECONDARY LOGO
1.3 SECONDARY LOGO OVERVIEW The secondary logo design is our primary logo extended by full name underneath. Use the version of the logo that is best suited for the given application. The logo must be used as provided and cannot be altered in any way.
02
1.4 SECONDARY LOGO CONSTRUCTION
A
A
02
1.5 SECONDARY LOGO CLEAR SPACE Our logo fully embodies our brand and should be super legible and free of any obstructions such as type, images, other logos, etc. at all times. To ensure maximum impact and visibility use at least the minimum of clear space around the logo. Note: All supplied logo files are saved with minimum clear space.
x
x
1.6 SECONDARY LOGO OVERVIEW ALTERNATIVE B The secondary logo alternative B design is our primary logo extended by full name underneath. Use the version of the logo that is best suited for the given application. The logo must be used as provided and cannot be altered in any way.
1.7 SECONDARY LOGO CONSTRUCTION ALTERNATIVE B
A 0.55A
A A
1.8 SECONDARY LOGO CLEAR SPACE ALTERNATIVE B Our logo fully embodies our brand and should be super legible and free of any obstructions such as type, images, other logos, etc. at all times. To ensure maximum impact and visibility use at least the minimum of clear space around the logo. Note: All supplied logo files are saved with minimum clear space.
x
x
1.9 SECONDARY LOGO OVERVIEW ALTERNATIVE C The secondary logo alternative C design is our primary logo extended by full name underneath. Use the version of the logo that is best suited for the given application. The logo must be used as provided and cannot be altered in any way.
1.10 SECONDARY LOGO CONSTRUCTION ALTERNATIVE C
A 0.5A
A A
1.8 SECONDARY LOGO CLEAR SPACE ALTERNATIVE C Our logo fully embodies our brand and should be super legible and free of any obstructions such as type, images, other logos, etc. at all times. To ensure maximum impact and visibility use at least the minimum of clear space around the logo. Note: All supplied logo files are saved with minimum clear space.
x
x
x
2.0 SYMBOL The Symbol is a short version of our logo that can be used as a free-standing graphic element without the Wordmark. The symbol must be used as provided and cannot be altered in any way.
2.0 SYMBOL OVERVIEW The symbol must be used as provided and cannot be altered in any way.
3.1 SYMBOL CONSTRUCTION
3.325 x 25% z
21% z
1.2 x
x
z
55% z
3.2 SYMBOL CLEAR SPACE Our symbol should be super legible and free of any obstructions such as type, images, other logos, etc. at all times. To ensure maximum impact and visibility use at least the minimum of clear space around the logo. Note: All supplied symbol files are saved with minimum clear space.
0.5x
x
0.5x
3.2 SYMBOL IN THE CIRCLE
3.3 SYMBOL IN THE SQUARE
4.0 COLORS Our colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, our colors also provide a strong visual link across various materials and communications.
4.0 COLORS The two colors associated with Australian Racing Services are Racing Red and Deep Black. Deep Black is color used as an primary color. Racing Red is a powerful color, which is great for creating visual impact, and its use should be synonymous with Australian Racing Services.
RACING RED CMYK: 0 100 90 0 RGB: 228 4 31
TRUE BL ACK CMYK: 75 68 67 90 RGB: 0 0 0 HTML: 000000
5.0 TYPEFACE Our typeface is a fundamental part of our visual identity and help us achieve a unique and consistent look across our digital and printed materials. Therefore they must be used on all printed materials and communications.
PF DinText Pro is a modern typeface with characteristic visual appearance.
Light REGULAR Medium BOLD 1234
6.0 GRAPHIC ELEMENTS
6.1 GRAPHIC ELEMENTS RACING STRIPES
6.2 GRAPHIC ELEMENTS RACING STRIPES IN USE
1.5x
x
2x
3x 0.5x
4x
7.0 STATIONERY
7.1 BUSINESS CARD 90x55mm DESIGN A.01 Business Card Front Design A.01
Business Card Back Design A.01
NATHAN MURRAY Managing Director
+61 606 640 960 nathan@arsracing.com Weststreet 16 3040 Melbourne w w w.arsracing.com
1/2A
10mm NATHAN MURRAY Managing Director
+61 606 640 960 nathan@arsracing.com
5mm
Weststreet 16 3040 Melbourne w w w.arsracing.com
5mm
1/2A
A
A
7.2 BUSINESS CARD 90x55mm DESIGN B.01 Business Card Front Design B.01
Business Card Back Design B.01
NATHAN MURRAY Managing Director
+61 606 640 960 nathan@arsracing.com Weststreet 16 3040 Melbourne w w w.arsracing.com
1/2A
10mm NATHAN MURRAY Managing Director
+61 606 640 960 nathan@arsracing.com
5mm
Weststreet 16 3040 Melbourne w w w.arsracing.com
5mm
A
A
7.3 BUSINESS CARD 90x55mm DESIGN C.01 Business Card Back Design C.01
A
2A
2A
7.4 LETTERHEAD A4 FRONT
Letterhead Front Design A.01
15mm
4 columns with
15mm
12 columns 4mm margins
+61 606 640 960 info@arsracing.com
+61 606 640 960 info@arsracing.com
Weststreet 16 3040 Melbour ne w w w.arsracing.com
Weststreet 16 3040 Melbour ne w w w.arsracing.com
5 columns with
15mm
10mm
7.5 LETTERHEAD A4 BACK DARK
Letterhead Back Design A.01 Dark
6 columns with
15mm
15mm
A A
12 columns 4mm margins
10mm 7 columns with
15mm
7.6 LETTERHEAD A4 BACK LIGHT
Letterhead Back Design A.01 Light
6 columns with
15mm
15mm
A A
12 columns 4mm margins
10mm 7 columns with
15mm
7.7 ENVELOPE 221x110mm Light
12 columns 4mm margin
10mm
Letterhead Front Design Light
3x
x
15mm
10mm
4 columns with
15mm
Letterhead Back Design Light
7.8 ENVELOPE 221x110mm Light
12 columns 4mm margin
10mm
Letterhead Front Design Dark
3x
x
15mm
10mm
4 columns with
15mm
Letterhead Back Design Dark
8.0 MERCHANDISING
8.1 POLO SHIRTS
7.6 BASEBALL CUP
8.1 OTHER MERCHANDISING