Visual Brand Guidelines v1.0
INTRODUCTION Welcome to the TONIGHT HOTELS brand guidelines. A unified and consistent use of these guidelines is one of the key ways by which we will visibly distinguish and strengthen the equity and hence the value of our brand long-term. This document provides guidelines for working with the TONIGHT HOTELS visual identity. It includes an overview of our logo, our logo symbol, our colors and illustrates applications for business papers and other applications.
OUR VALUES Every TONIGHT is a destination in itself. Helped by relaxed and lively staff, guests are free to live as they want everywhere in the hotel. Design that is aesthetic and functional, modern and timeless, simple and statutory, gives each hotel a spirited atmosphere. Making each one the perfect spot to have a drink and a bite, work, play or just relax. Guests feel at ease, wherever they are from or however they arrived, solo or as a family. At TONIGHT, guests can live life to the fullest.
CONTENT 1.0 1.1 1.2 1.3 1.4 1.5 1.6 2.0 3.0
Logo overview Symbol overview Symbol construction Logo clear space Symbol clear space Logo on background Incorrect use Logo colors Typography
1.0 Logo overview
02
1.1 Symbol overview
1.2 Symbol construction
1.3 Logo clear space Everyone needs a little personal space as our logo does. To ensure maximum impact and visibility use at least the minimum of clear space around the logo. Note: All supplied logo files are saved with minimum clear space.
clear space area
x
x
x x
1.4 Symbol clear space clear space area
Everyone needs a little personal space as our logo symbol does. To ensure maximum impact and visibility use at least the minimum of clear space around the logo symbol. Note: All supplied logo files are saved with minimum clear space.
0.75x
x
0.5x 0.5x
02
1.5 Logo on background
1.6 Incorrect use incorrect proportions
logo in outlines
logo midification
wrong colors
Correct and consistent use of the logo establish and maintain the strength of our brand. Always use master artwork when reproducing logo design internally or externally. The logo should never be recreated under any circumstances. The following examples show how not to use the logo.
low contrast against background use of low-resolution logo
2.0 Logo colors The two colors associated with Tonight Hotels logo are Midnight Blue and Fresh Magenta. Midnight Blue is an elegant color used as an primary logo color. Fresh Magenta is a powerful color, which is great for creating impact, and its use should be synonymous with Tonight Hotels.
Midnight Blue
Fresh Magenta
CMYK: 100 90 40 40 RGB: 16 29 72 HEX 101d48
CMYK: 15 90 0 0 RGB: 214 43 143 HEX: d62b8f
3.0 Typography Brown is a modern and elegant geometric sans-serif typeface.
Every TONIGHT is a destination in itself. Brown Light BROWN LIGHT 123456789 Brown Regular BROWN REGULAR 123456789 Brown Bold BROWN BOLD 123456789
Contact info@tonighthotels.com | Phone 719 338 5420