Logo Guidelines V1.0
1.0 Primary Logo Overview
Logo Style Guidelines V1.0
1.1 Primary Logo Lockup
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Logo Style Guidelines V1.0
1.2 Primary Logo Clear Space Everyone needs a little personal space as the logo does. To ensure maximum impact and visibility use at least the minimum of clear space around the logo.
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Note: All supplied logo files are saved with minimum clear space.
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Logo Style Guidelines V1.0
2.0 Logomark Overview
Logo Style Guidelines V1.0
2.1 Logomark Clear Space To ensure maximum impact and visibility use at least the minimum of clear space around the logomark.
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Note: All supplied logomark files are saved with minimum clear space.
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Logo Style Guidelines V1.0
3.0 Logotype Overview
Logo Style Guidelines V1.0
3.1 Logotype Lockup
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Logo Style Guidelines V1.0
3.2 Logotype Clear Space Everyone needs a little personal space as the logo does. To ensure maximum impact and visibility use at least the minimum of clear space around the logo.
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Note: All supplied logo files are saved with minimum clear space.
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Logo Style Guidelines V1.0
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4.1 Logo Colour Codes Colours are important to our visual identity; consistency is essential. When to use which colour specification: Pantone Preferred specification for printing. CMYK Used for printing when Pantone is not available and for digital printing.
PANTONE 211 C CMYK 0 61 6 0 RGB 245 126 182 HEX #F57EB6
PANTONE 2036 C CMYK 0 29 1 0 RGB 248 190 214 HEX #F8BED6
PANTONE Black C CMYK 63 62 59 94 RGB 0 0 0 HEX #000000
PANTONE Cool Gray 9 C CMYK 30 22 17 57 RGB 117 120 123 HEX #75787B
RGB and HEX Used for screen-based applications.
When to use which file type: Ai, EPS, Pdf Used for professional printing (Pantone and CMYK) JPG, PNG (RGB) For Microsoft or simmilar applications, websites and other electronic media.
Logo Style Guidelines V1.0
WHITE CMYK 0 0 0 0 RGB 255 255 255 HEX #FFFFFF
4.0 Logo Colour Combinations Colours are important to our visual identity; consistency is essential. Our colours are specified as Pantone® colours and these colours are therefore our “ideal colours.”
Logo Style Guidelines V1.0
5.0 ONEdress Typography Typography is an essential part of the ONEdress brand. It helps to unify messaging and create familiarity. A consistent typographic style is essential in creating a distinctive identity.
Didonesque Roman Didonesque Medium Didonesque Bold Say hello to Didonesque – inspired by classic Didone typefaces that are synonymous with luxury brands, beauty and fashion – it is a highly versatile and elegantly stylish font family. It is inherently a display typeface and therefore ideal for headlines, logotype, branding and short runs of text.
LL Brown Light LL Brown Regular LL Brown Bold Designed 2007–11. “Evidently, LL Brown owes a lot to the type designs of both Edward Johnston and Arno Drescher, who with their Johnston and Super Grotesk each created immensely influential and successful geometric typefaces nearly one hundred years ago.
Logo Style Guidelines V1.0
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