Logo Style Guidelines V1.1
1.0 Primary Logo Overview
Logo Style Guidelines V1.1
1.1 Primary Logo Lockup
x
1/3x 1/4x 1/10x
Logo Style Guidelines V1.1
1/13x
1.2 Primary Logo Clear Space Everyone needs a little personal space as the logo does. To ensure maximum impact and visibility use at least the minimum of clear space around the logo.
1/2x
1/2x
Note: All supplied logo files are saved with minimum clear space.
x
1/2x
1/2x
Logo Style Guidelines V1.1
2.0 Logomark Overview
Logo Style Guidelines V1.1
2.1 Logomark Clear Space To ensure maximum impact and visibility use at least the minimum of clear space around the logomark.
1/3x
Note: All supplied logomark files are saved with minimum clear space.
1/3x
x
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1/3x
Logo Style Guidelines V1.1
3.0 Horizontal Logos Overview
Logo Style Guidelines V1.1
3.1 Horizontal Logo Lockup
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1 / 2.8x 1 / 9x 1 / 9x
1/2.5x
Logo Style Guidelines V1.1
3.2 Horizontal Logo Clear Space Everyone needs a little personal space as the logo does. To ensure maximum impact and visibility use at least the minimum of clear space around the logo.
1/2x
Note: All supplied logo files are saved with minimum clear space.
1/2x
x 1/2x 1/2x
Logo Style Guidelines V1.1
02
4.0 Logo Colours Overview Colours are important to our visual identity; consistency is essential. Our colours are specified as Pantone® colours and these colours are therefore our “ideal colours.”
Logo Style Guidelines V1.1
4.1 Logo Colour Codes Colours are important to our visual identity; consistency is essential. When to use which colour specification: Pantone Preferred specification for printing.
GOLD
DEEP BL ACK
PA N TO N E 87 1 C (m e t a l l i c) CMYK 24 31 71 1 RGB 198 168 101 HEX C6A865 Speciality: Gold Foil
PA N TO N E B l a c k 6 C CMYK 91 79 62 97 RGB 0 0 0 HEX 000000
CMYK Used for printing when Pantone is not available and for digital printing. RGB and HEX Used for screen-based applications.
When to use which file type: Ai, EPS, Pdf Used for professional printing (Pantone and CMYK) JPG, PNG (RGB) For Microsoft or simmilar applications, websites and other electronic media.
Logo Style Guidelines V1.1
D A R K G R AY
M E D I U M G R AY
PA N TO N E C o o l G r a y 1 0 C CMYK 40 30 20 66 RGB 99 102 106 HEX 63666A
PA N TO N E C o o l G r a y 8 C CMYK 23 16 13 46 RGB 136 139 141 HEX 888B8D